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www.contentasia.tv Issue 94: April 12-25, 2010

Al Jazeera English Asia presence down 9% on MIPTV eve quits Singapore Vietnam, Thailand up… China, Malaysia down Killer regulations blamed About 9% fewer Asian program- Mongolia, which skipped 2009, for channel’s exit mers head to Cannes at the is taking part this year, unlike weekend for this year’s MIPTV Bangladesh and Pakistan, which atiger’seyes After two painful, low-visibility television market, which opens are 2010 no-shows. Last year one years, 24-hour news channel on Monday, 12 April. participant from each of those What’s really going on Al Jazeera English has quit China leads the exit this year, markets showed up. out there... Singapore. down 26.5% to 169 participants Pre-market figures show the There’s the official reason from 230 last year. biggest increase this year is from People line up to be for Al Jazeera’s disappear- Five countries have a higher Vietnam, which almost doubles friends with SK Telecom ance from SingTel mio TV’s presence this year than last year: its presence to 13 this year from for a million and one reasons. line up at the beginning of Vietnam, Thailand, Singapore, seven in 2009, organisers Reed Here’s another one: The Ko- April: something about com- India and Brunei. More on page 6 rean telco’s invitation-only mercial feasibility, viewership, “experience centre” in Seoul ongoing review of channels has to be the biggest tech thrill and line-ups... after the iPad and Alice in 3D. Then there are the other Actually, maybe even before reasons, the ones most be- the iPad. lieve are the real cause be- The whole T.um experience hind the Doha-based global centres around a smart device channel’s decision to exit the – the T.key – that becomes market. your soul mate, your other Chief of these is that Al self, your sun, your moon, your Jazeera English bosses simply everything. Plus it’s a phone in couldn’t get past Singapore case you actually need to talk media authorities’ refusal to to someone. grant a license that would al- Your avatar – T.me – is cre- More on page 7 ated at the beginning of the tour, and it follows you every- where... The tour takes in the wired home of the future, where FX Asia gesture recognition technol- Although FX describes itself ogy and sensor networks let as a niche channel dedi- you do everything from con- cated to everything edgy, The two-episode premiere of HBO’s The Pacific over the Easter weekend nect with friends to changing broke Singapore’s 2010 records so far, topping the country’s English-language sophisticated and smart the the colour and pattern on drama series cable charts with more than 100,000 viewers. HBO said this was pay-TV channel schedules your home’s walls without against all general entertain- more than the total Singapore theatrical movie audience so far for award- winning movie The Hurt Locker. The Pacific – HBO’s most expensive mini-series picking up a paintbrush or a ment services targeting 18-44 production ever at US$200-million – also put HBO in top spot among movie wallpaper roller. Or, actually, year olds. and entertainment cable channels in Singapore for the 3 April (9pm-11pm) touching anything at all. www.asiacontentwatch.com slot. Quoting TNS Singapore data for all cable viewers, HBO said the first epi- U.driving means you never page 10 sode had a 0.73% rating, 22% ahead of the second-placed show. The second More on page 3 episode, aired back-to-back, grew by 44%.

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01 ContentAsia Issue 94: April 12-25, 2010 02 April 12-25, 2010

