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MAGAZINE www.ccof.org Winter 2011 SharingSharingCertifiedCertified YourYour StoryStoryOrganicOrganic

ININ THISTHIS ISSUEISSUE MyCCOF:MyCCOF: NewNew OnlineOnline CertificationCertification ToolPortal $4.95 AccessingAccessing SpecialtySpecialty OrganicOrganic MarketsMarkets NOSBNOSB UpdatesUpdates && InternationalInternational NewsNews

ISSN 1940-8870 ® ®® BioFlora biological solutions take crop yields to the next BioFlorBioFloraa nurturesnurtures level—naturally. Synthetic fertilizers alone can’t thethe partnershippartnership create the microbially diverse soils needed to maximize yields and MAGAZINE achieve the highest profits. betweenbetween cropscrops Maximum crop yields always come from fertile, bio-active, carbon-rich soils. CCOF Inc. Board of Directors andand soil.soil. The world’s best soil fertility Will Daniels, Chair, Earthbound Farm Contents First Words 4 programs start with BioFlora® Neal MacDougall, Treasurer, Cal Poly San Luis Obispo In the News 5 biological solutions, which are Malcolm Ricci, Vice Chair, Bolthouse Farms StephanieCertified Alexandre, Secretary, Alexandre Ecodairy Member News Organic 8 scientifically formulated to create Grant Brian, Heirloom Organic Gardens At Work 12 microbially diverse soils, increase Allen Harthorn, Harpos Organics Advocacy 15 soil humus, and add carbon-rich Steve Koretoff, Purity Organics Certification News 18 ® organic acids. BioFlora products Phil LaRocca, LaRocca Vineyards Exporting Organic 21 create bio-active soils that Cindy Lashbrook, Riverdance Farms How to Sell to Retail 22 stimulate microbe proliferation — Paul Underhill, Terra Firma Farm Sharing Your Story 26 converting soil organic matter into CCOF Certification Services, LLC Management Selling at Farmers’ Markets 30 plant-available forms and storing Committee Website Reviews 34 nutrients and moisture for plant Brenda Book, WSDA Organic Program Member Listings 36 use. Highest yields come from this Tom Chapman, Numi Tea Classified Ads 41 symbiotic relationship between Karen Klonsky, Ph.D., UC Davis Department of Agriculture & Events Calendar 42 soils and plants. Resource Economics Peggy Miars, Executive Director, OMRI The reciprocal arrangement Feature Article Writer: CCOF Foundation Trustees Elizabeth Barba, CCOF Marketing Assistant, between crops and soil results Cathy Holden, Chair, Holden Research & Marketing graduated from the University of California Santa Cruz with a B.A. in Environmental Studies in increased crop production, Shawn Harrison, Vice Chair, Soil Born Farm/Urban in June 2010. She is excited to share her love of improved synthetic fertilizer Agriculture Project artichokes and organic home food preservation conversion, and long-range Cindy Lashbrook, Secretary, Riverdance Farms with the organic community. soil fertility. Jim Zeek, Treasurer, JZ Goodness Orchards Monte Black, Ancient Lake Gardens Cover image is property of Organic Valley, reprinted with permission. ® Contact BioFlora and create Allen Harthorn, Harpos Organics Certified Organic is published quarterly by CCOF and serves the perfect partnership today. Cheetah Tchudi, Turkey Tail Farm CCOF’s diverse membership base and others in the organic community including consumers and affiliated businesses. Letters to E-mail: [email protected] Magazine Production: the publisher should be sent to [email protected]. CCOF reserves Toll-Free: 1-888-bioflora Editor-in-Chief: Will Daniels the right to edit or omit submissions and letters received. Web: www.bioflora.com Publisher: CCOF, Inc. Magazine Ad Disclaimer: CCOF appreciates the gracious support Robin Boyle, [email protected] of advertisers who make this publication possible. However, paid Production Managers: Laura McKissack advertisements featured in this magazine have been provided by the and Elizabeth Barba advertising company and do not necessarily reflect a certification Writers: Adria Arko, Elizabeth Barba, Jake Lewin, Laura status of the company or products advertised. CCOF does not McKissack, Mark Mulcahy, Claudia Reid, James Reid and endorse or guarantee the quality or approved status of any materials, John Taylor products, or services. Please direct questions regarding authenticity of advertised products and services to the advertiser. CCOF reserves the right to refuse advertisements deemed inappropriate.

Eric Fraser (Group Leader), and Kurt West (Art Director). New Leaf Paper has provided us with an ecologically sane Advertising Sales: Eric Fraser, Teamworkx llc, and cost-effective magazine. This edition of Certified Organic is printed on New Leaf Sakura Silk 71# text, which is made (707) 921-6152, [email protected]. from 100% de-inked recycled fiber, processed chlorine free, and designated Ancient Forest Friendly. Learn more at www. 16121 W. Eddie Albert Way ISSN 1940-8870 © CCOF 2011 newleafpaper.com. Goodyear, Arizona 85338 CCOF Certified OrganicMagazine —Winter 2011 3

14902 04.23.09 Global Organics Final 2009 CCOF Certified Organic Mag 1 Dave/Brian Cyan Magenta Yellow Black Printed Printed Color Color First Words In the News

his edition of Certified Organic arrives Our feature article follows inventive Consider this edition of Certified Organic GMO Sugar Beet Seed Plants of organic agriculture. Witnesses and Link Between ADHD and Tas we wait out the cold, wet winter CCOF members who have succeeded your Marketing 101 education and our in Debate Senators, including Senator Patrick Pesticide Exposure Discovered with hope for the new year and new as storytellers by using creative and Annual Convention to be your senior Leahy (VT), the original sponsor of growing season. We prepare for spring’s modern methods for relaying the stories level course. This year’s event, entitled In November, Jeffrey White, U.S. the OFPA, celebrated the legislation A study composed of 300 Mexican- green shoots and make resolutions to be behind their products. From a mom and Growing the Organic Market, will District Court Judge of San Francisco, and growth in the organic industry American children of the Salinas Valley, more sustainable and proactive this year. pop shop turned nation-wide brand and take place February 18-20 in sunny ordered the removal of all genetically and discussed the challenges faced an agricultural region of California, With this season comes new products, preserving community, to a farmer-owner Ventura, California and will cover many modified sugar beet plants from the by organic farmers, including the alerted researchers to the connection crops, and ideas that will continue to cooperative using social media to connect of these themes in more depth. The ground in Arizona and Oregon. The cost of certification and the danger of between Attention Deficit Hyperactivity grow the organic market. customers with local farmers, engaging three-day event will include our Annual lawsuit, filed by environmental groups, contamination by genetically modified Disorder (ADHD) and pesticide expo- storytelling comes in many different forms Meeting, hands-on workshops and panel To assist members in growing this market, challenged the USDA’s Animal and crops. Kathleen Merrigan, Deputy sure. During the study, children, ranging these days. In order to continue growing presentations by industry veterans, and CCOF is proud to announce the release Plant Health Inspection Service’s Secretary of Agriculture, acted as a in age from three to five years, and their the organic market we must all tell our our ever-popular farm tours. Plus, hear of a new online certification management mothers, were tested for the presence stories and tell them well. See page 26 for from keynote speaker, Rayne Pegg, chief witness and addressed concerns portal, MyCCOF. This new tool and time- of pesticides several times a day. A inspiration and advice on getting started. Administrator of the USDA Agricultural about the integration of organics saving resource is unique to CCOF and small percentage of children revealed Marketing Service (AMS). See page 14 for throughout USDA agencies. Other free to clients. Read all about it on page CCOF continues communication with a correlation between the condition more details. witnesses urged for continued funding 18 and begin your year more organized the National Organic Standards Board for organic and legislation to help and pesticide use. While critics argue than ever! (NOSB) and encourages you to do the So to all CCOF growers, producers, protect organic farmers from GMO that the spike of ADHD occurrence in same by providing input on the petitions handlers and organic supporters, Happy In addition to new organic tools and contamination. We hope that this children is due to over-diagnosis, the slated for the April meeting. Along with New Year! May this year bring growth, products, new ways to communicate are hearing will promote more interaction study has raised concern regarding the contributing to national policy, CCOF has innovation, and new marketing opportu- springing up all around us. Every day, and discussion between legislators and parallels of agriculture and attention been the host recently for international nities to your organic business. people consider making organic pur- deficit disorders. No concrete cause visitors as part of ongoing discussions organic producers. chases based on something they heard, Sincerely, (APHIS) decision to issue permits to and effect has been established at this on certification equivalency. See our read, or saw. As industry leaders, we have seed companies to plant sugar beet time; however, more controlled studies Advocacy section, page 15, for more a responsibility to make sure consumers stecklings. The plants, which are grown TIME Magazine Counts the will continue in non-agricultural areas. information. are getting the full story on organic. Will Daniels to produce the GMO sugar beet seed, Benefits of Organic Chairman of the Board, CCOF, Inc. have raised concerns about potential A recent TIME Magazine article, “The New Grant for Farmers’ Market environmental harm. APHIS allowed Real Cost of Organic Food,” from Promotion the permits despite an August 2010 September 2010, explains the various ruling by White that had put the future reasons why organic food is a necessity In an effort to expand consumer access planting of GMO sugar beets on hold. for the health of both the environment to local food and provide income The new order calls for all plants and society. With obesity rates in the opportunities for local agricultural pro- producing seeds for the 2012 season to United States now at 27%, TIME ex- ducers, the USDA approved grants for be destroyed. Almost 95% of all sugar plains that our society eats far too much a Farmers’ Market Promotion Program beet crops have been modified to resist processed meat and produce, which (FMPP). Approximately $4.1 million has the weed killer glyphosate, commonly are filled with antibiotics, pesticides been made available through 77 grants known as Roundup. The modified crop and hormones. Both the meat industry in 34 states to increase locally grown currently provides half of the nation’s and commercial fresh fruits and vegetables for low- sugar supply. Monsanto,creator of agriculture were income populations, many of which Roundup, appealed the decision in criticized. The fall within “food deserts,” mostly urban December and the judge’s order is article draws a areas where there are few or no grocery currently on hold by the U.S. Court of contrast between stores or sources of fresh produce. Appeals. agriculture’s most The USDA, with the FMPP, has polluting and targeted these food deserts as a priority Celebrating 20 Years of inhumane opera- to supply affordable and nutritious Organic tions, and organic fruits and vegetables to consumers. The and local farming funds for this initiative are provided by The Senate Agriculture Committee efforts. It suggests the Supplemental Nutrition Assistance held a hearing entitled “The National that local organic farming will lower Program (SNAP); the Women, Infants Organic Law at 20: Sowing Seeds for a organic produce prices by creating and Children (WIC) Program; and the Bright Future” on September 15, 2010, economies of scale in moving the food Farmers’ Market Nutrition Program. to celebrate the 20-year anniversary to market, and will lead America’s diet of the Organic Foods Production Act in a healthier direction by providing (OFPA). The hearing served not only safer, fresher food to consumers. as a celebration but also as a forum for discussing the current challenges Continued on page 6 4 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 5 In the News Continued from page 5

Oregon State University questions for aspiring farmers. OSU 2010. Stossel claimed that “chemicals Announces Organic Blueberry hopes to take on such needed research. are beneficial and organic consumers Grants This research will address pest manage- are just scared of pesticides,” and are ment, harvesting, storage, and process- therefore “suckers.” He assured that The USDA will be awarding two grants ing strategies associated with organic residues on conventional and cheaper to Oregon State University to support farming. The online course will address crops are miniscule and below harmful the production of organic blueberries topics of labor, income, finances, and levels, thus proving that organic in order to help small-scale and local liability. 150 farms have completed consumers are simply paying a higher farmers. One grant will fund research the training so far. Garry Stephenson, price for a “microscopic” difference. for four years in coordinator of the small farms program, The Organic Trade Association (OTA) Oregon and North claims that the next ten years will see responded to Stossel’s claims as a Carolina to cultivate the largest transition of farmland in misinterpretation, one the entertainer cost-effective, history, calling for many more farmers had made many times before. OTA high-yielding, to join the agricultural community. The also released a response supporting the and nutritious OSU grant program plans to fill that efforts and ideologies behind organic organic blueberries. need. agriculture, noting the link between According to the OSU Extension pesticides and birth defects, the onset Service, Oregon farmers alone sold over OTA Contests Fox News Claims of autism, neurodevelopment issues $24 million of blueberries in 2009. The in newborns and young children, and second USDA grant will fund the design that Organic Consumers are the contraction of cancer. According of an internet course to help aspiring “Suckers” to the OTA, conventional agricultural organic farmers get started. According John Stossel of Fox Business Network practices rank as the third most signifi- to Bernadine Strik, OSU researcher, challenged the environmental and cant risk of cancer in a country where organic berry production has increased health benefits of organic products and almost half (41%) of the population will immensely in recent years; however, food in a segment on November 18, be diagnosed with some form of cancer little research has been done to answer in their lives.

