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Furniture Executive THE VOICE OF THE RESIDENTIAL FURNITURE INDUSTRY MAY 2018, VOLUME 35, NO. 5 Furniture Executive New AHFA-UL Partnership Will ‘Verify’ Stability Testing AHFA has partnered with UL, a global safety science company and a Solution Partners member, to create a program that will help consumers more easily identify furniture that meets the ASTM voluntary stability standard. The program currently is being tested by Ashley Furniture, Hooker Furniture, Samson Marketing and Sauder Woodworking. The test sites were selected to provide a range of price points and to include both domestic and overseas production facilities. Although implementation details are still being finalized, the Stability Statement: program is designed with two components. The first requires participating companies to have their in-house stability testing Members Embrace process reviewed and verified by UL. This assessment confirms that the company has the testing facilities, equipment, test Safety Initiative methods and record-keeping in place to verify that covered products Hundreds of “WE COMPLY” tent pass the requirements of the ASTM F2057-17 furniture stability standard. cards were on display in member Completion of this annual assessment allows companies to inform consumers company showrooms during last that their “stability testing process” has been verified by UL. month’s High Point Market as part of Once UL verifies a company’s testing process, the company may elect to have AHFA’s campaign to broaden industry its test data for specific products reviewed by UL. The company will undergo an awareness of and compliance with Furniture Executive annual factory inspection to verify compliant testing procedures for those specified the voluntary furniture stability products, and sample products will be selected for testing. standard. This second component of the program allows eligible products from the The cards signaled buyers that participating company to carry a “Product Stability Verified” mark that would be products from that showroom visible to shoppers. comply with the stability standard, UL will charge participating companies established annual fees for participation ASTM F2057-17. Some showrooms in each level of the program. The fee structure and other details will be finalized displayed a card on the receptionist’s upon completion of the pilot program. desk, while others dispersed them “AHFA member companies have led the industry in making significant product on bedroom furniture throughout the modifications to comply with the ASTM standard, even as it has been updated and showroom. improved over the years,” said AHFA CEO Andy Counts. “This program will help Companies that want to order consumers find those superior products in stores and online.” additional “WE COMPLY” tent Data from participating companies, including a list of all products bearing the cards for their Las Vegas market “Product Stability Verified” mark, will be stored on UL’s “Verify” website (https:// showroom should email Pat Bowling verify.ul.com) and accessible to consumers. ★ at [email protected]. ★ Your Voice Members of the AHFA Board of Directors are headed to Washington, D.C., this month to hear from top regulatory officials and to meet with influential members of Congress to discuss top issues facing our industry today. Policy-makers need to hear directly from industry executives, and AHFA facilitates those conversations at this annual gathering on Capitol Hill. AHFA’s board members will be joined by retail leaders who serve on the Home Furnishings Association’s government affairs committee. Among guest speakers over the two-day meeting is Nancy Beck, deputy assistant administrator of the EPA’s Office of Chemical Safety and Pollution Prevention – the agency that oversees and implements the Toxic Substances Control Act, among other environmental regulations. CHAIRMAN’S MESSAGE Smart Partnerships WORKFORCE PARTNER by Bill Wittenberg, AHFA Chairman AHFA’S MYFURNITURECAREER.COM WEBSITE NOW HAS: For Klaussner Home Furnishings, a successful High Point Market is all about smart partnerships. PARTICIPATING Last month we introduced another collection in MEMBER COMPANIES collaboration with Trisha Yearwood – one of several 16 very successful co-branding partnerships we enjoy. We also aired our tenth broadcast of “Klaussner at links to the Market,” an hour-long news and information FURNITURE program produced in partnership with Furniture 5 ACADEMIES Today and the local Fox affiliate. And, of course, we celebrated our most important relationships – our retail partners – at our traditional market party, details on UPHOLSTERY always one of the highlights of market for me. PRODUCTION Successful AHFA partnerships also made 6 JOB TYPES headlines last month. Just as in Klaussner’s