NEXT GENERATION SUCCESS in LEADERSHIP CONFERENCE Nov

NBWA’s Seventh Annual NEXT GENERATION SUCCESS IN LEADERSHIP CONFERENCE Nov. 6-8, 2019 New Orleans, LA #NBWANextGen

Jessica Yellin

Jessica Yellin is the former chief White House correspondent for CNN and an Emmy and Gracie I’ve developed friendships here with people award-winning political journalist reporting for who have been in this business a lot longer CNN, ABC News and MSNBC. than I have. They have a wealth of knowledge, She is the founder of #NewsNotNoise, a fresh and they want to share that knowledge with voice in media that broadcasts daily news reports on Instagram. me. I can then share what I’ve learned with other Next Generation leaders.” The mission: deliver quality reporting and analysis that leaves the audience feeling informed and empowered. Her first novel, “Savage News,” about TARA EDWARDS reporting-while-female, is available now. You can find her on Instagram with TEC DISTRIBUTING OF IDAHO the news of the day @jessicayellin.

Jessica will help next generation leaders make sense of the news and decide which sources they should trust. KEYNOTE SPEAKERS

Dr. Beth Cabera

Dr. Beth Cabera is a senior scholar at George Mason University’s Center for the Advancement A lot of times you are wrapped up in your of Well-Being and author of “Beyond Happy: Women, Work and Well-Being.” own world and your own work, and you rarely get an opportunity to gather with other Beth is passionate about helping organizations and individuals apply knowledge from the field of people from the industry. This is one of the positive psychology to achieve greater success few events that does a good job of bringing and well-being. everyone together.” Dr. Cabera’s expertise was gained through years of experience teaching, conducting research, advising organizations and coaching individuals on JEFF GLINER how to maximize engagement and performance. BOWLERO / BOWLMOR / AMF Cultivating Mindfulness

Mindfulness can improve decision making and enhance focus. It also promotes greater emotional intelligence. In this presentation, Dr. Cabrera will explore the benefits of mindfulness and next generation leaders will learn practical techniques that can lead to improvements in leadership, communication skills and innovative thinking.

Women, Work, and Well-Being

Women face several challenges that result in their underrepresentation at the top level of organizations. Join us for breakfast on Friday morning as Dr. Cabrera discusses how to create work environments that enhance women’s well-being so they can thrive while advancing their careers. GENERAL SESSION SPEAKERS

Brent Schutte Bonnie Herzog

Presenting a global economic update What’s ahead for the beer industry and and market outlook. the impact from burgeoning categories including seltzers and cannabis? Brent Schutte is the chief investment strategist of Northwestern Mutual Wealth Management Bonnie Herzog is a Managing Director and Company. Senior Consumer Equity Analyst at Wells Fargo covering the Beverage, Household & Personal In his role, Schutte oversees the company’s retail Care, Tobacco and Convenience Store sectors. investment strategy, which represents more During her 20 years of experience as a sell- than $118 billion in assets under management. Schutte is responsible for side equity research analyst, Bonnie has been a top-ranked Institutional Northwestern Mutual’s retail investment philosophy through investment Investor analyst. For more than ten years, Bonnie has been recognized policy, asset allocation and research. by Institutional Investor magazine for the All-America Research Team, most recently ranking No. 5 (runner-up) in the Beverage/HPC sector and Schutte also communicates the company’s investment perspectives historically ranking as No. 2 in the tobacco sector. Bonnie consistently ranks to Northwestern Mutual’s field members, clients and the public. He is in the U.S. Thomson Reuters Awards and most recently ranked No. 3 stock frequently interviewed by national news outlets including CNBC, picker and No. 2 earnings estimator in the beverage sector. The Wall Street Journal, Cheddar TV and Bloomberg. Sponsored by Wells Fargo Beverage Finance Sponsored by Northwestern Mutual

This is, without a doubt, the can’t-miss event for NBWA. It’s so important for our generation to be involved.”

