MEDIA KIT 2021 WELCOME TO

elcome to the Golf Australia magazine media kit where you will find out more about our loyal readers and CONTENTS Wdiscover how to make your advertising work as hard as possible for you. ► The Editorial team Established in 1987, Golf Australia has evolved into this ► Inside Golf Australia magazine country’s favourite golf publication packed with instruction, equipment and course reviews as well as domestic and ► www.golfaustralia.com.au international travel stories. And, of course, there are our trademark feature stories authored by an editorial team including ► Golf Australia Calendar award-winning writers from here and overseas, all accompanied by stunning photography and wrapped up in a stylish ► Podcast contemporary design. Our monthly print magazine is the cornerstone of Golf ► Creative media Australia’s presence across four media platforms, complemented CONTACTS by the weekly digital magazine – Golf Australia Express – and ► Magazine rates & specifications National Advertising Manager website www.golfaustralia.com.au, which keep our readers up- David Mullins 0412 327 886 ► Magazine marketplace rates to-date with the latest news and views from the world of golf. [email protected] & specifications We also have a monthly Podcast chatting to a diverse range of NSW & ACT Advertising Manager people with a common love for the game of golf. ► Express rates & specifications Stephen Louis 0420 532 160 Whether it’s in print or online, Golf Australia makes the stories [email protected] of the game accessible to every golfer from the beginner through ► Online rates & specifications to the scratch player. Advertising Co-ordinator Brendan James ► Technical checklist (02) 9901 6396 & delivery options [email protected] Editor Golf Australia magazine

MEDIA KIT 2021 OUR LOYAL READERS – WHO ARE THEY?*

READER SNAPSHOT TRAVEL PLANS GEAR CHOICES LIKE TO TRAVEL PLAN TO BUY NEW MALE 90% 93% TO PLAY GOLF 63% EQUIPMENT IN 2019 AGED BETWEEN PLAN TO TRAVEL BALLS, DRIVERS & 64% 35 & 65 35% INTERNATIONALLY TO SHOES TOP THEIR EARN MORE THAN PLAY GOLF IN 2019. WISH LIST 39% $80K ANNUALLY ENJOY READING 92% USE A DISTANCE ARE A GOLF 62% COURSE REVIEWS & MEASURING DEVICE 72% CLUB MEMBER TRAVEL FEATURES WILL BE CUSTOM- PLAY GOLF 2-9 96% FITTED FOR THEIR 71% TIMES A MONTH NEXT CLUB PURCHASE

* BASED ON 2019 READER SURVEY

MEDIA KIT 2021 THE EDITORIAL TEAM

BRENDAN JAMES JONH HUGGAN (Editor/photographer) (Columnist) (Columnist-at-large) A multiple award-winning The 2006 US Open John is a multi-award writer and photographer, Champion was once winning journalist Brendan has covered named the "best interview whose opinions are all facets of the game, in golf". Now, his views can widely respected and here and abroad, for Golf be read exclusively every give rise to important Australia since April 1996. month in Golf Australia. debate about the game.

JIMMY EMANUEL BRENDAN MOLONEY ANDREW DADDO (Writer) (Columnist) (Columnist) After a decade in the golf A decorated golf writer An award-winning industry, Jimmy is our for more than four author, Andrew presents equipment guru, while also decades, Brendan is one of a grass roots and seeking out interesting Australian golf's best story passionate personal feature yarns and driving tellers and a Victorian Golf view of the game asking, our social media presence. Hall of Famer. "How Good Is Golf?"

MICHAEL JONES MIKE CLAYTON ROD MORRI (Writer) (Architecture Editor) (Writer, Podcast host) Joined the Golf Australia The former Tour pro turned Rod has been writing for editorial team in 2017 and course designer is also this Golf Australia and Golf is a creative feature writer country's most forthright, Australia Express for with a passion for golf knowledgeable and nearly 20 years. In 2019, travel and getting inside well-read commentators he becomes the voice of the ropes at tournaments. and columnists. our new Podcast series.

