Visitor's Guide Program Pyeongchang 2018

Program Visitor’s Guide PyeongChang 2018

KOREA COMES TO THE MUSEUM

olympic.org/museum 07.12.17 TO 11.03.18 PyeongChang 2018 at the Olympic Museum Visitor’s Guide Introduction

PyeongChang 2018 at the Olympic Museum

This guide is part of a series of documents designed to help teachers prepare for a class visit to the Olympic Museum. It introduces the various exhibition areas dedicated to the Olympic Winter Games PyeongChang 2018, and briefly describes what you will find there.

You can also take one of our Museum Coaches with you. Our museum educa- tors accompany the students, adapting their input to the age of the students and the needs of the group.

If you want to continue to work on the themes raised by the exhibition, the “Experiencing & discovering the Olympic Games: Special PyeongChang 2018” dossier is available online, with an overview of the latest Olympic Winter Games and a series of activities that can be done in class.

For more information, visit www.olympic.org/pedagogie

PyeongChang 2018, • Coached visits with workshop: - Monday to Friday, May to October from 07.12.2017 to 11.03.2018 - Tuesday to Friday, November to April

Minimum 15 and maximum 18 students/ • Free visit: teachers may use the provided tablets, which offer suggested itineraries children per group, minimum age 6. (free of charge on reservation, depending Duration: 90 minutes (from 10 a.m. to on availability). 4 p.m. final entrance) Available in French, German and English Entry fee: Free Fee with tablet: CHF 7 per student / CHF 15 per student/child including Museum child (includes entrance to the permanent entrance. exhibition). 1 obligatory accompanying adult free of

charge per group of 10 students/children. 1 obligatory accompanying adult free of charge per group of 10 students/children. Information and reservations: [email protected] ; +41 21 621 66 85 All groups are asked to register.

This document is available in French, English and German. Available to download from www.olympic.org/pedagogie.

2 PyeongChang 2018 at the Olympic Museum Visitor’s Guide The visit, step by step

The visit, step by step

To celebrate the XXIII Olympic Win- • In the park: a selection of photographs of ter Games, the Olympic Museum Korean athletes who have participated in is exploring South Korea and living the Olympic Winter Games. and breathing PyeongChang 2018. Between 7 December 2017 and 11 • In the entrance hall: Happy Happy by Korean artist Choi Jeon Hwa, along with Soohorang and March 2018, a series of exhibitions Bandabi, the Olympic and Paralympic mascots of invites visitors to discover the host PyeongChang 2018. country of this global event. • In the Art Lounge on Level -1, and in the public The exhibitions, which are located all areas: photographic portraits of Koreans by around the Museum, present different Françoise Huguier. aspects of South Korea and Pyeong- Chang 2018. • In the Focus area on Level +1: “A marriage of tradition and modernity”, a thematic exhibition on South Korea.

• In the Gallery on Level +2: “Passion Connected”, a digital and sporting immersion in the universe of PyeongChang 2018.

Don’t miss: Like a Korean Visitors to the Olympic Museum will have the opportunity to wear a hanbok, the traditional costume of Korea, often worn on important oc- casions by Koreans. A number of richly coloured hanboks are available free of charge on Level +1, which can be worn over your normal clothes.

Subject to availability.

Koreans in traditional costume, at a historic site © GettyImages

3 PyeongChang 2018 at the Olympic Museum Visitor’s Guide Arriving at the olympic museum

The Park Historic photographs

On the esplanade outside the entrance to the Museum, visitors can enjoy an exhibition of 16 photos of Korean athletes who have competed in the Olympic Winter Games. It’s a way of getting to know some of the country’s athletes, and understanding the importance of winter sports in South Korea.

This selection of photos captures some of the highlights, from Korea’s first Winter Games participation, in 1948 in Saint-Moritz, up to Sochi 2014, not forgetting the nation’s gold medals, won at the 1992 Winter Games in Albertville, and with the spellbinding performance of Kim Yuna in Van-

The Korean men’s 5000 m relay team celebrates its couver in 2010. victory in short-track speed skating at the Albertville Games in 1992. © Getty Images / Chris Cole

Françoise Huguier, Dreampalace, Seoul, Korea, 2015. © Françoise The Foyer (level 0) Huguier. Happy Happy and the mascots

