Content
5 Sharing Radio’s Future in Berlin 2013
6 Location of Berlin Venues
8 Overview: Three eventful days in Berlin
10 Sunday: Three Exclusive pre-Conference Workshops
12 Sunday: Checkpoints Berlin: Four tours for radio friends
14 Evenings: Receptions in Parochialkirche and Rotes Rathaus
16 Sponsors of Radiodays Europe
18 Conference Venue: bcc Exhibition Plan and bcc Floor Plan
20 Conference Programme Overview
23 Translations into German and Russian of sessions in Kuppelsaal
24 Monday: Session descriptions and Speaker bios
48 Tuesday: Session descriptions and Speaker bios
64 About Radiodays Europe Reception: Rotes Rathaus 66 Media Partners of Radiodays Europe Monday 18 March Page 14
Project managers: Web editor: Wilhelm Haagensli Anders Held: [email protected] Travel/registrations: Camilla Kampevold Rolf Brandrud: [email protected] Radiodayseurope.com Participants: Annika Engmark Commercial partnerships: Frederik Stucki [email protected] Technical coordinator: Jonas Svensson Rosie Smith Design venue signage: Stefan Viterstedt [email protected] Design printed program: Jan Neste Design Programme group: Print: H. Heenemann GmbH & Co, Berlin Susanne Baldauf, James Cridland, Nik Goodman, Peter Niegel and lead by Anders Held and Rolf Brandrud. Photo: Willhelm Haagensli Willhelm Photo:
2 Radiodays Europe 2013 Radiodays Europe 2013 3 Sharing Radio’s Future in Berlin 2013 Photo: Ole Kaland Ole Photo:
Photo: Willhelm Haagensli
People working in radio are a bit different, way forward and be prepared to work together aren’t they? Maybe that’s why so many of us when appropriate. Radiodays Europe is also like to meet at Radiodays Europe every year. To a meeting point for radio professionals who meet people like ourselves, passionate about are willing to share their knowledge and expe- radio and are sharing a belief in radio’s future. riences across borders. Almost 100 speakers in over 50 sessions are offering their experience And we are a growing crowd. Up from the 800 this year. Exciting! last year in Barcelona to over 1000 attendees from 50 countries this year in Berlin. The 4th edition of Radiodays Europe is taking place in the shadow of the famous Berlin Radiodays Europe is now not only the biggest broadcasting tower. We wish to thank all our radio conference in Europe, it is by far the grea- partners in Germany and across Europe for test radio convention in IN THE WORLD! their support and encouragement to make the With roots in Scandinavia, Radiodays Europe Radiodays in Berlin a success. has grown to become a pan-European event with partner organisations in 18 countries. And See you next year in…! welcome Brazil, Korea, India and other nations (next host city will be presented on Tuesday) attending for the first time. «Sharing Radio’s Future» is our theme. We Anders Held and Rolf Brandrud believe that radio’s future lies in our own Co-founders and Project Managers hands. We, as an industry, need to find the Radiodays Europe
4 Radiodays Europe 2013 Radiodays Europe 2013 5 Location of Berlin Venues Site plan
Whether you arrive by plane to Tegel or Schoenefeld, or by train or to the center of the former East Berlin: Alexanderplatz.
Public Transport Check out the locations of each venue on this map. They are all within easy walking distance from Alexanderplatz. 100, 200, 248, N5, N65, N8 Hotel Indigo Hotel Park Inn Schönefeld about 45 minutes Car Park Berliner Congress Center (bcc) Rotes Rathaus Parochialkirche
6 Radiodays Europe 2013 Radiodays Europe 2013 Three intensive and eventful days in Berlin Monday 18 March
First conference day starting with registration and coffee from 08:00 at Berliner Congress Center. Checkpoints Berlin: Sunday Tours for radio friends é 7KHĦUVWRIWKHVHVVLRQVRQ0RQGD\VWDUWVDW VKDUS EHRQWLPHSOHDVH é /DVWVHVVLRQHQGVDW The first of four tours organised by our German radio partners starts from Berli- ner Congress Center at 14:00 sharp – Three further tours will start from place at 14:45. If you have pre-registered, you are granted a place on these free of charge Visit the historical Haus des Rundfunks and Brandenburger Tor tours. If you have not, you can still meet up – at 13:45 or 14:30 – and have a fair see a modern trimedial newsroom chance of coming along on a vacant place. Berlin has a dramatic radio history and a forward-looking public broadcaster Rundfunk Berlin Brandenburg (rbb). As an alternative to the last sessions Mon- Haus des Rundtfunks Exclusive workshops on creative leadership, radio day 16:45, rbb offers a field trip to their site by bus from bcc. sales or verifying news from social media Reception at Berlin Town Hall (Rotes Rathaus), 18:00- These workshops have been held for leaders in radio and journalists in the UK The reception will be hosted by the Senate Spokesman and Head of the Press and and for sales people all over the world. Don’t miss this chance – there may still Information Office, Permanent Secretary Dr. Richard Meng, on behalf of the Go- be vacant places available! The workshops at the Berliner Congress Center start verning Mayor and the Senate of Berlin, starts at 18:00 sharp (be on time, please!) 15:00, registration (for workshop participants only) from 14:30. DQGHQGVRQ More information on the following pages. Rotes Rathaus The evening is free for your own dinner arrangements. Welcoming drinks reception hosted by ARD at Parochialkirche, Klosterstraße, 19:00-21:00 After dinner «Radio Bars» The Berlin TV Tower: Discover the city of Berlin with a 360° view from its hig- A great opportunity to meet and mingle with radio colleagues before conference hest building. Upon presentation of their badges of your badge, RDE delegates start. You can register and get your conference badge there to avoid queues on Parochialkirche and their company will enjoy a discounted elevator ride to the top of Berlin Monday morning. The Berlin TV Tower ĀLQVWHDGRIĀĀ RQ0RQGD\HYHQLQJDVRI SOHDVHQRWHWKDW The evening is free for your own dinner arrangements. there may be short waiting times due to a limited elevator capacity). Or Spagos Bar & Lounge at Park Inn - THE Meeting Point on Alexanderplatz. This bar on the ground floor of Hotel Park Inn, Alexanderplatz is the exciting address for business travellers, locals and people with a sense for lifestyle and aesthetics.
Second conference day é PRUHVHVVLRQVIURP LQWKHPRUQLQJ EHRQWLPHSOHDVH Accompanying partners… é 7KHQH[WKRVWFLW\IRU5DGLRGD\V(XURSHZLOOEHDQQRXQFHG right before lunch. é DUHZHOFRPHWRWDNHSDUWLQWKH6XQGD\VRFLDOHYHQWV %HUOLQWRXUVRQ6XQGD\ afternoon and the Sunday evening reception at Parochialkirche. é $QGWKHQßDW ßLWLVJRRGE\HWRWKHFRROFLW\%HUOLQDQGKHOORWRê"
8 Radiodays Europe 2013 Radiodays Europe 2013 Three Exclusive pre-Conference Workshops Sunday from 15:00 2. BBC College of Journalism – Editorial Leadership Workshop: ‘The Effective Newsroom Leader’ Find out how to avoid Registration and check-in is at 14.30 at Berliner Con- gress Center (registration is only open for workshop This workshop is based on a highly successful practical participants, not general RDE delegates). This is to and interactive BBC course. It is designed to develop more trustworthy stories on make 100% sure no one turn’s up and wait for badges confident and effective editorial leaders for any newsroom the social web. Learn and blocks the queue at a time when workshop partici- and journalism environment. More than 400 editors, media editorial leadership from pants need fast access to be at the ws room. executives and senior journalists from around the world the BBC. Or join Paul The workshops have a limited capacity and come at an have already been through the course. They have come not only from the BBC but some of the most respected interna- Weyland’s Radio Sales H[WUDFRVWRIĀ *HUPDQ9$77KH\DUHRQO\ open to registered participants. If you have pre-registe- tional news organisations. Jane Kinghorn Mia Costello Boot Camp. The choice red via www.radiodayseurope.com in advance, you are Senior trainer and Client manager with The workshop has been specially put together by Mia creative consultant at the BBC as well is yours – between three granted a place. If not, you may still stop by at bcc at Costello and Jane Kinghorn - two of the BBC’s most expe- the BBC. as delivering and facilitating training in 14:00 and join if there are still vacant places. rienced executive trainers and coaches. They will give you Jane’s been a working exclusive workshops on editorial leadership journalist for more the inside track on how the BBC helps its editorial leaders and journalism Sunday 17th. than 20 years. She to clearly communicate their editorial vision, create and began her career in harness original journalism, and get the very best out of independent radio rently developing before moving to the inter national journa their team. BBC. lism training courses.
