Hotels Lose Some Super Bowl Yardage

Home , Leona Helmsley, Martin Shaw, PureWow

THE LIST AREA’S TOP WOMEN- OWNED COMPANIES CRAIN’S® PAGE 16 NEW YORK BUSINESS

VOL. XXIX, NO. 36 WWW.CRAINSNEWYORK.COM SEPTEMBER 9-15, 2013 PRICE: $3.00 Hotels lose some Super Bowl yardage

NFL cuts back on the 18,000 rooms it had reserved for big game; nightly rates take a hit

BY LISA FICKENSCHER

The Super Bowl at MetLife Stadium on Feb. 2 is expected to be a financial win for New York, with hundreds of thousands of people coming to the area. But the hype has not yet translat- ed into the blitz of hotel reservations—and LUX IN FLUX: 5-star spots sky-high room rates— supersize the event’s boosters their super had been expecting. suites P. 3 That may be good news for football fans,but hoteliers are hardly cheering. Sources say the National Football League in recent weeks has been elim- inating or scaling back the number of See SUPER BOWL on Page 44 GRAND MASTERS: Brokers Doug Harmon (left) and Adam Spies have racked up billions in property sales this year. fred harper Hard left turn for City The trophy hunters Council

Sales duo on track BY DANIEL GEIGER Liberal activists plot to top billion-dollar Sixteen years ago, the so-called Queen of Mean, Leona Helmsley, threw an obscure 2014 agenda with building club in NY. broker by the name of Doug Harmon a helluva big bone. She asked him to sell the few obstacles in sight fabled $5 billion real estate portfolio that she had inherited from her husband Harry. One reason: They “Leona took a chance on me, and it brought me into a whole new world,” said BY CHRIS BRAGG Mr.Harmon of the assignment,which included finding buyers for everything from the AND ANDREW J. HAWKINS know who’s buying Graybar Building next to Grand Central Terminal to the vast Starrett-Lehigh Build- ing overlooking the Hudson in Chelsea. He was just 35.“I was dying for that opportu- Mandatory paid sick leave for all small (and the size of the businesses.A living-wage requirement nity, and I took the time to go through all the paperwork and get to know every single for retailers. Curtailed development bidders’checkbooks) property like the back of my hand.” See TROPHY on Page 43 subsidies. Higher unincorporated business taxes for filers making more

36 than $500,000. A tax hike on hedge-

5 REPORT SMALL BUSINESS fund managers. No matter how the Sept. 10 pri- Not so temporary anymore. Firms lean mary elections shake out, ideas anath- on freelancers to right-size workforces ema to the business community are more likely to become reality starting Page 13 next year, as City Council liberals go NEWSPAPER See LEFT TURN on Page 42 71486 01068 0 EDITOR’S NOTE

¡Ay, caramba! FYICRAINSNEWYORK.COM Maybe you read about last month’s raucous union protests in Mexico City that upended daily life in the Five years later, capital and forced legislators to NYC is still recovering cancel a vote on the heretical notion of evaluating teacher ive years ago this week—on competency.This in a country Sept. 15, 2008—the global where teachers sell or even financial markets went into Glenn Coleman F Lehman bequeath their posts to successors. I cardiac arrest. First,

was vacationing 300 miles south- Brothers filed for bankruptcy in the newscom east, in the colonial city of Oaxaca, home of the most largest corporate failure ever. The hard-core elements of Mexico’s teachers’ unions. same day, free-falling Merrill Lynch rushed into the ultimate financial shotgun marriage with How hard-core? Oaxaca’s main square, among Bank of America. A few days later, panic spread to the $3.6 trillion money-market-fund Mexico’s most beautiful, hosts an occupation camp of business when a prominent fund with a lot of Lehman debt “broke the buck.” Then, American aggrieved teachers who’ve been protesting for 35 International Group had to be rescued by the government in the mother of all bailouts. years.This was my fifth visit since my 20s, and as I The repercussions are still echoing. Barclays bought Lehman’s U.S. operations for a song. strolled past the Trotsky posters and acknowledged a Merrill’s brokerage force is perhaps the most valuable business owned by BofA. AIG shrank few familiar faces—“Hola. What’s new?” “Not much, considerably by selling assets to repay its bailout. The money-market-fund business fought off blanco”—my thoughts turned to Michael Mulgrew, most federal reform attempts, but it too is much smaller now. president of the United Federation of Teachers. For About 30,000 Wall Streeters lost their jobs right after the crisis. Just 8,000 have found their the record: Mescal was not a factor; medication for a way back. JPMorgan Chase and other large banks continue to pare staff, even though profits are scraped shin prevented me from imbibing. It’s just quite high again—a benefit of fewer competitors. Seems it’ll be a while before Wall Street is the that Mr. Mulgrew made quite an impression during sort of economic force it was just before the crisis. —aaron elstein an October 2010 meeting with Crain’s editors in which he insisted it was impossible for management CBS RETURNS TO TV. A monthlong and the settlement did not require to fairly evaluate a New York City schoolteacher, retransmission-fee dispute between the NFL to admit wrongdoing. The HOORAY! unique flowers that they are, and made clear that his Time Warner Cable and CBS that deal, which applies to retired players SUNNY’S BAR reopened 10 months after school-reform strategy was to wait out the third left millions of cable customers with- with neurological problems, was Superstorm Sandy flooded the Red Hook, out Big Brother and Showtime’s Dex- seen as a win for the NFL,which po- Brooklyn, establishment. Bloomberg term and negotiate a new contract with ter finally ended Sept.2.CBS report- tentially faced billions of dollars in li- the next mayor. Here we are three years later. Voters edly got the lion’s share of what it was ability payments and legal fees if the will soon decide who’ll sit across the table from Mr. asking—payment of as much as $2 case progressed. Criticism of the Mulgrew to haggle over teacher pay, work rules and per subscriber, up from less than $1, league has increased as more former and additional digital rights. The players have been diagnosed with evaluations. And it’s not just his union, of course, but blackout affected more than 3 mil- brain trauma.… GARMENTOS SEW UP every municipal union that’s lined up for the next lion Time Warner Cable subscribers GRANTS. The city gave apparel man- mayor, clamoring for up to $7.8 billion in back pay here and in seven other cities and ufacturers a major lift, with a new under expired labor contracts. My shin has healed. I gave upstart company Aereo a boost. grant program for upgrading facto- OY VEY! (See related story, Page 3) … NYC ries that are headquartered in the five know exactly what I’ll be pouring for myself at home SUES TO HALT SUITS. Mayor Michael boroughs and are at least two years TWO KITTENS on subway Tuesday night as I settle in for the election returns. Bloomberg isn’t giving up on the Po- old. The city’s Economic Develop- tracks caused a lice Department’s ment Corp. and 90-minute controversial use of ‘Speeding Andrew Rosen, suspension of stop-and-frisk. He CEO of fashion the B and Q THIS WEEK IN CRAIN’S trains in sued the City Coun- continues house Theory, have Brooklyn. cil for passing a law to already given the IN THE BOROUGHS------3 allow New Yorkers to be the program $1.5 mil- IN THE MARKETS------4 who believe they No. 1 killer on lion to finance new firm owns more than 120 consumer were racially profiled equipment, worker brands. … INVESTORS CHECK OUT THE INSIDER ------6 to sue. The mayor the streets of training and even FOURSQUARE. Two big firms, DIGITAL NY------7 says the council over- New York’ rent.… JARDEN BUYS Microsoft Corp. and American Ex- stepped its authority, YANKEE CANDLE. The press Co., are reportedly vying for an BUSINESS PEOPLE ------8 —City Transportation as state laws govern owner of Mr. Coffee equity stake in Foursquare, the OPINION ------10 Commissioner Janette police procedures. … Sadik-Khan, on the machines will soon Manhattan-based social-media site NFL PUNTS ON LITIGA- GREG DAVID------11 installation of speed provide scented can- that allows users to show people lo- TION. The National dles and home-decor cations they visit. Earlier this year, STEVE HINDY ------11 cameras in school zones Football League products. Jarden Foursquare raised $41 million in SMALL BUSINESS------13 agreed to pay $765 Corp. agreed to buy debt to bankroll its operations. The THE LIST ------16 million to settle a lawsuit that ac- Yankee Candle, the largest candle firm is also negotiating with venture NEW YORK, NEW YORK cused it of hiding its knowledge maker in the U.S., for $1.7 billion. capitalists to convert its debt into CLASSIFIEDS ------Daniel Craig is among many 38 about the risk of players getting con- The all-cash deal is expected to boost equity, but talks may not lead to an stars playing Broadway. P. 45 SOURCE LUNCH------46 cussions. More than 4,500 players Jarden’s adjusted earnings per share actual deal. and their families brought the suit, by about 10%. The Rye, N.Y.-based —amanda fung CORRECTION The Baccarat Hotel is slated to stand 50 stories tall and reach completion in 2014. Those facts were misstated in the Aug. 26 Stats and the City chart “The city’s future skyline.” STORIES TO WATCH THIS WEEK vol. xxix, no. 36, september 9, 2013—Crain’s New York Business (issn 8756-789x) is published weekly, except for double issues the weeks of July Fourth, July 29, Aug. 12, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address Sept. 9: First day Sept. 10: Sept. 11: Sept. 12: New changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, of New York City Democratic and 12th anniversary York Fashion Week MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one public school year GOP primary commemoration rolls up the year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved. election day of the 9/11 runways. terrorist attacks Ta-ta, dahling!

2 | Crain’s New York Business | September 9, 2013 TV IS PERSONAL: IN THE CEO Chet Kanojia says Aereo complies BOROUGHS with the law because each tiny antenna BRONX acts just like the ‘rabbit ears’ of yesteryear. Landmark struggles in new life Reborn mint draws tenants aplenty, just not ones hoped for

BY CARA S. TRAGER

Last year, Cheni Yerushalmi took a page from the Field of Dreams play- book—and poured more than $600,000 into creating a first-class business incubator that he reckoned could attract some of the best entrepreneurs around. After all, the new facility also happened to be in a

buck ennis landmarked former currency- printing building that had just undergone a major renovation and en- joyed commanding views out across Hunts Point in the Bronx. Aereo wants TV to be free-ish The bet paid off. Within a year, 50 tenants had signed on at his 11,000-square-foot spread in the ens to upend broadcast TV: streaming its chan- ices. The U.S. District Court for the District of 104-year-old BankNote Building. Long Island City startup nels without paying for them. Columbia granted a preliminary injunction They range from a compost pickup In August, Time Warner Cable, in its fight against the company,giving hope to broadcasters service and a picture-book publish- takes on broadcasters in over carriage fees with CBS,trumpeted Aereo as that they will succeed in shutting down Aereo. er to an online marketing enter- court and across nation a way for New Yorkers to watch the network Rather than fixate on lawsuits and contract prise—all of which pay monthly while it was blacked out on the cable system.The disputes, Aereo founder and Chief Executive rates of $195 for shared work space, hullabaloo was at least as helpful at spreading Chet Kanojia said the two-year-old company is or $257 for a fully wired desk. BY MATTHEW FLAMM word about the Long Island City-based startup focused on innovation. There’s just one problem. While as the legal fights broadcasters have waged in “As the tech-story novelty dies down, as it the entrepreneurs love their digs Aereo has been blessed by the publicity gods ever hopes of suing it out of existence. will, and the legal novelty dies down, as it in- within the Sunshine Bronx Business since it was greeted by lawsuits upon its 2012 Last week, Fox, CBS and other broadcasters evitably should, the next phase will be the inter- Incubator, they are finding the launch. The company has been building its scored a court victory over a similar service,Film- esting new things happening on our platform,” surrounding industrial area to brand with the help of nonstop controversy On X, which marked their first win in the long- Mr. Kanojia said. “We use technology to create be lacking much of what they need stemming from its use of technology that threat- running battle against streaming television serv- See AEREO on Page 44 See MINT on Page 42 Hotels ramp up race to woo STATS AND THE CITY by Emily Laermer

PRIMARY TIME: Five leading Democrats and three Republicans want to superrich to high-end suites be mayor. On Sept. 10, voters will narrow the field. ACTIVE REGISTERED NYC voters who are Democrats; 10.8% are Republicans tive list of complimentary perks rooftop deck with a raised hot tub 68.3% Chocolates on such as spa treatments and luxury- overlooking the Manhattan skyline. car transportation to the airport. The upgrades are driven, in part, PORTION of active registered voters on Staten Island who the pillow? Meh. are Republican, the highest rate in any borough. In Guests of the Palace’s new by global hotel trends and the grow- 29.1%Tottenville, S.I., 44% are Republicans How about a Champagne Suite, for example, will ing number of wealthy Russians, immediately notice a dramatic light Brazilians and other foreign visitors diamond ring? BALLOTS CAST in the 2009 coming to New York. Guests from mayoral election, out of the Middle East, who have been a 1.2M4.1M registered voters, the lowest BY LISA FICKENSCHER ‘These units mainstay of high-end suites here,ex- turnout (29%) in decades give the pect the same “wow” factor that they The priciest hotel rooms at the Man- are getting in their travels outside the GOOGLE HITS darin Oriental,the New York Palace, U.S.They sometimes stay for months for the name the St.Regis and the city’s other five- property at a time, renting out entire floors for 164MAnthony Weiner, more than star hotel properties are about to get their entourages. They might spend any other candidate. John a lot more expensive as they unveil prestige’ up to $1 million for a one-month Catsimatidis had the fewest of the the results of major renovations. stay,said David Chase, general man- major candidates, with 268,000 Gone are the cookie-cutter suites ager of the New York Palace hotel. of the past.These new spaces resem- There hasn’t been such an elite- COST of running a New ble expansive private residences re- room race in the city since 2007, $20MYork City primary election plete with valuable artwork, state- fixture of multicolored hand-blown when the Four Seasons completed of-the-art kitchens, panoramic glass in front of the floor-to-ceiling its $50 million Ty Warner Pent- NUMBER of polling sites in the city Sources: NYC Board of Elections, views of Manhattan and an exhaus- windows. The three-story suite— house (named after the hotel’s own- 1,239 Prime New York, WNYC which cost $3 million to build—is er).At $45,000 a night,it is the most istockphoto SEE inside the sweet suite at aptly named because it has a rustic expensive hotel key in North Amer- ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY CrainsNewYork.com/video wine cave, and boasts a private See HOTELS on Page 44

September 9, 2013 | Crain’s New York Business | 3 IN THE Fashion Week’s gloomy outlook MARKETS Slow back-to-school The watchword is “comfort.” tancy WGSN. “Everyone feels by Aaron Elstein Last week,catwalk models were better when they put on some- season puts pressure more comfortably attired thing more pared down and on biz to boost sales than the scenesters wearing simple that’s not screaming gold lamé and 6-inch stilet- a trend.” tos. And the color is white, Fashion Week is expand- BY ADRIANNE PASQUARELLI experts enthused. ing its venues to showcase “It’s a new beginning,” wares to a wider audience.For New York Fashion Week’s nine days said Lizzy Bowring, director the first time, Grand Central of pomp-filled shows, presentations of womenswear at trend- Terminal will play host. The and parties are holding court against forecasting firm Stylesight. transportation hub’s Vander- a sobering backdrop. After a dour “It starts the season out with bilt Hall hosted shows from back-to-school shopping season, a fresh spirit.” Ms. Bowring the National Football many firms expect sales during the said many designers are grav- League and Diesel Black crucial holiday period to be flat. itating toward fluid silhou- Gold last week, and a chil- The twice-yearly gathering that ettes that move away from the dren’s activewear event is began Sept.4 attracts about 232,000 body because they are easy to scheduled for Tuesday. The attendees annually and generates wear and comfortable. BCBG, space can accommodate more $865 million in economic activity for example, presented several than 700 attendees and could play each year, according to figures from loose-fitting dresses. a more prominent role next year, the city’s Economic Development Key items from de- explained Fern Mallis, GO WITH THE FLOW: Corp., but such spending is unlikely signers will include but- BCBG featured loose-fitting, the creator of Fashion newscom to take the edge off retail sales that ton-down shirts, culottes comfortable dresses in its Week who is working as are expected by the National Retail (the skirt-pants combina- spring collection. a consultant to GCT. Federation to be down about 8% for tion popular in the 1970s) “People are looking the back-to-school period. and long, fluid skirts for for interesting venues Pension burdens That has put pressure on fashion an Annie Hall-type vibe.That look “is all over the city, and it’s a nice alter- houses showing their spring 2014 not tricky to wear,” said Sheila native to some of the piers and collections to come up with prod- Aimette, vice president of North garages and funky places people are Ⅲ gettyimages ucts that can stir sales. American content for trend consul- showing in,” Ms. Mallis said. drive Verizon call

o hear it from CEO Lowell McAdam (above), the decision by Verizon Communications to buy out TVodafone’s 45% stake in Verizon Wireless was driven by an opportunity to take full control of a growing and lucrative business. But while Mr. McAdam might be looking toward the future, last week’s deal was struck in no small part because of commitments Verizon made back when phones were hulking Western Electric rotary dialers

that hung on the kitchen wall. resent as much as Verizon spends The commitments are the bil- on capital expenditures—in other lions that Verizon Communications words, invests in its business—in a is on the hook for in traditional pen- given year. T ogether sion and health care benefits to re- This gloomy state of affairs tirees. Those benefits began back in helps explain why Verizon was will- the days when Verizon predecessors ing to dig deep and pay Vodafone Bell Atlantic and Nynex employed $130 billion so it could take full we are thousands of New Yorkers as line control of its wireless business, workers, operators and so on. Here’s which generates about $20 billion a fun fact: As Verizon has re- in cash annually. A spokesman engineered itself over the years,more wouldn’t comment on what Veri- stronger people now collect a pension check zon would do with the money after from it (205,600, to be exact) than it acquires the division. currently work there (183,400). What is known is that Verizon No surprise, then, that Verizon’s proposes to finance the deal by is- pension and health care obligations suing $60 billion worth of new are burning a hole in its balance shares and borrowing most of the sheet. In fact, the defined-benefit rest. Here’s where things could get pension plan had $27 billion in ob- dicey.Verizon is as blue-chip a bor- ligations yet only $18 billion in as- rower as they come, yet interest sets at the end of last year,according rates have marched higher over the to the company’s most recent annu- past four months, and last week a al report. Verizon’s retiree health Bloomberg investment-grade cor- care and life-insurance benefit plan porate bond index yielded 2.9%. was even more underfunded, with For Verizon, the key figure is $27 billion in commitments but less 4.2%,the rate it uses to calculate pen- than $3 billion in assets. sion liabilities. If it can borrow for The strength of any structure depends on all of its separate components working together. The combination of lower in- less than that, Verizon could go a The Port Authority of New York and New Jersey recognizes that the strength of our region vestment returns—a result of most long way toward solving one of its depends on diverse businesses like yours. That is why we are committed to helping Minority, bonds yielding little for several most durable financial problems. It’s Women-owned, Small, and Disadvantaged Business Enterprises gain invaluable access to years—along with higher post- certain that other New York compa- networking, training, and vital business ventures in our region through our supplier diversity retirement benefit costs has forced nies with large and underfunded programs and contract opportunities. Verizon to record $16 billion in pension plans, including Pfizer, IBM pension-related charges over the and General Electric,are looking to see To learn more about our programs, visit www.panynj.gov/supplierdiversity or call 212.435.7803. past three years.Those charges rep- if Verizon can pull this off. Ⅲ

INCREASE IN U.S. CORPORATE merger- and-acquisition volume so far this year, according to Thomson Reuters. Before 1% the $130 billion Verizon-Vodafone deal, bloomberg news the pace of M&A in 2013 was down by 8%.

4 | Crain’s New York Business | September 9, 2013 Fly to Milan in a new fashion Enjoy multi-course gourmet meals and up to 1,500 channels of entertainment at every seat. Or simply close the doors to your Private Suite and relax in your own quiet space. Fly Emirates® non-stop from JFK to Milan starting October 1st. Say hello to arriving in style at Italy’s high-fashion hub.

emirates.com/usa

“Airline of the Year” 2013 Skytrax World Airline Awards THE Developers push for approvals INSIDER before Bloomberg leaves by Chris Bragg City Planning flooded BIG PLANS, LITTLE TIME with applications in MIDTOWN EAST: Bigger, taller the waning days of a buildings in 80-block area pro-growth mayor FORMER DOMINO SUGAR FACTORY: New plan includes towers as high as 60 stories BY MATT CHABAN 1 VANDERBILT AT GRAND CENTRAL: Proposed tower could rival Empire A derelict sugar refinery in State in size Williamsburg, Brooklyn, the world’s largest indoor ice-skating KINGSBRIDGE ARMORY: Huge indoor complex in the Bronx and a ice-skating complex with multiple rinks

63-story Ferris wheel on Staten STATEN ISLAND FERRIS WHEEL: newscom Island are among a crush of projects 63-story attraction overlooking the that developers are trying to get harbor Casino money stays off the table through the Department of City Planning before the pro- EAST FORDHAM ROAD, BRONX: n expected no-holds-barred showdown over the development Bloomberg adminis- More commercial development in legalization of full-scale casinos in New York has so tration comes to a close on Dec. 31, buck ennis 12-block area and its powerful chairwoman, Afar been characterized by bluffing and folding. Amanda Burden, steps down. add great uncertainty, and poten- The projects now heaped at the The proposal, to allow up to seven casinos with live Adding to the pressure on the tially months or even years of work. department’s downtown door at 22 dealers, depends on voters statewide approving a department, the mayor himself is “I hear from my members that Reade St.fall into roughly three cat- looking to win approval on a num- City Planning is saying that it’s too egories: city-led developments, pri- constitutional amendment in November, and a Quinnipiac ber of his own legacy projects, in- busy to take on any more projects, vate projects and those being pur- poll in June suggested the vote would be close. But at least cluding a massive rezoning of mid- but then they all keep talking and sued by private developers on public for now, although billions of dollars are riding on the town east. pushing, and City Planning some- property. For many, it almost feels outcome, supporters and opponents are not putting their The reason for the frenzy is sim- how seems to make room on its like now or never. ple: The planning commission, plate,” said Steven Spinola, presi- “No matter who the next mayor money on the table. along with the City Council,has the dent of the powerful Real Estate is, it’s going to be a year before you The New York Gaming Association, a deep-pocketed final say on the shape of all land-use Board of New York. “Planning is get anything new introduced,” said consortium of racetrack-based gambling halls that supports projects. Without City Planning’s working hard as hell, and we cer- Lee Silberstein, executive vice pres- the amendment, conducted an internal poll in August that approval now,dozens of projects will tainly appreciate all the effort.” ident at the Marino Organization, a need to start from square one with a With nearly one-third of the city public-relations firm that has indicated the referendum would pass easily, according to commission headed by the new rezoned under the current adminis- worked on numerous rezonings. sources. “This led many supporters to conclude that the best mayor’s appointees—seven of the tration, what’s left to do? A lot, it “The next mayor has to pick their course might be to refrain from an expensive public See CITY PLANNING on Page 43 13 members—a prospect that will turns out. campaign and just let the people vote,” said one insider, adding that there had been some outreach to supportive

CRAIN’S TOURISM AND THE CITY labor groups that would promote referendum, possibly in conjunc- passage. “Of course, all that might tion with several other developers BUSINESS Join Crain’s New York Business and the industry experts to explore how change if there’s suddenly a well- interested in building upstate casi- the tourism industry is continuing to drive and reshape New York’s financed opposition effort.” nos. OF SERIES economy and discuss recommendations for the next administration. Objectors to the amendment Mr. Cuomo also headed off op- include anti-gambling groups, but position by striking deals with Na- the millions of dollars for a cam- tive American tribes and with raci- PANELISTS: paign to defeat it would have to no owners whose New York come from casino operators who gambling venues might have lost stand to lose business to New customers if new casinos opened George Fertitta Steven Pipes York’s new venues. However, op- nearby. But the biggest reason opposition from out-of-state gam- position has not emerged is that in- CEO, NYC & Company President, Le Parker Meridien bling interests has yet to material- dustry giants do not have estab- ize. Even Donald Trump, who along lishments that would compete with other Atlantic City gambling with Mr. Cuomo’s first batch of magnates scuttled the last serious gambling resorts, said Alan Woinski, attempt to legalize New York casi- author of the industry newsletter Tracy Nieporent Cristyne Nicholas nos in 1997, has said he won’t op- Gaming USA. Director of Marketing & Partner, Chair, New York State pose the measure this time around. If Mr. Cuomo had not secured The reason seems to be that the passage this year of legislation ex- The Myriad Restaurant Group Tourism Advisory Council Northeast has since seen a prolifer- cluding live-dealer casinos from ation of casinos,and planting an ini- New York City for seven years, the tial four of them upstate, as Gov. situation could have been differ- Andrew Cuomo proposes, isn’t a huge ent. “The nice thing about upstate DATE: COST TO ATTEND: threat to national casino players. is that it’s this nice little area not a Wednesday, September 25, 2013 $80 for individual ticket(s). “The consensus is that’s played lot of others are near,” said Mr. PLACE: $800 for priority reserved seats of ten (10). John Jay College of Criminal Justice a part in calming the opposition,” Woinski. You must be pre-registered to attend this event. No refunds permitted. Michael Treanor Nevele 524 West 59th Street said ,owner of Of course, plenty of time re- For more information, contact Alexis Sinclair at 212-210-0739 or [email protected] Investors, a group that hopes to mains between now and Nov. 5, TIME: For sponsorship information, contact Nancy Adler at 212-210-0278 or [email protected]. 8:00 am - 8:30 am: Networking Breakfast build a casino in the Catskills. when voters turning out for the 8:30 am - 9:30 am: Program Host Sponsors: Nonetheless, Mr. Treanor said his New York City mayoral election are investors would spend an as-yet- expected to make up a bulk of the unknown amount in support of the statewide referendum’s electorate.Ⅲ

