SMART HOMES Feed Overview
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SMART HOMES Feed Overview Feb 2015 Deal Discovery Made Easy Tracxn tracks startups across 50+ sectors Illustrative Sectors Tracked ENTERPRISE TECHNOLOGY MOBILE CONSUMER INFRASTRUCTURE SECURITY SMART CARS MOBILE COMMERCE MARKETPLACES STORAGE SMART HOMES MOBILE PAYMENTS SUBSCRIPTION COMM. NETWORKING WEARABLE TECHNOLOGY MOBILE MARKETING FOOD TECH MOBILITY INDUSTRIAL IOT MOBILE DEV TOOLS INTERNET FIRST BRANDS IT OPS IOT INFRASTRUCTURE MOBILE HEALTH UBER FOR X CLOUD INFRASTRUCTURE DRONES MOBILE GAMING SHARING ECONOMY API MANAGEMENT NEWSPACE MOBILE LEARNING TRAVEL BIGDATA INFRASTRUCTURE 3D PRINTING MOBILE COMMUNICATION GAMING ENTERPRISE APPLICATIONS FINTECH EDTECH SAAS OPEN SOURCE BITCOIN MOBILE-FIRST ENT. APPS RETAIL TECH PAYMENTS HEALTHTECH INTELLIGENT ENT. APPS MARKETING TECH CROWDFUNDING Deal Discovery Made Easy Smart Homes – Sector Overview • Over $1.4B invested with more than $400M in invested in 2014 • Most active funds: KPCB (Nest, iControl Networks, Dropcam) LSVP (Nest, Peel) Google Ventures (Nest, The Orange Chef Company) Felicis Ventures (Grove Labs, Dropcam) Menlo Ventures (Grove Labs, Dropcam) Sequoia (SimpliSafe, LIFX) Greylock Partners (SmartThings, Camilog) Microsoft Ventures (Chai Energy, Reemo) • Most active incubators: Y Combinator (Wattvision, Senic, Lockitron, Edyn) Techstars (Revolv, WebCurfew, Ube) Deal Discovery Made Easy Industry buzz “Smart Home Revenues to reach $71 billion by 2018” - Juniper Research, Feb. 2014 [Link] “Security and Control elements of the Smart Home will reveal a service provider opportunity approaching $12 billion by 2018” - Juniper Research, Feb. 2014 [Link] “Google Makes Its Nest At The Center Of The Smart Home” – Techcrunch, Jun. 2014 [Link] “Samsung: Smart homes arriving ‘at speed we can barely imagine’ ” – Cnet, Sep. 2014 [Link] Deal Discovery Made Easy ~$700M invested in last 2 years, 4 notable acq. Funding in Smart Home startups Notable Acquisitions $415M • Nest (by Google, $3.2B, Jan. 2014) • Dropcam (by Nest, $550M, Jun. 2014) $294M • Revolv (by Nest, undisclosed, Oct. 2014) $261M • SmartThings (by Samsung, $200M, Aug. 2014) • AlertMe (by British Gas, $100M, Feb. 2015) # Financing rounds 20 46 78 Deal Discovery Made Easy Smart Homes – Market map Internet of Things Internet of Things Smart Homes ~$850M $1.4B HOME AUTOMATION SMART HOMES Devices that typically allow remote control and monitoring of various home devices Leeo ($37M), Smart Things ($15M), Lifx ($12M), Revolv ($7M) $1.2B WEARABLE TECHNOLOGY ~$400M HOME SECURITY $93M Solutions related to home security such as locks and video monitoring. SMART CARS Alarm.com ($136M), Ring ($5M), DropCam ($47M), August ($10M)$168M $810M INDUSTRIAL INTERNET ~$170M OF THINGS ENERGY EFFICIENCY Devices concerned with monitoring and improving energy efficiency of home devices $1.5B Nest Labs ($80M), AlertMe ($36M), INTERNET OF THINGS Zuli ($1.6M), Embue ($1.7M) INFRASTRUCTURE Deal Discovery Made Easy Smart Homes – Market map (key sub-segments) Internet of Things Internet of Things Smart Homes HOME AUTOMATION SMART HOMES REMOTE AC HOME LIGHTING WIRELESS SWITCHES WINDOW SHADES MANAGEMENT WEARABLE GARDENING FURNITURE SMART KITCHEN MONITORING TECHNOLOGY DEVICES MANAGEMENT SMART CARS HOME SECURITY VIDEO MONITORING LOCKS INDUSTRIAL & ALERTS INTERNET OF THINGS ENERGY EFFICIENCY INTERNET OF THINGS THERMOSTAT SMART RADIATORS SMART PLUGS MONITORING INFRASTRUCTURE Deal Discovery Made Easy Summary of key business models Model Category Description Illustrative companies Home Automation Multi-purpose home automation devices Smart Things, INSTEON Home Lighting Smart bulbs with Bluetooth or WiFi based control LIFX, Stack Lighting Remote AC Mgmt. Solutions for monitoring and remotely controlling ACs Ambi Labs, ThinkEco Devices Mgmt. Hubs that acts as a control system for home devices Revolv, Peel Monitoring Automated monitoring solutions for temperature, humidity, soil etc. Leeo, Netatmo Home Security Solutions for monitoring various hazards such as fires and intruders SimpliSafe, Thermal Locks Smart locks that require specific user identification August, Lockitron Video Monitoring & Video monitoring solutions with alarm systems Dropcam, Canary Alerts Energy Efficiency Thermostat Smart thermostat with remote control capabilities Nest Labs, Ecobee Monitoring Devices with specific monitoring applications AlertMe, Green Energy Options Deal Discovery Made Easy Funding Heatmap: Notable financing in 2014 Internet of Things Internet of Things Smart Homes HOME AUTOMATION SMART HOMES $54M $45M $55M HOME LIGHTING MONITORING DEVICES MANAGEMENT Astro Wimoto Tech WebCurfew WEARABLE LIFX Wally HoMes Ninja Blocks TECHNOLOGY BeON HoMe BleePBleePs The Ubi ,ReeMo Misfit Leeo, Roost Cubic Robotics Keen HoMe Peel, Tekoia SMART