PARTNERS & CO-FOUNDERS BRIEF

“We see a globally competitive Africa” “Investing in the future of Africa” “Africa is our motivation” “We are building the future Africa, together!” “We are focused on ideas and innovations that solve industry or sector based problems in Africa” “Secure a future with equity in our start-ups” “Shares are down, equity are UP!”

About ASIN5

Africa Service Incubator (ASIN5) is a virtual incubation company that is promoting service as an incubation model for startups globally. A social enterprise company that focuses its investment on ideas and solutions that solves industry or sector based problem in Africa.

ASIN5 is utilising partnerships with service providers to incubate and invest in entrepreneurs in the continent. We focus on the intersection of media and technology and we want to be amongst the first to invest, usually at pre-seed stage and we look for companies that fit our thesis and make our network stronger.

A pre-seed incubator that help prepare startups for success and growth, ASIN5 through her ground-breaking model of service incubation, will help startup get started without the hassle of raising pre-seed funding while focusing on building and validating their MVP with 100% development support.

Vision of ASIN5

With a vision to build 100 global businesses from Africa that will operate in 100+ countries, employ over 100,000 people by 2040, ASIN5 hopes to make Africa great again.

Key Strategic Mission ASIN5 has a mission to;

 Build global brands from Africa, hence building a globally competitive continent  Help develop a robust startup ecosystem in Africa  Help drive local funding to the tech ecosystem in Africa  Strengthen the financial institutions in Africa through high return deal flow  Create a sustainable mix model of startup funding and traditional financial instruments  Build lasting businesses in Africa (businesses that will last over 50 years)  Drive the culture of global thinking in African founders  Create the most needed job opportunity for Africa and reduce poverty  Help export Africa and her natural resources to the world  Help make Africa great again

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About Startup 25.0

ASIN5 Startup 25.0 is an initiative to build 25 foundational product that are a major challenge within the ecosystem and help startups grow easily and scale faster. We invite interested co- founders who are passionate about any of these areas, working on similar projects, or have experience with building any of the listed projects to join us.

The First 10 1. ASIN5 Angels Network: an Angels Network for ASIN5 member companies 2. Hams&Shem Strategy Co: a brand and growth consulting company 3. Zebullon Developers Network: a global network of world class developers, designers, product managers and growth hackers 4. Rekriut: the world’s first social hiring platform 5. Bilogos Design: a global agency-standard crowdsource design service 6. Reetten: a global agency-standard content development crowdsourcing platform 7. Nimbou: a global online intellectual property and incorporation company 8. KofoundMe: a co-founders network, to help people meet co-founders and advisors 9. HostULL: a robust hosting portal for first time web users globally 10. Ontecx: a global tech news portal from Africa

The Next 5 1. Manny Images: a image portal with the startup community needs in mind 2. Skimake Prints: a global startup focused printing company 3. Mezo Creative: a global agency standard video crowdsourcing platform 4. CloudULL: an innovative cloud platform that scales with the company 5. Krowdback: a global equity and non-equity platform for great ideas

The Last 10 1. NBB: a global reliability service for the web 2. Forlod: a social media management tool & sharing platform 3. Triftpay: a global payment system that unifies the ecosystem 4. Zimr Mobile/Text Wit: a global sms and social messaging platform for web and mobile app platforms 5. Wanodu: a global CRM, Analytics platform with 3rd party email hosting functionality 6. Simpext Mailing: a global email messaging system 7. PR Thrives: a global press release and public content sharing platform 8. Boocant: a global billing and invoicing solution 9. Frontlett: a global referral solution for companies who want to growth hack 10. Live Chat, Webinar & Support Solution: a global and unified support based solution 3 | P a g e

How Do I Become A Co-Founder?

1. The drive to build a global business from Africa 2. Willingness to join the team full time and with 100% commitment with no side business 3. Go through the list of projects above and decide which of them you will want to cofound 4. There is a 10% (1,000,000 shares) for co-founders and a 20% (2,000,000 shares) for the founder from the company’s total 10,000,000 share capital 5. The financial co-founder has to invest a $10,000 6. The individual shares will be redeemed at a price of 25kobo per share (N250,000) at the start of the cofounding relationship or paid for over time from service rendered 7. Co-founders must be willing to work full time from the location of the 8. Co-founders will be subject to a 12 months Cliff Period, and an additional 36 months of vesting 9. 100% of the co-founders shares will be vested while 50% of the financial co-founders and founders share will be subject to vesting 10. Once you have selected a co-founder option, these sets of document will be shared with you to finalize; - A co-founder agreement - A Service Incubator agreement - An employment contract/agreement

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Our Startup Share Allocation Model? This is how our share structure is broken down for our startups;

