Design 4 Innovation Policy Booklet 1: Mapping Design Ecosystems Contents

1. Executive Summary pg 4

2. Introduction to Design4Innovation pg 7

3. What is design? pg 9

4. What is the value of design? pg 10

5. What are Design Ecosystems? pg 12

6. Design Action Plans in Europe pg 14

7. Shared strengths and weaknesses of the Design Ecosystems pg 19

8. Developing Design Policy Actions pg 21

9. Conclusion pg 26

10. Acknowledgements pg 27

11. Appendices pg 29

2 3 1. Executive Summary that can be applied across the Design has become part of Design-driven Innovation. private and public sectors to government strategy. Between Between them, these seven Design4Innovation is a drive innovation in products, 2012 and 2017, design policies, action plans have 165 actions – collaboration between eight services, society and even action plans or strategies have the majority focused on European partners exchanging policy-making by putting people been adopted by national increasing the uptake of design expertise to integrate design first. Leading companies are governments in Denmark, in businesses and the public into innovation programmes building their design capacity Estonia, Finland, France, Ireland sector. and to support regional and by acquiring design agencies, and Latvia. Indeed Latvia national governments to hiring designers, appointing launched its first National The Danish, Estonian, Finnish, develop Design Action Plans. Chief Design Officers or training Design Strategy in 2014 as French, Irish and Latvian Design Between 2017 and 2021, staff in design methods. a collaboration between the Action Plans are all, in some Design4Innovation is co- Similarly, governments are also two Ministries of Culture and way, based on an analysis funded by Interreg Europe internalising design expertise by Economy and relaunched an of their Design Ecosystems. through the European Regional establishing Policy Labs using updated Action Plan ‘Design Design Ecosystems are a Development Fund (ERDF). design methods to engage of Latvia 2020’ in summer theoretical construct used by citizens and stakeholders in 2017. Furthermore, in 2013, academics and policy-makers Design is a user-centred public service and public policy the European Commission to identify and examine the approach to problem-solving development. developed its Action Plan for actors and initiatives in the

4 design landscape within a of eight lessons learnt. Design country or region. Subsequently, is about testing and iterating. government can intervene in We are taking a design order to stimulate the supply approach to developing our of or demand for design within regional or national Design the ecosystem in the form of a Action Plans and the actions in Design Action Plan. this policy booklet are only the first iteration. We will support This Policy Booklet is intended each other to develop, to support governments and implement, monitor and, where stakeholders to develop Design possible, evaluate these Design Action Plans and to integrate Action Plans. design into innovation policy based on the lessons from countries and regions that have mapped their Design Ecosystems.

The Design4Innovation Dr Anna Whicher, and partners have mapped their Piotr Swiatek, Design Ecosystems, identified our systemic strengths and Design4Innovation Lead weaknesses and begun to Partner, develop actions to enhance the performance of our Design PDR – International Design Ecosystems. We also reflect on and Research Centre, Cardiff the critical success factors for Metropolitan University. Design Action Plans in the form

5 Design4Innovation aims to increase Design is a user-centred approach to the use of design as a tool for user- problem-solving that can be applied centred innovation in European SMEs across the private and public sectors to by supporting governments to integrate drive innovation in products, services, design into innovation programmes and society and even policy-making by putting to develop Design Action Plans. people first.

Innovation is the creation, implementation Design Ecosystems are a theoretical and exploitation of new knowledge construct used by academics and policy- in products, processes, services and makers to identify and examine actors strategy. and initiatives in the design landscape and how this can inform targeted policy action for design.

Design Action Plan is government Value of Design can be measured at intervention aimed at stimulating the micro and macro levels in the private and supply of and demand for design to public sectors. tackle failures in the way that actors and components interact in the ecosystem.

6 2. Introduction to innovation process by gaining “A more systematic use of * Wales – PDR, International Design4Innovation understanding of user needs design as a tool for user- Centre for Design and Research in the first place and then centred and market-driven * Flanders – Flanders Design is gaining momentum iteratively developing idea innovation in all sectors of the Innovation & Entrepreneurship as a corporate strategy and testing it with users to economy, complementary to * Central Macedonia, Greece – among multinationals as achieve a result that is viable, R&D, would improve European KEPA, Business and Cultural well as high-growth start- usable and desirable. However, competitiveness. Analyses Development Centre ups. Leading companies are design is still underutilised in of the contribution of design * Latvia – LIAA, Investment and building their design capacity European businesses. As shown show that companies that Development Agency of Latvia by acquiring design agencies, by the Innobarometer survey3, strategically invest in design * Malta - Culture Directorate hiring designers, appointing over half of enterprises in the tend to be more profitable and with Valletta 2018 Foundation Chief Design Officers or training EU28 do not use design. Only grow faster”. * Silesia – Marshal’s Office of staff in design methods. John 12% declare they use design Silesia Region Maeda’s report #DesignInTech strategically, 18% see design Action Plan for Design-driven * Galicia – Galician Agency of shows that since 2013, 59 integral to development and Innovation, 2013, p. 4 Innovation design agencies have been 14% use it only for its decorative * Catalonia – Barcelona Design acquired by companies like capacity. To help SMEs use Through a series of seven Centre Google, Airbnb, Adobe or PwC1. design effectively a targeted hands-on knowledge exchange As noted by Tim Brown and and more strategic business workshops, identifying the best Design4Innovation is a five-year Roger Martin in an article for support offer is needed. practice and using design tools, project funded from European the Harvard Business Review eight European partners are Regional Development Fund design issue, design was once Design4Innovation is a going to develop Design Action through Interreg Europe a process applied to physical collaborative project of Plans to support SMEs in their programme. During the last two objects, now it is applied to eight European partners regions to use design more years, the project will monitor helping multiple stakeholders working together to enhance strategically and help them its results to provide a thorough and organisations work better². competitiveness of European differentiate and innovate, and assessment of the impact of SMEs. It builds on the European in result be more profitable and Design Action Plans. Design is a cost-effective Commission’s vision that: grow faster. The consortium method of de-risking the includes the following partners:

1 Maeda, J. (2017). ‘Design In Tech Report 2017’. https://designintechreport.wordpress.com 2 Brown, T., Martin, R. (2015, September). ‘Design for Action. How to use design thinking to make great things actually happen’. Harvard Business Review, p. 58. 3 European Commission (2016). ‘Innobarometer 2016 – EU business innovation trends’, p.97.

7 STAGE 4 DESIGN AS STRATEGY

EU28: 12% STAGE 3 DESIGN AS PROCESS BE: 13% EU28: 18% STAGE 2 ES: 13% DESIGN AS STYLING LV: 5% BE: 19% EU28: 14% MT: 18% STAGE 1 ES: 29% NO DESIGN PL: 7% LV: 21% BE: 16% UK: 17% EU28: 56% MT: 25% ES: 11% PL: 17% LV: 12% BE: 52% UK: 15% MT: 11% ES: 47% PL: 8% LV: 62% UK: 12% MT: 46% PL: 68% UK: 56% Figure 1: Design Maturity in European companies in Design4Innovation partner countries. Source: Innobarometer 2016 (no data for Greece)

8 Latvia

‘Design is a process of 3. What is Design? strategic development, an Design4Innovation approach and a way of identifying ‘Design is a user-centred Design can mean different and solving problems. Effective use of design refers to both the approach to problem-solving things to different people result, as well as the process, that can be applied across the depending on the context and while emphasising the private and public sectors to drive innovation in can be a difficult concept for Ireland importance of design thinking in all levels of products, services, businesses and policy-makers ‘Design encompasses decision-making society and even to grasp without examples. a broad range of and policy-making by putting people The following definitions of meanings, including: management.’ European Commission • Development of utility of first.’ design have been adopted in function and form. [Design is] ‘an activity of Design Action Plans, Policies • Output associated with styling and people-centred innovation by or Strategies across Europe. aesthetics. which desirable and usable • A process for goods/service development. products and services are Building on the terminology • A methodology to solve complex problems defined and delivered.’ used by government, and find solutions.’6 Definitions of design in Design4Innovation partnership European design proposes a broad definition of France policies/action Denmark design. plans ‘Design - along with another ‘Design has come to mean more catalyst, digital - profoundly than giving form; it has modifies the industrial offer, the increasingly become a strategic process of concept generation, element in innovation processes development, production, in private enterprises and dissemination of "objects" public organisations.’ (products, services, Finland Estonia systems, spaces).’ ‘Design is understood ‘Design is a practical, as planning and human-orientated, implementation that arises creative process from the needs and values of connecting different the user; is comprehensive, sectors, in the course of accounts for the context of use which people are looking 1. Action Plan for Design- 5. Pour une Politique Nationale and adheres to the principle of for better solutions to driven Innovation, 2013, p. 6 de Design, 2013, p. 12 sustainability.’ existing problems.’ 2. Vision of the Danish Design 6. Policy Framework for Design in 2020 Committee, 2011, p. 6 Enterprise in Ireland, 2016, p. 6 3. National Action Plan for 7. Design of Latvia 2020, Design 2012-2013, 2012, p. 7 2017, p. 6 4. Design Finland Programme, 2013, p. 13

9 4. What is the value of design? The micro level in the private There are a number of actions sector refers to the use of with the government design An increasing body of design and the return on policies around collecting new knowledge asserts the positive design investment in individual data on design performance. contribution of design to companies. The macro level in Nevertheless, government economic growth. For a number the private sector refers to the design policies recognise the of years, researchers and aggregate impact of design value of design. practitioners have strived to use on industry as a whole; for evaluate the impact of design example, companies spending

at micro and macro levels on design and a correlation with MICRO LEVEL MACRO LEVEL with encouraging findings. performance or the gross value The impact of design can be added of the design sector. The NATIONAL NATIONAL ECONOMY / conceived according four levels micro level in the public sector INDUSTRY of design impact (see figure 2). refers to public authorities’ use SOCIETY of design as well as the return 2 4 1) Design impact at micro level on investment of government- in the private sector; funded design programmes and policies. The macro level in 2) Design impact at macro level the public sector refers to the in the private sector; impact on the economy and INDIVIDUAL INDIVIDUAL society as a whole; for example PROGRAMMES COMPANIES 3) Design impact at micro level gross value added as well as & POLICIES in the public sector; the aggregate impact of design use in the public sector. 31 4) Design impact at macro level in the public sector. Data on design is a vital part of the evidence base PRIVATE SECTOR PUBLIC SECTOR for informing policy-making. Figure 2: Levels of Design Impact. Source: Raulik-Murphy, Whicher and Cawood, 2011.4

4 Whicher, A., Raulik-Murphy, G., and Cawood, G. (2011) ‘Evaluating Design: Understanding the Return on Investment’, Design Management Journal 22(2), pp.44-52.