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6 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 7 Member News

Baby Carrots: “Eat ‘Em Like products.” The new website also intro- Riesling, Cabernet Sauvignon, Junk Food” duces downloadable coupons and a and Pinot Noir grapes, BARRA of blog about life on the Lundberg Family Mendocino has expanded to produce Bakersfield, California-based company Farm, written by family members and an additional six vari- Bolthouse Farms, Inc. has launched employees. The new blog will detail the etals including Petite the first-ever marketing and advertising efforts and practices used to minimize Sirah, Sangiovese, campaign for baby carrots, using the the environmental impacts of the farm. Merlot, Pinot Blanc, slogan “Eat ‘Em Like Junk Food.” The Visit www.lundberg.com to browse. Muscat Canelli, campaign is working to challenge the and Zinfandel. The dominance that junk food companies Tcho Chocolate Featured in vineyard, which Barra started as a New York Times high school junior in 1945, is now Tcho Ventures, Inc., producer of high- over 175 acres. As he continued to end chocolate, was featured in a New grow organically, Barra saw many of Sustainable Controls York Times article in early November his neighbors transition to the same 2010. Based out of San Francisco’s Pier practice. As more neighboring farms 17, Tcho has emerged as an up-and- switch to organic growing methods, he coming chocolate brand with products enjoys watching wildlife return to his already sold ranch. Barra, now 84 years old, still Brandt Crop Protection have over the idea of snacking. The at Whole runs the show, overseeing all aspects baby carrots are sold in new packaging, Foods, of harvest and the winery, including with television advertising spots that Macy’s, pouring at CCOF’s 2010 Organic Beer satirically mimic junk food advertise- Garden of & Wine Tasting! Brandt Specialty Formulations provides Manni-Plex® ments. The campaign includes outdoor Eden, and micronutrients and specialized nutritionals, adjuvants, billboards, social media, and custom- Starbucks. ized vending machines to be placed UNFI Purchases Renewable pesticides, fungicides and nematicides. This division With a differ- Energy for New Texas next to junk food vending machines ent approach is also at the forefront of environmentally friendly in schools. The new campaign even to chocolate Distribution Center technologies to enhance the sustainability of global includes an iPod Touch and iPhone labels, Tcho The nation’s largest distributor of agriculture. video game that is powered by the chocolates are categorized by their organic and natural foods, United crunching of real baby carrots. The dominant flavors: earth, nut, citrus, Natural Foods Inc. (UNFI), is buying Specialty Formulations lives up to its name by campaign launched in September 2010 fruit, floral, and of course, chocolate. 6,200 MWh (megawatt hours) of continually developing and seeking out new and with test markets in Cincinnati, Ohio The article comments on the challenges renewable energy and electricity for the and Syracuse, New York. They have technologically advanced products that provide of entering the chocolate market and company’s Lancaster, Texas facility. An plans to increase their markets later this growers around the world with products that making a name among revered chefs. It estimated 4,500 metric tons of carbon year. improve results. also highlights the new approach that emissions will be reduced through the Tcho brings to chocolate production; use of this renewable energy, equivalent Lundberg Launches New the company uses new technologies to nearly 10,400 barrels of oil. UNFI Efficacy and Safety . . . including computers, solar-powered Website received Green-e Energy certification Brandt Sustainable Controls monitoring cameras, and laboratories for the purchased renewable energy The nation’s leading brand of organic to create the best possible product. and hopes to receive LEED (Leadership n Saf-T-Side® insecticide and miticide rice and rice products, Lundberg Family Tcho, which is conscious of agricultural in Energy and Environmental Design) n Ecotec® broad spectrum insect and mite control Farms, has sustainability and treatment of workers, certification for the structure to ensure launched is quickly becoming recognized by environmental and client protection. n Sporatec® broad spectrum agricultural fungicide a new major pastry chefs for its delicious UNFI is a contributing member to the n Matratec® non-selective herbicide website to artisanal products, created in the EPA’s Green Power Partnership and pro- connect United States. duces over two million kilowatt hours Call or e-mail for our new brochures! with their of sustainable energy through its solar customers. BARRA Celebrates 65th Organic and green energy facilities in California, The new site has consumer-friendly Washington, and Connecticut. Brandt Consolidated, Inc. features that allow visitors to rate Winegrape Harvest 2935 South Koke Mill Road and comment on dozens of original Charlie Barra, founder of BARRA of Springfield, Illinois 62711 USA Lundberg recipes. Grant Lundberg, Mendocino, celebrated his 65th organic [email protected] CEO of Lundberg Family Farms, said: grape harvest this fall. As one of the www.brandtconsolidated.com “We wanted to start a dialogue with first growers on the North Coast of Continued on page 11 800 300 6559 and among the people who enjoy our California to grow organic Chardonnay, Ecotec, Sporatec, Matratec and Saf-T-Side are registered 8 CCOF Certified Organic Magazine—Winter 2011 trademarks of Brandt Consolidated, Inc., Springfield, Illinois. Member News Continued from page 9 NATURAL II® NOP compliant Technology for Organic Operations California Food Banks Now produce. In this program, growers are the college cafeteria. This partnership Offer Fresh Produce reimbursed by CAFB for the cost of will complement DeLoach’s efforts harvesting, and IFCO lends growers in sustainable farming and gardening IFCO Systems, an operator of Reusable the RPCs, which allow these donations while allowing them to help educate Plastic Containers (RPCs) and a sup- to be financially feasible, therefore a new porting member of CCOF, is working providing more people with healthy, generation with the California Association of Food fresh produce. of organic Banks (CAFB) to launch a pilot program advocates. to increase access and affordability of DeLoach Vineyards and Local Jean-Charles fresh produce to low-income families. Boisset, The Farm to Family program was College Build Organic Garden proprietor of Boisset Family Estates, launched with Ocean Mist Farms and DeLoach Vineyards has announced said of the partnership: “As stewards Organic seed processing Pacific International Marketing earlier of the land, our responsibility lies not Seed Services for Conventional services certiﬁed by: a collaboration with Kingsborough and Organic Production this year. IFCO is providing subsidies Community College in Brooklyn, only in fostering best practices within of their RPCs to growers so they can • Seed Coatings & Treatments New York to build the Kingsborough our own methods, but also in sharing • Cleaning, Milling, Sizing, Density Grading provide local food banks with their Urban Farm. The “Build a Garden in the breadth of our knowledge with our Seed coatings and • Disease Disinfection treatments approved by: produce. In the past, a problem food Brooklyn” project will be integrated communities. We’re happy to partici- • Priming Services banks had faced was finding a way into the school’s curriculum to provide pate in the Kingsborough Urban Farm • Seed Germination Tests for growers to harvest and transport students the opportunity to grow and as it helps educate young people about donated produce in a way that was harvest fresh, organic produce in an what we have so passionately believed P.O. Box 5 still affordable to growers; as a result, urban center. Produce grown on the in for years at DeLoach Vineyards.” many individuals who depended on Soledad, CA 93960 farm will be used by the culinary arts food banks were not able to get fresh program, the student-catering firm, and www.agricoat.com

The NaTural GardeNiNG CompaNy Berglund Natural Foods Organic & Specialty Grains Certified Organic Seeds & Plants An employee-owned company Prompt personal attention Over 350 organic to your growing needs. Sherri Berglund 2578 County Road 1 products to meet your President Willows, CA 95988 customers’ demands Free Catalog 530 934-5295 www.naturalgardening.com 530 934-5297 CCOF FOUNDATION Ensure repeat business 707-766-9303 • PO Box 750776, Petaluma • CA 94975 [email protected] Supporting organic farming, eating, and living with unique varieties and innovative products. The CCOF Foundation is a 501(c)(3) non-pro t educational organization created to complement the work of the CCOF family. We accept tax-deductible donations to further our vision and mission. Please Selected for: The Very Best California Organic Prunes help us help others to recognize the value of growing, eating and lQuality living organically. Visit our new website and Go Organic! lTaste VISION lAppearance The vision of the Foundation is: “Grow, Eat, Live Organic.” l Performance Order your FREE MISSION 2011 Catalog The mission of the Foundation is to facilitate the transition, lProud member of the Safe Seed Initiative for farmers, consumers and communities, to organic. lOMRI-approved pest and disease controls Send your tax-deductible donation to: Order online PO Box 212, Camino, CA 95709-0212 at Johnnyseeds.com or donate online at: www.ccof-foundation.org or call 1-877- 564-6697 taylorbrothersfarms.com Winslow, Maine U.S.A. CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 10 v4TBF_CCOF_08.18.08.indd 1 8/14/08 4:17:48 PM11 At Work

CCOF 5th Annual Organic Beer WSDA Organic Food Program, process, her farmers’ market table Meet & Wine Tasting: Another International Organic Accreditation presentation, and the family history of Success for Organic! Service, and the Washington State the farm. Department of Agriculture, who our new CCOF thanks our certified breweries discussed how their organizations are and wineries for their participation in helping maintain the integrity of the the 5th Annual CCOF Organic Beer & organic label. Biergiel moderated a family Wine Tasting, held October 29, 2010, session titled “Retail Differentiation at the San Francisco Ferry Building. through Organic Activism,” which An enthusiastic crowd attended and looked at voluntary retail certification, ® enjoyed learning about organic brewing sourcing local organic products, Seduce and winemaking while tasting some and using social media to motivate Spinosad insecticidal wonderful beverages. The event shoppers. allowed CCOF members to gain direct bait for cutworms access to consumers, all while raising and earwigs funds for CCOF’s education and advocacy programs. Registration for th ™ our 6 Annual Organic Beer & Wine Cueva Tasting will begin in February 2011; Kathleen Elliot’s farmers’ market Low metal load copper stay tuned for notices from CCOF. presentation. The afternoon was spent at J.E. Perry soap fungicide Farms in Fremont, where staff enjoyed All Things Organic/Natural ® Products Expo East a visit to the family-friendly pumpkin patch, toured the farm via tractor, and DES-X In October, several CCOF staff attended learned about how father and son Insecticidal soap All Things Organic/Natural Products team, Joe and Doug Perry, are using Expo East, in Boston, Massachusetts. the farm to educate future generations ® This event is dedicated to growing the about organic food production. The day Sluggo organic industry and bringing buyers Jody Biergiel speaks with Melissa Bailey, wrapped up with a visit to the Olivina Snail and slug control and sellers together. CCOF exhibited Director of the Standards Division, National Mill, where Hillcrest Ranch olives are and promoted our members and the Organic Program. processed. Here the staff learned about value of organic certification. Attendees how the olive mill processes organic were interested in hearing about Sunol Valley Farms Field Trip and conventional olives in the same the certification process and finding facility. Solutions for organic suppliers. Many key players CCOF Grower and Livestock from the organic community attended Certification staff visited several farms responsible pest and exhibited, including the National in Sunol Valley, California this October. management. Organic Program (NOP). “The NOP Their first stop included three farms in had several staff members at their booth the Sunol Ag Park: Baia Nicchia Farm in the exhibit hall available to meet and Nursey and Iu-Mien Village Farms with organic producers, consumers, (both CCOF certified), and Terra Bella and certifiers,” says Jody Biergiel, CCOF Farm. The Sunol Ag Park integrates Director of Handler Certification. “It sustainable agriculture, natural resource appears the Age of Enforcement will stewardship, and public education. also be the age of transparency and Most of the farms at the park grow accessible government.” for local farmers’ markets and CSA (Community Supported Agriculture) In addition to exhibiting, CCOF staff programs. Next, CCOF staff headed members contributed to the education over to Hillcrest Ranch, where they program. Jake Lewin, CCOF Chief grow and press Picholine and Mission Certification Officer, was a speaker CCOF staff proudly display their squash! olives into extra virgin olive oils and in the “Organic Integrity - A Global handcrafted soaps. Kathleen Elliot, Overall, the growers and processors Look at the Public-Private Partnership” owner of Hillcrest Ranch, guided CCOF were enthusiastic and impressive in session. This session also included staff through the storage and production their commitment to organic. A broad www.certisusa.com • www.neudorff.de representatives from Soil Association, Continued on page 14 For Sluggo, contact Certis USA in the eastern U.S. and Crop Production Services in the western states. For Cueva, DES-X and Seduce, contact Certis USA. 12 CCOF Certified Organic Magazine—Winter 2011