As they enter the Museum, visitors are greeted by the monumental work Happy Happy by contemporary Ko- rean artist Choi Jeong Hwa. This work, representing the Olympic rings, is made up of hundreds of strings of plastic objects strung together like beads on a necklace. Happy Happy was made with the help of 500 children who took part in an interactive project during Olympic Week in October 2017. The Art Lounge (level -1) To the right of the staircase that leads down to Level -1, Virtual Seoul, Françoise Huguier Soohorang and Bandabi, the mascots of the Pyeong Chang 2018 Olympic and Paralympic Games, invite the public to pose for the photo. It’s a perfect oppor- In the Art Lounge, the Virtual Seoul exhibition by French tunity for an original and unique selfie! photographer Françoise Huguier plunges visitors into contemporary Korea. Shots taken in and around the city of Seoul present a picture of Korea today, through the lens of a western photographer.

Visitors can get to know the people of Korea, as photo- graphed by Françoise Huguier, in various public areas of the Museum (foyer, stairs, TOM Café, cloakroom).

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Focus (level +1) A marriage of tradition and modernity

Here, visitors are welcomed by the let- is intended to provide a key to under- ters P and C in white neon, alternating standing contemporary society. The visit between the Korean and Latin alphabets. is designed around the concept of HAN They are invited to familiarise themselves (which means “Korean”), a common de- with Korean culture in an exhibition rich in nominator of Korean culture. images and art. The exhibition is in four parts, and it may For Koreans, there is no contradiction be enjoyed in any order. between tradition and modernity. In their conception of the world, time is cyclical. Around the edge of the room, a large frieze They draw creativity and innovation from presents 15 key dates for understanding their strong cultural roots. This exhibition the influence of sport in South Korea.

2. KIM Ayoung, Please Return to Exhibition map Busan Port(from tales of a city), 2012.

5. CHOI Jeong-hwa, 2 5 Alchemy, 2014 The other three parts illustrate the concept of “han” through three separate themes:

• HANgul: This revolutionary alphabet was invented 600 years ago

1. KWON Hauyoun, with the aim of making it easy for 489 years, 2015. everyone to learn to read and write. 1 HALLYU 4. NOH Sang-kyoon, • HANryu or hallyu: This is pop For the Worshipers culture’s “Korean Wave”. Beginning (m-c-blue), 2017. in the 1990s, it spread to East and 4 South Asia, and then to the rest of South Korea the world. in 15 dates HAN-TECH HAN-TECH • HANtech: Koreans are fascinated by new technology. They are prolific inventors, and they embrace the use of technology 3. CHO Sohee, in every aspect of their daily lives. Hayeoga, Dansimga, HANGUL 2017. 3

ENTRANCE EXIT

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Introduction

As soon as they enter the exhibition space, visitors are transported to South Korea, which they can locate with the help of a globe. A 3D map shows the country’s mountainous terrain, and the location of the major cities, including PyeongChang.

SOUTH KOREA Profiles

Name: Republic of Korea Capital: Seoul Russia 2 Area: 99,720 km China Population: 51.25 million North Korea Population density: 513 inhabitants/km2 Republic of Korea Language: Korean Japan Currency: won Flag: the Taegeukki National animal: tiger National flower: hibiscus (mugunghwa)

PYEONGCHANG

Name: PyeongChang Province: Gangwon Area: 146,300 ha = 1,463 km2 Population: 43,666 Population density: 30 inhabitants/km2

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Timeline Korea in 15 dates

Around the wall, 15 dates (from 1903 to 2018) of sports events from Korea’s history give visitors an understanding of the country’s history from the early 20th century up to the present day. The timeline provides a visual map of Korean society’s relationship with sport. These milestones are contextualised by a large wall of still and moving images.

Ayoung Kim, Please Return to Busan Port Hayoun Kwon, 489 years (from Tales of a City) Two pivotal events 2015, video, colour, sound, 12 min. 2012, 3 videos, approx. 5 min. the separation of North and North and South Korea are separated In this video, artist Ayoung Kim (b. 1979, South Korea by the DMZ, and by the de-militarised zone or DMZ – a Seoul) depicts a young man who makes the Seoul Games in 1988 4 km-wide, 248-km long border. The his living as a smuggler in the port of – are reflected through the title of this video, 489 years, refers to Busan in the late 1980s. Busan is a bus- eyes of two contemporary the number of years it would take to tling city, throbbing with the lifeblood of artists, Hayoun Kwon and Ay- remove all the mines from the DMZ. the traffic that flows through it. It is also oung Kim. Their two videos This short film, by artist Hayoun Kwon a city of refugees. During the Korean are shown in their own area, (b. 1981, Seoul), is like a video game. War, it became home to refugees from where visitors can sit down. A retired soldier from South Korea both North and South. The late 1980s shares his memories of the DMZ. We was a time of prosperity and hope; the see the border through his eyes, in 1986 Asian Games and the 1988 Olym- both a realistic and imaginary way. pic Games thrust the country into the international spotlight. Ayoung Kim con- trasts these global events with the grim daily life of her hero.