1. Avoiding rumours and hoaxes: 3. Radio Sales Boot Camp
Verifying content from the social web This seminar is intended for both radio and television sales He speaks to corpo rate leaders, associa (YHU\PLQXWHKRXUVRIFRQWHQWDUHXSORDGHGWR 10 Radiodays Europe 2013 Radiodays Europe 2013 11 Checkpoints Berlin: Mauerpark, Berlin Four Sunday tours for radio friends Tour 2. Scenic Sunday Life on former Borderline After a glimpse at the Berlin Wall Me- with us and many young people from Duration: 3 hours 1 2 3 4 morial situated at the historic site on Berlin a typical Sunday afternoon Departure: 14.00 NB! Meeting point: bcc Bernauer Strasse, we invite you to Mau- which will end in a get-together Max. attendants: 12 erpark. Where once the wall divided @ ALEX RADIO, the community radio Remarks: The tour is free of charge and the eastern from the western part of of Berlin-Brandenburg. Look forward will be conducted in Berlin, you will find the former silence to an afternoon with friends, enjoying English. Open to re broken – in a uncomplicated and uni- this relaxed part of Berlin. gistered participants fellow radio people from all over the at Radiodays Europe. Get to know the German ted way. Citizens from all over Berlin world whom you can build relation- capital with its sights and come together for a legendary outdoor ships with. hidden treasures only the karaoke event and a flea market. Share The guided city tours are offered on residents know and love! the initiative of main partner Radio- zentrale and further German partners. On Sunday afternoon, the German Participation is free of charge. The partners of Radiodays Europe offer Bicycling in Berlin capacity is limited, so online pre- four different sightseeing tours with registration is recommended to be English speaking radio professionals granted a place. But you can also Tour 3. A guided bicycle tour as tour guides – from the Berlin Wall stop by at Berliner Congress Center on path to guided bicycle tours through through the city center of Berlin 6XQGD\WKWRMRLQDWRXULIWKHUHLV the city with possibly the most intri- still capacity for more participants. radioBERLIN 88,8 invites you to a buildings, the Brandenburger Tor and Duration: guing radio history in Europe. On your bicycle tour through the downtown the French Cathedral at the «Gendar- Departure: 14:45 trip, you’ll be able to get in touch with Meeting point: bcc DUHDRI%HUOLQ 12 Radiodays Europe 2013 Radiodays Europe 2013 13 Welcoming reception Rotes Rathaus, Monday 18:00 Photo: Willhelm Haagensli In the RDE’s short history the Welco- Join us for drinks, snacks and new On Monday, at 18h00, all RDE delega- The «Rotes Rathaus» (Red Town Hall) ming Drinks Receptiion has secretly DFTXDLQWDQFHVIURP DW tes have the honour of being invited is located only an 8 minute stroll from grown to be a highlight of our event. 3DURFKLDONLUFKH.ORVWHUVWUDVVH by the Senate of Berlin to an Aperitif conference venue bcc, near Alexan- We are looking forward to welcoming Berlin. Participants will be able to Reception at Berlin’s town hall, the derplatz. The name of the landmark radio professionals from all over the pick up their conference badge here, «Rotes Rathaus» (please be punc- EXLOGLQJEXLOWEHWZHHQDQG world to meet and to mingle, often so you needn’t queue for it on Monday tual, due to the tight schedule of our in the style of the north Italian high after a year of not having seen each morning. This opening reception is host). The participants of Radiodays renaissance – dates from the facade other, at our Reception on Sunday kindly hosted by ARD, the joint orga- Christoph Europe will be greeted by the Senate design with red clinker bricks. Dr. Richard Meng WK0DUFK nisation of Germany’s regional public- Singelnstein Spokesman and Head of the Press and Permanent Secretary service broadcasters – and we will be Radio Director of Information Office, Permanent Secre- Senate Spokesman ARD’s broadcaster in and Head of the Press The venue of this social event, welcomed by Christoph Singelnstein, Berlin Brandenburg tary Dr. Richard Meng, on behalf of Parochialkirche, is breathtaking and the Radio Director of ARD’s broad- rbb. the Governing Mayor and the Senate reflects both, the past and the future caster in Berlin Brandenburg rbb. of Berlin. of Berlin’s rich cultural heritage: Partly destroyed in World War II, Berlin’s oldest protestant church is soon to become a multi-cultural point of exchange between Christian, Jewish and Muslim traditions. 14 Radiodays Europe 2013 Radiodays Europe 2013 15 B12 B8 B5 B20 B6 B10 C3 Radiodays Europe 2013 Commercial Partners and Exhibitors B16 Photo: Willhelm Haagensli MEASURE TARGET MONETIZE B15 C4 B4 B18 C1 B13 B21 C5 C2 B14 B22 C8 C6 16 Radiodays Europe 2013 Radiodays Europe 2013 bcc Exhibition Plan bcc Floor Plan C5 C3 C4 C6 C3 Orad C7 C4 Jutel C2 C8 C6 MyRadioGoGo C1 C8 CrowdRadio C9 C04 Company Meeting Room Company Meeting Room C03 Kuppelsaal C01 B1 B4 B5 B6 B7 B8 B9 B10 Stirlitz Media, Wedel Software B2 B4 brands4media B20 B21 B11 B5 Euranet Plus B3 B12 B6 Radio Express B19 B22 B17 B16 B18 B15 B8 CasterStats B14 RDE Info desk B13 B10 MYradio B11 MyRadioFashion B12 ReelWorld Session Room Entrances B04 RDE Speakers/Press B15 HD Radio B16 VidiGo Entrance / Exit Yellow Room B18 WorldDMB Registration / Wardrobe / Blue Room Company Meeting Room A03 White Room B05/06 B20 bci B21 Brandy 18 Radiodays Europe 2013 Radiodays Europe 2013 Monday 18 March Radiodays Europe 2013 Radiodays Europe 2013 Kuppelsaal C01 White Room B05/06 Yellow Room Blue Room Kuppelsaal C01 White Room B05/06 Yellow Room Blue Room 09:00- Opening of Radiodays Europe 2013: 09:00- Leni Gagga, Beryl Radioplayers - who Innovations for radio Euranet Plus: Network 10:15 09:50 and Betty holds the keys? Christian Bollert, detektor. reporting on EU affairs Torsten Birenheide, Michael Hill, Radioplayer fm, Hannes Mehring, Erlends Calabuig, The Executives: Sharing Radio’s Future: BBRadio, Berlin, DE and frischr GbR. Joel Ronez, Euranet Plus. David Reeves, BBC Radio radio.de, DE and Simon Radio France, Simon Black Hosted by Euranet Plus Gooch, SBS, SE 10:30- Radiolab Programming Saves Lives Multiplatform radio: new Is Radio ready for 11:15 Robert Krulwich, J. Mark Gillman, TMGS content, new revenue Big Data? 10:05- Powerful Storytelling Strategies for mobiles Get inspired: Inside the Crowdcasting J. O’Brien, ABC, C. Grazé, Nick Simmons and Mark 11:00 On Air and smartphones 3 ways to do it different. Revolution Valerie Weber, Antenne Volker Heise, RadioEins, Daniel Anstandig and A. Abhary, Spectrum Media Bayern, Munich, DE and rbb, Berlin, DE, Alessio Valerie Geller, New York, 11:15- Coffee Break vations, DE Michael Pauser, Ö3, AT 11:35- Music Industry Keynote Hamish & No need to be shy - how to Increase your advertise- 11:00- Coffee Break 12:05 Tony Wadsworth, Andy Down Under sell radio in times of incre- ment revenue using British Phonographic Sam Cavanagh, Southern asing media competition ZoneCasting 11:30- NRJ France - The Advertiser’s The Talent Pipeline Inside the Crowdcasting Florian Ruckert, RMS, DE Hosted by Harris 12:00 Hit Music Only! Perspective Craig Bruce, Southern Revolution 12:15- Morgan Serrano, NRJ, FR Bob Suppiah, Partnership Daniel Anstandig and 13:00 Please Don’t Stop Using Social Media Capturing the authentic Surviving Google. Gaël Sanquer, Antenna the Music! in the News voice of radio listeners A Free Master Class in NRJ, FR, Olaf Hopp, NRJ Mark Findlay, Capital FM, Marilou Kersemaekers and Leveraging Local. vös, Radio Hamburg, DE and Bill Beckler, lastmi 25 Ideas in 45 Minutes True or false? Verifying May I have your attention? 12:15- How to ensure radio Transmedia Storytelling Size of the Crowd – nute.com news on social media. Peter Niegel, and Dennis 13:00 is top of mind for with Radio as the Core Audience Reaction Hosted by NRS Media C. Wardle, Storyful, Dublin Christensen, both DR, DK advertisers. Allison Norrington, Story Philippe Generali, RCS Worldwide. Granryd, Se work, Stefan Møller, AER, Hosted by RCS Worldwide 13:00- Lunch Matthew Carver, egta David Gustafsson, Musik 14:00- Metro Morning. Diversity Think like an Adman and Keys to the second life Staying Number One – 14:45 as a tool for success Sell like a Madman of speech radio Leading the Way in a Com- Susan Marjetti, CBC, Paul Weyland, Austin, petitive Market Toronto, CA TV, Paris, and M. Tepper, A. Jeffries, Clear Channel 13:00- Lunch – with presentation of the host city for Radiodays Europe 2014 WDR, Cologne Spotify, Friend or Foe? Hosted by ReelWorld 14:00- In Touch with your Outside the Box: Hall of Fame – sexy and 14:45 Ross Adams, Spotify, Community «Chiplduk» and «On Air, successful forever? Archana Kapoor, Radio On Stage, On line» Frank Salzbrenner, bci Reaching the young Hybrid Radio - FM, DAB+ The Measurement Battle Selector2Go - Perfect 15:00- Research, Denis Florent, Andrey Knyshev, Chipl Group, John Ment, Radio Ben Cooper, BBC Radio 1 and IP all together Keld Nielsen, Kantar Me Rotations Anywhere 15:45 Scifo, Community Media Hamburg, Franky Schulte, N.Pigott, RadioDNS, Philippe Generali, Andrea Di Silvestri, Fon radio ffn RCS Worldwide. Maguire, Prison Radio Hosted by bci Media A. Buckingham, Global Hosted by RCS Worldwide Experts Radio, S. Kett, SWR, T. Wallerius, Visteon 15:00- Changing your Newsroom My radio: 1. What does radio 15:45 15:45 Coffee Break sponsored by Triton Digital Russia and Portugal look like? NDR, Hamburg, DE, Marit Yuri Kostin, PMBC, Mos Joe Harland, BBC Radio 1 16:05- Arno Unplugged Twitter - Radio Tribes The right way to monetize NO and Matthias Pfaff, 16:35 Talkspot for Radio your digital audience 2. Smart-TV apps for radio Regiocast, DE Berlin, DE Dan Biddle, Broadcast Patrick Roger, Adswizz, FR Christian Richter, Spoiled and Frank Nolte, RMS, DE Milk, Aleksandar Ruste Hosted by Adswizz movski, bigFM, Germany 16:45- Talk radio success: Digital Future - where does The Tri-Media - Field Trip The Jingle Ball live show 3. Share your sounds! 