10 Latvia

[Vision that] Design is Design4Innovation included in the science system of Latvia. Defined design ‘The value of design can be evaluation criteria and approved understood to have an impact methodology allows us to gather at a micro and macro level in annual statistical data, which both the private and public confirms the value added sectors.’ from design to gross Ireland domestic product (GDP)..’7 The importance of design is demonstrated by European Commission the contribution of designers to total employment in the Analyses of the contribution of economy (2.48% in 2014) and the design show that companies contribution of the Design Sectors to total that strategically invest in exports from Ireland (estimated at 19.5% in design tend to be more 2012, and more than 21% in 2013). profitable and grow faster.’ Value of design in design action France plans Denmark [Design] can contribute to improving With the support from economic and the use of sustainable materials in management studies, we need a robust industrial design as well as more set of indicators to measure the value resource-efficient production that, created through use of design at the Finland Estonia early in the design process, takes a "macro" level as well as on a cradle-to-cradle approach, “micro” level. The current tools Design is Since the focusing on how to minimise a do not allow us to quantify employed by competent use of product’s overall the economic impact of companies to design and environmental footprint. design based on create value for entrepreneurship as a national customers and by the result of design is one of statistics. public sector for the the most effective and fast purpose of creating value for methods for increasing the citizens. It rarely constitutes a value added of goods and 1. Action Plan for Design- 5. Pour une Politique Nationale single crucial competitive factor, services, the main emphasis of this driven Innovation, 2013, p. 4 de Design, 2013, p. 17 but with other factors and when action plan is to direct Estonian 2. Denmark at Work – Plan 6. Policy Framework for Design in employed in a new way it can companies to involve designers in for Growth in the Creative Enterprise in Ireland, 2016, p. 9 be used to create significant 7. Design of Latvia 2020, the implementation of their Industries – Design, 2013, p. 7 value..’ 3. National Action Plan for 2017, p. 21 development processes Design 2012-2013, 2012, p.21 considerably more 4, Design Finland Programme, than before..’ 2013, p. 12

11 5. What are design Users – refers to how design design, such as, a national Research – refers to the Ecosystems? is used in a country or region. design centre, design institutes and initiatives For example, data from the EU associations, networks, clusters, driving the design discipline Design Ecosystems are a Innobarometer reveals how cultural centres, maker labs, forward such as through theoretical construct used by companies in different countries skills development agencies and postgraduate and doctoral academics and policy-makers use design; whether not at intellectual property offices. research, academia-industry to examine the interplay all (stage 1), design as styling collaboration initiatives and between actors and initiatives (stage 2), design as process Policy – refers to the data collection on design. in a network and how this (stage 3) or design as strategy government policies, strategies can inform targeted policy (stage 4). and initiatives where design Education – refers to action for design. In one way is included. For example, the number of education or another, the design policies Support – refers to the design might be included in institutions teaching design for Denmark, Estonia, Finland, government or non- the Innovation Policy, Smart from primary and secondary France, Ireland and Latvia are governmental support, such Specialisation Strategy, through to tertiary and lifelong based on analyses of their as mentoring and training, Industrial Policy, Creative learning. Design Ecosystems. The design to enable companies to use and Cultural Industries Policy, policies for Finland, Ireland design. Regional Development Plan, Designers – refers to the and Latvia contain visuals City Cultural Strategy or even a number and distribution of their Design Ecosystem. Promotion – refers to the Design Action Plan. It might also of designers as well as the The framework adopted by awareness raising and capacity be a government Innovation networks and associations the Latvian Government for building for design such as Lab focused on public service or representing designers such their Design Ecosystem is national campaigns, design policy innovation using design. as design directories, networks based on the model used in museums, exhibitions, awards, and grassroots initiatives. Design4Innovation. Through pop-up shops and trade Funding – refers to financing previous research, PDR has missions. or co-funding available for identified nine components of a companies and potentially other Design Ecosystem: Actors – refers to the most organisation to invest in design, active players within the such as, vouchers, subsidies, ecosystem with a remit for grants and tax credits.

ERS US D GN ER Y SI S E E M L D P A P N S N U O U I P D S T P A O C R U T D E

S O

F U S N R D O IN T G C A

GOVERNMENT

SU D PPLY & DEMAN Figure 3: Design Ecosystem 13 6. Design Action Plans in Europe

Design’s role in policy is two- fold. Design is both a horizontal enabler of policy development DESIGN AS A VERTICAL COMPETENCE as well as a vertical competence within specific policy domains (see figure 4). This means that design can be used as a method for policy- making. It can also be used as DESIGN a competence to achieve policy priorities.

DESIGN DESIGN AS A HORIZONTAL ENABLER

Figure 4: Design Competences

14 Design is increasingly being • Denmark (2013): Denmark at categorised according to the related to intellectual property, recognised as policy priority. Work. Plan for Growth in the nine components of the Design procurement, Policy Labs and Between 2012 and 2017, Creative Industries ∙ Design; Ecosystem model using key building capacity for design design policies, action plans or word analysis. Sometimes an at multi-levels of governance. strategies have been adopted • European Commission (2013): action may include more than A significant proportion of by governments in Denmark, Implementing an Action Plan one element of the Ecosystem actions also relate to design Estonia, Finland, France, Ireland for Design-Driven Innovation. and as such, the dominant education (23 actions) design and Latvia as well as by the element has been used for promotion (20 actions) and European Commission: • Latvia (2014): Design of categorisation purposes. design research (16 actions). Latvia 2020; Around 20% of the actions Surprisingly, only a small • Estonia (2012): National relate to design support (32 number of actions directly Action Plan for Design • Ireland (2016): Policy actions) specifically focused on relate to the general public as 2012-2013; Framework for Design in increasing the up-take of design design users. Some examples Enterprise in Ireland; business (27 actions) and the of the actions are included • Finland (2013): Design public sector (five actions). overleaf. Finland Programme. Proposals The second most popular for Strategy and Actions; Between them, these seven thematic domain relates to action plans have 165 policy – how design can be • France (2013) Pour une design actions (see Table 1). used by government. The policy Politique Nationale de Design; Broadly, these actions have element also includes actions been

15 Figure 5: Table of design actions by component of the Design Ecosystem USER SUPPORT PROMOTION ACTORS POLICY FUNDING RESEARCH EDUCATION DESIGN TOTAL

EU 5* 1 3 1 1 1 14

DK 1 5 2 3 4 5 1 5 1 27

EE 1 9 2 1 2 2 1 2 20

FI 3* 2 2 5 6 3 4 1 29

FR 1 2 6 1 2 4 2 19

IE 1 1 4 6

LV 4 1 7 8 12 1 7 7 3 50

TOTAL 7 32 20 14 25 15 16 23 13 165

* INCLUDING 2 PUBLIC SECTOR SUPPORTS AND 3 PUBLIC SECTOR SUPPORTS RESPECTIVELY.