JODY FISHER FISHER59 WORKSHOPS

JOE AND WES VERNO of Verno Consulting, LLC ASK THE EXPERTS AND Verno Consulting LLC is a father/ SHARE BEST PRACTICES son team specializing in beverage Operational Roundtables wholesalers’ business optimization. In his 30+ years as a consultant, • Ask questions of the experts. Experts will provide Joe Verno has worked with more practical advice to deal with real life issues you are facing in your distributorship. than 300 beer wholesalers. Wes Verno joined the company in 2010 after graduation from the University of Denver. • Share best practices. Peers will provide practical advice to deal with real life issues you are facing in your distributorship. The Verno’s will lead two workshops • Opportunities for peer interaction and networking.

Compensation Watch-Outs – What Are the Potential Topics? Things to Avoid When Designing Effective Comp Programs The conference hopes to offer best practice breakout sessions There is no such thing as the perfect compensation program. There are, in a wide range of categories, including: however, several ineffective and poorly designed compensation programs • Delivery • Financial throughout the industry. This seminar will identify the most common • Management • Sales compensation mistakes wholesalers make and strategies to improve • Technology • Warehouse your compensation programs.

Financial and Strategic Impact of Common Alternative Business Strategies SHARE YOUR “BEST PRACTICES”

As beer sales remain soft across the country, many wholesalers have Do you have a “best practice” within your company that you are ventured into alternative strategies, such as wine & spirits, non-alcoholic proud of and want to share with NBWA’s Next Generation Group? beverages and distributing outside their core footprint. In this session, Submit a proposal at NBWA.org/events/next-generation-conference Verno will walk through the economics of each of these ventures as well or to [email protected]. as some of the key strategic factors that need to be considered when exploring these options. Thank you to this year’s conference sponsors!

HOTEL RESERVATIONS

The Sheraton New Orleans Hotel is the official hotel for this year’s Next Generation Success in Leadership Conference. You can reserve your room online at www.nbwa.org/nextgen or call (888) 627-7033. Be sure to identify yourself as an NBWA participant to take advantage of NBWA’s special rate of $239 (plus tax) per night.

NBWA encourages you to make hotel reservations early. The last day to make reservations and receive the group rate is October 11, 2019. However, the NBWA guest room block at the Sheraton can sell out prior to that date. Don’t delay. Once the block is sold, rooms and rates cannot be guaranteed. REGISTER ONLINE Join us and learn more about: • Family businesses • Leadership www.nbwa.org/nextgen AND BRING • State-based alcohol regulations • E-commerce Questions? Call the NBWA • Supplier contracts • Liability & insurance Meetings Department at A DISTRIBUTOR 800-300-6417 or FRIEND! … AND MORE SESSIONS TO BE ANNOUNCED! email [email protected] SOCIAL EVENTS SCHEDULE OF EVENTS

Wednesday, Nov 6 WELCOME RECEPTION 7:30 – 10:00 p.m. Welcome Reception Wednesday, November 6 Dixie Beer 7:30 – 10:00 pm Be first to welcome Dixie Beer back to New Orleans! The conference will kick off the evening of Wednesday, November 6 with beers, food and friendship Thursday, Nov 7 at Dixie Beer’s brand new facility. Dixie Beer was established in New Orleans in 1907 but has been brewed out-of-state since Hurricane Katrina. Get an 7:30 – 8:00 a.m. Breakfast exclusive first look at Dixie’s new facility while networking and mingling with other next generation leaders. 8:00 a.m. – noon Educational Sessions

12:00 – 1:00 p.m. Networking Lunch AN EVENING IN THE FRENCH QUARTER Thursday. November 7 1:00 – 5:00 p.m. Educational Sessions 7:00 – 10:00 pm 7:00 – 10:00 p.m. Networking Beers & Dinner “Laissez les bon temps rouler” Join NBWA’s second line parade as we dance and strut our way to Bourbon Street in the French Quarter. Next Gen leaders from around the country will have a chance to make new friends and strengthen existing relationships over a cold beer and dinner. Friday, Nov 8

8:00 – 9:00 a.m. Optional Breakfast Session

8:30 – 9:00 a.m. Breakfast

9:00 a.m. – noon Educational Sessions

12:00 – 1:00 p.m. Networking Lunch

1:00 – 3:00 p.m. Educational Sessions National Beer Wholesalers Association 1101 King Street, Suite 600 Alexandria, Virginia 22314-2944 www.nbwa.org

NBWA’s Seventh Annual NEXT GENERATION SUCCESS IN LEADERSHIP CONFERENCE

Nov. 6-8, 2019 New Orleans, LA