Independent Publishers Group Table of Contents Welcome to IPG Publisher Summit 2018 A Message from Joe Matthews, CEO 2 Thanks to our Exhibitors 3 Using Chicago’s Transit 5 Publisher Summit Map 6 At-A-Glance Schedule 7 Session Details 10 Ask the IPG Experts 20 Publisher Peer Round Tables 21 Exhibit Hall Map 22 Exhibitor Passport Game 23 Exhibitor Guide & Passport 24 Join us for Cocktails! 30 Explore Chicago 31 IPG Staff Attendees 32 Notes 34 See You Next Year! Inside Back Cover IPG Publisher Summit 2018 Sponsors Back Cover Follow us on social media and hashtag #IPGSummit18 1 Independent Publishers Group A Message from Joe Matthews, CEO Dear friends of IPG, We are thrilled you could join us for IPG’s 2018 Publisher Summit! Our signature annual event has become the best time and place to renew our publishing partnerships and hear about the latest and greatest in our industry. We work to make this event worthwhile for publishers, exhibitors, speakers, and other industry personnel—with the goal of improving year after year. To that end, we greatly appreciate your feedback. Ultimately it is the value you gain that drives our purpose. It is also important to acknowledge the sponsors and exhibitors who make this event possible. Please do drop by our exhibit hall in Burnham Ballroom to visit with these approved vendors, strategic partners, and vetted industry players. Joe Matthews CEO, Independent Publishers Group 2 Independent Publishers Group Thanks to our Exhibitors MAPLE PRESS 3 CELEBRATING 20 YEARS OF INDIE PRESS BOOK REVIEWS NEW BOOKS FRESH OFF THE INDIE PRESS Visit us online to: • Find submission guidelines for getting your books reviewed ® • Advertising rates and deadline info to help you reach librarians and booksellers in print and online 130+ • Identify the best INDEPENDENT international book & UNIVERSITY events for you to sell PRESSES foreign rights INSIDE • Register your books for the INDIES Book of the Year awards, our annual recognition of great books • Sign up for our weekly enewsletter Foreword This Week WINTER 2017 forewordreviews.com ® Independent Publishers Group Using Chicago’s Transit IPG invites our Summit Attendees to use Chicago’s CTA system The Aon Center and Fairmont Chicago Millennium Park hotel are located off the State/Lake “L” station in the Loop. This station serves the Brown, Pink, Green, Purple, and Orange lines. Head south on North State St. toward East Lake St., turn left onto East Randolph St. The Aon Center will be on the left, located at 200 East Randolph St. A one-way fare on the L train is $2.50 and fare cards can be purchased at the stations at a Ventra Card kiosk. Visit TransitChicago.com for maps and more information. 5 Independent Publishers Group Publisher Summit Map Aon Center 80th Floor — The Mid-America Club 200 East Randolph Drive, Chicago, IL 60601 Frank Lloyd Wright Frank Lloyd Wright Club’s Members Only Room 1 Room 2 Wine Room Dining Wright 1 and 2 Wine Restroom Club’s Members Only Coat Restroom Adler Registration West Lounge Rohe Louis H. IPG Publisher Summit IPG Sales Conference Exhibitor Hall & Dining The Mid-America Club has an exclusive club membership. The Bean | Museum Campus | Soldier Field We ask that you respect the Club’s Members Only spaces. 6 200 East Randolph Drive 80th Floor, Chicago, IL 60601 312.861.1100 midamclub.com Independent Publishers Group At-A-Glance Schedule Monday, April 23rd Registration Desk opens 8:30 a.m. Across from elevator bay Exhibit Hall opens 9:00 – 10:00 a.m. Burnham Ballroom Understanding Gift Sales: Understanding Barnes & Noble: 10:00 – 10:45 a.m. A Deeper Dive A Deeper Dive Frank Lloyd Wright Room 1 Frank Lloyd Wright Room 2 Ask the IPG Experts 10:45 – 11:30 a.m. Burnham Ballroom Coffee Break: Visit with our Exhibitors 11:30 – 11:45 a.m. Burnham Ballroom Spending Wisely: Mass Merch is Not for Everyone 11:45 a.m. – 12:30 p.m. How Co-op Can Pay Off Frank Lloyd Wright Room 1 Frank Lloyd Wright Room 2 Lunch is served 12:30 – 2:00 p.m. Burnham Ballroom Keynote Address with Joe Matthews, CEO 2:00 – 2:30 p.m. Burnham Ballroom Make Some Noise: Audiobooks The Ultimate Library Panel 2:30 – 3:30 p.m. Frank Lloyd Wright Room 1 Frank Lloyd Wright Room 2 Keynote: Don’t Outspend Them, Outsmart Them, featuring Terry O’Reilly 3:30 – 4:30 p.m. Burnham Ballroom Publisher Summit Cocktail Reception at the American Writers Museum 7:00 – 10:00 p.m. 180 N Michigan Avenue, 2nd Floor 7 Independent Publishers Group At-A-Glance Schedule Tuesday, April 24th Registration Desk opens 8:30 a.m. Across from elevator bay Amazon: Even More Than The Everything Store 9:00 – 10:00 a.m. Burnham Ballroom Coffee Break: Visit with our Exhibitors 10:00 – 11:00 