16 Users targeting the creative legal bills, right protection for ecosystem is improved and industries.” intellectual property improved design competence and “Actions contributing to the co- Denmark at Work – Plan etc.” the utilisation of design are design of objects involving the for Growth in the Creative Design of Latvia 2020, p. 21 promoted in a development general public – living labs” Industries – Design, 2013, p. 3. programme by the EU Pour une Politique Nationale de “Arctic design is integrated in structural funds.” Design, 2013, p.52 Promotion Finland’s arctic strategy and Design Finland Programme, the preconditions for forming 2013, p. 45 “Recognising ‘the best design “Promotion and diffusion of cluster for expertise in arctic users in the country’ as part of ‘Designed in France’ label” design in connection with “Support measure for the country enterprise days” Pour une Politique Nationale de the City of Rovaniemi and purchasing design-related National Action Plan for Design Design, 2013, p.40 the University of Lapland are advisory service from designers 2012-2013, 2012, p. 35 strengthened.” and design studios” “Marketing of Denmark as a Design Finland Programme, National Action Plan for Design Support leading design nation, including 2013, p.52 2012-2013, 2012, p. 35 Denmark as a possible host of “Creation of ‘Designer in World Design Capital.” “Public sector design Research residence’ schemes in clusters” Denmark at Work – Plan competence and its utilisation Pour une Politique Nationale de for Growth in the Creative are strengthened through the “Continuation of the creative Design, 2013, p.38 Industries – Design, 2013, p.5 establishment of a unit similar industry research and to MindLab or by continuing the conducting a research into “Development of ‘Design Policy design exchange programme.” design use in companies.” Handbook – ABC of Design’” Design Finland Programme, National Action Plan for Design National Action Plan for Design “[A vision for:] An orderly legal 2013, p. 57-58 2012-2013, 2012, p.38 2012-2013, 2012, p. 24-25 framework of the design of Latvia strengthens the Funding “Measuring the economic “Improving advice on export understanding and use of impact of design and its role and internationalisation design: design integrated in “The functionality of the alongside other intangible

17 assets in value creation.” networking and collaboration Action Plan for Design-driven activities across design Innovation, 2013, p. 7 businesses.” Policy Framework for Design in Education Enterprise in Ireland, 2016, p. 19

“Citizens’ understanding “More females in design roles.” of design is promoted by Policy Framework for Design in increasing design literacy Enterprise in Ireland, 2016, p.20 through early childhood education, organisational “[A vision for:] A lifelong learning activities and communication.” and professional development Design Finland Programme, system for designers and 2013, p.27 design teachers has been created.” “Developing competencies and Design of Latvia 2020, p. 41 applying methods for design- driven innovation in education and training.” Action Plan for Design-driven Innovation, 2013, p. 8

Designers

“Developing a coherent and consolidated mechanism for representation of various design sectors and supporting

18 7. Shared strengths and weaknesses of the Design Ecosystems

The analyse of strengths and weaknesses of the Design4Innovation partners’ Design Ecosystems revealed significant commonalities across all the regions. This means that a collaborative interregional learning approach can be especially beneficial as partners can exchange good practices on ‘what works’ or develop new solutions together building on their shared experience. The graph overleaf illustrates the main shared strengths and weaknesses of the design ecosystems.

19 There is a growing awareness of design in government; design value There are high quality recognition on the design education European policy level. institutions in all eight countries/regions. Partners recognize There is a growing Design is integrated that there are a range of dedicated into policy documents Increasing quality of growing number of support programmes Most countries are (design strategies, design education, high-quality, There is increasing as well as active in traditional innovation policies, more internationally demand for design in programmes, where design promotion smart specialization interdisciplinarity and acclaimed designers both the private and design is an eligible activities such as There are an strategies) in some practice-based that are able to act public sectors – cost, including awards, exhibitions increasing number of partner regions. Design research learning. as a voice for the growing awareness combinations of and festivals. actors representing courses tend to be sector. of design culture mentoring, capacity design. Multiple local and applied and Partners believe that (creativity, innovation, building and There are a great municipal level industry-focused. there are a growing Increasing awareness sustainability, local financing. number of There are an initiatives. number of design of the need for quality produce, promotional increasing number of There is a growing graduates. business skills and craftsmanship). There is high-quality initiatives by various clusters of excellence Public sector is body of doctoral interdisciplinary support actors including in design. increasingly building research in design. There are active EU collaboration. Data on company infrastructure, such public internal capacity for programmes to use of design is as innovation centres, organizations,busines High quality design design through Funding for design is Growing awareness support design Initiatives marrying available on a incubators, ses and NGOs (a lot actors representing trainings or available in all eight of research students to travel regional design national level through technology parks and of grass-root pop-up the industry and specialized units such countries to some importance among abroad for exchanges tradition with STRENGTHS Innobarometer. co-working spaces. events). education. as innovation labs. extent. SMEs. of experience. contemporary trends.

USERS SUPPORT PROMOTION ACTORS POLICY FUNDING RESEARCH EDUCATION DESIGNERS

Consumers perceive Lack of awareness There is a lack of There is sometimes Design is still not Funding is dispersed Still low demand for There is a need to There is a lack of data design as expensive among SMEs – understanding of the limited collaboration broadly understood and not effectively design research from review the design on the numbers of luxury, they tend to design is often strategic value of or duplication of within government as promoted. industry and public curriculum to ensure designers, their areas make choices guided ‘hidden’ in design among activities by actors. a driver of innovation sector. that supply of design of expertise, turnover solely by price. mainstream enterprises; focus in business, public Focus on expertise can meet and export activities. innovation support mainly on the ‘art’ of Unclear vision of services and policy. technological No effective means of market needs. Consumers do not programmes design and design – some actors innovation. transferring design Lack of visibility of know local design meaning low up-take aesthetics. are not impacting No action plans for research outputs to There is lack of design design profession culture. of design support in innovative character design exist in the Long, unclear SMEs. education from early (especially for larger innovation Activities are of design. seven processes and high years that would in-house designers) Companies programmes. disjointed, lack of countries/regions. level of bureaucracy Research on design is teach future that leads to undervalue designer collaboration and Design actors do not deterring SMEs from not used effectively conscious and undervaluing of contribution, Support programmes coordination between always have the Policy for design applying. to drive the discipline informed consumers. designer’s role. associating it with are often organizers. critical mass and needs to focus on and practice forward. WEAKNESSES aesthetics only. fragmented, not leverage to engage process rather than Limited funds, high Little offer of design Inert professional coordinated among There is no common effectively with product and ease competition. Academia-industy vocational training design Companies have little different delivery or unified message government. administrative collaboration is and continuous representation understanding of organizations. about design burden for creativity. Analysis is not fragmented. professional bodies, designers are design process and disseminated by Lack of connectivity conducted on the development. not homogenous and ethics, they do not Lack of continuous stakeholders. with broader creative Lack of innovative impact of design not always willing to always know how to and consistent industries sector. public procurement funding and how it Lack of business collaborate within connect with support – dedicated Design promotion and guidelines for may contribute to training for designers, their industry. designers. design programmes activities tend to Lack of continuous public design competitiveness in and design courses are usually one-offs. reach the ‘converted’ support for design purchases. enterprises. for businesses. Little credibility with Data on company rather than new actors and traditional SMEs. use of design is not Lack of innovation in audiences. specialized skills in There is a lack of available on a support programmes promotional exchange between Many designers do regional level or themselves; Weak international organizations. design and other not update their skills. available per sector, effectiveness of promotion. disciplines. per company size. support programmes Brain drain in some (long and unclear Lack of promotion by regions – local talents procedures, excessive high-level public emigration. • Too paperwork, red tape). officials. many individual designers and small Design support Lack of studios that can’t programmes are not communication and create considerable evaluated effectively. marketing skills impact. among designers; promotional activities require investment that is difficult to make by young designers. 20 8. Developing Design Policy to ensure that the actions are they are visual, collaborative with the innovation ecosystem. Actions – Lessons implemented. and inclusive. It is important for We have developed a ‘map’ design stakeholders to practice that can be used to identify the Based on exploring the current 2. Ensure policy actions are what we preach and use design actors and initiatives in a Design Action Plans as well aligned to national goals methods to develop design country or region’s design as the activities within the policy. Design can be a difficult ecosystem. The same map can Ecosystem Mapping workshop, Design should not operate concept for policy-makers also be used to analyse the we have identified a number of outside of mainstream policy to grasp but by using design strengths and weaknesses of lessons for governments and agendas. It can contribute both methods policy-makers gain a the design ecosystem in order stakeholders looking to develop as a horizontal enabler of policy tangible understanding of the to develop policy actions to Design Action Plans. development across multiple potential of design for informing capitalise on the strengths and policy domains such as health, policy-making. bridge the weaknesses. 1. Co-create policy actions with transport and international a range of stakeholders development as well as a 4. Understand how design 5. Ensure a balance between vertical competence within fits within the innovation supply and demand within the It is important to align the economic development, smart ecosystem Design Ecosystem often divergent perspectives specialisation and innovation of policy-makers, businesses, strategies. Stakeholder should When policy-makers develop A Design Ecosystem will designers, academia and identify specific national goals innovation policy, it is based on perform best when the supply the third sector by ensuring to which design policy actions an analysis of the innovation and demand are in equilibrium. balanced representation. can contribute. ecosystem – the actors and The supply side components Involving a wide stakeholder initiatives contributing to include designers, education group in co-creating the design 3. Use design methods to innovation in a country or and research. The demand policy actions will ensure that develop design policy region. To develop a design side components include the actions are tangible and policy or to integrate design users, support and promotion. realistic. It will also create a Design methods are effective within innovation also involves The components actors, group of design champions who for consensus building among an analysis of the design government and funding can be can be assigned responsibilities diverse stakeholders because ecosystem and its relationship considered as stimulating both

21 supply and demand. However, Action Plans are linked to 8. Evaluate the impact to feed Initial examples of Design each component of the specific timeframes, targets, into future policy development Action Plan proposals ecosystem is interdependent deliverables, budgets and and a design ecosystem is delivery bodies. For example, it Economists tend to be the Having performed a mapping only as strong as its weakest might be an action to train 50 gatekeepers of policy. As such, of the actors and initiatives in component. For example, if civil servants per year in design to influence policy for design it their Design Ecosystems and design education is weak in for service and policy over five is important to generate both having identified the systemic a country this will have an years and the task is contracted quantitative and qualitative strengths and weaknesses, adverse effect on demand. out to tender to be delivered by data as evidence of the impact each Design4Innovation Therefore, stakeholders must an appropriate actor. of design. If only quantitative partner has developed three take account of and seek to data is generated it reinforces to five Design Actions relevant stimulate both supply and 7. Establish a steering that only quantitative impact to their specific national or demand. committee to oversee is important for policy-making. regional context. The purpose implementation Policy-making is changing of the Design4Innovation 6. Set a small number of and qualitative evidence is project is as an on-going concrete actions linked to Influencing policy can take becoming as important for support mechanism between specific timeframes and years. Even once it has been informing evidence-based the partners. Design is about budgets developed, policy is not static. policy. Evaluating the impact of testing and iterating, we are Action plans and policies the individual design actions is taking a design approach to Using a design process your tend to only have three to five important for feeding into future developing our regional or stakeholder group may year cycle. As such, advocacy, policy development to ensure national Design Action Plans identify a large number of monitoring and evaluation that design remains high on the and the actions in this policy potential policy actions but activities should be on-going. agenda. booklet are only the first to ensure that the visions The steering committee should iteration. We will support each reach implementation it is represent different components other to develop, implement, important to set a smaller of the Design Ecosystem and monitor and, where possible, number of tangible actions. report into a formalised policy evaluate these Design Action The most effective Design monitoring committee. Plans.