Pangilinan caught in Philippines copying row thetweetlife Philippines communications/media boss Manny Pangilinan has offered to resign from the Ateneo de Manila University board over glaring similarities between a commencement address he delivered and those of Barack Obama, Oprah Winfrey and JK Rowling. Pangilinan – sometimes described as one of the Philippines’ Thai gov’t pulls plug on red- most powerful men – says it was a mistake. While local media went wild, he and university president Father shirt channel PTV. Yellow-shirt Bienvenido F. Nebres exchanged letters, which were then posted on the university’s website… station ASTV remains on air. Fair? Reds don’t think so. New Dear Father Ben Dear Manny protest planned. 8:55 PM Apr 8th via web Easter greetings! I received your apology just a few minutes I have been told last night that portions of my gradua- ago and feel how deeply embarrassed Great sports excitement in tion remarks - in particular my address to the Schools of and pained you are by this event. We Singapore over StarHub’s 50% Humanities and Social Sciences - had been borrowed realize that this was a mistake and we re- price cut and 4 new chan- from certain other graduation speeches. spect and appreciate your taking respon- nels. But, no, pathetically, still I had taken a look at the side-by-side comparison @ sibility and your immediate apology. no World Cup deal. Facebook, and must admit to this mistake. At the same time, we know that this 4.55 PM Apr 8th via web For this, I wish to express my sincerest apology to you, happened without your full awareness, the University and to the 2010 graduating class. though you take full and sole responsibil- Good (ish) discussion in I have had some help in the drafting of my remarks, but ity. Thus this does not diminish our admi- Singapore on Al Jazeera I take full and sole responsibility for them. ration and respect for your person and being axed from SingTel Mio In mitigation perhaps, the body and substance of my for your care and accomplishments for TV. Official comment very... speech represented my own story and my thoughts. And our country and for the Ateneo. In fact, http://bit.ly/bRT7aj I have labored long hours to get those speeches done. your acceptance of responsibility and 17:45 PM Apr 7th via Facebook It is my hope that their impact has not been lost on the apology command our utmost respect. graduates. That said, this post fact event I am certain In reading again through your speeches, SingTel says veteran program- has devalued the words I have uttered at graduation - we also see that indeed the main part of mer Selena Ho hasn’t left the whether original or copied. your speeches were your story and your building. Could our sources I am told further that comments posted on Facebook thoughts. We thank you for taking so much be wrong? We’re on the have started to spill beyond graduation, and are now allud- time to craft them and to share them with case... ing to my misconduct with respect to Meralco, with former us and our graduates. We are deeply 05:45 AM Apr 7th via web President Erap, and so forth. Under the circumstances, it touched by this sharing of yourself. is best for the Ateneo and myself to shorten the life of this Again I realize how profoundly embar- Turns out rumours were true & controversy and prevent it from spinning out of control. rassed you are by this event and that you that Saban is William Pfeiffer’s Fr Ben, this has been a source of deep personal embar- believe that resigning from official duties Tiger Gate white knight. rassment for me. at the Ateneo is the principled thing for What’s not clear is the... I am truly regretful for it. I already have too many bat- you to do. However, reflecting on the http://bit.ly/bHaqkN tles to fight, and some of them I wish not to have to fight. events and circumstances, I cannot quite 11:56 AM Apr 6th via Facebook In this instance, I do not want to, and would seek only the agree, and I believe with many others honourable and principled way out. The matter at hand that what is appropriate is the apology Tsk, tsk! What was Manny may rest after this public apology, but it gives me a lot of you have given. Neither can I agree with Pangilinan thinking when personal discomfort to continue to be closely involved you that “wala talaga akong mukhang he “borrowed” quotes from with Ateneo affairs after this incident. I am afraid the ihaharap pagkatapos.” I would thus like Oprah and JK Rowling? Did damage has been done - wala talaga akong mukhang to take up your retiring from official duties he really think no one would ihaharap pagkatapos. at the Ateneo with our officials and Board notice? With much regret, Fr Ben, I would wish to retire from my of Trustees and discuss it further with you. 6:49 PM Apr 4th via web official duties at the Ateneo. It is Easter Vigil and may the Risen Christ With all good wishes to you and to our graduates. be Light to you. Today’s (maybe even the year’s) most brilliant idea: M. V. P. Fr. Ben, S.J. Channels worried about Sin- gapore’s new carriage rules can... http://bit.ly/bs9mXg From page 1: A Tiger’s Eyes quaint. Plus, who could resist the When can we expect to be 8:55 PM Apr 2nd via Facebook have to steer a car again. body scan software that then using them in real life? They’re U media lets you connect and lets you “try” on clothes and see possible right now, Dr. Wonhee Sooo glad to see it’s not share everything with everyone how they look. Sull, SK Telecom’s EVP/head of only us. Media Partners Asia by moving files “across” a me- And then when all that’s done, new business, told delegates at analysis of Singapore’s new dia table right into your friends’ you can order your coffee from Disney’s Digital Media Confer- content... http://bit.ly/bIPQit inboxes. Rights issues? Ah, well... a media table at the Starbucks ence in Seoul. The only thing 11:50 AM Apr 1st via Facebook this is a technical experience kiosk in the lobby. Queuing? that’s missing is the business not a moral (or commercial) Thing of the past, love... and long case. For now. discussion. may it last. What happens to T.me at the The malls of the future are For the moment, the coffee and end of the tour? You send it back www.twitter.com/contentasia a T.key point-and-browse ex- the T.key device are probably the into the “cloud”, which is the perience that make today’s only things that have lives of their fabulous place the future lives. shopping seem lumbering and own outside the museum. Bye bye T.me. Sniff.

03 in quotes April 12-25, 2010

Who said what at... Disney’s Digital Media Conference in Seoul.

People say they want things In our world, simplicity and being for free. But they value cer- able to find what you want and tain aspects, such as timing, watch it when you want is paramount.” ease of use, quality content.” “Subscription devices need to get into the cloud. Connection has to be seamless. Albert Cheng, Executive Vice President, Digital Media, Disney-ABC TV Group We’re a long way from that in Australia.” Patrick Delaney, Executive Director - Sales and Product Development, Foxtel If the platform is more robust and has more features, then the perceived value of the content goes up.” “Our target is having half our Kelly Summers, Vice President, Digital Distribution, Walt Disney Studios Home Entertainment revenue come through adver- “A lot has improved, tising and half but all kinds of pain If you have a feature that’s points still exist… under-used, you need to re- through a combi- these include bad think that part of your design. Users nation of affiliate connections be- will tell you what they want.” fees and direct tween devices and to consumer rev- an overflow of infor- James Miner, Senior Vice President, Digital Media, ESPN Star Sports enue... One thing mation, content and we have found is devices… normal “The older generation has deep people need coordi- pockets but they don’t know that the big ana- nation. We have to how to create connectivity.” logue deals are think of providing this increasingly hap- easily.” Wonhee Sull, Executive Vice President/Head of New Business, pening because SK Telekom of the strength we Wonhee Sull, SK Telekom have in digital.” “Online banking is the epitome of good design.” John Kosner, Senior Vice President/General Manager, James Miner, ESPN Star Sports Digital Media, ESPN User interface and user experience are two different things, but “The best way to win (internal/ we use them interchangeably.” external) battles over the digital meaning of life: “make money “There are six laws of design and user and be relevant.” interface: design, story, symphony (make it all work together), empathy, “We’re not stalkers...we just try to play (make it joyful), meaning.” follow users wherever they go.”

Inho Shin, Team Leader, Personal Media Platform Team, SK Telecom Rohan Lund, Chief Executive, Yahoo 7, Australia

04 April 12-25, 2010

Who was at ... Disney’s Digital Media Conference’s closing cocktail (and Patrick Delany’s birthday) at the W’s WooBar in Seoul

Todd Dubester, Albert Cheng, Disney Patrick Delany, Foxtel; Alistair Jennings, Rick Ellis, TVNZ; Greg Johnson, Disney Rob Gilby, Disney

Caroline Clugston, Nicholas Wodtke, Disney Kenneth Lee, Disney; Keith Huang, PCCW; Jennifer Yan, Steamboat Ventures; Rob Gilby, Junaidah Said Khan, Chu Young Lee, Astro Disney; Li Feng, Beijing Netmovie

Manju Nair, Disney; Robb Beeston, Disney Online Stu- Paul Dale, Astro Thor Bayer, TVNZ Kim Meng Law, Sony Pictures Asia dios; Vishal Gondal, Indiagames; Vicki Choy, Disney and Kang Hyun Lee, Acetel

