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Igakazmierczak-Sm Iga Kazmierczak Morris, M., & Anderson, E. Gladwell, M. (2000). The Sommerfeldt, E. J. Li, C., Liu, J., & Head, J. L. (n.d.). Szabo, G., & Arsel, Z., & Zhao, X. Stopfer, J. (2013). ​ SYNTHESIS MATRIX (2015). ‘Charlie Is So Cool tipping point: How little (2013). The civility of Ouyang, S. (2016). Just click play: A Huberman, B. A. (2011). Personal Being Popular in U2 Major Assignment: Like: Authenticity, things can make a big social capital: Public Characterizing and content analysis of (n.d.). Predicting Blogging, Online Social “Illustration of Research” Popularity and Inclusive difference. Boston: Little, relations in the public Predicting the YouTubers. the Popularity of Performance and the Networks: How ​ ​ Masculinity on YouTube. Brown. sphere, civil society, Popularity of Online Online Quest for Fame. Agentic, RQ: What do the three Sociology, 49(6), and democracy. Public Videos. IEEE Access, Content.SSRN Advances in Communal, and ​ ​ ​ ​ ​ ​ most popular Youtubers 1200-1217. doi:10.1177/ Relations 4, 1630-1641. Electronic Journal. Consumer Research, Creativity Traits ​ ​ have in common in terms Review,39(4), 280-289. doi:10.1109 doi:10.2139 38. Relate to ​ ​ of personality and how doi:10.1016 Judgments of does this gain them Status and viewers? Liking.Journal of ​ Research in Personality, 47(5). ​ Openness “Thus, rather than drawing As Gladwell (2000) Those that have a high ” The YouTubers who “This is “Content By idealizing and ” Results showed on a heteronormative suggested, the people level of trust within a were studied in this demonstrated in popularity counts mystifying that agentic model of ‘authentic that can convince others group are able to research showed the audience are often related consumption traits (β = .39, p masculinity’ (Payne, 2007), to take actions that they accomplish a lot more through themes that participation to other experiences, bloggers < .01), but not McCormack (2011a: 93) recommend have very than those who are they do take their theme, audience quantities, like can conceal daily communal (β = defines authenticity as strong personalities. deemed audiences into reference theme, click-through rates challenges thus .07, ns) or ‘the presentation of a People that he calls untrustworthy by the consideration and conversational of linked enabling followers creativity traits “truthful” and “honest” salesman are able to get group. (pg. 13) they want their speech style advertisements some escape from (β = .05, ns) self’, which, alongside their listener to feedback theme, and and number of their own lived predicted emotional openness and empathize with them and (participatory culture) audience comments the realties when they status.” (sec. 4.1) support for sexual start agreeing with their and they want them consideration content is read and fantasize minority peers, ‘is a valued opinions in this way. to know about their theme. This is part expected to about bloggers’ lives. Agentic, or attribute for boys’. (pg.22) lives through sharing of what makes generate on the By manipulating leadership, traits Supporting McCormack’s of personal life and viewers connect community site. ” back stage and front often correlate typology of adolescent conversational speech with YouTubers.” (pg.85) stage selves, bloggers with higher social popularity in a context of style (culture of (pg. 51) Advertisements can instill different status. declining homohysteria, connectivity).” (pg. can increase or cultural meanings research shows that a 52) Youtubers with a decrease the into their online performer’s authenticity Viewers react most considerate or an popularity of a persona.” (pg. 148) appears to be a key positively to empathetic-seemi video depending determinant of esteem Youtubers who ng personality on the original Successful online among young online include them into towards their popularity of the celebrities weave audiences. “ (pg 1205) their own daily lives, viewers tend to be content. their content with and try to interact more successful. personal truths and A sense of openness of with them. product consumption emotions is preferred in to keep the follower male Youtubers, which hooked and goes against the general connected. male stereotype. Publicity Publics that are “Typically, the “Therefore, “We performed By glorifying their “For liking, noticed and their ideas presences of rating outcomes of experiments merchandise creativity (β = discussed are those burst occur in the parasocial showing that once experience and their .24, p < .05) and that participate in early life span of a interaction content is exposed own life the online communal traits public life. (pg. 8) video, and later experiences to a wide celebrities allow their (β = .21, p = .05) restrict to the classic should be similar audience, the followers to escape had an influence, preferential to those of “real” social network from their own lives but agentic traits popularity increase interpersonal provided by the and become attached did not (β = .08, mechanism.” (par. 1) relationships. This service does not to the shrouded ns).” (sec. 4.1) Early on, a video’s is demonstrated in affect which users version of life that is popularity has little to the video will tend to look at online. (Arsel, 2011, More popular do with the topic or production theme, the content, and pg. 148) people were the creator. Not until the sharing of social networks more creative the initial views are personal life are thus not and done, does the actual theme, the build effective “people-persons” popularity of the trust theme, and promoting . video emerge. in the downloads on a self-promotion large scale. ” (pg. theme. ” (pg. 51) 88) A successful Viewers will watch Youtuber is open the videos that with his or her they are interested viewers and in watching, and makes them feel the social network included in the provided by the Youtubers life. media site does little to affect which videos are being watched. Viewers will be Viewers Our findings indicate “For YouTube, this “Consumers often that the dynamics of effect is less seek connections to online video relevant, since people possessing popularity are video views are fame characterized by the spread over more based on heredity, burst behaviors (i.e. time, as in Figure ” rather than on far exceed (pg. 83) deeds” (pg. 149) preferential Youtube video popularity increase). popularity is not Fame isn’t always Typically, the strongly tied to worked for, certain presences of burst upload date or people just receive behaviors occur in the time since Youtube people’s attention early life span of videos do not without actually videos, and later disappear over working for it. restrict to the classic time, and the site preferential set up doesn’t give popularity increase a lot of attention mechanism. (par. 4) to the general High popularity in “recently newer media content uploaded” videos. does not always mean that the content will remain popular. After the initial burst of popularity a video will increase in popularity because of the video composition, and not the date of its release. Personal Lives of Parasocial “Specifically, Youtubers Interaction Theory perceivers is the connection ascribed a high between two status to targets people where only who scored high one is actively on agentic traits, connecting to the whereas targets other. This allows high on creativity the viewer to feel or communal connected to the traits were liked Youtuber if the more.” (sec. 5) Youtuber is good at allowing his or Those with a high her viewer to feel status in the eyes included. (Head, are their peers 2015, pg. 11) are often not the most liked unless they also are highly creative or communal as well. Conceptual Category 5 “which indicates the “Audience videos are released members see earlier, their these YouTubers popularity are more as role models, likely to keep stably” but also as friends. (par. 3.2) Through these themes they form New viral videos do bonds. The only not keep their difference is that popularity as well as the person behind popular videos that the camera can’t became popular over return that to time, these “classic” each individual videos are more likely person, which is to have a stable why it is a popularity. parasocial interaction.” (pg. 51) By sharing personal stories and giving advice Youtubers make their viewers feel a friend and role model connection when watching their videos. PewDiePie, HolaSoyGerman, and Smosh are currently the top three Youtubers (other than VEVO or the Youtube channel). My research question focuses on these three to see what their personalities have in common, which help them be such popular figures in the Youtube community, and how these traits attract viewers. I have chosen these eight sources because they refer to online personalities, or personality traits in general, which attract people to us. Youtube is an online friend community alongside being a platform to share creativity. Long-term subscribers feel a connection to the Youtuber which parallels a friendship. I decided to not use sources that were specific to network positions because that implies that their popularity is possibly stemming from their connection with other popular people, and not their own personality. Networking is a way to climb up the social ladder by connecting with others that are in a higher social position, although this most likely means that the person likes your personality, this is not an independent way of gaining popularity, which could bias my findings. I chose to also use sources that referred to previously popular Youtubers to see why they were popular at the time, and possibly see why they fell from popularity. I wanted to analyze Youtubers purely in a numeral sense to see the factors that occur outside of the influence of personality. Creating my conceptual categories was heavily focused on having a contrast between personality and outside factors that influence personality. Having a category that showed the pure influence of personality was also important.
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