Dry July 2011/12 Annual Report Contents
03 Mission / Vision / Objectives 04 Chairman’s Statement 05 A Message from the Executive Directors 06 About Dry July 07 Benefi ciary Partners 2011 08 Partnerships 09 Patron / Ambassadors / Supporters 10 In the Press 12 Fundraisers 13 Campaign Features 14 Media Launch 15 Merchandise 16 Positive Outcomes 2011 / Participant Insight 17 Dry July 2011 Campaign Statistics 18 Distribution of Funds Raised 19 Our Four-Year Performance 20 Funds at Work with Our Benefi ciaries 21 ACT - The Canberra Hospital 22 NSW - Calvary Mater Newcastle 23 NSW - Lismore Base Hospital, Our House 24 NSW - Liverpool Hospital 25 NSW - Nepean Cancer Centre, Penrith 26 NSW - The Prince of Wales Hospital & Dreams2Live4 Committee, Sydney 28 NSW - Wollongong Hospital 29 NT - The Royal Darwin Hospital 30 QLD - Mater Adult Hospital, Brisbane 31 SA - The Hospital Research Foundation, Adelaide 32 TAS - Launceston General Hospital ABN 88 497 552 964 33 VIC - The Royal Melbourne Hospital For more information about the Dry July Foundation please contact: 34 WA - Sir Charles Gairdner Hospital, Perth Dry July Ltd 35 Extract from the Audited Financial Report Suite 2, Level 15, 189 Kent Street 36 Statement of Comprehensive Income Sydney, NSW 2000 Australia 37 Statement of Financial Position PO Box R957 38 Cash Flow Statement Royal Exchange NSW 1225 39 Corporate Governance Australia 41 Auditors Report email: [email protected] 42 Charitable Fundraising Act Declaration tel: +61 2 9247 6691 www.dryjuly.com 43 Directors Declaration 44 Notes twitter.com/dryjuly facebook.com/dryjuly
This annual report details the Dry July 2011 campaign and covers the fi nancials from 1 July 2011 to end of fi nancial year 2012 (30 June 2012).
02 dryjuly.com Mission
Directly benefi t adult cancer patients with real and tangible change by providing funds to create better environments and support networks for patients and their families. Raise awareness of drinking habits and the value of a balanced healthy lifestyle.
Vision
Be a well respected not-for-profi t organisation locally, nationally and internationally in the online, cancer and hospital community.
Objectives
To deliver an engaging charitable campaign which inspires people to enjoy a month off the booze, whilst raising funds to directly benefi t the lives of adults living with cancer. To raise awareness of the number of adults living with cancer in local communities & set out to improve the quality of their lives and journey. Work closely with our benefi ciary partners to document where the funds raised are being utilised. To deliver an effi cient, low cost fundraising campaign, utilising online technology to minimise administration costs.
dryjuly.com 03 Chairman’s Statement
The 2011 campaign has once again seen some incredible growth across the board for of the Dry July Foundation (DJF), consistent since our inception in 2008. In only four short years, participants have raised close to $7 million for adult cancer treatment with a massive eff ort this year raising more than $2.8million in Australia. This campaign saw over 11,400 participants create the funding and support for initiatives of 13 benefi ciary hospitals and cancer centre’s here in Australia. All signs point to more people taking up the challenge each July to go dry and help support a worthwhile cause. With this in mind, we’ve grown too. Having recently opened an offi ce in Melbourne to better service our Victorian and South Australian stakeholders, we’re also increasing our staff numbers to keep up. With dedicated benefi ciary management staff , web designers and administration all helping to directly benefi t adult cancer patients with real and tangible change by providing resources that holistically improve the patient treatment landscape. From a strategic perspective, the Dry July campaign will take on additional benefi ciaries for our next 2012 and 2013 campaigns, with around 25 treatment providers in Australia (including more regional areas) set to benefi t from participants eff orts, and three benefi ciaries in total throughout the North and South Islands of New Zealand. This growth will also be complimented by the exciting development of new Mobile interaction program for both donors and participants. Dry July is also well placed to integrate into the new regulatory environment with changes to not-for-profi t legislation and the introduction of the Australian Charities and Non-Profi t Commission. Consistent with our transparent approach to our community engagement and complimented by an experienced board with considerable governance expertise, DJF has already begun to ensure we meet the high standards expected of an Australian charity. On behalf of the Board and our Staff , I sincerely thank those who participated in the 2011 Dry July campaign and hope you share in the achievement of knowing the considerable impact you’ve made on the lives of those touched by cancer.
Best wishes,
David Brennan
04 dryjuly.com A Message from the Executive Directors
Dry July 2011 was a pivotal year for the foundation. We had achieved phenomenal growth and recognition over the previous campaigns and so this campaign year was one we wanted to set the foundations for longevity. Addressing structure, framework and procedures would allow us to achieve strong growth in the future. For the 2011 campaign we had 13 benefi ciaries nationally. Extending our reach in NSW we brought on board three new benefi ciaries. The outcome achieved 15% growth in donations and 20% growth in participation from the 2010 Dry July campaign. This meant 11,463 people signed up to the challenge, raising AUD$2,829,469. A key focus for us is awareness. For the 2011 campaign we concentrated a great deal on our social media communication avenues. We identifi ed this as a brilliant way to leverage the brand and messaging in a cost- eff ective way whilst attracting support. The state of Victoria continues to be a diffi cult market for us to gain ground. We have learnt a great deal from Dry July 2011 about engaging the Victorian market and are excited about the opportunities we can develop there. With over 11,400 people participating and over 60,000 donations coming via the website in 2011, the concept of Dry July isn’t just limited to Australia. We have a lot of interest from New Zealand, United Kingdom, United States and Canada. As we are a very small team, we look forward to adapting the campaign in future years to realise the full potential of the initiative. Thank you to everybody that worked tirelessly on making Dry July 2011 such a success. We greatly appreciate all the support shown to us by our partners, the hospital teams, our Patron Adam Spencer and fellow ambassadors. Without their dedication Dry July simply wouldn’t receive the recognition it does. Thank you to all those that signed up to the Dry July challenge, inspired donations and made all the changes detailed in this annual report possible. We hope you enjoyed the experience of going Dry for July and we look forward to seeing you back on board in future campaigns.
Cheers,
Brett Macdonald Phil Grove
dryjuly.com 05 About Dry July
What is Dry July? Dry July 2011 The 2012 campaign and beyond... Dry July is an online social community, With three successful campaigns Our fi nancial year ends during our health awareness initiative, where an already achieved and with continued 2012 campaign so we get a brief individual or group signs up to the vision to grow the campaign we set snapshot of the path the campaign challenge of a month long sponsored about raising the bar for the 2011 is on. The volume of sign ups and abstinence from alcohol. campaign. Bringing on a host of donations received throughout the recognised identities we created a suite month of June 2012 meant that The funds raised from sponsorship of of short videos to inspire a range of everything is pointing towards another participants brave ‘dry’ eff orts directly new supporters along with being able record breaking year. benefi t the lives of adults living with to show how previous campaign funds cancer right across Australia. At the time of publishing this annual have made a diff erence to the lives of report the Dry July 2012 campaign had Sponsorship is primarily raised online adults living with cancer across our come to a close. We are delighted to via participant or group profi le pages. benefi ciaries. note that participation numbers stood Dry July is about clearing your head A fresher approach to engaging at over 15,000 people and funds raised and making a diff erence. Get healthy, participants and donors saw a rustic, exceeded AUD$3.7 million. challenge yourself, encourage positive authentic re-brand which was adopted With overall campaign growth of change and a healthy attitude to to simplify the website as well as around 30% we look forward to alcohol consumption. strengthening our identity in the documenting on the website and in charity community. DJ (Dry.July.er) [dee-jay] noun: a our 2012/13 annual report the tangible person or group actively sponsored We brought on three additional changes we will bring to adults living to participate in Dry July. NSW based benefi ciaries for the with cancer through our benefi ciary 2011 campaign. This growth partners. The Dry July Foundation is a registered allowed us to test our work-fl ow charity approved by the Australian To have been able to continue a path procedures and framework to allow Tax Offi ce. of consistent growth over the fi ve Dry for future expansion both locally and July campaigns we are excited about We have been granted the following: internationally. the future for Dry July and the many • Deductible Gift Recipient (DGR) status Over 11,400 people signed up to Dry benefi ts we can continue to bring to • GST Concession July 2011, raising AUD$2.8+ million, the lives of adult cancer patients. • Income Tax Exemption meaning it was another record Constantly striving to develop and breaking year for the foundation. We grow the campaign we increased are pleased to present the real tangible our benefi ciaries in Australia to 19 changes these funds have been able to Background for Dry July 2012. Confi dence in our achieve throughout this annual report. Dry July began as an idea amongst procedures allowed us to expand very mates in June 2007 to ease back off the quickly. This was also the inaugural beers for a month whilst raising money year of Dry July in New Zealand for a cause very close to their hearts. supporting the Auckland City Hospital. Much to the delight of all involved With a collaboration of skills-sets Dry July New Zealand encouraged and an aspiration to make a positive over 2,000 participants, raising over change, Brett Macdonald, Phil Grove NZD$550,000. and Kenny McGilvary founded Dry July in hope of improving the lives of The path ahead will see continued adults living with cancer in their local growth of benefi ciaries throughout community. Australia and New Zealand as well as developing relationships with additional international benefi ciary partners. We will continue to detail the full circle of how the funds raised are able to benefi t the lives of adults living with cancer.