APPROXIMATE cost for the city to REGISTER TODAY decontaminate and recycle a crainsnewyork.com/events-nyctourismevent $100 400-pound refrigerator istockphoto

6 | Crain’s New York Business | September 9, 2013 DIGITAL NY

BIG BIZ INVESTS LOCALLY IN 2013 Outsourcing innovation ⅷ A $20 MILLION INVESTMENT led by Cox Media Group and Samsung Ventures in ad-tech company Collective ⅷ A $10.25 MILLION SERIES-A round in social media company RebelMouse by Corporations invest ing in their backyards as a place lion Ventures America Fund, a investors that include Softbank Capital where innovation could be.” $100,000 million catalyst fund for ⅷ A $150 MILLION FUNDING of e-commerce site Fab, courtesy, in part, of in nimble startups as Companies are also writing big- early-stage companies, and an incu- Chinese Internet giant Tencent ger checks.Their deals averaged $15 bator in Palo Alto. It reportedly is ⅷ in-house R&D fails million versus $9.5 million for the in- set to open an incubator here in Sep- SALESFORCE.COM led a $30 million investment in big-data company Relationship Science dustry overall, and 66 corporate tember. Still, corporations have a funds sank $1.7 billion into 126 history of abandoning the venture ⅷ GOOGLE INVESTED $17 million in financing site OnDeck Capital BY JUDITH MESSINA startups, 7% more than a year ago. scene when things don’t work out. ⅷ AN $11 MILLION INVESTMENT by Intel Capital and others in email company There are signs that big compa- “It’s not a big concern now, but Movable Ink new strategy by corpo- nies are committed to being big VC do all of these guys have the stom- ⅷ A $15 MILLION ROUND led by Merck’s Global Health Innovation Group for rations to outsource players, at least for now. Samsung, ach for this when the market turns?” Medivo, a health monitoring platform their R&D to startups for one, recently launched a $1 bil- wondered Mr. Sanwal. Ⅲ is increasingly driving the biggest venture- Acapital deals in New York City. Recently,Cox Media Group and Samsung Ventures led a $20 million BUSINESS OWNERS, investment in ad-tech company join the thousands of Collective. Early in the summer, New Yorkers who have Chinese Internet giant Tencent reduced their energy helped bankroll $150 million for use, gotten millions of e-commerce site Fab. dollars in rebates and Corporations have traditionally incentives, and helped invested in later-stage companies. the environment. But with internal R&D failing to deliver results,they are investing at earlier and riskier stages. If ideas work, companies have some control over the next big moneymaking idea. 1-877-870-6118 “There’s a lot of disillusionment conEd.com/GreenTeam on the corporate front that the kinds of returns from [internal R&D] haven’t been that high and that the work has not been at the cutting edge,” said Josh Lerner, a professor of investment banking at the Har- vard Business School and an expert on venture capital. “They have to look to other routes.” Venture part of ‘tool set’ In fact,a 2012 Booz Allen study of 1,000 companies’ R&D spending, “Making Ideas Work,” reported that only 43% of firms said efforts to generate new ideas were highly effective, and 36% said their efforts to convert ideas to product development were highly effective. “I work for a $48 billion company,” David Stevenson, executive director of the Merck Global Health Innovation Fund, told the audience at the IBM Smart Camp Global Fi- nals several months ago.“They need billion-dollar acquisitions to move the needle. Venture is not going to solve that problem, but it does provide one part of the tool set for us.” With a growing supply of tech companies,New York is a natural lo- cus of big companies’ attention, said analysts. Fully 14% of the money that corporations invested in startups in the second quarter was invested in New York,up from just 2% in the year-ago quarter,according to I MADE a recent report by venture tracker CB Insights. New York captured $248 million of those dollars versus Boston’s $173 million, putting it in second place after California. ENERGY EFFICIENCY “New York is becoming more of a hub for venture in general,and corporations are following suit,” said Anand Sanwal, CEO of CB In- sights. “They are increasingly look- A WAY OF LIFE To sign up for Crain’s DIGITAL NY emails, go to www.crainsnewyork .com/newsletters. BUSINESS OWNERS, GET ENERGY FIT TODAY.

September 9, 2013 | Crain’s New York Business | 7 20130909-NEWS--0008,0009-NAT-CCI-CN_-- 9/5/2013 4:40 PM Page 1

BUSINESS 61% Portion of Internet users who bank online, up from 18% in 2000 PEOPLE Source: Pew Research Center

EXECUTIVE MOVES BOILER ROOM: Abbey Brown works Arnold Worldwide: to persuade building Corey Mitchell, 44, owners to convert to joined the cleaner boilers to advertising agency save money on as president. He was heating. previously executive vice president and managing director at MRM. BBDO: Paul Suchman, 45, was promoted to chief marketing officer at the real estate firm, a newly created position. He was previously executive vice president. New York University: Lynn A. Goldstein, 65, joined as chief data officer of its Center for Urban Science and Progress. She was previously general counsel and chief privacy officer at JPMorgan Chase. Scholastic Parent & Child: Elizabeth Shaw, 39, was promoted to editor in chief at the magazine. She was previously executive editor. Rose Associates: Charlotte Sturgis, 34, joined the real estate firm as managing director of pre-construction, a newly created position. She was previously development manager at Trinity Works. SBLM Architects: Richard Votta, 59, joined as managing director, health care and wellness. He was previously project manager at Mount Sinai Medical Center. Denihan Hospitality Group: Patrick Chiapetta, 31, was promoted to corporate director of restaurants and bars. He was previously

buck ennis director of operations for GOTHAM GIGS Art and Soul. Cheryl Franz, 57, joined as vice president, learning and organizational development. She was previously director of learning and organizational effectiveness at Broadridge Financial Solutions. Oil’s well that ends dirty oil Wendy Pong, 44, joined as vice president, asset management. She was previously director of owner services at Starwood Hotels & Resorts Abbey Brown helps the city barrel toward cleaner fuel Worldwide. Susan Weigel, 42, joined as vice Abbey Brown held up a vial full of black, gooey money in the long run. No. 6 is so viscous that president, revenue management. She was previously vice president of The goal liquid. “It’s literally sludge,” she said, feeling its before burning it, building owners have to heat it channel intelligence within customer weight. “It’s really just gross stuff.” ¶ That “stuff ” up, wasting electricity.The goal is to cut heating insight and analytics at Starwood is to cut Hotels & Resorts Worldwide. is what Ms. Brown works day and night to oil soot in half by the end of 2013, and those Community Preservation Corp.: heating oil eradicate from New York City: heating oil No. 6, efforts are well on their way, she said. ¶ “There’s Christopher Banino, 44, joined the a fuel that, along with its nearly as noxious the environmental case, but there’s also the nonprofit as director of information soot in half technology. He was previously head of cousin, No. 4, burns in thousands of buildings’ business case,” Ms. Brown said. ¶ Several years information technology, Americas, at E.D. & F. Man Inc. by the end boilers, contributing significantly to the city’s ago, Environmental Defense Fund staffers in Shen Milsom & relatively poor air quality. Ms. Brown, 24, is the their Flatiron district offices could see black Wilke: Meredith of 2013 Environmental Defense Fund point person smoke rising from neighboring buildings. Around Lovejoy, 41, joined the consulting and working with the Bloomberg administration, the same time, the city began looking into the technology design which banned the burning of No. 6 by 2015 and issue. Ms. Brown, an asthmatic who grew up in firm as global No. 4 by 2030. ¶ She coordinates NYC Clean Seattle, first got involved with the effort as a director of marketing. She was Heat, the city program that entices businesses to Bloomberg administration intern.The impact is previously director switch to clean fuels far sooner. Changing boilers major: Converting 1,200 boilers is equivalent to of communications at HLW. Starcom USA: Warren Griffiths, 40, was is expensive, involving heavy labor and hulking 800,000 cars being taken off the roads for a year. ¶ promoted to executive vice president. new parts, but, she said, most building owners “We’re really pragmatic about finding solutions He was previously senior vice president and continues as global have been receptive to her team’s pitch once they to problems,” she said. “We’re not your typical digital director. are shown how cleaner fuels like biodiesel save environmental group.” —chris bragg Big Spaceship: Rob Thorsen, 38, joined

8 | Crain’s New York Business | September 9, 2013 20130909-NEWS--0008,0009-NAT-CCI-CN_-- 9/5/2013 4:40 PM Page 2

the digital creative agency as executive vice and New Zealand. president of client services. He was AJS Construction: Alex Santacroce, 53, CORPORATE LADDER previously executive client partner at MRY. joined as vice president and director of Refinery29: Nathan Coyle, 42, joined the construction. He was previously senior fashion and style website as executive project manager at SL Green. NEW WILLIS CEO MANAGES THE RISKS OF A FAST-MOVING WORLD Flocasts: vice president, head of business David Weiss, 43, joined the TODD JONES, the new chief executive of Willis North America, based in lower Manhattan, will development, a newly created position. digital video company as vice president He was previously an agent in the of multimedia sales. He was previously steer the risk-management and insurance advisory firm across new terrain increasingly business development department at vice president at USA Today’s high shaped by the influx of data. Creative Artists Agency. school sports division. “We are seeing the evolution of the importance of information and analytics, the HGTV and DIY Network: Phil Wendler, 35, joined as vice president insight and decision-making support that can be created out of them,” said Mr. Jones, 48. Robert Liuag, 48, of multimedia sales. He was previously “How do you really get at that data, and when you do, how do you parse through it in a way joined the television senior director of sales and partnerships that is meaningful?” company as vice at USA Today sports media group. The strong trend toward analytics and a deepening global connectivity president of research. Helpern Architects: Bennet Dunkley,42, He was previously joined as vice president, a newly created mean that Willis has had to adapt fast. “When you have floods in director of research at position. He was previously senior Thailand, you think, ‘What does that have to do with my business in lower NFL Network. associate at Boggs & Partners Architects. Manhattan?’ But where does your supply chain emanate from? It may PureWow: Kevin USA Today: Craig Kaplan, 47, was have a very real impact,” said Mr. Jones. Stetter, 37, joined the digital publisher as promoted to vice president of “We want to respond to technological changes in the industry,” he senior vice president of sales and advertising, New York, at the news said. operations. He was previously vice organization. He was previously director president, agency and brand of sales for Gannett’s U.S. community Mr. Jones, a graduate of Wake Forest University and NYU’s Stern relationships, at Medialets. publishing. School of Business, has been with Willis North America since 2003. New York Institute of Technology: Patrick Michelman & Robinson: He will remain its president, a position he has held since 2010, Love, 57, joined as vice president for Robert D. Piliero, 64, overseeing about 6,000 employees for the $1.3 billion retail joined the law firm as a student affairs. He was previously brokerage business of Willis Group Holdings. — EVA SAVIANO associate vice president for student partner in its affairs at Rutgers University. commercial and InMobi: Francisco Cordero,37,was business litigation KPMG: Jay Freedman, 45, joined the Hancock Life Insurance Co. leader. He was previously a partner. promoted to vice president and general department. He was accounting firm as principal, federal tax Essence: Brian Krick, 35, joined the Brian Moore, 39, was promoted to manager, brand, at the mobile previously a shareholder financial services, a newly created digital agency as head of search and interim tax services practice leader. He advertising agency, a newly created at Butzel Long. position. He was previously chief tax biddable, North America, a newly was previously a partner. position. He was previously general Clinton Management: Anne Cooleen,55, officer at Chilton Investment Co. created position. He was previously Anderson+Kill: Allen Wolff, 51, joined manager and regional director, Australia joined the real estate management Alden Sonander, 50, joined as a partner. senior director, search engine marketing the law firm as shareholder. He was company as vice president of operations, a He was previously vice president and operations, at Razorfish. previously a partner at Olshan Frome EXECUTIVE PROMOTIONS newly created position. She was previously global head of tax strategy at Thomson Grant Thornton: Craig Casey, 44, was Wolosky. U.S. Bank: The fastest way to get an announcement into principal at Morgan Steward Inc. Reuters. promoted to forensic and valuation services Scott F.Fitzgerald, 40, joined Crain’s is to submit online. Fill out the form Bleu Bespoke: Eric Vidal, 48, joined the Balfour Beatty Infrastructure Partners: Rob practice leader at the accounting firm. He as wealth management adviser for its at www.crainsnewyork.com/section/ digital agency as vice president of digital Keough, 42, joined the investment firm as was previously managing director. private client reserve. He was previously executive_moves. The Executive Moves column strategy. He will continue as digital strategy principal, a newly created position. He Carlos Ferriera, 39, was promoted to senior relationship manager at HSBC. is also available online. director at ICUBE-NEWYORK. was previously managing director at John transaction advisory services practice —eva saviano

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September 9, 2013 | Crain’s New York Business | 9 20130909-NEWS--0010-NAT-CCI-CN_-- 9/5/2013 6:21 PM Page 1

OPINION CRAIN’S NEW YORK BUSINESS

Shackle this tax plan editor in chief Rance Crain publisher, vp Jill R. Kaplan wo New York business groups unveiled Unshackle Upstate plan. No bill can pass the Legislature EDITORIAL editor Glenn Coleman wish lists last week. Not surprisingly, without the support of downstate Democrats in the managing editor Jeremy Smerd Assembly, and they are about as likely to approve $938 deputy managing editors Valerie Block, lowering the state’s infamously high taxes Erik Ipsen was the dominant theme from both the million in upstate-only tax breaks as Gov. Andrew Cuomo is assistant managing editor Erik Engquist Business Council of New York State and to sell his treasured muscle cars for scrap. senior producer, news Elisabeth Butler Cordova news producer Amanda Fung the advocacy organization Unshackle Targeted tax breaks over the years have produced a contributing editor Elaine Pofeldt bewildering, inefficient state tax code. Meanwhile, localities columnists Greg David, Steve Hindy, Alair Townsend Upstate. But there was a crucial crain’s health pulse editor Barbara Benson difference: The latter group’s proposal would provide tax already levy their own property taxes and—with Albany’s senior reporters Theresa Agovino, relief only upstate. permission—sales and income taxes. If state taxes were also Aaron Elstein, Lisa Fickenscher, Matthew Flamm, T Daniel Geiger, Adrianne Pasquarelli The Unshackle plan called for state income taxes on to vary from one county to the next, confusion would reporters Chris Bragg, Andrew J. Hawkins worsen and the image of New York state as a unified reporter/videographer Ken M. Christensen upstate households earning less than $50,000 to be cut by web reporter/producer Nazish Dholakia 25%. Corporate franchise taxes would be phased out over political entity would art director Steven Krupinski four years—again, exclusively upstate. State sales taxes be blurred. State taxes, deputy art director Carolyn McClain State tax breaks staff photographer Buck Ennis would be halved in certain counties upstate but stay at 4% by definition, are copy desk chief Steve Noveck copy editor Thaddeus Rutkowski everywhere else. And the “temporary” energy tax imposed on only upstate statewide. data editor Suzanne Panara businesses during the Paterson administration (and already We have long assistant data editor Emily Laermer extended once) would be eliminated only for upstate would be divisive supported past efforts researchers Irina Ivanova, Eva Saviano manufacturers. and confusing to help upstate ADVERTISING, MARKETING AND PRODUCTION director of sales and marketing Upstate New York businesses certainly need attention as communities, where Nancy Adler economic growth senior account managers Irene Bar-Am, the Rust Belt struggles to recover from the painful decline of David Harkey, Jill Bottomley Kunkes, American manufacturing. But New York City’s economy has would take pressure off Courtney McCombs, Suzanne Wilson city taxpayers, who director of custom content Trish Henry its own problems, including alarming poverty, wage sales coordinator Lauren Black stagnation and an unemployment rate that is consistently have been subsidizing upstaters for years. newsletter product manager Alexis Sinclair credit Todd J. Masura (313-446-6097) higher than upstate’s.The disappearance of urban But a business-improvement plan that applies state tax director of audience & content manufacturing has left large numbers of city dwellers with rates unevenly is not an improvement at all. Quite the partnership development Michael O’Connor senior marketing manager retail and service jobs that offer lower pay and a much contrary: It’s a divisive idea that ignores New York City’s Catherine Schutten narrower path to the middle class. difficulties and dilutes the message that businesses in every director of conferences & events Courtney Williams Economics aside, it’s hard to see the political logic of the corner of the state need help. reprint sales manager Lauren Melesio production and pre-press director Simone Pryce advertising production manager CRAIN’S ONLINE POLL COMMENTS Suzanne Fleischman Wies ONLINE AND INTERACTIVE SERVICES senior web developer, interactive Chris Tumminello Guv floats their boats TO SUBSCRIBE: For print and digital subscriptions or customer AN INDUSTRY RESCUE service, e-mail [email protected] traditional mid- to late-January Center. As a director of the Park or call 877-824-9379 (in the U.S. and Canada) or Re CrainsNewYork.com dates will help reinvigorate the Slope Fifth Avenue Business 313-446-0450 (all other locations). $3.00 a copy for articles about the Progressive recreational boating industry, Improvement District, a the print edition; or $99.95 one year, $179.95 two Insurance New York Boat generating much-needed sales frequent complaint I hear is that years, for print subscriptions with digital access. www.crainsnewyork.com/subscribe

newscom Show date change: By for small businesses such as boat Barclays is not doing enough to returning the world’s first and dealerships, marinas and marine send business our way. I argue TO ADVERTISE: ARE YOU HAPPY WITH longest-running boat show to retailers.This comes at a time that although we were promised Contact Nancy Adler at late January, Gov. Andrew when the industry is growing. a bill of goods by the arena [email protected] or call 212-210-0278. THE CHOICE OF Cuomo has saved a vital Sales of new boats across the developer, retailers and www.crainsnewyork.com/advertise CANDIDATES IN THE marketplace for the industry. U.S. grew 10% last year and are merchants in the Fifth Avenue FOR INFORMATION ON OUR EVENTS: The annual boat show held expected to grow 5% in 2013. shopping corridor should focus Contact Courtney Williams at MAYORAL PRIMARIES? these dates for more than 100 The New York Boat Show more on what we could be [email protected] or 212-210-0257. years, but 10 years ago, the provides 30% to 50% of sales for doing differently to increase www.crainsnewyork.com/events Yes. There are experienced, qualified Javits Center moved it up, these businesses. If New York business, to practice sound TO CONTACT THE NEWSROOM: candidates who will be able to lead this city. forcing us to shorten the show doesn’t provide a viable business principles and to never 711 Third Ave., New York, NY 10017-4036 No. The candidates lack leadership and good by nearly 50%, costing business marketplace, it’s a missed take success for granted. editorial phone: 212.210.0277 ideas. I wish I had other choices. for our customers—small boat opportunity for the greater New Granted, options may be fax 212.210.0799 firms across New York and the York economy.What’s more, it limited when a lease expires Entire contents ©copyright 2013 Crain Communications Inc. Date of poll: Sept. 4 All rights reserved. ®CityBusiness is a registered trademark 243 votes Northeast. puts 1,856 marine businesses and the rent is jacked up of MCP Inc., used under license agreement. The mid-December/early and 46,303 boating-industry beyond what is reasonable to January dates hurt attendance: jobs across the state at risk. remain profitable. Bogota CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS In 2013, fewer than 30,000 —thomas j. dammrich Latin Bistro has benefited from chairman Keith E. Crain president Rance Crain 28% attended, down from 90,000 in President having Barclays nearby (more treasurer Mary Kay Crain Yes 2003, the last year of our National Marine Manufacturers from the concerts than sports Cindi Crain original dates. After a decade of Association events), but we are fortunate to executive vp, operations William Morrow less-than-desirable dates, have as our landlord the executive vp, director of strategic BUSINESS NEAR BARCLAYS 72% compounded by Hurricane nonprofit Fifth Avenue operations Chris Crain Gloria Scoby No Sandy’s effects, the show was Re “Retailers wilting in Committee, which doesn’t view senior vp, group publisher facing cancellation. Barclays’ shadow” (Crain’s,Aug. Barclays as a cash cow for its vp/production, manufacturing David Kamis Paul Dalpiaz Mr. Cuomo’s decision to 26): My business, Bogota Latin real estate holdings. chief information officer return the boat show to its Bistro, is near the Barclays —farid ali lancheros founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | September 9, 2013 20130909-NEWS--0011-NAT-CCI-CN_-- 9/5/2013 6:21 PM Page 1

next mayor? Or will the union essentially sit out a runoff? A primary with many What theme will drive a runoff campaign? How exactly would Ms. Quinn or Mr. Thompson close any ‘what ifs’ to answer gap against Mr. de Blasio? Their refrain of the past two weeks has been that the public advocate hasn’t ac- he most important city election in at least 12 years complished much of anything in his NEW DATA CENTER OPENS on Tuesday could leave more questions than an- various jobs. In a runoff, would they swers. Here are the “what ifs” that will dictate the argue that he is simply too liberal? If IN LOWER MANHATTAN so, would that even appeal to post-primary politics. Democratic primary voters? What What if Public Advocate Bill de Blasio wins the De- else could they do? o help New York City firms keep their Clients have access to conference rooms mocratic primary without a runoff? The first important sign will What will the winner of the comptrol- data secure and accessible in an emer- and staging space, with dedicated ler race do? T T Scott Stringer may have gency, Time Warner Cable Business internet and Ethernet access from Time be how enthusiastically the other Democrats unite behind him. been an unknown professional The second,and more important,is whether Mr.de Blasio will Class, a premier provider of business com- Warner Cable Business Class. An on-site politician before Eliot Spitzer en- munications solutions, recently opened its tech team provides “remote hands” around tered the race, but if Mr. Stringer energy-efficient data center at 395 Hudson the clock to those who can’t come to the move back to the center to undercut wins, he will be the giant-slayer of the Republican nominee (see be- New York politics, and his endorse- Street in the heart of Lower Manhattan. premises but need someone to work with low) for the general election or ment for mayor will be worth a lot. The pristine, 17,000-square-foot coloca- their equipment. whether he will continue to run as If Mr. Spitzer wins, can anyone tion facility offers companies of all sizes For companies looking to make their IT sys- the most liberal candidate to seek doubt he’d try to play kingmaker in the ability to rent premium storage space tems redundant, the center offers an ideal the mayoralty in more than a a mayoral runoff? for their servers and other IT assets at solution. Built on a seven-foot concrete decade. Will the Republican candidate— competitive prices in a building offering slab floor at a location 59 feet above sea What if Mr. de Blasio falls just short of almost certainly former MTA Chairman high-level security. level and equipped with two powerful back- the needed 40%? Will this year repeat Joseph Lhota—have a chance to win? As- “Information technology is the lifeblood of up generators, the facility did not suffer the scenario of 2005, when Antho- suming Republicans won’t commit flooding or power outages during Hurricane ny Weiner dropped out rather than hara-kiri by nominating the un- any business, and protecting these assets Sandy. For more information about intro- force a runoff against Fernando qualified and unelectable John Cat- in a secure data center is a high priority in Ferrer that would have been a bruis- simatidis, Mr. Lhota will wake up today’s business world,” said Ken Fitzpat- ductory rates, call 1-855-832-0623 or visit ing and racially charged repeat of GREG DAVID Wednesday morning having shown rick, Chief Operations and Transformation BUSINESS.TWC.COM/COLOCATION. 2001? Will the runner-up—Coun- little ability to raise money, having Officer, Time Warner Cable Business Class. cil Speaker Christine Quinn or for- yet to put together a coherent cam- mer Comptroller Bill Thompson— the United Federation of Teachers if paign message and, in the words of decide either that the runoff Mr. de Blasio gets 38% of the vote a leading business and government BUSINESS.TWC.COM/COLOCATION provides a reset,or their political ca- and Mr. Thompson, whom it has veteran I spoke with, “having failed reers are over if they lose, so why not endorsed, comes in second at 20%. to inspire anyone.” Can Mr. Lhota continue? Does it make sense to go all-out for change the assumption that he is a What will the unions do in a just-short- Mr.Thompson at the risk of anger- sure loser? That may be the most of scenario? Consider the dilemma of ing the odds-on favorite to be the important “what if ” of all.