Daniel Solnicki, Charissa Gilmore, Mohamed Zulkifli, Carlos Mori Rodriguez, Siddharth Taparia, Raju Venkataraman, Disney Disney Disney Media Prima ABS-CBN

05 April 12-25, 2010

Zenith upgrades ad forecasts the space ZenithOptimedia has upgraded C NTENTASIA its global ad growth forecasts J b for this year from 0.9% to 2.2%. the place to look for the jobs that matter This is the second upgrade in a row, after 18 months of con- secutive downgrades. AT DISCOVERY NETWORKS ASIA-PACIFIC, WE LIVE AND In its latest report, ZenithOpti- BREATHE THE ATMOSPHERE OF DISCOVERY CONSTANTLY. media said hard-hit developed markets were stabilising and With seven leading networks --- Discovery Channel, Animal Planet, Discovery Travel & Living, would return to growth in 2011. Discovery HD, Discovery Home and Health, Discovery Turbo and Discovery Science --- reaching 462 million cumulative subscribers across 32 countries and territories in Asia-Pacific. Recovery in developing markets was also well under way, with Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill 8.5% growth forecasts in 2010. the company’s mission of empowering people to explore their world and satisfy their curiosity. In “Confidence in the global exchange for their talent and drive, employees are provided with an engaging, diverse workplace economic recovery, while ten- and the resources they need to learn, thrive and grow in their careers. tative, continues to grow, and this improvement has been ap- Director, Advertising Sales, Southeast Asia parent in ad markets across the world,” the 7 April report said. Key Objectives: “As is usual after a downturn, • Develop ad sales strategy for the Southeast Asia business unit, including development of the global market will improve new and existing markets and exploration of all ad sales revenue opportunities steadily over the next three • Drive ad sales growth across key territories and increase local advertising sales activities years, with 4.1% growth in 2011 • Manage the network of local advertising sales representatives in Southeast Asia and 5.3% in 2012,” the com- • Develop and manage systems to ensure efficient ad sales operations • Work closely with the DNAP regional ad sales team to ensure both regional and local ad sales pany said, adding that the objectives are achieved internet’s share of adex would rise from 12.6% in 2009 to 17.1% Key Responsibilities: in 2012. • Work with the advertising representative network to develop detailed sales strategies with clearly defined targets • Work with the advertising representative network to ensure each representative has the tools, From page 1: MIPTV information and support to achieve all sales targets • Assist the SVP-GM, Southeast Asia in the review of existing advertising sales relationships and Midem said less than a week development of new partnerships before opening day. • Attend key agency/client presentations in market with agency representatives The second biggest increase • Work with DSEA corporate functions to provide support for local advertising sales, including in participation comes from the production of on air sponsorship elements, supply of research data, creation of sales Thailand, which is up 25% this presentations, creation of sponsored programming elements, and trade marketing efforts year over 2009. The number of • Monitor campaign fulfillment in consultation with the DNAP business operations team. Thai companies at the show is • Assist to develop and implement incentive programmes for local advertising representative up 33%, from 18 last year to 24 teams this year. • Manage timely and detailed reporting from advertising representatives to ensure accurate India follows, with an increase tracking of performance of 11.5% to 88 participants. 43 Requirements: Indian companies are taking • Minimum of 7 years’ TV sales/sales related experience, preferably in Southeast Asia part in this year’s show, two more • An advertising sales representative or advertising solutions background than last year’s 41. • Experience of managing an advertising representative network would be a plus Singapore – this year’s focus • Knowledge of Pay TV advertising operations country – is up about 8%, from • Strong management and leadership skills 74 participants last year to 80 this • Excellent communication skills, both written and spoken. year. The total number of Singa- pore companies taking part in This position will be based in Singapore. the five-day market is up from 28 last year to 30 this year. Interested applicants, please write to: The total number of Asian Human Resources Discovery Networks Asia-Pacific companies taking part this year 3 Changi Business Park Vista #03-01 is down by just over 6%. Singapore 486051 South Korea is sending the Or Email to: [email protected] most companies (75, down from Closing Date: May 7, 2010 81 last year), followed by Japan (70, down from 77 last year). Only short-listed candidates will be notified.

