Issue No. 6/June 2017 nies formthenewlyestablished retailer in , thesecompa- Sports, thenumber2sportinggoods and France. Together withKarstadt bike retailerinSouthernEurope Probikeshop, theleadingonline subsidiary internetstores,acquired of 2017,SIGNARetail,throughits tor, Tennis-Point. Atthebeginning ti-channel retailerinthetennissec- in ‘s most successful mul- merce company,internetstores,and leading bikeand outdoor e-com- retailer OUTFITTER,inEurope‘s majority stakeintheonlinesports In 2016,SIGNARetailacquiredthe one of the largest and most dyna - SIGNA Sports Group hasbecome panies areoperatingprofitably. sector inEurope. All thecom- five inthemulti-channel sports many andranksamongthetop Group is clearly number 1 in Ger- ferent countries,SIGNASports land), and58webshopsin17 dif- region (Germany, , Switzer- and-mortar locationsintheDACH EUR 650million in2017,45brick- With target revenuesofabout SIGNA Sports Group. Launch ofSIGNASports Group

The entireteamoffounders, who SIGNA Sports Group‘s vision. nies werealsoenthusiastic about gital heads”oftheonlinecompa - group‘s revenuesin2017.The “di- the onlinemarketshareof an increasetoovertwothirdsof the onlinesegment, willleadto year, whichwereexclusively in the pastaswellcurrent The acquisitionsithasmadeover sistent focusondigitalbusiness. SIGNA Sports Group isitscon- success ofthenewlyestablished The keystrategicfactorinthe SIGNA Sports Group everyyear. stics centresandwarehousesofthe ges leaving the state-of-the-art logi- 2.2 milliononlineordersorpacka- month, whichresultsinmorethan visitors surfthewebshopsevery and morethaneightmilliononline Group‘s brick-and-mortarshops, on customersvisittheSIGNASports Every month, more than two milli- and tennissegments. running, football,biking,outdoor rope, especially in the team sports, mic omni-channel players in Eu-

Europe. channel sportinggoodsbusiness in and innovationleadersinthe omni- sed onremainingthetopexpertise litatively, the approach is still focu- is thefirstbillioninrevenues.Qua- tive aimoftheSIGNASports Group Group. Themedium-term quantita- of ChairmantheSIGNASports netstores, tookoverthefunction founder andChairmanofinter- cussed. Inspring2017,RenéKöhler, and growthopportunitiesaredis- best-in-class standardsaredefined, companies. Synergiesareanalysed, founders andCEOsofeachthe Committee, which also includes the gically coordinatedbyaSteering The SIGNASports Group isstrate- ropean sportsmarket. online businessexpertsintheEu- preneurially experiencedteamsof of thelargest,bestandmostentre- Sports Group isproudtohaveone SIGNA Sports Group. SIGNA individual companiesandinthe actively involvedineachofthe successfully, shallcontinuetobe from scratchandmanagedthem have built up their companies

and experiencingexcitingvirtualrealities. med app. TheSIGNATimes teamwishesyoualotoffunreading yourself in the digital world of SIGNA with our specially program- In the current issue of SIGNA Times, we invite you to immerse SIGNA Sports Group isnumber 1inGermany andranksamongthetop5inEurope SIGNA TIMES You canfind adetailedexplanationand more informationonpage3. GOES DIGITAL! SIGNA Times 1

2 3 4 Page 01 5

Shutterstock 6 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES

SIGNA Group SIGNA goes digital

POSITIONING ITSELF AS THE INDUSTRY PIONEER IN ITS CORE MARKETS

In the midst of the Third Industri- tangible and concrete. They allow SIGNA has been digital in the store segment, we have experienced on will look once it‘s completed in al Revolution, in the changeover dimensions to be seen, thus crea- sector for quite a while now. With 58 great success with the online outlet 2018. Furthemore, you can experien- from the industrial age to the di- ting clarity for the customer. This online shops in 17 different coun- for designer fashion, dress-for-less, ce the opening of the new KaDeWe GROUP EXECUTIVE BOARD: Dieter Berninghaus (Chairman), Christoph Stadlhuber, Frank Tölle, Wolfram Keil gital era, our lives are being pro- facilitates and accelerates the deci- tries, SIGNA Sports Group is among and with .de, and we are on in . By viewing a time-lapse foundly and globally changed in sion-making process. In residential the top 5 companies in the sports a path towards increased growth. film, you can also see the progress many ways by this process. Digital sales, SIGNA relies on HTC VIVE sector across Europe and has already being made on the PARKAPART- change is all-encompassing and and Gamepad technologies, which made the leap into the digital era. SIGNA Times is also going digital. With MENTS AM BELVEDERE residen- ubiquitous, and is changing peop- make it possible to move around Target revenues for the Sports our specially programmed SIGNA tial project, or see how the luxury le, markets, the society and the en- freely and independently in the Group in the online segment in 2017 Times app for iOS and Android, you hotel Park Hyatt was created vironment. In the business world, room. The customer gets a very re- already account for more than two can already see – in 3D – how our land- from what was once the head office new technologies, such as social alistic representation of his or her thirds of the entire revenues of about mark project THE ICON VIENNA of a bank. And much more... Just DEPARTMENT FOOD & RESTAURANTS PREMIUM GROUP SPORTS GROUP media and virtual or augmented new apartment. On top of this, peo- EUR 650 million. In the department at the Vienna Central Railway Stati- follow the step-by-step instructions. STORE GROUP GROUP reality companies are compelling ple who are interested in the apart- other companies to reconsider ment can soon choose possibilities their business models in a funda- for furnishings, such as flooring, mental way in order to recognise bathroom fixtures or lamps, using their customers‘ needs and fulfil a configurator. How your SIGNA Times becomes digital them. At the same time, new me- STEP-BY-STEP INSTRUCTIONS: dia are the “golden connection” Using a mix of various networks, to the customer and create almost SIGNA has been active on social unimaginable new opportunities, media at corporate level since the in particular for the real estate sec- EXPO REAL 2016. SIGNA CEO SIGNA Real Estate SIGNA Retail tor – from planning all the way to Christoph Stadlhuber is also posi- marketing of projects. tioned as Digital CEO on LinkedIn. SCAN The aim is to contact various custo- DOWNLOAD START SIGNA Real Estate employs approximately 200 people in seven offices in Austria, Established under the overall corporate umbrella of SIGNA Retail are a number SIGNA is positioning itself in the mers via various channels, to iden- Germany, and . The property portfolio is valued at about EUR 7.5 billion, of commercial concerns, operating next to one another but independently. real estate sector as one of the in- tify topics, point out trends, and and the development volume amounts to EUR 5 billion. SIGNA Real Estate is organised About 20,000 people working in over 125 locations generate annual revenues dustry pioneers in the digital re- speak about current developments Download the SIGNA Start the SIGNA Scan the images marked Note: Always hold your in four independent divisions: of about EUR 3.8 billion. alm, and has been using virtual in the real estate and retail sector. Times app in the iOS app Times app. mobile device in landscape with the icons and reality tours for office property In addition, SIGNA uses selected store or in the Google Play enter the virtual world format when using the SIGNA PRIME SELECTION SIGNA FUNDS SIGNA PREMIUM GROUP SIGNA DEPARTMENT STORE GROUP sales since 2015. Digital and virtual social media channels to present Store and install it. of SIGNA. SIGNA Times app. SIGNA Prime Selection owns a portfolio SIGNA Funds manages several closed-end The KaDeWe Group is part of the SIGNA With over 135 years of tradition in the Ger- realities make the property more individual projects. of selected assets in inner-city locations real estate funds that promise stable re- Premium Group, and is the leading premi- man retail market, the successful restruc- in Austria, Germany and Italy. The ma- turns and a long-term increase in value um and luxury department store group in tured Karstadt Warenhaus is one of the jority of these exceptional properties will for private investors. In addition, it pur- the brick-and-mortar sector in Germany leading department stores in the country. remain in the hands of SIGNA Prime and sues opportunistic real estate investments, and Europe. It operates three luxury The group operates 79 stores in triple-A are not for sale. such as managing private equity invest- department stores: KaDeWe in Berlin, locations, sells more than 1,200 brands ments on behalf of institutional investors Oberpollinger in and Alsterhaus and generates over EUR 2 billion in an- SIGNA Prime continually complements and high-net-worth family offices. in . With the acquisition of Ger- nual revenues. Together with karstadt.de, its stock by acquiring and developing many‘s largest fashion mall for premi- dress-for-less, hood.de and further add-on additional projects in outstanding New projects such as daycare facilities um and luxury fashion on the Internet, acquisitions and partnerships, the group locations with a potential for significant for children & student residences and city MYBESTBRANDS, in mid-2017, the com- aims to become a modern “Marketplace of FILM - VILLA EDEN increases in value. apartments extend the company’s pany has also strengthened its position Tomorrow”, combining best-in-class off- GALLERY - VILLA EDEN portfolio. in the digital sector. Together with its line and online shopping experiences. SIGNA DEVELOPMENT SELECTION Italian partner, LaRinascente, the KaDeWe SIGNA Development Selection invests SIGNA Luxury Hotels Group will further expand its portfolio. SIGNA FOOD & RESTAURANTS GROUP and acquires stakes in typical real estate SIGNA Luxury Hotels sets highest stan- SIGNA Food & Restaurants Group is one of developments in major urban centres, pri- dards in the conception, the development SIGNA SPORTS GROUP the largest quick-service platforms in the marily in the German-speaking countries. and the marketing of unique destinations SIGNA Sports Group is clearly number 1 German market, with Le Buffet and Karstadt These projects include office blocks and in the most beautiful Central European in Germany and ranks among the top 5 in Lebensmittel as central core and the JV with towers, large residential developments, places and owns and operates impres- the multi-channel sports sector in Europe. EATALY as one of the most exciting food re- shopping centres and hotels. The compa- sive luxury hotels and resorts, such as The group owns Karstadt Sports and holds tail concepts worldwide in its portfolio. The ny pursues a buy-develop-sell strategy. Chalet N in Lech am Arlberg, the luxury majority interests in internetstores (No. 1 group positions itself as an innovative ser- hotel Park Hyatt Vienna, as well as the in bike and outdoor), Tennis-Point (No. 1 vice platform for future growth in the Euro- In spring 2017, the company acquired the luxury resort Villa Eden Gardone at Lake in tennis), and OUTFITTER (No. 2 in foot- pean food service market. Based on excellent property developer BAI Bauträger Austria Garda which was designed by internati- ball, running and team sports) and in Pro- operations know-how, the group will grow Immobilien GmbH. onal star architects and includes a 5-star bikeshop, the leading online bike retailer through acquisitions and master franchises/ Boutique Hotel. in Southern Europe and France. JVs with innovative quick-service concepts.

