EUROPEANEUROPEPEAN UNIONUNIU O
Joint Consultative Committee on Commiteetee ooff tthehe Regions Relations with Croatia
Brussels,Brussels, 10th NNovemberovember 20112011
Perspectives of Touristic Sustainable Development of Labin-Rabac Area
Tulio Demetlika M | L | A | U | S MEDITERRANEAN LABORATORY FOR ARCHITECTURE AND mayor, City of Labin CITY OF LABIN URBAN STRATEGIES LABIN IN NUMBERS CITY OF LABIN
> AREA : 71.85 square kilometres (7,185 hectares) > LENGTH OF COASTLINE : 20.2 kilometres > POPULATION : 12,426 inhabitants
CROATIA ISTRIA LABIN - RABAC WHAT IS LABIN? CITY OF LABIN
> A TOWN OF INDUSTRIOUS PEOPLE POSSESSING A RICH CULTURAL AND NATURAL HERITAGE A town fi rst mentioned by the antique writer Artemidorus from Ephesus in the second century B.C. under the name of Albon or Alvon. WHAT IS LABIN? CITY OF LABIN
> THE TOWN OF BIRTH OF MATTHIUS FLACIUS ILLYRICUS Matthias Flacius Illyricus reformer and Martin Luther’s co-worker WHAT IS LABIN? CITY OF LABIN
> A TOWN OF ARTISTS AND POETS Bassani | Percan | Šaina | Kokot | Milić | Diminić | Čvrljak... WHAT IS LABIN? CITY OF LABIN
> A PLACE WHERE GREEN HILLS MEET THE AZURE SEA WHAT DOES THE TOWN OF LABIN HAVE, WHAT DOES IT WANT TO BECOME, AND IN WHAT WAY SHALL THIS BE ACHIEVED CITY OF LABIN
> THE TOWN OF LABIN WANTS TO BE DIRECTED TOWARDS PEOPLE, an infrastructural and ecologically developed town incorporating modern European trends (in terms of technology, communications and legislation). > THE AREA OF THE TOWN OF LABIN, due to its geographical position and preserved areas at its disposal has a large potential for economic development, especially in developing tourism as its more important issue and the development of small and medium-sized business. > THE TOWN OF LABIN BASES ITS FUTURE DEVELOPMENT ON strategically directed spatial planning stemming from the protection of existing special features in the area and which relate to heritage, a landscaped scenery and natural resources which the town of Labin possesses and abundance of. IN THE PAST
CITY OF LABIN WAS... CITY OF LABIN
AN INDUSTRIAL A MINING And to a smaller extent a CENTRE LOCATION TOURIST DESTINATION THE TOWN OF LABIN AS A
TOURIST DESTINATION CITY OF LABIN
YESTERDAY > TODAY > TOMORROW Previous development of tourism activity has until recently been solely tied to Rabac
> BEGINNING with the Trieste Hotel in 1925
> In the 60s – intensive investment cycle when most the accommodation capacity was built in Rabac
> In the 80s – towards the end – marked by investments in the advancement of tourist products
> In the 90s – stagnation in investments THE TOWN OF LABIN AS A
TOURIST DESTINATION CITY OF LABIN
> TODAY – tourism is experiencing a new cycle of reconstruction of existing facilities with investments directed towards the quality of offers and repositioning on the market while being led by the principle of: “Don’t use extra space, instead provide the existing developed areas and facilities with new quality which will improve the Labin-Rabac cluster as a tourist destination.”
Today in the town of Labin, tourism is not longer only Rabac and the sea but is a combination of all the activities that we have: -the beautiful sea, extraordinary views and scenery, unspoilt nature, cultural and building heritage, cuisine, mining heritage within a new function of culture and cultural tourism and foremost industrious people who love their town and provide warm greetings to all those visiting it. RABAC YESTERDAY CITY OF LABIN RABAC TODAY CITY OF LABIN THE CITY OF LABIN – DEVELOPMENT OF
TOURISM – SUSTAINABLE DEVELOPMENT CITY OF LABIN
- HOW WE STARTED OUT AND WHAT LED US
STRATEGIC DOCUMENTS THE 2004 – 2012 MASTER PLAN FOR DEVELOPING TOURISM IN ISTRIA, SPATIAL PLANS LABIN-RABAC CLUSTER
THE ISTRIA COUNTY PROTECTION OF THE SPATIAL PLAN (2002) AREAS IMPORTANCE THE CITY OF LABIN SPATIAL AND IMPROVING THE DEVELOPMENT PLAN (2004) ENVIRONMENT THE CITY OF LABIN – DEVELOPMENT OF
TOURISM – SUSTAINABLE DEVELOPMENT CITY OF LABIN
WHAT STRATEGIC DOCUMENTS?