Neudorff ad final.indd 1 10/22/10 9:32:49 AM At Work Continued from page 12 Advocacy range of backgrounds were represented and the CCOF Prepares for April 2011 $5,000 or more on organic) will still be AB 856 provides additional levels experience was very educational for CCOF staff as NOSB Meeting required to submit a detailed map with of authority for CDFA to inspect and Growing The their registration form, they will NOT enforce labeling and ingredient provi- it highlighted the families, history, and sustainability The Spring 2011 National Organic behind their organic food source. be required to submit other informa- sions of the California Fertilizer law and Organic Market Standards Board (NOSB) meeting will tion, such as a list of all substances has specific language about how input be held in Seattle, Washington on April applied to the crop, soil, or irrigation materials approved for organic use may Western Organic Dairy Producers Fall 26-29, 2011. CCOF staff and members water. That information is already con- be regulated and monitored. The AB Conference CCOF Annual have been preparing for this very tained in the operator’s Organic System 856 Implementation Subcommittee was important meeting for months, and we Plan (OSP) which can be attached to appointed by the Secretary of Food and In October 2010, CCOF attended the annual encourage all of you to get involved the registration application. Agriculture to make recommendations Western Organic Dairy Producers fall conference in Convention in the development of the standards to the California Fertilizer Inspection Modesto, California. Devon Pattillo, CCOF Livestock During our work with the SOP on that affect U.S. organic production. Advisory Board (CFIAB) that is charged Certification Specialist, participated in a panel discus- streamlining the registration process, Registration by Mail Both the NOSB and the National with advising the secretary and CDFA sion about the new pasture requirements for organic it was determined that they had been Organic Program (NOP) website have staff on how to implement these new producers, and shared examples of records that meet (Please photocopy for each person enrolling) performing spot inspections without Complete this form and send with payment to: information on how to file a petition, provisions. AB 856 increases inspec- the requirements. Elizabeth Whitlow, Regional Service proper regulatory authority. These CCOF 2011 Annual Convention weigh in on previously filed petitions, tion and penalties on fertilizer and Representative for the CCOF North Coast Chapter, inspections are crucial to ensuring c/o CCOF 2155 Delaware Avenue, Suite 150 and comment on recommendation compost manufacturers for organic was also in attendance. The event offered CCOF op- the integrity of organic operations in Santa Cruz, CA 95060 and discussion documents for the April input materials. CCOF and others, portunities to field questions about organic livestock California, and CCOF agreed that the meeting. The most current meeting including the Organic Trade Association requirements, connect with certified producers, and Participant Information California Department of Food and agenda is also posted on these sites. (OTA), the Organic Materials hear about broader issues affecting organic dairies. Name______Agriculture (CDFA) needed to promul- Review Institute (OMRI), and many E-mail______Several of the petitions that will be gate regulations to obtain this authority. manufacturers continue to encourage Company/Title______considered by the NOSB in April Those regulations were approved in CCOF Annual Convention: Growing the CDFA to promulgate regulations that Address______have direct impact on our members late November and went into effect on are enforceable and focus on areas of Organic Market City______State______Zip______and we encourage you to be heard January 1, 2011. Telephone______Fax______by submitting your comments to the highest risk. CCOF’s 2011 Annual Convention, Growing the CCOF will continue to attend every Will you attend (no cost events)? NOSB on these petitions. While CCOF Organic Market, is coming February 18-20 to sunny California Organic Products Advisory CCOF Hosts EU and Canadian Ventura, California. The CCOF Annual Meeting Friday, February 18, 4:30pm–7pm? q Yes q No does not currently have a position on The CCOF Reception Friday, February 18, 7pm–8:30pm? q Yes q No these issues, CCOF feels it’s important Committee (COPAC) meeting and work Delegates The Convention begins with the CCOF Annual The CCOF Certification 101 Workshop Sunday, February 20, 8am–9am? q Yes q No with CDFA and SOP staff to ensure that to keep our clients informed. One CCOF was privileged to host two visits Meeting and welcoming reception featuring organic petition would allow sulfites in wines the program continuously maintains products from throughout the Ventura/Oxnard area. Payment Information and improves its role with California’s in late 2010 for delegations of organic labeled “organic,” a change that would regulators from the European Union This year’s Convention agenda focuses on bringing Register by January 7, 2011 to secure your place and save. affect the current standard which organic producers and processors. your products to market and expanding the organic Fees include conference materials and meals. (EU) and Canada. In both instances, stipulates that wines containing added the National Organic Program (NOP) marketplace. Gain valuable knowledge that you can sulfites must be labeled “made with New California Organic immediately apply on your farm or operation and in Postmarked on or Postmarked after Fertilizer Law in Effect staff requested CCOF’s assistance in before January 7, 2011 January 7, 2011 organic grapes.” your marketing plan. Enjoy networking with other showcasing U.S. organic operations AB 856, which was signed into law in organic producers, processors, handlers, and support- Both days Both days that represent a specific segment of the California’s SOP in Full 2009 and is being phased in through ing industries. q $120 General Public q $155 General Public organic industry. For the EU, the visit q $100 CCOF Member q $120 CCOF Member Compliance with NOP 2012, continues to affect both manu- was part of a larger exploratory effort to Hands-on workshops and panel presentations will facturers of Organic Input Materials Day 2 Conference only Day 2 Conference only Years of work on the California recommence discussions about organic feature experts in five market areas: (OIMs) and CCOF operators. By the q $100 General Public q $125 General Public State Organic Program (SOP) have equivalency. time this edition of Certified Organic • Wholesale/Distributor/Retail q $80 CCOF Member q $100 CCOF Member culminated in legislation and regulation CCOF took the EU and NOP visitors to goes to print, the second phase of that finally bring the program into full certified organic walnut, dairy, straw- • Farmers’ Markets Day 3 Tour only Day 3 Tour only the law – the regulations that provide q $45 General Public q $50 General Public compliance with the National Organic berry, and mixed vegetable operations. the details to the legislation – will be • CSAs q $35 CCOF Member q $40 CCOF Member Program (NOP) and streamline the The delegation was duly impressed enacted, and those who use OIMs will mandatory California organic registra- with the size and efficiency of each • Chefs/Restaurants/Schools See website for at the door need to comply with the law. The AB ______tion process. operation, and our clients represented registration pricing Total 856 Implementation Subcommittee, • Export Markets themselves and the U.S. industry quite CCOF and others, including the on which Claudia Reid, CCOF’s Please pay online at www.ccof.org/educationconference.php well during the questioning, which An exhibitor showcase will feature suppliers to the California Farm Bureau Federation Policy Director, serves, will keep OR enclose check payable to: "CCOF" focused on the differences between the organic sector. The final day offers the ever-popular OR include credit card information below; (CFBF), worked with legislators to meeting throughout 2011 to develop U.S. and the EU systems. tours of local CCOF operations in the beautiful Ojai Name on card______sponsor AB 2612, authored by the suggestions for how the law should be Valley. Assembly Committee on Agriculture. Card Number______implemented in a way that allows the The Canadian delegation was inter- The law was signed by the Governor Register online at www.ccof.org/educationconference. 3 Digit Security Code______Exp. Date______State to prosecute potential perpetrators ested in viewing products that Canada and went into effect on January 1, of fraud without harming organic frequently imports from the United php or mail or fax the registration form to the right. q VISA q MC q Amex 2011. Although non-exempt organic commerce. States, as well as in issues surrounding Signature______operators in California (those making livestock practices and the use of 14 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 Continued on page 16 15 Advocacy Continued from page 15 YOU Certification just got easier! Sodium nitrate, also referred to as Chilean nitrate. By touring SEEDS CAN MyCCOF: a CCOF certified egg operation and a mixed vegetable 3 Your premier management operation, the Canadian visitors gained a better understand- Trust tool for organic certification ing of the similarities and differences that exist between U.S. organic production and Canadian organic production. We MyCCOF allows you to: are grateful to our clients for their participation in these visits and their willingness to help inform other countries about • Download certificates and Client Profile how things are done in the United States. For 131 years, we have Monitor inspections and reports, been selecting top- • Mexican Organic Update performing seed varieties. contact your inspector You read in our Fall 2010 issue of Certified Organic about Harris Seeds varieties • Track action items and check on the work our Policy Specialist, Zea Sonnabend, has been shine in organic, direct updates market systems. doing with others on the Mexican treated seed issue. In • Manage payments or use our convenient addition to the seed issue, the Mexican Organic Regulations MORE UNTREATED & ORGANIC SEEDS AND SUPPLIES THAN EVER! are expected to go into effect next year and have some bill pay significant challenges for Mexican clients if they are not • Update authorized contacts modified. Sonnabend will continue to represent CCOF with the Organic Trade Association’s (OTA) Mexico task force, • View certification letters PMS 463 PMS 576 working with others in the United States and in Mexico • Manage multi-client accounts to stay abreast of how the Mexican organic standards are 270 Vegetable Varieties • 170 Cut Flower Varieties • OMRI & NOP Approved Supplies • And more to come! developing. www.harrisseeds.com 800-544-7938 Please contact CCOF Policy Director, Claudia Reid, at [email protected] with questions, comments, or to provide input on NOSB petitions. You can also find information A Grower Friendly Company about NOSB meetings and petitions on CCOF’s website, 355 Paul Road, PO Box 24966, Rochester, New York 14624-0966 Visit www.ccof.org/myccof today! www.ccof.org/nop.php. DRIP IRRIGATION Increase your Yields We Digitally Print using less Water and Money Labels on Eco-Friendly Label Papers

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MyCCOF Revolutionizes Online Services CCOF ensured that this statement was included on the all inspection reports and associated photos will be avail- • 2.2 Application Review and Cost Estimate: Updates Global Market Access (GMA) certificate for all clients who able online to all clients via MyCCOF. CCOF clients may reflecting current practices regarding Regional Service We are pleased to announce the full client-wide release met the terms of the equivalency arranged in September also receive a hard copy of their report by contacting their Representative (RSR) assignment and inspection process. of CCOF’s new online certification management portal, 2010; it will appear on all certificates going forward. The Regional Service Representative (RSR). Your RSR is identified • 2.5.1 Continuation of Certification Procedure: Updates MyCCOF. This additional service is unique to CCOF and free CCOF GMA certificate may be used to accompany ship- at the bottom of all CCOF certification correspondence, and reflecting current renewal processes and post-inspection to our clients. Clients may use MyCCOF to monitor their ments of products that meet the agreement. CCOF strongly a complete list of CCOF RSRs is available at review outcomes. certification and renewals, get key documents, and track the recommends enrollment in the GMA program to all operators www.ccof.org/rsr.php. inspection and certification process. You can also monitor who ship products to Canada or who produce products that • 2.5.2 Withdrawal of Certification: Clarification to allow your account status and submit payments. To learn more visit may ultimately be shipped to Canada by someone else. formal, verbal certification withdrawal process. www.ccof.org/myccof or click the MyCCOF logo at www. CCOF Develops Helpful Post-Inspection Tools • 2.7.1 & 2.7.1.1 Noncompliance and Correction of ccof.org. The NOP also clarified that in order to comply with the Two new documents have been created to help CCOF clients Noncompliance Procedures: Clarification of noncompli- equivalency arrangement: understand the certification process. During the coming months and years, CCOF will expand ance process and reasons for issuing noncompliances, • All products, not just raw produce, must be verified to this service to provide more features and benefits for CCOF What to Expect After Your Inspection: Clarifies the updated to reflect NOP requirements. members. Today, clients can use MyCCOF to: have been produced without the use of Chilean nitrate. inspector’s role and what clients should expect as potential • 2.7.5.1 False Labeling and Misrepresentation of Organic CCOF will require that clients with processed goods outcomes following the inspection. This helpful document is • Download copies of your most recent certificate and Status: Title modified to include misrepresentation of currently approved for Canada use in 2011 to secure provided to all clients by their inspector. client profile. documentation confirming that all ingredients comply organic status in addition to labels so that web and other • Track inspections throughout the process and find your with this requirement. This may be in the form of affida- Certification Tips: Provides important reminders for both representations are covered. Civil penalty notification inspector’s contact information. vits or certificates of compliance from certifiers. All new growers and processors regarding the most common certi- updated to reflect current $11,000 fee level. products seeking equivalency approval must demonstrate fication problems and mistakes. You will receive this sheet • Monitor every operation you are associated with. Perfect • 2.11 Indemnification: Requirement to indemnify CCOF compliance with the arrangement prior to receiving when you complete your annual renewal. for consultants, managers, and partnerships! against legal claims. approval. CCOF will concentrate its efforts on identifying Copies of both documents are available at CCOF’s • 4.8.6 Fees for Other Services: Updates reflecting current • Monitor contacts, facilities, private label brand owners, specific crops that may be grown with Chilean nitrate Certification Assistance page located at www.ccof.org/ billing rates for technical services such as subpoenas, and other links to your operation. and may not require substantial documentation for certificationassistance.php. This page also includes a variety ingredients that do not pose a risk. documentation research, and other requests. • Download copies of recent letters from CCOF. of helpful record keeping forms and other key resources. • Hydroponic and aeroponic production may not be sold • 4.9 Complaint, Investigation and Adverse Action Fees: • Monitor the status of Action Items such as Requests for as organic in Canada. CCOF Releases Revised Certification Manual Requirement that CCOF clients are responsible for Information, Notices of Noncompliance, and submis- reimbursing CCOF for all costs incurred by CCOF as • Animal products exported to Canada must be produced sions from you to CCOF. CCOF has recently released a new version of Manual I, A a result of adverse actions, investigations, and legal in compliance with the stocking densities in the • Track the payment status of invoices and easily pay your Guide to CCOF Certification. This improved version includes issues involving the applicant or client. Ensures that Canadian organic standards. CCOF will verify this bills online. several updates and clarifications regarding CCOF processes costs associated with appeals and meditations in which during upcoming inspections for operations requesting and procedures. The updated manual also includes key CCOF prevails are the responsibility of the operator. • Track program enrollment and renewal status. Canadian export verification. legal protections for CCOF and requires that CCOF clients These measures will ensure that CCOF clients in good • View promotional operation information stored by The Canadian Organic Office has stated that at the current involved in Adverse Action appeals and other legal proceed- standing are not forced to pay for the significant time and CCOF such as sales types, apprenticeship offerings, and time the organic standards are in a “soft enforcement” ings, such as subpoena requests, pay CCOF legal and staff expense associated with appeals and subsequent formal company statements. stage. As these requirements differ slightly from the previous time costs. These changes are intended to protect CCOF administrative proceedings at the State or Federal level. “produce only” implementation, CCOF operations will be and CCOF clients by ensuring that CCOF has the necessary A copy of the new manual can be found by visiting www. allowed appropriate time to demonstrate compliance. If resources to provide excellent service to all clients. Key New Canadian Export Requirements ccof.org/standards.php or by contacting CCOF and asking to CCOF or CCOF operations have knowledge that particular sections that have been updated include: have a copy sent to you free of charge. If you have questions In early November 2010, the National Organic products or ingredients do not comply with any of the • Definitions: Clarifications and standardization of terms or comments, please contact Jake Lewin, Chief Certification Program (NOP) clarified that under the U.S.- terms of the equivalency arrangement (such as the use between CCOF and the National Organic Program. Officer, at [email protected]. Canada Organic Equivalence Arrangement of Chilean nitrate), these items will not be granted all products exported to Canada should be equivalency status and must not be represented or sold • 1.2.4 Private Label Entities: Clarification and updates to accompanied by documentation that contains as organic in Canada. this section, removal of redundant section. Renewals: Still Due the following statement: CCOF will be modifying Manual III, inspection • 1.3 Overview of CCOF Certification Manuals: As reported in the last Certified Organic, CCOF annual “Certified in compliance with the terms of the documents, affidavits, and various other information Clarification of availability of CCOF Manuals. certification renewals are due January 1, 2011. If you have US-Canada Organic Equivalency Arrangement”. resources in the near future to assist clients with compli- Notification that CCOF reserves the right to modify these not already paid your annual fees and submitted your manuals at its discretion. Applicants and clients are renewal contract, you must do so immediately. Operations This statement may appear on organic certificates, bills ance. Read the NOP’s announcement by visiting www. required to meet the requirements in the most current that do not complete BOTH of these steps by February 15, of lading, transaction certificates, purchase orders, or other ams.usda.gov/nop and viewing “International Agreements” Manuals. 2011 risk receiving a Notice of Noncompliance and $75 fee. “affirmative attestation.” While this statement may be applied followed by “Equivalence Agreements.” Visit www.ccof.org/renewal.php and www.ccof.org/payment. by the seller, it may only be used for product that fully • 1.3.1 Additional Resources: Clarification regarding OMRI php to complete this process online today. complies with the equivalency arrangement. Inspection Changes for 2011 Generic and Product Lists availability as additional resources, but not formal CCOF manuals. Beginning in 2011, CCOF inspectors will no longer provide a copy of their inspection reports directly to clients. Instead,