06 dryjuly.com Beneficiary Partners 2011
In the four Dry July campaigns to date, 26,000+ participants have collectively raised AUD$6.8+ million to help improve the lives of adult cancer patients at our 13 benefi ciary hospitals Australia-wide. Australian Capital Territory - Canberra New South Wales - Newcastle The Canberra Hospital The Calvary Mater Hospital 2011 was Dry July’s biggest year to date and this isn’t just a refl ection of the funds raised, we added three new hospitals in New South Wales to our list of benefi ciaries. This enabled more DJs in New South Wales to participate on a local level, increasing the number of sign-ups in the area. New South Wales - Liverpool New South Wales - Lismore The thirteen hospitals that benefi tted from Liverpool Hospital the Dry July 2011 campaign are detailed to Lismore Base Hospital & Our House the right. For each campaign, Dry July sends out an ‘Expression of Interest’ early in the calendar year to a limited number of eligible hospitals that treat and support adults living with cancer. New South Wales - Penrith New South Wales - Sydney We want to also take this opportunity Nepean Cancer Centre Prince of Wales Hospital Foundation to thank all the hospital teams for their & the Dreams2Live4 Committee involvement and dedication to the campaign as well as to their patients and their families. More and more people every year are diagnosed with cancer and it is very important to us that hospitals have what their patients need to improve their cancer journey in any way possible. New South Wales - Wollongong Wollongong Hospital Northern Territory - Darwin Ensuring the funds raised are set to work The Royal Darwin Hospital straight away the cheque handovers take place at the hospitals in September through to November. We then work closely with each hospital over the next few months documenting the diff erence the Dry July funds are making.
In the distribution of funds raised section Queensland - Brisbane of this annual report (p18) we detail what The Mater Adult Hospital Tasmania - Launceston each hospital has achieved since receiving The Launceston General Hospital the Dry July funds.
South Australia - Adelaide Victoria - Melbourne Hospital Research Foundation The Royal Melbourne Hospital
Western Australia - Perth Sir Charles Gairdner Hospital
dryjuly.com 07 Partnerships
Dry July 2011 would not have been special thank you to the companies the success it was without support who matched ‘dollar for dollar’ their from the companies below. We employee and team fundraising are incredibly grateful for their achievements. They were: AMP commitment and fervor throughout Foundation, BHP Billiton, Black Horse the campaign process. Foundation, Google, Macquarie Group Foundation, MLC, NAB, Rio It is with their help and profi ciency Tinto and Westpac. that we are able to raise awareness and deliver an exciting campaign that benefi ts not only people suff ering cancer but also their family, friends and the hospital and cancer centre staff . We would also like to say a
Partners
The partners detailed above committed to supporting the Dry July 2011 campaign either through monetary contributions, promotional activity, competitions, product or in-kind services.
0801 www.dryjuly.com dryjuly.com Patron / Ambassadors / Supporters
Every year Dry July welcomes the return of our patron Adam Spencer Dry July Patron who has been with the campaign Adam Spencer since its fi rst year in 2008. The success of this year’s campaign would not ABC 702 Sydney have been possible without Adam and the other 54 ambassadors and supporters who came from a diverse range of media channels including sporting heroes, Australian chefs, television personalities to local and national musicians. Jeremy Lindsay Taylor Nikki Phillips Dan McPherson Roy Billing Ed Halmagyi Mikey Robins Sea Patrol Model / Presenter Actor / Presenter Actor Better Homes GNW panelist We would sincerely like to thank each & Gardens and every one listed here for playing such an important role in raising awareness, gaining participation and raising funds for Dry July 2011. This year the Dry July brand was brilliantly Craig Foster Danny Clayton Zan Rowe Jane Gazzo Brendan Jones Amanda Keller represented by all ambassadors SBS Channel [V] Triple J Channel [V] WSFM WSFM and supporters involved. This in an incredibly vital part of the campaign as it enables participants to be fully informed about Dry July.
The Dry July Patron and Ambassadors Melissa Bergland Chris Joannau Sarah Cumming Pete Timbs Jono & Dano Ant & Becks Winners & Losers Silverchair Channel Seven Kerri Anne Show WSFM Mix FM - Drive time all give their time voluntarily because they truly believe in Dry July and making a positive diff erence to the lives of adult cancer patients.
Corbin Harris Christo & Katie Ruby Rose Desiree Savage Joel Creasey Ben O’Donaghue Pro Skater Nova FM - Nights DJ / Presenter Wave FM Comedian Celebrity Chef
Daniel Hill Blake Worrall-Thompson Tony McManus Renee Gartner Rose Elphinstone Esther Rupenovic 92.9FM - Perth Eat Yourself Sexy 6PR - Perth Fox Sports MKR MKR
Penny Pedersen Ellie Mobbs Maz Compton Matt Saracini Marty Sheargold Rachel Corbett 99.3FM - Sydney 2Day FM Nova FM Nova FM Nova FM - Brisbane Triple M
Rosanna Mangiarelli Dennis Walter Ally Pinnock Kane Lillywhite Mike Goldman Nathan ‘Nayta’ Robb Channel 7 - Adelaide 3AW - Melbourne Balls of Steel MKR Presenter TRFM - Victoria
Ian Henschke Sonya Feldhoff David Bevan Matthew Abraham Spence Denny Tim Noonan 891 ABC Adelaide 891 ABC Adelaide 891 ABC Adelaide 891 ABC Adelaide 891 ABC Adelaide Channel 7 - Adelaide
Alison Donnellan Bec Howard Matt Acton Maude Garrett Kate Macpherson Fiona Whylie 929 FM Presenter 2Day FM 2Day FM Nova 93.7 - Perth ABC Mid-North Coast dryjuly.com 09 press clip In the Press
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Media coverage overview - Dry July 2011 500+ Media placements / Circulation reach: 20+million Media Channel Actual Coverage Circulation / Air time (# of placements) National TV 6 24 minutes Local TV 9 2.5 minutes Magazines 25 1,083,855 Newspapers 85 (ex suburban) 16,430,028 132 (inc suburban) 18,725,761 Newspapers Regional 72 924,779 Radio interviews 65 n/a Online 123 n/a 11 Fundraisers
This year, Dry Julyers fundraising much-loved Western Australian Hip Richard Nunn from NAB, raising a eff orts were nothing short of Hop musician who was diagnosed whopping $18 000+. However, he had phenomenal. Their ideas were original with terminal cancer in 2009. The team great competition with Ian Saines from and the fi gures show it. This year was of 39 members raised nearly $8,000, CommBank. In the end he raised over our biggest, raising over $2.8million for and comprises of Hunter’s music $17k for Our House in Lismore, only adults living with cancer around the colleagues and fans, as well as some narrowly missing out on the top spot. country. big names from the music industry. Throughout the campaign they went head-to-head with their fundraising Communities got behind their After having had more than 3,100 eff orts, but in the end Nunn came out local hospitals and cancer centres, litres of beer in the last 23 years, a on top. Great eff orts from both guys! holding events to raise more funds. Katherine man took himself ‘off tap’ for Macquaire Bank held a BBQ with a good cause. Mr Buzza said with his The teams united together making team members Daivd Ball, Meagan participation in the Dry July campaign an extraordinary amount of funds for McDonald and Stephen Ward cooking he was not only looking at raising various hospitals across the country. up a storm, all in the name of Dry July money, but wanted to raise awareness Adam Spencer’s team ‘Breakfast Booze fun, fundraising and awareness! The for cancer. “I had a bit of cancer scare Busters’ had another triumphant rooftop lunchtime BBQ proved a hit myself, which made me stop and think” year, with 411 participants raising a with staff … selling out of ‘snags’ by he said. “Suddenly you realise you’re collective $170,682 for the Prince of 2pm! pretty fragile - something most people Wales Hospital in Randwick, Sydney. don’t think about at all... And I can feel Adam only just made the top celebrity Then there are the eff orts from GoDo it, but I thought it would be tougher. spot too, Marty Sheargold narrowly blogger, Aisling Kelly. Who knew But my 11-year-old daughter is a great missing out on the number 1 spot. jumping from a plane and Dry July supporter of the cause - when I told my went hand-in-hand?! GoDo would These individual and team eff orts are family she went straight to the beer donate the value of each activity just some examples of what this year’s fridge and emptied it. She’s my grog in cold hard cash to her chosen DJs were capable of and we thank sheriff .” Mr Buzza raised over $3,000, benefi ciary. everyone for their eff orts to make a which will go towards cancer patients diff erence to the lives of adults living The highest fundraising team in in the NT. with cancer, we are truly grateful. WA was ‘A Month for Huntz’, a team Taking out the overall highest created to support Robert Hunter, a fundraising trophy for 2011 was
Highest Overall Fundraiser -2011 Highest Fundraisers -2011
Richard Nunn Highest State / Territory Top Ten Teams Fundraisers 1. Breakfast Booze Busters Highest Fundraising Team - 2011 • Vicky Wauchop - ACT 2. MLC & NAB Wealth • Richard Nunn - NSW 3. Dry Harbour Team name: Breakfast Booze Busters • Stephen Hoey - QLD 4. Prince of Wales Hospital Foundation • Dean Buzza - NT 5. Nepean Cancer Carers Team leader: • Joe Thorp - SA 6. Adelaide Development Company Adam Spencer - 702 ABC Sydney • Ing Lanzone - TAS 7. Liverpool Cancer Therapy Centre • Wayne Oliver - VIC 8. Dry Hard 4 9. A Month For Huntz • Mark Topley - WA 10. Decmil Extra Dry (Decmil Australia)
Top Ten Celebrity Fundraisers
1. Adam Spencer - NSW 2. Marty Sheargold - QLD 3. Craig Foster - NSW 4. Ruby Rose - VIC 5. Edward Halmagyi - NSW 6. Jeremy Lindsay Taylor - NSW 7. Ali Elphinstone - TAS 8. Ian Henschke - SA 9. Ben O’donoghue - QLD 10. Tony McManus - WA 12 dryjuly.com Campaign Features
We aim to run the Dry July campaign with a light hearted spirit, that entertains and inspires all involved. Our campaign objective is to diff erentiate Dry July in the charity world by using various tools to create conversation across diff erent platforms, build a strong and distinctive brand generating recognition, and ensure our charitable environment encourages loyalty from participants and donors.
Golden Ticket Many people have busy social lives day throughout Dry July. Golden and taking on the challenge of being Tickets can be purchased for a alcohol free for the whole of July can minimum $25 donation. Once be potentially very diffi cult. With this donated, the participant receives in mind, there is the ‘Golden Ticket’ the Golden Ticket via email, stating that allows the Dry July participants the date they are allowed to have (Dry Julyer’s) to drink on a nominated a night off .