22 Wales Flanders Greece Latvia

• Encourage 120 companies • Get a comprehensive • Develop a pilot dedicated • Develop Latvian national to use Innovation Vouchers overview of the needs of all design support scheme to image as a ‘Design Country’. for design. design actors in Flanders. selected SMEs. • Create a common platform • Evaluate the impact of • Formulate a mid to long • Increase capacity of linking all design actors and companies using Innovation term “design master plan” national designers by initiatives. Vouchers to demonstrate for Flanders touching on organising workshops with the impact and feed the several policy domains. international experts. • Integrate design in the RIS3 results back to the Welsh strategy. Government. • Train 30 civil servants a • Train innovation and year to better understand business support • Conclude a memorandum • Train 40 civil servants a year design within a framework organisations in design, so between public in the training course using of business and innovation that they can effectively administration institutions in design for service and policy support. promote design value to order to define main development. businesses. competences and improve design promotion at national level.

23 Malta Silesia Galicia Catalonia

• Implement Valletta Design • Include service design • Develop a platform for • Evaluate the results of SMEs Cluster project as a Valletta training in the regional collaboration for design using design strategies to 2018 flagship legacy operational programme. actors. demonstrate the economic initiative including the impact in the region. restoration, conversion and • Create a platform for • Conduct user journey launch of Cluster premises coordination of promotional mapping of support and • To promote financial support at Old Abattoir building events. funding programmes for design driven innovation inside Valletta by 2018. to eliminate excessive to be applied by SMEs. • Conduct a study of design in paperwork. • Establish dedicated sectorial Silesian SMEs. • Foster networking and grouping under Chamber • Conduct a trial policy- collaboration between of Commerce and Malta making process with the designers and SMEs to Business Bureau with strong industry. identify new opportunities. links with both industry and academia.

• Undertake next stage of design research through in-depth surveys and analysis in collaboration with Economic Policy Division in the Ministry of Finance and National Statistics Office to inform a Design Action Plan.

24 25 9. Conclusion understanding the gaps in data level. There are already some conducting user journey and jointly developing policy common themes emerging from mapping of business support Design4Innovation is an options with stakeholders. the design actions. For example, programmes to eliminate ambitious project. All the developing pilot design support excessive paperwork (Galicia). partners are aiming to engage Furthermore, we are taking a programmes (Greece and with the Managing Authorities design approach to influencing Galicia), upskilling business Design4Innovation will continue of European funding allocated the innovation programmes support advisors in design to foster collaboration between directly to enterprises in order by understanding the user (Flanders and Greece), creating its partners and enable them to make both financial and (company) experience of platforms for design actors to develop, implement, monitor non-financial support for design business support programmes. to collaborate (Latvia, Malta and evaluate their goals for available to small companies. The partners have developed and Galicia) and evaluating design in the coming years. Furthermore, we are aiming personas of typical applicants existing design programmes to jointly create Design Action for a range of innovation to understand the impact like Plans with our regional or programmes, performed (Wales and Catalonia). national governments. user journey mappings of the application processes However, there are also The Design Action Plans will and explored how to make relatively unique actions focus on financial and non- the companies experience of proposed including performing financial support for design the application process more a needs analysis of design in small companies but also streamlined. actors (Flanders), increasing to build capacity for design the capacity of designers by in the public sector. We apply Through the exchange organising workshops with design approaches to of experiences, the international experts (Greece), developing these Action Plans Design4Innovation partners developing an image as a iteratively with government will support each other to ‘Design Country’ (Latvia), by mapping our Design develop, implement, monitor implementing a Design Cluster Ecosystems, analysing the and evaluate their ambitions for (Malta), collecting new data strengths and weaknesses, design on a regional or national on design use (Malta) and

26 10. Acknowledgements

Dates of Mapping workshops

PDR, International Design and Research Centre (Wales) 29 March 2017

Flanders Innovation & Entrepreneurship 23 May 2017

KEPA, Business and Cultural Development Centre 9 and 11 May 2017

Investment and Development Agency of Latvia 9 May 2015

Culture Directorate, Ministry for Justice, Culture and Local Government of Malta 19 May 2017

Galician Agency of Innovation 21 September 2017

Barcelona Design Centre 11 May 2017

27 The Design Ecosystem Mapping Authors Contributors workshops were conducted as Aigars Lazdiņš, Investment and part of the ‘Design4Innovation’ Dr Anna Whicher, PDR, Helga Willems, Flanders Development Agency of Latvia project funded by Interreg International Centre for Innovation & Entrepreneurship Europe programme, European Design and Research Caldon Mercieca, Culture Regional Development Fund. Steven Cleeren, Flanders Directorate, Ministry for Justice, The project is led by PDR Piotr Swiatek, PDR, Innovation & Entrepreneurship Culture and Local Government (the International Design and International Centre for Research Centre) at Cardiff Design and Research Christina Skoubridou, KEPA, Magdalena Urbańczyk, Metropolitan University. Business and Cultural Marshal’s Office of Silesia PDR would like to thank the Jo Ward, PDR, International Development Centre Region Design4Innovation partners for Centre for Design and their support and input. Research Angeliki Barakli, KEPA, Business Monika Ptak-Kruszelnicka, and Cultural Development Marshal’s Office of Silesia This report reflects the authors' Centre Region views only and the Interreg Europe programme authorities Dimitris Kaboukos, KEPA, Joanna Dejka, Marshal’s Office are not liable for any use that Business and Cultural of Silesia Region may be made of the Development Centre information contained therein. Barbara Szafir, Marshal’s Office Aleksejs Korņevs, Investment of Silesia Region and Development Agency of Latvia Montserrat Rodriguez Ogea, Galician Agency of Innovation Agnese Menģele, Investment and Development Agency of Alba Obiols, Barcelona Design Latvia Centre

Kristina Ozolina, Investment and Jenny Martí, Barcelona Design Development Agency of Latvia Centre

28 11. Appendices

Hereafter we present the Design Ecosystem for the eight Design4Innovation partner regions:

• Wales – PDR, International • Malta - Culture Directorate Design and Research Centre with Valletta Foundation

• Flanders – Flanders • Silesia – Marshal’s Office of Innovation & Silesia Region Entrepreneurship • Galicia – Galician Agency of • Greece and Central Innovation Macedonia – KEPA, Business and Cultural Development • Catalonia – Barcelona Centre Design Centre

• Latvia – LIAA, Investment and Development Agency of Latvia

29 Other • User-Centred Design Lab (PDR) Welsh Government • FabLab Cardiff Design Ecosystem SMART Innovation (mentoring • Design Council Spark Design Economy Report (Design Council, 2016): support) • Approx. 1,600 design intensive firms in Wales employing around Wales • Design Advisory Service 38,000 designers. • Manufacturing Advisory • Total design turnover in Wales grew fastest in the UK (an Service increase of 89.1% between 2011 and 2013, compared with the • Open Innovation Advisory UK average of 7.5%) Service • Design workforce in Wales grew only by 6.5% between 2010 • Intellectual Property Advisory and 2014 (compared with 21.7% UK average) Service • Hence, productivity among designers in Wales showed the most significant increase, rising by 16.3% compared with an average increase of 3.4% across the UK as a whole. Awards • Insider Made in Wales Awards • WJEC Innovation Awards for Welsh Design and Technology • Design Week Awards S SU ER P N P IG O S R E T • Welsh Joint Education Committee (WJEC) D Events • Cardiff School of Art and Design, Cardiff Metropolitan • Venturefest Wales University P • CoInnovate Wales N R Networks/Other O • Wales Festival of • Creative Economy Team, Cardiff University O I • Design for Europe M Innovation • Design and Technology Centre, Bangor University T

O • Bureau of European Design • School of Creative Arts, Wrexham Glyndwr University A • Eisteddfod

T • School of Art and Design, University of South Wales C • Design Stuff Talks Associations

• Swansea College of Art, University of Wales Trinity St David O • Enterprise Europe Network

A H

C C

R T

A • Design Commission for Wales

R • Arts Council Wales

S S E • Welsh European Funding Office

R • Chapter Arts Centre [?]