06 April 12-25, 2010 programming ITV ups docu slate by 80% the space ITV Studios Global Entertain- C NTENTASIA ment is bringing 80% more J b documentaries to MIPTV this the place to look for the jobs that matter year than it did last year. The U.K. distributor said its ramped up docu slate of AT DISCOVERY NETWORKS ASIA-PACIFIC, WE LIVE AND more than 100 hours was in BREATHE THE ATMOSPHERE OF DISCOVERY CONSTANTLY line with global trends and a result of a “surge in de- With seven leading networks --- Discovery Channel, Animal Planet, Discovery Travel & Living, mand” from global buyers. Discovery HD, Discovery Home and Health, Discovery Turbo and Discovery Science --- reaching 462 million cumulative subscribers across 32 countries and territories in Asia-Pacific. New content comes from ITV Studios as well as indie Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill producers such as Raw TV, the company’s mission of empowering people to explore their world and satisfy their curiosity. In Cream, PTV, Darlow Smithson exchange for their talent and drive, employees are provided with an engaging, diverse workplace and Zig Zag Productions. ITV and the resources they need to learn, thrive and grow in their careers. Studios Global Entertain- ment acquisitions manager, Account Manager (Contract position) Gary McDonagh, says the You will act as a link between clients and creative services. You must be able to pitch and company is “actively in the win new ad sales business and support the department in the administrative and creative market for co-financing management of projects. and acquiring further high-quality documentaries Key Responsibilities: that can play to primetime • To make pitches and win new ad sales business for creative services • To work with the team to devise an advertising campaign that meets the client’s brief audiences”. and budget • To brief producers and assist with the formulation of creative strategies AETN’s biggest new show • To prepare regular contact updates on account status slate ever debuts at MIPTV AETN International is also Requirements: coming to MIPTV with its • Minimum ‘A’ Level or its equivalent biggest-ever slate of new • Excellent communication and organizational skills non-fiction programming. In • At least 2 years’ experience in a broadcast, ad sales or advertising capacity • Extensive industry contacts on a local and regional level top spot among the 400 new • Candidates will be required to meet a stipulated revenue target hours is America, The History of Us, a 10-hour series about This position will be based in Singapore. how America was invented. The show, produced by Interested applicants, please write to: Jane Root’s Nutopia, cov- Human Resources ers everything from how the Discovery Networks Asia-Pacific transcontinental railroad 3 Changi Business Park Vista #03-01 was built to putting a man Singapore 486051 on the moon. The series pre- Or Email to: [email protected] mieres in the U.S. on 25 April. Closing Date: May 7, 2010 Pawn Star – the number one Only short-listed candidates will be notified series of all time on History channel in the U.S. – is also back for a second season. Plus it’s launching at MIP as From page 1: Al Jazeera take up of the English channel AJE stands for values will in time a format. low the channel to operate out- was so low it did not make finan- be welcomed by Singapore. As side a narrow a la carte zone. cial sense to continue. the regions media hub we also Elba in Cannes for Luther An added dampener to com- There is no indication that the hope that Singapore can in fu- Idris Elba (The Wire, American mercial ambitions was killer limita- few viewers the channel had ture treat all international news Gangster) will be in Cannes tions put on channel promotions. complained about the content. channels equally.” for MIP to promote new six- Taken together, the operating Al Jazeera has always claimed Although disappointed, Al part BBC drama series Luther. restrictions virtually pushed the to offer a responsible voice that Jazeera wouldn’t have been sur- Elba stars as John Luther, a mute button Al Jazeera English constructively adds to the diver- prised by the Singapore govern- near-genius detective “whose voice in Singapore. sity, perspective and opinion of ment’s heel-dragging position brilliant mind can’t always No official subscription figures world news. on mass access to the English- save him from the dangerous have been disclosed, but best A channel spokesperson said language service. The low-key violence of his passions”. guesses were that they were in “while we are disappointed to and limited license approval in the low double digits. be pulling out of Singapore, we 2007 followed a 12-month “re- Al Jazeera simply said that the remain hopeful that the values view” process.

07 April 12-25, 2010

ContentAsia’s 20/20 interview asks those who have been in the industry in Asia for the past 10 years at least to look back – and forward – and tell us what they see. In the third of a series that will run through 2010, Raymund Miranda, NBC Universal Global Net- works Asia Pacific’s managing director, talks about dreams, what happened to them, decisions, bigger decisions and what he probably wouldn’t do again.

What do you think the biggest What are the biggest opera- influence on Asia’s media in- tional differences you have seen dustry in the past 10 years has over the past decade? “There been? “Ad sales and regula- was always (and continues to tions. The growth of either be) a debate as to whether regional or local ad sales has organisations should centralise either encouraged or hindered globally, centralise regionally or the ability to spin off local feeds, go local operationally. Various to spend more on content and organisations have had various marketing or to invest more in changes over the past decade operations. Regulations on the with swings towards one way other hand have also either and then another and then helped grow markets or hin- another...” The dered them. This has to do with both the analogue as well as The forecasts that didn’t come the digital space.” true… (what do you remember)... Or the ones that came interview 10 years ago, lots of companies true but not in the way you said they were totally digital. expected. “Discussions about What’s the biggest difference addressability in India and in between what you remember the Philippines that are moving as the digital of 2000 and your along but haven’t completely digital of today? “Digital 10 come to pass.... ‘open skies’ years ago was about VOD, that also disappeared pretty Social networks make us SVOD, HD and convergence fast.” (remember that word?). Digital all more accountable to today is about capacity and Is there anything that might have our stakeholders.” bandwidth, IPTV and content happened that didn’t (or hasn’t on the go. In fact, HD is only yet)? “Seeing the promise of finally happening a decade af- digitalisation in Taiwan, growth ter everyone was talking about of pay-TV in Thailand and Indo- What has been the biggest every biz dev meeting? “Never it. Today, it is about Web 2.0 (or nesia, greater transparency in disappointment? Why? “Mobile wait for the perfect storm...” 3.0) and social media as well as the Philippines and South Asia TV – a lot of promise particularly online content.” as a whole.” in under-penetrated markets What do you think the costs of but the ability to clear rights, all the focus of speed and tech Of all the things (tech, coun- What would you never do again regulations that could not keep is? “Not as much as the cost of tries, etc) we have known and no matter how much money you pace with the technology, the content.” been excited over in the past 10 were offered? “I would never un- expense of deployment, the years, what do you think is the der estimate the effect of piracy ability to deliver aspirational Crystal ball gaze for a moment… one (or two) that failed to live up on our business.” handsets and improving the user what do you think we will be to expectations? “I think VOD/ experience all conspired to end talking about in 2020? “How HD SVOD didn’t deliver on the hype What would you do again in a that promise. There was no clear did (or did not) play out; how it had in Asia as a whole. Having nanosecond, even if no money model for revenues that could quickly (or slowly) the digital said that, it is still “live” and is still was involved? “Spend on con- be adopted.” migration rolled out, how pay-TV trying to break out. The other tent, brands and marketing.” ad sales improved (or not) and aspect is the promise of various What are you still deeply unsure if a PC-like gadget will indeed markets ie Taiwan going digital What’s your take on social net- about? “Digital migration.” take over the set-top box or if the (which is now picking up after a works? “Makes us all more ac- smartphone or another mobile decade).” countable to our stakeholders.” The phrase you take with you into device will take over.”

08 BUYERProfile April 12-25, 2010

ContentAsia’s ongoing focus on Asia’s most important buyers explores how they think and what they want.