Description Investment Equity Shares Vesting

IDEA STAGE (0-1mth): $10,000 with 500,000 shares PRE-SEED STAGE (3-6mths): $400,000 with 2,000,000 shares SEED STAGE (6-12mths): $1.5M TO $3M with 1,000,000 shares

TOTAL SHARES: 10,000,000 share capital

ASIN5 Advisory and support services 5% 500,000 48 Months Advisory Board Advisory Services 5% 500,000 Schedule - Advisor 1 - Advisory/Introductions - 1% - 100,000 -48 Months - Advisor 2 - Advisory/Introductions - 1% - 100,000 -48 Months - Advisor 3 - Advisory/Introductions - 1% - 100,000 -48 Months - Advisor 4 - Advisory/Introductions - 1% - 100,000 -48 Months - Advisor 5 - Advisory/Introductions - 1% - 100,000 -48 Months

Option Pool Future employees 15% 1,500,000 48 Months Fund & Service Investment Capital 30% 3,000,000 Schedule - Pre-seed - $100k cash - 5% - 500,000 -Fully Vested - Service Incubator - $100k worth of service - 5% - 500,000 -12 Months - Distribution Partner - Network/Dist. Chain - 5% - 500,000 -12 Months - Media & Advertising - $100k (N70m worth of Ad at - 5% - 500,000 -48 Months Partner 50% discount) - Seed Investor - $1.5 to $3m - 10% - 1,000,000 -Fully Vested Team/Co-Founders Sweat Equity & Fund 25% 2,500,000 Schedule - CTO - Sweat Equity - 10% - 1,000,000 -48 Months - CMO - Sweat Equity - 10% - 1,000,000 -48 Months - Financial Cofounder - $10,000 Funding - 5% - 500,000 -Fully Vested Founder Sweat & Founders Equity 20% 2,000,000 Schedule - Founders Equity - 10% - 1,000,000 -Fully Vested - Sweat Equity - 10% - 1,000,000 -48 Months

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Terms Definition What is Vesting?

Vesting means that instead of each getting our shares immediately, it gets given to us regularly over 4 years period.

What is Cliff?

Cliffs basically allow you to “trial” a hire or partnership without an immediate equity commitment. With those terms, if I quit after 6 months, I’d actually have nothing. But then at 1 year in (as soon as my cliff is over) I immediately get a full quarter of what I’m entitled to

What is Service Incubation?

Service Incubation is a model of taking minute equity for service rendered in a startup or business instead of funds. This is a model been promoted by Africa Service Incubation.

What is Option Pool?

Option pool is a reserved shares kept for future employees that will be critical to the growth of the company. Usually people with wealth of experience who are not usually motivated by salary alone, except by an equity in the company.

Who are Distribution Partner?

Distribution partners are established organizations that already have an existing network or loyal client base and their service otherwise compliments the startup service, hence can help with quick market penetration and scaling of the startup.

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How Do I Become A Service Incubator? We need individuals and institutions who are willing to support great ideas and the Africa startup ecosystem with their skill, product and services.

Our service incubators should be willing to;

1. Offer skills, product or services for a small equity stake rather than cash 2. Willing to be vested monthly and support the startup within the vesting schedule expected for service investment 3. Offer consulting and advisory service to the startup even after the vesting schedule period 4. Become an early investor (equity shareholder) in the company 5. Support the startup ecosystem in Africa

Some of the area of services need from our Service Incubators, with the subsidized fee associated with them and their corresponding share/equity allocated are;

S/N SERVICES SERVICE FEE SHARES EQUITY VESTING SCHEDULE

$100,000 (N35,000,000 worth of service for a total pre-seed equity of 5%) 1. Logo & brand guideline design N450,000 5,713 shares 0.057% 6 months 2. Graphics & Marketing N1,200,000 17,142 shares 0.171% 6 months Communications 3. Web & mobile app (UI/UX) design N1,200,000 17,142 shares 0.171% 6 months 4. Web application development N2,000,000 28,571 shares 0.2857% 6 months 5. Mobile app development N2,400,000 34,284 shares 0.342% 6 months 6. Data science, algorithm, AI, N2,400,000 34,284 shares 0.342% 6 months blockchain developer 7. Concept note, elevator pitch, N1,650,000 23,570 shares 0.235% 6 months feasibility study and business plan 8. Financial accounting, modeling & N1,500,000 21,428 shares 0.2142% 6 months engineering 9. Legal consulting N1,500,000 21,428 shares 0.2142% 6 months 10. Growth hack strategy and N2,400,000 34,284 shares 0.342% 6 months implementation 11. Digital Marketing (SEO, SEM & N1,500,000 21,428 shares 0.2142% 6 months Analytics ) 12. Social Media Expert (x5) N2,400,000 34,284 shares 0.342% 6 months 13. Content development & PR N1,500,000 21,428 shares 0.2142% 6 months 14. Introduction video, product video N1,500,000 21,428 shares 0.2142% 6 months & explainer video 15. Work space for a team of 5 (Lagos N2,400,000 34,284 shares 0.342% 6 months & Abuja) 16. Brand Ambassador & Social Media N4,500,000 64,285 shares 0.6427% 6 months influencer 17. National Blog Promotion (x2) N3,000,000 42,857 shares 0.4285% 6 months 18. Human resource management N1,500,000 21,428 shares 0.2142% 6 months