• Welsh Institute for Research in Art & Design (WIRAD) • Innovate UK / Special Interest P

• PDR, Cardiff Metropolitan University (International L Group for Design I

D C

N Y U Design and Research Centre) F • Intellectual Property Office • Pontio, Bangor University (Arts and Innovation • Design Council Centre) • Nesta • REACT, Cardiff University (Research and Enterprise in • Catapults Arts and Creative Technology) • Y Lab, Cardiff University and Nesta (Public Services Welsh Government Innovation Lab for Wales) • SMART Cymru (financial support) Membership Organisations • Creative Industries Research and Innovation Centre • Innovation Vouchers • Royal Society for the encouragement of Arts, (CIRIC), University of Wales Trinity St David • R&D Grants Manufactures and Commerce, Wales (RSA) • UK Research Councils, Particularly Arts and • SMART Expertise (Collaborative Funding) • Welsh Government: Well-being of • Royal Society of Architects in Wales (RSAW/ Humanities Research Council • Active feasibility pilot Future Generations (Wales) Act RIBA), Design Circle • Active feasibility implementation 2015 • South Wales Chamber of Commerce • Welsh Government: Innovation • Design Business Association (DBA) Wales Strategy [old, needs • British Industrial Design Association (BIDA) Other revision] • Chartered Society of Designers (CSD) • Design Foundations (Innovate UK) • Innovate UK: Delivery Plan 2016-17 • Design and Art Direction (D&AD) • R&D Tax relief (HMRC) • Innovate UK: Design in Innovation • Service Design Network (SDN) • IP vouchers (Innovate UK) Strategy 2015-19 • SME Instrument (H2020) • PDR: Design4Innovation (Interreg • Welsh European Funding Office Europe) • Creative Europe

30 Other Design support programmes • User-Centred Design • No formal design support programmes at the Flemish level Lab (PDR) • Local design support organizations have several smaller, usually short term projects • FabLab Cardiff Design Ecosystem Welsh Government Design Ecosystem which support the use of design by SMEs, often through matchmaking SMART Innovation (mentoring • Design Council Spark • Three of these programmes are supported through the Flemish ERDF: Cremabi Design Economy Report (Design Council, 2016): support) (Designregio Kortrijk), Ministry of Makers, and Connecting the Dots (Antwerp. Powered • Approx. 1,600 design intensive firms in Wales employing around Wales Flanders • Design Advisory Service by Creatives) 38,000 designers. • Manufacturing Advisory • Total design turnover in Wales grew fastest in the UK (an Service • We Are Graphic Designers increase of 89.1% between 2011 and 2013, compared with the • Open Innovation Advisory Co-Working Initiatives, Spaces and Incubators • UDB UK average of 7.5%) Service Innovation support programmes • De Winkelhaak • Ars Bobilis • Design workforce in Wales grew only by 6.5% between 2010 • Intellectual Property Advisory and other initiatives • Corda Campus • Young Designers United and 2014 (compared with 21.7% UK average) Service • TETRA • C-Mine Crib • Hence, productivity among designers in Wales showed the most • Sprint • Bar d’Office significant increase, rising by 16.3% compared with an average • Company R&D projects • Telenet Kickstart increase of 3.4% across the UK as a whole. • Cronos Awards • Startit@KBC • Insider Made in Wales Awards • BlueChem • WJEC Innovation Awards for • The Birdhouse Welsh Design and Technology • Design Week Awards S SU RS SU • Howest ER P E P N P N P • LUCA School of Arts (Ghent, Brussels and Genk) O • Henry van de Velde Awards O IG IG S R S R • KASK School of Arts Ghent T • Award Winning Designers T E E • Artevelde Hogeschool D • Designer of the Year Award D • Welsh Joint Education Committee (WJEC) Events • PXL MAD School of Arts Hasselt • Buzzkruit • Cardiff School of Art and Design, Cardiff Metropolitan • Venturefest Wales P P • UHasselt • Toegepast University • CoInnovate Wales N R R • Thomas More • Design Museum Ghent N Networks/Other O O O • Creative Economy Team, Cardiff University • Wales Festival of I O • Sint-Lucas Antwerpen M • Design September I • Design for Europe M Innovation T • Design and Technology Centre, Bangor University T • KASK School of Arts Antwerpen O • 5x5 A O • Bureau of European Design • School of Creative Arts, Wrexham Glyndwr University A • Eisteddfod T • Antwerp University C • Interieur Kortrijk T C Associations

• Design Stuff Talks I

U • School of Art and Design, University of South Wales O I • Ghent University • DAMn° magazine

U O

• Enterprise Europe Network D

• Swansea College of Art, University of Wales Trinity St David N

D • DS magazine

N • K.U.Leuven E

E • Odisee • Z33 • Shapeshifters

• Let’s Talk Design A H

A H

C C

C C • Z-design

R T

A • Design Commission for Wales

E R

• Arts Council Wales S S S E

• Welsh European Funding Office R R

• Chapter Arts Centre [?]

• Howest Research Business agencies,

• Welsh Institute for Research in Art & Design (WIRAD) P

• Innovate UK / Special Interest G

N G associations, networks

• Flanders Inshape I D N

C I

• PDR, Cardiff Metropolitan University (International L N

Group for Design Y I D U C

F and clusters and other N Y U Design and Research Centre) F • Flanders DC • Intellectual Property Office organizations • Pontio, Bangor University (Arts and Innovation • TIO3 • Design Council • Flanders Innovation & Centre) • Speerpuntclusters (Flemish clusters) • Nesta Entrepreneurship • REACT, Cardiff University (Research and Enterprise in • Clusta • Catapults • VOKA (Chamber of Arts and Creative Technology) • Flemish Innovation Center for Graphic Commerce) • Y Lab, Cardiff University and Nesta (Public Services Welsh Government Communication ERDF OP Flanders • Unizo Innovation Lab for Wales) • SMART Cymru (financial support) Membership Organisations • Sirris Priority 1: Innovation • Fedustria • Creative Industries Research and Innovation Centre • Innovation Vouchers • Royal Society for the encouragement of Arts, • Centexbel • co-creation • Febelgra (CIRIC), University of Wales Trinity St David • R&D Grants Manufactures and Commerce, Wales (RSA) • Flanders Make • technology demonstration projects • UK Research Councils, Particularly Arts and • SMART Expertise (Collaborative Funding) • Welsh Government: Well-being of • Royal Society of Architects in Wales (RSAW/ • Flanders Food >> to bridge the gap (“Valley of Death”) Humanities Research Council • Active feasibility pilot Future Generations (Wales) Act RIBA), Design Circle • Wood.be • SME Wallet (subsidy scheme) between R&D and marketable innovation • Active feasibility implementation 2015 • South Wales Chamber of Commerce • iMinds • PMV (investments) • Antwerp. Powered by Priority 2: SME Competitiveness • Welsh Government: Innovation • Design Business Association (DBA) • Universal Design Woonlabo • Flemish Government, Culture Creatives Wales Strategy [old, needs • British Industrial Design Association (BIDA) Department (grants) • intrapreneurship and new forms of Other • Ministry of Makers revision] • Chartered Society of Designers (CSD) • Flanders Investment & Trade entrepreneurship • Design Foundations (Innovate UK) (grants) • Cultuurplatform Design, • Innovate UK: Delivery Plan 2016-17 • Design and Art Direction (D&AD) • business friendly local governments • R&D Tax relief (HMRC) • Several innovation and Innovation and Design • Innovate UK: Design in Innovation • Service Design Network (SDN) • new business models (See 1.1 for design • IP vouchers (Innovate UK) entrepreneurship subsidy Euregio (IDE) Strategy 2015-19 support programmes supported under • SME Instrument (H2020) schemes offered by FI&E • Designregio Kortrijk • PDR: Design4Innovation (Interreg this call) • Welsh European Funding Office • Flanders DC Europe) • internationalization • Creative Europe • strategic and specialized expertise • Flanders Inshape

31 Design support programmes Design support programmes Co-Working Initiatives, • National: Upgrading micro and small businesses for the • Upgrading micro and small businesses for the Spaces and Incubators development of their capacities to new markets (design development of their capacities to new markets • Bios eligible) Design Ecosystem (design eligible) • Romantso Design Ecosystem • National: Research – Create – Innovate (design eligible) • Research – Create – Innovate (design eligible) • Gi-Cluster Greece • Development Law ( design is eligible) • Orange Grove Central Macedonia • Equifund • Innova Athens Innovation support programmes Co-Working Initiatives, Spaces and and other initiatives • The cube • Association of Graphic Designers Incubators • Imoact hub • National: Enterpreurnship for • Incubator of the technological park of Innovation support programmes and other initiatives • Creativity Platform • Association of Graphic Designers • Tzaferi co-lab start ups Thessaloniki • Enterpreurnship for start ups • Association of Architects • Association of Architects • Athens Incubator • Venture Garden ( accelerator) • Coho • Venture Garden ( accelerator) • Thermi link • MIT Entrepreneurship Forum • ThermiLink • MIT Entrepreneurship Forum • Open space • EGG • Innovation Farm • EGG • Hacker Space • Papastratos Start Up Scale Up • I4G Innovation for growth • Papastratos Start Up Scale Up Award • EDO ( _+ design space0 Award • Thessaloniki Innovation Zone • Future Scope Stelios Award for Young Entrepreneur • SEV ekkinisi Lab • Future Scope Stelios Award for • Ok! Thess of the Year Young Entrepreneur of the Year • Apodec • The Hellenic Entrepreneurship Award • The Hellenic Entrepreneurship • NBG Innovation Award Award • Aristotle University of Thessaloniki: Department of • Praxis network • NBG Seeds Applied Arts • Exelixis S S • KEPA S SU R U • Biscoto Workshops • Technological Education Institute of Thessaloniki: ER P E P • Conferences & Design Festivals – N P N P • Start Initiative Department of Civil Infrastructure Engineering G O IG O Innovation ID I R • Aristotle University of Thessaloniki: Department of S R • Technological Education Institute of Kilkis: Department S T • Media – Design Mag (national) E T • KEPA Applied Arts E of Design and Technology in Fashion D D • Awards – Greek Graphic Design • Conferences & Design Festivals – • Technological Education Institute of Thessaloniki: Events • International Hellenic University: Product Design Award (national) Innovation ID Department of Civil Infrastructure Engineering, • Open Coffee • Economic University of Athens: Departments of P P R • TEDx Thessaloniki • Behance N R • Media – Design Mag • Technological Education Institute of Kilkis: Department N Marketing, Graphic design, Industrial Design, Furniture O O O • Awards – Greek Graphic Design O • Ecoweek Thessaloniki of Design and Technology in Fashion I I M Design M T • Agrodesign T Award • International Hellenic University: Product Design, O • University of Aegean: Department of Product, O A A • Lifelong learning – Private educational institutions • MoneyShow T T C systems and service design C