Janice Cheng, head of content for Life Inspired (LI TV), acquires pay-TV rights for high-definition lifestyle content, covering the channel’s five programming pillars – food, home, wellness, travel and style. Cheng also takes care of on-air promos, scheduling and original content production.

What kinds of sales pitches do difficult to measure in terms of rat- not doing now? “To provide more you respond best to? “Sales ings. However, we have received support with quick responses and pitches that are very well pre- encouraging feedback on our up-to-date information, espe- pared, demonstrating that home series under Li Space.” cially when it comes to promot- suppliers have done proper re- ing and marketing the content search on the channel, current Is there any show you wish you we acquired. This support is key line-up and recommend content had bought? “There are a few…” to driving more awareness and that he/she thinks best fits the viewership to the channel.” channel. Additional information If money was no object, which that is readily available or easy three programmes would you What’s the biggest programming to access online is key too.” buy? “None actually. Because risk you’ve ever taken? “Intro- we’re creating a lifestyle brand ducing six content belts in the I respond well How much of a programme/epi- from the ground up, I would pre- channel’s schedule: Li Ultimate to sales pitches sodes of a series do you watch fer that the money be spent on for premium reality content, Li that are very well before you decide to buy? “I developing Li’s very own original East for all things Asian, Li Savour make an attempt to watch at lifestyle content to suit our afflu- for culinary indulgences, Li Space prepared, demon- least two episodes before decid- ent Asian viewers.” for home décor trends, Li Body for strating that sup- ing on a purchase.” the best known workout tips and pliers have done What is/has been your great- Li Chic for fashion secrets and proper research on Do you remember the first pro- est television extravagance? unique travel experiences.” gramme/series you ever bought “I don’t believe in spending the channel, current and what you were thinking at excessively. I would much rather What do you think the most im- line-up and recom- the time? “The first programme focus on getting quality, inspiring portant part of your job is? “It is of mend content that I bought for Li was Total Body content like Yes Chef! and Pure course, delivering top-quality life- he/she thinks best fits Cardio with Tanja Djelevic, an Design, just to name a few.” style content that is in line with our the channel. Ad- innovative workout series with pic- brand and our target audience. turesque Sundance, Utah, as the What do you find most difficult Ensuring that the content is not just ditional information backdrop. Now, that’s inspiring!” about the programming/acquisi- visually enticing, but entertaining, that is readily avail- tion process? “Consistently looking informative and inspiring. Being in able or easy to What is your best buy ever – and for the best lifestyle content in high tune with our market is important access online is why? “I’m finding it difficult to definition at the best price and to further cater to their expanding name just one! All the content getting promotional and market- and rapidly-changing needs.” key too.” acquired is our best, and fits our ing support from suppliers.” criteria of offering lifestyle con- What programme do you watch Janice Cheng is among 500 tent that is different, entertaining What do you hate most about most often for your own enjoy- buyers in Asia featured on and inspiring.” the acquisitions process? “The ment? “American drama series, ContentAsia’s sub- never-ending and arduous ne- lifestyle programmes and talk scription service, What is the highest-rated pro- gotiation process.” shows.” www.asiacontentwatch.com gramme you’ve bought in For more information, please the past few years? “Having Is there anything you wish pro- The key trade events you will email [email protected] launched only late last year, our gramme licensing and distribution be attending this year? MIPTV, or call +65 6846-5988. channel is too new and therefore, people would do that they are BCWW, ATF

essential information only C NTENTASIA Be included. For details, contact: Leah Gordon (Americas, Europe) Masliana Masron (Asia) www.contentasia.tv on [email protected] on [email protected] www.asiacontentwatch.com or +1 310 926-6761 or +65 6846-5988

09 www.asiacontentwatch.com

FX Asia by Malena Amzah

Although FX describes itself as The core differentiator is content boundaries beyond FX has a single feed cover- a niche channel dedicated to “award-winning, bold, and pro- anywhere they’ve gone before ing Hong Kong, Indonesia, everything edgy, sophisticated vocative” programming. And in Asia. And, yes, censorship is Singapore, Philippines, Taiwan, and smart the pay-TV channel therein lies FX programmers’ an issue in some countries, says Malaysia, Maldives, Papua New schedules against all general biggest challenge, given the Eddy Tan, general manager for Guinea and Thailand. No word entertainment services targeting distinct preference for “edgy”, FX Asia, Channel [V] and Nat yet on plans to split the service. 18-44 year olds. “controversial” and pushing Geo Music Asia. More on page 13