DJ11 - Number of Golden Tickets purchased: 7,439 DJ11 - Golden Tickets donation value: AUD$299,049
Designated Dryver® Dry Julyers become very popular in The Designated Dryver® feature is the month of July, especially when on a particpant’s profi le page where going out with friends, as they are they can set the date they will be allocated the driving. So it’s time to driving. Friends can then head to the get friends to show their appreciation Designated Dryver® page, select a seat of Dry Julyers willing to be their and make a donation in support of chauff eur. Dry July.
DJ11 - Number of Designated Dryver® events created: 180
Head to Head There’s nothing like a bit of healthy Dry Julyers can set up their Head to competition to help raise funds for a Head challenges and penalty forfeits great cause! Head to Head challenges with friends or teams on their profi le allow Dry Julyers to compete against pages for all to see and witness. friends/family and peers to see who can raise the most money.
DJ11 - Number of ‘Head to Heads’ setup: 192
dryjuly.com 13 Media Launch Thursday 23rd June 2011, MCA, Sydney, NSW
14 dryjuly.com Merchandise
In 2011, the Dry July shop was in full swing with over 100 orders of tees, stubby coolers and coasters, raising AUD$4,500+. Our merchandise assists in enhancing the Dry July brand and awareness of the campaign. All funds raised through merchandise sales are evenly divided across our 13 benefi ciaries. Once again we teamed up with our friends at Industrie Clothing to create a range of exciting tee designs. Our products work as a promotional tool, as well as getting Dry Julyers in the spirit of the campaign. We hope to expand our brand range for future campaigns.
Merchandise Sales Total Revenue: AUD$4,554
dryjuly.com 15 Positive Outcomes 2011
Following the 2010 campaign, we AUD$2,829,469 being raised to benefi t to 31 August 2011. set out to increase our range of the lives of adult cancer patients across The funds raised were distributed to benefi ciaries so more hospitals and Australia. the hospital benefi ciaries within fi ve their patients could benefi t from the We are incredibly overwhelmed and weeks of closing the campaign on 31 potential funds raised. humbled by the generosity shown August 2011. Additional corporate 13 hospitals for 2011 was a 30% by everyone involved in Dry July. We matching and offl ine donations were increase in benefi ciaries from 2010. welcomed the participant insight received after campaign close-off . The outcome was once again which showed 98% planned to Dry July made two additional transfers incredible, with strong growth across participate again, 99% believed Dry of funds to the benefi ciaries over the the board from the 2010 campaign. July was a positive experience. course of the fi nancial year. One in December 2011 and another in This has been, by far, the most The details on the following page March 2012. successful Dry July campaign to date. provides a comprehensive breakdown 11,463 Dry Julyers encouraged 61,807 of the three month fundraising donations, resulting in a total of campaign which ran from 1 June 2011
Participant Insight
Our post campaign participant survey showed: • 70% enjoyed reading the Dry July newsletter • 45% open rate for the Dry July weekly newsletters • 6,000+ Facebook fans • 99% of participants believed it was a positive experience • 98% plan to participate again
Whilst not drinking: • 71% continued to go to bars • 90% continued to go to restaurants • 90% went on weekends away • 48% attended work functions • 26% went to live music venues • 36% went to sporting events • 76% continued to go to private parties
16 dryjuly.com Dry July 2011 Campaign Statistics Based on 3 month long national campaign running from 1 June 2011 to 31 August 2011.
Website Statistics Age 18-25 – 2,065 (17%) 440,758 website visitors 25-35 – 4,291 (35%) 222,712 unique visitors Dry July Participants : 11,463 35-45 – 2,578 (23%) 1,709,655 page views 45-55 – 1,607 (16%) Average time spent on Male: 4,974 (43%) 55+ – 922 (9%) website: 3mins, 57secs Female: 6,489 (57%)
Total number of teams: 1,3900
Participants Per State ACT – 391 NSW – 5,719 Donations NT – 56 Total raised AUD$2,829,46929 469 QLD – 1,068 Total number of donations made 61,807 SA – 601 Av. donation amount AUD$46 TAS – 148 Av. raised per participant: AUD$247 VIC – 1,551 Av. donation amount per day: AUD$30,761 WA – 1,841 Av. number of donations per day: 663 Int. – 88
Database SizeSize NSW Breakdown 43,000+ peopleople Calvary Mater Newcastle opted in to hear Participants: 652 from Dry Julyly Lismore Base Hospital eNewsletters Participants: 373 Number of versions sent: 4 35,000+ successfully sent Liverpool Hospital Participants: 499 eNewsletters Opened 15,790+ (45%) Nepean Cancer Centre 10% of people who opened Participants: 860 Total Emails Sentnt the email clicked a link 390,000+ successfullysfully sentseentnt Prince of Wales Hospital Participants: 2,777 Emails Opened 142,000+ (37%) Wollongong Hospital 15% of people whoho opopenedenedd Participants: 545 the email clicked a lilinknkn e-Updates Number of versions sent: 9 186,000+ successfully sent
e-Updates Opened 57,000+ (31%) 10% of opened eDMs clicked through
*Based on the 3 month long campaign running from 1st Jun 10 to 31st Aug 2011. dryjuly.com 17 Distribution of Funds Raised
The Dry July Foundation operates to In keeping with the local, grass roots Given the level of involvement Dry a fundraising ratio of 80/20 meaning origins of Dry July we want to ensure July requires to operate, the remaining 80 cents in every dollar raised goes money raised in a State /Territory stays 20 cents in every dollar is utilised to directly to the benefi ciary hospitals. there and benefi ts the local cancer cover, but is not limited to, campaign, patients. operating and administration costs.. Participants choose their benefi ciary when signing up to the challenge, It is our intention to be an effi cient, The fi gures below indicate how and this choice is taken into consideration accountable, low cost, transparent and where the funds raised from Dry July by us when determining how funds eff ective charitable organisation. 2011 have been directed. are distributed to our benefi ciary hospitals.
Distribution of funds raised
Distribution of Funds % AUD$
Funds donated to benefi ciaries 80% 2,263,574*
Administration and operating costs 11% 313,444*
Marketing and promotion 8% 221,410*
Funds retained 1% 31,041*
Total 100% 2,829,469*
* The fi gures above detail the distribution of funds raised from the Dry July 2011 campaign. The fi gures do not include funds received from 1 June 2012 to 30 June 2012. These are applied to the Dry July 2012 campaign and will be detailed in the Dry July 2012/13 annual report.
Funds raised and distributed across our thirteen benefi cairy hospital partners for Dry July 2011
Benefi ciary Hospital Total Rasied Per Admin Total Donated Per Benefi ciary* AUD$ 20% Benefi ciary AUD$
The Canberra Hospital, ACT 111,433 89,147
Calvary Mater Newcastle, NSW 134,637 107,709
Lismore Base Hospital, NSW 109,278 87,422
Liverpool Hospital, NSW 162,177 129,741
Nepean Cancer Centre, NSW 259,276 207,420
The Prince of Wales Hospital Foundation & Dreams2Live4, Sydney, NSW 795,319 636,255
Wollongong Hospital, NSW 127,644 102,115
Royal Darwin Hospital, NT 26,653 21,322
Mater Adult Hospital, Brisbane, QLD 231,983 185,587
The Queen Elizabeth Hospital Research Foundation, Adelaide, SA 142,640 114,112
Launceston General Hospital, TAS 32,888 26,310
Royal Melbourne Hospital, VIC 261,572 209,258
Sir Charles Gairdner Hospital, Perth, WA 433,969 347,176
Total 2,829,469 20% 2,263,574
*The ‘Total Raised Per Benefi ciary’ also includes amounts raised through merchandise sales, generic donations to the Dry July Foundation and donations made to International particpants, which are evenly split across the thirteen benefi ciaries and added as additional funds that Dry July donates to the benefi ciaries. 18 dryjuly.com Our Four-Year Performance
By charting the fi gures generated from 15% donation increase and 30% campaign, we hope to increase the four Dry July campaigns to date we benefi ciary increase. even further next year with greater are able to identify the level of growth corporate involvement. These statistics A vital part of our campaigning achieved through participation, will allow us to approach the corporate this year came down to our online fundraising and the website. sector and potential partners. presence. Social media became a As seen below there were once again focal point for raising awareness, considerable increases across all the communicating the brand and key aspects of the campaign. increasing the word of mouth. This year saw signifi cant growth, Considering our signifi cant increase with a 20% participant increase, across a range of aspects of the
Participants Individuals +/- % Teams +/- %
2008 1049 2008 79 292% 361% 2009 4113 2009 364 132% 180% 2010 9532 2010 1018 20% 37% 2011 11,463 2011 1390
Donations Total raised (AUD$) +/- % Total number of donations +/- %
2008 257,283 2008 5,163 400% 404% 2009 1,285,259 2009 26,043 92% 99% 2010 2,472,535 2010 51,876 15% 18% 2011 2,829,469 2011 61,807
Website Total website visits +/- % Total unique website visits +/- %
2008 50,118 2008 26,545 276% 222% 2009 188,448 2009 85,528 88% 99% 2010 354,916 2010 170,081 24% 29% 2011 440,758 2011 222,712
Benefi ciaries Total page views +/- % Number of benefi ciaries +/-
2008 216,705 2008 1 299% 5 2009 865,539 2009 6 84% 4 2010 1,588,953 2010 10 8% 3 2011 1,709,655 2011 13
Social Media Facebook fans +/-% Twitter followers +/-%
2009 1000 2009 240 200% 113% 2010 3000 2010 510 102% 58% 2011 6050 2011 804
dryjuly.com 19 Funds at Work with Our Beneficiaries ACT - Canberra Hospital
The Canberra Hospital The Canberra Hospital supports Testimonial patients from Canberra and the The Canberra Hospital is the largest “The Capital Region Cancer Service, of surrounding regions. The hospital has public hospital in the region, the ACT acknowledge the commitment a 30 bed inpatient service for medical supporting a population of almost of the participants in this year’s Dry July oncology, haematology and radiation 520,000 and has a strong link to eff orts. We sincerely thank all of the ACT oncology treatments, a 10 patient community-based services that Dry July participants and teams for the outreach service and a day ward provide continuity of care for patients. signifi cant fi nancial contribution that we service. The Canberra Hospital day The Canberra Hospital is an acute care will use to purchase items that will make ward service for patients living with teaching facility with approximately the Capital Region Cancer Service clinical cancer sees approximately 50 patients 500 beds and provides a broad range areas more comfortable for patients at per day. of specialist services to the people of the Canberra Hospital.” the ACT and South East NSW. Kim Philpot The team are very excited to see the Dry July funds at work Canberra Hospital Foundation new Capital Region Cancer Centre With the support of 391 DJs across building commence. This new centre the nation’s capital, The Canberra will improve cancer treatment by Hospital received $89,147 for the ACT’s integrating services, including fundraising eff orts. chemotherapy, radiation therapy, haematology, immunology, and Canberra Hospital are using their 2011 research and teaching programs within Dry July funds towards the hospital’s a single fi ve-storey building on the new Capital Region Cancer Centre, Canberra Hospital campus. which is proposed to be complete by June 2013. Specifi cally, the funds will The new fi ve-storey centre will go towards entertainment trolleys for be an integrated, patient-centred patients receiving treatment in the environment built around the Oncology ward, as well as new fl oor recently expanded and refurbished coverings in the family waiting area. Radiation Oncology facility at Canberra Hospital. It will also be a support and information centre for patients and their families.