MEDIA KIT 2021 INSIDE GOLF AUSTRALIA MAGAZINE

Playing IN MY WITH... OPINION EXCLUSIVE BY GEOFF OGILVY | GOLF AUSTRALIA COLUMNIST espite the pages and pages of will slice. The more they pull apart, open your thinking affects your slice. content written on the slice, there face to an open path, the more you will As we will see, it has to be in this order. is in fact nothing complicated slice. That’s why this article is also simple. When it comes to the ball’s path and spin, FACTS & Dabout it. If we remove strike point from We’ll first look at the three most common the face is king; get the face squared first, the equation – yes, a heel strike can make reasons golfers leave the face open, before and then address the path. Otherwise, just the ball slice – there are only two things addressing quick solutions to neutralising like your golf ball, you’ll end up going round WHY THE CREAM ROSE TO we need concern ourselves with: face the path. in circles. But as long as your ultimate goal aim and swing path. The closer those two We’ll also look at data to reveal how is to bring face and path together, you will THE TOP AT CARNOUSTIE align at impact – i.e a neutral path with costly a slice really is in terms of lost be literally progressing along the right lines. LIKE many people, I watched the recent pretty much two- player’s thinking and execution. When that is the was. A great player made a great decision and work, which is not to say there is anything new the face square to it – the less your ball distance and dropped shots, and reveal how Good luck! FIGURES Open Championship at Carnoustie and dimensional. If you case, the more talented individuals have more hit a great shot. And was rewarded for it. Guys in really good players missing the cut at a major. marvelled at how far the ball was running hit a shot on the chance to shine. The real talent in the field gets a with great ability who are brave and have vision Which brings me to the new “Champion KEEP on the fairways. It was great to see, even line you intend, the chance to exhibit its supremacy. On a “normal” create opportunities. And that makes for more Golfer of the Year.” I’d be surprised if anyone if it isn’t something you would want ball is going to stop course that doesn’t happen. But when The Open interesting golf. on tour who has played with Francesco was to experience every week. It is just too where it lands. is as bouncy and fiery the cream truly does rise Given that fact, it was no surprise to see surprised that he has broken through and relentless and, at times, flukey. I lost count So that’s a good to the top. Whoever is playing the best will win. Tiger Woods playing so well. Tiger is actually won a major. He is a really, really good player NO SLICE! of how many times players misjudged how shot. Nothing is Another aspect of the play I enjoyed was how having a great year. If he was any kind of regular – and has been for a long time. He is almost GO STRAIGHT By using stats from far their shots were going to bounce and roll going to bounce playing from the fairway wasn’t tour player coming back from everyone’s ball-striking hero. He is so sound We’ve got some TrackMan and Shot before eventually stopping. crazily into trouble. But that always the best option. On a multiple back surgeries, we mechanically. His swing is so simple looking. fantastic, simple Scope, we’ll reveal Which is not to say Carnoustie wasn’t a wasn’t the case at Carnoustie. links, the angle into the flag is FRANCESCO would consider his season And he hits the ball far enough without trying CALM drills to hit it how destructive a brilliant test and didn’t illustrate all the things There, the shape of the invariably more beneficial than a WOULD HAVE a complete success. I to hit it too far. straighter, plus a slice really is. that make golf by the seaside so special. I’m shot mattered a lot. Draws good lie. Angle is always more mean, he was tied for the The more difficult conditions get, the better guide to the gear betting that a high percentage of the field – were landing and running important than lie. Again, that’s BEEN GOOD lead in The Open with a few Francesco seems to be. For long enough, the that can help, too. and many of the contenders on Sunday – had well to the left. Fades were not the case on the PGA Tour. IN ANY ERA, holes to play, which is a only thing missing from his armoury was his never before played a course quite like that. landing and running away On a soft course, the lie of the USING ANY massive achievement. putting. It was always decent, but only rarely AND outstanding. But when you hit the ball as well Golf Australia But that’s when you find out how good guys to the right. Low shots were ball is way more important than To me, Tiger’s swing looks really are – when you put them in situations running forever. There were more the angle. So, at Carnoustie, if EQUIPMENT better every week he plays. as he does, it can appear as if you are missing a they haven’t seen before. It was fascinating dimensions to what would turn out the best line into the flag meant AND ON ANY He seems more