strategic marketing relationships, AHFA has an average of Bill Wittenberg with licensing effective partnerships that increase value for our CLICKS PER WEEK member companies. FROM JOBS WEBSITE partner, Trisha Yearwood. TO MEMBER COMPANY As detailed on page 1, we have entered an 72 JOBS PAGES important new partnership with UL. One of the significant things we can do to help reduce the number of furniture tip-over accidents involving children is an average of to make it easier for parents to find furniture that meets the voluntary stability CLICKS PER WEEK standard. The AHFA/UL “stability verified” program proposes a new UL mark FROM FACEBOOK ADS TO THE AHFA that consumers can look for when they’re shopping for new furniture. It will 465 JOBS WEBSITE assure them that the product they’re purchasing has been verified as “stable” according to the requirements of the voluntary standard. ANY AHFA MEMBER COMPANY WITH A JOBS Another new partnership is being developed with leaders from HFA PAGE ON ITS WEBSITE CAN PARTICIPATE IN THE MYFURNITURECAREER.COM WEBSITE. (Home Furnishings Association) and IHFRA (International Home Furnishings Representatives Association). During the April market, we met to discuss initiatives for attracting young talent to our industry. Competition for the staff top engineering, design and logistics students is fierce, and many of our companies will be forced to “step up our game” if we intend to compete Andy S. Counts for this talent. The Solutions Partners Division of AHFA has developed an CHIEF EXECUTIVE OFFICER excellent career website (myfurniturecareer.com) that focuses on production email: [email protected] phone: 336.884.5000 level opportunities and training. All of our industry partners agree that this Patricia N. Bowling VICE PRESIDENT OF COMMUNICATIONS site could be a starting point for highlighting additional career opportunities email: [email protected] phone: 336.881.1006 within our industry. Working with HFA and IHFRA, we are committed to Jaclyn C. Hirschhaut developing innovative strategies for addressing this vital issue. VICE PRESIDENT OF PR AND MARKETING This month the AHFA Board of Directors will convene in Washington, email: [email protected] phone: 336.881.1016 D.C., for our annual government affairs meeting. We will devote an entire Mary O’Keeffe DIRECTOR OF MEMBERSHIP morning to congressional visits from legislators representing both sides of email: [email protected] phone: 336.881.1010 the aisle. In recent years, we have invited retail leaders and staff from HFA Bill Perdue to participate in this segment of the meeting. It’s another opportunity for our VICE PRESIDENT OF REGULATORY AFFAIRS groups to partner. While we bring different experiences and perspectives to email: [email protected] phone: 336.881.1017 the discussion, we also maximize the opportunity to convey our common International Casual Furnishings Association concerns to policymakers. Executive Director: Jackie Hirschhaut [email protected] Director of Operations: Michele Morris [email protected] AHFA’s goal is to focus on smart partnerships designed to improve our Solution Partners, Specialized Furniture Carriers industry. As always, we invite your feedback on these initiatives, as well as Executive Director: Mary O’Keeffe [email protected] your ideas on new partnerships you think could bring positive changes to Brenda Grubb, E-Coordinator, [email protected] our industry. ★ Patricia West, Executive Assistant, [email protected] MAY 2018 I THE FURNITURE EXECUTIVE PAGE 2 MEMBER NEWS Foundation Continues Fueling Industry Education Initiatives The Furniture Foundation, a research and education fund administered by AHFA, has awarded 2018 grants totaling $80,000 to support education programs targeting furniture design students, new upholstery workers, young executives and university students. The foundation was established in 1948 to support research and educational initiatives aimed at improving management, manufacturing and Previous Furniture Foundation grants helped marketing within the home furnishings industry. Since 1990, the foundation provide industrial sewing machines for the has distributed more than $4.1 million to support a creative and diverse array Catawba Valley Community College Furniture of programs through its scholarships and grants. The 2018 awards include: Academy. A 2018 grant is earmarked for laptops. • $20,000 to fund WithIt’s Rising Leader Program, which • $12,000 to Appalachian State University in Boone, brings 20 promising junior and senior university women to the N.C., to continue the school’s scholarship program for organization’s annual education and networking conference furniture design students. The grant will fund four $3,000 in June, paying for their registration, housing and travel. scholarships for
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