Hong India Kong (8.0) Monday (12 April) Tuesday (13 April) Wednesday (14 April) Thursday (15 April) Friday (16 April) Saturday (17 April) Sunday (18 April) (5.5) 9:30 Frasier(S6-127 (6)) Seinfeld(S5-518-84) Seinfeld(S5-520-83) Seinfeld(S5-522-85) Seinfeld(S6-602-88) Seinfeld(S6-604-90) Frasier(S6-129 (9)) 7:00 9:45 Secret Admirer The Fire The Raincoats (2) The Hamptons The Big Salad The Chinese Woman Roz, A Loan 7:15 10:00 Californication(S3-301) Frasier(S6-131 (10)) Frasier(S6-134 (12)) Frasier(S6-136 (14)) Frasier(S6-133 (16)) Frasier(S6-141 (18)) 7:30 Wish You Were Here Merry Christmas, Mrs Our Parents, Ourselves Three Valentines Decoys Taps At The Montana 10:15 Moskowitz Mad Men(S1-107) 7:45 5g 10:30 Free Radio(101) Frasier(S6-132 (11)) Frasier(S6-135 (13)) Frasier(S6-130 (15)) Frasier(S6-137 (17)) Frasier(S6-144 (19)) 8:00 Free Radio Good Samaritan The Show Where Woody To Tell The Truth Dinner Party I.q. 10:45 Shows Up 8:15 11:00 Peep Show(S3-3) Californication(S3-302) Peep Show(S3-5) 8:30 Shrooming The Land Of Rape And Jurying 11:15 Honey Spooks(S1-02) Mad Men(S1-107) Sons Of Anarchy(S2-2WAB06) Mad Men(S1-108) 8:45 Spooks 5g Falx Cerebri The Hobo Code 11:30 Peep Show(S3-4) Free Radio(102) Peep Show(S3-6) 9:00 11:45 Sistering Free Radio Quantocking 9:15 12:00 9:30 12:15 Ghost Hunters(S4-411) Ghost Hunters(S4-412) Ghost Hunters(S4-413) Mad Men(S1-108) Ghost Hunters(S4-414) Ghost Hunters(S4-415) Sons Of Anarchy(S2-2WAB06) 9:45 **tba** **tba** **tba** The Hobo Code **tba** **tba** Falx Cerebri 12:30 10:00 12:45 10:15 13:00 Seinfeld(S5-510-74) Seinfeld(S5-513-78) 10:30 The Cigar Store Indian The Marine Biologist 13:15 Saving Grace(103) Saving Grace(105) Saving Grace(107) Saving Grace(109) Saving Grace(111) 10:45 Would You Want Me To And You Wonder Why I Lie Everything’s Got A Shelf Life It’s Better When I Can Is There A Scarlett Letter On 13:30 Seinfeld(S5-511-75) Tell You See You Seinfeld(S5-514-77) 11:00 The Conversion The Dinner Party 13:45 11:15 14:00 Seinfeld(S5-512-76) Seinfeld(S5-515-79) 11:30 The Stall The Pie 14:15 Saving Grace(104) Saving Grace(106) Saving Grace(108) Saving Grace(110) Saving Grace(112) 11:45 Keep Your Damn Wings Off Yeehaw, Geepaw A Language Of Angels This Is Way Too Normal Taco, Tulips, Duck And Spices 14:30 Frasier(S6-123 (4)) My Nephew For You Frasier(S6-128 (7)) 12:00 Hot Ticket How To Bury A Millionaire 14:45 12:15 15:00 Frasier(S6-125 (5)) Seinfeld(S5-517-81) Seinfeld(S5-519-82) Seinfeld(S5-521-86) Seinfeld(S6-601-87) Seinfeld(S6-603-89) Frasier(S6-126 (8)) 12:30 First , Do No Harm The Wife The Raincoats (1) The Opposite The Chaperone The Pledge Drive The Seal Who Came To 15:15 Dinner 12:45 15:30 Frasier(S6-127 (6)) Seinfeld(S5-518-84) Seinfeld(S5-520-83) Seinfeld(S5-522-85) Seinfeld(S6-602-88) Seinfeld(S6-604-90) Frasier(S6-129 (9)) 13:00 Secret Admirer The Fire The Raincoats (2) The Hamptons The Big Salad The Chinese Woman Roz, A Loan 15:45 13:15 16:00 Frasier(S6-131 (10)) 13:30 Californication(S3-301) Merry Christmas, Mrs Frasier(S6-134 (12)) Frasier(S6-136 (14)) Frasier(S6-133 (16)) Frasier(S6-141 (18)) Wish You Were Here Moskowitz Our Parents, Ourselves Three Valentines Decoys Taps At The Montana 16:15 Mad Men(S1-107) 13:45 5g 16:30 Frasier(S6-135 (13)) 14:00 Free Radio(101) Frasier(S6-132 (11)) The Show Where Woody Frasier(S6-130 (15)) Frasier(S6-137 (17)) Frasier(S6-144 (19)) Free Radio Good Samaritan To Tell The Truth Dinner Party I.q. 16:45 Shows Up 14:15

17:00 Peep Show(S3-3) Californication(S3-302) Peep Show(S3-5) 14:30 Shrooming The Land Of Rape And Jurying 17:15 Honey Spooks(S1-02) Mad Men(S1-107) Sons Of Anarchy(S2-2WAB06) Mad Men(S1-108) 14:45 Spooks 5g Falx Cerebri The Hobo Code 17:30 Peep Show(S3-4) Free Radio(102) Peep Show(S3-6) 15:00 Sistering Free Radio Quantocking 17:45 15:15 18:00 15:30 18:15 Ghost Hunters(S4-411) Ghost Hunters(S4-412) Ghost Hunters(S4-413) Mad Men(S1-108) Ghost Hunters(S4-414) Ghost Hunters(S4-415) Sons Of Anarchy(S2-2WAB06) 15:45 **tba** **tba** **tba** The Hobo Code **tba** **tba** Falx Cerebri 18:30 16:00 18:45 16:15 Six-hour block starts at 7pm to midnight 19:00 Seinfeld(S5-513-78) Seinfeld(S5-516-80) 16:30 19:15 Saving Grace(103) Saving Grace(105) Saving Grace(107) Saving Grace(109) Saving Grace(111) The Marine Biologist The Stand-in 16:45 Would You Want Me To And You Wonder Why I Lie Everything’s Got A Shelf Life It’s Better When I Can Is There A Scarlett Letter On 19:30 Tell You See You Seinfeld(S5-514-77) Seinfeld(S5-517-81) 17:00 The Dinner Party The Wife 19:45 17:15 20:00 Seinfeld(S5-515-79) Seinfeld(S5-518-84) 17:30 The Pie The Fire 20:15 17:45 Saving Grace(104) Saving Grace(106) Saving Grace(108) Saving Grace(110) Saving Grace(112) 20:30 Keep Your Damn Wings Off Yeehaw, Geepaw A Language Of Angels This Is Way Too Normal Taco, Tulips, Duck And Spices Frasier(S6-128 (7)) Frasier(S6-131 (10)) 18:00 My Nephew For You How To Bury A Millionaire Merry Christmas, Mrs 20:45 Moskowitz 18:15 Weekend prime time 9pm-12am 21:00 Seinfeld(S5-517-81) Seinfeld(S5-519-82) Seinfeld(S5-521-86) Seinfeld(S6-601-87) Seinfeld(S6-603-89) Frasier(S6-126 (8)) Frasier(S6-132 (11)) 18:30 The Wife The Raincoats (1) The Opposite The Chaperone The Pledge Drive The Seal Who Came To Good Samaritan 21:15 Dinner 18:45

14% Edgy/spooky series 17% Drama series 69% Comedy series

Source: FX Asia (Telecast details are subjected to changes)

The full schedule along with more than 70 others is available at www.asiacontentwatch.com

ContentAsia Issue 94: April 12-25, 2010 010 April 12-25, 2010 What’s hot at MIPTV this year... The programming market opens in Cannes on 12 April following the two-day MIPDOC market on 10-11 April.