17:30 USA vs Europe. digital radio stand today? to rbb / Haus des Rund- Ben Fawkes, SoundCloud, David G. Hall, F. Ennals, Digital Radio, funks. By bus departing Diederick Huizinga, Berlin, DE from the venue at 16:45. ert, P. G. Borgå, Teracom Host: C. Nothelle, rbb Hosted by Pure Jingles 20 Radiodays Europe 2013 Radiodays Europe 2013 21 RDE_Programme Advert_v2_Layout 1 25/02/2013 10:37 Page 1 Do you remember when this was the only thing you sold? Photo: Willhelm Haagensli Translation into German and Russian Thanks to the support by three partners, Radiodays Europe is pleased to be able to offer simultaneous translations into both German and Russian for all the sessions in the Kuppelsaal Monday and Tuesday. For anyone wishing to use one of these services, there will be headsets available right by the entrance to the Kuppelsaal. The world has moved on, and so have we. Monetise all of your assets, online and offline with NRS Media. The translation into the Russian language is brought The translation into the German language is to you by the leading Russian radio holding compa presented by Radiozentrale – an organisation for public and private radio which sees itself as an Surviving Google. ambassador for radio advertising in Germany. Monday 18th March 12.15 - 13.00 Blue Room - Level 0 nrsmedia.com a22partnershipRadiodaysopportunity Europe 2013 Radiodays Europe 2013 23 The Executives: Opening of Radiodays Europe 2013 Sharing Radio’s Future. Photo: Willhelm Haagensli Kuppelsaal C05 Kuppelsaal C05 Four top-level radio executives from leading European broadcasters, both private and public, share their views on the present challenges and opportunities for radio. Each of them will present their ideas in a short keynote speech, which will be followed by a discussion about collaborations, competition and the future of radio. Dagmar Reim Stefan Möller Annika Nyberg Director General, President, AER Frankenhauser She has been Director Brussels of Programmes for became the Director Stefan is also the Swedish langu General of Rundfunk Managing Director Joachim Knuth Jan-Willem Cilla Benkö John Simons of RadioMedia in Finland. She has also Programme Director, Brüggenwirth Director General, Group Programme Finland. RadioMedia been President of the NDR Radio, Hamburg CEO of Radio 538, the Swedish Radio / Director, Real and to head a public is both the lobbying World DAB Forum, number 1 station in service broadcaster organisation as well and a board member the Netherlands. Executive Board in Germany. Dagmar as the marketing of Radiodays Europe. Germany, Joachim He has been Reim directs the rbb, a organisation for the Knuth studied Poli He holds also central She has been working Programme Director member of ARD, who private radio industry tical Sciences, Com positions in several for Swedish Radio for for 20 years and a broadcasts for the two in Finland. munication Sciences organisations for more than 20 years, Presenter prior to federal states Berlin and History in Munich commercial radio 12 of them in the that with expertise in and Brandenburg. and Austin, Texas. news department. Music and Speech. 24 Radiodays Europe 2013 Radiodays Europe 2013 25 Kuppelsaal C05 Yellow Room Radiolab Multiplatform radio: new content, new revenue If you enjoyed listening to Ira Glass last year, you’ll Radio has never been more multiplatform. New forms of radio continue to take hold across the world, love listening to Robert Krulwich’s from «Radiolab». whether on DAB+ or online. These don’t just add new ways to listen: they give radio programme- He specialises in explaining complex subjects – like makers exciting new creative opportunities. Hear more about temporary, ‘pop-up’ channels as well science, technology, or economics – in a style that is as brand new side-channels for already established brands; and new techniques online to get closer clear, compelling and entertaining. As a news reporter to their audience and provide a more attractive service to advertisers. This session is a must for both on major US networks he has earned a reputation as programme-makers and commercial directors, and will make you think again about the possibilities «the most inventive network reporter in television». On afforded by new radio platforms. radio he created an Italian opera, «Ratto Interesso», Robert Krulwich Nightline and World to explain how the Federal Reserve regulates interest Journalist, Radiolab, News Tonight, as well rates. Radiolab has been a great success on NPR and as PBS’s Frontline, NOVA, and NOW with Robert Krulwich podcast – and is now, according to Ira Glass, setting Bill Moyers. New York speciality is explain Magazine wrote that the trend for American public radio. ing complex topics he’s «the man who in depth. He has being simple». employee of ABC, CBS, National Public James O’Brien Caroline Grazé Rüdiger Landgraf Ali Abhary He has done assign Network Development Head of Online and Programme Director, CEO, Spectrum ment pieces for ABC’s Kronehit, Vienna Radio, Sydney ENERGY, Hamburg The White Room B05/06 Blue Room Programming Saves Lives Is Radio ready for Big Data? Radio can be such a powerful media. A broadcaster with lier of radio imaging Traffic & travel news is more critical than ever but are we Mark Timms 20 years experience to more than 100 ready to trust ‘big data’ and social curation with this es- Product Manager, But how do you use it? Where do the in 2 countries. Revo radio stations in the lutionized Morning world. Consultant on sential content? INRIX have been crowdsourcing traffic & real listeners fit into your schedule? Mark Timms joined radio in South Africa. Performance. He does Is your station passionate about travel news from UK radio audiences for over 10 years and not do graphs, nor has responsibility for what it is doing? In this provoca- Programming and quarter hour mainte have recently launched their INRIX Radio service in Europe Performance Tech nance; he teaches the tive session J Mark Gillman will and the US. Learn how accurate traffic bulletins not only nology for radio and art of broadcasting in improve listener loyalty but also encourage audience enga- challenge how you perceive radio brands. Founder of pursuit of a product product specialist, TMGS Creative, spe that can be smelt, gement and can be used to raise additional revenue too. programming and advertising, and J Mark Gillman Nick Simmons with 8 years expe cializing in creative felt and tasted on get you to think again about how Founder, The Gillman Managing Director, rience of the location radio programming the air, a product Group, South Africa/ based services you approach radio. for the biggest brands that will compel industry. Mark has on the planet seeking the audience. He is Nick Simmons began worked with leading to maximize their famous for inventing his career in local radio car manufactures, worth on radio. Supp Mic Technique. presenting program mes for the BBC, be mobile operators and content suppliers to This session is hosted by: fore going on to spend 12 years as the respon sible for the operation of AA Roadwatch. solutions that solve Since 2008, Nick is the Managing Director of 26 Radiodays Europe 2013 Radiodays Europe 2013 Kuppelsaal C05 Yellow Room Music Industry Keynote No need to be humble and shy The music industry has gone through radical changes based company , How to sell radio in times of he held many roles over the last decade. The dramatic reduction in the sale including Managing increasing media competition Director of the Par of physical copies, the rise of the downloaded track Discover what are the necessary and the growth of streaming music services like Spotify lophone label, a label which he relaunched ingredients for successful radio sel- and Deezer have all impacted greatly on traditional ling in the digital era – a road map industry business models. So how has the record ving sustained hits with artists such as based on effectiveness, creativity and industry responded and adapted to change - and in the Blur, Radiohead, Tina product innovations. Learn some of age of direct relationships between artists and fans, Florian Ruckert Tony Wadsworth His subsequent move the most interesting findings from CEO, RMS Marketing was Managing Direc how have the big record companies stayed relevant? Chariman of British to running all of German studies about radio’s return Services, Germany What lessons can radio learn from dealing with change on investment. and Vice President, a period of global through technological advancements, that significantly EGTA. was Director Mar success with artists He came to his keting and & Sales alter consumer behaviour? And is radio still important such as Robbie Florian Ruckert took present position after Williams, Coldplay, over his present job in the development of new artists? Join our music being Chairman and Kylie Minogue, the as Chief Executive Florian Ruckert is industry keynote speaker for an insight into the inner Rolling Stones and also Vice President workings of one of Europe’s largest record companies. the Beatles. Marketing Service Radio and Member Germany in