18 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 19 Exporting Organic Exporting Organic

aking the leap into the international marketplace can 4. Distance of travel, length of time. How does your 3. Check Foreign Labeling Laws market. It is important to keep track of all export certifi- seem a bit overwhelming. Some of the top challenges product handle transportation? T Be aware of foreign packaging and label laws. These can cates and importer approvals. A good freight forwarder that organic producers face when looking to expand their be very strict, and your product needs to be approved can save a lot of time and effort. They are able to keep you exporting operations are barriers related to international 5. Culture of the country you’re shipping to. How are by the importing country. In addition, it must meet the from getting shipments hung up in storage or delayed at the regulations; the costs of developing markets; difficulty in they going to use the product? Is your product new to the organic labeling requirements of the importing country and ports of entry, and they can also help in fixing problems at finding distributors, buyers, or importers; and culture of the country you plan to ex- in some cases, NOP labeling requirements as well. Plan the shipping and receiving ports. lack of knowledge of foreign markets. port to? Will it take a lot of education for them to understand your product to have label approval done very early in the importing 6. General Requirements for Export Many countries have developed their own and how it is used? How much time process to assure that you won’t have to make corrections In addition to the above details, organic fruit and veg- standards for organic food and, over time, there and money do you want to invest in after the processing of your product has begun. This can etables must also meet the usual requirements concerning has been an increased uniformity in organic consumer education and advertising? be a costly mistake and is easily avoided with proper all exported fresh fruit and vegetables, whether organic or regulations and equivalency agreements. The planning. conventional. Some of these requirements include: grade CCOF Global Market Access (GMA) program 6. Where is your product going to 4. Product Standards and quality standards, phytosanitary certification, customs offers certification to these various international fit? Is it for retail, food service, or Make sure that ALL products meet the buyer’s standards. import clearance, and adherence to country-specific standards for CCOF certified members who industrial purposes? Who is the end With the long distance it takes to send out your product, Maximun Residue Levels (MRLs) standards for tolerances export their crops and/or products, or sell user? How will it be used, consumed, The CCOF the last thing you want is your product shipped back for pesticides, herbicides, and fungicides. Note: Since to buyers who may ultimately export their cooked, etc? How is it presented? Global to you. The loss in sales, the correction of packaging or organic production prohibits the use of most synthetic product. Does it have nutrition highlights, Market Access product, and the time lost is too expensive to let a returned pesticides, organic producers are unlikely to exceed these organic focus, or health benefits, or is program shipment happen. Remember, re-working processed goods MRLs; however, those who use some of the few synthetic CCOF certified member Taylor Brothers Farms it just a common, every day food? helped us eats up your hard-earned profit. inputs permitted by organic standards should be aware of is a leading producer and global distributor gain access 7. The demand. What is the demand, these requirements. of organic prunes and prune products. As to foreign 5. Certification Documentation or can the demand be created? Is the For more information on CCOF’s GMA Program, visit www. a member of the GMA Program, they have successfully markets that Recordkeeping is very involved for exporting. It will take main focus to present something that ccof.org/international.php, or contact [email protected]. distributed their organic products throughout North America, we would twice the amount of paper work to get products into is new and different to the market- Europe, and Asia. John Taylor shares his own insights into have struggled a foreign country than it does to get it into a domestic place or to present a better product of CCOF Ad Final.pdf 1 11/3/10 1:03 PM the best ways to successfully export organic products. to be certified what already exists in this area? The for on our big question to ask is “I like it, but own. will everyone else?” Striving to bring – John Taylor you the best of the These questions are stepping stones best in seed and towards developing your exporting business strategy. Take customer service! the time to anticipate potential problems and needs to avoid common pitfalls and mistakes. Please contact us online at The Must-Dos for Exporting www.osborneseed.com or at our office The first container is always the hardest to ship. The worry 800-845-9113

can be greater than the work at times. However, if you lay C out your plan, familiarize yourself with the laws and regula- follow us on our blog at M tions of the foreign market, and read over these key points, http://vegtrials.blogspot.com exporting can be straightforward and successful. Y

CM 1. Establish a Solid Relationship with Buyers MY Getting Started Be sure to find someone who is willing to spend the time and effort to promote your product. Be sure to detail your CY

Before you begin the process, here are some things to think shipping procedures and communicate them with your CMY about. customers. Problems may arise, but can be overcome if K you’re willing to do the work. 1. Handling of product. Logistics can involve trucking, 2. Anticipate Timing shipping, and storage. Will you need cold or common It can take up to 2 months for a shipment to reach your storage? High humidity or low? country of choice. From there, it has to be distributed to 2. The environment. What is the environment that you are the wholesalers and, then, to the retailers. If you want shipping into? How will the climate affect your product? payment soon or up front, you may have to discount your product until a firm relationship is established. Don’t 3. Shelf life or perishable. What do you need to do to expect anything to happen quickly, especially if it is a new maintain the quality of your product? Will there be added product intended for a new market. packaging and handling costs? 20 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 21 How to Sell to Retail How to Sell to Retail

Fostering Your Retail Relationships have to go through a produce coordinator or central distribution center for stores larger than 30,000 sq. ft. or stores that your side will go far in how successfully your product 6. Be Willing to Adapt ark Mulcahy, an organic retail consultant of 15 years, are part of a chain. is sold to customers. has led hundreds of workshops on grower-retail rela- Perhaps you grow slicing tomatoes, but the store already has M • A yearly or seasonal production schedule. For every tions and set up strong local grower-retail programs around Don’t stop at produce. Many prepared foods departments are two slicing tomato growers. Don’t let the conversation end manager that considers this unnecessary there will be the country. His recommendations on entering this market doing more direct buying these days and that contact could there. Ask if they have an heirloom grower, a roma grower, five managers who will be glad you went through the always start with a quote from Denesse Willey of T&D Willey be a foot in the door to the produce department that may not or a small economy tomato grower. They may have a red and effort. farms: “A good deal is a good deal for all parties.” have been initially interested. Once you’ve established the green chard grower, but what about gold or rainbow? Get correct contact, find out their schedule and call to schedule a • A wish list for the retailer and your farm. What would creative and be flexible; once you’re an established seller, With this thought as a guideline you can grow any challenge time to meet with them. they like to have someone growing for them? What are other opportunities may abound. into a positive and sustainable relationship. Often the some crops you have been thinking about trying? problem a grower has with accessing a market or working with a retailer stems from a lack of understanding of retail Tip: Most managers and buyers are busy in the morning Come with recipes, information about your farm and crops, 7. Be Reliable and Show Them That You Care operations, unclear expectations from the retailer, and a need (with stocking, inventory, etc.) so you are less likely and tips for consumers on preparing your produce. Be Reliability is a key aspect of maintaining a positive relation- for better communication from both parties. to have their full attention. Call in the afternoon to creative. Give people ideas or menus. If it’s a value-added ship with retailers. Be on time to meetings, fulfill requested introduce yourself and set up your meeting. product, such as a special sauce, offer some serving sugges- orders, and communicate any issues or concerns you have The following are suggestions for growers wanting to develop tions to help the retailer promote your item. directly with your lead contact. Show an interest in the strong relationships and foster better communication with a retailer’s business – ask how sales are going, what kinds retail partner. 3. Prepare for the meeting 4. Tell your story of goals they have, and learn their mission. Express your Consider asking the following questions: gratitude and give compliments both directly and succinctly. The 2009 CIRS study “Breaking Down Market Barriers Come prepared to tell the “story” of your farm. People want Like the farming world, retail operations are complex and • What kind of food do you specialize in? Gourmet, for Small and Mid-sized Organic Growers,” prepared to hear the real life context for your business, and written multifaceted. With the right tools, knowledge, and attitude, organic, local? by Alida Cantor and Ron Strochlic, found that 66% and verbal stories give them that experience. Make yourself you can build relationships that will last a lifetime. of farmers surveyed said that locating and accessing • Do you buy from many local growers? If so, whom? and your farm real. markets is a challenge in their operations. • Who’s your clientele? • Where are you from? • How long have you been in business? • What’s the history of your farm? About the Author: 1. Take a Walk • What are your store’s signature departments? • Who else lives on the farm? Is it a family operation? Mark Mulcahy is an award winning retail Identify whom you want to work with and take a day to visit Make sure you cover: • What kinds of animals, if any, live there? those departments. consultant, educator, 1. Delivery – Do they have delivery hours? Is there a Bring pictures and if you have a website, be sure to direct and organic advocate. • How do they display produce? particular person to check in with when delivering? them to it. For an added touch, invite them to visit your farm He is a member of • Is the department full and abundant? Is it well-culled? Where do they take deliveries (back or front of the or ranch. For more tips on sharing your story, read the feature CDS Consulting store)? article on page 26. Co-op, which provides • Is the display complementary to the produce they sell? produce consulting and 2. Ordering – What days do they order? What times? Is Is it exciting? educational services for there a cut off? Do they prefer to get your availability 5. Know Your Numbers Co-ops, independent • Does the display make you want to shop there? via email, fax, phone call, or an online ordering system Retailers are well versed in their department financials. Most retailers and growers (e.g. Local Dirt, www.localdirt.com)? • Do they have good point-of-purchase materials? often they can explain exactly why they price their products worldwide. Mulcahy is • Are the employees friendly and knowledgeable? 3. Quality standards – Do they like certain sizes of at specific price points and how much income they need co-host of “An Organic apples? Does the chard sell better when it is bunched a to run their departments, meet their sales margin, and meet Conversation,” a national If not, you may want to reconsider them as a partner. How certain size? labor goals. Some growers, however, cannot tell what it takes radio show that airs every their department looks and feels on a given Wednesday to run the farm. This puts the grower at a disadvantage in any 4. Packaging – Do they have packing standards? Do they Saturday morning on Green 960 AM in San Francisco, afternoon can tell you a lot about how your produce will financial negotiation. save boxes? Are they willing to accept RPCs (returnable CA. Contact Mulcahy by phone at (707) 495-2168 or be handled and sold. Another thing to notice is the size and email [email protected]. quality of the product being sold. Do they sell a lot of bagged plastic containers) An average well-run produce department spends 65% of fruit? What about more exotic or less common items? Would 5. Payment – What are their terms? your product work here? every dollar on COGS (cost of goods), which leaves 35% Items to bring to your meeting: to pay its bills. 10% of that goes to labor and 25% goes Have organic expertise that would be helpful to CCOF to contribution margin (utilities, rent, administration, 2. Do Your Homework • A current copy of your CCOF certificate. members? Email your article ideas and comments to fixtures, marketing, etc). After all is said and done, an [email protected] Find out who is the lead contact. In a smaller store under • Samples! Produce and kitchen managers love to try average natural foods store produce department makes 15,000 sq. ft., your lead contact is most likely the produce what they will be buying (Note: If they don’t - they may about .3 to .5% in profit per dollar to invest back into the manager, whereas in a medium to large store of 15,000 to not be the people you want selling your food). Bring store. 30,000 sq. ft., they may have a designated buyer. You may enough to share with the floor staff as having them on

22 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 23 Organic A Complete Line of OMRI Listed Products

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24 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 25