comfortable. lot of putts. He has always given himself a lot of to see who adapted best to this “new” and to be a good shot. hitting into the left rough, that’s COURSE. HE IS A few years ago he was in the birdie opportunities, which puts to bed the silly wonderful form of golf. The hardest part though, was judgement of where you had to go in order to midst of a comeback and got notion that you cannot compete at the highest Equally, there were some notable failures, distance. Every time it blows your mind how far make the next shot that much JUST SOLID. himself into contention in a level unless you are a “bomber” off the tee. players who didn’t find the answers to these the ball can run on a links course. ‘Wow, I just easier. The guys with the most few majors. But he didn’t have That’s rubbish. magazine was first new questions. World No.1 Dustin Johnson hit a 7-iron 240-yards. And a 3-iron 350.’ When imagination pick up on that stuff quite quickly. good weekends. This time he did. So I see Look at Francesco or Spieth. They are couldn’t get it done. And neither did No.2 Justin that is going on, guys get surprised. And those Easier said than done, of course. The first Carnoustie as significant progress for him. By both “normal” tour golfers as far as power is FIX YOUR Thomas, which is not so surprising. Carnoustie who adapt are the ones who do best. time I played a course running like Carnoustie any measure – apart from against himself – he concerned. Almost anyone can aspire to hit their represented a big adjustment from their It was interesting to hear that the eventual it freaked me out. I found it nearly impossible is going great. He is exceeding everyone’s drives as far as they do. Bombers don’t win “normal” day at the office. champion, Francesco Molinari, was working on to control the ball. So it was hard to make expectations. And he can win any one of the every week. Francesco would have been good I know Dustin hit a lot of drivers from the tee, shaping his shots more than normal so that he confident swings. I had no idea where or when four majors. Look out for him in the US Open in any era, using any equipment and on any as did another pre-championship favourite who could aim down the edges of the fairways and the ball was going to stop. Even after growing at Pebble Beach next year. course. He is just solid. Once again in terms of feel, there was a the hunched over putter, a simple adjustment can Unsurprisingly given Ping’s putter history, the published missed the cut, Jon Rahm, the World No.5 at have the full width to work with. That was good up in , that sort of thing was new to My lasting impression of the week, however, Plus, Francesco was the form horse coming PING SIGMA 2 PUTTERS slight difference with the Fetch having a higher make a great deal of difference. Sigma 2 line seriously impressed me. As always the time. They seemed to be taking the attitude thinking, even if I’m sure he ran out of room me. Even on the Sandbelt I hadn’t seen fairways is that the Carnoustie we saw this year into The Open. He ran away from the field at Cost: $379. Tested by: Jimmy Emanuel, Golf Australia Writer (GA 9.4) pitched sound off the face that wasn’t a For mine, the adjustable shaft length was great there was some adjustment to the feel of the that, if such a strategy didn’t work, they were on occasion. When a shot is running almost running that fast. represents the only defence courses now have the Quicken Loans event in Washington. And negative by any means. to just experiment. I love to tinker with my clubs insert but after one session I was perfectly prepared to live with the consequences. That is 100-yards, it is almost impossible to calculate Let me repeat though. Carnoustie was against the distances top players hit the ball. he had won at Wentworth on the European Tour One of the other key technologies in the Sigma and have always tried different length putters, but comfortable and the construction designed for MODEL PLAYED: Sigma 2 flow of the slant neck seemed to perfectly match significant, the Tyne 4 never felt awkward or certainly Dustin’s mentality. precisely where it is going to stop. fantastic. Jordan Spieth driving the 1st green on Generally speaking, the guys who tried to take not long before that. He’s a lovely guy, too. Be 2 range is the adjustable shaft length and Ping rather than have to take the grip off and cut down soft feel but consistent roll and speed is really Fetch, Anser and Tyne 4; my stroke and I found myself going back to it uncomfortable for me. The two fangs on the back On the PGA Tour, of course, golf is All of the above adds more nuance to a Saturday afternoon summed up how terrific it the course on with drivers failed. That just didn’t pleased for him. I know I am. has really knocked it out of the park. The tool and or extend I was able to make a change in under a well executed. all fitted with Ping PP60 time and time again. of the putter really framed the ball well at address system are ridiculously easy to use. minute and be ready to try another length. Despite my preference for the Tyne 4, all three