INSTAGRAM PLAYBOOK Strategies To Boost Your Following, Make Awesome Content & Transform Your Instagram !"#$%& !!"#$% TABLE OF CONTENTS 1. Connect your Facebook Link your facebook to grow your audience. 2. Hashtags: Get in front Put your posts in front of like-minded thinkers 3. Color pro!le Edit your photos to make an attractive pro!le 4. The DAILY grind Posting is a job if you want it to work. 5. Make them feel special Your followers want to feel like you care. 6. Reach out Leverage in"uencers that could champion your products or services 7. Give it away Weekly or monthly giveaways go a long way CONNECT FACEBOOK CONNECT TO YOUR BUSINESS ON INSTAGRAM 1. Click on EDIT PROFILE on your instagram account. 2. Find “Try Instagram Business Tools” 3. You will see a screen that looks like this: 4. NEXT choose a facebook page or create a new one. 5. Now that you’re connected you can access analytics and promotions. Bene!ts of Business Instagram SIDE NOTE: To learn to setup a Facebook Business 1. Action Button CONTACT • BOOK NOW • DIRECTIONS • EMAIL • SHOP Page view my blog: “How 2. Promotions to get started with PAID ADS • BOOSTED POSTS Facebook Business” 3. Analytics FOLLOWER DEMOGRAPHICS 1 CONNECT FACEBOOK TAKE ADVANTAGE OF INSIGHTS Whether you’re a business, agency or in"uencer, the INSIGHTS tab on Instagram is very useful. Goal-setting is something you should always have your eye on, SET GOALS, ACHIEVE, REPEAT. The INSIGHTS page gives you data on website visits, total actions taken, page views and much more... This data can help you !gure out when to post for optimal engagement. KNOW YOUR DEMOGRAPHICS From post styles to ad targeting, knowing who your fans are is a huge bene!t. Regions of the country will appeal to di#erent types of posts and that’s data you can test in your ads. Age and gender can help determine your choices for products to sell or courses to release. Keep an eye on your INSIGHTS page. HASHTAGS: GET IN FRONT HASHTAG YOUR HEART OUT Instagram o#ers the use of 30 hashtags in each post. Hashtags allow you to show up on the feed of other users that you aren’t connected with, pretty cool stu#! This provides you with the means to get in front of users you otherwise couldn’t. The downside to hashtags is that EVERYONE is using them so they tend to get a little crowded. Because of this, Instagram bans certain hashtags and it can hurt your visibility on the platform if you use these banned hashtags. If that’s the case, how do you know which ones are banned and which ones aren’t? Here are a couple tools I use to help: I personally use “Hashtag Expert” In the App store. It costs $1.99 or something but it saves a ton of time. There are plenty of FREE options on there as well. HINT: Add you hashtags as a comment of your post after you post it, be quick though, every second counts! 2 HASHTAGS: GET IN FRONT USING INSTAGRAM’S 30 HASHTAG ALLOWANCE POST YOUR HASHTAGS IN A COMMENT AFTER 5 PERIODS ".# . THIS WILL HIDE THE PARAGRAPH OF UGLY TAGS FROM USERS . #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag USING LESS POPULAR HASHTAGS One Trick to getting better results on your posts is to use hashtags with 50k-100k followers rather than hashtags with millions of followers. This is because when you tag your photo using a hashtag, Instagram adds it to the list of pictures that have that hashtag in a chronological order. This is nice because it gets in front of numerous people but can get easily lost down the line on popular hashtags. FOLLOW TRENDING HASHTAGS Following tranding hashtags in the media or on social media, can help you gain extra attention. These hashtags, such as #motivationmonday or #nationalpancakeday tend to have more “lurkers” or users that just scroll through the hastags posts. CREATE HASHTAG FOR YOUR BRAND "BUSINESS OR PERSONAL# Creating a hashtag for your business brand or personal brand, and using it on each post will help you in multiple ways. First it will give you a marketing tool to use in campaigns or print. Second, it will allow you to direct users to your content in another way. HASHTAGS: GET IN FRONT USE HASHTAGS TO FIND FOLLOWERS Looking for established instagram accounts to help promote your personal brand or prod- uct? Searching hashtags can help you !nd accounts that are heavily active which will allow you to add some followers that are obviously active on that topic. And