dryjuly.com 21 NSW - Calvary Mater Newcastle
Calvary Mater Newcastle emergency department supported by Testimonial clinical and non-clinical services. Calvary Mater Newcastle is situated “We are very honored to say that we are in Waratah, Newcastle, in the heart Calvary Mater Newcastle is a fully part of Dry July. It gives us all a sense of the Hunter region. The hospital accredited hospital by the Australian of oneness to support our staff and is an affi liated hospital under the Council on Health Care Standards. community members who take part in health services act and one of only this worthwhile cause. This fundraiser two affi liated hospitals left in NSW. brings out the best in all, we look It provides services to people of the Dry July funds at work forward to enhancing our comfort to Hunter New England region and cancer patients through the signifi cant With 652 people giving up alcohol in Country NSW. donations raised by our community of support of Calvary Mater Newcastle we valued supporters.” Calvary Mater Newcastle is a 187 bed were delighted to be able to donate facility and is the Hunter region’s major $107,709. Ingrid Grenell centre for oncology (cancer) services, Public Aff airs and Communications With the following, Calvary Mater haematology, clinical toxicology and Manager, Calvary Mater Newcastle. Hospital in Newcastle hope to enable research. These services are supported staff to enhance the great care already by the intensive care unit, oncology given by investing in: treatment, surgery, general medicine and palliative care. While the hosptial • Complimentary wigs for patients who provides emergency, general medical lose their hair during their treatment. and surgical care, they also specialise in the diagnosis and treatment of blood • Steris system, One Express processor diseases, breast cancer and melanoma. • Entonox Machine, analgesic The hospital is also home to the equipment for patient wounds and Newcastle Melanoma Unit and Hunter dressings. BreastScreen. Calvary Mater Newcastle has been serving the community for almost ninety years, providing their patients and their families and visitors with a genuine commitment to provide the best health care services possible. The hospital also has a wide range of district hospital activities including a busy
22 dryjuly.com NSW - Lismore Base Hospital / Our House
Lismore Base Hospital Dry July funds at work Testimonial Lismore Base Hospital (LBH) is in the Dry July attracted 373 people to “Lismore Base Hospital and the Our City of Lismore and is a major acute help raise funds for the Lismore Base House project would like to thank care provider and referral facility for Hospital, Our House project. This all those who took on the challenge the North Coast Area Health Service. resulted in Dry July donating $87,422 to go Dry for us in the Dry July 2011 to the Our House project. Campaign. What an amazing eff ort not The new integrated Cancer Care only giving up the grog for 30 days but Centre at Lismore Base Hospital has a Lismore Base Hospital used their also playing a major part in helping us to MRI, 2 Lineac Machines, Pat Scanner funds towards buying much needed build quality accommodation for cancer and oncology unit. This means patients equipment for the Our House project. patients who are undergoing cancer throughout the region no longer • Appliances for rooms, including: 20 treatment at Lismore Base Hospital and need to travel to capital cities for their hot water jugs, 20 microwaves, 20 their families during this time. With you cancer treatment. This is a great result bar fridges, 20 fl at screen televisions, playing a part in Dry July will make a for country people. 20 television brackets, 20 DVD/PVR huge diff erence for these patients during Our House is a 20 unit purpose built combo stations, 20 steam irons, 20 their treatment and during their stay. A cancer care accommodation for telephone handsets, and 20 clock huge Thank you to you all involved, we regional patients, carers and their radios. are very grateful.” families. It is operated by a not-for- • Necessities for a communal kitchen, Rebekka Battista - Director of Our profi t charity, adjacent to the new including: 4 cook tops, 2 mobile House, Lismore Base Hospital. integrated Cancer Care Centre at stainless steel benches, 2 tall fridges, Lismore Base Hospital. Our House will 1 combo microwave, 1 hot water jug, service patients from Tweed Heads in 1 boiling water unit, 2 large toasters, 1 the north, South to Grafton, East to dishwasher. Ballina and West to the Tablelands. • Lounge and dining room furniture Dry July funds have been instrumental and appliances, including: 2 two in the fi t out of the 20 unit and person sofa, 4 one person sofas, 4 communal area within Our House. dining tables and 12 chairs, fl at screen television and DVD player, fi ve table setting for 20.
dryjuly.com 23 NSW - Liverpool Hospital
Liverpool Hospital Liverpool Cancer Therapy Centre is • Portable DVD players for new currently undergoing a signifi cant chemotherapy chairs. Liverpool Cancer Therapy Centre sees expansion with additional 2000 new cancer patients per year. • Patient diary folders, these diaries hold chemotherapy chairs, new outpatient It is a comprehensive adult cancer all information relevant to a patients care areas, new radiotherapy centre. The full range of cancer services personal treatment process. treatment facilities including NSW’s provided include radiation oncology, fi rst Tomotherapy treatment machine, medical oncology haematology, expanded inpatient services with gynaecological oncology, cancer Testimonial dedicated palliative care beds, genetics, head and neck surgery, breast expanded clinical trials unit and “The Liverpool Hospital Cancer Therapy surgery, neurological surgery, palliative integration of research activity into the Centre staff and patients would like to care and allied health. The centre has new Ingham Institute. As part of the express their appreciation to all Dry July a strong record in both clinical and Ingham Institute an exciting radiation participants and particularly the 500 health services research. oncology research facility is currently participants who nominated us as their Liverpool Cancer therapy centre under construction and is the focus benefi ciary. We have raised funds to help delivers approximately 7000 of a major international collaborative our service obtain new chemotherapy chemotherapy and other intravenous research project. In addition, a chairs that contain entertainment therapy occasions of services annually. translational research centre is being systems. This will hopefully make patients In addition, they provide approximately established. undergoing chemotherapy feel a little 12000 radiotherapy treatments more comfortable while receiving their annually. Multidisciplinary cancer treatment. We really appreciate the clinics are conducted in all the major Dry July funds at work Dry July initiative and the tremendous tumour sites. They have inpatient goodwill that this brings to our hospital With an overwhelming 500 people oncology and haematology wards. They and our patients. Thank you to all of you.” giving up alcohol in support of provide comprehensive supportive care Liverpool Hospital we were able to Geoff Delaney, Director of Cancer including the provision of psycho- donate $129,741 in their fi rst Dry July Services, Cancer Therapy Centre, oncology, lymphoedema, dietetics, year. Liverpool Hospital speech pathology, social work services and have a dedicated clinical trials unit. So that patients receiving treatment at Liverpool hospital are comfortable, The centre provides services to patients Liverpool Hospital used their 2011 from the entire South West Sydney funds to create a comfortable physical Local Health District which includes environment. Bankstown, Fairfi eld, Liverpool, Campbelltown, Camden and Southern • TV and TV with DVD player. Highlands areas. • Chemotherapy chairs with mounted housing for portable DVD players.
24 dryjuly.com NSW - Nepean Cancer Centre
Nepean Cancer Centre Last year Nepean were able to Testimonial purchase a number of items that made Nepean Cancer Care is a part of the “Nepean Hospital thanks all Dry Julyers the cancer journey a little easier. Nepean Blue Mountains Local Health for their kind and generous support. You District providing health care for have helped raise funds which will be people living in the Blue Mountains, used to support cancer patients, their Dry July funds at work Hawkesbury, Lithgow and Penrith local friends and families. You have conquered government areas. 860 people got involved to help raise a challenge that was good for both mind funds for Nepean Cancer Centre and body... we look forward to getting They provide a comprehensive in Penrith. This resulted in Dry July together again next year, thank you.” cancer service for both inpatients donating $207,420. An amazing and outpatients. The centre off ers a Jenny O’Baugh, Nurse Manager, achievement for their fi rst campaign. ‘one stop shop’ with chemotherapy, Medical Specialties, Nepean radiotherapy and palliative care The staff at Nepean Cancer Care Centre Hospital services. There is a collaborative aim to create a ward and centre that approach to patient centred care is warm and welcoming allowing including a strong affi liation with their patients to direct more energy palliative care consultants along with into coping with the treatments and the community resources available disease. in the area. The departments work • Music system together with community services to ensure a comprehensive approach • Dignity therapy to patient care. This multidisciplinary approach to treatment and healing • Blanket warmer encompasses physical, emotional and • Ice machine social care. The centre off ers a team of psycho-oncology and allied health • Bioimpedence machine staff to give our patients the extra • Scales support they may need.In addition, the Centre is associated with collaborative • Sonosite ultrasound national and international clinical • Nikki pumps research trials. • VC equipment • Laser therapy
dryjuly.com 25 NSW The Prince of Wales Hospital Foundation and Dreams2Live4 Committee
Prince of Wales Hospital Foundation Dry July funds at work Testimonial The Prince of Wales Hospital has been This year 2,777 people gave up “I am extremely grateful to the a proud community facility for over alcohol in support of The Prince commitment of the Dry July initiative to 150 years. Named after the Prince of of Wales Hospital Foundation and raising funds for Cancer Services, and Wales when he visited in the 1800’s, it Dreams2Live4 Committee, Sydney, their signifi cant contribution to Prince has a proud tradition of caring for the we were delighted to hand over their of Wales Hospital over recent years. The ill and injured from throughout NSW. incredible cheque for $636,255. donation to POWH from Dry July 2011 will again be directed to improving the The cancer department boasts Prince of Wales and Dreams2Live4 aim quality and amenity of services and physicians, surgeons, oncologists, to not only improve current services equipment available for providing care radiologists, nurses and allied health in their cancer ward but also make to cancer patients.” specialists who have over many years dreams come true for their patients. deservedly attracted an international With the Dry July funds raised in 2011, Andrew Bernard, Director of reputation for their work. This hospital Dreams2Live4 were able to fulfi l the Operations, Prince of Wales Hospital can positively claim to have gathered dreams of 22 cancer patients. one of the best teams of cancer Funds raised went towards the specialists in this country. purchase of: The cancer services are a public facility • 3 ECG machines for both inpatients and outpatient. The centre is the referral hospital for • 1 bladder scanner complex cancers such as head and • 12 bedside chairs neck cancers and houses the fi rst hereditary cancer centre in NSW. • Intraoperative ultrasound machine for cancer surgery The Prince of Wales Hospial services state wide tertiary referral and hospital • Garden on the new 4E balcony with clinics throughout NSW. • Brian tumour surgery The PoWHF will begin building a new comprehensive cancer centre in late • Bronchoscopes for head and neck 2012. It will be a nine story facility surgery patients in ICU with a clinical trials centre within the building. The centre is and will remain closely affi liated with the UNSW Lowy cancer centre . 26 dryjuly.com Dreams2Live4 - Dreams...
