Comparative Analysis of the Website Performance of Industry Integrated
rism & ou H Ashish and Shelley, J Tourism Hospit 2013, 2:3 f T o s o l p DOI: 10.4172/2167-0269.1000117 a i t n a r l i u t y o J Journal of Tourism & Hospitality ISSN: 2167-0269 Research Article OpenOpen Access Access Comparative Analysis of the Website Performance of Industry Integrated HMIs, Central Government IHMs and State Government IHMs in India Dahiya Ashish1* and Duggal Shelley2 1Associate Professor in Institute of Hotel & Tourism Management, M.D University – Rohtak, Haryana, India 2Department of English & Foreign Languages, M.D University, Rohtak, Haryana, India Abstract The boom in the hospitality industry in India, in the past decade, has made hospitality education as a coveted career. There has been a spur in the hotel management colleges in the country. Some renowned names, albeit, attract most of the aspirant crowd still the competition is optimum with numerous hotel management institutes mushrooming. No stone is left unturned by the institutes to attract the prospective students. Every possible effort is made to improve the virtual face online by the institutes as websites projects each aspect of the institute to its prospective students and other stakeholders. The present research study intends to conduct the comparative analysis of the performance of Industry Integrated Hotel Management Institutes (HMIs), Central Government Institutes of Hotel Management (IHMs) and State Government IHMs in India. The modified balanced scorecard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendly, website attractiveness and academic effectiveness. A set of 80 critical success factors representing these four perspectives is then used to examine the websites.
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