INOVISH JOURNAL, Vol. 4, No. 1, June 2019 e-ISSN: 2528-3804 p-ISSN: 2621-7295

THE MAKING OF PROFILE VIDEO ABOUT TOURISM IN SIAK REGENCY

Sikin Nuratika1, Safra Apriani Zahraa2, M.I Gunawan3 1,2,3English Study Program, Politeknik Negeri Politeknik Negeri Bengkalis Jl. Bathin Alam-Sungai Alam, Bengkalis, , Postcode: 28711, Phone: (+6277) 24566, Fax: (+2766) 800 1000, e-mail: [email protected], [email protected]

Abstract: The main purpose of this study was to explain the processes of making a profile video about tourism in Siak Regency. The method of this study was classified into descriptive method. There were several steps in making this video such as collecting data, providing materials,recording the video, giving the subtitles, continuing proceed with the process of dubbing, and the last was editing process. This video contains of ten places and a tourism event. This video can be used in order to help students, Tourism Office of Siak Regency, local community, and especially International community get information about the history and the tourism destinations in Siak Regency easily.

Keywords:Profile Video, Tourism, Dubber, International Community, Siak Regency.

INTRODUCTION Indonesia is rich in natural beauty, history and various cultures. Tourism is an important economic One of Regencies in Indonesia which sector in Indonesia, especially inbound has beautiful scenery, history and tourists which give foreign exchange various cultures is Siak Regency. earnings. In 2013-2015, tourism There are many ways in ranked fourth in terms of foreign promoting tourism of Indonesia. One exchange earnings after oil and gas of the ways is through video. Many commodities, coal and palm oil. Based tourism in Siak Regency according to on data of BPS and Kemenpar in a book "Pesona Pariwisata Kabupaten Suranti (2016), foreign exchange Siak" which includes historical earnings 2015 amounted to 11,629.9 tourism, cultural tourism, sports US$ more or grew compared to the tourism, artificial tourism, culinary previous year. tourism, natural attractions,

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entertainment attractions, conservation tourists came to visit Asserayah Al- and education tourism. Those tourism Hasyimiah Palace both on Saturday make many people who have made and Sunday even on weekdays. This is short videos about the beauty of supported by Daily Receipt Report Tourism in Siak Regency. One of data of ticket sales at Siak Palace on them is Tourism Office of Siak July 16th, 2017. There were 24 foreign Regency which has made short videos tourists who visited Siak Palace, 10 about tourism of SiakRegency. But, tourists from Malaysia and 14 tourists there are some problems about the from Australia. Then the participants videos : of "Man of The Year" came from 13 Firstly, the videos are only different countries who visited Siak short videos, and the duration of the Regency on August 17th, 2017. videos is also limited. The videos only describe some of the existing tourist REVIEW OF RELATED attractions in Siak Regency by LITERATURE displaying place and write name of The Nature of Tourism tour without giving the detail ` According to MachIntosh in explanation about the tour. Pitana and Diarta (2009: 45) tourism is In addition, the dubber “The sum of the phenomena and (someone who explains the exposure relationships arising from the of the video) explained the exposure of interaction of tourists, businesses, host the video use Bahasa Indonesia and governments, and host communities, the explanation of the video is not too in the process of attracting and hosting much because it adjusts the duration of these tourists and other visitors”. exposure of video. Meanwhile, tourism does not only To solve these problems, a play an important role in economic profile video about tourism in Siak issues, but also a role in social, Regency was made which a longer cultural and political issues. Pitana and 3 duration. This is because according to Gayatri (2005: 6). personal experience of the writer Nowadays, tourism is very during the apprenticeship at Tourism important part in Indonesia because Office of Siak Regency, many foreign tourism is one of the contributors of

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foreign exchange earnings after oil and managers are constantly updating their gas commodities, coal and palm oil knowledge in order to find out the best based on Data of BPS and Kemenpar technological resources to develop the in Suranti (2016). On the other hand, promotion of destinations on the web.” MacDonald (2004: 7) defines that “It was not until after the Second World Related Study War that tourism exploded on a mass First, a research done by Pham scale emerging as a major economic (2013) of Helsinki Metropolia and social force in the world”. University of Applied Sciences did a study entitled “Tourism Promotion The Nature of Tourism Promotion Video Production: Quality According to Pitana and Diarta Management and Acceptance Study”. (2009: 62) state that tourism industry The purposes of this dissertation are to can be seen as a sub system of tourism go through progress of video making system overall. It means that tourism and publishing to the internet with industry is a sub system for someone personal experience and to provide a who travelling with purpose of tour short guideline with brief information use many facilities such as and to bring people who want to visit accomodation in the form of the hotel Vietnam, main images about the or resort, the service, airline or boats country. The result of this dissertation and other facilities. is video making and publishing to the In addition, based on Leiper’s internet with personal experience with clarification in Pitana and Diarta (2009: quality of service is reflected inquality 63) that there are seven key sectors in of experienced and give customer tourism industry, one of them is satisfaction. marketing sector which incudes all Second, Tuclea and Nistoreanu marketing unit in tourism industry, (2011) conducted a research about such as travel agency and its branch, “How Film and Television Programs marketing office airline, tourist can Promote Tourism and Increase the destination promotion and so on. Competitiveness of Tourist According to Madasu (2013: 72) “It is Destinations”. The purposes of this extremely important that tourism research are: This research evaluates a