(colleges): U O U

• Technological Education Institute of Kozani O

D N

• Polytechnic of Crete N Events o AKMI (it is focused on graphic design), E • Polytechnic of Athens E • Open Coffee o AAS College – School of Art & Design • University of Thessaly • TEDx • KEPA

• Design Thinkers Greece

A H • Lifelong learning – Private educational institutions A H

C C

(colleges): C • Design Toolkit

T R

T • ICT Cluster

O A A

E R E

R • Innovation Farm (Thessaloniki)

S S S

E E • Hellenic- Italian Chamber of Commerce R

R • KEPA • Federation of Industries of Northern Greece

• Design Thinkers Greece • Greek International Business Association

P P

G G

O • Association of Social Enterprises N N

I I

L • Gi-Cluster L

I I

D D

C C N N

Y • CERTH (national research centre) Y U U F • Bios F • Hellenic Management Association • Centre for Research and Technology Hellas • Doukakis Centre ( research on policies and • Romantso • Association of Information Technology Companies of Northern Greece • Democritus democracy) • Corallia • Ergani • Mapping the CCI in Greece/ Ministry of Culture • Technopolis Thessaloniki • Hellenic- Italian Chamber of Commerce • Thessaloniki Chamber of Commerce and Industry • Noisis • Greek Federation of Industries • Thessaloniki Chamber of Trade and Crafts • Aristotle University of Thessaloniki • Design in RiS3 of the Region • Association of Social Enterprises • Professionals Chamber of Thessaloniki • Technological Education Institute of Thessaloniki of Central Macedonia (design Policy Makers/ Organizations • Hellenic Management Association • Helexpo • General Secretary of Research and • Association of Information Technology Companies included) • American-Hellenic Chamber of Commerce Technology • Chamber of Commerce and Industry • Design in Operational • Hellenic- German Chamber of Commerce • General Secretary of Commerce • Chamber of Trade and Crafts Programme for • Hellenic- Turkish Chamber of Commerce • Upgrading micro and small businesses for Competitiveness of 2014- • Business Mentality • Greek Parliament • Professionals Chamber • National: Upgrading micro and small businesses the development of their capacities to new • General Secretary of Industry • American-Hellenic Chamber of Commerce 2020 • Marketing Club markets(design eligible) for the development of their capacities to new • Resilient Strategy of • Ministry of Competitiveness and Tourism • Hellenic- German Chamber of Commerce markets(design eligible) • Association of Consultants • Research – Create – Innovate • Ministry of Culture and Sports • Hellenic- Turkish Chamber of Commerce Thessaloniki • Region of Central Macedonia • Operational Programme of Competitiveness • National: Research – Create – Innovate • Association of Consultants • British Council Entrepreneurship and Innovation • Operational Programme of Central Macedonia • British Council • Investment Law • Goethe Institute • Investment Law • National RIS3 • Goethe Institute • Hellenic Fashion Industry Association • Design in Operational Programme • Hellenic Fashion Industry Association • Hellenic Fur Federation for Competitiveness of 2014-2020 • Hellenic Fur Federation • Youthnest

32 Design support programmes • National: Upgrading micro and small businesses for the development of their capacities to new markets (design eligible) Design Ecosystem • National: Research – Create – Innovate (design eligible) Central Macedonia Innovation support programmes Co-Working Initiatives, Spaces and and other initiatives • Association of Graphic Designers Incubators • National: Enterpreurnship for • Incubator of the technological park of • Creativity Platform start ups • Association of Architects Thessaloniki • Venture Garden ( accelerator) • Coho • MIT Entrepreneurship Forum • ThermiLink • EGG • Innovation Farm • Papastratos Start Up Scale Up • I4G Innovation for growth Award • Thessaloniki Innovation Zone • Future Scope Stelios Award for • Ok! Thess Young Entrepreneur of the Year • Apodec • The Hellenic Entrepreneurship Award • NBG Seeds • KEPA S SU • Biscoto Workshops ER P • Conferences & Design Festivals – N P • Start Initiative IG O Innovation ID • Aristotle University of Thessaloniki: Department of S R T • Media – Design Mag (national) Applied Arts E D Events • Awards – Greek Graphic Design • Technological Education Institute of Thessaloniki: Award (national) Department of Civil Infrastructure Engineering, • Open Coffee P • Behance • Technological Education Institute of Kilkis: Department N R • TEDx Thessaloniki O O • Ecoweek Thessaloniki of Design and Technology in Fashion I M • International Hellenic University: Product Design, T • Agrodesign O • Lifelong learning – Private educational institutions A • MoneyShow T C

(colleges): U O D

o AKMI (it is focused on graphic design), N

o AAS College – School of Art & Design E • KEPA

• Design Thinkers Greece

A H

C C • Design Toolkit

T • ICT Cluster

O A

R • Innovation Farm (Thessaloniki)

S S

E • Hellenic- Italian Chamber of Commerce

R • Federation of Industries of Northern Greece

• Greek International Business Association

O • Association of Social Enterprises N

D C

N • CERTH (national research centre) Y U F • Hellenic Management Association • Doukakis Centre ( research on policies and • Association of Information Technology Companies of Northern Greece democracy) • Ergani • Technopolis Thessaloniki • Thessaloniki Chamber of Commerce and Industry • Noisis • Thessaloniki Chamber of Trade and Crafts • Aristotle University of Thessaloniki • Design in RiS3 of the Region • Professionals Chamber of Thessaloniki • Technological Education Institute of Thessaloniki of Central Macedonia (design • Helexpo included) • American-Hellenic Chamber of Commerce • Design in Operational • Hellenic- German Chamber of Commerce Programme for • Hellenic- Turkish Chamber of Commerce Competitiveness of 2014- • Business Mentality • National: Upgrading micro and small businesses 2020 • Marketing Club for the development of their capacities to new • Resilient Strategy of • Association of Consultants markets(design eligible) Thessaloniki • National: Research – Create – Innovate • Region of Central Macedonia • Operational Programme of Central Macedonia • British Council • Investment Law • Goethe Institute • Hellenic Fashion Industry Association • Hellenic Fur Federation • Youthnest

33 Other • RTU (Riga Technical University) Design Factory • DEMOLA Latvia Design Ecosystem • Clusters • TechHub Riga Latvia • Sectoral associations • Commercialization Reactor • Startup Wise Guys • Freelancers • The Mill • Design companies • Baltic Fashion Federation • Designers as employees of the company • Latvian Designers’ Society Governmental • Investment and Development Agency of Latvia • 15 Incubators Events • Baltic Fashion & Textile Riga • Creative week „Create!” • „Design isle” Riga International Design Exhibition • Riga fashion week S SU • „Riga Comm” IT Fair and ER P N P Business Innovation IG O Conference S R Awards • 12 design-related undergraduate education E T • Trade missions D • Latvian Design Award institutions* • Export and Innovation Awards • 20 design-related professional secondary education P institutions* N R Other O O • 99 schools of Art I • ”Designed in Latvia” catalogue M T • “Kultūras diena” newspaper O A Organizations and platforms *Design-related – art, design, technology, architecture, T • 100 g of culture (TV) C • “The Red Jackets“ community management and environmental studies I U

O • FOLD platform • Museum of Decorative Arts D

N and Design E • Creative Quarters • Latvian National Museum of

Art

A H

C C

R T

O A

E R

S Governmental S E • Latvian Design Council

R • Patent Office of the Republic of

Latvia

I D • Public administration

N Y U • Technology transfer center F • Creative Industries Business • Art Academy of Latvia Incubator Other • Riga Technical University • RTU (Riga Technical University) • University of Latvia Design Factory • Rēzekne Academy of Technologies • Horizon 2020 SME Instrument • Competence centers • Latvian Academy of Culture • Start-up support • Riga IT Demo Centre • BA School of Business and Finance • ALTUM financial instruments • Technology Transfer Centers • “RISEBA” University of Business, Arts and • Innovation Vouchers Technology • Competence Centers • Latvia University of Agriculture • Technology Transfer Center • National Development Plan (defined Membership • Liepaja University • Trainings for employees support for design-related activities) • Latvian Designers’ Society • Baltic International Academy • Business Incubators • Guidelines on National Industrial Policy • Latvian Architects Association • Clusters • Latvian Design Strategy • Latvian Chamber of Commerce and Industry • Support for international competitiveness • Cultural Policy Guidelines “Creative Latvia” • Clusters • LEADER • Science, Technology Development and • Sectoral associations • Latvian Business Angel Network Innovation guidelines • Latvian Startup Association • Risk capital funds • Latvian Smart Specialization Strategy Ministry of Culture and Sports *Support can be attached to design-related ideas

