The Natural Luxury Bed Collection Contents the Original and Still the Best

The Natural Luxury Bed Collection Contents The original and still the best 2 Vi‑Spring: the inventors Vi‑Spring pioneered the use of pocket springs in 1901, redefining of the modern bed in 1901 bed design and ushering in unparalleled levels of comfort. 8 The Vi‑Spring promises Vi‑Spring continues to make the very best beds – by hand, to order – with its unique pocket springs at the heart of every one. Pure wool beds Finding the perfect combination of spring size, tension and 24 The Shetland Superb resilience is an art that Vi‑Spring has perfected over more than 28 The Shetland a century. A Vi‑Spring bespoke bed will bring you supreme luxury 32 Shetland Bedstead mattresses and superb sleep for years to come. 34 The Devonshire A unique spring for perfect support Natural luxury beds Peaceful nights start with a bed that cradles your body as you sleep. 40 The Magnificence The coils in each Vi‑Spring pocket spring react to every movement 44 The Signatory 48 The Sublime Superb you make as you sleep, giving head‑to‑toe support without pressure and naturally springing back into shape. This is why there is no 54 How to choose better bed than a Vi‑Spring bed. 58 The Tiara Superb 62 The Marquess Superb The finest fillings, naturally 66 The Kingsbridge Only the finest natural fibres are used in a Vi‑Spring bed, expertly 70 The Regal Superb blended to provide ultimate softness and support. Real Shetland 74 The Dartington wool, Platinum Certified British fleece wool, mohair, cashmere, 78 The Herald Superb 82 The Baronet Superb horsehair and silk are hand‑teased and laid over the springs. 86 The Elite Each mattress is hand side‑stitched and finished with exquisite fabrics, and embroidered with the Vi‑Spring name as a signature 90 Bedstead mattresses of quality and craftsmanship. 98 Bespoke solutions 100 Headboards A decision not to be rushed 104 Designing your bed You will spend a third of your lifetime in bed, so it makes sense to 106 Heaven Topper Collection take time when selecting the perfect one. Try each bed for at least 107 Accessories 10 minutes, and enjoy choosing the details that will make your bed Vi‑Spring is proud to have your own, from the spring tension and fillings, to the finishing been awarded the prestigious fabric and feet. No bed feels like a Vi‑Spring bed does. Choosing Queen’s Award for Enterprise. yours could be the best decision you ever make. Our experience in designing and making luxury beds spans more than 100 years, having been the first to create the pocket spring mattress, and we continue to set the standard to this day. 1 The Vi‑Spring Vi‑Spring: the inventors name has of the modern bed in 1901 always been associated with quality and desirability Although a Vi‑Spring mattress with internal pocket springs seems Standards of hygiene normal today, in 1901 it was a Until 1900, most mattresses radical innovation. The introduction were filled with cotton, rags, corn, of springs, individually pocketed to silk, kapok, hair and feathers, offer independent cushioning with no springs. Concern about and support, was a breakthrough unhygienic and vermin-infested in comfort. mattresses led to quality checks by masked inspectors. Furthermore, its high‑quality natural 1912 fibres and the addition of vents to aid Vi-Spring provides mattresses the circulation of air throughout the for the Titanic. During the golden mattress, made it cleaner and fresher age of the ocean liner, at the start than any bed before. of the twentieth century, Vi-Spring mattresses can be found in the first-class cabins of the world’s transatlantic travellers. Even for this affluent audience, it will have been 1900 the first time that many have slept in such comfort. The invention of the modern bed by James Marshall. The first inner-sprung mattress is patented in Canada by British-born engineer James 1915 Marshall, founder of Vi-Spring. Hotels are proud to Made by hand using unbleached boast of the fineness muslin, quilted with horsehair of their Vi-Spring beds. and outer tufted, this breathable By 1915, both the Park product is not only a major Lane and Savoy hotels advance in comfort, it also offer the luxury of represents a big breakthrough Vi-Spring mattresses to in health and hygiene. their guests. On returning home, these elite voyagers demand the same Vi-Spring standard 1901 for their own homes. With the emphasis now John Nolon begins John Nolon has such a on comfort and luxury, manufacturing the Marshall passion for the product purchasers include yacht Mattress, which became that he decides to open owners Sir Thomas Vi-Spring, in London, his own factory and Lipton and the fourth England. John Nolon, from market the Marshall Duke of Sutherland. a medical background, is Mattress himself. It is employed to promote the 1901, and the company benefits of the sanitary that is to become mattress in England. To Vi-Spring is born. Even in convince investors of the 1900, the mattresses are durability of the mattress, a not cheap – they are made 500lb roller test is undertaken. by hand, as they are today. 