Dreams2Live4 Through Dry July funds, Dreams2Live4 Testimonial has funded a total of 400 dreams Dreams2Live4 is a committee of “This program endeavours to make including: the POWH Foundation, which was the dreams come true of this incredibly developed to help patients with Travel to Russia, Uluru, port Douglas, brave group of people we work on metastatic cancer realise their dreams. Melbourne, Broome, Adelaide Japan between 80 and 100 dreams a year Getting a diagnosis of cancer is always United Kingdom Byron Bay Gold Coast, and numbers are increasing every year. going to be devastating news. But Alice springs, cruise Whitsundays, AFL Without the fi nancial assistance of Dry hearing it for the second, third or grand fi nal, a wedding, and a honey July this would not be possible.” fourth time demands real courage. moon. It has facilliatated meetings Louise Mahoney - Dream Maker Fighting metastatic cancer is an with the South Sydney team, Margaret all encompassing battle, draining Pomerance and David Stratton, individuals and their families of energy, Richard Glover and James Valentine, money and hope. That’s where The the Australian Cricket team and Rachel Prince of Wales Hospital Foundation Griffi ths. A family portrait, family Dreams2Live4 program comes in. dinners, hot air ballooning, precision driving, singing lesson.
Dreams become reality.... (below are just a some of the ‘Dreams’ the Dreams2Live4 team have made possible this year)
Gareth’s Honeymoon Gabrielle’s Wedding Dream John’s dream to have Maggie Beer cook lunch for him and his family Gareth was 22 when he married his Gabrielle’s dream was to marry her childhood sweetheart. His special soul mate, and father of her two sons, Our Dreamer John was thrilled dream was to plan a memorable at her dream wedding in Palm Beach. when Maggie Beer dropped in to honeymoon. He worked with the The battle to fi ght the breast cancer cook lunch for him and his friends dedicated team at Dreams2Live4 to which had spread to Gabrielle’s lungs “The lunch was fabulous. Maggie plan his honeymoon on Hamilton had wrought an enormous toll on produced in a very short time a meal Island for a week. But due to an the young family. that everyone thought was absolutely escalation in his illness he was delicious. It was all that Heather and “Fighting cancer is an overwhelming unable to go. Fortunately at the last I had hoped it would be. Maggie is and consuming battle. However moment Dreams2Live4 were able to a gracious and charming lady, who In the midst of it we were given an change his travel plans and he and immediately felt like an old friend, opportunity to let love, hope and his wife enjoyed their honeymoon as well as an absolute artist with excitement in. I think this wedding was in Byron Bay. Gareth, through all her cooking. I was deeply moved so beautiful because so many people his disappointments, has gained so and gratifi ed by the experience and gave so much of themselves to make much joy from planning this time for everything went even better than I had it happen. People who have never himself and his new wife. He felt that expected. My sincere thanks go not met me wanted to help. It was the his fi ancée had done so much for him only to Maggie but also to Louise and most amazing day. You could feel the so his dream was to plan and organise Dreams2Live4 for making it such a love and support from all our family the honeymoon. It was something he memorable event.” Dreamer John and friends. A true celebration of love could do for her, and with the help of and life. I want to thank everyone, Dreams2Live4 it became possible. especially Dreams2Live4, who gave my family such wonderful memories. It has shown my boys that dreams really do come true and the world is full of good people” said Gabrielle.
dryjuly.com 27 NSW - Wollongong Hospital
Wollongong Hospital visits to the centre. Of these 4791 • Outdoor furniture and courtyard chemotherapy treatments have been renovation. The Illawarra Cancer Care Centre delivered and there have been 12,800 is located on the Wollongong • Replace fl oor coverings. attendances for radiotherapy. Hospital Campus and is part of the • Replace curtains, blinds and awnings. Illawarra Shoalhaven Local Health Current network expansion includes District. The centre provides care for construction of a 3rd bunker on the • Wi-Fi internet hubs and free internet people living in the Wollongong, Wollongong site and a 2 bunker facility for patients whilst in lodge. Shellharbour, Kiama and Shoalhaven on the Shoalhaven campus. Each site local government areas and integrates will off er a full range of services for the with other services at Shoalhaven cancer patient including state-of-the- Testimonial District Memorial Hospital and Milton art radiation therapy, chemotherapy, Ulladulla Hospital. Links also exist haematological oncology, pharmacy, “This is the fi rst year that Wollongong with metropolitan sites (St George allied health services, palliative care, Hospital has been involved with Dry July. Hospital, Prince of Wales Hospital psychosocial services, and patient We have been amazed and humbled and Royal Prince Alfred Hospital) for support groups. There will also be self- by the outstanding eff orts of the 545 certain specialised services to ensure caring accommodation for patients participants who abstained from local residents are provided with and their families who are required to alcohol throughout the month to raise the most appropriate care for their travel long distances for treatment. money for adult cancer care services circumstances. in the Illawarra. Funds raised will go towards refurbishing our temporary The service opened in 1992 initially accommodation facilities for people Dry July funds at work with one linear accelerator and a who need to travel to Wollongong principle range of haematology, With 545 DJs supporting Wollongong and undergo cancer treatments at medical oncology and radiation Hospital we were tickled to be able the Hospital. These facilities support a oncology services. Since that time to donate a whopping $102,115 holistic approach to patient wellbeing the centre has expanded the range to benefi t the lives of adult cancer in a home-like environment and ensure of cancer services to respond to the patients. that their families can be with them needs of the community with a second throughout their stay. Our sincere With the 2011 Dry July funds, linear accelerator installed. thanks and gratitude to everyone who Wollongong has made the cancer ward contributed to our fundraising. We aim The inpatient cancer unit at more effi cient and patient-friendly. to make our involvement with Dry July Wollongong Hospital treated 1260 Last year funds from Dry July were one of our major fundraising events, patients in 2011. These are often used to update facilities at Alkira which will help to improve the health the treatments that are very highly Lodge which provides comfortable services we provide to the people of the complex in nature, requiring close accommodation for patients. Their Illawarra.” medical and nursing supervision purchases included: and as such are not delivered in the Sue Browbank, Chief Executive, outpatient unit. • Whitegoods and televisions. Illawarra Shoalhaven Local Health District. In the 2011/2012 fi nancial year to date, • Air-conditioning. there have been almost 40,000 patient 28 dryjuly.com NT - The Royal Darwin Hospital
The Royal Darwin Hospital AWCCC has the facilities for 8 Testimonial chemotherapy patients at any one The Alan Walker Cancer Care Centre “The Alan Walker Cancer Care Centre time and 2 Linear Accelerators for was opened in March 2010 at the would like to thank all Territorians who radiation therapy patients. They have a Royal Darwin Hospital and is named in supported Dry July 2011 especially range of allied health services available memory of Dr Alan Walker (1931-2007), the participants who gave up their for patients including dieticians, a Northern Territory paediatrician cool alcohol beverages on hot days. speech pathologists, social workers credited with improving Aboriginal The $22,000 raised will benefi t the and Indigenous Liaison Offi cers. infant mortality and child health new Cancer Centre with improved Accommodation is also available for outcomes. The AWCCC services the environment to suit our cancer patients rural and remote patients at Barbara entire Northern Territory and provides and their families who are from diverse James House. Northern Territorians with access culture and background.” to professional, high quality cancer Giam Kar, Practice Manager / Chief treatment without the need to travel Dry July funds at work Radiation Therapist, Alan Walker interstate. Previously patients had Cancer Care Centre, Royal Darwin to travel to Adelaide for treatment. The NT attracted 56 people to help Hospital. Having a treatment facility such as raise funds for the Alan Walker Cancer AWCCC in the Northern Territory has Care Centre. Dry July was able to helped to minimise the impact that donate $21,322 on behalf of all the NT cancer treatment has on patient’s lives. DJs. AWCCC provides both Medical As the Alan Walker Cancer Care Oncology and Radiation Oncology Centre is considered to be in a remote services to the community. The 2 year area, it is vital to the running of their old facility is equipped with the latest foundation and cancer centre that technology, ensuring that patients they have an effi cient teleconference receive the very best treatment facility which assists in communication available. The funds raised from Dry interstate. With the 2011 Dry July July 2012 will help overcome some of funds, the cancer centre was able to the challenges that servicing such a upgrade their communication facilities remote population can bring. with larger interactive monitors, making it easier for staff to communicate with patients in remote areas.