STEVE HINDY

Transportation is more expensive. Simple way to help Energy is more expensive. People are more expensive. Small business needs the city’s small businesses help in reducing the cost of doing business in the city. I don’t know what the budget of have never met a politician who didn’t value small busi- the city’s Economic Development Corp. is, but I know it includes a lot ness as much as Mom and apple pie.Small business is the of people making six-figure salaries. creator of jobs.Small business is the backbone of the New I would like to see it abolished and York City economy.So I attended the Democratic may- replaced by a public/private venture-like fund dedicated to mak- oral candidates’ debate last month wearing my small- ing loans and grants to small busi- Ibusinessman’s hat.What did these candidates plan to do for me nesses, focusing on growing seg- in the next four years? ments like tech, food and fashion. Bill Thompson promised to appoint a “chief jobs officer.”An- Employees of this agency would fan out across the city, interviewing thony Weiner pledged to cut red pledged to replicate it in other parts small-business people, learning tape and make microloans to small of the city. (Interestingly, it seems about their problems and needs,and businesses. Christine Quinn called the private sector may be adopting recommending them for loans and CUNY a pipeline for tech jobs and the Navy Yard approach. Crain’s grants. pledged to award more city con- reported last month on plans to There would be successes and tracts to local businesses. Bill de develop the 6 million-square-foot there would be failures, just as with Blasio said he would end subsidies Industry City in Brooklyn’s Sunset private venture capital. Some of the to big companies and make loans to Park.) failures might be politically embar- small businesses. John Liu agreed You can call me simplistic, but I rassing, like the failed alternative- with this and said he would give think helping small business is not energy company Solyndra that the small businesses a tax break. complicated. My brewery (the Obama administration supported We’ve heard these lines before. I Brooklyn Brewery) and other small with a $535 million loan. cannot take them seriously. businesses I know want the same But that is the way venture capi- OK,maybe we can blame the re- thing that corporations that threat- tal works and doesn’t work. I’ll bet porters asking the questions for not ened to leave the city got from New there would be many more success- digging into this issue. I do know York in exchange for keeping their es than failures, and it would be that most of the candidates have workers here: lower costs. much more effective than the mar- recognized that the Brooklyn Navy The biggest problem with doing keting, export, finance and opera- Yard is one of the great successes of business in the city is the high cost tions advice that the government the Bloomberg reign and have of operating here. Rents are higher. now dispenses.

September 9, 2013 | Crain’s New York Business | 11 20130909-NEWS--0012-NAT-CCI-CN_-- 9/5/2013 4:39 PM Page 1

REAL ESTATE DEALS

agreed to lease 11,000 square feet at floor retail space in the neighboring his 32-story Pearl Street tower for sister property at 511 W. 25th St.,be- BARE BONES GM hangs out the 15 years, in a deal that includes ex- tween 10th and 11th avenues. pansion rights. Target will use the office for cre- “In the data-center business, we ative and marketing staff. It will use don’t measure deals by square feet, the retail area for events and as a ‘No Vacancy’ sign we measure by power,” said Mr. special exhibition space for new Sabey, chief executive of the build- products. ing’s landlord, Sabey Corp., a The company is taking the BY DANIEL GEIGER Seattle-based data-center builder spaces for 10 years. The asking rent and operator. By that measure, was in the $60s per square foot for orry, folks, but tenants eager to take space at the General Motors Windstream has agreed to con- the second floor and was about $115 Building,the 50-story spire overlooking Central Park at 767 Fifth Ave., sume up to 664 kilowatts in its new per square foot for the retail space, will have to take a number. The building, which is owned by a part- space but can raise its power needs according to Paul Amrich and Ross nership led by Boston Properties and is regarded as one of the city’s by 50%. Zimbalist, brokers at CBRE Group highest-end locations, just filled its last bit of empty office space. The asking rents at 375 Pearl St. Inc. who represent the 100,000- SBlueCrest Capital Management, a financial firm, has signed a deal to fill are in the $50s per square foot. square-foot building’s landlord, the the building’s entire ninth floor, a 38,000-square-foot space where asking Michael Morris of Newmark Related Cos., in leasing deals at the rents were $105 per square foot under the 10-year lease. Grubb Knight Frank led the team of property. “We’re now 100% full,”said John Maher,a CBRE Group Inc.broker who Newmark brokers that represents “Target wanted to put its creative is part of a team that arranges leases at the property. Sabey Corp. in leasing deals at 375 staff in the most creative neighbor- Daniel Posey,a broker with Studley,represented BlueCrest Capital Man- Pearl St. Michael Rareshide of hood in the city,” Mr. Amrich said. agement in the deal. BlueCrest will be moving to the GM Building from 9 Partners National represented The building is next to the High W. 57th St., a tower that also is regarded as one of the city’s best addresses Windstream in the deal. Line, in a neighborhood that has 485 MADISON AVE. and has attracted several blockbuster deals in the recent past.But whereas the seen an explosion of high-concept ASKING RENT; TERM: $54 per square GM Building is now full,9 W.57th St.still has large pockets of empty space, residential development, hotels and foot; 15 years mostly in the building’s base floors, that its enigmatic but visionary landlord, Big retailer targets art galleries since the elevated park Sheldon Solow, has appeared reluctant or unwilling to lease. west Chelsea opened four years ago. SQUARE FEET: 8,200 Mr.Amrich said that with every- TENANT; REP: Dr. David Samadi; Target, the huge mass-market thing going on in the neighbor- Shawn Harooni of Norman Bobrow & Co. center, he promised that the proper- retailer, is taking a decidedly non- hood, rents have jumped into the Old Verizon tower ty would usher in a new era of big big-box approach to its new $70s per square foot for upper floors LANDLORD; REP: Jack Resnick & lands new tenant data in the city that would spur fresh Manhattan office. at 511 W. 25th St., a record for the Sons; in-house representation growth in industries from finance The retailer,the second largest in property. BACK STORY: Dr. David Samadi, the When Dave Sabey purchased the and health sciences to technology. the country behind Walmart, has David Kleinhandler and chairman of urology at Lenox Hill Hospital and a leading expert in the former Verizon tower downtown at Slowly but surely, Mr. Sabey is leased the entire 24,000-square- Michael Politi, brokers at CBRE field of prostate cancer, will take the 375 Pearl St. two years ago and con- making progress on his goal. Data- foot second floor of 521 W. 25th St., Group Inc., represented Target in entire 21st floor of the building for his verted it into the world’s tallest data center company Windstream Corp. plus a 5,000-square-foot ground- the deal. Ⅲ new offices.

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12 | Crain’s New York Business | September 9, 2013 20130909-NEWS--0013-NAT-CCI-CN_-- 9/5/2013 4:38 PM Page 1

SMALL BUSINESS INSIDE The List New York area’s top women-owned businesses PAGE 16 ‘Individuals want to work this way, and employers want to [hire] this way’ REPORT —Jeff Wald, co-founder, Work Market, Page 14

Hired guns in hot demand Corporations farm out work to army of temps as costs, HELP mandates rise

BY ELAINE POFELDT

It would have been easy for Deb- bie Feldstein to stick with her high-visibility career as executive director of the New York Emmy Awards. But, after rising through WANTED the organization for 25 years, the Manhattan resident yearned for a change. She quit and,while figuring out her next move, found herself pok- ing around the Silicon Valley freelance marketplace Elance. On a whim, she bid on a gig writing a press release, work she’d done at the Emmys. She won the job and PART TIME got a rave review from the client. That was in late 1999. Excited by that success, she kept pursuing copywriting projects, and 20 HOURS/WEEK 21,119 soon found NUMBER of new herself with a “nonemployer” new full-time businesses, NY career—as a state, 2011 freelance Source: U.S. Census Bureau copywriter. She’s still at it, and recently helped a large international food company create marketing materials to introduce its pasta to the U.S. It’s the type of work that once might have been done internally. Many of the clients that have hired Ms. Feldstein in the past The part-time puzzle have been small businesses,but recently she has heard more from which the store is known,she reasoned. revenue in 2013, compared with 2012, larger ones, like the pasta maker, Small firms don’t want Within a few years, her attitude FULL UP its publicist said. often with offers of repeat work. to go through pain of changed.She was caught flatfooted too Number of U.S. part-timers Ms. Cole is one of a growing num- “Far more clients are looking for many times by employees who called in who would rather work ber of small business owners who,even someone who can be a long-term layoffs, try to right-size sick or moved on unexpectedly. full-time as the recovery picks up a little steam, partner,” she said. “I figured out a bigger pool of part- are making a conscious choice to shift Ms. Feldstein’s career as a free- workers’ hours timers was better than a smaller pool In millions some of their workforces to a part- 8.2 lancer has given her a front-row of full-timers—though I still won’t time model. view of a growing trend. Big com- have someone who comes in just once Small businesses typically lead panies—aided by platforms like BY ELIZABETH MACBRIDE a week,” she said. 5.9 economic recoveries by hiring full- Elance, with the technology to Although her small business has time workers. This time around, that separate experienced freelancers When Amanda Cole opened Yummy taken off in the past year—thanks to is not the case: Growth in part-time from those with fewer skills—are Mummy on the Upper East Side in the fact that the Affordable Care Act employment has been faster than in farming out work they once did in- 2009, she was determined to hire only mandates coverage of breast pumps— full-time employment. The number house to a swelling army of temps, full-time employees at the retail shop. about a third of the 17 workers in her of part-time workers in the country is contractors and freelancers to save Well-trained employees would be bet- company, which includes a shop and a up 5%,to 28.2 million,compared with money,reduce benefits costs, plug ter able to sell the pumps,bras and oth- website,are part-timers.The profitable July 2008 July 2013 July 2012, while the number of full- See FREE AGENTS on Page 14 er accoutrements of breast-feeding for store is on track to bring in five times its Source: U.S. Department of Labor See PART-TIME on Page 14

September 9, 2013 | Crain’s New York Business | 13 REPORT SMALL BUSINESS AT THE LITTLE CUPCAKE BAKESHOP: Owner Massimo LoBuglio with Rada Vilnits (left) and The part-time puzzle Jordanne Khatuntseva.

Continued from Page 13 an increasingly fluid economy, had bounced around,working in call time workers is essentially the same which demands 24-hour service and centers,restaurants and a retirement at about 116 million—leaving many relies on a workforce that is itself in- community,among other places,be- workers unable to get the full-time creasingly mobile in terms of geog- fore taking the job at Datalot. jobs they want.These facts have in- raphy and skills. Government policies are sup- spired plenty of speculation about Ms. Cole, for instance, conclud- porting the trend toward part- what’s going on in the overall econ- ed that major investments in train- timers and contingent workers by omy but little about what’s happening workers to be full-timers weren’t increasing labor costs. The Afford- ing in the usual vanguard of job cre- necessarily wise, if they weren’t go- able Care Act requires companies ation, small businesses. ing to be long-term employees. with more than 50 full-time work- buck ennis Datalot, a marketing-technology ers to provide health insurance or No hiring surge company based in Brooklyn, builds pay a penalty. After being delayed, STAFFING IS A PIECE OF CAKE Slow demand is certainly part of software and provides services to the mandate is expected to take ef- the explanation. The National Fed- Fortune 2000 companies to help fect in January 2015. THE 25 EMPLOYEES at Massimo LoBuglio’s two Little Cupcake Bakeshop eration of Independent Business’ connect potential customers with the Patrice Rice, of Dunkirk, Md.- locations spend many hours learning to create cupcakes like the Dreaming optimism index, which has tracked right salespeople. It generated $14.9 based Patrice & Associates Hospi- Princess, an almond-based concoction made with vanilla frosting, homemade economic ups and downs for four million in revenue in 2012.The prof- tality Recruiting, which has many meringue and raspberry drizzle, and then topped with toasted shaved decades, hasn’t yet broken 100, said itable firm increasingly relies on part- clients in New York,cited the case of almonds. They often share the process with customers, who see them working. Holly Wade, senior policy analyst at timers to serve its demanding clients. a 40-unit restaurant chain that is “I see them point out to people, ‘I made that,’ ” said Mr. LoBuglio. the NFIB’s Research Foundation. The firm has about 60 employees; now switching all of its workers to The training and sense of pride is one of Mr. LoBuglio’s secret weapons in a Typically, in a recovery, it would be 18 to 20 are part-time phone work- part-time status. Some large com- competitive labor marketplace. He’d love to be able to staff his shops with full- about 110—signaling a surge of ers who speak to customers before panies, including Darden Restau- time workers—but he knows that for his hourly pay, in the teens, he’s most likely to hiring. routing them into one of its clients. rants, which operates Red Lobster draw from a pool of students and other people who want a flexible lifestyle. But interviews with small busi- For instance, someone looking at a and Olive Garden, have already So the chance to learn a real skill—decorating—and to get their hands dirty nesses that are managing to grow certain patio dining set at 10 p.m. on shifted more workers to part-time (with flour and icing) is a selling point. He added, “We always want them to despite the economy suggest there’s a Friday who calls an 800 number is status. Labor costs in the hospitali- work as much as they can, but only if they can.” more going on. They are following routed to a big company’s salesperson ty business typically are about 35%, The business’s green, socially responsible mission helps him attract big companies’ lead to create on- in the same region. Ms. Rice said. motivated workers, he said. He sources ingredients locally, uses green demand, part-time workforces. Many of the part-timers are The new law will affect retailers materials like recycled denim insulation and Sheetrock to build out the stores, “What happened in the reces- graduate students or parents look- and restaurants the most. and donates to a nonprofit, FEED Projects, that provides meals to children. sion was that small businesses dis- ing to supplement their income, ac- The media have typically por- Mr. LoBuglio declined to reveal revenue. covered that part-timers and temps cording to General Manager Noah trayed the shift to a more contingent More businesses are likely to adopt Mr. LoBuglio’s approach in the future, are good,” said Steve King, whose Nierenberg. “The largest advantage economy as bad for workers. Mr. Lafayette, Calif.-based firm, Emer- to us and to the part-timers is the King points out that the vast majori- says Patrice Rice of Patrice & Associates Hospitality Recruiting. gent Research, provides data on flexible schedule,” he said. ty of contingent workers in the coun- In an economy that is increasingly focused on part-time gigs, small small businesses to large companies. Having part-time workers also try have chosen the lifestyle.Many of businesses need to make such contingent work into something The experiences of the recession gives the fast-growing company a the workers at Yummy Mummy, for resembling a career, she noted. were emotionally wrenching for ready-made pool of candidates for instance, are mothers.“They want to Emphasizing values and training is one possibility—but there also may many small-business people. Those full-time jobs. Indeed, small busi- spend two or three days a week with eventually be more structural changes. For instance, a company might make who had to lay people off are reluc- nesses increasingly use part-time their kids,” Ms. Cole says. it possible to advance on a part-time track. tant to commit again to hiring full- work to vet people. Yet there is a cost to the part-time “They’re going to do more to make part-time work more attractive,” said timers, he said. economy, especially to younger Ms. Rice. —ELIZABETH MACBRIDE “Many feel the employees are their Success story workers who, having graduated into family,”said Mr.King.“They’re legal- Adam Diab started out working the Great Recession, never had a ly and emotionally hard to get rid of.” about 25 hours a week around chance to establish the careers that bly fortunate to have found a place his supervision to easily track their Weathering economic difficulties Thanksgiving of last year.In May,he would allow them to move into full- where he could leverage his skills own performance through the Web. made owners say,“ ‘Hey I’ve got to do was promoted to operational lead. time work. and personality into a full-time job. “I feel like I have the opportuni- something different,’ ” he noted. “I showed them I would do what Mr. Diab, a new operational lead Now he is working on a project ty to make something of myself,” he But the larger factor seems to be it takes,” he said. The 29-year-old at Datalot, agrees. He feels incredi- that will enable the workers under said. Ⅲ

ly acute in New York, said Paul freelance marketplaces like oDesk. Free agents courted Gevertzman, a partner at account- He said he doesn’t need full-time ing firm Anchin Block & Anchin. help at the bootstrapped company— “In New York City,people would which has a little more than $2 mil- Continued from Page 13 of the U.S. workforce that is “contin- potentially have another layer of tax lion in sales and is profitable—and talent gaps and stay nimble in a more gent,” which includes freelancers, that is not getting withheld—that would have trouble occupying a tra- global economy. contractors and temps,may be as high ultimately the employer is responsi- ditional team. “If we have a guy just “I think we’re heading into a new as 33%, up from 6% in 1989. Anoth- ble for if the worker doesn’t report sitting there and working on a proj- era of doing business, where corpo- er report by Intuit projects that such properly,” he said. ect that doesn’t matter,and we’re pay- rations are no longer viewed as pa- contingent workers will make up 40% ing him $100,000, we could be ternal or nurturing—they’re just pay of the U.S. workforce by 2020. Fluctuating teams spending that in a different place in sources,” Ms. Feldstein said. Elance offers its clients,which in- the business,” he said. New York state freelancers earn Cautious approach clude Amazon,Cisco,CareerBuilder One factor that could loom for more than those in other states, and “Individuals want to work this and Walt Disney, help in classifying employers depending on contingent local businesses top the nation in em- way, and employers want to engage workers according to labor laws and labor is an uptick in full-time hiring. ploying freelancers.Hiring on Elance labor this way,” said Jeff Wald, co- will, on request, act as the employer Freelancers sometimes tire of the rose 51% nationally in the second founder of Work Market, a cloud- SINU’S LARRY VELEZ hires IT talent of record for its freelancers, to reduce economic insecurity that comes for out-of-state projects online. quarter of 2013, compared with the based “contractor management” buck ennis potential liabilities. with self-employment. same quarter last year. “A sizable por- platform in Manhattan.Work Mar- One sign that the trend is likely to “I don’t know anyone who doesn’t tion of that increase is from midmar- ket serves enterprise clients, includ- ees with freelance help he’s found on continue is the number of fast- want to be fully taken care of,in terms ket and enterprise companies,” said ing Adecco, Lockheed Martin and Work Market. This lets him tackle growth companies that are tapping of ‘Do I wish I had full benefits? Do Rich Pearson, Elance’s chief market- NCR, and is backed by investors projects in distant cities where he has into the freelance marketplaces, I wish I had a weekly paycheck?’ Of ing officer. Meanwhile, the average such as Union Square Ventures, no full-time staff. “If we can deploy which include oDesk. If they expand course I do,” said Ms. Feldstein. hourly wage for U.S. freelancers on Spark Capital and SoftBank. Work someone from Wichita for two using contingent employees, they’re Then again, she pointed out, she the site rose 5%, to $28, he said. Market, like Elance, tests its work- hours, versus flying someone out more likely to maintain a workforce has more security than many people Big companies are tapping into ers’ skills and know-how. there,it’s way more efficient,”he said. that includes them in the future. in traditional jobs—and no desire to the top tier of a growing group of Larry Velez, founder and chief Certainly, many big companies Antonio Evans, an Upper West go back to one. “If any one income workers who aren’t permanently tied technology officer of Sinu,a 10-year- are still taking a cautious approach. Side resident who is CEO of Friends- stream slows down, I have the flexi- to any company, though estimates of old Manhattan-based firm that Firms that make a mistake can face EAT,a seven-year-old restaurant di- bility to augment that,” she said.Tra- exactly how many people there are in serves as an outsourced IT depart- steep federal and state penalties for rectory and social network for food- ditional workers are often at the mer- this workforce vary. Accenture re- ment for about 100 companies, has failure to withhold the proper tax- ies, relies on a fluctuating team of cy of employers,she said,and wonder, cently estimated that the percentage often supplemented his 25 employ- es—a problem that can be especial- about 15 contractors found through “Are they going to keep me?” Ⅲ

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NEXT WEEK: THE Largest Women-Owned Companies Top benefits LIST Ranked by 2012 New York-area revenue consultants THE SCOOP TRENDS WOMEN-OWNED FIRMS STEP ON THE GAS BY THE BOROUGH NYC’s certified women-owned enterprises.

ince 2011,TransPerfect has increased its New York City head count by at least 2.6% Bronx 140 people, opened its first office in South Africa and acquired a company spe- 5.9% cializing in big data. Staten “We have goals every year to grow to certain levels,” said Liz Elting, presi- Island dent and chief executive of TransPerfect. Last year, the company, which pro- Svides translation and interpreting services, posted $342.4 million in revenue, up 14% from the year before. 13.8% 59.2% Like TransPerfect, more than two-thirds of the companies on Crain’s list of top Queens Manhattan women-owned businesses posted gains in revenue last year. As a group, the top 25 firms saw their cumulative revenue grow 8.9% in 2012, to $2.2 billion, from the year earlier. 18.5% wide world photos wide Collectively, the companies project 2013 will be even Brooklyn / better, with revenue expected to rise an additional ap FIRST WOMAN OF FINANCE: Muriel Siebert in 1977, a decade 10.3%. after she became the first woman to own a seat on the New York The growth reflects nationwide momentum for Stock Exchange. She died Aug. 24 at the age of 84. women-owned firms. More are reaching the million- Source: NYC Business Solutions dollar revenue mark than ever before. Last year, 152,900 hit that threshold, up 30.7% in the past decade, accord- WOMEN FLOCK TO NEW YORK ing to a report by American Express Open, a payment- card issuer for small businesses. That number is still The New York metro area is home to the greatest number of women-owned firms. Of the most small, with such firms making up just 1.8% of the na- populous metro areas, only Washington, D.C., has grown faster. tion’s 8.3 million women-owned businesses. However, just as on the Crain’s list, the fastest-growing group was Number of % change, companies generating more than $10 million in sales. Metropolitan area women-owned firms 2002-2012 The number of firms with revenue in that range grew New York/New Jersey 670,000 +10.8% 56.5% since 2002. “There are sources of support for that level that Los Angeles 417,900 +2.0% really did not exist 10 or more years ago,” said Julie Chicago 293,400 +8.2% ‘We have Weeks, a research adviser at American Express Open. In addition to the improving economy, Ms. Weeks Miami 235,200 +1.1% goals every credited the growth to a greater number of successful Washington, D.C./Maryland/Virginia 205,300 +16.7% female role models and improved networking oppor- Source: American Express Open year to grow tunities for women.Some fast-growing firms in which the majority of equity is originally owned by women to certain end up selling a substantial stake to outside investors LARGEST LOCAL EMPLOYERS who are men—and don’t get counted as woman- By number of 2012 NYC employees. owned as a result, she notes. levels’ TransPerfect Studies have shown that companies with greater 739 —LIZ ELTING gender diversity often outperform firms that include a Loren Communications International Ltd. smaller percentage of women.TransPerfect has benefit- 300 ed from this phenomenon. It runs a group that helps it Sharp Decisions Inc. retain some of its top female leaders. 279 “The company is stronger for that,” said Ms. Elting, noting that about half of the 75 members of her senior management board are women. D’Artagnan Inc. 125 “We’ve always had a lot of women at the company, and we’re doing our best to increase that every day.” Miller Druck Specialty Contracting Inc. —emily laermer 117

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16 | Crain’s New York Business | September 9, 2013 Join

in celebrating the Northeast Regional Brokers Honorees

September 18th, at Craftbar, 900 Broadway New York, NY - 6:00 – 8:00 pm UÊ Javier Gonzalez, executive vice president and partner at Axis Insurance Services L.L.C. in Franklin Lakes, N.J.

UÊ Scott Kannry, vice president, ﬁ nancial services group at Aon Risk Solutions in New York

UÊ Chris Keith, vice president-Healthcare Practice at The Graham Co. in Philadelphia

UÊ Brandon Mueller, a partner at Seubert & Associates in Pittsburgh

UÊ Aaron Rosenfeld, executive vice president of GFI Insurance Brokerage Inc. in New York

UÊ Dennis Tierney, senior vice president of Marsh Inc.’s claims practice in New York

UÊ Michael Tomasulo, management liability practice leader at AH&T Insurance Inc. and president of the brokerage’s Northeast region in Newark, N.J.