in 1987. Pistol grips. HOW IT PERFORMED: As my time went on with and my alignment was better than with the Anser. Although many people don’t consider putter I also enjoyed the PP60 grip, which fit well in models I tried could easily take a regular place in FIRST IMPRESSIONS: There the Sigma 2 putters, I became more and more The Anser was my next choice of the three length important, one session spent playing the hands regardless of the style of grip I my bag and the adjustable length shafts, various is obviously plenty of comfortable with the feel of the new insert that I test models but only fractionally in front of the around with different lengths will quickly change employed and was a nice blend of a slightly grip options and numerous head designs means technology in the Sigma 2 originally felt was a little too soft for my Fetch. The Anser appeared a little bulkier than that thinking. From players who grip well down to bigger shape and the classic pistol grip. there is likely a Sigma 2 for everyone. SLICE putters when looking at the face and sole of each preferences. Beyond the feel, Ping’s TR pattern previous versions to my eye and the combination putter. But once I put all three test models behind that is designed to improve roll and speed with the black finish looked great. Off the face, the ball, the heads were nice and clean with consistency no matter where the putt is hit on the Anser was definitely the most solid feeling classic Ping finishing and style. the face really impressed me. Purposely striking Sigma 2 and my long putting was at its best FACTS AND FIGURES for holing longer-range putts and improving overall consistency. Touch and Never mind the RIGHT, LET’S GET THINGS STRAIGHT! Off the face, the feel is definitely softer than putts out of the heel and toe produced almost thanks in part to this. pace are further improved with Ping’s TR face pattern, which varies in depth ball arcs! Get other Ping putters from the past, however the the same distance every time and really helped Despite being my third preference, the Fetch SUITABILITY: Available in nine different shapes offered in a variety and pitch to speed up off-centre impacts for consistent ball speeds. varied firmness of the insert means the roll is limit three putts when out on course. did impress and is a great option for anyone who of finishes and stroke types and with an adjustable shaft from The adjustable-length shaft is lightweight, easy to use and concealed to the heart of closer to non-insert putters I have used. This The roll on centre strikes was very consistent struggles with alignment or getting the ball out of 32-36 inches, there is a Ping Sigma 2 putter for every type of golfer and beneath the grip, allowing golfers to customise length between 32” and 36” what’s causing combination continued to impress me as the as well. I noticed a large number of putts falling the hole. The look is very compact for such a putting preference. to fit their stroke and posture. The process is quick and intuitive through the testing went on. in the side door with the Sigma 2 putters, which forgiving mallet, which made the Fetch feel less COMPANY SAYS: The soft, responsive face in the Sigma 2 putters is the use of an adjustment tool that inserts into the top of the grip, which remains your slice with In regards to the three different models, I have always suggests the roll and speed is close to awkward than some other big head putters, and result of an innovative dual-durometer Pebax face material. The softer front perfectly aligned during the adjustment process. this simple guide always been partial to the Anser – and the Sigma perfect, and on some dewy early morning the combination of various alignment tools were layer ensures the precision necessary for shorter, delicate must-makes. The Three grip designs allow golfers to dial in their optimal fit and feel. 2 version was everything you would expect from greens the line left by the ball was almost extremely easy to use. When on the putting firmer back layer offers the solid feedback and distance control required For more information visit www.americangolf.com.au to curing golf’s Ping’s flagship model. The Fetch was intriguing unbroken from impact. green and not focusing on aim as much as roll most hated shot. THE TIPS THE DATA THE STRATEGY THE THINKING THE GEAR and certainly easy to align with the golf-ball sized The Tyne continued to stand out for me in and feel, the Fetch was consistently on line with WHY A SLICE HAPPENS, THE TRUE COST OF A HOW A SLICE REALLY GET YOUR BRAIN IN FROM DRAW DRIVERS hole and parallel lines, while the Tyne 4 was terms of head shape and performance. I can the hole – a great endorsement for the how easy WORDS DUNCAN LENNARD AND HOW TO FIX IT SLICE, IN NUMBERS AFFECTS YOUR SCORES SHAPE TO BEAT A SLICE TO THE RIGHT BALL surprisingly my favourite of the three. The occasionally struggle to get along with mallet it is to line up and getting the ball out of the hole THE VERDICT: “One of the other key technologies is the adjustable shaft length and Ping has really knocked it out of the park.”