SIGNA Holding – Company structure

ENTREPRENEURIAL PARTNERS WITH A LONG-TERM PERSPECTIVE

SIGNA is a completely privately which operate completely indepen- SIGNA Retail umbrella, there are se- company level through the Group‘s The Benko Family Private Foun- managed and entrepreneurially dently of each other. veral investments in various German Executive Board. For 17 years, SIGNA dation is the main shareholder at active industrial group in the areas retail companies, which are divided has been majority-owned by the holding company level, with 90% of retail and real estate. In the 17 SIGNA Real Estate owns and manages into four divisions and are successful Benko Family Private Foundation. of company shares. The Swiss top years since its founding, the com- a comprehensive property portfolio in both online and offline commerce. entrepreneur and & Sprüng- pany has managed to become a of extraordinary real estate properties From the outset, only entrepreneu- li‘s Chairman of the Board of Di- leader in Europe with its two busi- and is perceived to be one of the lea- The company‘s entrepreneurial ac- rial partners with a long-term per- rectors, Ernst Tanner, owns the ness areas of real estate and retail, ding real estate developers. Under the tivities are managed at a holding spective have invested in SIGNA. other 10%.

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SIGNA Prime Selection AG Further Prime Portfolio

Privately owned Austrian real chen Karstadt Bahnhof project in estate company SIGNA Prime central Munich, between the city’s Selection AG has a portfolio of tro- Hauptbahnhof station and Sta- phy properties valued at around chus square. Among the ongoing EUR 5.5 billion. The company development projects, the Alte owns and develops retail and office BEFORE/AFTER Akademie in Munich will be re- properties in central locations in SLIDER tained in the long term following major towns and cities in the Ger- its completion and rental. In or- man-speaking countries. Thanks der to secure attractive returns for to their prime locations, these shareholders and investors, SIGNA high-profile properties are gene- Prime also develops properties in rally fully let, and have a strong its core markets before disposing appeal that reflects positively on of them to third parties at the end the surrounding areas. of the development phase, as part of its new investments strategy. Ca- SIGNA Prime Selection AG has pital allocated to new investments implemented a two-stage business amounts to a maximum of 25% of model, which will see the company the market value of the long-term retain the majority of the portfolio portfolio. Low-value or inefficient- Alte Akademie, Munich KaDeWe, Berlin Park Hyatt Vienna in the long term. Its exclusive pro- ly used properties are targeted for perties includes luxury Berlin de- repositioning and modernisation. partment store KaDeWe, the Golde- Park Hyatt Vienna The redevelopment is carried out nes Quartier in Vienna – which also by SIGNA Real Estate Manage- comprises the Park Hyatt Vienna dual rental period of around 20 ye- line retailers. Tenants include lu- The company expands its long- ment, a subsidiary with more than – and ’s Kaufhaus Tyrol. ars. Professionally managed, city- xury brands such as Louis Vuitton, term portfolio by means of own a decade of strong performance in SIGNA Prime benefits from the in- centre properties in high-footfall Prada and Armani, retail giants like development projects, such as the this segment to its credit. PANORAMATOUR dexed rental income generated at locations continue to attract tenants Apple, the KaDeWe Group, H&M, conversion of Karstadt Herrmann- these properties – in combination with strong credit ratings, whose Saturn, Peek & Cloppenburg and platz in the Kreuzberg/Neukölln The combination of these two with a conservative financing struc- products and services are increa- Primark, as well as large instituti- area of Berlin into a large down- strategic segments forms the ba- ture based on fixed interest rates, singly aimed at creating experien- onal tenants including UniCredit town shopping centre. The project sis for above-average increases in this results in steadily rising profits. ces as opposed to addressing needs. Bank Austria, Generali Versiche- also includes the addition of mo- value for our group, as well as lay- The current impact of low interest As a result, they are not subject to rung, the Republic of Austria and dern residential and office space. ing the foundations for continued rates is offset by the weighted resi- such strong competition from on- many more. SIGNA is a partner in the Mün- growth.

Portfolio stability and AUSTRIA CAMPUS, Vienna Österreichische Postsparkasse, Vienna Tuchlauben, Vienna long-term financing

LOANS CONCLUDED FOR ALMOST 20 YEARS

In line with long-term lea- rates of about 2.5 % on average, are ses (weighted average lease unique in Europe and provide a term > 20 years), SIGNA Prime high level of portfolio stability, as Selection is actively financing its well as a comfortable surplus that individual portfolio properties can be used for development acti- with long-term loans. vities in the best conditions.

The term of the weighted average The well-known quality of SIGNA interest rate on the loans in SIGNA properties in city centres, com- Prime‘s high-quality portfolio is al- bined with long-term financing, most 20 years. These terms, com- creates “value for generations”. bined with the low fixed interest

Alsterhaus, Hamburg Graben 19, Vienna Kärntner Straße 11, Vienna WaltherPark, -Bozen

Kunstforum, Vienna Oberpollinger, Munich Kaufhaus Tyrol, Innsbruck Ku‘damm 231, Berlin Munich Karstadt Station Karstadt Hermannplatz, Berlin