TOTAL: N35,000,000 ($100,000) 500,000 shares 5% Equity 6 months 7 | P a g e

What is the Value of My Sweat Equity? We will give you a simple analysis of what the value of your investment in cash or sweat will be as an early investor with Africa Service Incubator (ASIN5);

KUNLE (PRE-SEED INVESTOR)

Hi, am Kunle, I invested the Pre-seed fund of $100,000 (N35,000,000) into Zebullon Developers Network, a global network of world class developers, designers, product managers and growth hackers.

1. I invested $100,000 (N35,000,000) for a 5% equity or 500,000 shares of the 10,000,000 shares in the venture at start in January, 2018 with a valuation of N1/share 2. If by June 2018, the company secures a Seed Fund of $1.5m for a 10% equity (1,000,000 shares) with no share splitting, my shares increases by 7.5X to a value of $750,000 and if they raise a Seed Fund of $3m for a 10% equity (1,000,000 shares), my shares increases by 15X to a value of $1,500,000 with no share splitting yet in the company

JAMES (CO-FOUNDER- Chief Technology Officer)

Hi, am James, I joined Zebullon Developers Network (a global network of world class developers, designers, product managers and growth hackers) in January 2018 as the Chief Technology Officer offering my skill as a Co-founder for a 1,000,000 shares of the company.

1. Am investing my time to Zebullon as a co-founder to manage the development process of Zebullon platform with an allocated shares of 1,000,000 (with a 48 months vesting period) 2. Within the first 6 months (June, 2018), the company successfully raises $1.5m for a 10% equity (1,000,000 shares), the value of my shares would be estimated to be $1.5m and if they raise $3m as Seed Fund for a 10% (1,000,000 shares), the value of my shares would be $3m with no share splitting yet in the company

CHINENYE (SERVICE INCUBATOR- iOS Mobile App Developer)

Hi, am Chinenye an iOS app developer, I offered my service to develop the MVP of the iOS mobile app for Zebullon as a Service Incubator, my service was valued for N2,400,000, allocated 34,284 shares vested over a period of 6months needed to develop the project in January 2018.

1. Within the first 6 months (June, 2018), if the company successfully raised $1.5m for a 10% equity (1,000,000 shares), the value of my shares would then be estimated to be $51,426 and if they raise $3m as Seed Fund for a 10% (1,000,000 shares), the value of my shares would be $102,852 with no share splitting yet in the company

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Why Do We Think We Will Succeed? Some of the reasons we believe in success are;

1. If media companies can give advert slots in return for logo placement, they will give advert slot for equity in an idea they believe in 2. If service providers are well educated they will offer equity for service rendered 3. If the equity structure is managed by a third party company, service providers will have the security they need to invest their time for equity in companies 4. If the invested cash is used majorly for operations and customer acquisition instead of for developing the product, the company will have a better chance of surviving and scaling quickly 5. If the startup is well advertised with a media budget of N70,000,000, they have a great chance of surviving and generating customers 6. Getting a distribution partner with an already existing network, customer base and brand equity as a key partner to the startup, market entry barrier is reduced, customer acquisition & brand acceptance is faster 7. With well selected advisory board, good introductions and access to network, growth is faster and access to enterprise customers will be guaranteed 8. With a non-divested option pool of 10% (1,000,000 share capital), the startup can inject high skilled executives in the near future as they scale 9. With adequate vesting for both founder, co-founders, advisors, option-takers, service incubators and media partners, we expect high stability in everyone we work with 10. With our highly experienced legal and financial processionals on the management and board of ASIN5, all transactions properly document, necessary contracts signed, we can only expect success.

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Contact Us

ASIN5 Incubator Ltd

ABUJA OFFICE: LAGOS OFFICE: Civic Innovation Lab: Virtual Hub: #50, Adetokunbo Ademola Crescent, #5, Isaac John Street, Ikeja G.R.A, Wuse 2, Abuja. Lagos State.

Tel: +234 815 656 1293 Tel: +234 816 941 8325 e-Mail: [email protected] e-Mail: [email protected] Website: www.asin5.com Website: www.asin5.com

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