CARS HOME SECURITY ENERGY EFFICIENCY INDUSTRIAL $87M $16M $13M INTERNET OF THINGS HOME SECURITY VIDEO MONITORING & THERMOSTAT SimPliSafe ALERTS Tado Seek TherMal Canary INTERNET OF THINGS Sentri INFRASTRUCTURE Ring, Camiolog Deal Discovery Made Easy SELECT SUB-SECTOR DEEP DIVE HOME AUTOMATION HOME SECURITY ENERGY EFFICIENCY Deal Discovery Made Easy Deep Dive – Home Automation Internet of Things Internet of Things Smart Homes HOME AUTOMATION SMART HOMES REMOTE AC HOME LIGHTING WIRELESS SWITCHES WINDOW SHADES MANAGEMENT WEARABLE GARDENING FURNITURE SMART KITCHEN MONITORING TECHNOLOGY DEVICES MANAGEMENT SMART CARS HOME SECURITY VIDEO MONITORING LOCKS INDUSTRIAL & ALERTS INTERNET OF THINGS ENERGY EFFICIENCY INTERNET OF THINGS THERMOSTAT SMART RADIATORS SMART PLUGS MONITORING INFRASTRUCTURE Deal Discovery Made Easy Home Automation Home Security Energy Efficiency Company Details: Home Automation (1/4) Company Details Funding Investors Vivint [Provo, 1999]: Vivint is a technology company developing home automation systems, where every piece of technology works together intelligently to enhance safety and convenience, and increase energy efficiency. The Vivint Vivint Go! control panel, the base through which all of their other products communicate creates a streamlined network. It $565M Goldman Sachs connects all of the home’s smart systems such as security, HVAC, lighting, small appliances, video and others. It was purchased by BlackStone in Nov 2013 for $2B. SmartThings [Washington DC, 2012]: SmartThings has created a variety of easy-to-use sensors that can be placed First Round Capital, SV Angel, Lerer in homes, office, and car. Has opened up its developer tool kit to third-parties and built an online shop where SmartThin Ventures, CrunchFund, A-Grade customers could find devices that leverage its technology. The startup is building a platform for developers to connect $15.5M Investments, BoxGroup, Greylock gs everyday objects. Raised $1.2M on Kickstarter in Sept 2012. Won the Spark of Genius award at the 2012 Dublin Web Partners, Highland Capital Partners Summit. KoolTechs [Houston, 2013]: Kooltechs offers home protection and device tracking system. The KoolWand acts as a Bluetooth tracker for the user's items, pets or children and warns them when they move out of range. It can act as a fitness tracker as well. Their KoolBridge device acts as a door alarm, warning the user of intruders. It supports voice $0.1M KoolTechs control of smart devices such as Nest thermostat as well as acting as a remote for the user's camera, music player or smartphone camera. These products can combine to act as a home entertainment control hub. Raised more than $56k on a goal of $50k. LightwaveRF [Birmingham, 2009]: LightwaveRF offers a range of intelligent dimmers, radiator valves, sockets and Lightwave sensors. These sensors allow the user to control all of their devices through their smartphone app (iOS and Android) through WiFi. It's products are available through Maplin stores, online suppliers and independent wholesalers. RF Internationally the company now has orders for sample packs in 34 countries. It is also in discussions with potential distributors in India and Australia. Bluesmart [New York City, 2014]: Bluesmart is a Bluetooth-connected suitcase that tracks its own location that offers a variety of features. Features include: self tracking through built-in GPS, a 37W battery for device charging, Bluesmart proximity-triggered lock and built-in digital scales. The Bluesmart companion app tracks position, countries visited, time spent in each, airports visited, total miles traveled, and real-time travel data such time till next flight. Raised $1.366M on a goal of $50k on Indiegogo. Deal Discovery Made Easy Home Automation Home Security Energy Efficiency Company Details: Home Automation (2/4) Company Details Funding Investors Viva Labs [Oslo, 2013]: Viva Labs offers products and services for home automation and energy efficiency. Device uses smart algorithms, GPS tracking, video surveillance and intelligent sensors help control and monitor home. Their Viva Labs product mix contains smart plugs to control and monitor the plugged in device. Viva uses GPS and sensors to automatically adjust lights and heating. Offers a smart phone application to monitor and control from outside the home. Ottomate [Washington DC, 2013]: Ottomate is a home automation system that allows the user to save on his electric bill all while automating the house. The Ottomate system works by recording the user's schedule during the first two weeks of having set up the Ottobox. After recording the user's schedule for the first two weeks the system will Ottomate follow the schedule and will adjust it if the user were to make any changes to his/her schedule. The System will record the schedule by