Page 04 Page 05 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES

With the takeover of BAI, Reference projects – BAI Prime Assets SIGNA is now the most important FILM - DC TOWER DC TOWER WIEN MITTE FILM - WIEN MITTE Donau-City-Strasse 7, 1220 Vienna Landstrasser Hauptstrasse 1b, 1030 Vienna FILM - ÖBB real estate developer in Vienna HEADQUARTER Since autumn 2013, the DC TOWER in Vien- The superstructure of the Wien Mitte train na‘s Donaucity has been the tallest building station with the Landstrasse subway station, in Austria and a modern landmark in Vienna. with a multifunctional building complex, Investment pipeline completely full with EUR 2.7 billion The multi-use property with a lease area of consisting of office, shopping, restaurant around 66,000 m² for office, hotel and res- and leisure areas, with a gross floor area taurant spaces, as well as other public areas, (above ground) of approx. 150,000 m², is one was constructed based on the designs by the of the largest urban project developments SIGNA‘s investment pipeline in designed by Henke Schreieck and French star architect, Dominique Perrault. in Vienna. the capital city of Austria is com- in the south are the PARKAPART- pletely full for the next few years: MENTS AM BELVEDERE and the With a project development vol- Hotel Andaz Am Belvedere Vien- ume of more than EUR 2.7 billion, na, also constructed by SIGNA © WED/M.Nagl © M.Nagl SIGNA has become the most and planned by the Renzo Piano important private property de- Building Workshop, which will be veloper in Vienna. Another large completed as of the 4th quarter development portfolio from the of 2018. ÖBB KONZERNZENTRALE PARK RESIDENCES renowned Viennese property de- Am Hauptbahnhof 2, 1100 Vienna Krakauer Strasse 25 & 27, Leystrasse 165, 167 & 169, veloper, BAI Bauträger Austria By mid-2018, another SIGNA Schweidlgasse 44 & 46, 1020 Vienna Immobilien GmbH, has been ad- property will complete the new The new corporate headquarters of the Aust- ded to the attractive projects that emerging district to the west: rian Federal Railway (ÖBB) was constructed The high-quality and energy-efficient resi- have been initiated so far. THE ICON VIENNA, a multi-use directly adjacent to the Central Railway Stati- dential project, with 212 privately financed property, will be the only local of- on in Vienna and has a gross floor area (above 2 to 5-room apartments, each with its own BAI Bauträger Austria Immobili- fice building that will have direct ground) of approx. 46,000 m². The building, garden area, loggias, terraces or balconies, en GmbH was founded in March © Schreiner Kastler access to Vienna‘s public trans- which is around 88 metres high and which located in the 2nd district of Vienna, con- 1990. It was incorporated into Im- portation network, including the was completed in the summer of 2014, is sists of eight so-called “city buildings”. The mobilien Holding GmbH, a fully subway and suburban trains, the mostly used as an office building and stands Park Residences offer above-average living owned subsidiary of the Real Esta- Austrian Federal Railways‘ long out with its extremely high degree of flexibi- comfort with their own fitness and spa area te Private Foundation, in late 1999. distance transport network, and to lity for the most diverse office forms. and high-quality community areas for the Today, BAI is one of the largest Trienna, Vienna the new Halle Nord with all of its owners. The Donauinsel recreational area is property developers in Austria infrastructure facilities, and the © M.Nagl © M.Nagl very close by. and has a competence network in ly. The former owner of BAI was most important real estate inves- straße 2-6 and the urban develop- gateway to Vienna‘s Main train all areas of the property business. UniCredit Bank Austria, which tor in Vienna after the takeover ment area Donaufeld. station. The group develops, builds, ex- sold the company in late January of BAI. In the next three years, ploits and manages properties in 2017 in the course of a bidding SIGNA will thus be responsible The “Wohnen am Schweizergarten” Christoph Stadlhuber, CEO of the office and commercial sector process. for the development of over 50% project, which previously belon- SIGNA, said, “With the acquisition and is very involved in subsidised on average of all office space in ged to UniCredit Bank Austria of BAI and its shares, we are setting and privately financed residential BAI‘s portfolio currently compri- the country‘s capital. as well, was purchased directly a strong benchmark once again as construction. ses 18 projects with an investment by SIGNA. In addition to the at- a major real estate developer in volume of around EUR 1.7 billion BAI‘s residential development pro- tractive architecture by Delugan Austria. I am particularly pleased In spring 2017, SIGNA took over and a project development vol- jects include, among others, the Meissl and Coop Himmelb(l)au, that further attractive projects will the developer, as well as its own ume of more than 440,000 m². projects “Parkside” at Vorgarten- the project stands out due to the be added to our existing develop- service companies for project de- Experience in the construction strasse 120, “Trienna”, “Eurogate”, the striking, well-connected locati- ment portfolio in Vienna through velopment and property develop- of more than 460,000 m² so far “Wohnen am Schweizergarten” on within the important urban de- this takeover, and that our de- ment (BAI), real estate interme- of office space and more than at the Main train station (Haupt- velopment project “Central Rail- velopment volume will increase as diation (BAReal) and building 3,700 housing units means that bahnhof) and the “Donaumarina way Station”, just a few minutes a result to around EUR 2.7 billion. management (Donath). BAI is a strong player in the Aust- – Apartments” at the Handelskai. away from Vienna‘s first district. Our stated goal with this takeover rian real estate market. In the office and commercial sec- Several renowned architectural is to consolidate and expand our The companies, with a total of tor, BAI has projects such as “Bio- firms contributed to the design position as a major provider of around 150 employees, will conti- With a total development volume tech-Cluster” and “white space” of this new area. Directly to the high-quality housing in the coun- nue to be managed independent- of EUR 2.7 billion, SIGNA is the in Muthgasse and Nordwestbahn- north is the Erste Bank Campus try‘s capital.”

~ > ~ million 150 1990 ~ 685,000 m² 3,700 EUR 5.3 m² 18 Finish your day THE BANK – BRASSERIE & BAR Bognergasse 4, 1010 Wien Tel. +43 1 227 40 1236 employees currently BAI was founded and of usable space for offices, retail housing units of usable space are projects with an invest- [email protected] work for BAI (including is now one of Austria‘s shops, hotels, retirement homes have been completed currently managed ment volume of approx. BAReal and the building largest property and kindergartens, as well as for by BAI since then. by BAI. EUR 1.7 billion and a project COSMOPOLITAN RESTAURANT–THEBANK.AT management company, developers. university facilities and educati- development volume of more Donath). onal establishments have been than 440,000 m² are currently developed by BAI since 1994. in BAI‘s portfolio.

Page 06 Page 07

Bitter Sweet

Café Am Hof Am Hof 2, 1010 Vienna Symphony [email protected] Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES SIGNA goes Living

FILM PARKAPARTMENTS AM BELVEDERE

FORUM DONAUSTADT, Vienna

PARKAPARTMENTS AM BELVEDERE, Vienna

Residential building offensive with attractive projects in Vienna FORUM DONAUSTADT, Vienna Wohnen am Schweizergarten, Vienna Wohnen am Schweizergarten, Vienna

In the first 17 years of its exis- zergarten” at the Vienna Central ject in the middle of the up-and-co- ten. Construction is scheduled to modern features and smart partiti- tence, SIGNA has succeeded in Railway Station, which was purcha- ming district “Quartier Belvedere”. start in spring 2018 and should be oning. developing property assets worth sed directly from SIGNA as part of The new emerging city district completed by mid-2020. about EUR 7.5 billion in the real the transaction. Right next to this, “Quartier Belvedere” is directly adja- LIVING IN THE NEW “It is absolutely a question of quality architecture.” estate sector, focusing primarily SIGNA is already implementing cent to the large recreation areas of The design for the PARKAPART- LANDMARK OF THE on the development and acqui- the project PARKAPARTMENTS the Swiss Garden, Botanical Garden MENTS AM BELVEDERE flowed DONAUSTADT DISTRICT sition of office, commercial and AM BELVEDERE, designed by the and Belvedere Garden and to the out of the pens of the Renzo Piano In the immediate vicinity of the Do- INTERVIEW WITH ELKE DELUGAN-MEISSL hotel real estate. With the takeo- Renzo Piano Building Workshop. 3rd and 4th districts of Vienna. Building Workshop and are the first naustadt district, SIGNA is building ver of BAI Bauträger Austria Im- The FORUM DONAUSTADT, a new project by the star architect to be a new district in a joint venture mobilien GmbH in addition to its city district with around 300 apart- “Wohnen am Schweizergarten” is built in Austria. Piano is known for with ARE Development, with a bro- SIGNA: You have been active for le or is it more a matter of practical cated buildings. That is the anti- SIGNA: You are very “political- existing projects, PARKAPART- ments, offices and its own infra- the result of a competition that was the landmark building “The Shard” / ad mix of facilities and a first-class 25 years, constructing cultural and quick construction? thesis of what you just said. ly” active, and what I mean by MENTS AM BELVEDERE and structure in the 22nd district of Vi- held in mid-2015 and whose winner London Bridge Tower and was also infrastructure. At the heart of the buildings, museums, housing pro- that is that you are deeply in- FORUM DONAUSTADT, SIGNA enna, is being developed by SIGNA was the entry of the renowned ar- responsible for the design of the project FORUM DONAUSTADT, jects, shopping centres and office Delugan-Meissl: I don‘t think it is Delugan-Meissl: This development volved in advisory boards and now also concentrates even more together with ARE Development. chitectural firm Delugan Meissl Potsdamer Platz in Berlin, as well as which consists of six buildings, are buildings worldwide. Quite versa- possible to categorise architecture must be looked into because we committees. on the important sector of residen- In total, within these three projects, Associated Architects. On the basis the Centre Pompidou in Paris. the Forum Tower, which is 145 me- tile, right? in terms of quality and quantity. I should pursue achievements. Peo- tial construction in Vienna. about 1,050 apartments are either in of this urban concept, one of the tres high and the Forum Home, a see residential construction as one ple always have different needs – Delugan-Meissl: Yes, if that is project planning or are already un- residential towers included in Coop The unique pillar design of the residential tower, which is 100 met- Delugan-Meissl: From the very be- of the core disciplines of architec- an apartment does not always have how you define “political”. For BAI‘s portfolio currently comprises der construction by SIGNA. Himmelb(l)au‘s competition entry three residential buildings allows res high and has around 300 apart- ginning – since the establishment ture. Influx and affordable living to function based on well-known me, it has always been a cons- 18 projects with an investment vo- was subsequently integrated into the PARKAPARTMENTS AM BEL- ments with loggias. The lavishly of the office in 1993 – the goal has spaces are requirements. It is man- schemes. tructive approach – to bring in lume of around EUR 1.7 billion and TWO LARGE PROJECTS IN the project, to create a coherent VEDERE to peek over the treetops designed outdoor area, the ground not been for us to specialise, but to datory that we tackle these aspects my experience and to initiate a project development volume of THE NEW CITY DISTRICT complex, taking into account the of the neighbouring part. A beauti- floor area that connects all the buil- Photo ©Marlene Rahmann get involved in the most diverse in way that provides high quality. The constantly changing ways of and control processes. VIENNA ART WEEK 2016 more than 440,000 m². The develop- “QUARTIER BELVEDERE” jury‘s recommendations. ful view over the rooftops of Vienna dings, the excellent selection of architectural projects. Furthermore, living, as well as the needs that ment projects in the residential The projects “Wohnen am Schwei- opens itself up to the residents. In restaurants, the attractive transpor- since the beginning, we have wor- We have been dealing with the to- result from this, require various SIGNA: What is very impressi- sector include: “Trienna”, “5 im 22”, zergarten” and PARKAPARTMENTS On a construction site of approx. total, more than 340 apartments tation and shopping infrastructure DELUGAN MEISSL ked with the phenomenon of the pic of residential construction since concepts, which must be further ve is that you actively participa- “Parkside” at Vorgartenstrasse 120, AM BELVEDERE stand out due to 12,000 m² directly adjacent to the will be built starting at a surface right next door, and the proximity Associated Architects physiological experience of space the very beginning. We have won developed based on requirements. te in architectural competitions. “Eurogate” and “Donaumarina – their striking, well-connected loca- Erste Bank Campus, a mixed-use area of 46 m². 23 of them will be set to leisure facilities, such as the Alte (DMAA) – the interaction between space and some competitions, then went on Urban development and residen- Apartments” at Handelskai. In ad- tion within the “Vienna Central building complex will be construc- up as special selection apartments. Donau and the Donauinsel, help its user – a central theme that de- to implement those projects. tial construction are never vie- Delugan-Meissl: Since we ope- dition, SIGNA will also develop Railway Station” project, which is an ted, with at least 400 apartments, as All apartments will be equipped to enhance this new landmark‘s DMAA is one of the most termines all of our design processes. wed separately in our concepts. It ned our offices, we have always the project “Wohnen am Schwei- important urban development pro- well as retail areas and a kindergar- with a terrace, balcony or loggia, unique character. successful Austrian archi- SIGNA: So, affordable living also is essential, in addition to actual participated in competitions, tecture companies and SIGNA: ...that sounds incredibly means quality architecture? housing, to deal with the environ- and so far with great success. enjoys a great deal of in- exciting... ment, the context, the space and We also won our largest project, ternational attention. Some Delugan-Meissl: Yes, I see it that social integration. Donaucity, through a competi- of its best-known projects Delugan-Meissl: Yes, this is ex- way. The exciting thing about it is tion. are the Porsche Museum in citing, as well as being able to that the parameters, related to fle- SIGNA: That actually leads to my Stuttgart-Zuffenhausen, the create in different dimensions – xibility, feasibility, or in regards to next question: You have many It is a fundamental decision SIGNA Living – current projects Erl Festival Theatre and the large urban projects, such as the life circumstances, are constantly renowned projects abroad, but also made by every office to parti- VIEW WEBCAM new Campus Tower Hafen- new Centre in Kagran – FORUM changing. in Vienna. It is as if you have a base cipate in competitions or to fol- City in Hamburg. DMAA DONAUSTADT – are just as much here that you don‘t want to leave. low a different path, although FILM - CONSTRUCTION SITE PARKAPARTMENTS is implementing the “FO- a part of this as residential buil- I think many of my colleagues I do not consider the use of a AM BELVEDERE WOHNEN AM SCHWEIZERGARTEN FORUM DONAUSTADT PARKAPARTMENTS AM BELVEDERE RUM DONAUSTADT” and dings, family homes, museums, already have viable, innovative Delugan-Meissl: This is also a spe- competition as the best possible “Wohnen am Schweizergar- all the way to interior and product concepts in their archives. Now cial office philosophy that I live solution for every project. But ten” projects for SIGNA. design. courage is also required at the po- by – to me, it is most efficient, I would not say no if someone PLANNED START CONSTRUCTION PHASE 1 START OF Spring 2018 Planned start of construction: Late 2017 February 2016 OF CONSTRUCTION: Planned completion: Late 2020 CONSTRUCTION: A high sense of reality, a litical level to allow for necessary whenever possible, to concentrate came to us with a direct order PLANNED COMPLETION: Mid-2020 CONSTRUCTION PHASE 2 PLANNED COMPLETION: strong vision as well as high SIGNA: With this approach, and diversity. activities in one place, to put to- (...laughs...)... Planned start of construction: 2019 as of the 4th quarter of 2018 NUMBER OF APART- passion position DMAA at with an annual influx of around gether a compact, powerful team ~ 400 Planned completion: 2022 MENTS (PLANNED): NUMBER OF APARTMENTS: 346 N0. OF APARTMENTS (PLANNED): ~ 300 the front row of global ar- 40,000 people who move to Vienna, SIGNA: I read in a German news- in the shortest time possible. Sup- FOR FURTHER FOR FURTHER www.signa.at FOR FURTHER INFORMATION: www.signa.at chitectural discourse. is the physiological experience of paper that politics and business port of the process is one of my INFORMATION: INFORMATION: www.forum-donaustadt.at the space really something feasib- are once again choosing prefabri- premises.