PHOTOGRAPHY BOB ATKINS GETTY IMAGES

Our writers, columnists combination of mallet forgiveness and the toe putters and even though the size of the head is with putter head is extremely easy. PHOTO:

28 SEPTEMBER 2018 | golf australia golf australia | SEPTEMBER 2018 29 108 FEBRUARY 2019 | golf australia golf australia | FEBRUARY 2019 109 and photographers 90 JANUARY 2019 | golf australia golf australia | JANUARY 2019 91 have collected INSTRUCTION COLUMNISTS EQUIPMENT 31 Australian Golf Find the best tips from PGA of Australia teaching The likes of Geoff Ogilvy, Mike Clayton, John Each month we assist our readers to discover Media Awards professionals, renowned international coaches Huggan and Andrew Daddo offer their opinions the right gear for their game with our exclusive since 1999. and some of the biggest names in the game. on the biggest topics in the golfing world. testing and equipment features.

Golf Australia has FEATURES ADVERTISING 144,000 readers Golf Australia has OPPORTUNITIES – 21,000 more than p r e v i e w become synonymous with Australian Golf Digest. quality writing, covering ► Features, like major championship and * EMMA Print Audience report golf's household names, big event previews, can support double December 2019) rising stars, tournaments page strip advertisements or multi-page WORLD here and abroad as well as branding sponsorship. the game's biggest issues. Golf Australia's website ► Sponsor a column or instruction feature, golfaustralia.com.au either with a strip ad or top of page The ISPS HANDA World Cup of Golf returns to Melbourne BEATERSthis month where 28 countries will be represented by has had branding presentation. two-man teams at Metropolitan Golf Club. Can the highly-fancied partnership of Marc Leishman and 517,000 users and Cameron Smith claim Australia’s sixth World Cup of Golf crown – or will one of the less-heralded teams spoil the home-town fairy tale? 1.16 million page views WORDS MICHAEL JONES & JIMMY EMANUEL PHOTOGRAPHY GETTY IMAGES ► Present your products in our in 6 months* annual Wish List advertorial feature, * Google Analytics or complement editorial coverage by (December 1, 2019 - May 31, 2020) advertising in special themed articles.

60 NOVEMBER 2018 | golf australia golf australia | NOVEMBER 2018 61

MEDIA KIT 2021 INSIDE GOLF AUSTRALIA MAGAZINE – COURSES & TRAVEL

ANNUAL COURSE RANKINGS Golf Australia publishes course rankings each January, when golfers are looking for new and interesting courses to play. The Top-100 Courses list is published in even number years, while our Top-100 Public Access Courses ranking appears in alternate years. Our rankings are compiled by a devoted team of judges with a passion for golf and course design.

DOMESTIC & INTERNATIONAL TRAVEL Our network of writers and photographers travel around Australia and across the globe and share their experiences of golf's great destinations.

ADVERTISING OPPORTUNITIES

► Course reviews appear monthly and are published across six pages in the front of the magazine, with a full-page advertisement for the course immediately following.

► Domestic and international travel features are an ideal opportunity to market your course/accommodation/ service to readers looking to visit your region for a golf holiday. When our readers plan a getaway, you can be at the forefront of their planning as a result of our editorial and photographic presentation. COURSE REVIEWS Each month we shine the spotlight on some of the ► Celebrate being included in one of our Top-100 lists by best courses to be found in Australia. Each review advertising in the ranking issue to promote your accolade as is compiled exclusively by our editorial team well as membership offers or play and stay packages. based on their experience of playing the course. MEDIA KIT 2021 GOLF AUSTRALIA WEBSITE & SOCIAL MEDIA

SOCIAL he Golf Australia website – www.golfaustralia.com.au – was relaunched WEBSITE Facebook “f” Logo CMYK / .ai Facebook “f” Logo CMYK / .ai MEDIA with a new look in February 2018. ► golfaustralia.com.au is an integral part of the The website fully complements our print and digital platforms and ensures T website hub we keep our readers informed with the latest news and views from the world of golf. www.insidesport.com.au, Social media marketing is a growing aspect of our business strategy, and our giving our content a readers are able to connect daily with us via Facebook, Twitter and Instagram. greater reach.

FACEBOOK ► Since October 2019, golfaustralia.com.au has seen @golfaustralia hosted user numbers increase 16,731 by 45% to nearly 90,000 avg. followers per month.

► In February 2020, of the 116,000 users, 78,000 accessed the website by their mobile phone.

► golfaustralia.com.au is TWITTER supported by direct contact with @golfaustmag 30,000 newsletter subscribers, 3,082 who each receive The Monday followers Wrap and Wednesday Preview newsletters, with an average open rate between 25-30%.