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Hangul

The Korean language has its own special alphabet: hangul. This scientific graphical system has captured the imagination of contemporary artists, who continue to reinvent it. Used in both South and North Korea, the alphabet is also a strong symbol of Korean identity.

Hangul, which was invented in 1446, is easy to learn, but also beautiful! © GettyImages

Visitors can discover several examples ten in hangul is explained very simply of hangul-inspired creations in this sec- with the help of an interactive terminal. tion of the exhibition. Korean graphic Visitors can also give free rein to their artist Ahn Sang-soo plays with the let- imagination by playing around with the ters of the alphabet and turns them into letters and words, and creating their poetic compositions. Lie Sang-bong is own designs, in the same way that con- known throughout the world as the temporary designers use hangul in an fashion designer whose work uses the artistic way. Korean alphabet. Hangul is his signature, and the symbol of his Korean roots. The Hangul plays a special role in the Olympic installation by artist Sohee Cho plays a Games in PyeongChang. It inspired ele- different kind of artistic game with the ments of the graphical identity and links characters, using cut-out letters to rec- it with Korean culture. The emblem of the reate an extract of a 14th-century poem. Games and the design of the pictograms are made of hangul characters. To find Visitors can familiarise themselves with out more, head to the Gallery on the 2nd the Korean alphabet and its history. The floor of the Museum. linguistic structure of certain words writ-

Sohee Cho, Hayeoga, Dansimga 2017, tissue paper, wall installation, variable dimensions.

Sohee Cho (b. 1971, Seoul) makes collages as light as air, as a comment on contemporary Korea. Her tissue paper is cut, folded, glued and coloured to make signs that she superimposes on top of each other. When finished, all these pieces of paper combine to form traditional 14th-century Korean poems or sijo. These short poems are still very popular today.

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Hanryu or Hallyu

In this section, visitors continue their experience of Here visitors can listen, watch and Korea by entering the world of hallyu, the Korean browse through various examples of Wave. They are welcomed by a life-size model of the the three pillars of hallyu: rap artist Psy, a popular figure who is known world- wide. You’ve probably heard this song before. It’s • K-Pop: or Korean pop, Gangnam Style. a musical genre with catchy tunes, sung by young girl- and boy-bands.

• Soaps: long-running Korean television series that are very popular both in Korea and abroad. One of them, Winter Sonata, takes place in the Yongpyong ski resort, one of the venues of the 2018 Olympic Winter Games.

• Manhwas : The relatives of Japanese manga are Korean comic strips; their stories are told in books, but also on the internet and mobile phones.

“Oppa Gangnam Style” – did you know that Gangnam is an upmarket area of Seoul? © GettyImages

Hallyu is an international visiting card, as we can see from the stars who have become ambassa- dors of PyeongChang 2018, but it is also a reflection of the leisure society, and a reinterpretation of traditional Korean culture.

Visitors eyes will be drawn to the vivid colours and shiny textures of the 12 columns of Alchemy by Choi Jeong Hwa. It is only when close up that it becomes clear that it’s made out of pieces of plastic. Could this be a metaphor for our consumer society?

Choi Jeong Hwa (b. 1961, Seoul) collects everyday objects made of plastic. He sees all these multicoloured buckets, beakers and colanders as the equivalent of words for a writer: they are the basis of his creative language. Alchemy provides an introduction to his approach: the bright, col- ourful columns are made of everyday objects like colanders and cups. He also shows a vision of Korean society, where everything moves quickly, changes and modernises.

