INOVISH JOURNAL, Vol. 4, No. 1, June 2019 e-ISSN: 2528-3804 p-ISSN: 2621-7295 THE MAKING OF PROFILE VIDEO ABOUT TOURISM IN SIAK REGENCY Sikin Nuratika1, Safra Apriani Zahraa2, M.I Gunawan3 1,2,3English Study Program, Politeknik Negeri Bengkalis Politeknik Negeri Bengkalis Jl. Bathin Alam-Sungai Alam, Bengkalis, Riau, Postcode: 28711, Phone: (+6277) 24566, Fax: (+2766) 800 1000, Indonesia e-mail: [email protected], [email protected] Abstract: The main purpose of this study was to explain the processes of making a profile video about tourism in Siak Regency. The method of this study was classified into descriptive method. There were several steps in making this video such as collecting data, providing materials,recording the video, giving the subtitles, continuing proceed with the process of dubbing, and the last was editing process. This video contains of ten places and a tourism event. This video can be used in order to help students, Tourism Office of Siak Regency, local community, and especially International community get information about the history and the tourism destinations in Siak Regency easily. Keywords:Profile Video, Tourism, Dubber, International Community, Siak Regency. INTRODUCTION Indonesia is rich in natural beauty, history and various cultures. Tourism is an important economic One of Regencies in Indonesia which sector in Indonesia, especially inbound has beautiful scenery, history and tourists which give foreign exchange various cultures is Siak Regency. earnings. In 2013-2015, tourism There are many ways in ranked fourth in terms of foreign promoting tourism of Indonesia. One exchange earnings after oil and gas of the ways is through video. Many commodities, coal and palm oil. Based tourism in Siak Regency according to on data of BPS and Kemenpar in a book "Pesona Pariwisata Kabupaten Suranti (2016), foreign exchange Siak" which includes historical earnings 2015 amounted to 11,629.9 tourism, cultural tourism, sports US$ more or grew compared to the tourism, artificial tourism, culinary previous year. tourism, natural attractions, 102 INOVISH JOURNAL, Vol. 4, No. 1, June 2019 e-ISSN: 2528-3804 p-ISSN: 2621-7295 entertainment attractions, conservation tourists came to visit Asserayah Al- and education tourism. Those tourism Hasyimiah Palace both on Saturday make many people who have made and Sunday even on weekdays. This is short videos about the beauty of supported by Daily Receipt Report Tourism in Siak Regency. One of data of ticket sales at Siak Palace on them is Tourism Office of Siak July 16th, 2017. There were 24 foreign Regency which has made short videos tourists who visited Siak Palace, 10 about tourism of SiakRegency. But, tourists from Malaysia and 14 tourists there are some problems about the from Australia. Then the participants videos : of "Man of The Year" came from 13 Firstly, the videos are only different countries who visited Siak short videos, and the duration of the Regency on August 17th, 2017. videos is also limited. The videos only describe some of the existing tourist REVIEW OF RELATED attractions in Siak Regency by LITERATURE displaying place and write name of The Nature of Tourism tour without giving the detail ` According to MachIntosh in explanation about the tour. Pitana and Diarta (2009: 45) tourism is In addition, the dubber “The sum of the phenomena and (someone who explains the exposure relationships arising from the of the video) explained the exposure of interaction of tourists, businesses, host the video use Bahasa Indonesia and governments, and host communities, the explanation of the video is not too in the process of attracting and hosting much because it adjusts the duration of these tourists and other visitors”. exposure of video. Meanwhile, tourism does not only To solve these problems, a play an important role in economic profile video about tourism in Siak issues, but also a role in social, Regency was made which a longer cultural and political issues. Pitana and 3 duration. This is because according to Gayatri (2005: 6). personal experience of the writer Nowadays, tourism is very during the apprenticeship at Tourism important part in Indonesia because Office of Siak Regency, many foreign tourism is one of the contributors of 103 INOVISH JOURNAL, Vol. 4, No. 1, June 2019 e-ISSN: 2528-3804 p-ISSN: 2621-7295 foreign exchange earnings after oil and managers are constantly updating their gas commodities, coal and palm oil knowledge in order to find out the best based on Data of BPS and Kemenpar technological resources to develop the in Suranti (2016). On the other hand, promotion of destinations on the web.” MacDonald (2004: 7) defines that “It was not until after the Second World Related Study War that tourism exploded on a mass First, a research done by Pham scale emerging as a major economic (2013) of