Page 08 Page 09 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES THE ICON VIENNA

AUGMENTED REALITY New headquarters of BAWAG P.S.K.

FILM - THE ICON BÜROS VIENNA ab 350 m²

DIREKTZUGANG ZUM HAUPTBAHNHOF

THE ICON VIENNA HWB 14,5 kWh/m².a 14,5 HWB

Shortly before Christmas 2016, mand-oriented retail shops and res- hour. Using the South-eastern ex- main transport artery, Wiedner prime location with good public ac- SIGNA celebrated another suc- taurants will be located. pressway A23 and the Eastern mo- Gürtel, the building complex is cess, exclusive facilities, and equip- cessful lease agreement. BAWAG torway A4, the Vienna Airport can adjacent to the new Central Rail- ped with environmentally-friendly P.S.K., one of the largest banks in THE ICON VIENNA will be the be reached within 15 minutes by way Station. and cost-effective structures”, said EINE ADRESSE, DIE EIN ZEICHEN SETZT. Austria, will move its new head- only local office building that will car. Connections to the rest of the Christoph Stadlhuber. quarters to THE ICON VIENNA, have direct access to Vienna‘s public individual traffic network are just “We are pleased to have won over a landmark office building at transportation network, including as good. This will be supplemen- BAWAG P.S.K., one of Austria‘s SIGNA will continue on this suc- the new Vienna Central Railway the subway and suburban trains, ted with well-maintained bicycle largest banks as a tenant for THE cessful path in the spring of 2017. DIREKTZUGANG ZUM ÖFFENTLICHEN UNVERBAUTER WEITBLICK Station. The bank has signed a to the Austrian Federal Railways‘ paths. ICON VIENNA. The fact that Another renowned tenant will VERKEHRSNETZ, HAUPTBAHNHOF WIEN ÜBER DIE STADT 20-year lease agreement for long-distance transport network, BAWAG P.S.K. will become the first move its Austrian headquarters around 28,000 m², which consists and to the new Halle Nord with all FUTURE-FOCUSED major tenant by the end of 2018 de- into THE ICON VIENNA. The of the entire Tower 66, and will of its infrastructure facilities. PROPERTY ATTRACTS monstrates the high desirability of long-term lease agreement for the INNERSTÄDTISCHER STANDORT PERFEKTE INFRASTRUKTUR have approx. 1,400 employees loca- RENOWNED TENANTS our new, future-focused property”, entire Tower 38, with a leased space ted at the new headquarters, pro- Upon completion of THE ICON The unique qualities of the multi- stated SIGNA CEO Christoph Stadl- of around 12,500 m² should be si- INDIVIDUELLE NUTZUNG UND BÜROVARIANTEN BÜROFLÄCHEN AB 350 m² bably by the end of 2018. VIENNA, there will be a direct use property developed by SIGNA huber. “Our sustainable leasing suc- gned by mid-2017 at the latest. This train connection between the Cen- are further emphasised by its pro- cess is a confirmation of our strate- will result in a pre-leasing rate of LANDMARK BUILDING AT tral Railway Station and the Vien- minent position within this new gic orientation, which is to develop more than 50%, a year and a half THE NEW VIENNA CENTRAL na International Airport twice per district: Located directly on the prestigious office properties in a before the project is completed. RAILWAY STATION THE ICON VIENNA, at the site of VERMIETUNG PROVISIONSFREI the Central Railway Station, not 05 99 98 999, [email protected], www.THE-ICON-VIENNA.com only enriches the development KEY DATA area “Vienna Central Railway Sta- tion”, but also makes a defining office spaces starting at 390 m², GEPLANTE FERTIGSTELLUNG 2018 TYPE OF USE: architectural statement in this ur- retail, restaurants ban business centre, consisting of START OF CONSTRUCTION: November 2015 three towers of different heights EIN PROJEKT VON (88.00 m, 66.00m and 38.50 m). COMPLETION: mid-2018 LEASING RATE: > 50% by mid-2017 The towers are connected by a common basement level, in which FOR MORE INFORMATION: www.THE-ICON-VIENNA.com an attractive meeting area with de- THE ICON VIENNA

Page 10 Page 11 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES WaltherPark Bolzano-Bozen

CLIP - LINDT

FILM - WALTHERPARK

AUGMENTED REALITY

So fein. So intensiv.