july 2011. of the Board of EGTA, Committee The White Room B05/06 Blue Room Hamish & Andy Down Under Increase your advertisement revenue Broadcasting on the Today network He is presently the using ZoneCasting executive producer across Australia, and syndicated of The Hamish & ZoneCasting is the first-to-market product to deliver John C. Kean deve worldwide, Hamish and Andy are Andy Show. This is geo-targeted commercials in zones for radio. The tech- lops and supervises some of the biggest and best-known an Australian radio technical projects show created by and nology allows Broadcasters to split their covered area of the broadcasting names in Australian radio. But what starring comedic duo in multiple geographic zones during the advertisement engineering labora does it take to produce them - and Hamish Blake & Andy time maximizing the revenue in multiple zones. With is a senior member what lessons can European radio the newly defined local zones more advertisement can series in Australian Electrical and Elec learn from Hamish and Andy’s suc- Sam Cavanagh be sold to new advertisers interested for key zones history, consistently tronics Engineers cess? Hear great, fun and entertain- Producer, Southern gaining up to 20% only. This session is co-produced by Geo-Broadcast and Past President Cross Austereo, John C. Kean ing radio - as well as the secrets of market share in the Sydney, Australia Solutions and Harris Broadcast. Senior Technologist, managing passionate, entertaining crucial Melbourne Symposium. Sam Cavanagh is market. The show talent. an award winning has approximately Australian radio pro ducer. He won the the and has over 1 million award «Best Show podcast downloads This session is hosted by: Producer, Australian each week. Commercial Radio Awards» three times 28 Radiodays Europe 2013 Radiodays Europe 2013 Kuppelsaal C05 .FBTVSFBOE.POFUJ[FZPVSEJHJUBMBVEJFODF Please Don’t Stop the Music! What makes a great radio hit? How For a decade he has do stations keep connected with their been shaping the sound of the station audience to ensure they’re always and being respon playing the right current songs? sible for putting With more music being produced than for Capital FM’s ever before, where do radio stations Summertime Ball and now find great songs and how has the Jingle Bell Ball, which have included Katy internet changed the role of music Perry, Rihanna, Justin Mark Findlay Tanja Ötvös Bieber, will.i.am, 7JTJUVTPOTUBOE# radio? Has the influence of record Head of Music for Head of Music, Radio companies changed forever? Hamburg, DE She has been in radio In this session we’ll bring together the Mark Findlay holds Heads of Music from leading music one of the most Schleswig Holstein in stations to discuss the key questions music radio in the facing music programmers. Discover as Music Editor and for Global Radio’s some of their tips for programming from 2001 as Head of ‘Capital FM’. Music. fantastic sounding radio stations. Blue Room Surviving Google – A Free Master Class in Leveraging Local This interactive session will cover three vital areas of monetizing radio and online assets: Strategy, Sales and Fulfillment. Three speakers, each expert in their field, will give insights into the dangers that the Radio industry currently faces and practical ways to overcome them. On the panel, Bill Beckler, Director of Innova- tion for Lastminute.com, Rod Power, Rod Power Bill Beckler Chris Bunyan Managing Director of NRS Media Europe Managing Director at Managing Director at at lastminute.com and Chris Bunyan, Managing Director of Localstars. Together, they will give you a Rod Power is an Bill is a specialist in Chris Bunyan is one expert in direct sales website monetiza of the creators of new approach to «surviving Google». strategy, systems and tion and customer revolutionary digital This session is hosted by: results. analytics. advertising technolo gies allowing media owners to sell, create and deliver online and mobile ads in minutes. 30 Radiodays Europe 2013 Radiodays Europe 2013 XXXBE31 TXJ[[DPN The White Room B05/06 Social media & news BE 1. Using social media in the news EXTRAORDINARY There’s a growing relationship between social media and the news – engage and commit your listeners. Our two speakers will give insight into how the Nether- lands’ public service broadcaster, the NOS, is combi- ning social media and news. Learn about the social media practice at the NOS - why social media has a significant role in the newsroom, and how NOS editors Marilou Anja Legemaat Kersemaekers Chief newsdesk edi use social media to interact with the audience. Then, News Editor, NOS, the tor at the Dutch public discover NOS Net – a network of 1500 non-journalists Netherlands broadcaster NOS who share their knowledge and expertise with the Marilou Kersema NOS. These people know a lot about specific issues and ekers works as News years of experience in Editor with NOS journalism. She edits provide the NOS with feedback, ideas and answers. Net, a network of the daily news show This session will demonstrate why social media is your people who share «Radio 1 Journaal» their knowledge and with 2 broadcasts a most precious tool for newsgathering. expertice with the day and leads chan NOS. Previously she ging teams of up to 8 has been working journalists. with regional radio and tv news in RTV She proved to be a 2. True or false? Verifying news very useful person on social media indeed. Soon she was the designer of As more and more breaking news comes through social social media training media, it is getting harder to determine what is true courses for the BBC College of Journalism and what isn’t. If you redistribute the wrong informa- JINGLES tion, you can destroy public trust in your news opera- now been delivered tion. But how do you know whether reports on Twitter to more than 2000 BBC journalists Claire Wardle DQG LET’S BUILD A STRONG RADIO BRAND TOGETHER WWW.BRANDY32-JINGLES.COM Radiodays Europe 2013 Radiodays Europe 2013 33 OPM_ADV_RADIO DAYS_6.indd 1 21/02/13 10:58 Yellow Room Staying Number One Know your listeners! Leading the Way in a Competitive Market Moderated by Andrew Jeffries (Vice President Programming, Clear Channel Media + Entertainment/Los Angeles) 1. Capturing the authentic Dollywagon is also behind the design voice of radio listeners and international de velopment of Radio How do you get to and then stay at #1? New research using semantic media analysis unlocks the value within Radio Advertising We have locked some of the world's sharpest minds in social media chatter about radio sta- is a continuous sur the industry from the most highly competitive markets tions. In this session, learn what so- vey that measures the with Clear Channel Media + Entertainment/Los Angeles cial media feedback can reveal about impact of creativity in radio advertising. the key drivers of listener satisfaction Jason Brownlee Operations Manager Andrew Jeffries to find out. Founder, Dollywa and technology and that drive station loyalty; and how to gon Media Science, have developed a tell whether commercial promotions Search Engine’ that Dollywagon Media are being effective and engaging. can increase the Sciences blends clas These tools can be used to help shape sic media research Join Us Monday 18th 14:00 in The Blue Room of social media mar new content on your radio station; expertise with keting campaigns. and make your off-air marketing cam- paigns more successful. Moderated by Andrew Jeffries Dennis Christensen 2. May I have your and Peter Niegel are amongst the attention? leading radio au This presentation will uncover how dience researchers in radio programming and neurology fits Europe. Some of their work includes the together. New research in Denmark show that listeners only have a certain study that reduced the listener tuneout time span when they really pay atten- Peter Niegel Dennis Christensen to news in Denmark, tion... then they tune out. This study Media Analyst, Audience Researcher, the classical musical shows that this timespan is the same DR, Copenhagen, DR, Copenhagen, analysis that found Denmark Denmark the «formula» for across all genres. Is this science? listener appreciation Or is this a way to focus your radio Dennis Christensen of classical music, a master’s degree in and they are currently programming for maximum effect? Media Science from degree in Political working on a project, Discover the reason you should keep Science from Aarhus called «the Atten sity, Denmark, and a your stories short – or how you can tion Span of Radio Master in Corporate He has been working Audiences». build your story to keep listeners’ Communication from for DR since 2006 attention. Aarhus Business as a quantitative School, Denmark. audience researcher. We’ve Landed. www.reelworld.com 34 Radiodays Europe 2013 Radiodays Europe 2013 35 Kuppelsaal C05 Yellow Room Metro Morning: Diversity as a tool to success Keys to the second life of speech radio There was a certain incident that diverse audiences while providing Is speech and sport radio having a revival? There are daily oversight of her made Susan Marjetti leave the compe- in both private and growth in speech and sport on radio in many markets public broadcasting titor in Toronto and join CBC’s Metro throughout her worldwide. RMC, a private talk and sport radio in France Morning. Toronto is a city of great addition to managing has seen a remarkable growth in recent years. Discover nadian media. Susan diversity and to be really in touch with believes successful TV