► We also have 15,000 EDM subscribers, who receive news as well as exclusive client offers and announcements, with an average open rate of 30.74%. INSTAGRAM golfaustraliamagazine 3,151 MEDIA KIT 2021 followers GOLF AUSTRALIA 2021 CALENDAR

ADVERTISING OPPORTUNITIES

► The Golf Australia annual calendar has become a widely anticipated addition to our popular January issue every year.

► Each of the 12 participating courses are photographed specifically for the calendar, which includes a hole description, club logo and tournament dates for the main Tours.

► Participating clubs have reserved advertising space in two issues of Golf Australia magazine as well as receiving 400 calendars to present to members or guests.

MEDIA KIT 2021 PODCAST – THE THING ABOUT GOLF...

ADVERTISING OPPORTUNITIES ► Monthly episodes of the Golf Australia Podcast can be heard via www.golfaustralia.com.au as well as iTunes, GooglePlay, Spotify & a host of other podcast hosts. ► Each episode will be pre-recorded leaving edit points for advertising reads or supplied 'radio' style audio file ads ► Enquiries for presenting rights are welcomed.

osted by experienced golf journalist. Rod Morri, the award-winning conversation style podcast unveils the stories of well- Hknown, and some not so well-known, people who share a passion for golf. Guests so far have included Tour pros Peter Lonard, Peter Senior, Meghan McLaren and Christina Kim as well as course designers Tom Doak, Mike Clayton and Bob Harrison, Barnbougle course owner, Richard Sattler, and Royal Melbourne course superintendent Richard Forsyth. In the 12 months since launching May 2019, the fortnightly podcast has been downloaded nearly 19,500 times with each episode averaging 1,100 downloads.

MEDIA KIT 2021 GOLF AUSTRALIA MAGAZINE – ADVERTISING RATES, SPECIFICATIONS & DEADLINES

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MEDIA KIT 2021 MAGAZINE MARKETPLACE – ADVERTISING RATES, SPECIFICATIONS & DEADLINES

RATES e understand that not every AD SIZE CASUAL 6 ISSUES 12 ISSUES business in golf has the budget FULL PAGE 1,400 1,295 1,190 Wfor large scale advertising. 1/2 PAGE 750 695 630 That’s where the Golf Australia 1/4 PAGE 450 415 380 Marketplace can assist to 1/8 PAGE 250 230 205 promote your brand and grow your NOTE: ALL RATES + GST business. SPECIFICATIONS This section is dedicated to advertising ... DEPTH X WIDTH TRIM ONLY • Holiday accommodation & tours FULL PAGE 260 X 185 • Accessories 1/2 PAGE (HORIZONTAL) 128 X 185 • Corporate golf 1/4 PAGE 128 X 90 • Memberships offers 1/8 PAGE (HORIZONTAL) 62 X 90 • Real Estate 1/8 PAGE (VERTICAL) 128 X 45 Located at the back of the magazine, NOTE: ALL PRINT DIMENSIONS ARE IN MM this section is offered at lower rates DEADLINES than display advertising and is also uploaded to our website enabling the ad BOOKING ADVERTISING PRINTER MONTH & ISSUE NO. ON SALE DEADLINE MATERIAL DEADLINE space to include free URL hyperlinking. OCTOBER (#389) 18 AUGUST 25 AUGUST 1 SEPTEMBER 16 SEPTEMBER NOVEMBER (#390) 15 SEPTEMBER 22 SEPTEMBER 29 SEPTEMBER 14 OCTOBER DECEMBER (#391) 20 OCTOBER 27 OCTOBER 3 NOVEMBER 18 NOVEMBER CONTACT JANUARY (#392) 15 NOVEMBER 22 NOVEMBER 29 NOVEMBER 16 DECEMBER National Advertising Manager FEBRUARY (#393) 8 DECEMBER 15 DECEMBER 5 JANUARY 20 JANUARY David Mullins 0412 327 886 MARCH (#394) 19 JANUARY 25 JANUARY 2 FEBRUARY 17 FEBRUARY [email protected] APRIL (#395) 16 FEBRUARY 23 FEBRUARY 2 MARCH 17 MARCH NSW & ACT Advertising Manager MAY (#396) 16 MARCH 23 MARCH 20 MARCH 14 APRIL Stephen Louis 0420 532 160 JUNE (#397) 20 APRIL 27 APRIL 4 MAY 19 MAY [email protected] JULY (#398) 18 MAY 25 MAY 1 JUNE 16 JUNE AUGUST (#399) 15 JUNE 22 JUNE 29 JUNE 14 JULY SEPTEMBER (#400) 20 JULY 27 JULY 3 AUGUST 18 AUGUST MEDIA KIT 2021 WWW.GOLFAUSTRALIA.COM.AU – ADVERTISING RATES, SPECIFICATIONS & DEADLINES