Napa County FB GA Quarterly N. Coast Grape Grower’s Vineyard Quarterly 1/2 page ad: 7.5 x 4-7/8” “Stack Up” coming in close behind the homepage and coupons. Sharing Your Story Organic Valley used another online tool to engage customers By Elizabeth Barba when they joined Facebook in 2008. Their page now has over 46,000 fans who receive updates and posts by Organic Valley on their “news feed,” a real-time stream of news that appears on users’ homepages. Organic Valley’s Facebook fans are able to comment on their posts as well as upload their own photographs to the page. Many recent comments are stories of customer appreciation for a specific product. Greg Brickl, Interactive Marketing Manager at Organic Valley, notes that the cooperative uses social media not Photos, left to right, courtesy of Organic Valley, Happy Girl Kitchen Co., Ocean Mist Farms, Organic Valley. just to promote products or partnerships, but also to share Ocean Mist’s signature crop. Photo courtesy of Ocean Mist Farms. information, farmer-owner profiles, and news circulating in the organic industry. Organic Valley has recently used tories have been passed down from generation to website is the largest collection of pages dedicated to The Organic Valley Story: Your Neighborhood Facebook to promote a weekly giveaway. Entrants must visit generation through songs, recipes, anecdotes, beliefs, and artichokes online, and they couldn’t be more proud! S Farmer the Organic Valley website to enter. This method of calling actions. They are educational and entertaining, bridging the out content that is featured on the Organic Valley website gap between the past and the present. As time has passed n January of 1988, George Seimon, Ocean Mist also employs a number of other tools to share serves as a marketing tool to generate customer interest and and technology has developed, storytelling has expanded current Organic Valley CEO, their love for artichokes with consumers. The Artichoke I loyalty while building on a large community of consumers to reach larger groups of people through different means met with a group of Southwestern Aficionados Club began in 2008 and now boasts over 7,500 interested in organic food. of communication. Farmers are no longer restricted to Wisconsin farmers to discuss sustainable members who are able to access the Artichoke Aficionados sharing their story on the farm or at the farmers’ market. agriculture and the disappearance of webpage to post recipes, view videos, and read articles Recording and sharing stories is easier than ever before and family farmers. At that meeting the Coulee Region Organic “Social media is an excellent tool to about artichokes. Best of all, the Artichoke Aficionados organic farmers and producers have a unique opportunity Produce Pool (CROPP) was formed. Dedicated to organic allow bi-directional communication newsletter, distributed monthly, offers a sweepstakes for to connect with customers and consumers everywhere. You agriculture and the preservation of disappearing farming between us and the consumer” members to win a case of artichokes delivered straight to can now share your story from the seat of your tractor with communities, CROPP, which now stands for Cooperative their door. Members read and answer an artichoke-related a community of organic consumers who have never stepped Regions of Organic Produce Pools, is a collective of over trivia question, a marketing method that inspires members While sharing their story online has been a success, Organic foot on your field. 1,600 farmer-owners in 33 states and four Canadian to learn more about artichoke production in order to win. provinces. Marketed under the brand name Organic Valley, Valley must occasionally deal with negative feedback from Winning the case of artichokes generates Ocean Mist brand consumers on their Facebook and Twitter pages. Brickl tories travel and grow through interactive websites; the CROPP cooperative is able to keep a large number of loyalty unrivaled in the market. S responds to customer concerns and comments on Facebook blogs; newsletters and email lists; and a variety of social family farmers in business while fulfilling their vision for without removing them from the page or restricting the networking sites including Facebook, Twitter, and YouTube. sustainable agriculture. ability to post. “Social media is an excellent tool to allow bi- These storytelling mediums have changed the way farmers directional communication between us and the consumer,” and producers communicate with their target audience, he states. “We have to be ready for the fact that our decisions the organic consumer. The relationships and communities won’t always be in line with the consumer, but we welcome formed through these tools generate brand loyalty while the discourse.” The authenticity of organic food and spreading the missions and goals of both producers and transparency of production methods has been key in creating consumers. Storytelling through social media increases a community that promotes direct consumer engagement market visibility and is a less costly alternative to new with organic businesses. Brickl believes that this transparency marketing campaigns. Social media tools and other creative has allowed for a more simple approach to telling their story: approaches allow farmers and producers to promote “The approach comes easily because of the authenticity of products and streamline communication while remaining the brand.” informed and involved in the industry. Organic Valley has made an enormous effort to connect The Ocean Mist Farms Story: For the Love of their customers across the nation to the farmer-owners and Ocean Mist recently launched an “Artichokes from Ocean families who produce the food they eat. The “Who’s Your Artichokes! Mist Farms” Facebook page that allows artichoke fans Farmer?” campaign featured on Organic Valley’s website, ince 1924, Ocean Mist Farms has made and consumers to congregate online. They also created launched in September 2010, serves as a functional and their name producing their signature crop, an artichoke-focused Twitter account, which encourages informative listing of Organic Valley’s farmer-owners. Visitors S artichokes, in Castroville, California. Though followers to connect with each other, share recipes, and ask enter their zip code to read about the Organic Valley farmer- the business has expanded and taken on the questions. These social media tools, as well as the Artichoke owners growing food in their area. Each listing features a production of other vegetables, Ocean Mist Aficionados Club, have “created a vehicle to connect photograph of the family or farm and a short, descriptive remains a family-owned company of third- and communicate directly while promoting artichokes profile. This campaign connects Organic Valley customers and fourth-generation growers. As technology has grown to a unique target market,” states Kori Tuggle, Director of with organic farmers in their region, putting a human face to to be a key aspect of communicating and forming lasting Marketing & Business Development at Ocean Mist Farms. the Organic Valley brand and helping customers feel more relationships with consumers, Ocean Mist has created an “We focus only on one consumer audience and one connected to the products they purchase and the people who incredible website bursting with information about growing, commodity. It helps us narrow down our content and efforts create them. The “Who’s Your Farmer?” page is now the third harvesting, preparing, and eating artichokes. The Ocean Mist to one subject – one story: everything artichokes.” One of the faces of Organic Valley. Photo courtesy of Organic Valley. most frequently visited page on the Organic Valley website, 26 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 27 By approaching storytelling both online and in a real can order bulk produce for pickup at the homes of other Ready to Share Your Story? providing media training and resources to build business worldsetting, Ocean Mist is able to engage their target members through an online store on the Happy Girl website, and visibility while spreading the sustainable agriculture audience while rewarding their participation with a case of which is also home to the Happy Girl Kitchen Co. online here are many tools available to growers and producers movement. Their “Media & Public Relations Tool Kit for artichokes. Successful storytelling is less about being present store and blog. This online presence allows Todd and Jordan Tlooking to share their story. Tuggle advises social media Farmers” includes tutorials on generating press coverage, in all forms of social media and more focused on taking a to reach customers and home food preservers everywhere. newcomers to “Jump in!” Let these examples inspire your writing press releases, and creating media kits; while the creative approach. Ocean Mist makes a direct connection own storytelling. “The ultimate goal or return for getting media training webinar, “Share Your Farm Story: Tools and to their consumers through the artichoke giveaway, but it is Although they once relied mainly on word of mouth at engaged in social media is that once fans find you, they will Tactics to Market Your Business and Connect with Media,” the members of the Artichoke Aficionados Club that have farmers’ markets, the Happy Girl story has spread far and promote your story for you,” Tuggle adds. Most social media focuses on identifying and executing media goals. These come together to share artichoke recipes and stories through wide, including a recent feature on the New York Times sites are free of cost, making Facebook and Twitter useful tools are free to use and recommended for producers looking the website, Facebook page, and artichoke Twitter stream. website. From this success, they are now able to share their marketing tools for smaller producers on a budget. Facebook to increase their visibility in the organic market. This brand loyalty extends beyond the computer and into story in a space of their own. In October 2010, Happy Girl pages allow consumers to engage with businesses on a per- the marketplace where dedicated aficionados will seek out Kitchen opened their café doors in Pacific Grove, CA. This sonal level by giving them the power to contribute through Lastly, and most importantly, be creative! Do not take a Ocean Mist’s signature crop. location serves as a hub for food preservationists across the comments and postings. Many CCOF clients and members, one-size-fits-all approach to telling your story. Distinguish central coast who are able to see the production kitchen in ranging from small family-owned farms to larger businesses, yourself by finding your unique story and use these tools action, take workshops, sample and buy Happy Girl goodies, have Facebook pages. For inspiration or examples, visit these to help you find the best way to share it. Innovative ideas The Happy Girl Kitchen Story: Sharing Time- Facebook pages: McEvoy Ranch, Guayaki Yerba Mate, Dirty Honored Traditions and congregate twice a year for celebrations. Their grand like the Ocean Mist Artichoke Aficionados Club propel opening party featured a recipe exchange with over 200 Girl Produce, Earthbound Farm, Lundberg Family Farms, and growers and producers in the marketplace while allowing odd and Jordan Champagne fell in love with food attendees sampling items and sharing stories and recipes Straus Family Creamery. them to connect with their most loyal customers. Organic Tpreservation in 1999 while spending the summer on with each other. To publicize their café and events, Happy Valley surprises customers with freebies at their local a farm in Norway. After using excess produce to create Girl has turned to social media. Their Facebook page has “The ultimate goal or return for getting market to reward them for shopping organic and to gain pickles and preserves of all varieties, they returned to the over 1,500 fans who are able to ask questions and share engaged in social media is that once fans brand loyalty. Happy Girl’s Food Preservationists are more U.S. to pursue their passion. Fearless Pickles, their first their preservation stories and photos with a community of than acquaintances with shared hobbies; they are now line of pickled vegetables, grew into Happy Girl Kitchen preserving enthusiasts. Jordan answers many of the questions find you, they will promote your story advocates and committed clients. Begin to tell your story to as they expanded their preserved offerings beyond pickles. herself, but hopes that the page will take on an interactive for you” anyone who will listen. Integrate new media, creativity, and The couple has built their small business by forming deeply aspect of its own as fans begin to connect with each other. enthusiasm and you will begin to see that others are telling personal relationships with local organic farmers who work and sharing your story for you. with them to secure large amounts of produce for pickling While email newsletters and marketing campaigns have been and preserving. crucial in communicating with customers, social media tools like Facebook and Twitter guarantee that information will be Resources to Help You Share Your Story received by the consumer. Brickl notes that the readership of As interest in home food preservation grew, Happy Girl Facebook - www.facebook.com. Make a profile page for your the Organic Valley newsletters has decreased as consumers began teaching workshops in various locations business to connect with over 500 million users worldwide. throughout the San Francisco Bay Area. have begun accessing information and updates through Promote your brand through posts, updates, and direct links to Along with these classes came a demand social media. Consumer engagement is key to a marketing your website. for reasonably priced, large quantities of campaign’s success; Brickl has adjusted Organic Valley’s organic produce. Todd and Jordan were approach to enable customers to continue to comment and Local Harvest – www.localharvest.org. Local Harvest ag- able to meet these requests by forming engage with the cooperative through other mediums. Most gregates information on farmers’ markets, retailers, CSAs, and the Happy Girl Food Preservationists, an importantly, Brickl notes, it is necessary that producers adapt farms to provide buyers and consumers with options for local to the constantly changing realm of communication in order food purchasing. Build your customer base and be part of the online community for customers interested in local foods community. preserving the harvest at home. Their weekly newsletter, to stay connected with customers. which details the happenings at Happy Girl and lists the bulk Know A California Farmer – www.knowacaliforniafarmer. produce offerings for the week, has over 1,000 members The “Know a California Farmer” campaign, initiated by com. Create a profile of your farm using photographs, videos, including preservers from across the nation. Preservationists the California Agricultural Communications Commission and blogs. The communications toolbox includes detailed and (CACC), is a wonderful resource for California growers and useful guides for social media tools. producers looking to share their story. Featuring videos, photographs, and blog entries by farmers, the “Know a National Sustainable Agriculture Coalition - www.sustain- California Farmer” website helps producers statewide find ableagriculture.net. Visit the “Take Action” tab to access the their voice. CCOF client Lundberg Family Farms has posted FARM toolkit for producers. Recipe exchange at Happy Girl’s grand opening party. a number of photo albums, including a “Meet the Lundberg Twitter - www.twitter.com. Post pictures, thoughts, and videos Photo courtesy of Happy Girl Kitchen. Rice Farming Family” album for consumers to put a face to in real time. Use search tags to make it easy for readers to find The Happy Girl website, blog, and Facebook page propel their brand. The CACC “Communications Toolbox” feature you. Enter #AgChat for examples of targeted posts. Happy Girl’s story into the online organic community while provides reference materials developed for growers entering their storefront exists to connect to consumers and passionate the realm of social media. The toolbox offers walk-through CCOF Blog Roll – www.ccof.org/memberblogs.php. Do you food preservationists in a real world setting. This unique guides to sites such as Facebook, Twitter, and YouTube, and share your story online? CCOF maintains a list of clients and members who actively blog. To share your blog with CCOF, approach to building community has been a success for includes a number of articles on how social media is being please email [email protected] with a link. Happy Girl. As Todd and Jordan discovered food traditions of used for public relations by businesses. the past, they have aided in growing and supporting the next The National Sustainable Agriculture Coalition has created YouTube - www.youtube.com. Post videos of planting, harvest, generation of home food preservers. and events. For inspiration, view videos by CCOF clients: Full an initiative to assist farmers and producers in managing Belly Farm, Lundberg Family Farms, Earthbound Farm, Ocean Happy Girl Food Preservationists await fellow members for media and public relations. Farm and Agriculture Resources Mist Farms, Organic Valley, and Straus Family Creamery. produce pick-up. Photo courtesy of Happy Girl Kitchen. for Media (FARM), is designed to support producers by