here’s how: 1 Search for a topic related to what you post about. Select 2 the TAGS tab at the top Find a post with over 500 likes. Follow the accounts that like it, if they look legit. COLOR PROFILE PULL THE WHOLE LOOK TOGETHER WITH SOME COLOR MATCHING It’s important to have a cool selection of pictures on your instagram, obviously. But what a lot of instagram users and marketers alike don’t take advantage of is keeping a uniform “temperature” to all of your pictures. Doing so could mean the di#erence between a professional looking feed and a random collection of pictures. BEFORE AFTER SIDE NOTE: Using the same !lter every time is a great way to uniform your photos given the lighting is similar. There are awesome apps that can handle the job as well! 3 COLOR PROFILE USE SNAPSEED TO EDIT IMAGES PULL THE WHOLE LOOK TOGETHER WITH SOME COLOR One of the easiest ways to give your instagram a consistent OUR TOP PICK look is to match the temperature of each picture with an SNAPSEED app that stores your edits. At Reframe Social we use FREE APP Snapseed, a free app on the iOS and Android platforms. As long as you images are taken in relatively the type of location and lighting, matching temperature is as easy as the click of a button! Here’s how it works: STEP 1 STEP 2 STEP 3 STEP 4 IMPORT IMAGE EDIT IMAGE IMPORT 2ND IMAGE USE “LAST EDITS” COLOR PROFILE USE PLANN TO...PLAN PLAN IT ALL OUT - SEE IT ALL PUT TOGETHER BEFORE YOU POST Plann is one of the most useful apps in our ensemble. We use Plann for all of our clients so, naturally, we pay for the premium features, but you don’t have to! Plann comes with a FREE version for one account only, and it’s OUR TOP PICK amazing. Allowing you to plan out the type of posts, the PLANN description of each post, your hashtags (paid feature) and best of FREE FOR SINGLE ACCOUNT all it allows you to see the layout of your posts outside of instagram, so you can see if they match in theme and color. Here’s how it works: STEP 1 STEP 2 STEP 3 STEP 4 IMPORT IMAGE VIEW LAYOUT EDIT IMAGE OR TEXT POST TO INSTAGRAM THE DAILY GRIND Creating a following, great content and POST DAILY: we often stress about when the right time to post is each day. It’s much more important to stay consistent about posting each day, regardless of timing. SIDE NOTE: Using the same !lter every time is a quick way to uniform your photos. There are awesome apps that can handle the job as well! Buuuuttt....If you want to stress about posting times, generally 9am, 11am, 6pm & 9pm are optimal times although it usually varies based on your audience. 4 THE DAILY GRIND THE CONCEPT OF PILLAR CONTENT Creating content daily can be tedious and time consuming. There are tricks that can make the process a bit easier. One of those tricks has been used by many top marketers, pillar content. This is the concept of shooting one video, writing one article or featuring one bit of information that you can then break down into smaller pieces of content and spread across multiple platforms. 5$MINUTES OF VIDEO ON YOUR PHONE COULD BECOME 3 DAYS OF CONTENT 2 2 IMAGE IMAGE 1 POSTS QUOTES IGTV VIDEO 2 BLOG ARTICLES 4 VIDEO CLIPS MAKE YOUR CONTENT WORK FOR YOU. THE DAILY GRIND VIDEO CONTENT The king of all content is video. When someone is scrolling through endless static pictures of food or the latest inspirational quote, a video of almost any sort will catch their eye. So IG TV what should you make videos about? IG TV is facebook’s headshot • Activities you’re able to explain well. to steal market share from • Skills you can teach someone. YouTube, and it’s working. • People you !nd inspirational. Create video content on your • Places you love to visit. phone, edit the content and get it on IGTV. • Cool projects you’re working on. The key to getting the most • Almost anything you can think of... from IGTV is the same as your posts: Consistency '(")*' IGTV unlike almost every other platform, displays your video in portrait. If you’re making Youtube videos consistently then you’re probably shooting in landscape. How and what to do about this. 1 Shoot seperate videos in portrait mode for IGTV 2 Create an Image that tells viewers to rotate thier phone, and add it to the beginning of your landscape videos. THE DAILY GRIND USING IMAGES BEST APPS FOR CONTENT Images are a great way to get the most FREE STOCK PHOTOS UNSPLASH from your pillar content.