tions across Ontario. more about how they have succeeded: and why the future your audience, you need to reflect and Radio programs For 6 years she was of radio might be speech, not music. also CBC radio’s that diversity in your programme and must speak to, and diversity manager for English Services. Su among your staff. The long road and evolving audience. Live-commentary is the epic heart of every sports coverage Frank Lanoux Marcus Tepper Susan Marjetti hard work to really understand your Her vision to be more on the radio. But what comes after the final whistle? How VP, NextRadio and TV, Sports editor, WDR, CBC, Toronto, Canada winning journalist relevant to more pe Paris, France Cologne, Germany local audience and to be authentic to Susan Marjetti recei ople, has taken CBC’s and programmer. to create a whole portfolio of summaries, background-sto- the listeners, paid off. Metro Morning ved a special honour She is a graduate of ries, interviews and entertraining highlight-sound-pieces? Marcus Tepper has show in Toronto, to the group NextRadio been sports editor at went from being a small local station this spring. She was Where to meet, to talk and to interact with the listeners? number one, 45 times Toronto. TV, CEO of RMC and the popular informa into becoming number one. ever, «Outstanding in the past 10 years. And how can experiences from sports be transfered to tion and music RMC Découverte’ s programme WDR 2 in As managing director other areas? vement Award», at of CBC Toronto, Susan network. Cologne since 2002. is responsible to set He has covered six diversity summit, for strategy and direc Olympic Games and her work aimed at att tion, as well as hiring four World and Euro racting larger, more and recruitment, pean Championships as editor. The White Room B05/06 Blue Room Think like an Adman and Sell like a Madman Staying Number One – Leading the Way In this session local broadcast sales expert Paul Weyland He speaks to corpo in a Competitive Market rate leaders, associa shows you how to take control of the front-end of the local tions of independent How do you get to number 1 and stay at number 1? If you al- direct sale (the creative idea) and the back-end, asking business owners, ready know the answer then chances are you will be on your Jeffries moved to the for and getting an annual commitment. Weyland covers organizations, ma private island and not in Berlin. For the rest of the radio how to come up with million-Euros ideas your clients will sales and customer world with competition eating away at audience figures in Clear Channel Media + want to buy, at rate card. He shows you how to do a simple service people who more ways than ever before, it’s a question with no definitive answer. That’s why ReelWorld has gathered the sharpest ROI calculation that motivates clients to want to triple in visibility and Pete Simmons customer loyalty in an minds in the industry from some of the world’s most com- Programme Director their investment on your station, regardless of your rates, Paul Weyland petitive markets. They all have very different challenges. UDWLQJVRUIRUPDW 36 Radiodays Europe 2013 Radiodays Europe 2013 Kuppelsaal C05 Yellow Room Reaching the young The Measurement Battle Great music artists and entertainment might be the main We all rely heavily on validating our way to get young people continue to listen to radio. But reach and share - our cume and TSL - launching BBC Radio 1’s «Big Conversation» was the our audience numbers. What are the next step: giving today’s young generation a chance to advantages and disadvantages of the confront the things that matter to them: «How do I get an different measurement methods? And education, a job, a partner, and my own place to live?». how will our future measurement The Big Conversation consisted of events, program- look like? In this session, hear from mes and services which addressed these questions on Ben Cooper Prior to this, Ben had three leading measurement orga- Keld Nielsen Jerry Hill Jim Ford all kinds of platforms, in a relevant style and format is Controller, BBC been Deputy Control nisations, giving their views on the Global Business De CEO, RAJAR, Global Development for young people. Ben Cooper has been Controller for Radio 1 and BBC ler since February challenges around the corner - and velopment Director, the BBC Radio 1, the youth flagship radio station of the the opportunities that radio will see Ben was appointed to day and being the BBC, for little more than a year. We’ll hear his vision for Controller in October over the next five years. Kantar Media is a part jointly owned by the bal market research strategic lead for both 2011. Before the of the Kantar Group, BBC and Commercial company with world reaching a young target audience, and the role for public stations. appointment he held one of the world’s Radio responsible for wide headquarter in service broadcasters. the role of Acting largest market infor Audience listening Paris. Controller following mation providers. measurement. ture from Radio 1 in July 2011. The White Room B05/06 Blue Room Hybrid Radio – FM, DAB+ and IP all together Selector2Go - Perfect Rotations Anywhere With hybrid radio, your radio is getting more clever. From additional visuals in the kitchen to cars GSelector4 is the only music scheduler with the mobile Monitors, the highly that never lose the signal of your station, we look at the future of how your radio looks: and discover power of Selector2Go. Tailored for the web, Selector2Go successful market research company broadcasters who are doing hybrid radio now on a variety of devices. works on all of today’s contemporary browsers, across that employs RCS platforms and mobile devices. The system was designed to keep it simple and straight-forward. The data flow is kept logy with several data production centers to a minimum enabling fast performance, even on mobile around the world. networks like 3G. Selector2Go delivers powerful core sche- duling, editing functionality and essential analysis in the added the duties of President/CEO Philippe Generali palm of your hand; from anywhere in the world. of Florical Systems President/CEO of RCS division, a leading Worldwide television automation Philippe Generali company. Tobias Wallerius He is a member of the Nick Piggott Michael Hill Andy Buckingham Sebastian Kett Hardware Architect, EGTA and sits on the Chairperson, Ra Managing Director, Creative Technologist, Consulting Engineer, Manager and served Visteon, Germany Global Radio, Bristol, SWR, Germany This session is hosted by: as Vice President of a degree in Math/ Physics from the Philippe was promoted to President of RCS. and a Masters of Engineering from new division, Media ENAC in France. 38 Radiodays Europe 2013 Radiodays Europe 2013 Kuppelsaal C05 Radionomy changes the way people Arno Unplugged discover, listen to and create online radio stations Arno Müller is one of Germany’s most famous and suc- cessful radio hosts. In a career spanning over 30 years he’s worked as a producer, host and Programme Director. Radionomy is one of the largest user 6LQFH KHâVEHHQWKHPDLQDQFKRURIm$UQRXQGGLH generated online radio networks in the Morgencrew» on 104.6 RTL in Berlin, where he is also world with more than 7,000 internet Programme Director. In 2012 he picked up the ‘Lifetime radio stations and over 45 million Achievement Award’ at the German Radio Awards listening hours each month. recognising the importance of the role he’s played in the Arno Müller The show is a market German radio industry. In this rare opportunity to hear Presenter/PD, 104.6 leader in the toughest Radionomy stations are more than just from Arno, he’ll talk about what it takes to run Berlin’s and most competitive radio market in Ger playlists, they are produced by real biggest radio station, the ingredients of a successful mor- many. a dual function as people such as music fans, artists, ning show, and how he’s managed to stay at the top of program director of his game for so long. DJs, opinion leaders, comedians and anchorman of the story tellers etc. popular morning show «Arno and the morning crew». With Radionomy… Create your own online radio station The White Room B05/06 Listen to and discover a wide variety of music Twitter – talkspot for radio and themed stations When people talk about you, you Previously he was broadcast, promote know you have touched something. Social Media for BBC and monetize your station The challenge is to create engaging Vision and other cre content and services that brings au- dits include the BAFTA diences closer to the shows they love, media campaign for and stimulate them to share and dis- the BBC Two series cuss with their friends. Awardwinning Virtual Revolution. He is @danbiddle Come and visit us : social media campaigner Dan Biddle Dan Biddle on Twitter. works closely with broadcasters and Head of Broadcast production companies on how we can Partnerships, Twit use the Twitter platform to make this Dan joined Twitter www.radionomy.com happen. in 2012 and is responsible for the company’s broadcast partnerships in the www.facebook.com/ @radionomy Android app IOS app radionomy 40 Radiodays Europe 2013 Radiodays Europe 2013 41 Yellow Room Radio Tribes Blue Room The right way to monetize your digital audience Don’t miss the train , it is now high time to make money from your digital audience! This session will help you un- derstand how to build a relevant offer that is manageable by Ad Network and suitable for Advertisers. Testimonial on the insights of Online Audio advertising starting from building your sales team to finding the right Advertisers. Identify and remove the blockers. Advertisers are ready to pay for your digital audience. Find out how you can Patrick Roger Frank Nolte get their budgets. VP Global sales & Head of Digital Media, marketing Adswizz, RMS, Germany France As Head of Digital As former Doubleclick Media under the um European Director, brella of RMS Radio Marketing Service early days of Display Frank Nolte is respon This session is hosted by: and later Video sible for sales of advertising, Patrick Roger joined Adswizz radio, mobile and in 2008 as VP Global Sales. MEASURE TARGET MONETIZE radio stations. 