RAM FACT #6

CANADA’S LONGEST - L A S T I N G LINE OF PICKUPS

Ram has always prided itself on building pickups with legendary power, towing and payload capabilities, standout styling and class-leading cargo versatility. And now, you can add another attribute to the list: Ram is Canada’s Longest- Lasting Line of Pickups – a testament to the quality and durability of Ram pickups. According to R.L. Polk Canada information, Ram pickups are more durable and longer lasting than the competition.

Proof of Ram quality is irrefutable, and proof of Ram being Canada's most durable and longest-lasting line of pickups is in the numbers, on the highways, and on the job site. Ram equipped with the Turbo Diesel are proven to outlast the competition and have proven their long- lasting reliability. In fact, Cummins equipped Ram trucks exceeding 500,000 kilometres are common, with some even surpassing the 1.6 million kilometre mark! Cummins has established a High Mileage Club to recognize those whose trucks have reached high-mileage milestones.

DIESEL CANADA’S LONGEST-LASTING LINE OF PICKUPS CANADA’S MOST DURABLE & LONGEST-LASTING PICKUPS % of total pickups sold since % of total diesel equipped pickups sold since MANUFACTURER MANUFACTURER 1987, still on the road today 1993, still on the road today RAM 77% RAM 90% 73% GMC 84% GMC 72% CHEVROLET 82% FORD 63% FORD 71%

FACT: Of all pickups sold in the past 24 years, FACT: Of all Ram diesel trucks sold since 1993, 90% of them Ram has the greatest share of its trucks are still on the road today. That’s a greater still on the road today. MORE THAN percentage than Chevy, GMC and significantly more FORD AND MORE THAN CHEVY. than Ford. In addition, Ram is the BEST SELLING Diesel pickup in Canada

ABOUT R.L. POLK R. L. Polk Canada, Inc. is the ’s leading provider of automotive market intelligence and data solutions. Polk has over 50 years experience in the Canadian automotive industry and works with every manufacturer at all levels of their organization. Polk’s Vehicles in Operation (VIO) data is an annual census of all vehicles registered in Canada. For the Ram Trucks Longest-Lasting Line of Pickups claim the VIO data is as of July 1, 2010, for model years 1987-2011.