INSTAGRAM PLAYBOOK

Strategies To Boost Your Following, Make Awesome Content & Transform Your !"#$%& !!"#$% TABLE OF CONTENTS

1. Connect your Link your facebook to grow your audience. 2. : Get in front Put your posts in front of like-minded thinkers 3. Color pro!le Edit your photos to make an attractive pro!le 4. The DAILY grind Posting is a job if you want it to work. 5. Make them feel special Your followers want to feel like you care. 6. Reach out Leverage in"uencers that could champion your products or services 7. Give it away Weekly or monthly giveaways go a long way CONNECT FACEBOOK

CONNECT TO YOUR BUSINESS ON INSTAGRAM

1. Click on EDIT PROFILE on your instagram account. 2. Find “Try Instagram Business Tools”

3. You will see a screen that looks like this: 4. NEXT choose a facebook page or create a new one. 5. Now that you’re connected you can access analytics and promotions.

Bene!ts of Business Instagram SIDE NOTE: To learn to setup a Facebook Business 1. Action Button CONTACT • BOOK NOW • DIRECTIONS • EMAIL • SHOP Page view my blog: “How 2. Promotions to get started with PAID ADS • BOOSTED POSTS Facebook Business” 3. Analytics FOLLOWER DEMOGRAPHICS

1 CONNECT FACEBOOK

TAKE ADVANTAGE OF INSIGHTS Whether you’re a business, agency or in"uencer, the INSIGHTS tab on Instagram is very useful. Goal-setting is something you should always have your eye on, SET GOALS, ACHIEVE, REPEAT. The INSIGHTS page gives you data on website visits, total actions taken, page views and much more... This data can help you !gure out when to post for optimal engagement.

KNOW YOUR DEMOGRAPHICS From post styles to ad targeting, knowing who your fans are is a huge bene!t. Regions of the country will appeal to di#erent types of posts and that’s data you can test in your ads. Age and gender can help determine your choices for products to sell or courses to release. Keep an eye on your INSIGHTS page. HASHTAGS: GET IN FRONT

HASHTAG YOUR HEART OUT

Instagram o#ers the use of 30 hashtags in each post. Hashtags allow you to show up on the feed of other users that you aren’t connected with, pretty cool stu#! This provides you with the means to get in front of users you otherwise couldn’t.

The downside to hashtags is that EVERYONE is using them so they tend to get a little crowded. Because of this, Instagram bans certain hashtags and it can hurt your visibility on the platform if you use these banned hashtags.

If that’s the case, how do you know which ones are banned and which ones aren’t? Here are a couple tools I use to help:

I personally use “ Expert” In the App store. It costs $1.99 or something but it saves a ton of time. There are plenty of FREE options on there as well.

HINT: Add you hashtags as a comment of your post after you post it, be quick though, every second counts! 2 HASHTAGS: GET IN FRONT

USING INSTAGRAM’S 30 HASHTAG ALLOWANCE

POST YOUR HASHTAGS IN A COMMENT AFTER 5 PERIODS ".#

. THIS WILL HIDE THE PARAGRAPH OF UGLY TAGS FROM USERS . . . . #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag

USING LESS POPULAR HASHTAGS One Trick to getting better results on your posts is to use hashtags with 50k-100k followers rather than hashtags with millions of followers. This is because when you tag your photo using a hashtag, Instagram adds it to the list of pictures that have that hashtag in a chronological order. This is nice because it gets in front of numerous people but can get easily lost down the line on popular hashtags.

FOLLOW TRENDING HASHTAGS Following tranding hashtags in the media or on , can help you gain extra attention. These hashtags, such as #motivationmonday or #nationalpancakeday tend to have more “lurkers” or users that just scroll through the hastags posts.

CREATE HASHTAG FOR YOUR BRAND "BUSINESS OR PERSONAL# Creating a hashtag for your business brand or personal brand, and using it on each post will help you in multiple ways. First it will give you a marketing tool to use in campaigns or print. Second, it will allow you to direct users to your content in another way. HASHTAGS: GET IN FRONT

USE HASHTAGS TO FIND FOLLOWERS Looking for established instagram accounts to help promote your personal brand or prod- uct? Searching hashtags can help you !nd accounts that are heavily active which will allow you to add some followers that are obviously active on that topic. And here’s how:

1 Search for a topic related to what you post about. Select 2 the TAGS tab at the top Find a post with over 500 likes. Follow the accounts that like it, if they look legit. COLOR PROFILE

PULL THE WHOLE LOOK TOGETHER WITH SOME COLOR MATCHING

It’s important to have a cool selection of pictures on your instagram, obviously. But what a lot of instagram users and marketers alike don’t take advantage of is keeping a uniform “temperature” to all of your pictures. Doing so could mean the di#erence between a professional looking feed and a random collection of pictures.