42 Radiodays Europe 2013 Radiodays Europe 2013 43 Kuppelsaal C05 Talk radio success: USA vs Europe Talk radio is radio’s enduring suc- David Hall has been Then he was an inde cess story: showing strong audience one of the most suc pendent consultant cessful Programme for a while before figures, market-leading many cities Directors on the he in 2008 returned and countries, and highly valued American west coast. to his roots, taking During the nineties over as Programme by audiences across the world. But he turned the small director for his old what makes talk radio successful in different markets? And what effective one of the most popu he left the station, techniques can we learn from the US? David G Hall and is now a radio David G Hall works with talk radios in in California. After 11 consultant. the USA, Latin America and across Eu- as Programme Direcor rope. He started as a producer of Rush David G. Hall is an ex at news and sport pert on talk radio for stations KFBW og Limbaugh, America’s most famous mats. He is the owner and opinionated talk radio host. at David G.Hall Media resources to upgrade Strategy and works the staff and coach as an independent the presenters. radioconsultant and programme coach for The White Room B05/06 Digital Future – where does digital radio stand today? As the DAB+ standard for digital broadcasting continues to roll out across Europe, what is the state of DAB+ across the world today? How is it being adopted in individual countries? How is FM switch-off going? Is it realistic - and what is the general public thinking about it? We’ll hear from countries who are taking DAB+ forward, and debunk a few myths along the way. Ford Ennals Marius Lillelien Michael Reichert Per G. Borgå Head of Radio, NRK, Productchef Radio Oslo, Norway Germany Teracom, Stockholm, Sweden 44 Radiodays Europe 2013 Radiodays Europe 2013 45 Audience Analytics for Streaming Media Bus departing from the venue at 16:45 CasterStats software helps broadcasters understand their streamed media audiences The Tri-media Newsroom – Field Trip to rbb/ Haus des Rundfunks The Rundfunk Berlin Brandenburg (rbb) was the first member of the ARD network to give up its classical orga- nisational structure based on separate divisions for each PHGLXP6LQFH WKHUEEVWDĥKDVH[SORUHGQHZZD\V of cooperation and synergy. Beginning in January 2013 rbb Get a real-time view of your audience with CasterStats Dashboard launched its new division «Multimediale Information». It Analyze your audience history with CasterStats Reporter involves the all-news radio-program of «Inforadio», rbb’s own inhouse news agency «INA», the current affairs desk for webradio, VOD and the new rbb online news service. Thus, the «Multime- Claudia Nothelle, and Afghanistan, Host and guide. supports Wowza, Windows Media Services, SHOUTcast, IceCast, FMS and many others diale Information» division will be the hub for all sorts of Programme Director, pondent for ARD’s geolocation down to city level cross-media collaboration in the rbb. RBB, Berlin. capital studio. Since The rbb invites you to get to know more about its new November 2006 as details about players and platforms organisation by means of a field trip to the Haus des Rund- She began her jour editor in charge of rbb monitoring including silence detection nalistic career television, and since funks. Programme managers and editors will give you an working for print. PDF or HTML export insight into their work. They will discuss their experience she has been Head interactive or fully automated as well as the possibilities and the limits of multimedia- she worked for MDR of rbb’s multimedia television as a foreign programing. journalism. The number of participants will be limited. correspondent in www.casterstats.com A bus will shuttle you from the bcc to rbb and back. New Delhi, Pakistan Blue Room The Jingle Ball – a live show about imaging & branding! Dave Foxx and Diederick Huizinga know that there are ‘Radio is becoming much more than just audio-content.’ many ways to brand a radio station. They’ll demonstrate KRZ= 1HZ 46 Radiodays Europe 2013 Radiodays Europe 2013 Kuppelsaal C05 Leni Gagga, Beryl and Betty Sales Are you brave enough to give a show the most successful private station with Five WRWZRROGODGLHVDJHGDQG "2U over one million brave enough to bring a 6-year old to listeners a day. Since your station and let her broadcast her 2010 he is also the program director of own programme? A world apart from traditional radio programming, this familyradio «Radio Tools session will show that breaking the TEDDY». He worked for several stations in rules can lead to success. Hear why David Reeves Torsten Birenheide Berlin. Before 2003 BBC Radio Humberside’s pensioner Producer, BBC Radio Programme Manager, he started at BB presentation team Beryl and Betty BBRadio, Berlin, Germany were awarded a Sony Radio Academy 2012 highlights inclu de producing for the Torsten Birenheide is Music Social News Award for best entertainment; and critically acclaimed the program director why the six year-old Leni Gagga won BBC Radio 4 and ‘Be Berlin/ Brandenburg. the German Radiopreis. ryl & Betty’ winning a 32 years old, he is Media Sony Gold Award for one of the youngest Best Entertainment Programme. his market, leading The White Room B05/06 Media Radioplayers – who holds the keys? Monitor One Should stations do their own thing online (iheart in the USA, Radioplay in Scandinavia) or should everyone work together to expand the reach of webra- dio? Who holds the key to the door to Place our audience? The concept of working together, like the UK Radioplayer, is getting its followers in other markets, Michael Hill Bernhard Bahners Simon Gooch but other stations prefer to do develop Managing Director, Manager, radio.de, Head of new Media, their own branded radioplayers. Does Germany SBS it matter? Since 2011, Bernhard Simon Gooch Founder and Mana Bahners has been the develops SBS Radio’s Managing Director Nordic strategy for of rad.io / radio.de, their webradio plat company created by the leading radio plat form Radio Play. the BBC and com form on the internet Ground Floor B1-B3 mercial radio to grow in Germany. online listening. phonebox.com newsbosss.com onair.de wedelsoft.com stirlitzmedia.com 48 Radiodays Europe 2013 Radiodays Europe 2013 Yellow Room Innovations for radio 5DGLRQHHGVLQQRYDWLRQDQGZHZLOOH[SORUHLQQRYDWLYHFDVHVLQWKLVVHVVLRQéFrom Germany this session presents the awardwinning Crowd Radio app for user interaction and gamification in con- QHFWLRQZLWKUDGLRSURJUDPPHVéFrom France we will hear about how and why Radio France is deploying its strategy for making radio a better sound experience with high definition sound. é)URPWKH8., we’ll hear about «Name This», a mobile music quiz game, and how Absolute Radio were first to pick up on the potential of the game. IN CHALLENGING TIMES Hannes Mehring Christian Bollert Joël Ronez Simon Blackmore Founder of the media CEO of the nationwide Director of new media Managing Director at radio detektor.fm, of Radio France, FR which won the Ger the software solu man Radio Award for YOU CAN Blue Room Euranet Plus: Network reporting on EU affairs GROW Facing painfully the crisis, European citizen are turning their back on Europe, considering Brussels as responsible for austerity measures and public expenses cuts. Furthermore, polls in Europe are showing more citizens thinking power YOUR should flow back from Brussels to member states. Amid this growing distrust should radio journalists rethink the way they report on EU affairs? Networking between international, national and local European broadcasters offers a uni- AUDIENCE que opportunity to cover EU affairs from a transnational point of view, instead of national narcissism. This new focus brings a whole new dimension to reporting Erlends Calabuig CEO Euranet Plus www.radioIntelligence.com in Europe. The Euranet Plus network is now made up of 14 European radio sta- tions from 13 EU countries plus 10 campus radios from European universities. Erlends Cala It reaches a daily audience of more than 20 millions listeners accross Europe. buig has 25 years of media experience More speakers TBA. as investigative journalist and from different executive positions in Radio This session is hosted by: before he engaged in developing Euranet in 2012. Passion for Growth 50 Radiodays Europe 2013 Radiodays Europe 2013 51 Kuppelsaal C05 Yellow Room Powerful storytelling on-air Get inspired: 3 ways to do it different Reality can be boring. But when a great programme host RadioEins: Totally unprepared two talks about it, it becomes inspiring, amusing and thought- journalists are presented with a big provoking. issue they must form their own opi- nion about in the course of an hour Radio is also the only medium which can tell evolving sto- live radio show. ries. Any medium can refer