WaltherPark, Bolzano-Bozen

Start of construction in summer 2017

turn a not very attractive neigh- From the very beginning, conti- the facts. Nevertheless, SIGNA vitalisation of the city of Bolzano bourhood that, however, is right in nuous information and transparen- succeeded in convincing the popu- and of the region as a whole, and is the centre of the city, into an extre- cy regarding the “WaltherPark” pro- lation of the advantages of the re- a very attractive additional offer of mely desirable central district. ject was provided because SIGNA zoning project for the city and its high-quality sales outlet premises was adamant about involving the inhabitants. for the population of Bolzano and Local politicians were not able to inhabitants and decision-makers – South Tyrol. come to an agreement regarding after all, this was to be a project that In early 2017, the Bolzano administ- continued political cooperation af- would be carried out for the citizens rative court rejected three objections As well as that, hundreds of new ter the local elections in the spring of the city of Bolzano and the pro- to the “WaltherPark” project. After jobs will be created during the of 2015. The consequence of this vince of South Tyrol. the approval of the population and construction phase and after the was that no coalition was formed, the public administration the year opening of the many businesses and the city was then placed under As part of the referendum, which prior, the court finally cleared the which will come into being. Bolza- provisional committee manage- took place from 29 March to 4 April way for the project to be implemen- no will benefit from a significant The neighbourhood around the ment. One of the first steps that 2016, two-thirds of voters said that ted. Following this positive decision, uplift thanks to the additional bus station is the entrance to the the committee took was to have a SIGNA should build the project. and the further construction steps, tourists, attracted by the shopping old town of Bolzano and unfortu- general population survey carried This result is all the more surpri- as well as the planning develop- opportunities and drawn to admire nately, it is not very attractive. Th- out regarding the SIGNA project sing and pleasing because the local ments, the project will be realised the architecture. erefore, this restructuring of the and to ask the inhabitants of Bol- stakeholders and businessmen and and opened in three years. entire neighbourhood has been zano whether they would vote for a large media company clearly op- A further benefit will be the provisi- a concern of SIGNA‘s for some the rezoning and enhancement of posed the project and raised a very The implementation of the project on of more green areas to meet the time. Consequently, the company their city. intense counter campaign against is bringing about a perceptible re- needs of the people. Moreover the has presented an extensive urban range of recreation areas in natural development plan to redesign and surroundings will be substantially rezone this district in the South Ty- increased, with the Bahnhofpark rolean provincial capital. (Railway Station Park) and the Lindt Excellence 70% Cacao Bahnhofsallee being reconstituted The urban development plan for as a “high-quality boulevard”. this ensemble includes a new di- Entdecken Sie den intensiven Genuss der Excellence vision and design, new transport Bolzano will have a new entrance routes and a new infrastructure, gate to the historic inner city, an 70% Cacao mit einem extra hohen Kakao-Anteil a hotel, multiple apartments, of- infrastructure with several pur- und einem Hauch feiner Vanille. Entfachen Sie Ihre fices, restaurants, social facilities, poses in the immediate vicinity youth spaces and an attractive in- of the centrally located Walther- Sinne mit der dunklen Schokolade-Kreation des LINDT ner city department store, all in or- platz. The inhabitants of Bolzano Maître Chocolatiers. der to provide a decisive impetus are looking forward to the project for the quiet town of Bolzano and with a great deal of positivity and South Tyrol. excitement.

The architecture of this reco- The idea is that in 2019, a depart- very and rezoning project was ment store for the citizens of Bol- designed by star architect David zano and South Tyrol will come Chipperfield, who is responsible into being here and “WaltherPark” for many outstanding buildings will be hailed as a true model of around the world. This project will success. WaltherPark, Bolzano-Bozen

Page 12 Page 13

Anzahl Farben 4 Gelb Magenta Cyan Schwarz Drucktechnik Offset Material - 1 2 3 4 Druckerei - Ink Coverage _ % Ink Coverage _ % Ink Coverage _ % Ink Coverage _ % Raster -

Kunde Lindt & Sprüngli Status RZ Ansprechpartner Andreas Brunner Kontrolle System Proof Bemerkungen Produkt Inserat SIGMA Excellence 70% Ausdruck 100% E-Mail [email protected] Barcode Achtung: Bei diesen Daten handelt Motiv Software InDesign CS6 Datum 08.02.2017 Format/Stand/Vermassung es sich um Reinzeichnungsdaten, d. h. die druckspezifischen Separationen/Weissunterlegung Auftrags-Nr. CH-10064 Dateiname Inserat_SIGMA_Excellence_267x360_3 Eigenschaften wurden nicht Strichstärke berücksichtigt. Auflösung von Bildern/Verläufen Abgleich mit Originaldaten Operator STS Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES SIGNA banks on virtual reality SIGNA @ Social Media

“We want to sell apartments online soon.” Since Facebook first appeared in the way we interact with our various SIGNA is positioning itself as one the corporate communication le- consisting of a department store, world in 2004, the topic of social me- target groups, partners and stake- of the industry pioneers in the di- vel, SIGNA is currently focused hotel, offices, apartments, social dia has become an integral part of holders, and how they communi- gital area in its core markets, and on the LinkedIn, Xing and Twitter areas and a park in Bolzano. On the occasion of the 19th EXPO “As one of the largest private real its office buildings that are still sions than those looking for office mers. “Tools like virtual reality our communication and thus of our cate with us. since autumn 2016, it has been platforms. REAL in Munich in October 2016, estate developers, we are aware of under construction. By wearing space”, says Christoph Stadlhuber. help enormously and the feedback lives. The various platforms, inclu- using social media as a supple- Recently, we launched the blog SIGNA once again took the oppor- how important it is to be able to Oculus goggles or even on a tablet we have received is extremely posi- ding Twitter, YouTube, Facebook, In- This development provides us with mentary communication tool – to Furthermore, SIGNA‘s CEO, Chris- “Aufschwung Bonn” [“Bonn Revi- tunity to present the latest techni- experience and present the proper- or smartphone located anywhere, Another variant – well-known in tive. Who doesn‘t remember their stagram, etc., allow us to stay in con- the opportunity to stake a claim in promote and market projects in toph Stadlhuber, regularly publis- val”], which provides information cal developments in the real estate ties before they are ready. When it users can get a clear picture of the gaming industry for a long childhood, when they hold a joys- tact with family, friends, colleagues the digital world, to listen and par- order to introduce current trends, hes personal pulse contributions on the project and the Citizens‘ sector. This time, the focus was on comes to finding prospective custo- what the finished property will time – is the possibility of walking tick in their hands again and they and customers, to exchange opinions, ticipate. We can introduce topics, to position itself in regards to on LinkedIn, regarding relevant Workshop, in which the citizens of “virtual reality” (VR) – a topic that mers for projects, realistic visualisa- look like. This technology makes through the future property at can now use it to move through impressions, experiences or informa- help guide communications, and relevant topics, and to establish industry topics and developments Bonn can contribute their own ideas is very much at the forefront of the tions are at the top of the list of es- the property tangible and makes strolling speed using a game pad. their future home? The “childhood tion, and to gather knowledge. help shape SIGNA‘s digital image. agendas. in the real estate and retail sectors. for the development of the Viktoria- real estate sector. Virtual reality, sential marketing tools. In addition it come alive. It shows routing Both innovations are being used self” generates positive emotions Based on all of this, social media karree. digitalisation or augmented rea- to the benefits of realistic visualisa- within the property, gives the vie- by SIGNA for the first time for the in potential buyers”, says Stadlhu- Social media has changed and are of great importance to us, and We speak to a variety of target In advance of the referendum on lity are now common concepts in tion films and renderings, there is wer a feeling for the space and the Viennese residential project PARK- ber. “In addition, with the latest shaped the way SIGNA communi- also because of their real-time and groups by using a mix of various our WaltherPark rezoning project On Instagram, we let now pictures the industry. The advent of digital a huge potential for virtual reality associated security, and creates APARTMENTS AM BELVEDERE. technologies, the customer sees a cates, and it has also changed the target group relevance. networks on various platforms. At in Bolzano in spring 2016, in addi- speak of our outstanding PARK- and virtual realities creates many in real estate sales”, says Christoph clarity for customers, all of which Furthermore, a potential custo- very realistic image and immedia- tion to using traditional media, we APARTMENTS AM BELVEDERE almost unimaginable new oppor- Stadlhuber, CEO of SIGNA. accelerate the decision-making mer who is interested in an apart- tely gets an impression about his also placed a great deal of empha- project and its attractive sur- tunities, especially for the real process. ment can soon choose the options or her new apartment.” sis on social medial channels to roundings, and inform interested estate sector – from the planning SIGNA & VIRTUAL REALITY for flooring and ceramic tiling by motivate the population to vote parties several times a day about all the way to the marketing of the Since 2015, SIGNA has been using THE FUTURE OF VR using a configurator. Whether dark THE SIGNIFICANCE OF VR for our project and thus for a revi- the surrounding infrastructure, projects. virtual reality tours for sales of IN HOUSING SALES or light – decision-making beco- TOOLS FOR THE REAL val of Bolzano. the neighbourhood, progress on “With our previous “virtual” cir- mes easier and the customer gets a ESTATE SECTOR construction, as well as the va- cuits, it was only possible to go real idea of how the apartment will Virtual and augmented reality will And with great success – almost rious nearby leisure and sports from one visual axis to the next by really look. go through a real boom in the real two-thirds of the electorate voted facilities. means of controllable points, but estate sector in the next few years. to have us carry out the project, new technologies, such as HTC VR GENERATES For the industry, this means that VIVE, one can now move around in POSITIVE EMOTIONS the technological advance will the room completely freely and in- Customers are demanding more result in a real advance for mar- dependently. I find that this is parti- and more individuality from the keting and therefore for success. @signa_group cularly interesting for the housing real estate and construction indus- “Of course, SIGNA wants to be and SIGNA Group of Companies industry, since we are primarily try. Moreover, the “world”, which is remain one of the pioneers in this targeting private customers, who getting continuously faster, does area. We want to sell apartments SIGNA Unternehmensgruppe often make more emotional deci- not make it easier to reach custo- online soon”, says Stadlhuber. VR makes the property tangible and makes it come alive. Since autumn 2016, SIGNA has been using social media as a supplementary communication tool

“A chatbot answers basic customer questions, and that‘s the whole point of it.”