UÊ Harris Tsangaris, senior vice president at NFP Property & Casualty Services Inc. in New York Visit www.businessinsurance.com/40Under40 to register to attend today!

About the Awards: A thorough review is conducted by a panel of Business Insurance senior editors, who consider various criteria including client service skills, expertise and leadership qualities. Eight brokers are being honored in each region. The results are announced online, and the compilation of all 40 of the award winners will be in the October 7, 2013, issue of Business Insurance. Honorees are selected from nominations submitted by readers of Business Insurance. Brokers must be age 40 or younger on October 1, 2013.

PLATINUM SPONSORS: SILVER SPONSORS: WESTERN REGIONAL SPONSOR: 20130909-NEWS--0018-NAT-CCI-CN_-- 9/5/2013 6:32 PM Page 1

THE LIST Largest Women-Owned Companies

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18 | Crain’s New York Business | September 9, 2013 2013

HOW CORPORATE EVENT PLANNING DRIVES BUSINESS SUCCESS ...... S4

THE DO’S AND DON’TS OF HOSTING A SUCCESSFUL CORPORATE HOLIDAY PARTY ...... S7

INSIDE: FROM RUNWAY TO TABLE TOP: WHY FASHION AND COLOR TRENDS ARE CRUCIAL TO THE EVENT PROFESSIONAL...... S10

PREPPING FOR THE ANNUAL WINTER BASH: TRENDS FOR HOLIDAY PARTIES IN 2013 ...... S14 CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 Special Advertising Section

VENUE INDEX

Astra by Charlie Palmer S14

Apella, Event Space at Alexandria Center S18

Aureole S14

Bar Americain S4

Bowlmor S5

BR Guest Restaurants S10

Ça Va Brasserie S13

Circle Line Charters S11

Empire City Casino S8

Eventi, A Kimpton Hotel S2

The Helmsley Park Lane Hotel S9

S19 Symbolic harbor views Hard Rock Cafe Unparalleled service Hornblower Cruises & Events S3 Endless possibilities InterContinental New York Times Square S15

Intrepid Sea, Air & Space Museum S16

Manhattan Elite S17

Museum of Jewish Heritage S2

New York’s Hotel Pennsylvania S6

Neuman’s Kitchen S7

NYIT Auditorium on Broadway S4

FOR INQUIRIES OR A TOUR OF THE EVENT SPACES, CONTACT RACHEL HEUMANN 646.437.4206 | [email protected] Yankee Stadium S6

World Yacht S12 EDMOND J. SAFRA PLAZA 36 BATTERY PLACE IN LOWER MANHATTAN WWW.MJHNYC.ORG/SPACERENTAL

TOP LEFT PHOTO BY THOMAS HINTON; BOTTOM RIGHT PHOTO BY SARAH WOLFF; OTHER PHOTOS BY MELANIE EINZIG.

Special Advertising Section

HOW CORPORATE EVENT PLANNING DRIVES BUSINESS SUCCESS Signing o email and meeting NYIT AUDITORIUM ON BROADWAY in-person can bolster client The recently renovated NYIT Auditorium on Broadway is a state-of-the-art event space just steps from Lincoln Center and Columbus Circle. Convenient to all public transportation, it can accommodate a wide range of relationships events, from exclusive screenings to executive presentations, panel discussions to private parties. The 262-seat auditorium features a platform stage and has undergone an extensive audiovisual upgrade that equipped the space with high-definition digital cinema, and 35mm projection, 7.1 surround sound, the latest high- By Michael Vennerstrom and standard-definition videoconferencing capabilities, wireless broadband internet, and Mac and PC compatibilities. For more information, and to find out about our New Client Discount, visit nyit.edu/aob Corporate event planning may be one of the or call 1.888.730.4814 most underutilized—and misunderstood— strategic tools in professional America.

While many think of corporate events as a necessary expense with limited return, a properly planned aair is a prime opportunity for a company to achieve its goals.

It is a business axiom that personal relationships are the foundation of success. But a growing reliance on technology has re-

1871 Broadway, NY, NY - 1.888.730.4814 - [email protected] - nyit.edu/aob duced our ability to build relationships that directly impact sales, communication and motivation. In today’s digital marketplace, in-person events allow companies to combat GRACE, WARMTH the distance created by online networking. AND STYLE Here’s a look at the direct bene ts of corporate events, and how to capitalize on them: Bar Americain presents Bobby Flay’s Regional American menu in a warm and elegant brasserie environment. Conveniently located in the heart of midtown, Bar Americain’s Private Dining Room offers exclusivity and can accommodate EVENTS BUILD RAPPORT from 5 to 50 guests. Adjacent to the PDR, the Mezzanine provides sweeping views of the main dining room and is the In an increasingly impersonal and num- ideal setting for cocktail receptions as well as seated dinners. bers-driven business environment, corpo- Should your event require a larger venue, the entire restaurant rate events provide a unique opportunity to is also available for your exclusive use. build face-to-face relationships with customers, employees and suppliers. Yet the full potential of that opportunity is seldom realized due to a lack of understanding by corporate decision-makers, or a d earth of experience by corporate event planners.

IT’S ABOUT COMMUNICATION

For more information, contact Tracy Michaels || [email protected] At their core, most corporate events are com- āĆĂƫƫĆĂƫƫđƫƫ ČƫƫāĀĀāĊƫđƫĨĂāĂĩƫĂćĆġĊĈĀāƫđƫwww.baramericain.com/privatedining munication events. And to succeed, they re- (Continued on S6) S4

CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 Special Advertising Section

(Continued from S4) quire measurable objectives, clear messaging and effective strategies. Re- grettably, few companies focus on the strategic content of their event until the last min- h ost your holiday party ute, preferring instead to hone in on logistical at our house or budgetary requirements—without regard for desired outcomes. As a result, the logistical elements of the event may not support the strategic and communication objectives of the event.

EFFECTIVE CORPORATE EVENTS Corporate event planning must integrate both strategic and tactical elements to be

share in the tradition of yankees greatness by truly rewarding. Success requires a clear un- hosting your holiday party amid a backdrop of derstanding of the event’s business goals, and history at yankee stadium. how they support the company’s greater business initiatives. This strategic approach— book your event today: along with logistical planning—enables an 646.977.8400 or [email protected] www.yankees.com/events organization to realize the true value of a live

@yankeesevents Preferred by event. If your corporate event planning doesn’t include both strategic and tactical expertise, you aren’t gaining full value of your investment. Corporate events can be powerful tools if you invest the time and resources to make them effective. Remember: if you are hosting exactly the same event as last year, it’s likely time for a renovation.

About the author

Michael Vennerstrom is founder and president of Equinox Creative, a strategic communications company specializing in live meetings, events and trade shows. He is a 25-year veteran of the events industry, where his experience has helped deliver targeted strategic messaging to a wide range of clients, from health and beauty to manufacturing to medical devices. Equinox Creative combines strategic insight and planning with flawless tactical execution to change behavior and drive business results. To learn how to make your events more effective, visit their website at www.equinoxcreative.com

S6 Special Advertising Section CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013

THE DO’S AND DON’TS OF ter understand the upcoming plans for the organization. HOSTING A SUCCESSFUL DO TAKE THIS OPPORTUNITY TO MAR- CORPORATE HOLIDAY PARTY KET YOUR BUSINESS, SHARE PLANS FOR THE COMING YEAR AND BRING THE From mood to marketing, everything plays a role MEETING TO LIFE at the annual corporate fête You know this to be true: your employees are your best sales team. If they are (Continued on S8) By De-de Mulligan

Your corporate holiday gathering is just around the corner— and this year, you want it to be extra special for employees.

The team has gone above and beyond, and it’s time to celebrate hard-earned success. Rather than holding a boilerplate luncheon, you want to host a mo- tivational and festive party. Planner, beware: below are the cardinal do’s and don’ts of holiday parties.

DON’T TREAT A HOLIDAY PARTY AS A MUNDANE MEETING ±)ZIV]SRIMWWXMPPVEZMRKEFSYXSYVLSPMHE]TEVX] 8LIJSSHERHTVIWIRXEXMSR[IVIFSXL´W It’s likely that employ- ]SYKY]WHMHEREQE^MRKNSF ees see each other ev- 2SXSRP]HMH]SYWXE][MXLMRSYVFYHKIX]SY ery day, and it’s easy to LMXMXSYXSJXLITEVO*VSQ½RHMRKXLITIVJIGXZIRYI ² assume that everyone XSLIPTMRK[MXLHqGSVPMKLXMRKERHQYWMG knows the ins and outs ]SYI\GIIHIHSYVI\TIGXEXMSRWSRIZIV]PIZIP² of one another’s lives. °8&;% But because the office 3YVTEGOEKIWWXEVXEXTIVTIVWSR[LMGLMRGPYHIWJSSHEPGSLSPMGERHRSREPGSLSPMGFIZIVEKIWWXEJJERHVIRXEPW is a busy environment, 0IXYWEPWS½RHXLITIVJIGXZIRYIJSV]SYVLSPMHE]TEVX] employees often rely on social gatherings to better connect with `GVEMRW$RIYQERWOMXGLIRGSQ`[[[RIYQERWOMXGLIRGSQ colleagues and to bet-

S7 CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 Special Advertising Section

(Continued from S7) motivated by the CEO’s message, aware of what’s on the Sound: If you’re including music or enter- horizon and receive recognition for their efforts, they are more likely tainment, make certain all sound compo- to be engaged in the business. The holiday bash is a great place to start. nents are tested hours before the event. The last thing you want is the microphone to DON’T CREATE A STALE MOOD FOR THE PARTY cut out, or the music to be too soft. Have an audiovisual technician on hand during the Due to budgetary concerns, you’ve had to cut back on holiday party ex- festivities to monitor the sound quality and penses. It happens. Still, the fête is not a standard boardroom meeting make proper adjustments when needed. with drab presentations in a darkened room—it’s much, much more. Rent sound and lighting systems to ensure everyone can see and hear what is happening on stage or throughout the room.

DO USE ALL FIVE SENSES TO SET THE PERFECT MOOD Sight: Can everyone see each other? Can you use lighting equipment to enhance the mood? Think strings of colored holiday lights around the room.

Smell: If the venue allows for it, light scented candles on each table. Or, place food stations around the room so employees can smell the dish each chef is preparing.

Taste: Having festive food and drink can make or break a holiday party. Eggnog, cookies, turkey, cranberries and other holiday treats—made from scratch—will create a positive mood and upbeat employees.

Touch: Set up photo areas for fun employee pictures. Rent iPad®s as portable kiosks for employees to post to social media—and then dis- play their dispatches on plasma TVs around the room, making the event interactive.

S8 Special Advertising Section CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013

About the author

De-de Mulligan, CMP, CMM has been a meeting BECAUSE THE professional since 1993. She has planned, coordinated OFFICE IS A BUSY and executed over 1,500 meetings for groups from 10 “ to 10,000 individuals. ENVIRONMENT, EMPLOYEES OFTEN Mulligan has been an active blogger in the meetings industry since 2009 and writes related pieces for AV RELY ON SOCIAL Event Solutions, an audiovisual rentals and interactive technology tool rental company specializing in GATHERINGS TO corporate and business meetings and events. BETTER CONNECT Mulligan is on the board of directors of the PCMA POWER Chapter and Hudson WITH COLLEAGUES Clocktower Rotary, and acts as MPI Education Chair for northeast Ohio. She lives AND TO BETTER and works in Hudson, Ohio. UNDERSTAND THE AV Event Solutions, now part of the SmartSource Rentals family, is a total technology solutions provider in the AV and IT arena for organizations nationwide. The UPCOMING PLANS FOR company is headquartered in Hauppauge, New York with 21 branch offices to serve THE ORGANIZATION.” the meetings and events industry.

S9 CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 Special Advertising Section

These days, even savvy fashionistas rely on event professionals to de- FROM RUNWAY TO sign their weddings or special events. It’s not enough to be entertain- TABLE TOP: WHY ing—each affair must be fashion-forward, too. FASHION AND COLOR With that in mind: event professionals, are you prepared for the “Pan- tone Color of the Year”? And do you know what prints, textures and TRENDS ARE CRUCIAL fabrics are trending? Spending a little time season to season researching color and fashion trends will help you dress those weddings and TO THE EVENT events in style, and impress your clients and guests. Here’s a rundown PROFESSIONAL of your go-to resources: A deep knowledge and PANTONE understanding of fashion trends A familiarity with Pantone, and an ability to follow seasonal color trends, will prepare you months in advance—especially if you have can make a business event clients contacting you a year before their event. Pantone is the lead- relevant and colorful ing authority on color for design industries, and is best known for its Pantone Matching System (PMS). Fashion and interior design- By Nancy Stoltz ers, graphic artists and florists, for example, follow the Pantone color system to match color swatches. Professionals also use Pantone to check-in on what’s trending from season to season. Event planners should be utilizing this tool as well, so that they can inform their

S10 Special Advertising Section CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 clients and potentially incorporate one or most abundant hue in more of these color trends into their overall nature and symboli- design theme. cally, Emerald brings a sense of clarity, renew- Pantone declares a “Color of the Year” an- al and rejuvenation, nually. This color is discussed 12 months which is so import- beforehand, with international representa- ant in today’s complex tives presenting and debating their ideas. w or l d .” The color ultimately connects to the spirit of the time, representing the world’s culture The Color of the Year and economy. is announced in early December; however, Pantone also introduces several seasonal color trends for fall/winter and spring/summer, about When Pantone announced the 2012 color six months prior to the actual seasons. These colors, along with a full of the year as Tangerine Tango, they cited fashion report, can be found on www.pantone.com and are announced the need to provide “the energy boost we alongside New York Fashion Week (early September for spring trends; needed to recharge and move forward.” This early February for fall trends). year’s color, Emerald, was chosen because its “vivid, verdant green enhances our sense of well-being further by inspiring insight, FASHION as well as promoting balance and harmony.” Simply stated, fashion dictates trends in home décor and, ultimate- Leatrice Eiseman, executive director of the ly, event and wedding décor. Event professionals should begin mon- Pantone Color Institute, says, “green is the itoring these trends early, far before they hit the event (Continued on S12) CLASSIC NEW YORK

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S11 CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 Special Advertising Section

(Continued from S11) world. For example, following runway shows and ry them to a dynamic design that pleases color trends six months before the season hits will give you nearly a both your client and their guests? Knowing year’s notice if you have a summer company picnic to plan. (Further, the psychology of colors is paramount when www.lenzing.com is a powerful tool to see what textiles and colors creating color palettes. “The chief function are trending.) of color should be to serve expression,” said Henri Matisse, the famed French painter. In- “Knowing how to complement the Color of the Year—or any of the dividual colors can evoke certain emotions, various trending colors—into their overall color palette can really especially with regards to cultural traditions. help an event planner excel in their business,” says Kate Kovalick Pa- Consider who is hosting the event, the type tay, Creative Coverings’ executive director of sales and marketing. of event and the guest profile when creating Also, following the runway shows through websites like www.style. color-scapes. com or consistently perusing magazines like InStyle or Vogue will grant you insight into the color, textile and print trends forthcoming, This year’s color, Emerald, is a shade of as well as how they coordinate together. green, meaning life. It is abundant in nature and symbolic of health and tranquility. In 2013, we are going to see everything from eclectic to glam: bold Emerald creates balance, harmony and sta- contemporary prints, knitted textures, polished raw materials, print- bility. When mixed with blues, Emerald can ed denim and lots of layering. create a sense of nature, new beginnings and growth. If mixed with browns, it makes for a CREATING COLOR PALETTES more organic feeling.

Lastly, how do you take reigning color and fashion trends and mar- You can truly impress your client by knowing

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S12 Special Advertising Section CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 the hot color trends, but also by creating About the authors various color palettes depending on their Kate Kovalick-Patay is executive director of sales and interests. Some of the resources available marketing for Creative Coverings, Inc., a leader in fine to you are www.theperfectpaletteblog.com, wedding linens, tablecloths and table linens for event where you can click one color to find sev- planning. www.creativecoverings.com eral color combinations that work; www. Author: Nancy Stoltz is the director of marketing and stylemepretty.com, www.mospensstudio. design at Creative Coverings where she directs product com/blog/ and www.pinterest.com are also development, marketing, design and fabric trend re- great tools for researching color and trend search for this fast-growing company. ideas. Nancy previously served as advertising account execu- Knowing the current color and textile tive and assisted in theme design and production of special events for the Bauserman Group in Reno, NV. She brings a well-developed fashion and trend insight to Cre- trends will help you educate your clients so ative Coverings. that they can impress their guests with fashion-forward style. When your client wants Nancy has experience running her own business as a fashion consultant and attended to use his/her favorite color, purple, in their The Academy of Art University’s Master’s Program focusing on Fashion Marketing. With a passion for textiles, Nancy travels coast-to-coast each year to find fresh new décor, don’t be shy—share your trendset- trendy fabrics that she then translates into fashionable table top designs. Nancy’s ta- ting knowledge of this coming season’s hot ble designs have received recognittion in several event-related publications, including color and fabric combinations. Give them Beautiful Bride, Las Vegas Bride, Special Events, Catersource and Event Solutions ideas to coordinate his/her favorite color publications, as well as awarded Best Table Top Design at a National Association of with complementary trending colors. Catering Executives table design competition. Nancy recently played a key role in creating Creative Coverings design center and showroom in the national office.

This year toast the Holidays with Bubbly and Bespoke Celebrations at Ça Va .

PRIVATE DINING The Holidays Never Tasted so Good

Discover an unrivaled holiday experience when you celebrate the season in our unique and intimate Private Dining Rooms. The modern & luxurious ambiance is accented with top of the line service and French inspired fare developed under the guidance of Chef Todd English, serving up all the ingredients for the perfect holiday bash. Book your Holiday Party today: Contact Lauren Tidey, Ça Va Restaurant Sales Manager: 212-803-4565 or [email protected]. Book before October 19,2013 and inquire about Early Bird Booking Special!

310 West 44th Street 212-803-4545 www.cavatoddenglish.com

S13 CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 Special Advertising Section

PREPPING FOR THE ANNUAL WINTER BASH: TRENDS FOR HOLIDAY PARTIES IN 2013

Charlie Palmer’s energetic, unabashed signature Aureole, located in the Bank of America building, is the ideal location for private holiday dinners and celebratory soirées. Smaller groups, an interactive atmosphere and laser-focus on good food are a few popular ideas

By Jill Heltman

In my world—where the days between Thanksgiving and Christmas are always a frenzy of family celebrations, corporate gath- Contact us today to inquire about your next event · [email protected] · 646.392.9172 x 20 135 West 42nd Street (6th/Broadway) · 212.319.1660 · CharliePalmer.com erings and weddings—it’s never too early to start planning for the holidays.

So, in the spirit of Christmas in July, here are seven hot trends for corporate holiday parties: Astra’s airy midtown location with dynamic Manhattan views offers the perfect venue to celebrate the season for corporate holiday dinners, family gatherings and elegant receptions. 1. GIVING BACK Gone are the days of over-the-top holiday ex- travaganzas with cash bonuses for each employee. Since 2008, a lot of companies have cut the party out of the budget complete- ly and others have scaled back a great deal. The trend is shifting away from outdoing the competition and more toward employee appreciation. I would never recommend holiday parties be omitted altogether—they are an integral part of building morale and celebrating hard work—but I can respect a company’s need to cut costs.

In addition to simplifying the event, many companies choose to celebrate their own

by Chef Charlie Palmer successes by giving back to the less fortunate. This can be as simple as placing a barrel at Contact us today to book your holiday event JPXUSK\#FKDUOLHSDOPHUFRP the entrance of your event venue to collect ' '%XLOGLQJ7KLUG$YHWK)ORRU$VWUD1<FRP&KDUOLH3DOPHUFRP non-perishable food items. Others may con-

S14 Special Advertising Section CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 tribute a day of service, volunteering hours in the field to aid a local charity, followed by a celebratory and hearty lunch. MANY COMPANIES CHOOSE 2. FULL-SERVICE EVENT VENUES “TO CELEBRATE THEIR OWN Several companies are skipping off-the-beat- SUCCESSES BY GIVING BACK en path venues that require everything to be brought in. In their place is a reliance on TO THE LESS FORTUNATE. THIS unique, full-service venues, where china, sil- CAN BE AS SIMPLE AS PLACING verware, linens, set up, breakdown, food and beverages are all provided on-site. A BARREL AT THE ENTRANCE OF YOUR EVENT VENUE TO COLLECT 3. SMALL-SCALE FUNCTIONS Larger companies are trending towards host- NON-PERISHABLE FOOD ITEMS ing intimate meals by department, rather than huge receptions for the entire company. It’s a successful plan on two fronts, saving the ” company money and also creating a more meaningful intimacy. (Continued on S16)

Good Tidings in Times Square! At the InterContinental New York Times Square we have developed customized Holiday Packages perfect for any event big or small. With special rates starting from $95.00 per guest and an Early Bird Booking Special that includes 30 minutes of complimentary passed prosecco and canapés, it’s just another reason to toast to the season!

To inquire more or to book your holiday party please contact the Catering Sales Department (t) 212-803-4591 (e) [email protected] * Early Bird Special must be booked by 10/30/2013

300 West 44th St, New York, NY 10036 United States | Tel: 212-803-4500 | www.interconny.com

S15 CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013 Special Advertising Section

(Continued from S15) 4. TASTE-CENTERED FÊTES Swanky lounge furniture and over-the-top entertainment budgets are IN THE END, QUALITY being slashed to make way for tasty cuisine. Companies are getting down to the nuts and bolts of a party: food and beverages. Holiday “FOOD, A UNIQUE bashes this year will rely on heavy hors d’oeuvres or tasting stations like a macaroni and cheese bar, or a burger and chicken slider station. VENUE, SPECIAL Full open bars are being replaced with hosted beer and wine, with ENTERTAINMENT one or two signature cocktails. OR AN ELEMENT OF 5. POST-HOLIDAY CELEBRATIONS SURPRISE OUTWEIGHS There is so much demand placed on employees’ time during the hol- OPULENCE AND idays with family functions, holiday plays and social gatherings, that many companies are shifting their celebrations to January. This trend EXTRAVAGANCE. may result in a greater guest turn out—and can also save the company some money, as January is typically the off-season for event venues and social caterers. ” 6. INTERACTIVE ELEMENTS Extravagant and lavish holiday bashes are a thing of the past. In their place?

WHERE YOUR HOLIDAY PARTY REACHES NEW HEIGHTS.

Special Events at Intrepid Museum The Intrepid Sea, Air & Space Museum is awe-inspiring the moment your guests arrive. It’s a unique venue with one-of-a-kind event spaces: the Flight Deck, the Hangar Deck, the Pier and the newly reopened Space Shuttle Pavilion. • Customized party, event and meeting packages for 20 to 6,000 people. • Spectacular views of the Manhattan skyline and Hudson River. To book your holiday party aboard NYC’s most iconic venue, email [email protected], call 646.381.5301 or visit intrepidmuseum.org

PIER 86, WEST 46TH & 12TH AVENUE, NEW YORK CITY

S16 Special Advertising Section CORPORATE EVENTS AND HOLIDAY PARTIES GUIDE 2013

Parties structured around entertaining team and goodwill, not putting on a bigger and better party than the year building. Murder mystery dinners remain a before. In the end, quality food, a unique venue, special entertainment great way to bring a crowd of any size together. or an element of surprise outweighs opulence and extravagance.

7. TIME OF DAY About the author Whether juggling a tight budget or not, there is an inherent risk in incorporating an open Jill Heltman is a sales and marketing manager for her family’s catering and events bar. While allotting two drink tickets per business. She has extensive experience in all areas of food, beverage and hospitality industry. Jill likes to say she has 35 years of experience because she was a couple guest can limit the amount of intake overall, hours shy of being born on the kitchen floor of her parents’ restaurant and catering some guests may give their tickets to others, company, the first day they opened for business. which causes the same end result: essentially an open bar for some. Hosting a holiday Since the first day they opened for business, in an urban Cincinnati neighborhood, party during lunch hour is still an effective Village Pantry Catering has provided simple but elegantly prepared meals to parties way to celebrate with employees and improve ranging from 12 to 1200. Renowned for its professional and courteous staff, exqui- site taste and presentation of food, Village Pantry is the local standard in Greater outlook, while remaining within budget and Cincinnati. Village Pantry offers a wide range of catering services to some of the omitting the alcohol. city’s most coveted venues, as well as their own beautifully renovated venue, RSVP Event Center. Whether you’re hosting an event at a private residence, an elite venue, Companies are beginning to once again or at RSVP Event Center, you can be confident when choosing Village Pantry Ca- spend money on year-end celebrations. But tering. Their talented chefs have been entrusted with creating thousands of unfor- the reinvestment comes with change: holi- gettable meals and unique events, including serving US presidents, sports celebrities day parties now focus on building morale and dignitaries.