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number of key questions and provides Here is the figure of tourism a stronger insight into the nature of video in Siak Regency: productions which can induce tourism and recommends ways in which this relation can be strategically maximized from the economic and cultural point of view. The result from this research is the film and the television programs that are using quality management of products and/or services in two important aspects: quality of service and quality of experience clarify what customer Source: www.youtube.com Figure 2.1 expectations are and film and how to fulfill their requirements. Besides, it is METHODOLOGY OF THE also a handbook for clients working in STUDY media industry to develop, improve Method of the Study The method of this study is and evaluate their own products. descriptive research. According to Suryana (2010) descriptive method is Related Product the method used to find the elements, A Profile Video About Tourism characteristics, properties of a

Ţuclea and Nistoreanu (2011) phenomenon. say that “One of the major economic Equipment and Material benefits that film-induced tourism can The were several equipment used for this study which was divided bring to the local community is constant tourism revenue.” It means into hardware and software . the that through tourism video or film hardware used to make the video such tourism can bring economic benefits as laptop and computer, camera, drone, tripod, and mixer. While the Software for local community to get constant used such as Adobe Premiere pro cs6, tourism revenue. Sony Vegas application, and Converter application. 105

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Moreover, the material used in Mosque this study are CD and Hardisk 9 Minute 05:56 Hock Siu - 06:40 Kiong Temple 10 Minute 06:41 Mangrove Prosedure of the Study - 07:17 Forest Data Collection Technique 11 Minute 07:18 Lake Naga - 07:49 Sakti The data for this study was 12 Minute 07:50 Siak River - 08:59 retrieved from several resources. The 13 Minute 09:00 Tour de - 10:06 Siak model of the video has refered to 14 Minute 10:07 Tengku previous models that had the same - 10:39 Agung Sultanah models with this study and then it Latifah Bridge modified based on the needs of this 15 Minute 10:40 City Park - 11:17 study. The data for this video was 16 Minute 11:18 Closing of made by referring to several resources - 12:06 video such as Tourism Office of Siak The model of profile Regency, e-books, books, and also video about tourism in Siak internet. Regency was designed by Product Design using several applications. The details of profile video about tourism in Siak Regency can be The Process of Designing Profile seen in the following table: Video about Tourism in Siak Table 3.1: Story Page Regency No Description Explanation 1 Presenter and Sikin a. First, rundown manuscripts Dubber Nuratika 2 Duration of 12 minutes were made for presenter and video 06 seconds 3 Minute 00:00 Opening of dubber. This was the first step - 02:34 video before recording videos. 4 Minute 02:35 Opening of - 02:58 presenter b. Second, camera, tripod and 5 Minute 02:59 Siak Palace - 03:56 drone were used to record the 6 Minute 03:57 Graveyard - 04:20 of Princess videos and to take photos. Kaca c. Third, Converter application Mayang 7 Minute 04:21 Dutch was used to edit the video. - 05:03 Barrack 8 Minute 05:04 Sultan - 05:55 Syarif Hasyim

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d. Then, editing was continued by substantially were first thing using Adobe Premiere done. Collecting data and application. providing materials were made e. After the video editing process by referring some references was complete, editing was like books and brochures from continued by using Sony Vegas Tourism Department of Siak application for dubbing Regency. process, and then Adobe 2. Recording the Video Premiere application was used In the process of for editing the video. recording the video, the video f. Finally, the finishing process was taken by cameramen. was made by entering the Videos of presenter were video data into the CD. recorded by a cameraman and videos of tourism places were RESULTS AND DISCUSSION recorded by team of Explore Process of Making Profile Video Siak and team of Siak TV. The About Tourism in Siak Regency first step of recording the video There were several processes was finding the best angle of done in making of profile video about the places through camera. The tourism in Siak Regency, started from result of the video was collecting data and providing materials described in figure 4.1. and making the manuscripts until editing the video. There were many steps in making this video as follows;

1. Collecting Data and Providing Materials In this video, there are ten places and a tourism event. Collecting data of the Figure 4.1 manuscripts and providing The Figure of Sultan Syarif materials to make a video Hasyim Mosque

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3. Inserting the Subtitles The subtitles were made in two languages, English and Bahasa Indonesia. The processes of inserting the subtitles are as follows: a. Opening Adobe Premiere

pro cs6 application Figure 4.4 The Figure of Adobe Premiere Pro Cs6 d. Clicking T icon in the left side of Personal Computer and starting to write the subtitles.