INTERVIEW WITH SABINE HOFFMANN, AMBUZZADOR

SIGNA: You are a pioneer in so- nologies, such as a website, for SIGNA: In your experience, how APARTMENTS AM BELVEDE- cial media and digital business example? are customers reacting to the RE, there are many basic ques- consulting. The so-called “chat- chatbot? tions that the chatbot can ans- bot” is a completely new digital Hoffmann: The customer gets the wer very easily. This is a huge trend, which is also being used by right answer to his question direc- Hoffmann: We developed a chat- advantage, not only for the SIGNA. What is it exactly? tly. With the chatbot, I don‘t force bot for another customer of ours. company, but especially for the

Photo © ambuzzador / Jürgen Hammerschmid the customer to figure out my own Customers like it a lot. In the first customer, if he can easily get in- Hoffmann: Chatbots are text-ba- logic, such as how and where he three months, we had around formation about a potential new sed dialogue systems. The name is can find information on my web- 15,000 users and more than apartment and get a feel for the In the 12 years since its based on “chat” and “bot”, short for site. Of course, he would find it on 30,000 messages. project right from his own home. foundation, ambuzzador “robot”. It is based on artificial in- my website, but it probably would If there is a fit in principle, then has developed into the lea- telligence. Simple questions about take a lot longer. The chatbot answers questions things can go quite differently ding buzz marketing and a product or service are answered very quickly. Questions that it can- in the in-person sales discussion. social media consulting via a messenger service during a SIGNA: But isn‘t the chatbot just a not answer – the rate for this is agency in Austria. Since chat with a computer. Ideally, the substitute? less than 10% – are forwarded to In other words, the chatbot ans- 2015, the agency also has chatbot will have a name and its human colleagues, i.e. to a service wers customers‘ basic questions, an office in Berlin. own personality. Hoffmann: The chatbot will not centre. The chatbot is already reco- but these are actually the most replace a website or direct con- gnized as another service channel. important questions. And that is A team of 25 social media The customer gets information tact because there will always be what it‘s all about. experts ensures the strong very quickly from the chatbot, people who prefer to find informa- SIGNA: With a chatbot, I can find digital and personal re- which piques his interest, leading tion themselves or to just call. In out very quickly exactly what the putation of brands and to him by doing a quick and easy addition, I have to be searchable customer wants. This is of parti- their companies, including search; almost like a face-to-face in the search engine, otherwise cular interest for the real estate LINDOR – ein Moment puren Chocoladenglücks, SIGNA, on their path to so- conversation. the customer may not find me. sector... In autumn 2017, SIGNA will be cial business. So the chatbot is an ADDITIO- initiating chatbot service for kreiert von den Lindt Maîtres Chocolatiers. SIGNA: What are the advantages NAL method, and not an either/or Hoffmann: Absolutely. Particularly the PARKAPARTMENTS AM of a chatbot versus known tech- option. in residential projects, like the PARK- BELVEDERE residential project. Liebe und Leidenschaft für Chocolade seit 1845.

Page 14 Page 15 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES From product to customer experience

AUGMENTED REALITY EXCELLENT Digitale Transformation ARCHITECTURAL HERITAGE.

S oz Selected apartments with breathtaking views. ia (digitales) le M Centrally located in Vienna and designed by Renzo Piano. e Geschäfts- di en PRODUKT modell Potenzielle Completion by the end of 2018 ERLEBNIS Kunden Marke Kunde Customer OS + P s Journey le Design Sa

© ambuzzador GmbH © ambuzzador GmbH How social media and digital technologies are transforming business models

BY SABINE HOFFMANN

In recent times, day-to-day bu- a banking licence and is a serious To meet this need, experimental But it is also a chance to send out for communication – in real-time, siness has become so fast and competitor to conventional banks. working methods are required so impulses that stimulate interacti- collaboration between different unrecognisable: customers have This is nothing new. Or is it? that the various elements of jobs on and demand – on an equal foo- parts of a company is essential. long since moved away from pre- become interchangeable and every ting, of course. defined processes for submitting THE THIRD INDUSTRIAL task is a new learning opportunity. Such new structures provide the enquires or complaints, and now REVOLUTION Comprehensive customer experi- agility necessary to respond to the express their dissatisfaction loud- We are in the middle of the third Experimenting means varying ence design, not product develop- exponentially high pressure for ly online where everyone can see industrial revolution: the transiti- and testing, which is the opposite ment, is now a decisive factor change, as opposed to simply reac- it. Employees publicly share views on from the industrial age, when of the current method of planning when competing for attention and ting to disruptive influences. on their employer with each other. the guiding principle was enhan- and monitoring. ultimately in determining the suc- cing efficiency in specially adap- cess of business models. Bringing this grand vision to life Even the smallest operational ted organisational forms, to the USING A DIRECT demands a discussion of leader- hiccup, such as pre-peeled ban- digital age, where businesses score LINE TO CUSTOMERS CORPORATE AGILITY AS ship, starting with leadership sty- anas on sale in a Billa supermar- highly if they offer the maximum New media have also come into A REQUIREMENT FOR les in the various phases of change ket, has the potential to unleash a possible level of personalisation play as a “hotline” to customers. DIGITAL BUSINESS MODELS processes, negotiating new values shitstorm. and flexibility. Apart from sales, this is often the Against the backdrop of this de- for corporate cultures, new forms only direct line available, not only velopment, calls for organisatio- of cooperation, and the personal And on top of all that, totally new In what is today a rigid, produc- to existing, but also to potential nal transformation are growing development of executives as lea- competitors are springing up and tion-led set-up, we are confronted buyers. THE opportunity to put out louder. A communications depart- ders for a new age. value) (average HWB 26,81 kWh/m2.a conquering markets – and most with the powerful desire of the feelers every day, to hook up sen- ment with digital expertise as the importantly consumers’ hearts – digital generation for varied, re- sors in the community that enable lone standard-bearer is nowhere An age of collaboration that will unusually quickly. These include al-time experiences, preferably ad- companies to learn and test possib- near enough: in order to be able open up new opportunities for start-up Number 26, which now has apted to the current situation. le solutions directly. to utilise opportunities – including everyone.

Sales values starting from € 870,000 — + 43 1 908 19 19 A project by [email protected] parkapartments.at/selection