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MEDIA KIT 2021 TECHNICAL CHECKLIST & DELIVERY OPTIONS

PDFS DELIVERY OPTIONS ► PLEASE SUPPLY PDF FILES TO THE PDF/X-3 STANDARD. ► QUICKCUT TO NEXTMEDIA (PREFERABLE) ► RESOLUTION IS 300 DPI. ► WEBSEND OR DROPBOX ► ALL FONTS MUST BE EMBEDDED IN THE PDF. THESE ► HIGHTAIL (PREVIOUSLY YOUSENDIT) FONTS MUST BE ACTIVE ON YOUR SYSTEM AT THE TIME OF www.hightail.com CREATING THE PDF. EMAIL ► WE ACCEPT EMAIL FILES UNDER 30MB. IMAGE SPECIFICATIONS ► PLEASE NOTE THE BOOKING NUMBER AND MAGAZINE IMAGE RESOLUTION IS 300DPI. ► TITLE IN THE SUBJECT FIELD AND EMAIL TO: ALL COLOURS MUST BE SET TO CMYK. ► [email protected] ► DO NOT ENLARGE IMAGES MORE THAN 25% FTP ► CHECK ALL LINKED IMAGES ARE UPDATED. ► FTP FILES OVER 30MB TO OUR FTP SERVER. DOCUMENT SPECIFICATIONS ftp.next.com.au ► DIGITAL FILES MUST BE PREPARED TO THE CORRECT ► EMAIL THE ADVERTISING COORDINATOR TO OBTAIN FINAL SIZE – CHECK THAT TYPE, TRIM AND BLEED AREAS LOGIN DETAILS AT: [email protected] ARE CORRECT. ► ENSURE ALL LIVE ELEMENTS YOU WISH TO PRINT ARE CONTACT US KEPT WITHIN THE TYPE AREA. GOLF AUSTRALIA MAGAZINE ADVERTISING COORDINATOR - ► BLEED - PROVIDE 5MM OF BLEED WHERE BLEED IS PLEASE CALL (02) 9901 6100 REQUIRED. CHECK THAT CROP MARKS ARE VISIBLE. OR VIA EMAIL [email protected]

COLOUR SPECIFICATIONS CANCELLATION ► ALL COLOURS TO BE SET TO CMYK – NO RGB. ► THE CANCELLATION DEADLINE FOR ADVERTISING ► FOR A RICH SOLID BLACK USE 100% BLACK PLUS 70% IS THREE WEEKS PRIOR TO BOOKING DEADLINE. CYAN. NEVER USE 100% OF ALL FOUR COLOURS. CANCELLATION OF ANY BOOKED ADVERTISING MUST ► TOTAL SUM DENSITY (TOTAL INK WEIGHT) SHOULD FALL BE IN WRITING AND RECEIVED BY THE ACCOUNT BETWEEN 280% AND 300%. MANAGER AND/OR SALES DIRECTOR PRIOR TO THE ► CONVERT ALL SPOT COLOURS TO CMYK. CANCELLATION DEADLINE. ► BLACK TEXT LEVEL TYPE TO BE 100% BLACK ONLY. ► THE PUBLISHER RESERVES THE RIGHT TO REPEAT THE MOST RECENT MATERIAL OR MATERIAL OF THE PUBLISHERS FONTS CHOICE. IF A CANCELLATION OCCURS MID CONTRACT, ► NEXTMEDIA SUPPORTS OPEN TYPE FONTS AND PC THE DIFFERENCE BETWEEN THE CONTRACT APPEARANCE POSTSCRIPT FONTS ONLY. RATE AND THE ACTUAL APPEARANCE RATE CARD WILL BE SURCHARGED. APPLICATIONS SUPPORTED ► INDESIGN, PHOTOSHOP, ILLUSTRATOR, WORD DOCUMENTS, TEXT DOCUMENTS, PDF. MEDIA KIT 2021