QUALITY PLANNING OF THE AREA IN SPECIFIC THE TASK OF SPATIAL THE AREA IS ONE OF AND BROADER PLANNING IS TO ESTABLISH THE MOST IMPORTANT TERMS IS BASED ON A BALANCE BETWEEN PREREQUISITES THE PRESUMPTION ACCOMMODATION, TRAFFIC, FOR LONG-TERM OF ARRIVALS AND COMMUNICATION AND AND SUSTAINABLE DEPARTURES OF GUESTS OTHER SERVICES DEVELOPMENT OF TOURISM
THE MASTER PLAN FOR DEVELOPING TOURISM AS A FUNDAMENTAL STRATEGY IN DEFINING A MODEL FOR DEVELOPING TOURISM THE CITY OF LABIN – DEVELOPMENT OF
TOURISM – SUSTAINABLE DEVELOPMENT CITY OF LABIN
WHY PROTECT THE IMPORTANT OF THE AREA AND IMPROVE THE ENVIRONMENT?
THE ECOLOGICAL ASPECT OF TOURISM IS BASED ON PRESERVING NATURAL RESOURCES AND EDUCATION OF ALL PARTICIPANTS IN THE ASPECTS, IMPORTANCE AND UTILISATION OF ECOLOGICAL PRINCIPLES IN TOURISM
NATURAL RESOURCES STILL REMAIN THE MAIN MOTIVATIONAL FACTOR FOR THE ARRIVAL AND DEPARTURE OF TOURISTS
SUSTAINABLE UTILISATION, PROTECTION AND DEVELOPMENT OF NATURAL RESOURCES IS THE CONDITIONS WITHOUT WHICH THERE IS NO LONG-TERM DEVELOPMENT OF TOURISM
A RETURN TO NATURE AND HEALTHY DIETARY HABITS INCLUDING THE USE OF NATURAL MATERIALS IS A GLOBAL INITIATIVE REFLECTED IN TOURISM
ECOLOGY BECOMES A TREND AND NEED THE CITY OF LABIN – DEVELOPMENT OF TOURISM – SUSTAINABLE DEVELOPMENT MASTER PLAN – A DEVELOPMENT MODEL FOR TOURISM CITY OF LABIN
CENTRAL IDENTITY Positioning > Units of nature and heritage Strategy > Bliss for artists > Where the hills meets the sea
PROŠIRENI IDENTITET
LABIN-RABAC LABIN-RABAC LABIN-RABAC AS A PRODUCT AS A PERSON AS A SYMBOL
> Preserved environment & heritage > Care towards nature and the environment > Coastal wilderness > Activities based on nature > Special > Venetian heritage > Coastal wilderness and the hinterland > Tranquil and relaxing > Mines > Unique, authentic > Independent, a free spirit > The cleanest sea in Istria LABIN - RABAC AS A PRODUCT CITY OF LABIN LABIN - RABAC AS A SYMBOL
AND PLACE OF SPECIAL AMBIENT CITY OF LABIN AWARDS AND RECOGNITIONS CITY OF LABIN
> TODAY, THE BEAUTY OF THE TOWN OF LABIN AS A TOURIST DESTINATION HAS ACHIEVED RECOGNITION THROUGH VARIOUS AWARDS AND RECOGNITIONS…
GREEN FLOWER TOURIST CVIJET BLUE CVIJET An award for the best An award by the Croatian Chamber An award for the most maintained place in the of Economy and the Croatian Radio meticulously maintained continental Croatia and Television for the nicest and most tourist place meticulously maintained beach M | L | A | U | S MEDITERRANEAN LABORATORY FOR ARCHITECTURE AND URBAN STRATEGIES GENERAL MODEL VIEW
M | L | A | U | S MEDITERRANEAN LABORATORY FOR ARCHITECTURE AND URBAN STRATEGIES
LABIN RABAC PILOT - PROJECT FOR A NEW MODEL OF SUSTAINABLE TOURISTIC DEVELOPMENT
REGION JURAJ OF ISTRIAA DOBRILAD UNIVERSITYUNIV OF PULA MISSION
MLAUS acts as a link between the public and private sector through the Academy in such a way that public interest accompanied by the knowledge and skills of the Academy is achieved in the private sector while at the same time adhering to the highest world standards in scientifi c work and ethics.
