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The Natural Luxury Bed Collection Vi-Spring Is Proud to Have Been Awarded the Prestigious Queen’S Award for Enterprise

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The Natural Luxury Bed Collection Vi-Spring Is Proud to Have Been Awarded the Prestigious Queen’S Award for Enterprise The Natural Luxury Bed Collection Vi-Spring is proud to have been awarded the prestigious Queen’s Award for Enterprise. Our experience in designing and making luxury beds spans more than 100 years, having been the first to create the pocket sprung mattress, and we continue to set the standard to this day. Contents The original and still the best Vi-Spring pioneered the use of pocket springs in 1901, redefining 2 Vi-Spring: the inventors of the modern bed in 1901 bed design and ushering in unparalleled levels of comfort. 8 The Vi-Spring promises Vi-Spring continues to make the very best beds – by hand, to 36 How to choose order – with its unique six turn pocket springs at the heart of every one. Finding the perfect combination of spring size, tension Natural luxury beds and resilience is an art that Vi-Spring has perfected over more 42 The Masterpiece than a century. A Vi-Spring bespoke bed will bring you supreme 46 The Signatory luxury and superb sleep for years to come. 50 The Sublime Superb 54 The Shetland Superb 58 The Classic Superb A unique spring for perfect support 62 The Regal Superb Peaceful nights start with a bed that cradles your body as you sleep. 66 The Coronet Each of the six full turns in each Vi-Spring pocket spring react to 68 The Elite every movement you make as you sleep, giving head to toe support without pressure and naturally springing back into shape. This is 70 Bespoke solutions why there is no better supportive bed than a Vi-Spring bed. 72 Design your bed 73 Headboards 76 Fabric choice The finest fillings, naturally 79 Accessories Only the finest natural fibers are used in a Vi-Spring bed, expertly 80 Design choice blended to provide ultimate softness and support. Real Shetland 82 Heaven Topper Collection wool, Platinum Certified British fleece wool, mohair, cashmere, horsetail and silk are hand teased and laid over the springs. Each mattress is hand side stitched and finished with exquisite fabrics, and embroidered with the Vi-Spring name as a signature of quality and craftsmanship. A decision not to be rushed You will spend a third of your lifetime in bed, so it makes sense to take time when selecting the perfect one. Try each bed for at least 10 minutes, and enjoy choosing the details that will make your bed your own, from the spring tension and fillings, to the finishing fabric and feet. No bed feels like a Vi-Spring bed does. Choosing yours could be the best decision you ever make. 1 Vi-Spring: the inventors of the modern bed in 1901 Although a Vi-Spring mattress with internal pocket springs seems Standards of hygiene normal today, in 1901 it was a Until 1900, most mattresses radical innovation. The introduction were flled with cotton, rags, corn, of springs, individually pocketed to silk, kapok, hair and feathers, offer independent cushioning with no springs. Concern about and support, was a breakthrough unhygienic and vermin infested in comfort. mattresses led to quality checks by masked inspectors. Furthermore, its high quality natural fibers and the addition of vents to aid the circulation of air throughout the mattress, made it cleaner and fresher than any bed before. 1900 The invention of the modern bed by James Marshall. The frst inner sprung mattress is patented in Canada by British-born engineer James Marshall, founder of Vi-Spring. Made by hand using unbleached muslin, quilted with horsehair and outer tufted, this breathable product is not only a major advance in comfort, it also represents a big breakthrough in health and hygiene. Nolon continues his stand for quality and offers the first warranty ever on a mattress: a full 5 years. 1901 John Nolon begins John Nolon has such a manufacturing the Marshall passion for the product Mattress, which became that he decides to open Vi-Spring, in London, his own factory and England. John Nolan, from market the Marshall a medical background, is Mattress himself. It is employed to promote the 1901, and the company benefts of the sanitary that is to become mattress in England. To Vi-Spring is born. Even in convince investors of the 1900, the mattresses are durability of the mattress, a not cheap – they are made 500lb roller test is undertaken. by hand, as they are today. 2 The Vi-Spring name has always been associated with quality and desirability 1912 Vi-Spring provides mattresses for the Titanic. During the golden age of the ocean liner, at the start of the twentieth century, Vi-Spring mattresses can be found in the frst class cabins of the world’s transatlantic travellers. Even for this affuent audience, it will have been the frst time that many have slept in such comfort. 