V

Page 16 Page 17 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES

SIGNA Premium Group High season in Hamburg Expansion of its leading market position THE NEW ACCESSORIES HALL AT ALSTERHAUS in the luxury sector The official opening of the brand the city whose history has been in- The upgrade reflects a desire to new accessories hall brought the tertwined with that of the store for emphasise the store’s local roots first phase of Alsterhaus’s transfor- decades, while the atrium’s clarity even more strongly. Thanks to its The KaDeWe Group is the leading gest fashion mall for premium and international standards, such as a new look: KaDeWe will be rede- Klein, will take on the redesign of mation to a successful conclusion. also conjures up images of coastal position on Jungfernstieg, Alster- premium and luxury department luxury fashion on the Internet, can be found at Harrods or Ga- signed by the Dutch architect and Oberpollinger. The atrium now features a selec- landscapes. haus is the in the crown of store group in the brick-and- MYBESTBRANDS, in mid-2017, the leries Lafayette. The three stores Pritzker Prize winner Rem Kool- tion of the most desirable brands The KaDeWe Group, and the new mortar sector in Germany and Eu- company has also strengthened its will be positioned as the internati- haas. In Hamburg, the award-win- In the coming years, SIGNA and ever to go on sale at Alsterhaus Sebastian Herkner, one of the lea- interior is an extension of the sto- rope, and operates three luxury position in the digital sector. onal „best in class“ in collaborati- ning German architectural firm of its partner will invest EUR 150 mil- since it opened over a century ding lights of the contemporary re’s unique location by the Binnen- department stores: KaDeWe in on with KaDeWe Group‘s strategic Kleihues + Kleihues will manage lion in the new design and recons- ago. design art scene, was behind the in- alster lake – with an urban atmo- Berlin, Oberpollinger in Munich Its market presence and the profi- partner, the Italian La Rinascente the redesign of Alsterhaus. The truction, and the first construction terior design for the centre on the sphere and an unrivalled, premium and Alsterhaus in Hamburg. With les of the stores in Berlin, Munich Group. They will each undergo a Englishman John Pawson, who stages for the three stores have al- Bags and accessories from labels remodelled ground floor. The sur- product range. the acquisition of Germany‘s lar- and Hamburg will be adapted to complete renovation and will get created the store design for Calvin ready been completed. such as Celine, Saint Laurent, rounding area is an adaptation of Balenciaga, Fendi and Valentino, characteristics that are so typical of The KaDeWe Group’s major de- watches and jewellery from exclu- his work – visible handcraftsman- partment stores have always been sive Swiss jewellers Bucherer, and ship and authentic materials – for- and will remain magnets for shop- high-class gifts and delicacies ming an interior that is emotional, pers and innovation leaders in the The new KaDeWe from London’s Fortnum & Mason functional and luxurious, but also premium segment in their respec- herald the arrival of truly modern understated. Herkner’s creations tive cities – because they are much luxury at the long-established bear witness to the fact that mo- more than simply places to go BEST-IN-CLASS THANKS TO REM KOOLHAAS store. dern shopping is also an aesthetic shopping. experience. The fully renovated atrium, ba- They are places where people meet The first stage in the revolutionary quadrants for various fashion col- transformation of KaDeWe is due describes contemporary shopping as the exclusive collections more in- sed on a design from Kleihues & The opening of the accessories hall and experience. The events they redesign of the KaDeWe has alrea- lections, including designer, clas- for completion by 2018, and dis- no less than a “cultural experience”. tensively than ever. Kleihues, also signals the start of a last November was accompanied host also play an important cultu- dy been concluded: with their newly sic, sports and experimental; each ruption to operations will be kept to new age. The accessories hall gives by a campaign that echoed the in- ral role. They are inspirational and restored arches, the ten windows on quadrant will be accessible from a minimum. The quadrant devoted to men’s The concept of visionary Pritzker a clear indication of what’s in store: nate affinity with the city of Ham- have always been a step ahead of Tauentzienstrasse recall the store’s the main entrance and will have its shoes and accessories from brands Prize winner Rem Koolhaas and his the classical structure and mariti- burg and a world-class product their time. defining feature when it opened in own dedicated escalator. KaDeWe’s Rem Koolhaas’s master plan for such as Dries Van Noten, Valenti- Office for Modern Architecture (OMA) me atmosphere are a homage to range. 1907. Extended by almost five met- pre-exisiting roof structure will KaDeWe’s interior is already taking no and Ted Baker was designed is centred on forward-looking archi- Alsterhaus, Hamburg res, the windows are complemented make way for a glass constructi- shape, with two quadrants alrea- by Storage Milano. The architects tectural design coupled with optimal by a remodelled main entrance, the on that will enclose the entire se- dy open. An extensive selection of have remained true to the typically spatial orientation for customers, as contemporary design of which is in venth floor. brand-label women’s fashions is Milanese taste for functional archi- well as on preserving KaDeWe’s heri- sharp contrast to the historic feel of now available on the second floor. tecture, perfectly interspersed with tage, which is more closely intertwined the glazed facade. The public space below the glass Paris-based designer India Mahdavi sensory elements: “shopping is an with the city and its people than any roof features restaurants, bars and came up with the design concept activity for all the senses,” as they other store in Berlin. Koolhaas aims to The Storey Over the coming years, the a rooftop garden that will remain for the women’s fashion quadrants. put it, in reference to the first floor, gradually give KaDeWe a new look, 60,000 m² of space at the store open after the stores close, and will A bold artist who has worked on which offers plenty of space to whi- putting it on an equal footing with will be gradually divided into four also have a separate entrance. The projects on several continents, she le away the time and experience the world’s top department stores. OBERPOLLINGER’S CONCEPT STORE

Groundbreaking concept stores are The opening of The Storey at the shapes modern fashion. Contem- leisure and formal apparel is beco- signs, The Storey is marked by the appearing in more and more ma- Oberpollinger store brings this spi- porary, iconic mixed-and-matched ming more and more blurred. playful use of contrasts, differen- jor cities – Alpha 60 in Melbourne, rit to Munich. Munich is constantly forms from Libertine-Libertine, ces and inconsistencies in its for- 10 Corso Como in Milan and Lon- changing, and with it definitions of bomber jackets from Alpha Indus- The Storey is an integral part of mal language, colour scheme and don’s Dover Street Market, to name urban street style and the essence tries that reflect the spirit of the Oberpollinger’s facelift. The con- choice of materials. FILM - KADEWE OPENING but a few. As a blend of avant-gar- of big-city living. The opening of times, design accessories for gad- cept store is not just a shopping

FILM - BEHIND de, big-city spirit and art project, urban clothing concept store The gets from Shinola, and men’s per- location, but more a space for art The Berlin-based architects have THE SCENES concept stores are breaking the Storey at Oberpollinger in Novem- sonal care products from Triumph – thanks to the high-profile design labelled the result “cold chic” accepted rules of the retail trade. ber 2016 marked the launch of a & Disaster are just a few examples. from architectural duo Gonzalez – the contemporary interplay They are social and style hubs, new department featuring interna- Sneakers hand-made in Munich by Haase. The architects’ project un- between tradition and dynamic form their own communities and tional labels and local designers. VOR or in a minimalist Scandina- derlines the way in which the gap urban living that is embodied in know exactly how to develop a cult The collections are united by a ce- vian style from Arkk Copenhagen between fashion and art is closing. the city of Munich and the Ober- location for customers. lebration of the freedom that now illustrate how the line between Far removed from familiar de- pollinger store.

KaDeWe, Berlin ©Roman Thomas “The Storey” – Oberpollinger´s Concept Store, Munich

Page 18 Page 19 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES Karstadt Warenhaus Karstadt Warenhaus invests in store network

With another significant increase trotter, Gabor and Lloyd – reposi- in earnings, Karstadt Warenhaus tioned. is now well on the road to a full recovery. This is also reflected in A new signage system in these de- the old-established department partments gives customers a better store chain’s extensive investment overview of the individual product in its nationwide German branch ranges. network. Natural cosmetics and gifts/wrap- NEW-LOOK STORES IN ping sections have also been added KONSTANZ, LÖRRACH to the perfume and stationery de- AND LÜBECK partments. The brand new fashion Karstadt launched comprehensive and accessories collections right modernisation projects at its Kon- next to the main entrance are a stanz, Lörrach and Lübeck outlets stand-out feature. In the same in early summer 2016. area, and in eleven other depart- ments, highlight display units will The fully redesigned branch in showcase the latest additions to the Konstanz, which is now fully various product ranges. aligned to customers’ needs, re Customers will find completely new product ranges in Karstadt Bielefeld. opened its doors in time for the On the first floor, customers will find Christmas shopping season. A num- The Lörrach branch has also At Karstadt’s Lübeck store, the NEW PRODUCT fashion collections from newly positi- ber of new areas have been added scored highly with an extended various levels have been reor- RANGES IN BIELEFELD oned brands such as Adagio, Peckott, to the store since June 2016, with a product range. The selection of ganised, and two attractive new In Bielefeld, Karstadt unveiled a Rabe, Olsen, Betty Barclay, MAC and view to capitalising on its outstan- brands in the watches and jewel- tenants secured in the shape of new product presentation concept Angels. The service portfolio has ding location on the Swiss border. lery department has grown sig- Edeka and health and beauty re- designed to maximise emotional been expanded to include generously nificantly thanks to a new store tailer dm. The stores have proved appeal. The leather goods, lugga- proportioned changing rooms. These include a completely new, design concept. popular with customers in the ge and shoe departments on the 1,600 m² sportswear and childrens- city and have generated additi- ground floor were completely re- The new presentation concept will wear section, and an additional The grand opening caused a stir onal footfall, making them the vamped and the various brands initially be tested in selected stores 100 m² of space for the women’s ou- throughout the city and attracted perfect complement for a suc- – such as Picard, L.Credi, Gerry such as Karstadt Bielefeld, before terwear and swimwear collections. widespread media coverage. cessful outlet. Weber, Rimowa, Samsonite, Globe- being rolled out across Germany. The Lörrach branch also scores highly with an extended product range.

INTERVIEW RENÉ BENKO

DER FRÜHLING KOMMT, DIE KILOS GEHEN. DIE BESTEN FRÜHLINGSANGEBOTE JETZT BEI KARSTADT SPORTS.

The branch in Konstanz was redesigned and fully aligned to customers’ needs. KS_Signa_267x170_07.indd 1 24.02.17 16:25 Page 20 Page 21 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES dress-for-less The online designer fashion outlet returns to its former glory

The troubled times are over for names are inextricably linked to The core of the strategy is the com- ning stocks, which were re-estab- Furthermore, a realistic plan, with dress-for-less GmbH. With the par- the successful times that dress-for- pany‘s reorientation based on the lished and secured through Mirco ambitious but profitable growth ticipation of SIGNA Retail, calm less had. The common goal under original business model – back to Schultis‘ good connections in the targets, has been created as the ba- and confidence have returned to the new owner SIGNA Retail is to the classic online designer fashion market. sis for the investment plan, which is the company – an old success story restore the company to its former outlet. A central component of to return dress-for-less to its former will soon be revived. glory. this is the re-establishment of the The restructuring of the compa- glory by 2018. anticyclic purchase model: Purcha- ny includes the re-establishment In August 2016, Mirco Schultis, Since investing in the company, se good items of the remaining of the success strategy and aligns The results of the first six months the founder of dress-for-less, re- the focus has been on the com- stock at a good price at the end the organisation and processes on of work can already be seen. Profi- turned to his former role of CEO pany‘s reorganisation and re- of the season and then sell these the basis of this business model. tability has long since been resto- to re-establish the success the com- orientation to make it stronger to customers at top prices during Since August 2016, the organisa- red, dress-for-less is earning money pany enjoyed in the early 2000s. coming out of the ongoing insol- the next season. The prerequisite tion and management team have again and, together with SIGNA, Holger Hengstler will also support vency proceedings and to start ge- and success factor here are the re- been restructured and their size can see its way out of the insol- the company as an active member nerating growth again on a healthy lationships with suppliers, which has been adapted to the business vency proceedings and into an inde- of the advisory board. These two basis. ensure access to the best remai- model. pendent future.

dress-for-less, leading online outlet in designer fashions in Germany.