dryjuly.com 29 QLD - Mater Adult Hospital, Brisbane
The Mater Adult Hospital, Brisbane Dry July funds at work Testimonial The Mater Adult Hospital Division The Mater Adult Hospital in Brisbane “On behalf of the cancer patients who of Cancer Services off ers all aspects received $185,587 fundraised by 1,067 are being treated at Mater, their families of comprehensive care to patients Dry Queenslanders. and the staff who care for them, I from Queensland, northern New would sincerely like to thank the 1,067 Using funds from Mater’s 2011 South Wales and the nearby Pacifi c. wonderful Queenslanders who took campaign, items purchased include: The division is one of only two part in Dry July. Thank you for raising an centres in the state able to off er fully • 4 intravenous poles with handles and amazing amount, your eff orts will go a comprehensive level 6 services. They 5 ambulatory pumps long way in helping us provide people treat approximately 1200 inpatients suff ering from cancer with exceptional • Renovation in the Mater Breast each year. care.” Cancer Centre patient waiting area. The service includes an inpatient ward Nigel Harris, Executive Director of • Patient recreation room, including: with a 30 bed capacity and an adjacent the Mater Foundation. 3 seat sofa with electric recliner and 3 day care oncology and apheresis nesting tables, wall mounted digital unit. There are approximately 1200 television and DVD player, CD and DVD inpatients from Brisbane and 4712 storage tower and 1 microwave. inpatients from regional Queensland treated each year in the Mater Adult • Patient care necessities, including: Hospital. Ward 10A has approximately blood fl uid warmers, the refurbishment 300 to 450 outpatients every month, of ward 10A, 8 Thompson600 equating to approximately 12 000 treatment chairs, ECG machine, patient visits each year. education DVD, patient journey diaries, art therapy program, 3 Autologic overlay mattresses, and recliners and armchairs for the refurbished waiting room. • Furniture and appliances for palliative care rooms 1 and 2, including: 2.5 seat sofa, 2 seat sofa, digital television and DVD player, and digital radio/CD players.
30 dryjuly.com SA - The Hospital Research Foundation, Adelaide
The Hospital Research Foundation, Dry July funds at work Testimonial Adelaide 601 South Australians got behind their “The Hospital Research Foundation The Queen Elizabeth Hospital is a 350 Adelaide hospital, The Queen Elizabeth thanks all South Australians who bed public hospital which provides Hospital Research Foundation raising a supported Dry July 2011 and helped a comprehensive range of specialist whopping $114,112. raise funds for cancer patient care at and diagnostic treatment services to The Queen Elizabeth Hospital. Dry July With the funds raised from Dry a population base of approximately encourages people to do something July 2011, the Hospital Research 250,000 people, living primarily in the which is benefi cial for their own health Foundation aim was to purchase western suburbs of Adelaide, South and, at the same time, has a tangible better distractions for patients during Australia. benefi t to cancer patients and their treatment as well as comfy furniture families. Our supporters help us create The Queen Elizabeth Hospital provides to lighten the load even if it’s just a hospital environment that is more health services by means of inpatient, marginally. Music was a very important friendly, relaxed and less threatening outpatient and emergency services element of their distraction methods, as patients go through this challenging using the most modern available which help both staff and patients time in their lives.” methods of assessment and treatment to improve care and face the diffi cult in medical, surgical, mental health, challenge of coping with cancer Vivien Dossmann, Director of allied health and other techniques. treatment. Development, The Hospital Research Emphasis is placed on continuity of Foundation, Adelaide. • Children’s toys and books care before and after hospitalisation and care is coordinated by a • Books and CD’s multidisciplinary team. • Treatment chairs There are 20 beds in inpatient and 13 chairs in the outpatient ward. The diff erent types of cancers we treat are: Oncology: All solid tumors, breast, lung, colon, upper gastrointestinal, pancreatic, sarcoma. Haematology: Lymphoma, acute leukemia’s, multiple myeloma aplastic anemia, autologous stem cell transplants.
dryjuly.com 31 TAS - Launceston General Hospital
Launceston General Hospital will assist in creating a more patient Testimonial friendly place to have treatment. The W.P.Holman Clinic is established “The Launceston General Hospital within the Launceston General The Dry July funds will be used to give congratulates everyone who went “Dry Hospital. The clinic is named in patients more comfortable treatment in July” for helping to make a diff erence memory of Dr.William Holman who chairs, TVs and other comfort items. in the lives of adults with cancer. Your established an oncology based fundraising eff orts are appreciated.” medical practice in Launceston in Lou Partridge, Communication & 1925. Dry July funds at work Community Engagement Offi cer, The clinic supplies a comprehensive Dry July attracted 148 people in Tassie Northern Area Health Service. radiation oncology, medical oncology to give their livers a rest in 2011. This and clinical haem-oncology service resulted in Dry July donating $26,310 as well as a supportive role for cancer to the cancer ward at Launceston research for the Northern Tasmanian General Hospital. region. Across the course of the year the Equipment includes three state of the donated funds have been put to good art linear accelerators, a treatment use by implementing the following simulator, a computerised 3D changes... treatment planning system and an • Patient Information DVD captioning aphaeresis unit. As well as Tasmania’s only High Dose Rate Brachytherapy • Patient accommodation unit. The facility has recently undergone renovations to the radiotherapy and brachytherapy treatment area and is about to begin a complete refurbishment of the chemotherapy treatment section. This will enable chemotherapy services to be delivered in a more appealing space giving a larger and more private place for patients receiving chemotherapy treatment. The Dry in July funds
32 dryjuly.com VIC - The Royal Melbourne Hospital
The Royal Melbourne Hospital Dry July funds at work Testimonial Each year, 40% of all patients at The The Royal Melbourne Hospital received “Congratulations to the wonderful Dry Royal Melbourne Hospital are being $209,258 with help from 1,551 people July Participants in Victoria. What an treated for cancer. This makes it one of in Victoria going Dry for July. They incredible achievement! On behalf of the state’s largest cancer care facilities. have since made the following our thousands of cancer patients, their Annually they provide 713,000 changes to benefi t adult cancer families and friends, thank you for your occasions of service; of these 285,200 patients: inspiring commitment and dedication to will be receiving cancer treatment. remaining dry for the month of July. The • Recliner chairs money raised will have a direct impact The Hospital consists of specialised • Bone Marrow Transplant electronic on achieving excellence in the quality of and multi-disciplinary cancer air-lock doors care we off er. Thank you for helping to departments including Respiratory; brighten our patients’ journey.” lung cancer, Neurology; brain tumours, • Carpet replacement Oral Maxillofacial; oral cancer and Cara Davey, Fundraising Corporate • Upgrade waiting rooms Breast Screen; breast cancer. Many Relationship Specialist, The Royal of their patients being treated for • Painting of palliative care family room Melbourne Hospital Foundation. cancer also have other illnesses such as diabetes. Of all cardiothoracic • Items for music therapy, including: surgeries performed at the Hospital, MacBooks, iPads and iPad accessories. 70% are lung cancer related. • Building a new consulting room Patients with cancer at The Royal • DVD players for Bone Marrow Melbourne Hospital could be treated Transplant patients in a vast number of our departments. However they have 3 wards solely • DVD replacements in video library dedicated to the treatment of cancer. • Soft refurbishment for the palliative The Royal Melbourne Hospital also care ward provides essential support services to • Professional interior design cancer patients. These include though refurbishment of palliative care ward are not limited to music therapy, palliative care, pastoral care, nutrition • Pallative care ward refurbishment and physiotherapy.
dryjuly.com 33 WA - Sir Charles Gairdner Hospital, Perth
Sir Charles Gairdner Hospital, Perth Dry July funds at work Testimonial Sir Charles Gairdner Hospital (SCGH) is With the overwhelming support from “The Cancer Division thanks each and WA’s largest cancer treatment centre. 1,839 Western Australians, Dry July every person who gave up alcohol for was able to hand Sir Charles Gairdner the month of July 2011. There were Sir Charles Gairdner Hospital is home Hospital a cheque for $347,176. an amazing 1,846 of you who made to WA’s only comprehensive tertiary a supreme eff ort in raising $433,000+ cancer centre, providing multiday, With the funds raised from Dry July for the comfort of G73 cancer patients. same-day and outpatients cancer 2011, Sir Charles Gairdner Hospital We have seen the improvements that treatments. spent their funds making the Lotus past Dry July money has made in Room a home-like environment for Completion of the new, purpose transforming the Radiation Oncology their end of life patients. The room built Cancer Centre stage II in 2012 and Medical Oncology Departments aims to be a caring, comfortable will allow the hospital to provide into colourful and comfortable environment to provide a discrete and ambulatory Radiation Oncology, environments. We can now look forward hospitable area for patient’s families to Medical Oncology, Haematology, to seeing the development of an “End farewell them. The Lotus Room is away Outpatient Palliative Care, Solaris of life comfort room” on the G73 cancer from the main traffi c and noise areas to Care, Allied Health Supportive Care ward. We are humbled by the eff orts ensure comfort and allow patients and and Oncology Pharmacy services in a of all the wonderful 2011 Dry July their relatives some privacy, peace and single, purpose built facility, handling participants.” quiet. The furniture purchased includes around 140,000 patient visits each lamps, a coff ee table, sofabed, shades Sharron Carson, Cancer Division, year. and recliner chairs. Sir Charles Gairdner Hospital. Ward G73 is the hospital’s dedicated adult multiday haematology and oncology ward. The 30-bed ward annually cares for about 1,200 cancer patients requiring complex treatments that can have severe side-eff ects or suff ering complications relating to cancer and cancer care.