28 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 29 Selling at Farmers’ Markets rhizogen PRODUCTS AVAILABLE

n July of 1934, a small group of growers first trucked their Step 1. Do the Research - Find an Available Iproduce to an empty lot in Los Angeles with the hopes of Farmers’ Market bringing produce directly to their consumers. Years later, the farmers’ market industry continues to gain momentum, The first step towards accessing a farmers’ market is to find with over 6,100 farmers’ out which market locations have available booth space. markets nationwide and There are many markets within a given county; however, growing. As consumers some markets may not have vacancies, or may already be become more aware of at capacity for certain types of produce. It is important to how their food choices map out desired markets and contact them directly to ensure affect their bodies and the space availability before going through with the next steps. environment, they increas- fertilizers ingly seek food sources Tip: Mention to a farmers’ market manager that you are that improve their health certified organic; often, farmers’ market managers will and decrease their carbon allow a certified organic producer to enter into the market footprints. Today, farmers’ even when other farmers are already selling the same type markets make a major of produce, conventionally grown. contribution to California’s economy, allowing the direct marketing of California-grown produce to consumers. Farmers’ markets provide organic farmers with the oppor- Step 2. Become a Certified “Local” Producer High Performance Organic, True tunity to sell directly to consumers, thus capturing a greater California Certified Farmers’ Markets can only offer produce percentage of their shopping dollar. The many benefits to and other products that have been grown or processed in this sales method include: California. Producers wishing to sell at a farmers’ market Granular, Microbial, Fertilizers. • Growers can educate their buyers about their growing must obtain a Certified Producer Certificate from a County practices and the many reasons to buy organic. Agricultural Commissioner to verify their status as local. A separate certificate is required in each county in which a • Some markets also allow sampling or host comparative • Billions of beneficial microbes inside plus mycorrhizal fungi producer wishes to sell. This certification process involves tastings that allow growers to show off their delicious an inspection of growing areas as well as a verification of • True granulated and homogeneous products crops and entice customers to their booths. products to be sold at the market. Only items listed on the • Farmers’ markets provide a great opportunity for certificate can be sold • Safe-decontaminated, low odor, and free of pathogens organic farmers to cultivate customer loyalty and get at farmers’ markets, • The most technologically advanced manufacturing facility in the U.S. immediate feedback. and the certificate • Growers can sell small quantities of new or unusual must be displayed • Fully allowed under NOP, with no restrictions products at farmers’ markets to gauge consumer conspicuously at the interest for future planting strategies. market for customer • Research verified and field tested access. • Produce sold at farmer’s markets is exempt from conventional regulations mandating labeling, sizing Fees for these and packaging required when selling wholesale or certificates are billed direct to produce stores. This exemption from standard annually. Products pack and size requirements can make production more can often be added cost effective. to the certificate www.rhizogen.com at no additional While there are many benefits of selling at a market, entering charge. Contact your U.S. Patents 6,878,179, 7,044,994 & 7,442,224 a market for the first time can seem a daunting task. The County Agricultural following steps and tips are provided to aid our members in Commissioner or local agricultural representative to find out FARMING NURSERY ORCHARD TURF LANDSCAPE accessing this direct sales channel and understanding the how to apply (see Information and Resources). regulations associated with selling at farmers’ markets. As the majority of CCOF-certified growers are based in FOR PROFESSIONAL APPLICATION AND DISTRIBUTION CONTACT: California, some of the below information is specific to Note: The Certified Producer Certificates are different California Certified Farmers’ Markets. Growers outside from organic certificates. Documentation of organic Don Perry California should check with their state agriculture status from both a certifying agency, such as CCOF, and Cell (831) 229-9337 department to find out how farmers’ markets are regulated the State of California are also required. [email protected] in their state. Simplot Continued on page 32 763 Vertin Avenue Salinas, CA 93901 30 CCOF Certified Organic Magazine—Winter 2011 Selling at Farmers’ Markets — continued from page 30 Step 3. Other Considerations Packing Requirements and Non-Agricultural Products Certified Producer Certificates allow growers to sell their fruits, vegetables, eggs, honey, and nursery plants at farmers’ markets without meeting packing requirements. This exemption from standard pack and size requirements can make production more cost effective. Growers may also market processed products including juices, jams and jellies, wine, and nuts that are derived from produce listed on their certificates. Please note: processed products must also comply with any additional applicable health department requirements.

While farmers’ markets were established for produce sales, many markets also offer a section designated Crop Production Services West Region continues to provide for prepared foods and retail items. In California, sustainable solutions to the organic grower community. these areas must be separated from the Certified Farmers’ Market section. To access this option, it is imperative to contact the desired market for space availability and any additional requirements. Utilizing the visionary growing systems of Dr. Tom Yamashita (Sunburst Plant Disease Cost Savings from Sharing Market Booths Some markets allow certified producers to share a market Clinic), our licensed PCA’s are supported by a booth with another producer. This friendly-farmer agreement allows each grower to benefit from the sales while reducing Information and Resources technical team of field agronomists, Adcon booth costs, which can be quite beneficial for first-time The California Federation of Certified Farmers’ farmers. Each producer’s certificate must be displayed and Markets — www.cafarmersmarkets.net/index2. environmental monitoring systems and their produce must be identifiable. Growers must receive html. Information for potential vendors as well as approval from the Certified Farmers’ Market to sell for other basic rules and regulations for growers and market our own soil, water and tissue laboratory, certified producers. Local markets should be contacted coordinators. directly for specific regulations. California County Agricultural Commissioners Precision Agri Labs. Signage/Marketing at the Market & Sealers — www.cdfa.ca.gov/exec/county/ Differentiate yourself from other vendors by clearly commu- County_Contacts.html. Contact for ‘California grower’ certificate-related questions. nicating your organic status and make the most of your new Our Leaf Life Organic Brand of products meet the sustainable goals presence at the farmers’ market. The California Department of Food and Agriculture — www.cdfa.ca.gov/is/i_&_c/cfm.html. of efficacy, environmental safety and social responsibility. Display your organic Providing directory listings of Certified Farmers’ certification. Visit Markets in California and information on accessing www.ccof.org/store.php markets, including a preliminary certificate applica- for CCOF signs and tion and a list of markets by county. We remain committed to providing organic labels. The UC Small Farm Center — www.sfc.ucdavis. the Best People, the Best Products and the Best Service edu/farmers_market/. Farmers’ market resources with a step-by-step access guide and information on Along with the Certified Producer Certificate from the regulations and organizing a new market. County Agricultural Commissioner, organic growers must The Agricultural Marketing Service — www.ams. display their Organic Registration for the State of California usda.gov. Facts and figures on farmers’ markets and Organic Certificate from a USDA-accredited certifier. nationwide as well as press releases and other Displaying these certificates provides verification that prod- related publications. ucts represented as organic are actually certified and allows consumers to readily access information about production The Networking Association for Farm Direct methods. Signs identifying organic produce can help organic Marketing and Agritourism — www.nafdma.com/ growers distinguish their stand from other growers at the Resources. Helpful links related to direct marketing market. Growers who sell organic and non-organic produce and helpful tips for growers outside California. at their stand must clearly distinguish between certified organic and non-organic items. www.cpsagu.com 6475_11/09

32 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 33

CCOF_6475_11-09.indd 1 11/18/2009 10:47:23 AM Website Reviews

CSA Management Services – Streamlining a offer subscriptions of different sizes and frequencies with Once Difficult Management System a number of delivery options, all customizable by the manager. These features can be turned on and off depending Community Supported Agriculture (CSA) is a direct-to- on the needs of the producer. The CSAWare administrative consumer sales method that allows the public to purchase a site allows producers to look at analytics of purchases and “share” of a farmer’s seasonal harvest. Shareholders purchase growth in shares or deliveries, print labels and harvest lists, The tool that fixes their membership in order to receive a box of produce and email members, and change share items and sizes. Many of other goods from a local producer on a scheduled basis. the management tools are multilingual and all options are CSA programs guarantee income to the farmer who can customizable. tailor the share price to address their on-farm production crop-damaging insects for good. costs. As the popularity of CSAs has increased, the need for a management system has become apparent; farmers often complain about the time and energy it takes to manage and maintain their CSA program. Streamlining CSA management allows producers to spend more time on the field and less time managing member sign-up, payments, and orders. These services eliminate multiple spreadsheets of members and payments by providing online ordering options and convenient organizational tools. Both sites below are customer-friendly, highly customizable, and provide similar services for farmers operating CSA programs. Farmigo — www.farmigo.com. Farmigo provides an online dashboard for CSA managers to coordinate harvests, payments, orders, and deliveries. The member section of the dashboard provides an overview of active orders, communications, and status of member subscriptions while the reports section allows managers to print labels, generate packing lists, and monitor deposits and cash flow. Managers organize their webstore, newsletters, and messages in the market section and manage share sizes and harvests in the farm section. Managers can also be provided with a web store for share-holders to order additional items. The sign-up wizard is customizable and makes member registration convenient and informative. Shareholders can access their orders, payments, CSAWare — www.csaware.com. For over two years, Local account information, and put their share on hold through the Harvest (www.localharvest.org) has worked to develop online system. CSAWare, an online service for managing and tracking CSA programs. CSAWare is a flexible option for CSA managers. Both Farmigo and CSAWare offer private demonstrations for Shareholders can sign up and pay for their box online, those looking to get started with a CSA management system order additional items on the farm store, and manage their and they will work with you to develop a service that works account information. They can also place future deliveries for you and your shareholders. on hold and check the status of their orders. Farmers can Immediate insect control for organic production.

PyGanic* is a versatile tool for producers of organic crops outdoors, in greenhouses, or on and around organic livestock. The active ingredient, Pyrethrins, is a botanical insecticide derived from chrysanthemums. PyGanic can be applied up to and including the day of harvest. PyGanic knocks down and kills a broad spectrum of insects on a broad spectrum of crops,

 Irrigation & Pest Control for Farms making it a valuable tool for what you need, when you need it. Mykos, Mykos 30, Always read and follow label instructions prior to use.  OMNI Enviro Water Systems 2 Azos, CO  Xtreme Gardening Products www.pyganic.com | 1-800-645-6466 | [email protected]  OMRI Listed Products H20 Energizer Increase crop yield and improve plant quality!

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34 CCOF Certified Organic Magazine—Winter 2011

Member Listings a new Crop oF orGaniC Books! Daniel C. Harrington Gonzaga Farms Kimberlee A Bell Davis Penterman Farming Sustainable Seed THE BARN GUIDE TO TREATING DAIRY COWS NATURALLY NEW CERTIFIED VETERINARY / AGRICULTURE U.S. $??.00

n this book, I have tried to give farmers a boiled-down Ronnie & Teresita Gonzaga Kimberlee A Bell Davis & approach to common and not-so-common cow problems. HUBERT J. KARREMAN, V.M.D. dba Dch Organics Company, Inc. Company IThis book is meant to be very practical and instantly usable in the barn — presenting a thorough exam of the animal and listing the primary symptoms with pictures of the problems. I then offer possible conclusions and give a small set of natural treatments THE that I have found work consistently well. I sincerely believe that The Barn Guide To TreaTinG La Habra, CA Kenton B Bell this book will be useful to all dairy farmers. A hands-on barn and Charles Bandy & Daniel C. Brian Penterman Theo Bill and John Fendley Case studies ﬁeld guide designed MEMBERS listed by Hubert J. Karreman, V.M.D. for quick and easy use. descriptive symptoms to help Seven broad Q Provides immediate Detailed visual diagnose ailments categories for fast signs to compare answers to your cow’s when problems and easy reference. health questions. appear. with on-farm symptoms for quick

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Als riate dry seen. is t that the cow ndicates approp pale pink and th Ardsheal Farms lly, measured ou fill which i le pink or very and figure out problems ll. ora eeds. pa sta ir n n ironment: Box take to meet the circulation (ofte Env matter in an indicate poor of lactation c emia ation to the stage hydration) or an In rel di- goes with de to lose body con cows will tend lood loss. — n when due to b - lean to very lea ally indicates in Blackberries, Blueberries, [email protected] tion and look eddish pink usu urs R ctation. This occ essive cir- in peak milk la ation, fever, or exc using symptoms that you oticeable flamm d t is more n le is not goo in all breeds bu on. A light purp culati and Holsteins. cates a very sick in Jerseys s it usually indi ossbreds tend a ay have or breeds and cr same animal m Min ng animal. This La Mirada, CA bpenterman@ [email protected] y condition duri of the er bod each to keep bett y red rings below en fed the tin ngs GUIDE actation wh are toxic ri peak milk l nt teeth – these can see, touch, hear and or Jersey. fro l. Holstein k anima same diet as a dicate a very sic nstantly and in eed cows are co rn calves, there If minor br Note: In newbo there is a seri- below or look skinny, sh red coloration lean be is a browni on the e that needs to s is normal — ulcerated areas ous feeding issu nt teeth and thi Notice the REAL-WORLD the fro the is from od body con- e gums to lf with the roof of the mouth. This ressed. Go eed to look at th Jersey ca roof of d add on, various you will n al area of red s barely alive an + feel. lk producti ditons of th a continu calf that wa ak mi s. mou a Once past pe s circulatory statu astie ach worms. 90 g on different breed gauge tion; due to par sted with stom uld start puttin ulcera infe animals sho w. oose area nveot,n’ t of co To check for a l infestation. on asga arien .f rIfe sth eyan d h Loose Teeth — conditiCow glu- ttle to 2r3g%y cisa lbceiuinmg eed a special li MERS 121 nal nroets enpooundgehd ene tooth, you n CA RE F OR FAR station of inter then t “S” shap e in mouth L ORGAN IC CO W to a severe infe ate IV. Thew sl isig phroducing. t that keeps the PRACT ICA en ere can forco wnhat the co assium. instrumen If ulcers are se d not eating, th fed indicate low potake l does chomp Ulcers — parasites an neck can k ration and m o that the anima th, this is Therefore, chec open s ere in the mou lcers as well. ergy . If the lower anywh be oral u s a balance of en n on your hand rm. A veterinar- cers are always CASES sure there i dow sy e for true ala y case, oral ul in. ose (these are ea caus y. In an rates) and prote ont teeth are lo lled immediatel ally, if ulcers S NATURALL Y (carbohyd fr ronic should be ca sign. Addition to W ch an d TING DAI RY CO can indicate a i s a ba the Q GUIDE TO TREA check), this ircular erosion gue, contact to c ton Real-world cases are 120 THE B ARN Ulcers can be found on the are ney condition. . They usually rities imme- kid ragged erosions or federal autho or mmon state and 15 us, the most co n indicate foot E FOR FARMER S indicate a vir ately as this ca ANIC CO W C AR (BVD). di PR AC TI CAL ORG viral diarrhea FMD). being bovine mouth disease ( ill individual ionally in a very Occas and anemic due organized by symptoms calf that is down Treating Dairy NATURALLY G DAI RY COWS 35 DE TO TREATIN E FOR FARMERS THE B AR N GUI AN IC CO W C AR Gary Dressen in an easy-to-understand 14 PRAC TI CAL ORG Specific initial organic Y WS NATURALL TING DAI RY CO Hubert J. Karreman, V.M.D. The companion EA N GUIDE TO TR Cherries, Jujubes, Mixed Pistachios format for on-the-spot use. treatments and34 THfollow-E B AR Full-color Valuable advice to [email protected] pentermanfarming.com Seeds up details to resolve the pictures of most case help make the best Q Features nearly 100 problem as efficiently as Cows Naturally studies and hands-on decision about possible. case studies and over exam topics. cow care. 250 full-color pictures. La Habra Heights, CA Q Field-tested natural treatments from 15 years Vegetables, Olives, Plums, 559-269-9089 DR. HUBERT KARREMAN has more than 25 years of PRACTICAL ORGANIC COW CARE FOR FARMERS Avocados Grapes sustainableseedco.com of dairy veterinary practice. practical experience working with dairy cows, 15 of those The companion guide years as an in-the-trenches dairy veterinarian working guide to Treating Dairy Cows Naturally, this book to Treating Dairy Cows primarily with organic dairy animals. From this experience KARREMAN he has developed a set of therapies allowable for use in Naturally. organic livestock which are easy to apply across a variety Avocados of situations. Dr. Karreman has been continuously active Quince ISBN 978-1-601730-23-7 in mainstream and alternative professional veterinary 951-676-2045 707-967-9977 707-703-1242 organizations and has given numerous invited presentations about organic livestock health care to farm EAN and veterinary audiences in the United States, Canada, Holland and South Korea. During his 5 years on the National Organic Standards Board (NOSB), he wrote recommendations for implementation ACRES U.S.A. by the USDA National Organic Program and also helped write the includes an easy-to-follow visual and hands-on Kirk Organic Ranch Acres U.S.A. 562-697-2154 guidelines for complementary and alternative veterinary medicine for 562-318-6767 www.acresusa.com the American Veterinary Medical Association (AVMA). Dd Ranch Chance Kirk Produce World Inc. The Napa Valley physical exam section, features nearly 100 case Benavides Farms Great American Exeter, CA Don Daniel Al Solari Reserve studies organized by symptoms, and offers valuable field-tested Jesus Benavides Visalia, CA Appetizers, Inc [email protected] Hayward, CA Mark Griffin, Mary Maher & Baldwin Park, CA Avocados, Oranges, Oranges Kim Lamborn, Steve Cordova, Mandarins [email protected] Paul Asmuth natural treatments. Softcover, 191 pages. #7065 — $40.00 Grapes (Raisin), Raisins (Valencias) Marco Meyer, & Ellen Meyer www.nakedsatsuma.com Carrots St. Helena, CA 626-482-7279 661-725-2971