VISION
“The Mediterranean as it once was” but as the most progressive and most innovative region in the world. OPERATIVE MODEL VIEW
PRIVATE PUBLIC INVESTORS MUNICIPALITY, REGION LABIN - RABACRABAC PILOTPILOT - PRPROJECTOJECT FORFOR A NEW MODELMODEL OFOF SUSTAINABLESUSTAINABLE TOURISTICTOURISTIC DEVELOPMENTDEVED LOPMENTT
ACCADEMIA KNOWLEDGE, SUSTAINABLE EXAMPLES OF GOOD AND BAD MODELS OF TOURISTIC URBAN PLANNING
BAD > BENIDORM GOOD > CASA GRAN TURISMO SPAIN PORTUGAL AN EXAMPLE OF A FAILED URBAN THE SUCCESS OF THE TOURISM PLANNING TOURISM PLANNING MODEL TAKING INTO MODEL IN UNISON WITH PUBLIC-PRIVATE CONSIDERATION THE REGIONAL SCALE PARTNERSHIPS SUSTAINABLE MODEL VIEW
M | L | A | U | S
PRIVATE PUBLIC
LABIN RABAC PILOT PROJECT
REGION JURAJ OF ISTRIA DOBRILA UNIVERSITY OF PULA
ACCADEMIA MAIN GOALS
1 Positioning eco-friendly architecture as a strategically important guideline in the cultural, civil and economic development of Istria and the Mediterranean by investigating the relationship between architecture, urban strategies and ecology.
2 MLAUS’s leading role as a promoter and regulator of architectural competitions has a public importance in the region and the Mediterranean.
3 Networking with world institutions and key fi gures in the fi eld of contemporary architecture, design and the arts as a prerequisite for creating favourable conditions in achieving “architectural masterpieces” in Istria.
4 Istria is becoming a leading region in the Mediterranean for importing knowledge and new development models, and is therefore positioning itself on the world architectural map as an active participant in global trends.
5 The introduction of new production methods and models, so called Digital Fabrications, whereby advanced technology and innovativeness help in creating new needs and opportunities in product design that infl uence and are implemented on existing processes in local large and small series production and consequently increase competitiveness and create added value. ENVIRONMENTAL POLICY
MLAUS IS is committed to minimising the impact of development operations on the environment. We comply with all environmental legislation and regulations and aim to protect the environment through the continuous improvement of our environmental performance consulting.
OUR ENVIRONMENTAL POLICIES ALSO INCLUDE: > All of our planing activities respect the natural landscape and existing ecosystems and circulation. It is designed to lessen the impact of human activity.
> Profposed building typology is preferrably inspired by traditional domesctic architecture. Materials include local natural stone and extensive use of timber.
> The colours of building materials are those which occur locally, like natural earthy palettes...
> All equipment, including air conditioning units, are disguised from view.
> External lighting fi xtures avoid unnecessary applications of light to conserve energy and minimise light pollution.
> Plot subdivisions are minimised with the use of hedge planting.
> All existing area features, including scree slopes and rock outcrops, should be preserved if possible.
> All existing vegetation in non-built areas should be retained and enhanced where necessary.
> The use of the latest irrigation application systems makes effi cient use of recycled irrigation water.
> New areas of development shoul empower certifi ed Environmental Manager dedicated to the control and enforcement of our policies. Thank you for your attention. See you in Labin!