Helsinki Metropolia and social force in the world”. University of Applied Sciences did a study entitled “Tourism Promotion The Nature of Tourism Promotion Video Production: Quality According to Pitana and Diarta Management and Acceptance Study”. (2009: 62) state that tourism industry The purposes of this dissertation are to can be seen as a sub system of tourism go through progress of video making system overall. It means that tourism and publishing to the internet with industry is a sub system for someone personal experience and to provide a who travelling with purpose of tour short guideline with brief information use many facilities such as and to bring people who want to visit accomodation in the form of the hotel Vietnam, main images about the or resort, the service, airline or boats country. The result of this dissertation and other facilities. is video making and publishing to the In addition, based on Leiper’s internet with personal experience with clarification in Pitana and Diarta (2009: quality of service is reflected inquality 63) that there are seven key sectors in of experienced and give customer tourism industry, one of them is satisfaction. marketing sector which incudes all Second, Tuclea and Nistoreanu marketing unit in tourism industry, (2011) conducted a research about such as travel agency and its branch, “How Film and Television Programs marketing office airline, tourist can Promote Tourism and Increase the destination promotion and so on. Competitiveness of Tourist According to Madasu (2013: 72) “It is Destinations”. The purposes of this extremely important that tourism research are: This research evaluates a 104 INOVISH JOURNAL, Vol. 4, No. 1, June 2019 e-ISSN: 2528-3804 p-ISSN: 2621-7295 number of key questions and provides Here is the figure of tourism a stronger insight into the nature of video in Siak Regency: productions which can induce tourism and recommends ways in which this relation can be strategically maximized from the economic and cultural point of view. The result from this research is the film and the television programs that are using quality management of products and/or services in two important aspects: quality of service and quality of experience clarify what customer Source: www.youtube.com Figure 2.1 expectations are and film and how to fulfill their requirements. Besides, it is METHODOLOGY OF THE also a handbook for clients working in STUDY media industry to develop, improve Method of the Study The method of this study is and evaluate their own products. descriptive research. According to Suryana (2010) descriptive method is Related Product the method used to find the elements, A Profile Video About Tourism characteristics, properties of a Ţuclea and Nistoreanu (2011) phenomenon. say that “One of the major economic Equipment and Material benefits that film-induced tourism can The were several equipment used for this study which was divided bring to the local community is constant tourism revenue.” It means into hardware and software . the that through tourism video or film hardware used to make the video such tourism can bring economic benefits as laptop and computer, camera, drone, tripod, and mixer. While the Software for local community to get constant used such as Adobe Premiere pro cs6, tourism revenue. Sony Vegas application, and Converter application. 105 INOVISH JOURNAL, Vol. 4, No. 1, June 2019 e-ISSN: 2528-3804 p-ISSN: 2621-7295 Moreover, the material used in Mosque this study are CD and Hardisk 9 Minute 05:56 Hock Siu - 06:40 Kiong Temple 10 Minute 06:41 Mangrove Prosedure of the Study - 07:17 Forest Data Collection Technique 11 Minute 07:18 Lake Naga - 07:49 Sakti The data for this study was 12 Minute 07:50 Siak River - 08:59 retrieved from several resources. The 13 Minute 09:00 Tour de - 10:06 Siak model of the video has refered to 14 Minute 10:07 Tengku previous models that had the same - 10:39 Agung Sultanah models with this study and then it Latifah Bridge modified based on the needs of this 15 Minute 10:40 City Park - 11:17 study. The data for this video was 16 Minute 11:18 Closing of made by referring to several resources - 12:06 video such as Tourism Office of Siak The model of profile Regency, e-books, books, and also video about tourism in Siak internet. Regency was designed by Product Design using several applications. The details of profile video about tourism in Siak Regency can be The Process of Designing Profile seen in the following table: Video about Tourism in Siak Table 3.1: Story Page Regency No Description Explanation 1 Presenter and Sikin a. First, rundown manuscripts Dubber Nuratika 2 Duration of 12 minutes were made for presenter and video 06 seconds 3 Minute 00:00 Opening of dubber. This was the first step - 02:34 video before recording videos. 4 Minute 02:35 Opening of - 02:58 presenter b.