S17 APELLA™ 450 EAST 29TH STREET APELLA™ IS NEW YORK CITY’S HOLIDAY PARTIES, BOARD EVENT SPACE 2ND FLOOR MOST INNOVATIVE MEETING MEETINGS, CELEBRATIONS, AT ALEXANDRIA CENTER™ NEW YORK, NY 10016 AND EVENT SPACE LOCATED COCKTAIL RECEPTIONS, TEL 212.706.4100 WITHIN THE ALEXANDRIA CONFERENCES, DINNERS, FOLLOW US ON TWITTER [email protected] CENTER FOR LIFE SCIENCE. FASHION SHOWS, LECTURES, @APELLANY WWW.APELLA.COM EVENTS AT APELLA ARE LOCATION SHOOTS, MANAGED BY BACKAL MULTIMEDIA PRESENTATIONS, MANAGEMENT GROUP AND PRESS CONFERENCES, ARE EXCLUSIVELY CATERED PRODUCT LAUNCHES, BY RIVERPARK, A TOM AND WEDDINGS COLICCHIO RESTAURANT, AND ‘WICHCRAFT. with over 130 cafes around the world, there’s always something happening at hard rock.

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©2011 Hard Rock Cafe International (USA), Inc. All rights reserved. TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM POSITIONS AVAILABLE VENTURE CAPITAL Deputy Head, Investment Promotion EXECUTIVE DIRECTOR The Hong Kong Economic and Trade Office in New York Major New York City/Long Island based (Salary starting at $5,499 to $9,231 per month) labor-management fund looking for Applications are invited for the position of Deputy Head, Investment Promotion in the intelligent, motivated, politically savvy Invest Hong Kong Desk of the Hong Kong Economic & Trade Office (HKETO) in New professional with understanding, and York. preferably, experience in the unionized Invest Hong Kong is the department of the Hong Kong Special Administrative Region building construction industry. established to attract and retain foreign direct investment in Hong Kong. Candidate needs management experience Reporting to the Head, Investment Promotion, the Deputy Head, Investment Promotion heading up an organization that includes will be responsible for identifying, attracting and supporting companies to set up or professional and support staff. Must be expand in Hong Kong by engaging in strategic planning and execution of investment highly motivated, innovative and experi- promotion activities, visits to top level executives of leading companies and providing enced in developing and running large- assistance to potential investors under the purview of the Hong Kong Economic & Trade scale strategic campaigns. Must be able Office (HKETO) in New York. to develop and maintain budgets and Requirements financial controls over multi-million dollar • A Bachelor’s degree or equivalent, preferably in international business, international organization. Candidate should have economics, or international marketing. A higher degree would be an advantage. understanding and experience in NYC/LI • Minimum of 3 years of international sales and/or business development experience, public affairs and policy. preferably in foreign direct investment promotion or economic development. Salary: Commensurate with experience, • Excellent presentation and communication skills in English, and ability to be a including outstanding benefit package. convincing spokesperson for Hong Kong. Forward resume: • Broad knowledge of the US economy and relevant working experience are important. [email protected] Experience of living and/or doing business in Hong Kong would be an asset Equal Opportunity Employer • Eligible to take up employment in the US. TERMS OF APPOINTMENT Quantitative Risk Analyst Two-year contract on non-civil service contract term with the possibility of extension EVENT TELECOMMUNICATIONS (Citadel LLC – New York, NY) Rsrch the BENEFITS risk & portfolio construction questions Join us for the 18th Annual Harvest NYC'S MOTOROLA 10% end of contract gratuity to be paid upon satisfactory completion of the employment of the fundamentl analysts & portfolio in the Square, a festive celebration of contract. Other benefits include medical coverage and annual leave. MOTOTRBO SPECIALISTS mgrs. F/T. Reqs a Bach’s degr in Stat, community and cuisine. On Tuesday, September 17th, in Union Square MOTOTRBOTM HOW TO APPLY Math, Comp Sci, Econ or Physics. Must Park’s North Plaza, chefs from the Professional Digital Two-way Radio Interested applicants are invited to send a covering letter with full curriculum vitae, have edu, exp or train’g in quant tech- System provides significant productivity and copies of academic qualification certificates/transcripts and available references neighborhood’s most popular restau- niq’s as applied w/i a trad’g environ. gains - reliably and affordably. from previous employment to: rants will serve up tastings of signa- • Clearer voice capability and enhanced By post: Hong Kong Economic & Trade Office, Attn: EOM, 115 East 54th Street, Edu, exp or train’g must incl the fol- ture dishes using fresh produce from battery life New York, NY 10022 low’g: engag’g in adv coding in Python, our very own Union Square • Integrated voice and data for better productivity and privacy By email: [email protected] R, Matlab, SQL, or other script’g Greenmarket, each paired with wines By fax: 1-212-752-3395 • Text messaging lnguages; perform’g adv math & stat and microbrews. Proceeds support • Doubles channel call capacity for Application closing date : September 18, 2013 mdl’g & analysis on lrg dtsets, incl high- the ongoing maintenance and beau- the price of one license Late applications will not be accepted and only shortlisted candidates will be notified. freq data; architect’g & mng’g lrg & tification of Union Square Park. *$100 TRADE-IN PER RADIO Any enquiries concerning the above position should be sent to the Hong Kong Economic complx systems; apply’g adv stat, math, For tickets, please visit Call to learn more or to and Trade Office, New York by e-mail, fax or post. econometric, & finan knowledge to www.harvestinthesquare.org schedule a professional, General Notes no-obligation survey or solve invstmnt prob thru the use of tech on-site demo. • This is not a post on the civil service establishment. The candidate appointed is not on Hong Kong SAR civil service terms of appointment and conditions of service. & fundamentals w/i the finan industry. REAL ESTATE He/she will not be eligible for posting, promotion or transfer to any posts in the Civil Resumes: ER/LM, Attn: R-0194, COMMERCIAL Service of the Hong Kong SAR Government Citadel LLC, 131 S Dearborn St, 32nd Hudson Valley of New York • The terms of appointment and conditions of service to be offered are subject to the Fl, Chicago, IL 60603. 1)Investment Properties, off market deals provisions prevailing at the time the offer of appointment is made 2) Development Sites; TOD, Apts, Retail, Hospitality 3) Data, Call, Communications Cntr, 100K SF Metro North 33 East 33rd Street 4)Pawling, NY 50K SF/2.7 Acres Shwrm, Wrhse 5)Cold Spring- Restaurant / Bistro / Office New York, NY 10016 VISIT OUR WEBSITE 6)Metro North Train Stop Live-Work Artist/Service 212-532-7400 7) Institutional – Schools, Dorms, Recreation HUD River www.metrocomradio.com CRAINSNEWYORK.COM [email protected] www.crproperties.com 845 485-3100

PUBLIC & LEGAL NOTICES Notice of Qualification of Amylin NOTICE OF FORMATION OF Kathryn NOTICE OF QUALIFICATION of Notice of Qualification of Avid Notice of Qualification of Baker Bros. Pharmaceuticals, LLC. Authority filed Smerling, PH.D. LCSW, PLLC Articles MIDAEZ LLC. App for Authority filed Technology Professionals, LLC. Advisors LP. Authority filed with NY with NY Dept. of State on 7/1/13. of Organization filed with the Secretary with Secy of State of NY (SSNY) on Authority filed with Secy. of State of NY Dept. of State on 7/30/13. Office Office location: NY County. Princ. of State of NY (SSNY) on 5/28/13. 12/5/12. Office location: NY County. (SSNY) on 8/14/13. Office location: location: NY County. Princ. bus. addr.: bus. addr.: 345 Park Ave., 3rd Fl., Office location: NEW YORK county. LLC formed in FL on 8/15/12. SSNY NY County. LLC formed in Maryland 667 Madison Ave., 21st Fl., NY, NY NY, NY 10154. LLC formed in DE on SSNY has been designated as agent designated agent upon whom process (MD) on 8/8/03. SSNY designated 10065. LP formed in DE on 1/3/00. NY 8/8/12. NY Sec. of State designated upon whom process against it may be may be served and shall mail copy as agent of LLC upon whom process Sec. of State designated agent of LP agent of LLC upon whom process served. The Post Office address to of process against LLC to: KIM against it may be served. SSNY upon whom process against it may be against it may be served and shall which the SSNY shall mail a copy of MARKS - 2136 NE 123rd STREET, shall mail process to: National served and shall mail process to: c/o mail process to: c/o CT Corporation any process against the PLLC served NORTH MIAMI, FL 33181. Cert of Registered Agents, Inc., 111 Eighth CT Corporation System, 111 8th Ave., System, 111 8th Ave., NY, NY 10011, upon him/her is: 11 Sherri Drive, LLC filed with Secy of State of FL Ave., NY, NY 10011, also the registered NY, NY 10011, regd. agent upon whom regd. agent upon whom process may Manalapan, NJ 07726. The principal located: FL DEPT. OF STATE, DIVI agent. Address to be maintained in process may be served. DE addr. of be served. DE addr. of LLC: 1209 business address of the PLLC is: 115 OF CORPS, 2661 EXECUTIVE CTR MD: 6996 Columbia Gateway Dr., Ste. LP: 1209 Orange St., Wilmington, Orange St., Wilmington, DE 19801. E. 86th Street, New York, NY 10028. CIR, TALLAHASSEE, FL 32301. 204, Columbia, MD 21046. Arts of DE 19801. Name/addr. of genl. ptr. Cert. of Form. filed with DE Sec. of Purpose: any lawful act or activity. Purpose: any lawful act. Org. filed with the MD Dept. of available from NY Sec. of State. Cert. State, 401 Federal St., Dover, DE Assessment and Taxation, c/o Robert of LP filed with DE Sec. of State, 401 19901. Purpose: all lawful purposes. Notice of Formation of Interiors by Notice of Formation of BIG CITY E. Young, 301 W. Preston St., Federal St., Dover, DE 19901. Elissa, LLC. Arts. of Org. filed with REALTY MANAGEMENT, LLC. Arts. of Baltimore, MD 21201. Purpose: any Purpose: all lawful purposes. Notice of formation of CITYWIDE Secy. of State of NY (SSNY) on Org. filed with Secy. of State of NY lawful activities. COMMERCIAL REALTY LLC Arts. of 7/25/13. Office location: NY County. (SSNY) on 07/15/13. Office location: NY NOTICE OF FORMATION OF Mission Org. filed with the Sect’y of State of SSNY designated as agent of LLC County. Princ. office of LLC: 20803 Notice of Formation of Matia, LLC. Possible Acupuncture, PLLC. Arts of NY (SSNY) on 1/11/2013. Office upon whom process against it may Biscayne Blvd., Ste. 301, Aventura, FL Arts. of Org. filed with Secy. of State Org filed Secy of State of NY (SSNY) location, County of New York. SSNY be served. SSNY shall mail process 33180. SSNY designated as agent of of NY (SSNY) on 7/23/13. Office on 12/6/12. Office location: NY County. has been designated as agent of the to: National Corporate Research, LLC upon whom process against it location: NY County. SSNY designated SSNY designated agent upon whom LLC upon whom process against it Ltd., 10 E. 40th St., 10th Fl., NY, NY may be served. SSNY shall mail as agent of LLC upon whom process process may be served and shall mail may be served. SSNY shall mail 10016, the registered agent upon process to the LLC at the addr. of its against it may be served. SSNY copy of process against PLLC to: process to: The LLC, 235 West 56th whom process may be served. princ. office. Purpose: Real estate. shall mail process to: John E. Cable, US Corp Agents, Inc. 7014 13th Ave, St., Suite 36P, NY NY 10019. Purpose: any lawful activity. 234 West 21st St., #565, NY, NY Ste 202 Bklyn, NY 11228. Principal Purpose: any lawful act. Notice of Qualification of L&L 380 10011, also the registered agent. business address: 130 W 42nd St, NY, Notice of formation of Urban Island MADISON LEASING AGENT LLC. Purpose: any lawful activities. NY. Purpose: any lawful act. Notice of Qualification of Games LLC. Articles of Organization Authority filed with Secy. of State of NY METSCHOOLS, LLC. App. for Auth. filed with the Secretary of State of NY (SSNY) on 08/08/13. Office location: NOTICE OF FORMATION OF LIMITED Notice of formation of Limited Liability filed with Secy. of State of NY (SSNY) (SSNY) on 05/28/13. Office location: NY County. LLC formed in Delaware LIABILITY COMPANY. NAME: LKD Company (“LLC”). Name: Soundview on 6/27/13. Office location: NY New York County. SSNY has been (DE) on 08/06/13. Princ. office of LLC: PARTNERS 2004, LLC. Articles of Senior Housing Managers LLC. County. LLC formed in Delaware (DE) designated as agent upon whom c/o L&L Holding Company, LLC, 142 Organization were filed with the Articles of Organization filed with the on 5/7/13. SSNY designated as agent process against it may be served. W. 57th St., NY, NY 10019. SSNY Secretary of State of New York Secretary of State of the State of New of LLC upon whom process against The Post Office address to which the designated as agent of LLC upon whom (SSNY) on 03/19/04. The latest date York (“SSNY”) on 8/12/13. N.Y. office it may be served. SSNY shall mail SSNY shall mail a copy of any process against it may be served. SSNY of dissolution is 07/31/2099. Office location: New York County. The SSNY process to: c/o VSS Structured process against the LLC served shall mail process to c/o Corporation location: New York County. SSNY has been designated as agent of the Capital II, L.P., 55 E. 52nd St., 33rd Fl., upon him/her is: Christopher G. Reid Service Co., 80 State St., Albany, NY has been designated as agent of the LLC upon whom process against it NY, NY 10055. DE address of LLC: Esq., 116 Third Pl. #3, Brooklyn, NY 12207-2543. DE addr. of LLC: 2711 LLC upon whom process against it may be served. The SSNY shall mail a Corporation Trust Center, 1209 Orange 11231. The principal business Centerville Rd., Ste. 400, Wilmington, may be served. SSNY shall mail a copy of any process to LLC, c\o CPC St., Wilmington, DE 19801. Arts. of address of the LLC is: 690 Fort DE 19808. Arts. of Org. filed with Secy. copy of process to the LLC, c/o Resources, Inc., 28 East 28th Street, Org. filed with DE Secy. of State, Washington Ave, Apt 6K, New York, of State, Div. of Corps., 401 Federal Lawrence P. Wolf, Esq., Six Hemlock 9th Floor, New York, NY 10016. Name/ Loockerman & Federal Sts., Dover, DE NY 10040. Duration: Perpetual. St., Ste. 4, Dover, DE 19901. Purpose: Hills, Chappaqua, New York 10514. address of each member available from 19901. Purpose: any lawful activity. Purpose: any lawful act or activity. Any lawful activity. Purpose: For any lawful purpose. SSNY. Purpose: any lawful activity.