BEFORE AFTER

SIDE NOTE: Using the same !lter every time is a great way to uniform your photos given the lighting is similar. There are awesome apps that can handle the job as well!

3 COLOR PROFILE

USE SNAPSEED TO EDIT IMAGES

PULL THE WHOLE LOOK TOGETHER WITH SOME COLOR

One of the easiest ways to give your instagram a consistent OUR TOP PICK look is to match the temperature of each picture with an SNAPSEED app that stores your edits. At Reframe Social we use FREE APP Snapseed, a free app on the iOS and Android platforms.

As long as you images are taken in relatively the type of location and lighting, matching temperature is as easy as the click of a button! Here’s how it works:

STEP 1 STEP 2 STEP 3 STEP 4 IMPORT IMAGE EDIT IMAGE IMPORT 2ND IMAGE USE “LAST EDITS” COLOR PROFILE

USE PLANN TO...PLAN

PLAN IT ALL OUT - SEE IT ALL PUT TOGETHER BEFORE YOU POST

Plann is one of the most useful apps in our ensemble. We use Plann for all of our clients so, naturally, we pay for the premium features, but you don’t have to!

Plann comes with a FREE version for one account only, and it’s OUR TOP PICK amazing. Allowing you to plan out the type of posts, the PLANN description of each post, your hashtags (paid feature) and best of FREE FOR SINGLE ACCOUNT all it allows you to see the layout of your posts outside of instagram, so you can see if they match in theme and color. Here’s how it works:

STEP 1 STEP 2 STEP 3 STEP 4 IMPORT IMAGE VIEW LAYOUT EDIT IMAGE OR TEXT POST TO INSTAGRAM THE DAILY GRIND

Creating a following, great content and

POST DAILY: we often stress about when the right time to post is each day. It’s much more important to stay consistent about posting each day, regardless of timing.

SIDE NOTE: Using the same !lter every time is a quick way to uniform your photos. There are awesome apps that can handle the job as well!

Buuuuttt....If you want to stress about posting times, generally 9am, 11am, 6pm & 9pm are optimal times although it usually varies based on your audience.

4 THE DAILY GRIND

THE CONCEPT OF PILLAR CONTENT

Creating content daily can be tedious and time consuming. There are tricks that can make the process a bit easier. One of those tricks has been used by many top marketers, pillar content. This is the concept of shooting one video, writing one article or featuring one bit of information that you can then break down into smaller pieces of content and spread across multiple platforms.

5$MINUTES OF VIDEO ON YOUR PHONE COULD BECOME 3 DAYS OF CONTENT 2 2 IMAGE IMAGE 1 POSTS QUOTES IGTV VIDEO 2 BLOG ARTICLES 4 VIDEO CLIPS

MAKE YOUR CONTENT WORK FOR YOU. THE DAILY GRIND

VIDEO CONTENT

The king of all content is video. When someone is scrolling through endless static pictures of food or the latest inspirational quote, a video of almost any sort will catch their eye. So IG TV what should you make videos about?

IG TV is facebook’s headshot • Activities you’re able to explain well. to steal market share from • Skills you can teach someone. YouTube, and it’s working.

• People you !nd inspirational. Create video content on your • Places you love to visit. phone, edit the content and get it on IGTV. • Cool projects you’re working on. The key to getting the most • Almost anything you can think of... from IGTV is the same as your posts: Consistency

'(")*' IGTV unlike almost every other platform, displays your video in portrait. If you’re making Youtube videos consistently then you’re probably shooting in landscape. How and what to do about this.

1 Shoot seperate videos in portrait mode for IGTV 2 Create an Image that tells viewers to rotate thier phone, and add it to the beginning of your landscape videos. THE DAILY GRIND

USING IMAGES BEST APPS FOR CONTENT

Images are a great way to get the most FREE STOCK PHOTOS UNSPLASH from your pillar content. Multiple FREE APP

screenshots of a speaking event or GREAT IMAGE EDITOR APP SNAPSEED even from a video about making the FREE APP ultimate grilled cheese will go a long way as regular images, quote images and backgrounds.