34 • Valletta Design Cluster (currently in setting-up phase) • Arts Council Malta (design eligible) • FabLab Valletta (design eligible) Design Ecosystem • Takeoff Business Incubator - University of Malta (design eligible) • FabLab Valletta • Business First - Malta Enterprise (design enterprise) • Interactive Architecture Lab Malta Malta • Malta Communications Authority (design non-eligible) • Malta Interior Designers Association • Malta Information Technology Agency (design non-eligible) • Malta Design Week Database • Malta Council for Science and Technology (design eligible) • Creative Europe Desk Database • Spazju Kreattiv • BEDA Bureau of European Design • Malta Life Sciences Park (Malta Enterprise) Associations •Malta Digital Hub (Malta Enterprise) • FHRD (Foundation for Human Resources Development) • Malta Federation of Professional Associations • Malta Information Technology Agency (MITA) Innovation Hub

• Valletta 2018 Foundation • EU-Japan Fest Committee S S • Trade Malta R U • Encore Magazine E P Events N P • Institution of Engineering Designers IG O • Malta Design Week S R • Malta Business Bureau T • Design & Technology Expo / • University of Malta E • National Enterprise Support Awards • Malta College for Arts, Science and Technology D Malta Robotics Olympiad • Malta International Business Awards • School of Art (Ministry of Education) • Malta Innovation Awards P • Design4DCity • Design and Technology Learning Centre (Ministry for N R O • Malta Fashion Week Education) O I M • Comicon Malta • St Martin’s Institute (Creative Computing) T

O • Erasmus+ A • SME Week

T C • Start-up Weekend

• Institute of Computer Education Ltd (ICE Malta) I

• Malta Society of Arts O • Fresher Week events

D N

E (University of Malta)

• Science in the City

A H

C C

R T

O • Chamber of Architects A

R • Chamber of Engineers

S S

E • Institution of Engineering Designers - Malta R Branch

• Malta Chamber of Commerce and Industry

I • Malta Business Bureau L

I • Economic Policy Department D

N Y U (Ministry of Finance) F • Industrial Property Registrations Directorate • University of Malta (Commerce Department) • Strategy Directorate, Arts • Design and Technology Educators Association Council Malta • Valletta Design Cluster (currently in setting-up • National Statistics Office • SME Grants & Tax Credits (various schemes) by Malta • National Research and Innovation Strategy 2020 phase) • Valletta 2018 Foundation Enterprise (design eligible) (design included) • Arts Council Malta • JobsPlus • Commercialisation Voucher Programme - Malta Council for • Create2020 - Arts Council Malta Strategy (design • Malta Enterprise Science and Technology (design eligible) • Malta Enterprise included) • Malta Entrepreneurship and Start-Up Forum • Technology Development Programme Malta Council for • Malta Tourism Authority • Creative Economy Strategy (design included) • Economic Policy Department (MFIN) Science and Technology (design eligible) • Enterprise Policy and Schemes (MEIB) • Malta College of Arts Science • TAKEOFF Seed Fund Award (design eligible) • Valletta 2018 European Capital of Culture • Centre for Entrepreneurship and Business and Technology (MCAST) • Arts Council Malta Funding Approved Bid-Book (design included) Practice-based research • Creative Europe Desk (Malta) • National Culture Policy (cultural and creative Incubation, UoM • Malta Arts and Culture • Zaar Crowd-Funding Platform sectors) • Foundation for Social Well-being, OPR Research Association (MACRA) • Malta Enterprise, including advisory service • Electoral Manifesto 2013 (cultural and creative • Fondazzjoni Kreattività • Horizon 2020 sectors) • Malta Council for Science and Technology • Interreg • National Reform Programme (creative economy) • Federation of Professional Associations • Operational Programmes 2014-2020 (ERDF, ESF) • A strategy for Valletta (urban design issues) • Malta Business Bureau • Business Enhance ERDF Grant Scheme Initiative (OPI 2014- • Malta Enterprise Act • Silicon Valletta 2020) • Design4Innovation - Interreg Europe • Malta Crafts Council • IPAS- Internationalisation Partnership Award Scheme (MCST) • Operational Programme I, Operational • Malta Information Technology Agency (MITA) Pre-seed Investment Programme II (2014- 2020) 35 Recognizable and reputable Designers • Non- financial support Events • Tomasz Konior - Konior studio (design and innovation • Silesian Icon exhibition • Robert Konieczny - KWK Promes services, Business Support • KATOWICE – City of Gardens Design Ecosystem Institutions, Networking • Birthday of Castle Cieszyn SMEs promoting good design and regional potential Collaboration) • 4 Design Days • MUSK Collective Silesia • Trainings and workshops for • Creative City Network ( annual • CODE DESIGN SME meetings) • MEDUSAGROUP • Professionalization of • RIS (annual conferences) • Zalewska Architecture Group services offered by Business • Silesian Bazaar • WZORRO DESIGN S.C. Support Institutions • WUD Silesia - World Usability Day • ZPH PILCH • Subsidies, grants, strategic • Workshops- Summer school of • WÓJCIK DESIGN consulting Design • SOKKA • Academic Business • Music Festivals: OFF, Tauron • MODELARNIA CERAMICZNA BOGDAN KOSAK Incubators (AIP) • Business Congresses: EEC- • bro.Kat European Economic Congress, • Carlex design European Congress of SME’S • Tukej • Geszeft • Gryfnie Competitions S SU • Silesian Icons by Castle Cieszyn ER P N P • Agrafa by Academy of Fine Arts in Katowice IG O • Good Design by Institute of Industrial Design S R • Academy of Fine Arts in Katowice E T • Silesian Innovators by Upper Silesian Agency for • University of Silesia - Faculty of Fine Arts and Music D Entrepreneurship and Development • Silesian University of Technology - Faculty of Architecture P

• University of Economics in Katowice - Design N R O Network of Regional Specialized Observatories Management O I M • Technopark Gliwice Science and Technology Park Ltd • Katowice School of Technology - The University of Science T O • Silesian University of Technology and Art - Faculty of Architecture, Civil Engineering and A

T C • University of Silesia in Katowice

Applied Art I

O • The Foundation of Nanoscience and Nanotechnology • Student research groups D

N Support NANONET E • Science and Technology Park EuroCentrum

• Upper Silesian Agency for Entrepreneurship and

A H Development

Local government

C • Central Mining Institute in Katowice

T regional

O • ITAM Institute of Medical Technology and Apparatus in

A authorities

R Zabrze

S • Silesian local

E • Professor Zbigniew Religa’s Cardiac Surgery R authorities Development Foundation

• Fine Arts/Design/Architecture/Technology/ • Marshal’s Office

• Regional Development Agency in Czestochowa S.A

Social Departments of mentioned in other P

G (with Regional

I L • Institute of Non-Ferrous Metals in Gliwice

I D

points: universities, association, clusters, C N Y Network of U F • Center of Polymer and Carbon Materials of the Polish design centers, R& D Institutes, Business Specialised Academy of Sciences Support Institutions, SME and large companies Observatories) (e.g. Roca in Gliwice, Paged, Pro, Pajak, Marbet, • Silesian Science and Technology Centre of Aviation Trolley, Rosa, Novodvorscy, Classen, ZIR) Industry Ltd. • Observatory Of Urban And Metropolitan • The Action Plan for Design-Driven Innovation (2013) Processes (Silesian University) • Design for Europe Other Regional Actors • Enterprises Development Program until 2020 (The Polish Agency for • Castle Cieszyn Enterprise Development (PARP) • Silesian Center of Entrepreneurship • National Smart Specializations (KIS) → 19 Intelligent Creative Technologies • Chamber of Commerce and Industry in Katowice • Strategy of Responsible Development (design included) • It Loft Park In Tychy - New Technologies Park for IT • Regional Operational Programme (The • Smart Growth Operational Programme 2014-2020 (PO IR) (design and Graphics Design in Tychy European Regional Development Fund, included) • Patent Office • The European Social Fund) • Regional Operational Programme for Śląskie Voivoedeship 2014-2020 • Smart Growth Operational Programme • Silesian Cluster of Design 2014-2020 (RPO) (design included -Priority 3c- Supporting the creation and the • Cluster made in Śląsk • Financial Instruments (Technological extension of advanced capacities concerning products and services • The Association of Industrial Designers credit, Loan funds) development) • The Institute of Industrial Design • Private Funds (seed capital- private • The Regional Innovation Strategy of the Śląskie Voivodeship 2013-2020 • The Association of Graphic Artists (KAVE creative equity) (RIS) (design included - meta measure 6: Design for Innovation) studio-Silesia ) • Co-financing of consultancy services • The Technology Development Program of Śląskie Voivodeship in 2010-2020 • The Cultural Institution Ars Cameralis (design) (PRT) (new emerging area of technology-recommendations for creative • Galery Rondo Sztuki industries) • BWA Contemporary Art Gallery • Silesian Museum 36 Design support entities • Galician Agency of DesignInnovation support entities • • GalicianGAIN-CIS Agency Galicia: of Innovation • DAG, Designers Association • GAIN-CISInnovation Galicia: and Innovation Services and • College of interior designers Design Ecosystem Services Centre for Design and TechnologyCentre for Design and • Foundation of Crafts and Design Galicia • GAIN-CISTechnology Madeira: Timber Technological • Relevant companies: Tomás Alonso, Arturo Álvarez, • InnovationGAIN-CIS and Madeira: Services Centre Fruto DS, Pepe Barro, Cenlitrosmetrocadrado, • Tecnópole,Timber Technological Technological Park Oitenta, Vermislab... Innovation and Services DesignCentre support programmes •• Tecnópole,There are no current specific design Technologicalsupport programmes Park