559-799-5649 Nampa, ID 510-760-4320 NO-TILL FARMINGORGANIC mgriffin@ Agriculture/Organic Farming U.S. $28.00

rganic No-Till Farming offers a tillage turns into rotational tillage, map to the Holy Grail of organic natural soil biology is maximized and ORGANIC [email protected] Ofarming — a system that limits synthetic inputs are minimized. Combin- orGaniC no-Till FarminG thenapavalleyreserve.com tillage, reduces labor, and improves soil ing the best aspects of no-till and satis- Blue Bottle Coffee, LLC. structure. Based on the latest research fying the requirements of USDA organic Lewis Family Vineyard by pioneering agriculturists, this book regulations, the system laid out in this NO-TILL Dieter Eckert Rafetto Enterprises dba arms you with new technologies and tools book “provides great potential for agri- Manufacturing, Meals, Olives, Peaches based on sound biological principles, cultural change,” Moyer writes, “through making it possible to reduce and even the use of cover crops and reduction of James Freeman, Mario Baez, & eliminate tillage. Jeff Moyer’s clear and synthetic herbicides, while giving organic FARMING Jeff Moyer. Organic No-Till Farming offers a map to Dieter Eckert Peter Murphy & Richard Lewis comprehensive guided tour of organic no- farmers what they need in terms of weed Tnt Enterprises till is based on using soil biology to power management and soil building practices.” ADVANCING NO-TILL Packaging, Storage 707-302-3852 the system. Field-tested over many sea- For organic farmers who want to reﬁne sons, these methods make cover crops their practices and conventional farmers AGRICULTURE into a source of fertility as well as a tool interested in new ideas, Organic No-Till

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Based on the latest Moyer has served as chair of the USDA’s National Organic Standards [email protected] Grapes (Wine) Board, which serves to advise the Secretary of Agriculture on organic Walnuts issues. Jeff is also a founding board member of Pennsylvania Certified Organic. Walnuts Moyer also manages Sky Hollow Farm where he and his Concannon Vineyard, family have lived for over 30 years. He maintains 52 acres of crop and woodland, raising beef cattle, hay, grains, and now Coffee (Roasted) as his son Orin takes over, pastured poultry. www.acresusa.com ISBN 978-1-601730-17-6 805-441-7199 Green Goddess Organics 707-337-3190 530-957-0265 ACRES U.S.A. research by pioneering agriculturists, this book offers www.bluebottlecoffee.net The Wine Group LLC EAN Madeleine Clark Andrea Hurford & Sharon new technologies and tools based on sound biologi- 510-418-2312 E. J. Nazaroff Organic Prunedale, CA Meyling Ranch Raisin Valley Farms Farms Linda J. Meyling Ijams cal principles, making it possible to reduce and even eliminate tillage. Bluebird Trail Farm [email protected] Marketing LLC Ripon, CA Evon J. Nazaroff & Ann P. Fallow, Tomatoes (Fresh Stockton, CA Mike Jerkovich & Jack Blehm Chris Kieffer andrea.hurford@ For organic farmers who want to refine their practices and conven- Nazaroff Market) Cherries Kerman, CA Coarsegold, CA thewinegroup.com Kerman, CA 831-663-3396 209-931-6212 [email protected] tional farmers interested in new ideas, Organic No-Till Farming is Breeding and Producing Organic Seed. [email protected] Wine enazarrof@boghosianraisin. Raisins, Sorting indispensable. Softcover, 204 pages. Fallow, Olive Oil, Olives Mike & Michelle 209-599-0450 #7069 — $28.00 com Hodo, Inc. dba Hodo 559-846-7128 559-760-6760 Grapes, Prunes Soy Beanery LaGrande Mike & Michelle LaGrande Tredway Vineyard Bugenig/Townsend 559-846-7909 Minh Tsai, Dean Ku, John Notz, Ravenswood Estate Kristine and Larry Tredway ranChinG Full-Time & Daniel Alafetich Williams, CA Vineyard Stace Townsend & Lou Bugenig Four Seasons Farms maclagrande@sunvalleyrice. Kelseyville, CA Oakland, CA Leland Reichel [email protected] on Three hours a day Ferndale, CA Cole Dutter com [email protected] Geyserville, CA Grapes, Grapes (Cabernet cvictorine@ Modesto, CA Native Grass Pasture, Alfalfa Cody Holmes. Holmes has found that to be really Soy Milk, Soy Products, Tofu [email protected] Franc) eelriverorganicbeef.com [email protected] Hay, Cattle (Slaughter) successful, the critical factors are your decision Cattle (Slaughter), Pasture, www.hodosoy.com Grapes (Grenache), Grapes 707-277-7067 Artichokes, Beans (Fresh), 510-464-2977 530-713-2501 (Merlot), Grapes (Petit Syrah), making and planning abilities. Learn how to plan Pasture & Rangeland Beets, Broccoli, Corn (Fresh), 707-498-0286 Morada Produce Co. Grapes (Wine), Grapes Two Dog Organic and make good decisions from Holmes, a cattle- Eggplant, Flowers, Gourds, Horsley Farms, Inc (Zinfandel) Nursery Herbs, Lettuces, Melons, Jessica DuBose & Luther Rafeal Gomez and Henry Buttonwillow Ranch Foppiano III 707-975-3866 Jo Anne & Alejandro Trigo man who had struggled for decades, to find this golden nugget. Donald E. Mabs Onions, Peppers, Tomatoes Horsley Los Angeles, CA (Fresh Market) Midland, OR Linden, CA Robby K Farms You too can feed more people than other ranchers, have grass- Reedley, CA Cherries, Packing [email protected] [email protected] 209-523-8061 [email protected] Robin Kezirian Transplants lands that are more productive and useful than they previously Alfalfa Hay, Amaranth, Barley, 209-546-0426 Fresno, CA Oranges Freeman Bros. Ranching www.twodognursery.com were, and enjoy raising a family without spending all your time 559-647-6580 Grain, Grains, Oats, Pasture, Olala Farms [email protected] 323-422-3835 Ron Freeman Wheat Grapes (Raisin) working. Softcover, 200 pages. #7071 — $30.00 Jacksonville, IL Arlo Acton and Robyn Martin C. Azcona Orchard www.horsleyfarms.com North San Juan, CA 559-978-5569 Ventanas Del Mar Carlos & Paula Azcona [email protected] 541-281-7982 Robert Lee Shorman & Gary Cattle (Slaughter), Hay, [email protected] Ryan Coffee Company alBreChT’s FoundaTion Hollister, CA Chestnut, Chestnuts Kreitzer [email protected] Pasture J & P Organics Greg Ryan Carlsbad, CA www.freemanbrosranching. Juan Pablo and Pablo Perez olalafarms.com San Leandro, CA ConCepTs Walnuts 530-292-3445 [email protected] 831-635-9468 com Castroville, CA [email protected] Apples, Artichokes, Cherries, William A. Albrecht, Ph.D. After many years, The 217-473-7692 [email protected] www.ryancoffee.com Old Creek Ranch Corn (Fresh), Gourds, Guavas, Albrecht Papers Vol. 1 is back in print. Nature gave up California Date Growers Beets, Broccoli, Carrots, Chard, John & Carmel Whitman 510-357-1425 Lettuces, Macadamias, Exchange Fukuda Satsuma Ranch Corn (Fresh), Flowers, Green her rare secrets to Dr. Albrecht simply because he was Donald E. Mabs Oak View, CA Starcross Family Oranges, Peaches, Pears, Elvira Zamora Beans, Mixed Vegetables, Strathmore, CA [email protected] Peppers, Plums, Squash, a curious farm boy who liked logic and adventure. Thermal, CA Raspberries, Squash, Confraternity, Inc dba [email protected] Blackberries, Cherries, Starfruit, Tangerines [email protected] Strawberries Sister Julie'S Olive Oil Through his extensive experiments with growing plants, soils and Tangerines Peaches, Plums 760-585-8623 Dates 831-578-9479 www.oldcreekranch.com Julie DeRossi their effect on animals, he sustained his theory and observation 559-647-6580 Annapolis, CA Wiebe Farms Inc. dba 760-397-8298 Jack & Roger Blehm dba 805-649-4132 that a declining soil fertility, due to a lack of organic material, major G.S. Cosmeceutical [email protected] Bari Olive Oil Co. Carranza Brothers Blehm Brothers Lavender, Olives, Pasture USA, Inc Omni Green Care Richard, Ryan & Kyle Sawatzky elements, and trace minerals — or a marked imbalance in these nu- Organic Jack & Roger Blehm Bernard Cooke www.starcross.org Andrea Sercu & Gurpreet Reedley, CA trients — was responsible for poor crops and in turn for pathological Donald E. Mabs Kerman, CA Detroit, MI 707-886-1919 'Gogi' Sangha [email protected] Strathmore, CA Grapes, Raisins [email protected] conditions in animals fed deficient feeds from soils. These papers Livermore, CA Olive Oil, Olive Oil Processing, [email protected] 559-355-3925 Broccoli, Cantaloupe, Carrots, Stehly Grove Mgt./ [email protected] Olives addressed to scientists, and especially to farmers who worked with Tangerines Cauliflower, Celery, Garlic, Rancho Alegre Packing Jamaica Tea Company www.barioliveoil.com 559-568-2500 Lettuces, Melons, Onions, Al Stehly nature are as valid today as when they were first written. Softcover, www.gscos.com Peter and Nichole Hacket 559-351-8485 Parsley, Radish, Strawberries, Valley Center, CA 925-583-1426 Pittsburg, CA 515 pages. #1007 — $40.00 Charles Kluge Farm Tomatoes (Fresh Market), [email protected] William Crivelli dba [email protected] Charles Kluge Garden Variety Cheese Watermelon Avocados, Citrus Crivelli Ranch Kelseyville, CA Beverage 760-749-4552 Manufactured in the U SA by: Rebecca King 313-740-5009 Chad Crivelli Walnuts 510-908-2410 Royal Oaks, CA Dos Palos, CA 707-279-1992 Pad 4 Farms Sunmet Juice Company, [email protected] Jasper Ranch [email protected] Jaime Padilla Jr. LLC Cheese, Pasture, Sheep William Jasper Pasture, Pomegranates, Sudan Shop online: www.acresusa.com Correia Dairy Butte City, CA Mike Robertson & Larry Nixon Shop online: www.acresusa.com (Transitioned) Escondido, CA grass Emanuel & Kathy Correia [email protected] Arvin, CA 831-761-3630 [email protected] 559-217-3435 Cotati, CA Cucumbers, Squash (Summer), [email protected] To order toll-free call 1-800-355-5313 Oranges, Tangelos To order toll-free call 1-800-355-5313 [email protected] Watermelon Juice Concentrate York Point View 760-743-9328 P.O. Box 307, Canby, OR 97013 Cattle (Dairy- Last 1/3rd), 530-300-1625 661-854-0457 Properties, LLC Shipping: United StateS — $3/1St book, $1/book thereafter Cattle (Dairy- Transitioned- Not Jim York 888-877-7665 for Meat), Milk (Raw), Pasture Rancho Palos Verdes, CA [email protected] 707-334-6974 [email protected] p.o. box 91299, austin, tX 78709 —continuedAvocados on page 38 310-544-6177 512-892-4400 / fax 512-892-4448 36 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 37 WSDA Organic Registered Material, see most current WSDA Organic list at Member Listings —continued from page 36 http://agr.wa.gov/FoodAnimal/Organic/docs/bnml_by_product.pdf