facts, results and conclusions, but only radio can follow the process as it develops. PDs RaiTunes: RaiTunes on RAI Radio 2 should look beyond self-imposed limitations and give the is more than a radio show, it is cross complete radio team opportunity to the good stories of the Valerie Weber Valerie Geller media and an open window on art Volker Heise Alessio Bartallot Michael Pauser Programme Director, Consultant and Talent RadioEins, RBB, Ö3, Vienna, Austria day in realtime. Antenne Bayern, and music. Berlin, Germany Michael Pauser led Munich, Germany Learn what a good radio story is – and how to find and Valerie Geller is a Ö3: Engaging people in volunteer Volker Heise, born in Alessio Bertallot is the newly created Valerie Weber is broadcast consultant, a radio and Tv host, internet department develop great storytellers and storytelling radio stations. General Manager and talent coach, trainer, work. Public radio Ö3 and Red Cross price awarded radio a singer and a Dj, a Program Director of and seminar leader cooperates in making people enlist and television journa «preacher» and an became head of ANTENNE BAYERN, working with top with their competences in «Team list, renowned drama author of music from strategic programme Germany’s most suc personalities, news, tic advisor, producer Jazz to Electronic. cessful private station talk, and information Austria» – ready to help when it is and documentary He’s a mastermind for and head of the with an average of training communica needed. director. radio and for «new» creative department 1.3 million listeners tors in 34 countries. music. in 2011. an hour. The White Room B05/06 Blue Room Strategies for mobiles and smartphones Inside the Crowdcasting Revolution: How Broad- The use of smart phones has explo- casters Are Using Interactive Programming to WIN ded. But is anyone really listening to Hundreds of radio stations around the world have turned their broadcasts into radio on them? How do people use crowdcasts by creating real-time, interactive programming where listeners their mobiles for radio - and what can control the playlist. In this session, you’ll get an inside look from the worldwide we learn from broadcasters who pio- leader in crowdcasting technology, LDR (Listener Driven Radio) on how their neer in this area? Can the European station partners have increased ratings, developed digital revenue, and boosted radio industry influence the mobile web traffic in markets large and small. Some of the world’s most respected phones manufacturers to include a Annika Nyberg James Cridland Babak Zeini brands from McDonalds and Fiat to Pepsi and Hard Rock are sponsoring interac- Radio futurologist, Managing partner of Daniel Anstandig generic receiver for digital radio in all tive programming on broadcast radio. This is a must see session where LDR CEO, phones – the «Eurochip»? Annika Nyberg Fran Daniel Anstandig and VP Operations, Victor Caballero will explain the science kenhaeuser is Media As futurologist since As managing partner behind building engaged audiences and attracting digital advertisers. has been Director of has been working with Dr. Babak Zeini Programmes for the new media plaforms actively advises com This session is hosted by: Swedish langu for Pure, Audioboo, panies with regard to their future projects. Finland. She has also been President of the Before this he worked World DAB Forum and a board member of with BBC iPlayer for Victor Caballero Radiodays Europe. radio. VP Operations 52 Radiodays Europe 2013 Radiodays Europe 2013 53 Kuppelsaal C05 NRJ France – Hit music and more NRJ in France is the flagship of the NRJ group and its strong international brand. In this session you will hear the inside story of how NRJ in France was able to grow the audience 44% in WZR\HDUV The White Room B05/06 The advertiser’s perspective In many markets, radio is still Bob Suppiah is Director of Promo struggling to get recognised as an tions & Partnership effective advertising platform. In this Marketing at BSkyB. session we will get the client’s per- spective on radio’s effectiveness and stitute of Promotional discuss what radio stations can do to Marketing. Member Radio Action Group enhance the advertiser’s experience. Bob Suppiah from BSkyB will share Bob Suppiah his views on how radio can make its Director of Promo offer better. tions and Partnership Marketing, BskyB, 54 Radiodays Europe 2013 Radiodays Europe 2013 55 Yellow Room Meet us at the RDE 2013 The Talent Pipeline Exhibition hall, B20 How to grow your radio stations’ both on and off the His career as a creator talent and ensure you are getting the air for some of the of content has seen country’s most loved him work with more best from your team while planning and popular shows, than 30 radio shows for the future. Craig Bruce is the Head across the Today and including number Triple M Networks. one rating drive time of Content for Southern Cross Auste- Having been an on hosts, Hamish & Andy reo, and is ultimately responsible for air announcer, a and breakfast with programming on the Today network, Program Director the stars’ duo, Kyle & and now Head of Jackie O. the Triple M network, and all the Content for Southern Craig Bruce Craig started his care regional stations. Australia Cross Austereo, Craig’s strength is er at Southern Cross Craig Bruce is Head his ability to engage of content of one local and national worked with SAFM audiences with show powerful brands, content that spans the breakfast anchor, Southern Cross sharing the timeslot Range of services: Austereo. He has 25 platforms including with James Brayshaw, years of experience radio, online, mobile Marty Sheargold and creating content and events. Amanda Blair. Media and Music Research Strategy and Branding Sound Design & Music Production Personal- / Team-Coaching DJ Training Blue Room bci and Brand Support are two of today‘s most successful research and consulting companies in the media industry. Together we form the strongest joint Inside the Crowdcasting Revolution: How Broad- venture possible: bci - the media experts. casters Are Using Interactive Programming to WIN Brand Support specializes in strategic studies, music testing and personality branding. Based on these results bci provides strategic consulting, individual Hundreds of radio stations around the world have turned their broadcasts into program solutions and tailormade concepts. crowdcasts by creating real-time, interactive programming where listeners control the playlist. In this session, you’ll get an inside look from the worldwide Date: Tue, 19.03. leader in crowdcasting technology, LDR (Listener Driven Radio) on how their Join our Session: Time: 14.00 - 14.45 station partners have increased ratings, developed digital revenue, and boosted Place: ‚The Blue Room‘ web traffic in markets large and small. Some of the world’s most respected Hall of Fame - Sexy And Successful Forever? brands from McDonalds and Fiat to Pepsi and Hard Rock are sponsoring interac- tive programming on broadcast radio. This is a must see session where LDR CEO, Daniel Anstandig How long is a lifespan of a morning anchor and a morning team? How do successful stations keep their morning anchors fresh and crisp? Can morning Daniel Anstandig and VP Operations, Victor Caballero will explain the science behind building engaged audiences and attracting digital advertisers. anchors be successful for decades? We will provide evidence! Frank Salzbrenner, Senior Consultant & Partner bci - the media experts, presents This session is hosted by: three shows, three concepts, three morningshow anchors, who are still top of mind. Speaker: John Ment - Radio Hamburg, Franky Schulte - radio ffn, t.b.a. Victor Caballero VP Operations bci - the media experts | Phone: +49-(0)-911-9535-300 | Fax: +49-(0)-911-9535-309 www.bci-mediaexperts.com56 | [email protected] Europe 2013 Radiodays Europe 2013 Kuppelsaal C05 Yellow Room 25 Ideas in 45 Minutes Transmedia Storytelling with Radio as the Core This might be the most useful session you will attend. Five forward thinking radio professionals give Storytelling is now happening across you five useful ideas each for the future of your radio station. platforms. But with transmedia comes challenges as well as benefits. What skills do you need to let your story work effectively on different platforms in a seamless way, to con- nect with your audience at different times? Author and producer Alison Alison Norrington David Gustafsson Cajsa Lindberg Norrington will give you the tools to Project Manager Project Manager Con use; while, Cajsa and David from SR’s Organisation Musik tent Musikhjälpen hjälpen – Music Relief Swedish Radio Alison Norrington is Craig Bruce David G Hall Lenja Faraguna Papp Tomas Granryd P3, the producers of Musikhjälpen Swedish Radio a creative producer, Cajsa is chief of pro Australia CEO of Radio Adverti («Music Relief»), will give an inspi- storyteller, consultant David has worked as gramme at the Swe sing Bureau Slovenia. He has been producer Craig Bruce is Head and educator in trans chief of programme dish Radio in Malmoe. Helped found RAB and program host in ring case study showing how they’ve of content of one David G. Hall is an media storytelling. at the Swedish Radio She is responsible for Serbia. Motto: Radio radio and TV. expert on talk radio used these tools in a creative way. in Gothenburg for the youth channels P3 and powerful brands, formats. Din Gata 100,6. Southern Cross Austereo. The White Room B05/06 Blue Room Clear speaking from media