38 | Crain’s New York Business | September 9, 2013 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Formation of 1061 FIRST Notice of Qualification of CWPY Notice of Qualification of Apria UNITED STATES BANKRUPTCY COURT AVENUE, LLC. Arts. of Org. filed with Construction Investors LLC. Authority Healthcare LLC. Authority filed with SOUTHERN DISTRICT OF NEW YORK Secy. of State of NY (SSNY) on 06/28/13. filed with Secy. of State of NY (SSNY) NY Dept. of State on 7/1/13. Office ——————————————————————X Office location: NY County. Princ. on 07/25/13. Office location: NY location: NY County. Princ. bus. addr.: In Re: office of LLC: 1061 First Ave., NY, NY County. LLC formed in Delaware (DE) 26220 Enterprise Ct., Lake Forest, CA Chapter 11 10022. SSNY designated as agent of on 02/12/13. Princ. office of LLC: 60 92630. LLC formed in DE on 3/30/84. r4 VASCULAR, INC. Case No. 13 – 12409 (SCC) Debtor. LLC upon whom process against it Columbus Circle, 19th Fl., NY, NY NY Sec. of State designated agent of ——————————————————————X may be served. SSNY shall mail 10023. SSNY designated as agent of LLC upon whom process against it NOTICE OF AUCTION AND SALE HEARING process to c/o Holland & Knight LLP, LLC upon whom process against it may be served and shall mail process AND OBJECTION DEADLINES Attn: Lance Myers, 31 W. 52nd St., NY, may be served. SSNY shall mail to: c/o National Registered Agents, Inc. PLEASE TAKE NOTICE, in accordance with the Order Pursuant to Sections 105, 363, 365 503 and 507 of NY 10019. Purpose: To acquire, own, process to c/o Corporation Service (NRAI), 111 8th Ave., NY, NY 10011, the Bankruptcy Code Approving (I) Bid and Auction Procedures for the Sale of Certain Assets; (II) Assumption manage, improve, lease, finance, Co. (CSC), 80 State St., Albany, NY regd. agent upon whom process may and Assignment of Certain Executory Contracts; and (III) the Form and Manner of Notice of the Auction, refinance and sell the property with an 12207-2543. DE addr. of LLC: CSC, be served. DE addr. of LLC: c/o NRAI, approved by the United States Bankruptcy Court for the Southern District of New York (the “Court”) on August address of (1061 First Avenue) and 2711 Centerville Rd., Ste. 400, 160 Greentree Dr., Ste. 101, Dover, DE 29, 2013, r4 Vascular, Inc., debtor and debtor in possession (the “Debtor”) in the above-captioned case, will (1142 First Avenue), New York, NY Wilmington, DE 19808. Arts. of Org. 19904. Cert. of Form. filed with DE Sec. conduct an Auction of certain of the Debtor’s assets, more particularly described in the Asset Purchase Agreement together with any other business or filed with DE Secy. of State, 401 of State, 401 Federal St., Dover, DE (the “APA”), by and among the Debtor as Seller, and White Sand Beach LLC, as Purchaser (the “Proposed activity incidental thereto. Federal St., Ste. 4, Dover, DE 19901. 19901. Purpose: all lawful purposes. Purchaser”) dated July 25, 2013, as described herein. Purpose: Any lawful activity. The Sale. On October 1, 2013 at 10:00 A.M. a Hearing will be held before the Honorable Shelley C. Chapman, Notice of Formation of EGL Media Notice of Formation of JOLIET United States Bankruptcy Judge, at the United States Bankruptcy Court, Alexander Hamilton Customs House, LLC. Arts. of Org. filed with Secy. of Notice of Formation of Professional CROSSINGS HOLDINGS LLC. Arts. One Bowling Green, New York, New York 10004, seeking approval of the sale of the assets pursuant to the APA. State of NY (SSNY) on 7/9/13. Limited Liability Company: wanta- of Org. filed with Secy. of State of NY Objections To The Sale Of Assets Any objections to the sale of the assets must be in writing; conform to the Office location: NY County. SSNY architect PLLC. Articles of Organization (SSNY) on 08/09/13. Office location: requirements of the Bankruptcy Code, the Bankruptcy Rules and the Local Rules of the United States Bankruptcy designated as agent of LLC upon whom filed with Secretary of State of NY NY County. Princ. office of LLC: c/o Court, Southern District of New York; set forth the name of the Objector; set forth the nature and the amount process against it may be served. (SSNY) on 6/6/2013. Office Location: Cohen Commercial Properties, 9 E. of the objector’s claims or interests in the Debtor’s estate or property; state the legal and factual basis for the SSNY shall mail process to: The LLC, NY County. SSNY has been designated 40th St., 10th Fl., NY, NY 10016. objection and the specific grounds therefor; be filed with the United States Bankruptcy Court for the Southern 415 East 52nd St., NY, NY 10022. as agent upon whom process may be SSNY designated as agent of LLC District of New York, Alexander Hamilton Custom House, One Bowling Green, New York, New York 10004, on Purpose: any lawful activities. served and shall mail copy of process upon whom process against it may or before 5:00 P.M. (EST) on September 26, 2013; and be served so as to be received (i) the Law Offices of Scott A. Steinberg, 626 RXR Plaza, West Tower, Uniondale, New York 11556, counsel for the Debtor, (iii) Robinson against PLLC to principal business be served. SSNY shall mail process Brog Leinwand Greene Genovese & Gluck P.C., 875 Third Avenue, New York, New York 10022, Attn: A. Mitchell Notice is hereby given that a license, address: 66 Crosby Street, #3D, New to the LLC at the addr. of its princ. Greene, Esq., counsel to the Purchaser, and (iv) Office of United States Trustee for the Southern District of New number 1272075 for beer and wine York, NY, 10012. Purpose/character office. Purpose: Any lawful activity. York, 201 Varick Street, Room 1006, New York, New York 10014, with a courtesy copy to Chambers of the has been applied for by the under- of PLLC: any lawful act. Honorable Shelley C. Chapman, United States Bankruptcy Judge, United States Bankruptcy Court, Alexander signed to sell beer and wine at retail Notice of Qual. of North 3rd Lender Hamilton Customs House, One Bowling Green, New York, New York 10004. in a restaurant under the Alcoholic NOTICE OF FORMATION OF BCS LLC, Auth. filed Sec’y of State (SSNY) The Auction The Debtor will conduct an Auction for the Assets as defined in the APA on September 25, 2013 Beverage Control Law at 61 West Executive Security, LLC. Arts of Org 3/26/13. Office loc.: NY County. LLC at 10:00 A.M. at the Law Offices Of Scott A. Steinberg, 626 RXR Plaza, West Tower, Uniondale, New York 74th Street, New York, NY 10023 for filed with Secy of State of NY (SSNY) org. in DE 3/22/13. SSNY desig. as 11556.. All interested parties are invited to pre-qualify for the Auction and present competing offers for the assets on-premises consumption. 74 W on 7/11/13. Office location: NY agent of LLC upon whom process no later than 5:00 p.m. on September 22, 2013 in compliance with the bidding procedures (as hereinafter Pizza Corp. D/B/A Patsy’s Pizzeria County. SSNY designated as agent against it may be served. SSNY shall defined). upon whom process may be served mail copy of proc. to NRAI, 111 The Bidding Procedures Consideration of competing offers and attendance and participation at the Auction is NCC360 LLC, a domestic LLC, Arts. and shall mail copy of process Eighth Ave., NY, NY 10011, the Reg. subject to terms, conditions and procedures described in the Bidding Procedures Order (collectively, the “Bidding of Org. filed with the SSNY on against LLC to: 115 Stuyvesant Agt. upon whom proc. may be served. Procedures”). The Bidding Procedures are described in more detail in the Bidding Procedures Order entered by 5/2/13. Office location: New York Place, Staten Island, NY 10301. DE off. addr.: 160 Greentree Dr., Ste. the Court on August 29, 2013, which is available upon request made to Scott Steinberg, Esq. Law Offices of Scott County. SSNY is designated as Principal business address: 1441 101, Dover, DE 19904. Cert. of Form. A. Steinberg, 626 RXR Plaza, West Tower, Uniondale, New York 11556, counsel for the Debtor. agent upon whom process against Broadway, 3rd Flr, NY, NY 10018. on file: SSDE, Townsend Bldg., Dover, Copies of the Procedures Order, the APA and the Sale Motion seeking approval of same are available from the the LLC may be served. SSNY shall Purpose: any lawful act. DE 19901. Purp.: any lawful activities. undersigned counsel for the Debtor upon written request. mail process to: Caputo & Boncardo, DATED: August 30, 2013 CPAS, 538 Westchester Ave., Rye NOISE CANS LLC, a domestic LLC, Notice of formation of 2000 Broadway LAW OFFICES OF SCOTT A. STEINBERG Brook, NY 10573. General Purposes. Arts. of Org. filed with the SSNY on 22A, L.L.C. Article of organization Counsel to the Debtor 6/18/13. Office location: New York filed with the Secretary of State of By:/s/ Scott A. Steinberg Notice of Formation of Maine Line New York SSNY on April 24, 2013. Scott A. Steinberg Productions, LLC. Arts. of Org. filed County. SSNY is designated as agent upon whom process against Office located in New York. SSNY 626 RXR Plaza, West Tower, with Secy. of State of NY (SSNY) on has been designated for service of Uniondale, New York 11556 7/2/13. Office location: NY County. the LLC may be served. SSNY shall Tel: 516-522-2566 mail process to: c/o Tanton and process. SSNY shall mail copy of SSNY designated as agent of LLC any process served against the LLC., [email protected] upon whom process against it may be Company, 37 W. 57th St., 5th Fl., NY, NY 10019. General Purposes. located at 2000 Broadway, Unit # 22A, served. SSNY shall mail process to New York, NY 10023. Purpose: any Notice of Qualification of Private Equity Notice of Qualification of JMCHAM, princ. bus. loc.: The LLC, 47 Great lawful purpose. Managers 2013, L.P. App. for Auth. LLC. Authority filed with Secy. of Jones St., New York, NY 10012-1196. Notice is hereby given that a license filed with Secy. of State of NY (SSNY) State of NY (SSNY) on 6/24/13. Office number 1272810 for an on premises Purpose: any lawful activity. Notice of Formation of City Hall on 4/15/13. Office location: NY location: NY County. LLC formed in liquor license has been applied for by Coffee LLC. Arts. of Org. filed with County. LP formed in Delaware (DE) on California (CA) on 6/18/13. SSNY the MACCG LLC d/b/a/Taverna JSK At 200 Riverside, LLC. Appl. for NY Dept. of State on 2/20/13. Office 4/8/13. SSNY designated as agent of designated as agent of LLC upon whom Kyclades under the Alcoholic Auth. filed with Secy. of State of NY location: NY County. Princ. bus. addr.: LP upon whom process against it may process against it may be served. Beverage Control law for premises (SSNY) on 07/23/13. Off. loc: NY Co. 255 Canal St., Ste. 301, NY, NY be served. SSNY shall mail process to: SSNY shall mail process to: Michael located at 228 1st Avenue, New York, Orig. juris: DE. SSNY designated as 10013. Sec. of State designated 200 West St., NY, NY 10282-2198. S. Sher, C.P.A., 15060 Ventura Blvd., New York 10009, County of New agent of LLC upon whom process agent of LLC upon whom process DE address of LP: Corporation Ste. 300, Sherman Oaks, CA 91403, York, for on-premises consumption. may be served. SSNY shall mail against it may be served and shall Service Company, 2711 Centerville also the address to be maintained in process to 200 Riverside Blvd, #16A, mail process to: c/o Justin M. Road, Wilmington, DE 19808. Name/- CA. Arts of Org. filed with the CA CHATSWORTH RIVERSIDE PARK 3 Attn: Amy B. Schneidkraut Kessler. Zamparelli, Esq., Withers Bergman address of each genl. ptr. available Secretary of State, 1500 11th St., LLC, a domestic LLC, Arts. of Org. filed Purpose: General. LLP, 430 Park Ave., 10th Fl., NY, NY from SSNY. Cert. of LP filed with DE 3rd. Fl., Sacramento, CA 95814. with the SSNY on 6/14/13. Office 10022. Purpose: all lawful purposes. Secy. of State, P.O. Box 898, Dover, DE Purpose: any lawful activities. 719 WEST HAMILTON HEIGHTS location: New York County. SSNY is 19903. Purpose: any lawful activity. ASSOCIATES, LLC, a foreign LLC, designated as agent upon whom NOTICE OF FORMATION OF LIMITED Notice of Formation of Princeton filed with the SSNY on 6/21/13. process against the LLC may be served. LIABILITY COMPANY. NAME: GOOZ Notice of Formation of ANSE SALINE Greene LLC, Art. of Org. filed Sec’y Office location: New York County. SSNY shall mail process to: Cohen & PARK, LLC. Articles of Organization LLC. Arts. of Org. filed with Secy. of of State (SSNY) 11/30/12. Office SSNY is designated as agent upon Frankel, LLP, 11 E. 44th St., Ste. 1800, were filed with the Secretary of State State of NY (SSNY) on 08/22/13. location: NY County. SSNY designated whom process against the LLC may NY, NY 10017. General Purposes. of New York (SSNY) on 12/19/05. Office location: NY County. SSNY as agent of LLC upon whom process be served. SSNY shall mail process Office location: New York County. designated as agent of LLC upon against it may be served. SSNY shall to: The LLC, 369 E. 62nd St., NY, NY NOTICE OF FORMATION of SSNY has been designated as agent whom process against it may be served. mail copy of process to 375 Park 10021. General Purposes. BLUEOCEAN EQUITY MANAGEMENT of the LLC upon whom process SSNY shall mail process to M. Nader Ave., Ste. 3401, NY, NY 10152. LLC. Arts of Org. filed with NY Secy against it may be served. SSNY shall Ahari, 524 Broadway, Ste. 405, NY, NY Purpose: any lawful activities. Notice of Formation of 9 Vandam of State (SSNY) on 05/14/2013. Office mail a copy of process to the LLC, c/o 10012. Purpose: Any lawful activity. Street Associates I LLC. Arts. of location: New York County. SSNY is Bryan W. Kishner, Esq., 89 Fifth Avenue, NOTICE OF FORMATION OF LIMITED Org. filed with Secy. of State of NY designated as agent of LLC upon whom Suite 802, New York, New York 10003. NOTICE OF QUALIFICATION of LIABILITY COMPANY. NAME: TWO (SSNY) on 7/25/13. Office location: process against it may be served. Purpose: For any lawful purpose. Conde Nast Entertainment LLC. Arts ROADS PRODUCTIONS LLC. NY County. SSNY designated as SSNY shall mail process to: 590 of Org filed with Secy of State of NY Articles of Organization were filed with agent of LLC upon whom process Madison Ave., 34th Fl., New York, NY Notice of Qual. of Scopia EM (SSNY) on 6/19/13. Office location: NY the Secretary of State of New York against it may be served. SSNY 10022. Purpose: any lawful activity. Management LLC, Auth. filed Sec’y of County. LLC formed in DE on 3/22/13. (SSNY) on 06/20/13. Office location: shall mail process to: The Company, State (SSNY) 12/7/12. Office loc.: NY SSNY designated as an agent upon New York County. SSNY has been 401 West 45th St., NY, NY 10036. Notice of Qualification of Ethos Group County. LLC org. in DE 12/4/12. SSNY whom process may be served and designated as agent of the LLC upon Purpose: any lawful activities. Consulting Services, LLC. Application desig. as agent of LLC upon whom shall mail copy of process against LLC whom process against it may be for Authority filed with the Secretary process against it may be served. to principal business address: 4 Times served. SSNY shall mail a copy of Notice of Qualification of 210 BEDFORD of State of New York (SSNY) on SSNY shall mail copy of proc. to Att: Square, 23rd Fl, NY, NY 10036. Cert process to the LLC, c/o Robert INVESTORS IIA, LLC. Authority filed 6/6/2013. Office location: New York Matthew Sirovich, 152 W. 57th St., 33rd of LLC filed with Secy of State of DE Pesce, CPA, 750 Third Avenue, 11th with Secy. of State of NY (SSNY) on County. LLC formed in Delaware on Fl., NY, NY 10019. DE off. addr.: CSC, located: 401 Federl St, Ste 4 Dover, Floor, New York, New York 10017. 07/24/13. Office location: NY County. 11/12/2008. SSNY has been designated 2711 Centerville Rd., Wilmington, DE DE 19901. Purpose: any lawful act. Purpose: For any lawful purpose. LLC formed in Delaware (DE) on as an agent upon whom process 19808. Cert. of Form. on file: SSDE, 06/27/13. Princ. office of LLC: 10 E. against it may be served. The Post Townsend Bldg., Dover, DE 19901. Notice of Qualification of AG Rio Notice of Qualification of DRAGON 53rd St., 37th Fl., NY, NY 10022. Office address to which the SSNY shall Purp.: any lawful activities. Grande FMC GP LLC. Authority filed OPERATIONS, LLC. Authority filed SSNY designated as agent of LLC mail a copy of any process against with NY Dept. of State on 8/5/13. with Secy. of State of NY (SSNY) on upon whom process against it may the LLC served upon him/her is: c/o NOTICE OF QUALIFICATION of Office location: NY County. LLC formed 08/02/13. Office location: NY County. be served. SSNY shall mail process CT Corporation System, 111 8th Ave., Rosenbloom Advisors, LLC. Arts of Org in DE on 4/26/13. NY Sec. of State LLC formed in Delaware (DE) on to Corporation Service Co. (CSC), 80 New York, NY 10011. The principal filed with Secy of State of NY (SSNY) designated agent of LLC upon whom 06/24/13. SSNY designated as agent State St., Albany, NY 12207-2543, business address of the LLC is: 5215 on 4/11/13. Office location: NY County. process against it may be served and of LLC upon whom process against regd. agent upon whom and at N. O’Connor Blvd., Suite 1450, Irving, LLC formed in IL on 10/18/12. SSNY shall mail process to: c/o Angelo it may be served. SSNY shall mail which process may be served. DE TX 75039. Delaware address of LLC: designated agent upon whom process Gordon & Co., L.P., 245 Park Ave., 26th process to c/o Corporation Service addr. of LLC: c/o CSC, 2711 1209 Orange Street, Wilmington, DE may be served and shall mail copy of Fl., NY, NY 10167, principal business Co. (CSC), 80 State St., Albany, NY Centerville Rd., Ste. 400, Wilmington, 19801. Certificate of LLC filed with process against LLC to principal address. DE address of LLC: c/o The 12207-2543. DE addr. of LLC: c/o New Castle Cnty., DE 19808. Arts. of the Secretary of State of Delaware business: 1551 Mill Trail, Highland Corporation Trust Co., 1209 Orange CSC, 2711 Centerville Rd., Ste. 400, Org. filed with DE Secy. of State, Div. located at: John G. Townsend Bldg., Park, IL 60035. Cert. of LLC filed St., Wilmington, DE 19801. Cert. of Wilmington, DE 19808. Arts. of Org. of Corps., John B. Townsend Bldg., 401 Federal St., Ste. 4, Dover, DE with Secy of State of IL located at: Form. filed with DE Sec. of State, filed with DE Secy. of State, 401 401 Federal St., Ste. 4, Dover, DE 19901. Perpetual existence. Purpose: 213 State Capitol, Springfield, IL Townsend Bldg., Dover, DE 19901. Federal St., Ste. 4, Dover, DE 19901. 19901. Purpose: Any lawful activity. any lawful act or activity. 62756. Purpose: any lawful act. Purpose: all lawful purposes. Purpose: Any lawful activity.

September 9, 2013 | Crain’s New York Business | 39 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of ABV MADISON Notice of Qualification of CENTURION NOTICE OF QUALIFICATION of Notice of formation of DerivePlay LLC. NOTICE OF FORMATION OF LIMITED BLOCKER LLC. Authority filed with REAL ESTATE INVESTORS RT II, LLC. PRODUCT RANCH LLC. Authority Articles of Organization filed with the LIABILITY COMPANY. NAME: 143-48 Secy. of State of NY (SSNY) on Authority filed with Secy. of State of NY filed with Secy of State of NY (SSNY) Secretary of State of NY (SSNY) on 41ST AVENUE, LLC. Application for 07/22/13. Office location: NY County. (SSNY) on 07/29/13. Office location: on 07/16/13. Office location: NY 05/31/13. Office location: New York Authority was filed with the Secretary LLC formed in Delaware (DE) on NY County. LLC formed in Delaware County. LLC formed in NJ on 01/11/09. County. SSNY has been designated of State of New York (SSNY) on 07/17/13. Princ. office of LLC: c/o (DE) on 07/26/13. Princ. office of SSNY designated agent upon whom as agent upon whom process 04/04/13. The LLC was originally filed Perella Weinberg Partners Capital LLC: 909 Third Ave., 27th Fl., NY, NY process may be served and shall against it may be served. The Post with the Secretary of State of Management LP, 767 Fifth Ave., NY, NY 10022-4731. SSNY designated as mail copy of process against LLC to: Office address to which the SSNY Delaware on 04/01/13. Office location: 10153. SSNY designated as agent of agent of LLC upon whom process 65 E 3RD ST, APT F4, NY, NY 10003. shall mail a copy of any process New York County. SSNY has been LLC upon whom process against it against it may be served. SSNY shall Principal business address: 65 E 3RD against the LLC served upon him/her designated as agent of the LLC upon may be served. SSNY shall mail process mail process to Morrison Cohen LLP, ST, APT F4, NEW YORK, NY 10003. is: Christopher G. Reid Esq., 116 whom process against it may be to the LLC at the princ. office of the Attn: Karim N. Momin, Esq. at the NJ address: 19 MOURNING DOVE Third Pl. #3, Brooklyn, NY 11231. served. SSNY shall mail a copy of LLC. DE addr. of LLC: Corporation princ. office of the LLC. DE addr. of CT, HACKETTSTOWN, NJ 07840. The principal business address of the process to the LLC, 552 Main Street, Service Co., 2711 Centerville Rd., Ste. LLC: c/o Corporation Service Co., 2711 Cert. of LLC filed with Secy of State of LLC is: 69 Bennett Ave, Apt 404 New Roosevelt Island, New York 10044. 400, Wilmington, DE 19808. Arts. of Centerville Rd., Ste. 400, Wilmington, NJ: NEW JERSEY DEPT. OF STATE, York, NY 10033. Duration: Perpetual. Purpose: For any lawful purpose. Org. filed with Secy. of State, State of DE 19808. Arts. of Org. filed with 225 W. STATE ST., TRENTON, NJ Purpose: any lawful act or activity. DE, Dept. of State, Townsend Bldg., Secy. of State of the State of DE, Div. 08625. Purpose: any lawful act. Notice of Formation of CIRQUE 401 Federal St., Dover, DE 19901. of Corps., John G. Townsend Bldg., NOTICE OF FORMATION OF LI Malls, PARALLEL LLC. Arts. of Org. filed Purpose: Investments. 401 Federal St., Ste. 4, Dover, DE Notice of Formation of 3660 LLC. Arts of Org filed with Secy of with Secy. of State of NY (SSNY) on 19901. Purpose: Any lawful activity. BROADWAY BCR, LLC. Arts. of Org. State of NY (SSNY) on 8/7/13. Office 08/16/13. Office location: NY County. Notice of formation of Limited Liability filed with Secy. of State of NY (SSNY) location: NY County. SSNY designated SSNY designated as agent of LLC Company (“LLC”). Name: Soundview NOTICE OF FORMATION OF Provably on 08/06/13. Office location: NY agent upon whom process may be upon whom process against it may be Senior Housing Developers LLC. Correct LLC. Arts of Org filed with County. Princ. office of LLC: 20803 served and shall mail copy of process served. SSNY shall mail process to c/o Articles of Organization filed with the Secy of State of NY (SSNY) on Biscayne Blvd., Ste. 301, Aventura, FL against LLC to: CT Corporation Grant, Herrmann, Schwartz & Klinger Secretary of State of the State of New 5/7/13. Office location: NY County. 33180. SSNY designated as agent of System, 111 Eighth Ave, NY, NY LLP, 675 Third Ave., 26th Fl., NY, NY York (“SSNY”) on 8/12/13. N.Y. office SSNY designated as agent upon LLC upon whom process against it 10011. Principal business address: 10017. Purpose: Any lawful activity. location: New York County. The SSNY whom process may be served and may be served. SSNY shall mail 225 Nod Rd., Ridgefield, CT 06877. has been designated as agent of the shall mail copy of process against process to the LLC at the addr. of its Purpose: any lawful act. Notice of Formation of 352E55RS, LLC. LLC upon whom process against it may LLC to principal business address: princ. office. Purpose: Real estate. Arts. of Org. filed with Secy. of State be served. The SSNY shall mail a c/o Savant Financial Technologies THE CLASSICAL MUSICIANS’ of NY (SSNY) on 08/05/13. Office copy of any process to LLC, c\o CPC Inc., 1375 Broadway, 3rd Fl, NY, NY NOTICE OF FORMATION OF JC REHEARSAL SYMPHONY location: NY County. Princ. office of Resources, Inc., 28 East 28th Street, 10018. Purpose: any lawful act. Restaurants, LLC. Arts of Org filed ORCHESTRA, LLC, a domestic LLC, LLC: 230 W. 39th St., 10th Fl., NY, NY 9th Floor, New York, NY 10016. Name/ with Secy of State of NY (SSNY) on Arts. of Org. filed with the SSNY on 10018. SSNY designated as agent of address of each member available from Notice of Formation of Euro Mec Water 6/28/13. Office location: NY County. 7/30/13. Office location: New York LLC upon whom process against it may SSNY. Purpose: any lawful activity. Group USA, LLC. Arts. of Org. filed SSNY designated as agent upon whom County. SSNY is designated as agent be served. SSNY shall mail process to with NY Dept. of State on 7/22/13. process may be served and shall mail upon whom process against the LLC Sandeep Girdhar at the princ. office of NOTICE OF FORMATION OF LIMITED Office location: NY County. Princ. bus. copy of process against LLC to: CT may be served. SSNY shall mail the LLC. Purpose: Any lawful activity. LIABILITY COMPANY. NAME: 519 addr.: 250 Park Ave., 7th Fl., NY, NY Corporation System, 111 Eighth Ave, process to: Arlene Stock, 531 Main St., WEST 179 STREET, LLC. Articles of 10177. Sec. of State designated NY, NY 10011. Principal business #1603, Roosevelt Island, NY 10044. NOTICE OF FORMATION OF Law Organization were filed with the agent of LLC upon whom process address: 225 Nod Rd, Ridgefield, CT General Purposes. Office of Shane D. Fuhrman PLLC. Secretary of State of New York against it may be served and shall 06877. Purpose: any lawful act. Arts of Org filed with Secy of State (SSNY) on 08/05/13. Office location: mail process to: c/o Wilk Auslander Notice of formation of Zhang’s of NY (SSNY) on 6/26/13. Office New York County. SSNY has been LLP, 1515 Broadway, 43rd Fl., NY, NY Notice of Formation of Limited Liability International, L.L.C. Article of organi- location: NY County. SSNY designated designated as agent of the LLC upon 10036. Purpose: all lawful purposes. Company (LLC). Name: LEGATO zation filed with the Secretary of State as agent upon whom process may whom process against it may be JURIS, LLC. Articles of Organization of New York SSNY on May 24, 2013. be served and shall mail process served. SSNY shall mail a copy of Notice of Formation of Lucida 14A filed by the Department of State of Office located in New York. SSNY has against PLLC to principal business process to the LLC, 519 West 179th LLC. Arts. of Org. filed with NY Dept. New York on: 07/31/2013. Office been designated for service of process. address: 24 5th Ave, Apt 612A, NY, Street, New York, New York 10033. of State on 7/3/13. Office location: location: County of New York. SSNY shall mail copy of any process NY 10011. Purpose: any lawful act. Purpose: For any lawful purpose. NY County. Sec. of State designated Purpose: any and all lawful activities. served against the LLC.: located at agent of LLC upon whom process Secretary of State of New York 325 W 38th St, Apt. 602, New York, NY Notice of Formation of Gaming NOTICE OF FORMATION OF against it may be served and shall (SSNY) designated as agent of LLC 10018 Purpose: any lawful purpose. Management, LLC. Arts. of Org. filed Carlania, LLC. Arts of Org filed with mail process to: c/o CT Corporation upon whom process against it may with Secy. of State of NY (SSNY) on Secy of State of NY (SSNY) on System, 111 8th Ave., NY, NY 10011, be served. SSNY shall mail a copy of NOTICE OF FORMATION OF CEYLAN 3/12/13. Office location: NY County. 6/20/13. Office location: NY County. regd. agent upon whom process process to: c/o Schwartzman Garelik YAZAR CONSULTING LLC. Arts of SSNY designated as agent of LLC SSNY designated as agent upon may be served. Purpose: all lawful Walker & Troy, P.C., 355 Lexington Org filed with Secy of State of NY upon whom process against it may be whom process may be served and purposes. Avenue, New York, NY 10017. (SSNY) on 6/26/13. Office location: NY served. SSNY shall mail process to: c/o shall mail copy of process against County. SSNY designated as agent Merle Brown & Nakamura, P.C., 90 Notice of Formation of FR GLOBAL LLC to principal business address: Notice of Qualification of SFERRA upon whom process may be served Broad St., Ste. 2201, NY, NY 10004- ADVISORS LLC. Arts. of Org. filed c/o Shane Henty Sutton, P.C., 150 E Fine Linens, LLC. Authority filed with and shall mail copy of process against 2271. Purpose: any lawful purpose. with Secy. of State of NY (SSNY) on 58th St, 25th Fl, NY, NY 10155. NY Dept. of State on 8/12/13. Office LLC to: US CORP AGENTS, INC 07/25/13. Office location: NY County. location: NY County. Princ. bus. addr.: Purpose: any lawful act. 7014 13TH AVE STE 202 BKLYN, NY Notice of Formation of Cantillon & SSNY designated as agent of LLC 15 Mayfield Ave., Edison, NJ 08837. 11228. Principal business address: Mann LLC. Arts. of Org. filed with Notice of Formation of DePaola upon whom process against it may be LLC formed in DE on 7/30/13. NY Sec. 212 E 95TH ST 6A NY, NY 10128. Secy. of State of NY (SSNY) on Valdes, L.L.P. Arts of Org filed with served. SSNY shall mail process to of State designated agent of LLC upon Purpose: any lawful act. 5/23/13. Office location: NY County. the Secy of State of NY (SSNY) on Corporation Service Co., 80 State St., whom process against it may be 6/18/13. Office location: NY County. Albany, NY 12207, regd. agent upon SSNY designated as agent of LLC served and shall mail process to: CT Notice of Formation of NYC Carmine SSNY designated as agent upon whom and at which process may be upon whom process against it may Corporation System, 111 8th Ave., Holdings LLC, Art. of Org. filed whom the process may be served served. Purpose: Any lawful activity. be served. SSNY shall mail process NY, NY 10011. DE addr. of LLC: 1209 Sec’y of State (SSNY) 4/5/13. Office and shall mail copy of process to: John L. McCormack, 181 E. 73rd Orange St., Wilmington, DE 19801. location: NY County. SSNY designated against LLP to: DePaola Valdes, NOTICE OF FORMATION OF JJJ Real St., Apt. 12C/D, NY, NY 10021. Cert. of Form. filed with DE Sec. of as agent of LLC upon whom process L.L.P. c/o The Partnership 7014 13th Estate, LLC. Arts of Org filed with Secy Purpose: any lawful activity. State, Townsend Bldg., Dover, DE against it may be served. SSNY shall Ave. Ste 202, Brooklyn, NY 11228. of State of NY (SSNY) on 6/28/13. 19901. Purpose: all lawful purposes. mail copy of process to Meister Principal business address: 370 Office location: NY County. SSNY NOTICE OF FORMATION OF Seelig & Fein, 140 E. 45th St., NY, Lexington Ave, Ste 509, NY NY designated as agent upon whom KRH 61ST STREET LLC, a domestic KIKKERLAND RETAIL LLC. Arts of NY 10017, the Reg. Agt. upon whom 10017. Purpose: any lawful act. process may be served and shall mail LLC , Arts. of Org. filed with the SSNY Org filed with Secy of State of NY proc. may be served. Purpose: any copy of process against LLC to: CT on 6/7/13. Office location: New York (SSNY) on 5/31/13. Office location: NY lawful activities. Notice of Qual. of One Hudson Yards Corporation System, 111 Eighth Ave, County. SSNY is designated as County. SSNY designated as agent Owner LLC, Auth. filed Sec’y of State NY, NY 10011. Principal business agent upon whom process against upon whom process may be served (SSNY) 5/14/13. Office loc.: NY County. address: 225 Nod Rd, Ridgefield, CT the LLC may be served. SSNY shall Notice of Formation of and shall mail copy of process LLC org. in DE 5/13/13. SSNY desig. 06877. Purpose: any lawful act. mail process to: The LLC, 795 5th CANNON/STUART MANAGEMENT, against LLC to principal business as agent of LLC upon whom process Ave., Apt. 2608-10, NY, NY 10065. LLC. Arts. of Org. filed with Secy. of address: 666 Broadway, Unit 4, NY, NY against it may be served. SSNY shall NOTICE OF FORMATION of 500 Park General Purposes. State of NY (SSNY) on 08/14/13. 10012-2314. Purpose: any lawful act. mail copy of proc. to CSC, 80 State St., Avenue Screening Room LLC Arts. Of Office location: NY County. SSNY Albany, NY 12207. DE off. addr.: CSC, Org. filed with Secy. of State of NY NOTICE OF FORMATION OF Beth designated as agent of LLC upon whom Notice of Formation of SAR III, LLC. 2711 Centerville Rd., Wilmington, DE (SSNY) on 08/01/13. Office Location: Zisman & Company LLC. Arts of Org process against it may be served. Arts. of Org. filed with Secy. of State 19808. Cert. of Form. on file: SSDE, NY County. SSNY designated as filed with Secy of State of NY (SSNY) SSNY shall mail process to c/o Cole, of NY (SSNY) on 07/19/13. Office Townsend Bldg., Dover, DE 19901. agent of LLC upon whom process on 5/1/13. Office location: NY County. Schotz, Meisel, Forman & Leoanrd, location: NY County. Princ. office of Purp.: any lawful activities. against it may be served. SSNY shall SSNY designated agent upon whom P.A., 900 Third Ave., 16th Fl., NY, NY LLC: 1 Penn Plaza, NY, NY 10119. mail process to Eugene F. Getty, process may be served and shall 10022. Purpose: Any lawful activity. SSNY designated as agent of LLC Notice of Qualification of PWP Growth Kellner Herlihy Getty & Friedman, LLP, mail copy of process against LLC to upon whom process against it may Equity Fund I (B) LP. Authority filed 470 Park Avenue South, 7N, NY, NY principal business address: 500 W. NOTICE OF FORMATION OF be served. SSNY shall mail process with Secy. of State of NY (SSNY) on 10016. Purpose: Any lawful activity. 43rd St., Ste 31F, NY, NY 10036. TATANY MIRACLE LLC. Arts of Org to Valley National Bank, 1455 Valley 08/08/13. Office location: NY County. Purpose: any lawful act. filed with Secy of State of NY (SSNY) Rd., Wayne, NJ 07470. Purpose: Any LP formed in Delaware (DE) on Notice of Qualification of HUDSON on 6/25/13. Office location: NY lawful activity. 03/18/13. Princ. office of LP: PWP BOULEVARD SLIVER OWNER LLC. Notice of Qualification of ASCENT County. SSNY designated as agent Growth Equity Fund I GP LLC, c/o Authority filed with Secy. of State of NY SPECIAL VENTURES, LLC. Authority upon whom process may be served NOTICE OF QUALIFICATION of Perella Weinberg Partners Capital (SSNY) on 07/10/13. Office location: filed with Secy. of State of NY (SSNY) and shall mail copy of process SunBurger 4 LLC. Authority filed with Management LP, 767 Fifth Ave., NY, NY County. LLC formed in Delaware on 03/25/13. Office location: NY against LLC to principal business Secy of State of NY (SSNY) on NY 10153. SSNY designated as agent (DE) on 07/09/13. Princ. office of LLC: County. LLC formed in Delaware (DE) address: 1400 2ND AVE, NY, NY 7/2/13. Office location: NY County. of LP upon whom process against it 60 Columbus Circle, NY, NY 10023. on 03/21/13. Princ. office of LLC: 142 10021. Purpose: any lawful act. LLC formed in DE on 4/19/13. SSNY may be served. SSNY shall mail SSNY designated as agent of LLC W. 57th St., Ste. 4A, NY, NY 10019. designated agent upon whom process to the LP at the addr. of its upon whom process against it may be SSNY designated as agent of LLC Notice of Formation of KRR Queens 3 process may be served and shall princ. office. Name and addr. of each served. SSNY shall mail process to c/o upon whom process against it may be LLC. Arts. of Org. filed with Secy. of mail copy of process against LLC to general partner are available from Corporation Service Co. (CSC), 80 served. SSNY shall mail process to State of NY (SSNY) on 7/3/13. Office principal business address: 261 SSNY. DE addr. of LP: c/o State St., Albany, NY 12207. DE addr. the LLC at the princ. office of the LLC. location: NY County. SSNY designated Madison Ave, 9/Fl, NY, NY 10016. Corporation Service Co., 2711 of LLC: CSC, 2711 Centerville Rd., DE addr. of LLC: CSC, 2711 Centerville as agent of LLC upon whom process DE address of LLC: c/o CSC, 2711 Centerville Rd., Ste. 400, Wilmington, Ste. 400, Wilmington, DE 19808. Arts. Rd., Ste. 400, Wilmington, DE 19808. against it may be served. SSNY shall Centerville Rd, Ste 400, Wilmington, DE 19808. Arts. of Org. filed with of Org. filed with Secy. of State, Corps. Arts. of Org. filed with Jeffrey W. mail process to: Richard A. Merhige, DE 19808. Cert of LLC filed with State of DE, Secy. of State, Div. of Div., John G. Townsend Bldg., 401 Bullock, Secy. of State, Div. of c/o Regency International, 11 East Secy of State of DE located: 401 Corps., 401 Federal St., Dover, DE Federal St., Ste. 4, Dover, DE 19901. Corps., PO Box 898, Dover, DE 26th St., NY, NY 10010. Purpose: Federal St, Ste 4, Dover, DE 19901. 19901. Purpose: Any lawful activity. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. any lawful activities. Purpose: any lawful act.