a.m. Burnham Ballroom Making Money with Your Activate Your Author 11:00 – 11:45 a.m. Metadata Frank Lloyd Wright Room 2 Frank Lloyd Wright Room 1 Pre-Publication Buzz: How to Get Finance for Publishers Booksellers & Readers Talking 11:45 a.m. – 12:30 p.m. Frank Lloyd Wright Room 1 About Your Books Frank Lloyd Wright Room 2 Lunch is served 12:30 – 2:00 p.m. Burnham Ballroom Publisher Peer Round Tables 2:00 – 3:00 p.m. Burnham Ballroom Beyond the Book: Trademarks, Leveraging Your eBooks: Copyrights, International, Integrating Print & Digital 3:00 – 4:00 p.m. Media, Translation, Licensing Marketing Frank Lloyd Wright Room 1 Frank Lloyd Wright Room 2 Publisher Summit Wrap-Up & Champagne Toast: See You in 2019! 4:00 – 4:30 p.m. BurnhamIndependent Ballroom Publishers Group Join us for champagne to close out a great summit & toast to many more! 8 Reach the Highest Heights IPG and Edwards Brothers Malloy—A Winning Combination What do you get when you match a leader in book distribution with a leader in short run book manufacturing? A winning combination that can help you take your publishing program to its highest heights. Edwards Brothers Malloy and IPG share a common goal: to help publishers maximize the success of every title. Which is why it was an easy decision to open a digital print center in the IPG warehouse in Chicago. Together we can establish a print-on-demand program for you that will help you stay on top of demand, save money, and speed time to market. 800.722.3231 www.edwardsbrothersmalloy.com 2 Independent Publishers Group Session Details – Monday Monday, April 23rd Registration Desk opens 8:30 a.m. | Across from elevator bay Please stop by to pick up your badge, Publisher Summit program, and Welcome Tote. Enter to win the Exhibitor Passport game by showing your stamped program here. Exhibit Hall opens 9:00 – 10:00 a.m. | Burnham Ballroom Visit with our exhibitors and make invaluable connections with important partners in our industry! Our Exhibitor Passport Game is back by popular demand so make sure you get stamped as you stop by each booth. See page 23 for more details. Understanding Gift Sales: A Deeper Dive 10:00 – 10:45 a.m. | Frank Lloyd Wright Room 1 Gift stores are very different from book stores! Learn about IPG’s sales tactics to these unique accounts. Kim Florentine, a gift rep from Kelley & Crew, will join Josh in this session. As the Special Sales Manager at IPG, Josh Rowe manages the in-house special sales team along with the eld gift rep force. He is also a sales rep to a variety of specialty wholesalers, distributors and independent accounts, including those with a focus on arts, cultural studies, crafts, and chain retail. Understanding Barnes & Noble: A Deeper Dive 10:00 – 10:45 a.m. | Frank Lloyd Wright Room 2 An in-depth guide to this important national bookstore chain Jeff Palicki is IPG’s VP of Marketing and National account manager for Barnes & Noble. Prior to his 11 years at IPG, Jeff was Trade Sales Manager at Sourcebooks. He was also a Store Manager for B&N for eight years, managing several locations. Fluent in the culture of B&N, Jeff continues to provide effective sell-in strategies and monitor current sell-through trends at that account. As VP of Marketing, he oversees the Marketing department in addition to his sales role. 10 Independent Publishers Group Session Details – Monday Understanding Barnes & Noble: A Deeper Dive (cont’d) Alicia Sparrow is a sales associate at IPG, and works closely with Jeff Palicki, Michael Riley, and Gabe Cohen on the Barnes and Noble, Books-a-Million, and Mass Merch accounts respectively. She assists throughout the year with various presentations, promotions, and reports for these accounts. Ask the IPG Experts 10:45 – 11:30 a.m. | Burnham Ballroom Meet with IPG experts for focused, small group discussions on their respective elds. Publishers are encouraged to think of questions or issues to have ready to talk about in advance. Spots at each round table are limited, so use the sign-up form at the registration desk to con rm your spot. See page 20 for more details. Coffee Break: Visit with our Exhibitors 11:30 – 11:45 a.m. | Burnham Ballroom Stop by for coffee and visit with our exhibitors! Don’t forget to have your Publisher Summit program stamped to be entered to win our Exhibitor Passport Game. Mass Merch is Not for Everyone 11:45 a.m. – 12:30 p.m. | Frank Lloyd Wright Room 1 Delivering the hard truth for book success in big-box stores & non-trade chains Gabe Cohen is IPG’s in-house sales representative for Mass Merch accounts, working in conjunction with an outside commission sales rep to cover all mass retailers, wholesalers, and distributors.