34 dryjuly.com Extract from the Audited Financial Report of Dry July Ltd as Trustee for the Dry July Foundation - financial year 2011/12 Summarised Financial Statements
Statement of Comprehensive Income for the year ended 30 June 2012
Note 2012 2011 $ $
Revenue 2 2,918,605 2,689,669
Other income 2 149,757 254,401 Marketing expenses (221,410) (308,716) Employee expenses 2 (208,696) (173,354) Administration expenses (67,917) (61,968) Depreciation 2 (1,524) (475) Finance and merchant costs (33,161) (46,005) Donation expenses (2,533,508) (2,349,617) Other expenses (2,146) (3,935)
Surplus before income tax -- Income tax expense - -
Surplus after income tax expense -- Other comprehensive income - -
Total comprehensive income --
To receive the full fi nancial statements please email: [email protected]
36 dryjuly.com Summarised Financial Statements - continued
Statement of Financial Position as at 30 June 2012
Note 2012 2011 $ $
Assets Current Assets Cash and cash equivalents 3 1,143,814 927,337 Trade and other receivables 5 131,484 93,257 Other assets 22,210 3,429 Total Current Assets 1,297,508 1,024,023
Non-Current Assets Property, plant and equipment 8,526 2,056 Total Non-Current Assets 8,526 2,056 Total Assets 1,306,034 1,026,079
Liabilities Current Liabilities Trade and other payables 6 1,299,984 1,017,604 Provisions 7 6,050 8,475 Total Current Liabilities 1,306,034 1,026,079
Non-Current Liabilities Total Liabilities 1,306,034 1,026,079 Net Assets -- Equity Retained earnings --
Total equity --
To receive the full fi nancial statements please email: [email protected]
dryjuly.com 37 Summarised Financial Statements - continued
Cash Flow Statement for the year ended 30 June 2012
Note 2012 2011 $ $
Cash from operating activities Receipts from donors 2,871,279 2,650,905 Payments to suppliers, employees and benefi ciaries (2,698,720) (2,383,720) Interest received 51,912 32,833 Interest paid - (883) Net cash provided by operating activities 8(b) 224,471 299,135
Cash fl ows from investing activities Purchase of property, plant and equipment (7,994) (1,452)
Net cash (used in) provided by investing activities (7,994) (1,452)
Cash fl ows from fi nancing activities Proceeds from related parties - -
Net cash provided by (used in) fi nancing activities - -
Net increase in cash held 216,477 297,683
Cash at beginning of fi nancial year 927,337 629,654
Cash at end of fi nancial year 8(a) 1,143,814 927,337
To receive the full fi nancial statements please email: [email protected]
38 dryjuly.com Corporate Governance
The Dry July Foundation board consists of 8 Meetings of Directors Name Eligible Number Directors. During the fi nancial period 4 to attended attend The board is responsible for the corporate meetings of directors were held. governance and strategic direction of Attendances in the 2011 / 12 S. Abraham 4 4 Dry July to ensure successful delivery of fi nancial year were: P. Grove 4 4 accountable and transparent campaigns. L. Hendry 4 3 There have been 3 changes to note to the Dry July Foundation board this fi nancial year. J. Jeff ery 4 3 We welcome David Brennan as Chairman and B. Macdonald 4 4 Graeme Dennis as Non-Executive Director. Mark Robinson stepped down as Non- K. McGilvary 4 3 Executive Director and we thank him for his services to the foundation to date and his D. Brennan 1 1 commitment to the cause. G. Dennis 1 1 M. Robinson 3 -
David Brennan MAICD - Chairman and Non-Executive Director David is an investment professional currently employed by Dimensional Fund Advisers in Sydney and is also a Director of A Start in Life Foundation. He advises the Australian Taxation Offi ce (ATO) as a member of the Charity Consultative Committee and works closely with the Board and Management Committee of the Royal Flying Doctors Service of Australia. Prior to joining Dimensional, David was employed by WilsonHTM Investment Group within the Dealer Group Division and previously Macquarie Bank Limited. David studied Applied Finance and International Management at the École Supérieure de Commerce (ESC) de Rouen in Normandy, France. He also completed the Executive Education program at Harvard University’s Kennedy School and studied Business Law (Banking) at the University of Technology, Sydney. David is a fellow of the Financial Services Institute Australasia (FINSIA) and a member of the Australian Financial Planning Association, the Australian Institute of Company Directors and the National Institute of Accountants (Australia).
Graeme Dennis - Non-Executive Director Graeme is a lawyer with over 20 years experience acting in commercial and corporate law. Currently a partner of Clayton Utz, Graeme has advised the boards of some of Australia’s largest companies on major transactions and acquisitions, and also advised the boards of State Government corporations on their powers, duties and responsibilities. Graeme is Chair of Dry July Foundations Governance Sub-Committee and has also acted for a number of years as the honorary solicitor for the Wheelchair Sports Association Inc, advising particularly on charitable fundraising and collection rules. He is also a proud benefactor of the Northcott Society, a charity which provides respite care to the families of children with disabilities, and is also a benefactor of the Juvenile Diabetes Research Foundation. Holding degrees in Law and Arts from both Sydney University and the College of Law (Sydney), Graeme has been admitted to practice as solicitor in the Supreme Courts of Victoria and New South Wales, the High Court of Australia and New Zealand.
Scott Abraham - Non-Executive Director Scott is a Chartered Accountant with over 16 years of commercial experience. Scott is a Director and an owner of ABR Virtus Chartered Accountants in Canberra. His role involves the specialisation in business advisory and taxation issues for private business clients. Prior to the establishment of this business, Scott acted as an Executive Director of Canberra’s largest business advisory fi rm where he was employed for over 8 years. Scott has extensive business and taxation knowledge and is an Accredited Advisor of Family Business Australia. Scott also holds a B. Bus (Accounting) from Charles Sturt University.
dryjuly.com 39 Corporate Governance - continued
Brett Macdonald GAICD - Executive Director Brett is an experienced creative director with more than 15 years in branding and business communications. With a background in start-ups, creative agency and the corporate sector means his range of skill sets, personable approach and passion for the cause are well suited to the development of Dry July. Brett holds a BA (Hons) in Graphic Design and Communication, he was awarded membership to the Society of Typographic Designers and is a Graduate of the Australian Institute of Company Directors.
Phil Grove GAICD - Executive Director Phil is an experienced online professional with over 16 years of development and web experience. His time in corporate, agency and contract roles has allowed him to see all facets of the online world. In his role as Executive Director of Dry July, Phil has worked on many aspects of the business including corporate governance, legal, accounting, audit management and stakeholder management. His personal experience and passion for the cause helps Phil ensure Dry July grows year on year. Phil holds a BSc (HONS) in Electronic Imaging and Media Communication from The University of Bradford, UK and is a graduate of the Australian Institute of Company Directors.
Kenny McGilvary - Non-Executive Director Kenneth has ten years public relations consulting experience in ANZ and the UK and is well versed in communicating brand strengths to both consumer and specialist audiences. With considerable not-for-profi t, corporate and consumer technology experience, he has key strengths in executive counsel, brand strategy, community engagement and problem- solving. Kenneth is an Account Director with the corporate and marketing communications company Acumen Republic, where his role covers client management, team development and new business responsibilities. Kenneth holds an MA (Hons) from St Andrews University and the Chartered Institute of Marketing’s advanced certifi cate.
Jacqui Jeff ery - Non-Executive Director Jaclyn is an experienced public service manager specialising in governance, project and risk management currently working for the Commonwealth Government. Bringing her strong background and experience in compliance, Jaclyn currently sits on the Governance Sub- Committee of the Dry July Foundation, implementing and managing various governance and risk management initiatives set by the Board. Jaclyn has a passionate interest in cancer treatment; and like many, has had close fi rst-hand experience with the disease and is dedicated to assisting Dry July reach its full potential to ensure the best possible treatment outcomes for people with cancer. Jaclyn holds a Bachelor of Arts (Tourism Management) and a Masters in Human Resource Management.
Louise Hendry - Non-Executive Director Louise is a Senior Finance Executive with 19 years experience providing risk based assurance and accounting services to listed and private companies in a diverse range of sectors including media, software, telecoms, manufacturing, professional services and mining. Louise was previously a partner with KPMG and is now working with Brambles Ltd as Head of Financial Reporting. Louise is passionate about the Dry July cause. She was diagnosed with breast cancer in October 2007 and underwent surgery, chemotherapy and radiotherapy. Louise has a personal understanding of the positive diff erence Dry July makes to the lives of those aff ected by cancer. Louise holds a Bachelor of Arts (Hons) History from the University of Durham, UK and is an Associate of the Institute of Chartered Accountants in England and Wales and Member of the Institute of Chartered Accountants in Australia. Louise is also a Registered Company Auditor and an External Examiner for The Law Society New South Wales.
40 dryjuly.com Auditors Report
Independent Audit Report to the selected depend on the auditor’s under the Corporations Act 2001. As a members of Dry July Limited as judgement, including the assessment result, the fi nancial report may not be Trustee for the Dry July Foundation of the risks of material misstatement suitable for another purpose. of the fi nancial report, whether due Report on the Financial Report to fraud or error. In making those risk We have audited the accompanying assessments, the auditor considers Audit opinion pursuant to the fi nancial report, being a special internal control relevant to the Charitable Fundraising (NSW) purpose fi nancial report, of Dry July Association’s preparation and fair Act 1991 Limited as Trustee for the Dry July presentation of the fi nancial report in In our opinion: Foundation, which comprises the order to design audit procedures that statement of fi nancial position as at are appropriate in the circumstances, (a) the fi nancial report gives a true 30 June 2012, and the statement of but not for the purpose of expressing and fair view of the fi nancial result of comprehensive income, statement of an opinion on the eff ectiveness fundraising appeal activities for the changes in equity and statement of of the entity’s internal control. An period ended 30 June 2012; cash fl ows for the year ended that date audit also includes evaluating the (b) the fi nancial report has been a summary of signifi cant accounting appropriateness of accounting policies properly drawn up, and the associated policies, other explanatory notes and used and the reasonableness of records have been properly kept for the directors’ declaration. accounting estimates made by the directors, as well as evaluating the the period ended on 30 June 2012, overall presentation of the fi nancial in accordance with the Charitable The Responsibility of the Directors report. Fundraising (NSW) Act 1991 and for the Financial Report Regulations; We believe that the audit evidence The directors of the company are we have obtained is suffi cient and (c) money received as a result responsible for the preparation and appropriate to provide a basis for our of fundraising appeal activities fair presentation of this fi nancial audit opinion. conducted during the period ended report in accordance with the 30 June 2012 has been properly accounting policies outlined in Note accounted for and applied in 1 to the fi nancial statements, which Independence accordance with the Charitable form part of the fi nancial report, are Fundraising (NSW) Act 1991 and In conducting our audit, we have appropriate to meet the requirements Regulations; and complied with the independence of the Corporations Act 2001 and are requirements of the Australian (d) there are reasonable grounds to appropriate to meet the needs of the professional ethical pronouncements. believe that Dry July Limited will be members. This includes responsibility able to pay its debts as and when they for the maintenance of adequate fall due. accounting records and internal Auditor’s Opinion controls that are designed to prevent and detect fraud and error, and for the In our opinion the fi nancial report of accounting policies and accounting Dry July Limited is in accordance with estimates inherent in the fi nancial the Corporations Act 2001, including: report. (i) giving a true and fair view of the Forsythes Assurance & Risk company’s fi nancial position as at 30 Auditor’s Responsibility June 2012 and of its performance for the year ended on that date; Our responsibility is to express an opinion on the fi nancial report based (ii) complying with Australian on our audit. We conducted our Accounting Standards (including the audit in accordance with Australian Australian Accounting interpretations) Martin Matthews Auditing Standards. These Auditing and the Corporations Regulations Partner Standards require that we comply with 2001. Chartered Accountants relevant ethical requirements relating to audit engagements and plan and Basis of Accounting Newcastle, 17 October 2012 perform the audit to obtain reasonable Without modifying our opinion, assurance whether the fi nancial report we draw attention to Note 1 of the is free from material misstatement. fi nancial report, which describes the An audit involves performing basis of accounting. The fi nancial procedures to obtain audit evidence report has been prepared for the about the amounts and disclosures in purpose of fulfi lling the director’s the fi nancial report. The procedures fi nancial reporting responsibilities
dryjuly.com 41 Charitable Fundraising Act Declaration
I, Philip Grove, Managing Director of c) the provision of the Charitable Dry July Limited, declare that in my Fundraising Act 1991 and its opinion: regulations, Charitable Collections Act 1946 and Charitable Collections a) the Financial Statements and notes Regulations 1947 have been complied; thereto give a true and fair view of all and income and expenditure of Dry July Limited with respect to fundraising d) the internal controls exercised by appeals and merchandising; Dry July Limited are appropriate and eff ective in accounting for all income b) the Statement of Financial Position, received. Statement of Comprehensive Income and notices thereto give a true and fair view of the state of aff airs with respect to fundraising appeals and merchandising sales;
Philip Grove Director
Dated: 17 October 2012
42 dryjuly.com Directors Declaration
As detailed in Note 1 to the fi nancial (i) giving a true and fair view of the statements, the company is not fi nancial position of the company as at a reporting entity because in the 30 June 2012 and of its performance, opinion of the directors there are as represented by the results of its unlikely to exist users of the fi nancial operations and its cash fl ows, for the report who are unable to command fi nancial period ended on that date in the preparation of reports tailored accordance with Note 1; and so as to satisfy specifi cally all of their (ii) complying with Australian information needs. Accordingly, this Accounting standards, other “special purpose fi nancial report” has mandatory professional reporting been prepared to satisfy the directors’ requirements to the extent described reporting requirements under the in Note 1 and the Corporations Corporations Act 2001. Regulations 2001. The directors declare that: This statement is made in accordance a) in the directors’ opinion, there are with a resolution of the directors reasonable grounds to believe that the made pursuant to s.295(5) of the company will be able to pay its debts Corporations Act 2001. as and when they become due and payable; and b) in the directors’ opinion, the attached fi nancial statements and notes thereto are in accordance with the Corporations Act 2001, including:
On behalf of the Directors
Philip Grove Director
Brett Macdonald Director
Dated: 17 October 2012 Sydney, NSW
dryjuly.com 43 Notes
Note 1 to the Financial Statements for the Year Ended 30 June 2012
1 Summary of Signifi cant Accounting Employee benefi ts that are expected to there is any indication that those assets Policies be settled within one year have been have been impaired. If such an indication measured at the amounts expected to exists, the recoverable amount of the asset, (a) Financial reporting framework be paid when the liability is settled, plus being the higher of the asset’s fair value less The company is not a reporting entity related on-costs. Employee benefi ts payable costs to sell and value in use, is compared to because in the opinion of the directors later than one year have been measured at the asset’s carrying value. Any excess of the there are unlikely to exist users of the present value of the estimated future cash asset’s carrying value over its recoverable fi nancial report who are unable to outfl ows to be made for those benefi ts. amount is expensed to the profi t or loss. command the preparation of reports These cashfl ows are discounted using tailored so as to satisfy specifi cally all of market yields on national government Impairment testing is performed annually their information needs. Accordingly, this bonds with terms to maturity that match for goodwill and intangible assets with ‘special purpose fi nancial report’ has been the expected timing of cashfl ows. indefi nite lives. prepared to satisfy the directors’ reporting requirements under the Corporations Act (h) Goods and Services Tax (GST) Where it is not possible to estimate the 2001. Revenues, expenses and assets are recoverable amount of an individual asset, recognised net of the amount of GST, the company estimates the recoverable This is a special purpose fi nancial report except where the amount of GST incurred is amount of the cash-generating unit to that has been prepared for the sole purpose not recoverable from the Tax Offi ce. In these which the asset belongs. of complying with the Corporations Act circumstances the GST is recognised as part 2001, NSW Charitable Fundraising Act Financial assets are assessed for indicators of the cost of acquisition of the asset or as of impairment at the end of each reporting 1991 and NSW Charitable Fundraising part of an item of the expense. Receivables Regulation 1993 requirements to prepare period. Financial assets are considered to be and payables in the statement of fi nancial impaired when there is objective evidence and distribute a fi nancial report to the position are shown inclusive of GST. members and must not be used for that, as a result of one or more events that any other purpose. The directors have Cash fl ows are presented in the cash fl ow occurred after the initial recognition of the determined that the accounting policies statement on a gross basis, except for the fi nancial asset, the estimated future cash adopted are appropriate to meet the needs GST component of investing and fi nancing fl ows of the investment have been aff ected. of the members. activities, which are disclosed as operating For fi nancial assets carried at amortised cash fl ows. (b) Statement of compliance cost, the amount of the impairment loss The fi nancial report has been prepared in (i) Revenue and Other Income recognised is the diff erence between the accordance with the Corporations Act 2001, Donations received are credited to income asset’s carrying amount and the present the basis of accounting specifi ed by all in the period in which they are received. In value of estimated future cash fl ows, Accounting Standards and Interpretations, respect of pledges committed, income is discounted at the fi nancial asset’s original and the disclosure requirements of recognised when it is received. eff ective interest rate. Accounting Standards AASB 101 The carrying amount of the fi nancial asset ‘Presentation of Financial Statements’, Revenues from the sale of merchandise is recognised when the company has is reduced by the impairment loss directly AASB 107 ‘Cash Flow Statements’ and for all fi nancial assets with the exception AASB 108 ‘Accounting Policies, Changes in transferred the signifi cant risks and rewards of ownership of the goods to the buyer. of trade receivables, where the carrying Accounting Estimates and Errors’ AASB 1031 amount is reduced through the use of an ‘Materiality’ and AASB 1048 ‘Interpretations In kind donations including professional allowance account. When a trade receivable and Application of Standards’. Accounting pro bono services that can be reasonably is considered uncollectible, it is written off Standards include Australian equivalents to valued are brought to account as revenue against the allowance account. Subsequent International fi nancial Reporting Standards when the benefi t of the service or control of recoveries of amounts previously written off (‘A-IFRS’). the asset transfers to Dry July Limited. are credited against the allowance account. (c) Basis of Preparation Changes in the carrying amount of the Interest income is recognised by applying allowance account are recognised in the The fi nancial report has been prepared on the eff ective interest rate. an accruals basis and is based on historical profi t or loss. cost. (j) Finance Costs (n) Plant and Equipment Finance costs comprise commissions, Plant and equipment are measured on the The following signifi cant accounting transaction fees and charges and are policies have been adopted in the cost basis less depreciation and impairment recognised in profi t or loss when they are losses. preparation and presentation of the incurred. fi nancial report: Depreciation is recognised as to write (k) Financial Assets off the costs or valuation of assets less (d) Cash and Cash Equivalents Trade receivables, loans, and other Cash and cash equivalents include cash on their residual value over their useful receivables that have fi xed or determinable lives, using the straight-line method. The hand, deposits held-at call with banks, other payments that are not quoted in an short-term highly liquid investments with estimated useful lives, residual values and active market are classifi ed as ‘loans and depreciation method are reviewed at each original maturities of three months or less, receivables’. Loans and receivables are and bank overdrafts. year end, with the eff ect of any changes in measured at amortised cost using the estimate accounted for on a prospective (e) Trade payables eff ective interest method less impairment. basis. Trade and other payables are initially valued (l) Critical Accounting Estimates and The following depreciation rates are used at fair value. Trade and other payables are Judgements subsequently measured at amortised cost in the calculation of depreciation: Plant & The directors evaluate estimates and equipment 25% using the eff ective interest method, with judgements incorporated into the fi nancial interest expense recognised on an eff ective report based on historical knowledge yield basis. and best available current information. To receive the additional ‘Notes’ to the (f) Income Tax Estimates assume a reasonable expectation fi nancial statements please email: The Company has been granted charity of future events and based on current [email protected] status and, as such, is exempt from income trends and economic data, obtained both tax. externally and within the company. (g) Employee Benefi ts (m) Impairment of Assets Provision is made for the company’s liability At each reporting date, the company for employee benefi ts arising from services reviews the carrying values of its tangible rendered by employees to balance date. and intangible assets to determine whether
44 dryjuly.com “I found the whole experience both challenging and exhilarating. I emailed lots of friends and acquaintances, but made sure that everyone knew that there were lots of people asked (I didn’t ‘bcc’ them) so that they didn’t feel obliged to contribute. When people sponsored me, they gave me such nice words of encouragement that I was certainly not going to let them down. The cause, making life more bearable for people undergoing cancer treatment, also kept me focused.”
“everyone said I would not make it. (apprently I’m a big drinker...) but i did, and i sure showed them, and felt great about it!!!!”
“I eliminated my alcohol intake for the month, minimised my coff ee intake and increased my exercise. As a result of Dry July, I lost 3 kgs.”
“Felt great at the end of the month both physically and mentally, and was proud to raise awareness and funds!”
“Not only did it have health benefi ts for me, it showed that friends were willing to support me! Even some of my family drank less because I wasn’t drinking at all.”
“I feel better about my willpower and confi dence after participating.”
“I love competing with myself, so found it very fulfi lling. I was also amazed at how much money I managed to raise. It feels really good helping others while challenging myself!”
dryjuly.com