Give Me That Bill This format is aimed at easing the financial crunch. That is, at least for some of those in the studio audience. Everyone brings a bill that needs to be paid. Behind every bill there’s a story, whether it’s about a speeding fine or an invoice for an out-of-control hobby. The more unusual the story, the more likely the contestant is to be picked. But the story itself isn’t enough. Contestants plucked from the audience must play a game to get their bills paid. In tough times this show offers light-hearted family entertainment. Endemol Asia Ltd (Hong Kong) Suite 5803, 58/F, The Center, 99 Queen’s Road Central, Hong Kong T: +852 2169 3878 F: +852 2169 3535 MIP Stand # H4.32

Pretty Wild E! Entertainment Television’s new unscripted series follows three teenage sisters – Tess Taylor and Alexis and Gabrielle Neiers – and their unconventional Hollywood family. The series presents an unfiltered look at Hollywood from the perspective of the sisters whose jaw-dropping looks and unstructured upbringing make them magnets for those who have fallen for Tinseltown’s many temptations. Length: 9x30 mins Comcast International Media Group 2003A, 20th Floor, The Centrium, 60 Wyndham Street, Central, Hong Kong T: +852 2869 6090 F: +852 2869 6639 W: www.comcastintl.com MIP Stand # G3.14

A New Beginning A New Beginning revolves around Karla Abreu, a young and famous actress and singer who wants a change in her life. She tells her manager, Miriam, who fears Karla will quit and she will lose her meal ticket. Miriam is also worried that Karla will discover she has been embezzling her fortune for years. To continue exploiting Karla’s image, Miriam decides to kill her after one last concert. But Karla survives and adopts a new image to conceal her identity, taking refuge in a town called Zacatillo. Here, she meets Gabriel, the town’s doctor. Length: 150x60 mins HD (format also available) Televisa Internacional China office: Room 1201, Building 3, Wanda Plaza 93 Jianguo Road, Chaoyang District Beijing 100022, China T: +86 1343 6706 023 MIP Stand # RSV.02

The Good Wife The Good Wife stars Emmy Award winner Julianna Margulies as a wife and mother who boldly assumes full responsibility for her family and re-enters the workforce after her husband’s very public sex and political corruption scandal lands him in jail. Pushing aside the betrayal and crushing public humiliation caused by her husband, Alicia Florrick starts over by pursuing her original career as a defense attorney. For the first time in years, Alicia trades in her identity as the “good wife” and takes charge of her own destiny. Length 23x60 mins CBS Studios International 7800 Beverly Blvd., Los Angeles, CA 90036 U.S.A. T: +1 323 575 5460 F: +1 323 575 5469 W: www.CBSCorporation.com MIP Stand # R30.01

Fugitive Chronicles Featuring the most compelling fugitive captures in recent history, Fugitive Chronicles charts the stories of men and women who risked their lives to bring dangerous fugitives to justice. Each episode includes a gripping real-life tale and is recounted in detail by both the hunter and the hunted. The hunter shares how they put their manhunt and capture into operation; the fugitive explains how they eluded capture and the brutal reality of life on the run. Length: 9x60 mins AETN International 11C Mount Sophia, #03-16 Old School, Singapore 228467 T: +65 6837 8910 F:+65 6339 6378 E: [email protected] W: historyasia.com/www.biochannelasia.com/www.citvasia.com MIP Stand # G3-18

011 April 12-25, 2010

Campus PD From policing parties and security issues, to keeping the peace at sports events and arresting possible suspects, ride with the Campus PD as they tackle the ongoing challenge of keeping students safe. Depicting university life from the perspective of the law enforcement professionals, this ground-breaking series presents a real-life account of these campus heroes. Length: 20x30 mins Cineflix International The Barley Mow Centre, 10 Barley Mow Passage, London W4 4PH U.K. T: +44 208 996 1810 F: +44 208 9961811 MIP Stand # 07.02-09.01

WAGS, Love for the Game WAGS, Love for the Game tells the story of a football star back in the country to marry his fiancée after succeeding in Europe. He is also in the middle of a media scandal, and is the prime suspect in the murder of his rival. A beautiful and cunning detective, totally focused on her job and with a messy love life, goes undercover as a wag to enter the football world and investigate “El Chiqui”. Length 120x60 mins (in production) Telefe International Pavón 2444 (1248) Buenos Aires, Argentina T: +54 11 4308 5810 F: +54 11 4308 6848 E: [email protected] W: www.telefeinternational.com MIP Stand # A0.07

Where is Elisa? A teenager disappears, causing her family’s world to turn upside down. In the police quest to find her, all her relatives are suspected of kidnapping. Director: María Eugenia Rencoret Writer: Pablo Illanes. Main Cast: Francisco Melo, Sigrid Alegría and Álvaro Rudolphy. Length: 100x60 mins Telemundo Internacional 2745 Ponce de Leon Blvd Coral Gables, FL 33132 U.S.A. T: +1 305 774 0033 F: +1 305 774 7372 E: [email protected] W: www.telemundointernacional.com MIP Stand # A0.2