REGULAR IMAGE QUOTE IMAGE BACKGROUND

“CREATE YOU DREAMS - "DESIGN IS MOVE MOUNTAINS OR DON’T. INTELLIGENCE HOWEVER YOU CAN, CREATE THEM, MADE JUST BE SURE YOU DON’T GIVE UP.” VISIBLE." - UNKNOWN

USE A REGULAR IMAGE IF YOU USE A QUOTE IMAGE TO IF YOU BLUR THE IMAGE AND

WANT IT TO SPEAK FOR ITSELF. SOMETHING YOU SAID IN A VIDEO OVERLAY IT WITH A QUOTE YOU

JUST MAKE SURE THE DESCRIP- OR A BLOG - OR JUST USE A QUOTE CAN RE-USE IMAGES YOUVE USED

TION IS GOOD. FROM SOMEONE ELSE. JUST MAKE FOR REGULAR AND QUOTE SURE YOU GIVE THEM CREDIT. IMAGES. THE DAILY GRIND

CREATING LAYOUT CONTENT

LIGHTING Lighting is by far the most important variable when creating content. Your layouts and photos should have indirect light that’s natural for the best outcome.

GREAT GREAT BAD NATURAL LIGHT ARTIFICIAL LIGHT LIGHTING

CREATING LAYOUTS When you’re creating layouts for content shots, it’s always a good rule of thumb to have the main focal point of the layout in the center 1/3 of the page. This way whatever else you include in the shot doesnt take attention away from what you‘re showcasing. GOOD BETTER GROW YOUR FOLLOWING

NO ONE CAN GROW YOUR INSTAGRAM LIKE YOUR FOLLOWERS CAN, SUPPORT THEM

Your audience is pretty important if you really think about it. These people are taking time out of their day, even if it’s only a few seconds, to subscribe to the posts you decide to share. MAKE THEM FEEL SPECIAL AND THEY WILL FOLLOW YOU FOREVER.

- Comment back if they leave you some love.

- Like their photos

- Comment on their photos

- Make your comments meaningful

- No strategy will replace engagement.

PRO TIP

Do not use auto-liker bots. They do make you look active, but they also make you look stupid. Especially if all you’re sending is, “Wow, this is super great! Check out my stu#!” Oh and auto-bots, as I like to call them, can get your account banned if IG catches ya!

5 MAKE THEM FEEL SPECIAL

HONORING YOUR FOLLOWERS

When You !rst start growing your 1$3$5 RULE following it can do your account wonders

if you simply reply to your followers as

soon as they start following you. Go on their page, !nd a picture you ACTUALLY like (if 1 possible) and comment on it. I usually go by 1 LIKE

the 1-3-5 rule which means I like a picture on

the 1st row, a picture on the 3rd row and then I

like and comment on a picture from the 5th

row. This shows that you’re checking out their 3 1 LIKE page and engaging. By showing them that, you

create authenticity.

ENGAGE IN MEANINGFUL CONVERSATION 5 Don’t say things like “wow!” and “love this pic!” 1 LIKE 1 COMMENT just to get somthing out - instead, comment on

the actual picture, what do you like about it,

how does it make you feel (careful with this

one). Be speci!c about colors and styles that

you know proper names for. MAKE THEM FEEL SPECIAL

SHARING IS CARING Keeping thousands if not hundreds of thousands of phone-glued followers interested is not an easy job, but you can actually capitalize on that. Whenever you see a cool pic from a follower, like it and share it with someone. This shows your follower that you’re paying attention which cascades into others wanting to engage with you.

ENGAGE IN COMMENTS The quickest way to get a REAP THE REPOSTING BENEFITS conversation started in your Ever scrolling through your feed comments is to ask a question. and you get caught o% guard by a When someon comments on your photo or a product that just blows post reply with a question that you away. Make use of that warrants a response. If you ask moment and repost it on your you will get more engagement, page, giving credit to the original and it will help weed out the fake photographer or brand that made accounts using auto-bots. the product. If you dont have the room on your feed or the appropriate theme to repost their stu%, then at least leave a comment or tag a friend. REACH OUT

INFLUENCERS ARE THE CELEBRITIES OF THE SOCIAL PLATFORMS, THEY HAVE WEIGHT...THROW IT AROUND

Your brand/product/service is valuable to you because you know it works, it helps people solve a problem or !nd joy in having it. But the rest of the world isn’t aware of the same value. One way you can help spread that word is through in"uencers or in"uencer marketing as it’s called in the biz.

These everyday users are the rockstars of today’s social media bliss and they’re accessible. Sometimes it can be hard to get a hold of the right in"uencer for your brand, but persistence and the right messages go a long way. Reach out to an in"uencer you think can help you and o#er your service or product in exchange for them posting on their page. In"uence marketing agencies exist to perform this very task. If all else fails, o#er to pay them.