2 3 The name Vi‑Spring comes from the Roman numeral VI – the optimum number of coils in Vi‑Spring’s unique bed springs 1916 The Vi-Spring name is introduced for the first time. In 1907, the company adopted the Hare Spring motif, to indicate the bounce and resilience of its springs. In 1911 the Vi-Spring name is introduced. VI – the Roman numeral for six – indicates the number of coils in each pocket spring. By 1916 the Vi-Spring name is well established. 1930s In 1932 Vi-Spring produces necessary luxury; one its first pocket spring that can promote better divans, providing the ideal health as well as providing base for its mattresses. comfort. Researchers By the 1930s, the health today can present well- benefits of a good night’s documented evidence rest are becoming more to show the benefits of widely known. Nolon uses high-quality sleep on our this new science of sleep physical, emotional and to promote Vi-Spring as a mental health. 1920s Selling the ideal of luxury. depth and quality of its John Nolon was a genius mattress upholstery and at marketing, who the ‘honeycomb’ nesting understood that the key of its unique springs. to his company’s success would be to attract an Later cartoon-style link between how well we affluent customer who advertisements, some sleep and the bed we sleep could afford the luxury of his with humour, are placed on. Promotional literature handmade, bespoke beds. in broadsheet newspapers of the time promises that a Early advertisements feature and high-end magazines, night spent on a Vi-Spring a cross-section of the often picturing affluent bed will leave muscles and mattress to reveal its people commenting on limbs relaxed and the mind construction – a technique the quality of sleep they It is a measure of Nolon’s alert, with the ‘Vi-Spring that is still used by Vi-Spring have experienced in their acumen and vision that he smile’ a sure sign that you today to emphasise the Vi-Spring bed. can immediately see the have woken refreshed. 4 5 Today, pocket spring beds have A century of luxurious sleep become the definition of contemporary comfort “Darling, once you’ve slept in a Vi-Spring 1960s 2001 no other bed will do” “But Darling, my Vi-Spring is more Vi-Spring is the first bed Vi-Spring centenary. important than my beauty cream” manufacturer to promote A series of a helpful guarantee. Nolon had advertisements started the business with just is created for the a handful of people and, in 38 centenary in 2001, in years, had built it to become the tradition of earlier one of the world’s leading bed Vi-Spring promotions. manufacturers. His passion for Mr Nolon would surely quality and craftsmanship lives have approved. on in every bespoke bed that Vi-Spring makes today, proudly passing on his legacy to a new generation of global customers. THE VI-SPRING CENTENARY 1901- 2001 Once you’ve slept in a Vi-Spring no other bed will do. Pure wool and natural hair are upholstered over thousands of responsive springs by Vi-Spring craftsmen. All for the most relaxing sleep to refresh you for the day ahead. For a free brochure and stockist list call 0800 592952 or visit www.vispring.co.uk 2014 Distinguished customers. THE VI-SPRING CENTENARY 1901- 2001 From its foundation in Once you’ve slept in a Vi-Spring no other bed will do. Pure wool and natural hair are upholstered over thousands of responsive 1901 to the present day, springs by Vi-Spring craftsmen. All for the most relaxing sleep to refresh you for the day ahead. For a free brochure and stockist list call 0800 592952 or visit www.vispring.co.uk Vi-Spring has had many distinguished customers, including Royalty. Indeed, in recognition of the quality of its bespoke, handmade beds, Vi-Spring was awarded the Queen’s Award for Enterprise in 1950s Her Majesty’s birthday Vi-Spring continues to honours in April 2012. supply beds to liners into the 1950s. The luxury bed Other renowned clients market struggled after the include world leaders and war, but Vi-Spring was still international sportsmen making beds for liners such Two Vi-Spring mattresses and women, as well as as the the Queen Mary, the from family homes are stars of film, theatre and King George V, the Queen opened up – one dating TV, which for reasons of of Bermuda, and 500 other back to 1911, one to 1936.

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