giants: Size of the Crowd – Audience Reaction How to ensure radio is top of mind for advertisers Philippe Generali reveals the power He is a member of the new division, Media EGTA and sits on the Despite a constantly growing au- of big audience data and what we can Monitors, the highly dience, the market share of adverti- learn about listening habits. The com- successful market a degree in Math/ bination of listener instant reaction research company Physics from the sing for radio is not at a level that that employs RCS reflects its true value. What do major off the PPM with the accurate Media and a Masters of Monitors’ airplay information gives logy with several data Engineering from marketers and media decision makers production centers ENAC in France. need if they are to invest more into you a programming advantage like around the world. radio campaigns? And how can the never before. Philippe Generali added the duties President/CEO of RCS radio industry better monetise the of President/CEO Olaf Lassalle Stefan Möller Matthew Carver Worldwide increasing radio audience? Is it a …is an international (moderator) of Florical Systems Philippe Generali division, a leading question of reputation or effectivene- media manager He sociation Of European …is the Radio Coor joined the VivaKi television automation company. ss? Are there new opportunities in the also Managing Di association of televi Manager and served digital world? Let’s discuss barriers rector of RadioMedia sion and radio sales This session is hosted by: ads/ZenithOptime – the organization houses in Europe. He as Vice President of to growth, desires for innovation and for private radio in is the moderator of new ideas with top-level client and founded Newcast Finland. this session. Philippe was promoted to President of RCS. agency representatives. China in 2011. 58 Radiodays Europe 2013 Radiodays Europe 2013 Kuppelsaal C05 Yellow Room Spotify, Friend or Foe? Outside the box: «Chiplduk» and Should radio stations be working «On Air, On Stage, On line» together with online music platforms, Chiplduk is considered to be the most original web-radio like Spotify and Deezer? Are there opp- station in Russia. It is an intellectual and satirical project, ortunities for collaboration - or are they which combines an unusual website, daily 24-hour broad- simply competition? In this high-powe- cast of music and very original whimsical humour. The Chief red and stimulating session, you will: Creative Producer and host is Andrey Knyshev, who is an é )LQGRXW6SRWLI\âVSODQVIRUWKHQH[W award winning Russian writer, radio and TV producer. His 12 months and hear what they really Denis Florent Ross Adams Larry Rosin success TV-series in the 80:s – «The Funny Guys» – is often think about radio. Managing Director, European Sales Radioformat, Paris, Director, Spotify President of Edison called the «Russian Monty Python». Prepare to be surprised! Andrey Knyshnev Andrea di Silvestri é 'LVFRYHUKRZVWUHDPLQJVHUYLFHV France Research. Producer of Chiplduk, On air, on stage, on line. Audio drama, stories created for writer, composer, Andrea De Silvestri impact radio today - and what we Denis is an interna Adams oversees the Edison is best known Moscow, Russia speaking and listening, with sounds and words, music and has been the legal can expect tomorrow. tional senior radio sales team to drive as the company which executive credited advertising revenue performs the exit polls effects. This Italian project is taking the art of radio drama He used to have 200 affairs consultant for million viewers for his the project «Autore é +HDUUHDOZRUOGH[DPSOHVRIZKDW with market share into new dimensions, with original stories, performed di- gain successes with elections. volte» from the very happens when you ‘sleep with the several radio stations rectly for radio and listening and brought back on stage in beginning – and tells enemy’. & radio networks front of a live audience – watching the performers making Now he is producing the story about the around the world. the most original project. their audio narrative on stage, with headphones. Russia for an exclusive audience. The White Room B05/06 Blue Room In touch with your community Hall of Fame – sexy and successful forever? Community radio is the third sector How long is the lifespan of a morning of the radio family: often small, but anchor and a morning team? How important. In this sector are stations do successful stations keep their that at times have a really close morning anchors fresh and crisp? Can connection with their audience and morning anchors be successful for decades? We will provide evidence! playing an important role in their Three of the most successful and long- communities. Learn how you can est serving morning anchors will tell serve your community better from Archana Kapoor Salvatore Scifo Phil Maguire how they manage to shine even after Frank Salzbrenner John Ment Franky Schulte some of the best, including Near FM, Director, Radio Me VP, Community Media CE, Prison Radio several decades. Experience how full Senior Consultant & Morning Show Anchor Morning Show Anchor Radio Hamburg radio ffn Dublin, award winning Radio Mewat, of pride and passion they still are. India and Prison Radio, UK. Archana Kapoor is CMFE is a European maker, author and munity media and 26 organisation that an activist. Two years national community uses radio to support This session is hosted by: ago Ms. Kapoor laun media organisations. prisoner rehabilita ched a community Salvatore Scifo has tion. Phil and his radio station in the written his PhD on team developed and impoverished, rural, the development of run National Prison conservative Muslim Community Radio in Radio, the world’s community of Mewat. Britain. station for prisoners. 60 Radiodays Europe 2013 Radiodays Europe 2013 61 Kuppelsaal C01 Yellow Room Changing your Newsroom Visual radio & shared audio In NDR in Hamburg there is a group 1. What does radio 2. Smart-TV apps 3. Share your sounds of of investigative reporters who are look like? for radio SoundCloud is the largest social allowed to work for as long as it takes The visual image of your station Reaching the listener even via sound sharing platform on the – days, weeks or months – to uncover is becoming more important as the TV. As the first German web. As audio content manager the really big cases and scandals. With radio is more and more consu- radio station bigFM has laun- for SoundCloud, Ben Fawkes, based in Berlin, develops part- great results. med on devices with screens ched a Samsung Smart-TV App nerships with audio creators - mobile phones to TV-screens supported by Spoiled Milk. The In 15. in Oslo the Breivik bomb and such as podcasters, audio book Jens-Peter Marquardt Marit Sirum-Eikre Matthias Pfaff massacre in 2011 led to systematic and car dashboards. Some application combines radio publishers, comedians, journa- NDR, Hamburg, Head of radio news, Head of Regiocast stations are taking it further programmes, web-content, training of the news staff to be prepa- Germany NRK, Oslo, Norway Radioservices, Kiel. lists, universities and of course, and adapting their facilities and social media and video content/ red and able to handle being hours live Regiocast Radioservi radio stations. What new on air in situations of crisis and chaos. founded the Repor working to change, ces was established studios to the new reality. We’ll pictures – all operated via the features are coming and how restructure and in 2010 under the hear from some of the stations at TV remote control. can they be used by radio? Regiocast, Germany’s Newscloud- He is an experienced modernize the radio leadership of Mat the cutting-edge of visual radio. system makes news from everywhere correspondent, thias Pfaff. The News with al long career People change, radio Center of Radioser available «in the cloud» for use by in reporting for the change, and we have vices provides more radiostations and even personalized German public radio to change the way than 16 radio stations from Tokyo, Bonn and we present the news, with mass audiences newscasts on the net. Berlin. with customized newscasts. Joe Harland Christian Richter Aleksandar Ben Fawkes White Room B05/06 Head of visuali Serial entrepre Rustemovski Audio Content sation, BBC Ra Head of digital Manager, Sound of radio.de and development, Cloud, Berlin, CEO of Spoiled bigFM, Germany Germany My radio: Russia and Portugal Milk Autoradio is by far number one among Moscow’s 55 com- SHWLQJVWDWLRQV 62 Radiodays Europe 2013 Radiodays Europe 2013 63 About Radiodays Europe Radiodays Europe is the meeting point for the in Copenhagen 2010. The second Radiodays The official partners of Radiodays Europe «The Association Radiodays Europe» is a radio industry in Europe, both private and (XURSHDWWUDFWHGQHDUO\SDUWLFLSDQWV represent a wide range of broadcasters and non-profit organisation with the sole purpose public radio. Radio needs and deserves a great and the third edition in Barcelona, Spain 2012 organisations such as the EBU (public broad- of organising the annual radio conference. annual event, and Radiodays Europe is THE had 800 participants from 45 countries. In Berlin casters), AER (private radios), egta (European 7KHSXEOLFEURDGFDVWHUV65'515.DQG 64 Radiodays Europe 2013 Radiodays Europe 2013 65 Radiodays Europe Media Partners Photo: Willhelm Haagensli Visit the historical Haus des Rundfunks and see a modern trimedial newsroom. 66 Radiodays Europe 2013 Radiodays Europe 2013 Photo: Willhelm Haagensli Willhelm Photo: