Political Economy of Industrial Transformation
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Final Year Bba (H) Study Paper on “Marketing Strategy of Automobile Company in India” Submitted By
FINAL YEAR BBA (H) STUDY PAPER ON “MARKETING STRATEGY OF AUTOMOBILE COMPANY IN INDIA” SUBMITTED BY: NAME: SUBHOJIT DOLUI (15405015055) KOUSTAV CHATTERJEE (15405015014) SUVRA KANTI CHOWDHURY (15405015063) YEAR: 3RD (THIRD) SEMESTER: 6th SESSION: 2015-18 COLLEGE: DINABANDHU ANDREWS INSTITUTE OF TECHNOLOGY & MANAGEMENT UNIVERSITY: MAULANA ABDUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WESTBENGAL contents 1.TOPIC 2.ACKNOWLEDGEMENT 3.INTRODUCTION 4.OBJECTIVE 5.COMPANY PROFILE 6.COLLECTION OF DATA 7.ANALYSIS & INTERPRETATION 8.CONCLUSION 9.BIBLIOGRAPHY ACKNOWLEDGEMENT I take this opportunity in expressing the fact that this project report is the result of incredible amount of encouragement, co-operation and moral support that I have received from others . Words alone cannot express my deep sense of gratitude to Sohini Majumdar who provided me an opportunity to do a project on”- “MARKETING STRATEGY OF AUTOMOBILE COMPANY IN INDIA”. Her valuable guidance and support made this project work an enlightening educational experience. Her consistent support and co-operation showed the way towards the successful completion of project. I would like to express my deep sense of gratitude to all the members, who directly or indirectly helped me during my project work. INTRODUCTION Introduction of Auto mobile: The word ‘Automobile’ comes, via the French automobile from the ancient greek word (auto’s, “self”) and the Latin mobiles (“Movable”), means a vehicle that moves itself, rather than being pulled or pushed by a separate animal or another vehicle. The alternate name ‘Car’ is believed to originate from the latin word Carrus or Carrum (“Wheeled vehicle”), or the middle English Carre (“Cart”) (from old North French) By definition, an automobile or car is a wheeled vehicle that carries its own motor and transport passengers, as we know the automobile was not invented in a single day or by a single inventor. -
Apr 2 8 1080
URBAN TRANSPORTATION PLANNING IN LOW-INCOME AREAS -- A Case Study of Appropriate Transportation Technology- by BYUNGHO OH B.S., Massachusetts Institute of Technolog y (1976) M.C.P., Massachusetts Institute of Technola gy (1976) Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy at the Massachusetts Institute of Technology January, 1980 BYUNGHO OR 1980 Signature of Author .............. ,- -- De tnt of UrbanSt l:es and Planning- January 28, 1980 Certified by .- Thesis Supervisor Accepted by ........ .... -------------------------. -----------------. - Chairman, Departmental Committee on Theses MASSACHUSETTS INSTITUTE OF TECHNOLOGY APR 2 8 1080 LIBRARIES Room 14-0551 77 Massachusetts Avenue Cambridge, MA 02139 Ph: 617.253.2800 Email: [email protected] Document Services http://libraries.mit.edu/docs DISCLAIMER OF QUALITY Due to the condition of the original material, there are unavoidable flaws in this reproduction. We have made every effort possible to provide you with the best copy available. If you are dissatisfied with this product and find it unusable, please contact Document Services as soon as possible. Thank you. Some pages in the original document contain pictures, graphics, or text that is illegible. ABSTRACT URBAN TRANSPORTATION PLANNING IN LOW-INCOME AREASt& --A Case Study of Appropriate Transportation Technology-- by BYUNGHO OH Submitted to the Department of Urban Studies and Planning on January 29, 1980 in partial fulfillment of the require- ments for the degree of.Doctor of Philosophy. There is tremendous worldwide need for adequate techniques to provide infrastructure, particularly transportation systems, in the rapidly growing urban areas. In both developed and developing countries, urban communities are growing much faster than urban services and the capability of institu- tions responsible for their support. -
2016 Parciales Y Wvta Primer Semestre.Pdf
Ministerio de Industria, Comercio y Turismo Homologación Parcial y WVTA primer semestre 2016 Nº Homologación Fabricante Tipo ST Nº Informe ST Marcas E9-00.1159 SHENGTAI GROUP CO., LTD 275/65R18LT 123/120S IDIADA CN14070347 RAPID; THREE-A; AOTELI; ARCRON; YATONE; EA GOOD; ECOLANDER; MAZZINI; T; TOLEDO; AUTOGRIP E9-00.1158 SHENGTAI GROUP CO., LTD 265/75R16LT 123/120S IDIADA CN14070346 RAPID; THREE-A; AOTELI; ARCRON; YATONE; EA GOOD; ECOLANDER; MAZZINI; T; TOLEDO; AUTOGRIP E9-00.1153 SHENGTAI GROUP CO., LTD 265/70R16LT 121/118R IDIADA CN14070341 RAPID; THREE-A; AOTELI; ARCRON; YATONE; EA GOOD; ECOLANDER; MAZZINI; T; TOLEDO; AUTOGRIP E9-00.1152 SHENGTAI GROUP CO., LTD 245/75R17LT 121/118S IDIADA CN14070340 RAPID; THREE-A; AOTELI; ARCRON; YATONE; EA GOOD; ECOLANDER; MAZZINI; T; TOLEDO; AUTOGRIP E9-83RII-05.6493 GENERAL MOTORS DO BRASIL LTDA. GM31UX 2.5L FGT MT E4 MY17 IDIADA BR15120031 GENERAL MOTORS E9-00.1151 SHENGTAI GROUP CO., LTD 245/75R16LT 120/116S IDIADA CN14070339 RAPID; THREE-A; AOTELI; ARCRON; YATONE; EA GOOD; ECOLANDER; MAZZINI; T; TOLEDO; AUTOGRIP E9-83RII-05.6492 GENERAL MOTORS DO BRASIL LTDA. GMI700 2.5L FGT MT E4 MY 17 IDIADA BR15120030 GENERAL MOTORS E9-90R-02A1122/4351 ITT ITALIA S.R.L. B1.G102-0504.2 IDIADA CV15010166 GALFER E9-90R-02A1118/4350 ITT ITALIA S.R.L. B1.G102-0632.2 IDIADA CV14120012 GALFER E9-00.1252 WEIFANG SHUNFUCHANG RUBBER & PLASTIC CO., LTD. 7.00R16LT 115/110L IDIADA CN15070255 JILUTONG; TRANSKING; RICHWAY; ODYKING; FIRELION; SAFECESS; SUNFULCESS; SUNWIDE; YUWANG; PANJI E9-00.1251 WEIFANG SHUNFUCHANG RUBBER & PLASTIC CO., LTD. 13R22.5 154/151L IDIADA CN15070254 JILUTONG; TRANSKING; RICHWAY; ODYKING; FIRELION; SAFECESS; SUNFULCESS; SUNWIDE; YUWANG; PANJI E9-121R-01.1131 Ext.01 FORD OTOMOTIV SANAYI A.S. -
Live on Modern Premium. MIUM2016 HYUNDAI BLUE WAVES
MO DERN Moments in motion. 2017 HYUNDAI BLUE WAVES PRE Live on Modern Premium. MIUM2016 HYUNDAI BLUE WAVES 1 2017 HYUNDAI BLUE WAVES CONTENTS MEETING MODERN PREMIUM Driving is living 14 BRAND VALUE 16 HYUNDAI MOTORSTUDIO 20 ART PROJECTS on modern premium. EXPERIENCING MODERN PREMIUM 26 DESIGN PHILOSOPHY 30 TECHNOLOGY 34 CUSTOMER VALUE ANTICIPATING MODERN PREMIUM 38 GREEN CAR 42 AUTONOMOUS · CONNECTED CAR 46 PROJECT IONIQ 50 HIGH-PERFORMANCE N 55 GENESIS HYUNDAI MOTOR, YOUR LIFETIME AUTOMOBILE PARTNER 62 CEO’S MESSAGE 64 THE WAY OF HMC 66 HIGHLIGHTS 68 GLOBAL MARKETING 70 COMMITMENT TO CSR 74 MILESTONES OF HMC 78 HMC NETWORK 80 HMC PRODUCT LINEUP 2 3 2017 HYUNDAI BLUE WAVES Driving is living on modern premium Living well is about owning experiences, not things. Modern Premium is a term that we use to refer to Hyundai Motor's brand direction. It reflects our commitment to offering the finest in automotive products that make our customers feel proud of their purchases and satisfied with their appearance and performance. When you buy a Hyundai product, you’ll soon come to see that we build our cars to exceed your values and expectations. Modern Premium refers to the sense of satisfaction that we want all our customers to feel about our products and services. Hyundai Motor wants to be a part of its customers’ lives and life- styles. That’s why the core identity of Modern Premium rests on three firm and solid foundations: Simplicity, Creativity, and Care. 4 5 2017 HYUNDAI BLUE WAVES Driving is living on modern premium The journey to finding simple solutions. -
Homologación Parciales Y WVTA 2015 Primer Semestre
Ministerio de Industria, Comercio y Turismo Homologación Parcial y WVTA primer semestre 2015 Nº Homologación Fabricante Tipo ST Nº Informe ST Marcas E9-04.1106 SAFETY BABYAUTO, S.L. AU123D4 IDIADA PC14070251 BABYAUTO; BABYBUS; KIND COMFORT; BABYGAB; MORE; BABY QUALITY SAFE; REAL SOCIEDAD FC; VIVITTA; REAL MADRID CF; BQS; PARIS SAINT GERMAIN; AUTOZONE; BABYPACK; SC BASTIA; ATHLETIC CLUB DE BILBAO; OMP; AUTOREISEN; FC BARCELONA; GALZERANO; CICAR; SHEARS; INFANTIA; MIDAS; IOBIM E9-04.1107 SAFETY BABYAUTO, S.L. AUI1N05 IDIADA PC14070252 BABYAUTO; BABYBUS; KIND COMFORT; BABYGAB; MORE; BABY QUALITY SAFE; REAL SOCIEDAD FC; VIVITTA; REAL MADRID CF; BQS; PARIS SAINT GERMAIN; AUTOZONE; BABYPACK; SC BASTIA; ATHLETIC CLUB DE BILBAO; OMP; AUTOREISEN; FC BARCELONA; GALZERANO; CICAR; SHEARS; INFANTIA; MIDAS; IOBIM 051204 Ext.10 UNIDAD VEHICULOS INDUSTRIALES, S.A. UNVI VOLVO URBIS IDIADA CV14120784 UNVI E9-90R-02A1171/1368 SOCIETE SIPROF PJX01220 IDIADA CV14100245 SIPROF E9-90R-02A0829/1394 SOCIETE SIPROF PJX04115 IDIADA CV14100246 SIPROF E9-90R-02A1118/1498 ITT ITALIA S.R.L. B1.G102-0500.2 IDIADA CV14110656 GALFER E9-90R-02A1119/2801 ITT ITALIA S.R.L. B1.G120-1257.2 IDIADA CV14110660 GALFER E9-04.1115 SAFETY BABYAUTO, S.L. AU23A5 IDIADA PC14100238 BABYAUTO; BABYBUS; KIND COMFORT; BABYGAB; MORE; BABY QUALITY SAFE; REAL SOCIEDAD FC; VIVITTA; REAL MADRID CF; BQS; PARIS SAINT GERMAIN; AUTOZONE; SC BASTIA; ATHLETIC CLUB DE BILBAO; OMP; AUTOREISEN; FC BARCELONA; GALZERANO; CICAR; SHEARS; INFANTIA; MIDAS; IO 5-E9-01.6386 EXT. 01 DPA ENGINEERING S.R.L. 209 IDIADA PC14120121 DPA E9-04.1114 SAFETY BABYAUTO, S.L. AS23A4 IDIADA PC14100237 BABYAUTO; BABYBUS; KIND COMFORT; BABYGAB; MORE; BABY QUALITY SAFE; REAL SOCIEDAD FC; VIVITTA; REAL MADRID CF; BQS; PARIS SAINT GERMAIN; AUTOZONE; BABYPACK; SC BASTIA; ATHLETIC CLUB DE BILBAO; OMP; AUTOREISEN; FC BARCELONA; GALZERANO; CICAR; SHEARS; INFANTIA; MIDAS; IOBIM e9*78/2009*631/2009B*1119*00 ZHEJIANG GEELY AUTOMOBILE CO., LTD. -
A Case Study of General Motors and Daewoo กรณีศึกษาของเจนเนอรัลมอเตอรและแดวู History Going Back to 1908
Journal of International Studies, Prince of Songkla University Vol. 6 No. 2:July - December 2016 National Culture and the Challenges in วัฒนธรรมประจำชาติและความทาทายในการจัดการ Relevant Background ownership of another organization. Coyle (2000:2) describes mergers achievements and the many failures remain vague (Stahl, et al, palan & Spreitzer (1997) argue that Strategic change represents a strategy concerns on cost reduction and/or revenue generation posture is collaboration. The negotiation process began in 1972 Figure3 GM-Daewoo Integration Process กลยุทธการเปลี่ยนแปลง General Motors Company (GM) is a world leading car manufacturer as the coming together of two companies of roughly equal size, 2005). The top post deal challenges of M&A are illustrated in the radical organizational change that is consciously initiated by top whereas revolutionary strategy tends to focus both rapid change between Rick Wagoner, CEO of GM and Kim Woo-Choong, CEO of (Ferrell, 2011) Managing Strategic Changes: which is based in Detroit, United States of America, with its long pooling their recourses into a single business. Johnson et al. further figure 1 which data were collected from the survey in 2009 by managers, creating a shift in key activities or structures that goes and organizational culture change. GM and Daewoo was an explicit Daewoo Group. They successfully agreed into a joint venture of A Case Study of General Motors and Daewoo กรณีศึกษาของเจนเนอรัลมอเตอรและแดวู history going back to 1908. It was founded by William C. Durant. argue the motives for M&A typically involve the managers of one KPMG. Apparently complex integration of two businesses is the beyond incremental changes to preexisting processes. Most example (Froese, 2010). -
Automobile Industry in India 30 Automobile Industry in India
Automobile industry in India 30 Automobile industry in India The Indian Automobile industry is the seventh largest in the world with an annual production of over 2.6 million units in 2009.[1] In 2009, India emerged as Asia's fourth largest exporter of automobiles, behind Japan, South Korea and Thailand.[2] By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads.[3] History Following economic liberalization in India in 1991, the Indian A concept vehicle by Tata Motors. automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations. India's robust economic growth led to the further expansion of its domestic automobile market which attracted significant India-specific investment by multinational automobile manufacturers.[4] In February 2009, monthly sales of passenger cars in India exceeded 100,000 units.[5] Embryonic automotive industry emerged in India in the 1940s. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalisation and the license raj which hampered the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. -
Interbattery / Korea Smart Grid Expo 2014 the List of Exhibitors
InterBattery / Korea Smart Grid Expo 2014 The list of exhibitors No. Booth No. Exhibitor name (ENG) Country 1 A200 International Green Energy Expo 2015 Korea 2 A201 SWEET 2015 Korea 3 A300 ENTECH2015 Korea 4 A301 BATTERY CHINA 2015 China 5 B100 Battery R&D Association of Korea Korea 6 B102 Energy Economic News,EKN-TV Korea 7 B103 SHENZHEN AUTO-ENERGY TECHNOLOGY LIMITED China 8 B200 NDNTech.co.,ltd Korea 9 B201 CNIBF 2015 China 10 B300 HANKWANG CO.,LTD. Korea 11 B400 WINADONGBANG KOREA Co.,Ltd. China 12 C100 Arkema France 13 C102 DAEBO MAGNETIC CO.,LTD. Korea 14 C104 PNE SOLUTION CO.,LTD Korea 15 C200 Mirae Electronics. Korea 16 C201 JFE Techno Research Corporation&RSP Co.,Ltd. Japan 17 C203 ETH Co., Ltd Korea 18 C300 EPQM WONLEE Solutions Co., Ltd. Korea 19 C301 ZHEJIANG JINKAILAI NEW ENERGY TECHNOLOGY China 20 C302 DAHAN TECH INC. Japan 21 C400 PANAX ETEC Co.,Ltd Korea 22 D100 Linear Technology Korea USA 23 D102 ATFRONTIER Korea 24 D200 TABOS Inc. Korea 25 D202 DIGATRON POWER ELECTRONICS GmbH Germany 26 D203 TÜV SÜD Korea Ltd. Germany 27 D300 WUXI LEAD AUTO EQUIPMENT CO., LTD China 28 D301 SungEel HiTech Co., Ltd. Korea 29 D302 SUZHOU TIANYU PLASTIC COMPANY China 30 D400 ZHEJIANG HANGKE TECHNOLOGY CO., LTD China 31 D401 People & Technology,Inc Korea 32 D500 LG Chem Korea 33 E100 POSCO CHEMTECH CO.,LTD Korea 34 E200 MisumSystech Co.,Ltd. Korea 35 E202 ATI Korea Co., Ltd. Korea 36 E300 YJC CO.,LTD Korea 37 E302 Laminar Co., Ltd. Korea 38 E303 LITHIUMA Co.,LTD Korea 39 E400 SIEMENS Germany 40 F100 NANJING VITES EXHIBITION CO.,LTD China 41 F102 ZIBO TORCH ENERGY CO.,LTD. -
An Eclectic Approach to Enhancing the Competitive Advantage of Nations
UNIVERSITÉ PARIS-SORBONNE et SEOUL NATIONAL UNIVERSITY École Doctorale 188 Histoire Moderne et Contemporaine Centre Roland Mousnier Université Paris Sorbonne-CNRS UMR 8596 THÈSE EN COTUTELLE pour obtenir le grade de DOCTEUR DE L’UNIVERSITÉ PARIS-SORBONNE Discipline : Histoire économique contemporaine Présentée et soutenue par : Jimmyn PARC le 17 juin 2014 Une approche éclectique de l’amélioration de la compétitivité des avantages concurrentiels des nations : une analyse des facteurs du succès des économies d’Asie de l’Est à travers l’exemple de la Corée du Sud An eclectic approach to enhancing the competitive advantage of nations: analyzing the success factors of East Asian economies with a focus on the development of South Korea Sous la co-direction de : M. Dominique BARJOT Professeur, Université Paris-Sorbonne M. Hwy-Chang MOON Professeur, Seoul National University Membres du jury : M. Patrick MESSERLIN Professeur émérite, Sciences-Po de Paris M. Duk-Geun AHN Professeur, Seoul National University M. Tae-Gyun PARK Professeur, Seoul National University M. Yun-Cheol LEE Professeur, Korea Aerospace University Mme. Hyo-Young LEE Docteure, Korea Institute for International Policy Résumé Une approche éclectique de l’amélioration de la compétitivité des avantages concurrentiels des nations : une analyse des facteurs du succès des économies d’Asie de l’Est à travers l’exemple de la Corée du Sud Pour expliquer le développement économique, les théories économiques classiques se sont concentrées sur les avantages hérités ou sur l’utilisation effective de ceux-ci. Cependant, les performances des pays bénéficiant de ceux-ci montrent des disparités dans le développement : certains sont riches, d’autres sont pauvres. -
Uhm Ma 3035 R.Pdf
UNIVERSiTY OF HAWAI'i LIBRARY REFLECTIONS OF CULTURAL VALUE: KOREAN AUTOMOBILE CORPORATIONS' TELEVISION ADVERTISING A THESIS SUBMITTED TO THE GRADUATE DIVISION OF THE UNIVERSITY OF HAWAl'I {j\J PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS {j\J COMMUNICATION DECEMBER 2002 By YongwooKim Thesis Committee: Majid Tehranian, Chairperson Gary Fontaine HagenKoo Table ofContents List of Tab1es--- ----------------- ----------------------------------------------------- ----- -- -- -- --vi List of Figures-------------------------------------------------------------------------------------vii Chapter 1: Introduction---------------------------------------------------------------------- -----1 Research Problems---------------------------------------------------------------- ----- --2 obj ectives---------- ---------------------------------------------- --------------------------4 Chapter 2: Review of Literature------------------------------------------------------------------6 Introduction---------------- ------- ------- ------------- --------------- ----------------- -----6 International Marketing Environment--------------------------------------------------6 Controversy in International Marketing------------------------------------------------7 Standardization--------------------------------------------------------------------7 Localization------------------------------------------- -- ------------- ----- -- -- -----8 Compromise-------- -- --------------------------------------------------------------9 Advertising and Culture-----------------------------------------------------------------1 -
Korea's Automotive Industry
2014 Modularization of Korea’s Development Experience: Korea’s Automotive Industry 2014 2014 Modularization of Korea’s Development Experience: Korea’s Automotive Industry 2014 Modularization of Korea’s Development Experience Korea’s Automotive Industry Title Korea’s Automotive Industry Supervised by Ministry of Strategy and Finance (MOSF), Republic of Korea Prepared by Korea Isntitute for Industrial Economics&Trade (KIET) Author Chuel Cho, Senior Resercher, KIET Kyungyou Kim, Resercher, KIET Minji Kim, Resercher, KIET Advisory Seung-Joo Lee, Professor, KDI School of Public Policy and Management Hyunchuel Kim, Professor, Seoul National University Sung-Ik Kim, Executive Managing Director, KAMA Moon-Soo Ko, Executive Director, KAICA Sungsang Lee, Professor, The Catholic University of Korea (fomer executive directpr of GM) Research Management KDI School of Public Policy and Management Supported by Ministry of Strategy and Finance (MOSF), Republic of Korea Government Publications Registration Number 11-1051000-000592-01 ISBN 979-11-5545-133-5 94320 ISBN 979-11-5545-116-8 [SET 19] Copyright © 2014 by Ministry of Strategy and Finance, Republic of Korea Government Publications Registration Number 11-1051000-000592-01 Knowledge Sharing Program 2014 Modularization of Korea’s Development Experience Korea’s Automotive Industry Preface The study of Korea’s economic and social transformation offers a unique window of opportunity to better understand the factors that drive development. Within about one generation, Korea transformed itself from an aid-recipient basket-case to a donor country with fast-paced, sustained economic growth. What makes Korea’s experience even more remarkable is that the fruits of Korea’s rapid growth were relatively widely shared. -
History of Hyundai
History of Hyundai http://santafemods.com/History/History%20of%20Hyundai.htm Abstract Taking pride in your car by driving it and admiring it is one thing, actually knowing its history is quite another. The Hyundai Motor Company is one if not the most dynamic automobile producer in any developing country. This is remarkable considering that the company is closing in on 40 years of existence. To outline its history one must also look into the life and times of its founder Chung Ju-Yung. It cannot be told without the outlining the founders rise from the rice fields of Korea to the circumstances that let him to acquire the knowledge and determination that led to the creation of one of the fastest growing family owned businesses into a global competitor. His creation of numerous companies eventually let to the establishment of the Hyundai Group. The Hyundai Motor Company was one of these. He created it and transformed it from a mere assembler of Ford models to a designer and exporter of its own cars and engines in less than four decades. It has already become a major global player with plants and dealerships that span six continents. The company is one of the largest and most diversified business organizations with 45 affiliated domestic companies and 254 overseas companies in nearly 200 countries. The Hyundai Motor Company is but one which the Group is active in such as shipbuilding, steel, petrochemicals, heavy machinery, aerospace, electronics and financial services. These pages therefore outlines not only the rich and unique History of the Hyundai Motor Company but also the remarkable years beforehand that led to its creation, the eventual breakup of the Group and its continuous development into a top ten global automaker.