How Nature Heals People around the world have been using nature to cure illnesses for thousands of years. Long before doctors dominated the healing process with chemistry and scientific instruments, nature offered recovery in the form of plants, water, light, nutrition and movement. Today, both patients and doctors are reconsidering the “old” forms of treatment. This new series presents traditional and international forms of natural medicine from four different continents. Length: 7x30 mins DEUTSCHE WELLE – TransTel 53110 Bonn, Germany T: +49 228 429 2712 F: +49 228 429 2719 W: www.dw-world.de MIP Stand # 19.14

Saladin An animated action-adventure series, Saladin has everything the target audience of 10-15 year olds want – heroes, villains, vendettas, drama, comedy, exotic locales, daring rescues and a dash of romance. Saladin is the ultimate hero – courageous in the face of danger, never willing to admit defeat and funny when he needs to be. In a world of danger, there’s only one man you’ll want in your corner – Saladin. Length: 26x26 mins Al Jazeera Children’s Channel Education City, P.O. Box 23190, Doha, Qatar. T: +974 4824 386 (Qatar) +603 8318 3331 (Malaysia) E: [email protected] W: www.saladin.tv MIP Stand # 24.01

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From page 10: FX Asia Social networks all over Asia map – comScore Schedules are built on a six-hour block, with tent poles 50.8 percent of the total online and Wretch.cc in Taiwan. C NTENTASIA first-runs packed into late night population in the Asia-Pacific Social networking penetration slots (due to the “nature of the region visited a social networking is highest in the Philippines, Aus- Editorial Director content”). site in February 2010, reaching a tralia and Indonesia Janine Stein In the past months, scheduling total of 240.3 million visitors, ac- “While social networking con- Assistant Editor has been adjusted and fine- cording to new data from com- tinues to be one of the most Malena Amzah tuned to offer: popular series Score’s World Metrix service. popular and fastest growing [email protected] block at 7pm-9pm, comedy Facebook.com ranked as the Web activities in the world, its block 9pm-11pm, first-run ex- top social network across the dynamics in the Asia-Pacific Research Assistant clusive titles at 11pm-midnight majority of individual markets region exhibit significantly more Winnie Chen and edgy/spooky time block at in the region, while competing individual market differentiation [email protected] 12am onwards. brands commanded the top than in other global regions,” Overall, the weekly schedule is position in certain markets, in- Will Hodgman, comScore’s Asia Design made up of 69% comedy series cluding Orkut in India, Mixi.jp in Pacific executive vice president, Rae Yong (116 hours), 17% drama series Japan, CyWorld in South Korea says. [email protected] (28 hours) and 14% edgy/spooky Social networking reach & engagement, Asia Pacific Production Manager series (24 hours). Social Networking Primetime during weekdays % Reach Average Minutes Average Visits Nicky Olausson starts from 10pm to midnight and per Visitor per Visitor [email protected] 9pm to midnight on weekends. Asia Pacific 50.8 148.9 15.1 Philippines 90.3 332.2 26.3 Australia 89.6 228.0 20.9 Associate Publisher Indonesia 88.6 324.4 22.6 Malaysia 84.7 226.0 22.3 (Americas, Europe) and Singapore 83.7 220.9 22.1 VP, International Business New Zealand 81.2 217.5 20.3 Development Taiwan 75.9 131.3 18.3 Leah Gordon Hong Kong 75.4 223.3 25.4 [email protected] India 68.5 130.1 13.0 Sales and Marketing (Asia) South Korea 63.5 131.4 16.0 Vietnam 46.1 49.5 7.2 Masliana Masron Japan 42.3 120.5 14.0 [email protected]

Top social networks by % reach of web population To receive your regular free Top Social Network % Reach of Web copy of ContentAsia, please in Market Population email [email protected] Asia Pacific Facebook.com 14.9% Philippines Facebook.com 84.5% Australia Facebook.com 69.4% Published fortnightly by: Indonesia Facebook.com 84.9% Pencil Media Pte Ltd Californication Malaysia Facebook.com 77.5% 730A Geylang Road Singapore Facebook.com 72.1% Singapore 389641 New Zealand Facebook.com 63.6% Tel: +65 6846-5987 Taiwan Wretch.cc 62.5% Hong Kong Facebook.com 62.6% Fax: +65 6742-9683 India Orkut 46.8% www.contentasia.tv South Korea CyWorld 54.2% Vietnam Facebook.com 18.4% Japan Mixi.jp 18.9% What is ContentAsia? ContentAsia refines today’s February 2010; Total Internet Audience*, Age 15+ - Home & Work Locations info-deluge into usable, di- *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs. gestible, and reliable intelli- Source: comScore World Metrix gence about entertainment Mad Men content creation, funding, financing, licensing, distribu- FX’s in-house research shows Mad Men (season 2) marathon The hope is that, “gradually tion, and technology across female audiences are highest on runs prior to the premiere of Mad we would like them (the local the region. ContentAsia’s weekdays between noon and Men (season 3) on 5 May. producers) to produce niche products – including elec- 2pm. Male viewership is highest In addition to Fox library titles, programmes for us,” Tan says. tronic, print and online pub- on weekdays from 3pm to 5pm. FX acquires from distributors such FX is owned and operated lications – are tailor-made to deliver just what you need The highest-rated shows so far as CBS and Lionsgate. Most of by Fox International Channels whenever you want it. are Mad Men, Californication, Sons the series follow the cable line- (FIC) Asia, which also operates of Anarchy and Crash. All air in the ups from the U.S. and about National Geographic Channel late night 11pm-midnight slot. 25%-30% of the overall annual and Channel [V]. Copyright 2010 Pencil Media April highlights include Californi- programmes aired are new. Pte Ltd. All Rights Reserved. cation (season 3); Sons of Anarchy FX’s local production in Asia Who’s in-charge: Eddy Tan, gen- MICA (P) 133/11/2009 (season 2); and a repeat mara- so far involves short-form pro- eral manager for FX Asia, Chan- thon of the Mad Men (season 1). gramming aired during breaks. nel [V] and Nat Geo Music Asia.

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