Events • FEED Design Forum, DAG E vents • Rianxo, Design meeting, DAG • FEED Design• 8 Annual Forum, talks DAG about Design and • EUDI, University School of Industrial Design • Rianxo, DesignArchitecture, meeting, CMD DAG • ETSE, Higher Technical School of Engineering, courses RS SU • 8 Annual• talksLignum about Facile Design – Meeting and point, Architecture, E P CMD about eco-design N P Awards CMD G O • Talks about Design, product • ESDEMGA, Master’s Degree in Design and Creative I • Foundation of Galician• Lignum Facile – Meeting point, CMD S R development and trends, GAIN Direction in Fashion E T Crafts and Design Awards• Talks about Design, product development and CIS-Madeira • BBAA, Faculty of Fine Arts D • IFA, International Finsatrends, GAIN CIS-Madeira • 2 International congress about • Industrial Engineering Schools Award for Students• of 2 International congress about Contract P Contract furniture and Design, • Schools of Art and Design: EASD Pablo Picasso, EASD Architecture & Design furniture and Design, GAIN CIS-Madeira N R Exhibition aboutGAIN CIS-Madeira design and sustainability, CTB O • Thinking Wood Awards, Ramón Falcón, EASD Antonio Failde, EASD Mestre O • Exhibition about design and I • Exhibitions in Museums of Art: Vigo and M Finsa Award Mateo T Santiago sustainability, CTB O • Maria Martinez • Aula D, School of Design A • Exhibitions in Museums of Art: Vigo

T C Foundation, Design and Santiago • VETs, Vocational Educational Training Schools I

U O Awards (no longer

• Foundation of Galician Crafts and Design • Exhibition “12 Miradas::riverside” D

N convened) E • Fashion shows: Despunte (EASD • Torrente Ballester Centre • Paraugas Awards, Mestre Mateo) and ESDEMGA • GAIN CIS-Madeira, course about design thinking Comunication Cluster

• Foundation of Construction • Cultugal, the cultural industries fair

A H

C C

R T

O A

E R

• GAIN CIS Galicia and CIS-Madeira: 2 Innovation and

• GAIN-CIS Galicia, Predica project G

I D Services Centres, 1 for Design and Technology, 1 for C

• GAIN CIS-Madeira, eco-design project, N Y

U smart furniture design project, design for F Wood all • CTAG, Automotive Technology Centre of Galicia • Lares Finisterrae project • AIMEN, Innovation and Technology Centre • Comunication Cluster, observatory • CMD, Wood and Design Cluster • Textile-Fashion Cluster • Conecta pyme: subsidies to • Audio-visual Cluster • Comunication Cluster research and development • RIS3: development of • Foundation of Crafts and Design projects in cooperation strategies based on • Barrie de la Maza Foundation between SMEs differentiation in design and • DIDAC Foundation • Via Galicia: program to product innovation • Luis Seoane Foundation accelerate innovative and • RIS3, Programme Galicia • Relevant companies: Finsa, Tattoo Contract, Arturo investable projects Transfers: grants for Álvarez, Mobalco, Formato verde… • Galicia Open Future: industrial designs created • Design editors: Galopin, Cucuducho, Amosega Startups accelerator by Galician enterprises program including mentoring • Sargadelos and financing. • Fashion sector • Grants from Igape • Briefing galego (association)

37 • BCD Innovation Program (supported by ACCIÓ - • 3,783 design services companies Catalan Government) • Design services companies’ turnover of Design Ecosystem • Catalunya Emprèn (entrepreneurship services – 950 million euros Catalan Government) • Design services companies employs Catalonia • Challenged Based Innovation (IED Barcelona & 15,775 people UPC & ESADE) • 74.10 NACE code • Creamedia (mentoring programme to create creative companies – Barcelona Activa) • Design4Innovation project (Interreg Programme) • MID (Design Ideas Market) / BCD Creative Entrepreneurship program Public • EASDV (Disseny School of Vic) • ADCE Art Directors Club of Europe Awards • ESDAP (7 centers) • Barcelona Design Week (BDW) • Fine Arts Faculty (University of • Blanc Festival Barcelona) • EADA (Master in Management that • Catalan Ecodesign Award • Massana School includes: Disruptive Innovation; • City of Barcelona Awards (Category: Design) • University of Girona (Technical Digital Transformation; Creativity and • Culture & Digital Art International Festival OFFF College) S SU Design Thinking; Open Innovation ER P • Design Business Trade Missions (Beijing, HK, NYC, Dubai, Milan…) (OI). Entrepreneurship. Starting and N P IG O • Design Markets (Palo Alto Market, Design Market organized by FAD, etc) Growing Your Own Business. S R Private T • FAD Awards (Laus, Delta, ArtsFAD, ArquinFAD) • EAE Business School E • BAU D • FADfest (WebConference: “Design thinking: • EINA • Fashion Documentary Film Festival Barcelona (Moritz Feed Dog) the innovation for creative problem P • ELISAVA • Imagine Programme solving”) N R O • Innovation Breakfast from the Catalan Agency for Innovation • ERAM (Girona University) O • ESADE (Design Thinking for Business I • ESDI M • Makers Community Innovation) T O • National Awards of Culture from the Generalitat of Catalonia • IAAC Institute for Advanced A

• IESE (Program: Creative Problem T Architecture of Catalonia C • PND National Design Prizes

Solving: Implementing Design O

• IDEP • Private awards promoted by Businesses (i.e. ROCA-jumpthegap) D Thinking) N • REC Igualada (Experimental Stores)

• IED E • UPC Talent School & BCD • LaBasad (Barcelona school of • Sónar+D Festival – Postgraduate on Design arts & design) • Specialized magazines, publications and blogs on design

Management

• LCI H • Virtual Communities (i.e.The CreativeNet) C

• RMIT University. C • 080 Barcelona Fashion R T

O A

E R

S S • ADP Association of Professional Designers Design research carried out by design schools and E

• Almogàvers Business Factory universities R

• Art Directors Club of Europe

• CIM Centre (UPC)

P • Audio-visual Cluster

• Design Lab (ELISAVA) N

I D • Barcelona Design Museum C

N Y U • DECS European Project (ELISAVA) F Innovation • Barcelona Laboratory • EDIVI -Network of higher education institutions on • ACCIÓ Catalan • BCD Barcelona Design Centre design to foster research on social innovation and Agency for Business • Canòdrom (Creative Research Park) sustainability Competitiveness • College of Interior Desgners of Catalonia • FabLab Barcelona (IAAC) Culture (Generalitat • College of Graphic Design of Catalonia • GRACMON (UB) • ICEC Catalan / Regional • Co-working spaces • GREDITS (BAU) Institute of government) • Design Cluster • I+ED Lab by IED · Master in Creative Process Regional Government Cultural Industries • Design for All Foundation (ELISAVA) http://www.elisava.net/en/master- • Eco innovation (Generalitat • DHUB - Design Hub Barcelona creative-process Sustainability vouchers / Regional • Disseny = Igualada • Research / Research Groups (EINA) • ECODISCAT program • Innovation vouchers government) • EURECAT • Research Group (ESDI) that promotes ecodesign • RIS3CAT communities • ICUB (Institute of • FAD (ADI-FAD, ADG-FAD, ARQUIN-FAD, A-FAD, (Sustainability Department Barcelona Culture) MODA-FAD) of the Generalitat / Regional (Barcelona City • Living Lab Cornellà Design research carried out by others government & ARC Catalan Council / Local • Mater FAD (materials center) • dRD Programme (Design PHd in house promoted Waste Agency) by BCD) Other government) • Media Cluster • Creative Europe • elBulliLab (Ferran Adrià) • MOB – Makers of Barcelona • Erasmus + Entrepreneurship • Palo Alto Foundation • FabLab (Fabrication Laboratory) (part of the • PPI Public Procurement of Innovation • Poblenou Urban District Institute for Advanced Architecture of Catalonia) • SME instrument (H2020) • Barcelona Activa (Barcelona City Council/Local government) • Hangar • Catalunya Emprèn, programme to support entrepreneurs • Professional Association of Lighting Designers • MUDIC (Generalitat/Regional government) • RED - Association of Spanish Design Companies 38 39 Project Team

Dr Anna Whicher Piotr Swiatek Jo Ward

PDR is an award-winning design and research centre based at Cardiff Metropolitan University

PDR, 200 Western Avenue, Cardiff, CF52YB www.pdronline.co.uk