1915 Hotels are proud to boast of the fineness of their Vi-Spring beds. By 1915, both the Park Lane and Savoy hotels offer the luxury of Vi-Spring mattresses to their guests. On returning home, these elite voyagers demand the same Vi-Spring standard for their own homes. With the emphasis now on comfort and luxury, purchasers include yacht owners Sir Thomas Lipton and the fourth Duke of Sutherland. 3 The name Vi-Spring comes from the Roman numeral VI – the optimum number of coils in Vi-Spring’s unique bed springs 1916 The Vi-Spring name is introduced for the first time. In 1907, the company adopted the Hare Spring motif, to indicate the bounce and resilience of its springs. In 1911 the Vi-Spring name is introduced. VI – the Roman numeral for six – indicates the number of coils in each pocket spring. By 1916 the Vi-Spring name is well established. 1920s Selling the ideal of luxury. depth and quality of its John Nolon was ingenious mattress upholstery and at marketing, and he the ‘honeycomb’ nesting understood that the key of its unique springs. to his company’s success would be to attract an Later cartoon style affuent customer who could advertisements, some afford the luxury of his with humour, are placed handmade, bespoke beds. in broadsheet newspapers Early advertisements feature and high end magazines, a cross-section of the often picturing affuent mattress to reveal its people commenting on construction – a technique the quality of sleep they that is still used by Vi-Spring have experienced in their today to emphasise the Vi-Spring bed. 4 1930s In 1932 Vi-Spring produces necessary luxury; one its first pocket spring that can promote better divans, providing the ideal health as well as providing base for its mattresses. comfort. Researchers By the 1930s, the health today can present well benefts of a good night’s documented evidence rest are becoming more to show the benefts of widely known. Nolon uses high-quality sleep on our this new science of sleep physical, emotional and to promote Vi-Spring as a mental health. link between how well we sleep and the bed we sleep on. Promotional literature of the time promises that a night spent on a Vi-Spring bed will leave muscles and limbs relaxed and the mind It is a measure of Nolon’s alert, with the ‘Vi-Spring acumen and vision that he smile’ a sure sign that you can immediately see the have woken refreshed. 5 Today, pocket spring beds have become the definition of contemporary comfort 1960s Vi-Spring is the first bed manufacturer to promote a helpful guarantee. Nolon had started the business with just a handful of people and, in 38 years, had built it to become one of the world’s leading bed manufacturers. His passion for quality and craftsmanship lives on in every bespoke bed that Vi-Spring makes today, proudly passing on his legacy to a new generation of global customers. 1950s Vi-Spring continues to supply beds to liners into the 1950s. The luxury bed market struggled after the war, but Vi-Spring was still making beds for liners such Two Vi-Spring mattresses as the the Queen Mary, the from family homes are King George V, the Queen opened up – one dating back of Bermuda, and 500 other to 1911, one to 1936. The luxury liners. 1985 older mattress is 74 years Test examiner’s report. old and pre-dates almost The nautical theme To draw attention to the all other pocket sprung continues to the present quality of the product that mattresses. Amazingly, both day, with Vi-Spring making has carried the business into mattresses are found to still bespoke beds for its ninth decade, Vi-Spring be clean inside, comfortable Princess Yachts. releases A Test of Time. and supportive. 6 A century of luxurious sleep “Darling, once you’ve slept in a Vi-Spring 2001 no other bed will do” “But Darling, my Vi-Spring is more Vi-Spring centenary. important than my beauty cream” A series of advertisements is created for the centenary in 2001, in the tradition of earlier Vi-Spring promotions. Mr Nolon would surely have approved. THE VI-SPRING CENTENARY 1901- 2001 Once you’ve slept in a Vi-Spring no other bed will do. Pure wool and natural hair are upholstered over thousands of responsive springs by Vi-Spring craftsmen. All for the most relaxing sleep to refresh you for the day ahead. For a free brochure and stockist list call 0800 592952 or visit www.vispring.co.uk 2012 Distinguished customers. THE VI-SPRING CENTENARY 1901- 2001 From its foundation in Once you’ve slept in a Vi-Spring no other bed will do. Pure wool and natural hair are upholstered over thousands of responsive 1901 to the present day, springs by Vi-Spring craftsmen.
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