Figure 4.2 The Figure of Adobe Premiere Pro Cs6 b. Choosing the suitable video to filling the subtitles.

Figure 4.5 The Figure of Adobe Premiere Pro Cs6 e. Finishing process by closing the T icon and the subtitles were ready to display on the video.

Figure 4.3 The Figure of Adobe Premiere Pro Cs6 c. Then, clicking file, choosing new and then clicking title.

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Figure 4.8 The Figure of Sony Vegas Application Figure 4.6 b. The next step was The Figure of Adobe Premiere Pro Cs6 recording the voice. The result was described in 4. Dubbing the Video figure 4.9. After inserting the subtitles was done, the next process was dubbing the video.

Figure 4.9 The Figure of Voice Recording

Figure 4.7 c. The last step was saving the The Figure of Dubbing the voice recording. Video

a. The first process was dubbing using Sony Vegas for giving the explanation of the video.

Figure 4.10

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The Figure of Saving the Figure 4.12 Voice Recording The Figure of Adobe Premiere Pro Cs6 c. Merging the videos into a 5. Editing the Video video After dubbing the video was done, the next process was editing the video. Editing was the process for consolidating all parts in making the video. a. Opening Adobe Premiere pro cs6 application

Figure 4.13 The Figure of Adobe Premiere Pro Cs6 d. After the process was finished, the next step was giving the suitable music and dubbing to attract people to see the video. The result was shown in figure 4.14. Figure 4.11 The Figure of Adobe Premiere Pro Cs6 b. Putting the video into Adobe Premiere pro cs6 application

Figure 4.14 The Figure of Adobe Premiere Pro Cs6 e. After the process was finished, the next step was

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inserting the subtitles and Regency as a medium to learn the effects to make the video history of Siak Regency and to learn more interesting. The result the tourism of Siak Regency. was shown in figure 4.15. A Profile Video about Tourism in Siak Regency The design of the video has been given in chapter III. However, the design of this video was made step by step. This video contains of ten places and an event. The result

Figure 4.15 was described in figure 4.17. The Figure of Sultan Syarif Hasyim Mosque f. Finishing process Next, the process was continued by saving the video.

Figure 4.17 The Figure of the Design of the Video

CONCLUSION AND SUGGESTION Conclusions There are conclusions made

Figure 4.16 after the discussions, the making The Figure of Adobe process and the result of final project. Premiere Pro Cs6 The purpose of this study is to explain Result of the Study the processes of making profile video The result of the study about tourism in Siak Regency. There is a profile video about tourism in Siak were several processes to make this

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product started from collecting data Suggestion and providing materials, recording the The students should watch this video, inserting the subtitles, dubbing video to learn about the history and process and editing process.The tourism destinations in Siak Regency. making of profile video about tourism So that, the learning process will be in Siak Regency was using manual more interesting. Moreover, the process. It started from providing Tourism Office of Siak Regency 15 materials such as camera, tripod, and should use the video in promoting drone. The designing of this video was their tourism destinations, so that local using several applications. The community and International applications used for designing this community will know more about video were Adobe Premiere pro cs6, history and tourism destinations in Sony Vegas, and Converter. It started Siak Regency and for the local from dubbing using Sony Vegas for community should watch the video in giving the explanation of the video, order to learn and add their insight editing the video using Adobe about the history and tourism Premiere pro cs6, and serving a video destinations in Siak Regency.

from original video with large capacity REFERENCES became smaller using Converter. Benjamin, Karatzoglou, and Spilanis This video contains ten places Ioannis. The Integration of and a tourism event. This video was Activity Based Management In The Construction of A made in twelve minutes and sixth Destination Environmental seconds.There are some problems Scorecard. Greece: University of Macedonia and University of the faced during the processes of the Aegean. product. First, In the process of Dinas Pariwisata Provinsi Riau. 2017. recording the video was using manual Pesona Pariwisata Indonesia process. Second, the location of dari Kabupaten Provinsi Riau. making the video and the location of Retrieved on December 16th, editing video were so far and difficult 2017 at 3:20 pm from https://youtu.be/hn2PoZOvTME. to find the best time to go there. So that, revision was difficult to done by MacDonald, Gillian Mary Elizabeth. 2004. Unpacking Cultural the writer. Tourism. Unpublished M.A.

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