40 | Crain’s New York Business | September 9, 2013 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of ASB Notice of Qualification of ANS (WE), LLC. Notice of Qualification of Cetera Notice of formation of limited liability Notice of Qualification of QF Realty Centurion 415 West Broadway Authority filed with Secy. of State of NY Financial Specialists Services LLC. company (LLC). Name: SRAR, LLC. Services LLC. Authority filed with Holdings, LLC. Authority filed with (SSNY) on 07/08/13. Office location: Authority filed with NY Dept. of State Articles of Organization filed with Secy. of State of NY (SSNY) on NY Dept. of State on 7/5/13. Office NY County. LLC formed in Delaware on 7/16/13. Office location: NY Secretary of State of New York (SSNY) 08/21/13. Office location: NY County. location: NY County. Princ. bus. addr.: (DE) on 07/02/13. SSNY designated County. Princ. bus. addr.: 200 N. on 6/5/2013. NY office location: NY LLC formed in Delaware (DE) on 7501 Wisconsin Ave., Ste. 1300W, as agent of LLC upon whom process Sepulveda Blvd., Ste. 1200, El County. SSNY has been designated 08/16/13. Princ. office of LLC: 9 Bethesda, MD 20814. LLC formed in against it may be served. SSNY shall Segundo, CA 90245. LLC formed in as agent of the LLC upon whom Murray St., Apt. 6NW, NY, NY 10007. DE on 6/25/13. NY Sec. of State mail process to Attn: John J. Suydam, DE on 10/23/12. NY Sec. of State process against it may be served. The SSNY designated as agent of LLC designated agent of LLC upon whom 9 W. 57th St., 43rd Fl., NY, NY 10019. designated agent of LLC upon whom post office address to which the SSNY upon whom process against it may process against it may be served DE addr. of LLC: c/o Corporation process against it may be served shall mail a copy of any process be served. SSNY shall mail process and shall mail process to: c/o CT Service Co., 2711 Centerville Rd., Ste. and shall mail process to: c/o CT against the LLC served upon him/ to c/o Qazi Fazal at the princ. office Corporation System, 111 8th Ave., NY, 400, Wilmington, New Castle Cnty., Corporation System, 111 8th Ave., her is 1501 Broadway, Ste 2600, NY of the LLC. DE addr. of LLC: 2711 NY 10011, regd. agent upon whom DE 19808. Arts. of Org. filed with The NY, NY 10011, regd. agent upon 10036. Purpose: Any lawful purpose. Centerville Rd., Ste. 400, Wilmington, process may be served. DE addr. of Secy. of State of the State of DE, whom process may be served. DE DE 19808. Arts. of Org. filed with DE LLC: The Corporation Trust Co., 1209 Dept. of State, Div. of Corps., John addr. of LLC: 1209 Orange St., NOTICE OF FORMATION OF Monarb Secy. of State, Div. of Corps., 401 Orange St., Wilmington, DE 19801. G. Townsend Bldg., 401 Federal St., Wilmington, DE 19801. Cert. of LLC. Arts of Org filed with Secy of Federal St., Ste. 4, Dover, DE 19901. Cert. of Form. filed with DE Sec. of Ste. 4, Dover, DE 19901. Purpose: Form. filed with DE Sec. of State, State of NY (SSNY) on 1/31/13. Office Purpose: Any lawful activity. State, 401 Federal St., Dover, DE Any lawful activity. 401 Federal St., Dover, DE 19901. location: NY County. SSNY designated 19901. Purpose: all lawful purposes. Purpose: all lawful purposes. as agent upon whom process may be GEMAT REALTY LLC Art. of Org. filed Notice of Formation of SMIND served and shall mail copy of process Sec. of State of NY 04/04/2013. Off. NOTICE OF FORMATION OF Monticello LLC. Arts. of Org. filed Notice of Formation of WSTC EVENTS against LLC to: 7014 13th Ave, Ste 202 Loc.: New York Co. SSNY designated CVfromGreece LLC. Arts of Org filed with Secy. of State of NY (SSNY) on LLC. Arts. of Org. filed with Secy. of Bklyn, NY 11228. Principal business as agent upon whom process against with Secy of State of NY (SSNY) on 8/14/13. Office location: NY County. State of NY (SSNY) on 05/21/13. Office address: 350 W 50th st Apt 3W NY, it may be served. SSNY to mail copy 6/13/13. Office location: NY County. SSNY designated as agent of LLC location: NY County. Princ. office of NY 10019. Purpose: any lawful act. of process to The LLC, 233 East SSNY designated as agent upon upon whom process against it may be LLC: 1140 Broadway, 4th Fl., NY, NY 69th Street, New York, NY 10021. whom process may be served and served. SSNY shall mail process to: 10001. SSNY designated as agent of AQUARIUM LLC, a domestic LLC, Arts. Purpose: Any lawful act or activity. shall mail copy of process against The LLC, 401 West 45th St., NY, NY LLC upon whom process against it may of Org. filed with the SSNY on 7/3/13. LLC to principal business address: 10036. Purpose: any lawful activities. be served. SSNY shall mail process Office location: New York County. Notice is hereby given that a license, 10 Barclay St, #52A, NY, NY 10007. to the LLC at the addr. of its princ. SSNY is designated as agent upon number 1272692, for on-premises Purpose: any lawful act. Notice of Formation of 868 BPI LLC, office. Purpose: Any lawful activity. whom process against the LLC may liquor has been applied for by HANE Arts. Of Org. filed with SSNY on be served. SSNY shall mail process SUSHI INC to sell beer/liquor/wine at NOTICE OF FORMATION OF LIMITED 5/7/13. Office location: NY County. GOLDEN CAPITAL GUARANTY LLC, to: Gregor S. Bailar and Theresa Y. retail in a restaurant under the LIABILITY COMPANY. NAME: 41 WEST SSNY designated as agent of LLC a domestic LLC, Arts. of Org. filed Hong, 6653 Sorrel St., Mclean, VA Alcoholic Beverage Control Law at 47 LLC. Articles of Organization were upon whom process against it many with the SSNY on 3/19/13. Office 22101. General Purposes. 346 1st Ave., New York, NY 10009 filed with the Secretary of State of be served. SSNY shall mail process location: New York County. SSNY is for on premises consumption. New York (SSNY) on 04/26/02. Office to LLC at Martin Shaw, 350 5th designated as agent upon whom Notice of Formation of Marca Studio location: New York County. SSNY Avenue, #2816, NY, NY 10118. process against the LLC may be LLC. Arts of Org filed with Secy of LATIN TALENT OF AMERICA, LLC, a has been designated as agent of the Purpose: Any lawful activity. served. SSNY shall mail process to: State of NY (SSNY) on 6/27/13. domestic LLC, Arts. of Org. filed with LLC upon whom process against it The LLC, 575 Madison Ave, 10th Fl., the SSNY on 7/18/13. Office location: may be served. SSNY shall mail a NY, NY 10022. General Purposes. Office location: NY County. SSNY NOTICE OF FORMATION OF designated agent upon process may be New York County. SSNY is designated copy of process to the LLC, c/o A & MOOSTACHIO LLC. Arts of Org filed as agent upon whom process against K, 47 West 46th Street, New York, Notice of Formation of KCD Saxon served and shall mail copy of process with Secy of State of NY (SSNY) on against LLC to principal business the LLC may be served. SSNY shall New York 10036. Purpose: For any 3/15/10. Office location: NY County. LLC. Arts. of Org. filed with Secy. of mail process to: The LLC, 15 William St., lawful purpose. State of NY (SSNY) on 6/24/13. address: 533 E 6th Street, #5, NY, SSNY designated as agent upon NY 10009. Purpose: any lawful act. #18, NY, NY 10005. General Purposes. whom process may be served and Office location: NY County. SSNY NOTICE OF FORMATION OF LIMITED shall mail copy of process against designated as agent of LLC upon Notice of Formation of Diane Gilman Notice of Formation of Logan Spamer LIABILITY COMPANY. NAME: 534 LLC to: 60 Henry St, #15F, NY, NY whom process against it may be Fashion, LLC. Arts. of Org. filed with Enterprises, LLC, Art. of Org. filed WEST 178 EQUITIES, LLC. Articles of 10002. Purpose: any lawful act. served. SSNY shall mail process to: Secy. of State of NY (SSNY) on 7/29/13. Sec’y of State (SSNY) 2/13/13. Office Organization were filed with the 1350 Broadway, Ste. 1010, NY, NY Office location: NY County. SSNY location: NY County. SSNY designated Secretary of State of New York GLEIT & DUSZAK, LLP a domestic 10018. Purpose: any lawful activity. designated as agent of LLC upon whom as agent of LLC upon whom process (SSNY) on 07/22/13. The latest date LLP, filed with the SSNY on 7/16/13. process against it may be served. against it may be served. SSNY shall of dissolution is 07/18/2112. Office Office Location: New York County. Notice of Formation of Biscuits & Bath SSNY shall mail process to: The LLC, mail copy of process to Att: Donovan location: New York County. SSNY has SSNY is designated as agent upon Sutton Place, LLC. Arts. of Org. filed 325 5th Ave., Apt. 39C, NY, NY Spamer, 60 Sutton Place S., NY, NY been designated as agent of the LLC whom process against the LLP may with Secy. of State of NY (SSNY) on 10016. Purpose: any lawful activity. upon whom process against it may be be served. SSNY shall mail process 8/15/13. Office location: NY County. 10022. Purpose: any lawful activities. served. SSNY shall mail a copy of to: The LLP, 401 Broadway, Ste. 601, SSNY designated as agent of LLC NOTICE OF FORMATION OF Snow process to the LLC, 31-10 37th Avenue, NY, NY 10013. Purpose: Law. upon whom process against it may be NOTICE OF FORMATION OF JFX LIN Fox LLC. Arts of Org filed with Secy Suite 500, Long Island City, New York served. SSNY shall mail process to: LLC. Arts of Org filed with Secy of of State of NY (SSNY) on 6/27/13. 11101. Purpose: For any lawful purpose. Notice is hereby given that a license c/o Biscuits & Bath Companies, LLC, State of NY (SSNY) on 6/11/13. Office Office location: NY County. SSNY number 1272817 for a restuarant beer 41 W. 13th St., NY, NY 10011, Attn: location: NY County, SSNY designated NOTICE OF FORMATION of DORIA designated agent upon whom license has been applied for by CEO. Purpose: any lawful activity. as agent upon whom process may be process may be served and shall ENTERPRISES NYC, LLC Arts. Of Org. AGORIANI INC. under the Alcoholic served and shall mail copy of process filed with Secy. of State of NY (SSNY) NOTICE OF FORMATION OF mail copy of process against LLC to: Beverage Control law for premises against LLC to principal business c/o Capital Services Group, LLC 601 on 07/30/13. Office Location: NY located at 2 St. Mark’s Place, New KONTAKME LLC. Arts of Org filed address: 173 STANTON ST, #3, NY, County. SSNY designated as agent of with Secy of State of NY (SSNY) on Cape Eleuthra Rd, Bethany Beach, York, New York 10003, County of New NY, 10002. Purpose: any lawful act. DE 19930. Purpose: any lawful act. LLC upon whom process against it may York, for on-premises consumption. 9/19/13. Office location: NY County. be served. SSNY shall mail process SSNY designated agent upon whom NOTICE OF FORMATION OF Teng Tea Notice of Formation of CPW 1210 LLC. to Alan M. Friedman, Esq., Kellner process may be served and shall LLC. Arts of Org filed with Secy of Herlihy Getty & Friedman, LLP, 470 Winsor Holdings LLC, Arts of Org filed mail copy of process against LLC to Arts. of Org. filed with Secy. of State with SSNY on 07/08/13. Off Loc: New State of NY (SSNY) on 3/4/13. Office of NY (SSNY) on 07/25/13. Office Park Avenue South, 7N, NY, NY principal business address: 142 E. location: NY County. SSNY designated 10016. Purpose: Any lawful activity. York County, SSNY designated as 98th St., # 3, NY, NY, 10029. location: NY County. SSNY designated agent of LLC upon whom process as agent upon whom process may be as agent of LLC upon whom process Purpose: any lawful act. served and shall mail copy of process Carnegie Hill Optometry, PLLC, against it may be served. SSNY shall against it may be served. SSNY shall mail a copy of process to: The LLC, against LLC to: 88 2nd Ave #9, NY, NY mail process to c/o McLaughlin & Articles of Organization filed with Name of LLC: Brodmktg LLC. Arts. 10003. Principal business address: Secretary of State of NY (SSNY) on 108 Forsyth St, New York, NY 10002. of Org. filed with NY Dept. of State: Stern, LLP, Attn: Geoffry R. Handler, Purpose: to engage in any lawful act. 123 E 7th St, NY, NY 10009. 260 Madison Ave., NY, NY 10016. 04/16/13. Office Location: NY County. 7/24/13. Office loc.: NY Co. Sec. of Purpose: any lawful act. SSNY designated as agent of LLC upon State designated agent of LLC upon Purpose: Any lawful activity. whom process against it may be served. 35 GROVE LLC, a domestic LLC, whom process against it may be SSNY shall mail a copy of process to: Arts. of Org. filed with the SSNY on served and shall mail process to: c/o RAYDOOR REALTY, LLC, a domestic Good Melts LLC. Arts. of Org. filed The PLLC, 1387 Madison Ave., New 5/10/13. Office location: New York Business Filings Inc., 187 Wolf Rd., LLC, Arts. of Org. filed with the SSNY with Secy. of State of NY (SSNY) on York, NY 10029. Purpose: to engage County. SSNY is designated as agent Ste. 101, Albany, NY 12205, regd. on 7/25/13. Office location: New York 06/20/13. Off. loc.: New York Co. in the profession of Optometry. upon whom process against the LLC agt. upon whom process may be County. SSNY is designated as SSNY designated as agent of LLC may be served. SSNY shall mail process served. Purpose: any lawful act. agent upon whom process against upon whom process may be served. Notice of Formation of SEREN 239, to: The LLC, 489 Fifth Ave., 7th Fl, the LLC may be served. SSNY shall SSNY shall mail process to 300 E LLC. Arts. of Org. filed with Secy. of NY, NY 10017. General Purposes. Notice of Formation of GAVECORE mail process to: The LLC, 134 W. 62nd St., Ste. 1702, New York, NY State of NY (SSNY) on 07/16/13. LLC. Arts. of Org. filed with Secy. of 29th St., Ste. 909, NY, NY 10001. 10065. Purpose: General. Office location: NY County. Princ. APPLE SEEDS PCVST LLC, a State of NY (SSNY) on 07/02/13. General Purposes. office of LLC: c/o Shvo, 724 Fifth Ave., domestic LLC , Arts. of Org. filed with Office location: NY County. SSNY Notice of Formation of BGCH NY, NY 10019. SSNY designated as the SSNY on 5/23/13. Office location: designated as agent of LLC upon NOTICE OF FORMATION of Tahoe Apartments Managers LLC. Arts. of agent of LLC upon whom process New York County. SSNY is designated whom process against it may be East Holdings LLC. Art. of Org. filed Org. filed with Secy. of State of NY against it may be served. SSNY as agent upon whom process against served. SSNY shall mail process to w/Secy. of State of NY (SSNY) on (SSNY) on 8/20/13. Office location: shall mail process to the LLC at the the LLC may be served. SSNY shall the LLC, 505 Park Ave., 8th Fl., NY, NY 6/13/2013. Office location: New NY County. SSNY designated as addr. of its princ. office. Purpose: mail process to: The LLC, 10 W 25th 10022. Purpose: Any lawful activity. York County. SSNY designated as agent of LLC upon whom process Any lawful activity. St., NY, NY 10010. General Purposes. agent for service of process. SSNY against it may be served. SSNY shall NOTICE OF FORMATION OF LIMITED shall mail process to: 49 Wolf Hill mail process to: The LLC, c/o NOTICE OF FORMATION OF Notice of Formation of HDL NY L.P. LIABILITY COMPANY. NAME: Court Cheshire, CT 06410. Monadnock Construction, Inc., 155 Dominique Levy LLC. Articles of Cert. of LP filed with Secy. of State CHADDESLEY LLC. Articles of Purpose: Any lawful activity. 3rd St., Brooklyn, NY 11231. Organization filed with the Secretary of NY (SSNY) on 07/19/13. Office Organization were filed with the Purpose: any lawful activity. of State of NY (SSNY) on 5/23/13. location: NY County. Latest date on Secretary of State of New York Notice of Formation of The Office location: New York County. which the LP may dissolve is 7/16/2113. (SSNY) on 07/09/13. The latest date Brooksville Gates Company LLC. Arts. Notice of Formation of CONGREVE SSNY designated as agent upon SSNY designated as agent of LP of dissolution is 12/31/2113. Office of Org. filed with NY Dept. of State on LLC. Arts. of Org. filed with Secy. of whom process may be served and upon whom process against it may location: New York County. SSNY 3/11/13. Office location: NY County. State of NY (SSNY) on 08/27/13. shall mail copy of process against be served. SSNY shall mail process has been designated as agent of the Sec. of State designated agent of Office location: NY County. SSNY LLC to: Dontzin, Nagy, and Fleissig to Satterlee Stephens Burke & Burke LLC upon whom process against it LLC upon whom process against it designated as agent of LLC upon LLP, 980 Madison Avenue, NY, NY LLP, Attn: Kirk O’Ferrall, 230 Park may be served. SSNY shall mail a may be served and shall mail whom process against it may be 10075, Attention: Matthew S. Ave., Ste. 1130, NY, NY 10169. copy of process to the LLC, 721-725 process to: c/o CompassRock Real served. SSNY shall mail process to Dontzin. Principal business address: Name and addr. of each general Fifth Avenue, Unit 35H, New York, Estate, 810 7th Ave., 40th Fl., NY, NY G. Warren Whitaker, Day Pitney LLP, 30 E 74th St, NY, NY 10075. partner are available from SSNY. New York 10022. Purpose: For any 10019, principal business address. 7 Times Square, NY, NY 10036-7311. Purpose: any lawful act. Purpose: Any lawful activity. lawful purpose. Purpose: all lawful purposes. Purpose: Any lawful activity.