NO LONGER Housing Authority Of The Tricar Sales, Inc. APELSA Guadalajara SA Plasma Power Private Contributing County Of Los Angeles Valley End Farm de CV Limited Dba The Growing Experi- Individual SEEKING ence Victoria Farms Javier Lozano KK Arun Krishnan Warren Vineyards Prol. Pino Suarez S/N J-12 (New #23) 6th Avenue, Nikita Rodgers In The Garden Of Davida Santa Cruz, CA CERTIFICATION West Inland Growers, Inc. “San Gaspar DeLas Flores Anna Nagar Indigo Labs Tonala, Chennai, India Williams Foods, Inc./ C.H. Agricola Las Montanas - Jack Neal & Son, Inc./ Jalisco, MX” [email protected] Family/Promoting Lawrence Lower & Upper Guenther & Sons, Inc Erendira [email protected] www.plasmaneem.com Individual Angel Farms Bloc www.nutritec.org Beckstoffer Vineyards, Jack Neal & Son, Inc./ Sakuma Bros. Farms, Neal Family James Wiggins Napa Valley Promoting Inc. Moraga, CA Biscuit And Bone, Llc Jack Neal & Son, Inc./ Charlie Anderson Winkelhaus - Second NEW Businesses Blackwell Ranch P.O. Box 426 Chance Vineyard Burlington, WA Individual Blue Fire Farms SUPPORTING Bridgewell Resources Kosher Gourmet Dog [email protected] Blue River Jerseys Bakery Darren MacFarlane Sheila Judd MEMBERS 12420 SE Carpenter Drive www.sakumabros.com Bob’S Market & Green- Masada Bakery Raleigh, NC house Inc. Clackamas, OR West Coast Foliar Mountanos Vineyards Lifetime dmacfarlane@bridgewellres. Cobble Hill Farm Blends LLC Student/Limited Mystery Valley Ranch com Supporting Kelly Fox D & J Farms Organics www.bridgewellresources.com Income D.E. Farming/Esparrago Nancy Pinoli Business 144 14th St. Mark Ludlow De Los Planes S.A De C.V. NCFS - Real Food 4 Real DAC Service, Inc. Pacific Grove, CA Certis USA [email protected] Lacey, WA Diversified Farming Inc. People Dba Northern Tim Damico Daryl Baltazar California Farm Service www.f-efoliarblends.com Earth Brand Ranch, Llc 9145 Guilford Road, Suite 175 1560 H. St. John Navalesi Ed Ramirez Nexgen Pharma, Inc. Columbia, MD Fresno, CA Northridge, CA [email protected] Erickson Trucking Inc Norco Ranch Inc. [email protected] Ag Advisor Ferreira Dairy Organic West Co. www.certisusa.com Leo Pedretti Penny Ice Creamery Kelly Fox Clovis, CA Foothill Organics Dor- Palisade Greenhouse Zachary Davis 144 14th St. mant Premiere Brand Meats Contributing 913 Cedar Street Pacific Grove, CA William Taormina Ghianda Rose Vineyards Robert J Silva Farms Businesses Santa Cruz, CA [email protected] Anaheim, CA Golden Gate Confec- Ryan Palm Zach@thepennyicecreamery. tions, Llc Sun World International, Annie’s, Inc. com Grand Island Ranch Llc Aimee Sands www.thepennyicecreamery. 564 Gateway Drive Hermitage Ranch Tamai Farms Dba Chan- com Organic nel Islands Harvest- Napa, CA [email protected] Honey Acres Inc. ers, Gloria’S Fruits & Vegetables www.Annies.com

AgroThrive, Inc. manufactures liquid and dry organic fertilizers with third- party independent process validation, applying a fully functional HACCP Food Safety system. Preserving Biodiversity and AgroThrive LF Liquid Fertilizer AgroThrive SA Soil Amendment Supporting Sustainable Organic Liquid Fertilizer, AgroThrive LFK AgroThrive TD Top Dressing Potassium Enhanced Agriculture Since 1989 AgroThrive, Inc. is committed to Organic Integrity, focused on Food Safety, and providing a complete Trace Back System. Each AgroThrive lot is analyzed for pathogens, plant nutrients, heavy metals, C. botulinum toxin, and nitrogen 14 to 15 ratio, with certificates of analysis provided to each customer. A temperature history graph, detailing each lot’s high temperature Flavor. Performance. treatment, is also included. Marketability. 100% Organic. AgroThrive, Inc. founder, Dragan (Dennis) Macura, M.Sc. has unparalleled research and development experience in Industrial Fermentation and Seeds of Change™ would like to express our deep Food Safety Management. appreciation for those who promote, practice and improve certified organic agriculture. We are At AgroThrive, we believe food safety starts with fertilizer. committed to our partnership with CCOF and our shared vision of sustainability. Your success is important to us, just as the support and feedback you provide helps us continually improve our products and services. Call our technical sales staff or visit our website to view the full range of our offerings. 888-449-2853 831-675-2853 www.agrothrive.net T O Order 1-888-762-7333 www. S eedSOfchA nge. c O m

38 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 39 Classified Ads Post harvest protection For Sale tanks. Some equipment and fabrication be harvest and field crew supervision. A are available. Very flexible terms. For more minimum of three seasons on a diversified JD 900HC Tractor information or a meeting, contact Lance vegetable farm is required. Supervisory looked better. 3220 hrs w/Buddingh Weeder Co. Basket Cleaver, owner, at (831) 905-3411 or by experience strongly preferred. Compensa- Weeder set up for 10 plant lines, tractor emailing [email protected]. tion: a competitive hourly wage based widened out to 80 inches. $14,500 for upon experience, and housing in a 3 BR, both. Please call (559) 352-1700 for more 20-acre Boulder Creek Property For split-logged home. Long-term job opportu- information. Rent nities are a possibility after trial period of This 2 bedroom, 2 bath house rests on a one year. Couples and families welcome. Lockwood Potato Harvester sunny south-facing meadow with 3 acres Application deadline is February 1, 2011. Model 4500. 2 row. $4,500. Please call fenced for organic farming. Over 10 acres For more information, contact Gary Brever (559) 352-1700 for more information. are usable and water is provided by the city. by emailing [email protected]. Visit 2 Lockwood Potato Planters The land has been used as a vineyard as www.ploughsharefarm.com for details. well as for vegetables, herbs, and goats. The Model 4000. 4 rows pick style. $4,500 for gated property sits on a private road. Rent Ploughshare Farm Internships both. Please call (559) 352-1700 for more is set at $2500/month. Email lesliexleland@ Join the intern team at Ploughshare Farm information. gmail.com or call (408) 218-3496 for more for the 2011 season! Wage, room, board Refrigerated Trailer For Sale details. and an excellent learning experience. Email 24’ refrigerated trailer for sale. Works well. [email protected] for more details. $3,000. For more information contact John Start-up Farm - Operating Partner(s) Teixeira at (559) 694-0017 or by email at Crops For Sale Old School farm is a start-up farm operation [email protected]. Organic Alfalfa on 54 acres that was once a family dairy CCOF certified organic alfalfa, approximate- farm. Operating partner(s) would live free Fruit and Vegetable Sizer For Sale ly 100 tons of dairy quality, tested premium Greefa type, 6 drops, loading chute and of charge in a 6 bedroom home. For ongo- and supreme. Barn stored, 3-string, 135 lb. ing work on the farm, the operating partner tables. For sale for $4,500 in Gridley, bales. No rain. Price includes storage until CA. Please call (530) 570-7211 or email would acquire a significant vested owner- approximately June 1, 2011. Trucking is ship interest. Plans for the farm include [email protected] for more informa- available. Call Tom at (530) 279-2223 or tion. a wide variety of animals, poultry, fruits, (530) 569-0383 for pricing and information. and vegetables. The idea is to have a very Processing Equipment Organic Tuscan Blue Rosemary bio-diverse and self-sustaining farm and to use the operation as a showcase for how to Used walnut processing equipment for sale CCOF certified organic Tuscan Blue Rose- farm gently yet productively on the land. in Paso Robles, CA. Complete plant with 8 mary available fresh for bread bakers and Educational events, workshops, seasonal dehydrating bins, conveyors, squirrel cage, food processors. Up to 2,000 pounds ready events, and community activities as well as natural gas unit, outside elevator, and leaf now or for weekly shipments up to 100 a roadside farmstand and seasonal cafe are blower for $10,000. No rock bin or air leg. pounds year round. 10 pound sacks, 6 to 12 also planned. This is a ground floor/blank Equipment is in good condition but has not inch lengths, FOB Santa Rosa, CA. Prices slate opportunity for an individual or couple run for some years. It is intact and ready for negotiable but prompt payment required. to bring their creativity, passion, and strong dismantling. Price varies depending on deal. Contact Wine Country Cuisine at (707) work ethic to a beautiful setting and play a Custom designed self-contained electric 585-9434 or email WineCountryCuisine@ major role in developing something special. portable conveyor on rollers: $1,500 (priced directv.net. separately). For complete details, contact Old School Farm is located in Honesdale, ow organic fruits and vegetables can look Coco from Fair Oaks Ranch at (805) 238- Organic Timothy and Fescue/Clover PA - Wayne County. Contact alanbenner@ ™ Nbetter and last longer, with DECCONatur 3811. Mix Hay gmail.com for details. post-harvest solutions. This is the ﬁrst and only CCOF certified organic excellent high-des- full line of organic sanitizers, cleaners, coatings, Land for Sale or Lease ert quality hay - put up right. 3-twine bales and biofungicides. And DECCO gives you 125-140lbs. Truckload sales only. Trucking Classified Ad Submission CCOF certified members and supporting one-source convenience for everything you Seven Certified Organic Acres For can be arranged. Located in Lakeview, OR. members may run classified ads for free need: products, technical support, equipment For pricing and more information call (541) Lease in the Salinas Valley online and in Certified Organic, the CCOF support and more. 947-4062 or (541) 417-0284. About 7 acres of land, with or without a Magazine, as space permits. To submit your house, is available in the Salinas Valley of ad, please email [email protected] or fax your Trust DECCONatur. Your produce will look good, California. The land has excellent drainage and so will your bottom line. For Employment ad to CCOF at (831) 423-4528 with a sub- and production, certified organic history, ject line of “CCOF member classified ad.” more information, contact your and has long been used in strawberry Crew Supervisor Wanted DECCO representative production. Ag structures are available for Ploughshare Farm, a 400-member CSA at 1.800.221.0925, or click compliance and general usage and there in Alexandria, MN, is now hiring for a on www.deccous.com. is a new ultra efficient Ag-pump with large Field Crew Supervisor. Primary duties will

DECCO U.S. Post-Harvest, Inc. 20092010

40 CCOF Certified Organic Magazine—Winter 2011 CCOF Certified OrganicMagazine —Winter 2011 41 Events Calendar

February 8-10, 2011 5pm-9pm on February 18, 2011. Day Small Farm Conference. Visit CCOF’s World Ag Expo, International two of the Annual Convention is a full booth in the exhibitor room to speak Agri-Center, Tulare, CA day Education Conference, Growing with us about organic. the Organic Market, with hands-on The World Ag Expo, the world’s largest workshops and panel presentations March 10-13, 2011 annual agricultural exposition, brings focused on how to bring your organic Natural Products Expo West, together the latest in agricultural product to market. Day two will also Anaheim Convention Center, technology and innovation with 1,600 include a trade show of exhibitors that exhibitors and an average of 100,000 service and provide marketing support to Anaheim, CA attendees. Attend free seminars, cooking the organic industry. Farm tours of local Join CCOF at the premier trade show for demonstrations, and more. Visit CCOF CCOF operations in the Ventura/Oxnard the natural, organic, and healthy prod- at booth #3424 and join us in promoting area are planned for the third and final ucts industry to enjoy the best products organic agriculture. day of the Convention. of today and explore future trends. With thousands of exhibitors and over February 18-20, 2011 March 6-8, 2011 50,000 professionals and peers, Natural CCOF Annual Convention, California Small Farm Products Expo West is a great chance to Ventura, CA Conference, San Jose, CA network and stay up-to-date on industry issues and trends. Visit CCOF at booth Join us for CCOF’s second Annual This three day educational conference, #2611. Convention, February 18-20, 2011, in titled “Small Farms: Bright Futures” is the Ventura, California. The Convention premier gathering of small farmers and begins with the CCOF Inc. Board of those who support them. Enjoy on-farm Directors meeting and training on tours, focused workshops, general For more organic events, visit CCOF’s February 18, 2011. The CCOF Annual educational sessions, and opportunities online calendar at www.ccof.org/ Meeting and Reception hosted by the for peer networking at the 24th California calendar.php. South Coast Chapter will be held from

42 CCOF Certified Organic Magazine—Winter 2011 CCOF Non-Profit Organization 2155 Delaware Avenue, Suite 150 US Postage Paid Santa Cruz, CA 95060 (831) 423-2263 • fax (831) 423-4528 Permit #262 [email protected] • www.ccof.org Santa Cruz, CA