6 REACH OUT

WHAT DO INFLUENCERS WANT?

Truth be told most “in"uencers” aren’t actually in"uencing anything. Its painful but its true. That being the case, alot of up and coming in"uencers, the one’s that have branded themselves well but haven’t made it big yet - They want to be everywhere. The more legit they look the better chances of them getting a big collab or striking virality sooner than the alternative.

WHAT DOES THAT MEAN FOR YOU? To put it simply, reach out. Find up-and-comers with 10k-20k, of what look like, legit followers and do a mini pitch in their DM. You have a product or service or a unique quality about your blog that you want them to review or endorse. It never hurts to ask. It’ll be "attering to say the least, they’re not big-time yet.

PAYING INFLUENCERS PRO TIP Paying in"uencers that have large followings is e#ective if Use HYPEAUDITOR to checkout you just want followers, but it potential in"uencers. If you’re can be expensive. Micro-in"u- suspicious of whether thier followers are real, run them through Hype encers are often free (In"uenc- Auditor. They give you pretty detailed ers under 100k followers). insights into someones page. REACH OUT

WHAT TO DO ONCE YOU LAND AN INFLUENCER?

Most in"uencers have multiple jobs and work long hours, the in"uencer part is usually a side hustle. When you make a connection and they agree to work with you, be VERY concise about what you want from them and what they will get from you. Don’t just send them your product or explain your service and expec tthem to do something amazing. Give them a step by step plan. 3 steps at most. A guide could go something like this: EXAMPLE WHAT I NEED FROM YOU 1. When you get my product please take 6 pictures with it from all angles. You can upload these pictures to this url or DM them to me. 2. Please post to your following about our arrangement, I can provide you with a template to post or you can create your own. If you create your own please include these 4 things: X, X, X & X.

WHAT YOU’LL GET FROM ME 1.When I get the photos back from you, I will be featuring you in the X collection on my website at this URL www.x123.com. 2. I will create a post mentioning you to my followers as well as post and tag your pictures from the next x days. GIVE IT AWAY NOW

ONE OF THE MOST EFFECTIVE WAYS TO YOUR PRODUCT OR SERVICE GETS OUT THERE IS TO GIVE IT AWAY

GIVEAWAYS: One of the most e#ective ways to grow your instagram page is through giveaways. Ask your community to tag a friend or two and share the post to be entered to win. This is also a great promotion to do with an in&uencer if you can swing it. Both parties bene!t. There’s even a hashtag dedicated to this process. #Giveaway

7 GIVE IT AWAY NOW

WHAT CAN YOU GIVE AWAY?

Giveaways are powerful, there’s data to prove it. But it’s

not always easy to !nd things to giveaway. Products

you can promote for brands are always great choices.

But what happens when those aren’t available?

WHAT ARE YOU GOOD AT?

- You can giveaway art if you’re an artist. Paint something unique to your style and give it away on your page. You can even include your audience and really drive engagement by asking them what you should paint.

- You can write a guide or an ebook like this one and give it away. It de!nitely should be shorter than this one but along the same lines of teaching someone what you know.

- You can give away a service. If you are a write, giveaway a writing job. If you’re a social meda marker you can give away a free “social audit” and o#er your services to the winner. GIVE IT AWAY NOW

HERE’S HOW YOU DO IT

Reach out to a company selling a product you like and commend them on it, explain why you like that product and how you would like to be a brand ambassador and share it with your followers. While you’re discussing the details make sure you get the “ok” to do a giveaway with the product they’re giving you. Sometimes they’ll give you a second product to giveaway and you can keep your’s.

Then when you do your giveaway, you make the terms very speci!c. “In order to be considered for the giveaway, you must follow [enter your account] & [enter company that gave you the product] and tag two friends on this post and share it. This will increase your followers, the company’s followers and your followers will be pumped about you.

THE OLD TAG 2 & SHARE ROUTINE

SENDS YOU PRODUCT THE COMPANY YOU

GIVE AWAY TAG 2 & SHARE NEW NEW FOLLOWER FOLLOWER Y O U R

FOLLOWING For more information orquestionsaboutbranding, marketing orsocial media management, meat contact HOPE YOU FOUND THIS HELPFUL! Available at FOR

FULL INSTAGRAM PLAYBOOK MORE https://igplaybook.reframe.social/

TIPS Thanks for reading!

AND Cheers! Aaron

STRATEGIES [email protected].

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AARON COUGLE