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Interlude Noh Sang-Kyoon, For the Worshipers (m-c-blue) A big statue of the Buddha seated on 2007, Seated Buddha, glass fibre and polyester, a mirror, which rotates through 360°, blue sequins, 110 x 88.5 x 64 cm. dominates the space. Although this mystical figure represents tradition, A Buddha in the lotus position, the sculpture also references moder- with eyes closed and hands joined, nity through its sequined covering, is covered in thousands of blue a nod to hallyu and its sparkly, fun, sequins. Although the position bling-bling vibe. is traditional, this playful Buddha holds some surprises. The sequins were all placed individually, by hand, by artist Noh Sang-Kyoon, which probably put him in a med- itative frame of mind! Through this sculpture, the artist demonstrates that Korean society is constantly changing and full of contradictions.

© 2017 / International Olympic Comittee (IOC) / Catherine Leutenegger Hyperconnected is the only word. PyeongChang 2018 naturally continues the theme, with its motto Passion. Connected. © GettyImages “Hantech” In this zone, visitors dive straight into Korean technology. This part of the exhibition shows how Koreans live harmoniously with the virtual world, despite the fact that tradition remains important to them.

An XXL smartphone shows an animated film describing the daily life of a young Korean, and her symbiotic relationship with her telephone, which she uses for virtually everything – paying for her metro ticket, checking whether her book is in the library, watching television, playing online games, checking on her health, ordering a takeaway and, occasionally, making calls!

Some key statistics sum up the omnipresence of technology: the number of smartphones per inhabitant, internet connec- tion speeds that are far superior to most other countries, and the number of households connected to the internet. Visitors can then look at some concrete examples, illustrated by photos and videos, of e-sports, fanbots at a baseball match, and the Songdo “smart city”.

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Gallery (level +2) Pyeongchang 2018: Passion.Connected

Pyeongchang 2018, wish you were here The exhibition on the second floor of the Mu- Thanks to two simulators, visitors can also test seum is devoted to the Olympic Winter Games their downhill skiing abilities in two simulated PyeongChang 2018, and is inspired by the events. Anyone who wants to know more about motto of the Games, Passion.Connected. the programme of the Games, the sports and their features, and all the different venues, can At the entrance, the mascot Soohorang, ani- find out by using the touch-screen terminals. mated on a screen, welcomes the visitors. At the back of the room, videos on the prepara- A 3D multimedia installation recreates the tions for the Games are shown on a big screen. appearance of the competition venues with In February, the events will be broadcast live animations: a skier descends a piste, a skater throughout the two weeks of competition, fol- twirls on the ice, and a ski jumper flies off the lowed by a highlights programme. end of a ramp. It’s an original way to get a taste of the Olympic Games PyeongChang 2018.

Multimedia installation Sports and competitions venues Simulator 1

ENTRANCE EXIT Interactive terminal Logo & pictograms

Interactive terminal Torch & Medals Screen

Torch & Medals Simulator 2 Interactive Interactive terminal terminal Mascots

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The PyeongChang 2018 Olympic Games in a nutshell

9 to 25 February 2018

17 15 days disciplines

95 102 National Olympic Committees gold medals

13 6 competition venues new events

7 ~2900 sports athletes

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Must-see of the games

Text, photos and videos illustrate the main features of the visual identity of the Olympic Games PyeongChang 2018. The emblem, pictograms, graphic identity and their links with Korean culture, and hangul in particular, are all explained.

The mascot Visitors make the acquaintance of the mascot Soohorang, another symbolic element present at every Olympic Games. For this edition, a white tiger, a familiar creature in Korean mythology, was chosen to represent PyeongChang 2018. As its name indicates (sooho means protection and rang comes from ho-rang-i, tiger), it keeps watch over the Games.

The torch At every edition of the Games, the Olympic flame is transported by a torch specially created for the event. The PyeongChang 2018 Olympic torch was designed by Young Se Kim. Tech- nically, everything has been accounted for: it is guaranteed to burn in snow and wind. Symbolically, it is 700 mm high, because the resort of Pyeong- The emblem Chang is at an altitude of 700 metres. The emblem of the PyeongChang Games is a distillation of The five branches form the character Korea itself, combining the hangul alphabet with humanis- , representing the sporting spirit that tic tradition. The shapes of the two characters of which it is unitesㅊ people, nations, religions, sexes made are inspired by the initial consonants of each syllable and cultures. And, of course, the five of the name PyeongChang. The first character, indicates continents, united by their shared pas- a place where the three elements of Cheon-ji-in ㅍ– sky, earth sion for the Games! and mankind – are in harmony.

The second character ( ) represents snow, ice and the athletes’ achievements. Theㅊ colours black, blue, green, yellow, red and white are all part of Korean tradition. They’re also in the Olympic flag!

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