GERMANY’S FINEST SHOPPING Innovativ, luxuriös und wegweisend – das KaDeWe, das Alsterhaus und der Oberpollinger zählen zu den etabliertesten Warenhäusern Deutschlands und zu den renommiertesten in ganz Europa. Mit ihrer beeindruckenden über 100-jährigen Geschichte sind sie zu unverwechselbaren Markenzeichen geworden. Sie stehen für ein unvergessliches Shopping-Erlebnis, internationale Luxusmarken und exzellenten Service und verbinden Heritage und Modernität wegweisend in Sachen Einkaufskultur.

kadewe.de · oberpollinger.de · alsterhaus.de

anteige dfl in signa.indd 1 27.02.2017 16:31:45 AZ_Signa_Times17_RZ.indd 1 31.01.17 18:37 Page 22 Page 23 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES SIGNA Sports Group ANTHONY JOSHUA IBF, HEAVYWEIGHT CHAMPION Multi-channel specialist is number 1 in Germany and among the top 5 in Europe Shutterstock

FILM INTERNETSTORES

FILM TENNIS-POINT

Launch of SIGNA Sports Group

In 2016, SIGNA Retail acquired the The key strategic factor in its teams of online business experts Group investments in each other vice and high-quality service majority stake in the online sports success and the USP of the newly in the European sports market. is one of the next major steps to- from our on-site staff, who are retailer OUTFITTER, in Europe‘s established SIGNA Sports Group wards further qualitative optimi- and will continue to be the first leading bike and outdoor e-com- is its consistent focus on digital At the Berlin location alone, one of sation. There is a lot of potential and last point of contact. In the merce company, internetstores, and business. The acquisitions it has our digital hubs, almost 50 emplo- here. On the one hand, the focus future, these offline points of in Europe‘s most successful multi- made over the past year, which yees are involved in technological of the next 12 to 24 months will contact will be integrated into a channel retailer in the tennis sec- were exclusively in the online development and, as a high-calib- be on very concrete synergies. On customer-based platform strategy tor, Tennis-Point. At the beginning segment, will lead to an increase re tech leadership team, they now the other hand, there are extre- of the SIGNA Sports Group and of 2017, SIGNA Retail, through to over two thirds of the online form the spearhead for the further mely interesting opportunities in networked to create cross-chan- its subsidiary internetstores, ac- market share of the group‘s re- digital transformation of the the standardisation of IT systems nel added value for our custo- quired Probikeshop, the leading venues in 2017. At the same time, SIGNA Sports Group. Here, the and logistics processes, as well mers. Against this background, online bike retailer in Southern the “digital heads” behind each future topics of online commerce, as in intelligently coordinated exchanges at all levels within Europe and France. Together with of the online companies were such as mobile commerce, best-in- further internationalisation. the SIGNA Sports Group will be Karstadt Sports, number 2 among also impressed by SIGNA Sports class customer experience, content further systematised and actively the largest brick-and-mortar spor- Group‘s vision, so that their excel- management and state-of-the-art At the front-end of our value-added implemented. ting goods retailers in Germany, lent entrepreneurial expertise was execution are the focus, and new chain, further interlinking of our these companies form the newly secured for the Group into the strategies for first and third party online and offline points-of-sale Of course, all SIGNA Sports established SIGNA Sports Group. future. retail, the marketplace and plat- will be the focus of our operational Group companies will remain se- form are discussed and tested. measures. Additional cross-chan- parate and independent of each With target revenues of about The entire team of founders, who nel approaches within the Group other. The profitability of each EUR 650 million in 2017, 45 have each built up their compa- In the efficient processing of the will be closely reviewed. In au- individual company – a clear USP brick-and-mortar locations in the nies from scratch and managed value-added chain, the SIGNA tumn of this year, OUTFITTER of the SIGNA Sports Group in the DACH region (Germany, Austria, them successfully for many ye- Sports Group can rely on modern, will open another brick-and-mort- offline world – has always had Switzerland), and 58 web shops ars, has continued to be actively partly highly automated logistics ar shop in a very good location priority over cross-divisional pro- in 17 different countries, SIGNA involved in the management of hubs in cities such as Helsingborg, in , in addition to the jects. It will only be possible for Sports Group is clearly number 1 the individual companies and in Sweden, Frankfurt, Unna, Esslin- existing outlet store in Mainz. In the entire SIGNA Sports Group to in Germany and ranks among committed to the SIGNA Sports gen or Herzebrock-Clarholz near addition, shop-in-shop solutions become a leading omni-channel the top 5 in the multi-channel Group as a whole. In spring 2017, Gütersloh to ensure proximity and for the online brands in the exis- sports group in Europe, if each sports sector in Europe. SIGNA René Köhler, founder and Chair- speed not only for our customers in ting Karstadt Sports shops are al- individual company successfully Sports Group has become one man of internetstores, took over the DACH region (Germany, Aus- ready being discussed in creative and profitably manages its own of the largest and most dynamic the function of Chairman of the tria and Switzerland), but also for terms now. organic growth opportunities omni-channel players in Europe, SIGNA Sports Group. SIGNA our customers throughout Europe. and succeeds in its own market especially in the team sports, run- Sports Group is proud to have In the brick-and-mortar trade, it segment, providing sustainab- ning, football, biking, outdoor one of the largest, best and most The integration and networking is still necessary to ensure that le added value for the entire and tennis segments. entrepreneurially experienced of the individual SIGNA Sports customers receive first-class ad- Group.

KARSTADT SPORTS AUCHUNDER IN DEINER ARMOUR FILIALE ERHÄLTLICH. THREADBORNE T-SHIRT, 44,95 EUR.

Tennis-Point Karstadt Sports internetstores OUTFITTER Probikeshop

Page 24 Page 25 Issue No. 6 / June 2017 1 2 3 4 5 6 TIMES TIMES SIGNA demonstrates social responsibility

Whether by participating in the with a migration background, by with the sponsorship of the Kitz Christmas party, this time at the Jagd- ins Dunkel” [Light in the darkness] AIDS Charity gala, by getting invol- getting involved in the Munich Chil- Charity Trophy, on the occasion of hof in Stubaital. This year, more than emergency aid fund. It is used to ved in the Tyrolean Child Protecti- dren‘s Home, by participating in the the legendary Hahnenkamm Week- 50,000 EUR (!) were collected at the cover payments, electricity bills, on Association or in the Association “Wider die Gewalt” [Fight against Vi- end. Year after year, the participants, Christmas event through ticket sales emergency aid after tragic deaths, “Sag Nein zu Krank und Arm” [Say olence] Gala or by sponsoring the people who are as well-known as to SIGNA staff and to the manage- for food vouchers, all of which No to Illness and Poverty], by being Tyrolean Childhood Cancer Socie- they are committed, gather at the ment, with Nathalie and René Benko help to stabilise people‘s lives in a cultural sponsor for the Kunst- ty – SIGNA is committed to these slopes of the Streif to take one ano- being especially generous once again. acute emergencies. forum, for “Stimmen zur Zukunft and other associations and projects. ther on in a tough sporting competi- Europas” [Voices for the future of SIGNA demonstrates its great social tion. This year, too, needy Tyrolean René Benko handed over the first It is an unwritten law, and a form Europe], an event organised by the responsibility, with a total of around mountain farming families will be substantial donation from this of social code, that those people Austrian Federal Chancellery, or for 1 million euros in annual donations given a helping hand by way of a SIGNA raffle in the form of two whom fate has smiled upon should “Nachbarinnen in Wien” [Neighbours to sports, arts and social concerns. significant contribution. checks of 5,000 EUR in the Ö3 provide support for those who in Vienna], Christine Scholten‘s Weihnachtswunder 2016. The dona- have a more difficult path to fol- project – an association which sup- A focus of SIGNA‘s social commit- For the 9th year in a row, the tradi- ted money is given to families in low – and that is the guiding motif ports the integration of families ment starts every year in January, tional raffle was held at the SIGNA need in Austria through the “Licht of the SIGNA commitment.

Kitz Charity Trophy, Kitzbühel 2017 Handling over the check for the “Tyorlean Kinderschutzverein”

“Nachbarinnen in Wien” supports families with a migration background Checks handed out during the Ö3 Weihnachtswunder 2016

Page 26 Page 27 1 2 3 4 5 6 TIMES

TAG HEUER CARRERA CALIBRE HEUER 01 Mats Hummels gehört zu den besten Innenverteidigern der Bundesliga. Technisch und taktisch ein Ausnahmetalent, setzt er wie TAG Heuer neue Maßstäbe und hält getreu dem Motto „Don’t Crack Under Pressure“ jedem Druck stand.

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