September 9, 2013 | Crain’s New York Business | 41 ing-wage law to force commercial earners. She proposes tax abate- Left turn ahead for City Council tenants in subsidized developments ments for employers that hire from to pay at least $10 an hour with ben- the city’s vocational training pro- efits, or $11.50 without. grams, as well as public-works proj- Continued from Page 1 tile in 2014,only the real estate indus- could add to its roster after the elec- The movement’s momentum ects to employ struggling workers. into overdrive on causes hitherto try has pushed back, spending more tion, said a top priority for the new has even pushed Ms. Quinn left- Mr. Lander said the new mayor bottled up by outgoing City than $7 million to influence the out- council should be requiring develop- ward. Last week, she said that as should also seek to tax hedge-fund Council Speaker Christine Quinn come of more than two dozen coun- ers to include affordable apartments mayor she would apply the living- “carried interest” income as ordi- and Mayor Michael Bloomberg. cil races.Real estate insiders complain in residential projects. The mandate wage mandate to all city-subsidized nary income, allowing it to be sub- Indeed, left-wing lawmakers are about candidates demonizing devel- has been embraced by the leading projects, not just those getting ject to the city’s unincorporated systematically crafting an agenda opers and their tax breaks but say that Democratic mayoral candidates but $1 million or more, attributing her business tax. and a battle plan to accomplish their efforts to expand wage mandates is opposed by the real estate indus- pledge to her endorsement by a In addition, James Parrott of the goals. During the past year, they should be of greater concern to try, which prefers the current volun- retail workers’ union. labor-supported Fiscal Policy Insti- have held off-the-record strategy restaurants and small businesses. tary, incentive-based model. tute wrote a paper laying out a city sessions with like-minded thinkers, “The business community, un- The liberal activists also seek to Boosting taxes and benefits budget agenda for the cause, calling laying out their ideas in a dozen ac- like the real estate owners, has failed expand mandates that were narrowed The progressive group A Better for a $100 million tax hike on ademic papers on everything from to invest in developing relationships by Ms. Quinn to placate business Balance is seeking long-term paid $500,000 earners by denying them public safety to economic develop- with council members, since they leaders.“One obvious first step would family leave for municipal employ- the city’s unincorporated business tax ment. The premise: Government have not seen their relevance,” said be the expansion of paid sick leave ees, even though the city already credit. That would require approval must address economic inequali- Kathryn Wylde, president of the and living-wage and prevailing-wage provides 71 cents in benefits for by the state Legislature, as would a ty—and compel businesses to help. Partnership for New York City.“But laws,” said Paul Sonn, legal co-direc- every dollar it pays workers. Busi- three-year tax surcharge on the top “I’m hopeful with a Democratic the truth is that the council, along tor of the National Employment Law ness groups oppose such measures, 1% of city earners pitched by Mr. de mayor and a more progressive coun- with the mayor, sets the tone for the Project, a left-leaning think tank. saying they lead to higher taxes. Blasio and a permanent tax hike on cil we will be able to do more of these business climate in the city.” Their hopes have been buoyed by Making development subsidies the top 4% proposed by the labor- things,” said City Council Progres- Public Advocate Bill de Blasio’s contingent on job creation is also on backed Working Families Party. sive Caucus Co-Chairman Brad Mandates multiply emergence as the front-runner in the left-wing wish list.The progres- Albany is not about to approve Lander, a leader of the effort. Orga- Ms. Wylde’s group is bracing for the mayor’s race. His rise was fueled sive groups have embraced a policy tax hikes, but it’s a possibility if De- nized labor will put more wind at a more liberal city government and by his relentless attacks on the leg- paper written for the advocates by mocrats recapture the state Senate their backs, as many council-race plans to ramp up its lobbying and islative compromises Ms. Quinn University of Pennsylvania assistant in 2014, when the dynamics of this winners and probably the next may- advocacy efforts in conjunction with brokered. Mr. de Blasio has pledged professor Laura Wolf-Powers to re- year’s city campaigns could well be or will owe their victories, in part, to the five borough chambers of com- to extend the sick-pay mandate to duce as-of-right development sub- repeated in the statewide election. Ⅲ union support. merce. all businesses—the current law will sidies, which, she said, would more Though business interests will Mr. Lander, a Park Slope coun- cover only those with 15 or more evenly spread income growth and LISTEN to a discussion at likely find city government more hos- cilman whose 11-member caucus employees—and to expand the liv- increase economic mobility for low CrainsNewYork.com/podcasts IN THE BOROUGHS BRONX

prior greenmarket.” FROM Instead of a typical, full-size Mint falls a bit short AROUND greenmarket, GrowNYC has opened a “youthmarket,” which is Continued from Page 3 come in and set up shop.” THE CITY smaller and costs less—about and expect in an urban work envi- In the spring of 2015, a group of $5,000 per season for startup costs ronment. tenants, including Deals, McDon- and ongoing management, a frac- “Food is a challenge,” said Mr. ald’s and Red Lobster, will do just QUEENS tion of a full-size market’s cost. Yerushalmi. “There aren’t those that.They are all slated to move into There are 14 youthmarkets around charming places where you can go the $30 million,45,000-square-foot LIC gets 2nd bite the city, and each site partners with and just have a lunch break at the cor- shopping mall dubbed The Cross- a community group to hire local ner.”As a matter of fact,he noted that ings at Southern, which will open of the (local) apple teens to run the market. The LIC in contrast to the two incubators he just four blocks northwest of the After a three-year hiatus, local pro- youthmarket works with the nearby runs in NoHo and west TriBeCa in BankNote Building. The mall is al- AN INCONVENIENT duce has resprouted on the streets of YMCA, which is responsible for Manhattan, there is no place even to ready 60% leased, according to S. TRUTH: Incubator Long Island City.A youth-run farm hiring and paying the young em- run to grab an espresso. Andrew Katz, a principal in the head Cheni stand opened in Hunters Point July ployees who are overseen by a Welcome to the pioneering life mall’s owner, the Prusik Group, an Yerushalmi misses 13, spearheaded by GrowNYC, a GrowNYC site coordinator. in the South Bronx, but the good affiliate of Taconic Investment his corner café. nonprofit that coordinates environ- “A youthmarket does kind of test news is that, by Partners,the developer of the Bank- mental programs throughout the the neighborhood if we’re not sure 75 most accounts, Note Building. buck ennis city, and local City Councilman how a full-blown greenmarket YEARS in help is on the Also on the horizon is the arrival But after they shelled out $32 Jimmy Van Bramer. would do,” said Jeanne Hodesh, operation as way.The neigh- next September of the city’s Human million for the property and $25 A greenmarket had operated at communications coordinator for currency printer borhood stands Resources Administration. It will million renovating it, the bottom the site until 2010,when it closed be- GrowNYC. “It’s a good way to on the threshold shift 800 employees into 200,000 fell out of the real estate market,and cause of wilting sales. Since then, the gauge interest and see if you can 200K of monumental square feet of space in the BankNote the developers’ plans suddenly area’s population expanded as new build up the business.” SQUARE changes during Building, which in its heyday boast- looked all too bold. Today’s mix of apartment buildings have opened, The market will be open every FOOTAGE the next 18 ed more than 2,000 workers pump- tenants is heavy on educational in- fanning hopes for a second try. Sunday through November. occupied by months that ing out everything from foreign cur- stitutions and small nonprofits, in- “I wanted to do it in a way that GrowNYC will assess the stand’s largest tenant will bring even rencies to U.S. war bonds. Expected cluding a charter school, a was smart, and so we were able to profitability at the end of the season more people, to draw between 900 and 1,200 vis- vocational-training agency and the measure its success,” said Mr. Van to determine if there is demand for 350 restaurants and itors a day,the HRA will easily rank Bronx Academy of Arts and Dance. Bramer.“We wanted to make sure it another year in 2014. NUMBER of shops into the as the property’s largest—and most To some observers, the HRA’s ar- didn’t die another death like the —laura lorenzetti windows replaced area. controversial—tenant. rival will represent a step back de- in rehab “This is a spite the fact that it will bring occu- community that’s under construc- Big, not beautiful pancy to 92%, and has spurred the tion,” said Marlene Cintron, presi- Among other things, HRA’s 20- developers to pursue a $15 million dent of the Bronx Overall Econom- year lease marks a departure from building improvement. ic Development Corp. “Once you what the property’s owners,Taconic Phillip Morrow, president and develop something,then others want and Denham Wolf Real Estate, en- chief executive of the South Bronx to spruce up.” visioned for their 400,000-square- Overall Economic Development Bronx Congressman José Serra- foot prize when they purchased it six Corp., simply said that the HRA no was one of the first to move into years ago, according to Peter Febo, a isn’t the best fit for the neighbor- the spiffed up BankNote Building, Taconic senior vice president. hood’s future. He’d rather see an in- taking 4,400 square feet on the sixth Capitalizing on the handsome dustrial tenant, one that would floor back in 2010. He dates the be- building’s large,open floor plans and bring jobs. While he conceded that ginning of the area’s redevelopment its copious supply of natural light via the agency will generate foot traffic, to the cleanup of the Bronx River, towering windows, the new owners normally a plus for a neighborhood’s which began 15 years ago and in- hoped to turn it into a glittering cre- shops and restaurant owners,HRA’s GREEN DREAMS: Hunters Point, along the Long Island City cludes the opening of a park along ative hub. Hoped-for tenants in- visitors are “not necessarily people waterfront in Queens, has its its bank. That, he noted, led to “a cluded visual-arts firms, architects with a lot of money because they’re farmstand back. better atmosphere for people to and an international food market. coming for benefits.” Ⅲ

42 | Crain’s New York Business | September 9, 2013 City Planning flooded

Continued from Page 6 ment’s plan for the 11-acre Domino commissioners, pick their deputy Sugar site in Williamsburg, which mayors, pick their agenda.” was already rezoned once, in 2010. By far the biggest proposal on The developer has decided to take the table is City Hall’s push to re- the old plan, rows of 30- and 40- zone midtown east. The adminis- story towers, and replace it with a tration has spent the past three wild design of geometric buildings years honing its plan to rezone reaching as high as 60 stories that 550 Madison Ave./ 650 Madison Ave. 620 Sixth Ave. 111 Eighth Ave./Google Building roughly 80 blocks between Madi- would allow more open space and Sony Building Sold: 2013 Sold: 2012 Sold: 2011 son and Third avenues, running light into the parcel. Sold: 2013 Price: $1.3 billion Price: $500 million Price: $2 billion from East 39th Street up to East Price: $1.1 billion 57th Street, to pave the way for a Change of plan new generation of bigger, smarter, The scheme deviates consider- hours, sometimes in odd locations. more efficient towers. A failure to ably from what Ms. Burden spent Winning trophy game Two years ago, for example, Mr. win approval by year’s end would years crafting up and down the East Harmon rushed to a series of jeopardize what the River waterfront, and middle-of-the-night meetings at a mayor sees as a huge Two Trees is struggling Continued from Page 1 which buyers are in the market and diner with the owners of 111 Eighth piece of his legacy—a re- BIG to bring her around to its Mr. Harmon made the most of just how big their checkbooks are. Ave. as they grappled with the (ulti- shaping of the commer- proposal, according to that star-making turn.He moved on “They know who came in sec- mately successful) sale of their cial heart of Manhattan. sources. Two Trees had to set a record for the priciest build- ond, third, fourth, fifth, sixth, sev- crown jewel to Google for $2 bil- There are also smaller 80 hoped its 2,200 apart- ing sale in the city’s history, selling enth and eighth in the bid for the lion. in-house projects to con- BLOCKS would be ments on the site would the General Motors Building to Sony Building,” one owner said. tend with, such as a 12- rezoned in the have been certified by Harry Macklowe for $1.4 billion in “That’s a big part of what a seller is On an incredible roll block stretch of East mayor’s sweeping June—the first step in proposal for 2003, and then followed up with a looking for when they hire Adam The team also gets help from their Fordham Road in the midtown east the six-month review torrent of other 10-figure sales in and Doug, because they know the boss as well as their corporate parent. Bronx to encourage com- process. Now, with ne- the boom years. long list of buyers who are hungry to Ben Lambert, Eastdil’s founder and mercial development, gotiations ongoing, the Now, in a market that is begin- get the next deal.” chairman, still steps in from time to and larger “contextual” zonings in developer hopes for a September ning to resemble those heady days, On his way to becoming one time,as he did when he took a disap- East Elmhurst, Queens, and west- certification. That would still leave Mr. Harmon and his brokerage of Eastdil’s chief rainmakers, pointed Harry Macklowe to a concil- ern Crown Heights in Brooklyn that enough time for Ms.Burden and the partner of recent years,Adam Spies, Mr. Harmon also developed a repu- iatory lunch in January the day after seek to protect those neighborhoods’ planning commission to approve are again at the top of their form. tation for his panache, speeding Messrs. Harmon and Spies passed character against overdevelopment. the project, but it would fall to local The pair sold the Sony Building for from meeting to meeting around over his bid for the Sony Building in And as if the department were Councilman Stephen Levin to $1.1 billion in January and the city on his Yamaha mo- favor of a better offer from Mr. not busy enough,Superstorm Sandy shepherd Domino through the City 650 Madison Ave. for $1.3 torcycle (until he broke his Chetrit and David Bistricer. added to the burden. City Planning Council next year. billion in June, and they re- shoulder in an accident 10 Working for a wholly owned is being asked to rewrite zoning in “It’s a big gamble, but what oth- cently landed the job of sell- years ago). He also took time subsidiary of the world’s largest flood-prone areas to allow buildings er choice is there?”said a source with ing Time Warner’s head- off at the height of the boom bank by market capitalization, that could better withstand future knowledge of the project. quarters at its namesake in 2006 and 2007 to fly to Wells Fargo, also helps. storms. Without those modifica- In other words, the devil you tower in Columbus Circle— L.A. to produce Starting Out “It’s well known that if you want tions, property owners will remain know is better than the devil you a property expected to fetch Adam Spies in the Evening, a 2007 film to get a loan with Wells Fargo, one unsure about what they can build on don’t. $1.3 billion. starring Frank Langella that of the biggest real estate lenders in their decimated land. In an effort to meet its titanic ob- Predictably,the duo’s clients,who garnered critical praise but modest the city, you do a deal with Eastdil,” For developers, the pressure to ligations, the department recently typically pay sales brokerages com- box-office receipts. Last year, at the a rival broker said. seal the deal with City Planning added four temporary planners at its missions of 1.5% or more of the sale age of 51, Mr. Harmon married for Officials at the bank had no now and to move on is also great. Manhattan headquarters. price, are pleased, to say the least. the first time. He and his wife now comment. “I tell my clients there’s no cer- “Mayor Bloomberg has asked all “I’m sorry we don’t have a have a daughter. Messrs. Harmon and Spies’ tainty about what the world is going city agencies to get as much done as few more billion-dollar Mr. Spies, Mr. Harmon’s biggest competitor, Los Angeles- to look like in six months, which is they possibly can in the next 134 buildings to sell in New York, alter ego and brokerage part- based CBRE, however, has some the opposite of what they want to days, and the Department of City because I sure know to whom ner, was a Crain’s 40 Under 40 powerful advantages of its own, in- Planning is working hard to do just I would go,” said Nicole this year. An accountant by cluding a size and geographic reach that,” said a spokesman for the de- Seligman, the president of training, he established his that far exceed Eastdil’s. Mr. Bloomberg’s partment.

Sony’s U.S. operations. bfa place in the real estate business Darcy Stacom and Bill Shana- Some developers are going so far Such megatransactions Doug Harmon by taking a numbers-oriented han, sales brokers at CBRE, peren- legacy projects as to throw together provisional and a host of smaller ones approach, performing com- nially compete for the top slot in plans for upcoming projects and have given the two men a whopping plex analyses of a building’s cash flow New York sales rankings. This year are also on then try to get preliminary approvals share of the city’s sales market, one and earning potential to help divine they scored the largest deal to date, for these project outlines. that is likely to see more than $30 the property’s likely price tag. handling the $1.4 billion sale of a the table Among those developers are the billion in deals this year,according to “Doug really understands how to big stake in the GM Building. And city’s largest office landlord, SL data from Cushman & Wakefield. maximize value,” said Stephen nationally,according to figures from Green Realty Corp.,and its partner, Eastdil Secured, the brokerage Ross, chairman of the Related Cos., data-tracking firm Real Capital Hines. They are hoping to build a where Messrs. Harmon and Spies the developer of the Time Warner Analytics, CBRE has compiled tower known as 1 Vanderbilt on work, now sits neck and neck with Center and many other big projects. $10.2 billion of office sales, com- hear,” said Paul Selver, co-chair of Grand Central Terminal’s western archrival CBRE at the front of the “He does exhaustive research, is fo- pared with Eastdil’s $8 billion. the land-use department at law firm flank that would rival the Empire city’s ultracompetitive pack of build- cused, tenacious and very creative.” Buoyed by a flood of smaller but Kramer Levin. State Building in size. It would be ing-sale brokers, with more than $7 Another big owner who has seen still-lucrative deals, Messrs. Har- one of the first projects to take ad- billion in deals to date this year. the duo in action concurs. Scott mon and Spies could yet finish the Motley lineup vantage of the proposed midtown Several real estate executives Rechler, chief executive of real es- year at No. 1. In July alone, they or- Some of these projects involve east rezoning. with knowledge of their pipeline tate investment firm RXR Realty, chestrated the sale of a pair of office new uses for public land. They in- To achieve such densities, the said that a spate of transactions yet still remembers how Messrs. Har- buildings: one at 5 Hanover Square clude the Staten Island Ferris wheel project would have to be approved to be unveiled,including the expect- mon and Spies were able to maneu- in lower Manhattan for $105 mil- and an adjacent outlet mall.There is through a special permit by the ed sales of the Time Warner space ver around several hurdles—includ- lion, and another at 470 Vanderbilt also the Bronx ice center inside the commission and deemed a “superi- and art-auctioneer Sotheby’s ing a still-dodgy economy—to lock Ave. in Fort Greene, Brooklyn, for vast, old Kingsbridge Armory. The or development.” Even though the 500,000-square-foot Upper East up the $500 million sale of an office more than $200 million; plus a resi- latter effort demonstrates the price tower will not be certified until lat- Side building, will likely vault the building he bought at 620 Sixth dential tower at 175 E. 96th St. for of failure: When a previous plan to er, by doing some of the pre- duo to the top of the rankings by the Ave. two years ago. $252 million and another at 315 put a shopping mall in the armory certification work under the end of December. “The negotiations went through Park Ave. South for $234 million. was shot down by the City Council, Bloomberg administration, such as CBRE, however, is busy, too. It the night,and there were a number of “This is an incredible roll that it took another four years to put to- environmental reviews, the devel- just won the assignment to sell times we reached an impasse,” said they’re on,”said Robert Ivanhoe,who gether the latest proposal. opers hope that future administra- Chase Manhattan Plaza. Mr.Rechler.“Doug and Adam would heads the real estate practice at law Purely private plans under re- tions will have less room to alter it. take Joe Chetrit [the seller] into an- firm Greenberg Traurig and was one view have even more at risk, since “Once you’re in there, even a lit- Knowing the losing bidders other room for a while,and when they of the attorneys who arranged the sale the administration has no personal tle bit, it’s more difficult to dislodge The two have handled so many came out, they had figured out a so- of the Sony Building.“It’s historic.”Ⅲ stake in their success. you,” Mr. Selver said. “The plans deals in recent months that sellers lution that worked for everyone.” Among the independent proj- could still change, but not as much say that sheer volume has given the To tie up such deals, Messrs. LISTEN to a discussion at ects before the department, one of as if you were knocking on the door Eastdil team a unique knowledge of Harmon and Spies also work long CrainsNewYork.com/podcasts the biggest is Two Trees Manage- for the first time.” Ⅲ

September 9, 2013 | Crain’s New York Business | 43 dential Suite now features seven tel occupies 3,300 square feet, tak- renowned jeweler Martin Katz to spacious rooms, compared with 11 ing up most of the 19th floor. The provide guests of the Jewel Suite a Hotels’ suite deals smaller rooms before the upgrade. suite previously rented for $19,000 a complimentary microband dia- The changes, which include a 300- night, and now goes for $24,000 at mond ring valued at $2,500. Continued from Page 3 Four separate hotel rooms, includ- square-foot spa-like bathroom, also approximately the same 30% occu- ica, and during the seven years it ing a large suite, were sacrificed to allowed the hotel to increase the pancy rate. PR perspective took to complete, spurred several create the space, which will report- room rate by more than $10,000, to The 909-room New York Palace “These suites are used to enhance properties to improve their offer- edly cost $28,000 per night. $35,000 per night. So far, there are is undergoing a $140 million hotel- the overall appeal of the hotel. They ings. It was also the most expensive no signs of sticker shock. The room wide renovation, but General Man- give the property prestige,”said Marc suite in the world until a handful of High demand was rented twice in August for “long ager Mr.Chase said that most of the Gordon, a principal with the devel- hotels in Dubai began offering even The demand for the suite is stays,” according to Mr. Nash. investment is going into the 176 opment team building the Baccarat more exclusive digs,said a Four Sea- projected to be “quite high,” said the Occupancy rates for these plush rooms in its exclusive tower section, Hotel in midtown, a luxury property sons spokeswoman. hotel’s general manager, Susanne rooms are, as one might expect, not with millions being pumped into a that is also causing some competitive Many of New York’s five-star ho- Hatje, adding that it “was created to nearly as high as the average overall handful of stunning suites, includ- jousting in the hotel industry. tels guard details of their makeovers accommodate our guests’ increased rate of approximately 85% in New ing the Champagne Suite and its Mr. Nash of the St. Regis con- like state secrets. The Mandarin desire for a residential setting.” York City.But pushing up occupan- sister triplex, the Jewel Suite. curred, pointing to an interview that Oriental, for one, will only confirm “There is a price point that scares cy rates is not the goal in sprucing up Now in the final stages of their Serena Williams conducted while that it is in the final stages of com- many but appeals to the few,” said the fancy rooms. Multiroom suites makeovers, these suites will fetch staying at his hotel’s newly revamped pleting a luxurious space called Paul Nash, general manager of the typically are booked about 30% of $25,000 a night, compared with Imperial Suite during the U.S.Open. Suite 5000, located on the 50th St. Regis New York. In August, the the time,but the renovations will al- $18,000 previously, and the Cham- “From a public-relations per- floor, overlooking Central Park. Fifth Avenue property completed a low them to sell at significantly pagne Suite already is booked for the spective, it’s huge that the first sen- renovation that included makeovers higher rates, boosting profitability. Super Bowl next year, at a rate of tence of the interview is that she’s LISTEN to a discussion at of its three most expensive suites. The newly renovated Peninsula $30,000 a night, Mr. Chase said. sitting in the Imperial Suite at the CrainsNewYork.com/podcasts The 3,500-square-foot Presi- Suite at the Peninsula New York ho- The hotel collaborated with St. Regis,” he said. Ⅲ

Similarly, Apple Core Hotels, rooms for their executives or clients making the rest of its inventory—89 which operates five budget properties who may also be based here. rooms—available for reservations Super Bowl hotel cut in Manhattan,was recently informed Mr. McCarthy acknowledged until early October. by league officials that its entire hold that the concentration of so many “I want to see what the competi- Continued from Page 1 for example, listed rooms in early of 250 rooms was no longer needed. companies here may be a factor in tion is doing,” said Mujo Perezic, the rooms it had reserved at local hotels. September for Super Bowl week for “I think people are realizing that determining hotel demand. “Our Kimberly’s general manager.“I saw a The league had reserved 18,000 as low as $346—a relative bargain by it’s not going to be the big sellout major sponsors are here as well as lot of high rates in July, and then ho- rooms—about the same number it New York standards. bash [for hotels] that some were ex- the networks,” he said. tels began lowering them.” requires every year—in New York “I’ve been part of Super Bowls pecting,” said Vijay Dandapani, Others also are hedging their bets. and New Jersey.The rooms go to the twice, in South Florida,” said Peter chief executive of Apple Core. Home-field disadvantage The Robert Treat Hotel,a Best West- 32 NFL teams, corporate sponsors, Walterspiel, general manager of the League spokesman Brian Mc- He also noted that 90% of the ern property in Newark—a 12- media and vendors. The league de- Warwick.“And at this time in Flori- Carthy said it’s not unusual to adjust people who attend a Super Bowl minute train ride from MetLife Sta- clined to tell Crain’s how da there would be no the number of room blocks in a Su- make a decision to go just weeks be- dium in East Rutherford—opened many rooms it has re- rooms available for $346. per Bowl city. The reduction here, fore the game, when they learn its reservation system for the Super turned to hotels. But Al There is much more un- he added, reflects the fact there are which teams will be playing. Bowl in late August. It’s charging Kelly, chief executive of NY90K HOTEL ROOMS certainty in New York.” so many hotels in this market.There To be sure, many city hotels have $400 a night with a four-night mini- the NY/NJ Super Bowl compared with The NFL has a room are more than 90,000 hotel rooms in already booked large chunks of busi- mum, compared with its $140 rate Host Committee, said, 39,000 in New block at the Warwick, but the Big Apple, compared with ness from the Super Bowl, requiring last February. The hotel is already Orleans, last “There is no question that season’s host city just two weeks ago, the 39,000 in New Orleans. three- and four-night minimums. 60% booked for the Super Bowl, said Super Bowl XLVIII will league “made a slight ad- Some NFL sponsors and vendors About 75% of the InterContinental General Manager Shah Deen,who is be an economic boon for justment,” reducing the told the league they already have re- New York Times Square’s 608 rooms holding onto his three suites to see the region.Hotels,restaurants,bars, number of rooms it had reserved,Mr. lationships with hotels in New York have been booked by five corporate how high rates might rise. taxis, car services and small busi- Walterspiel confirmed. and would be using those properties groups, said General Manager An- Local hoteliers agree that the nesses will all reap the benefits.” Marriott properties in New Or- instead of the ones the NFL had as- drew Gajary.And, of course, the Re- worst-case scenario for them is if Although there are still five more leans, where Super Bowl 2013 was signed, according to Mr. McCarthy. gency hotel—owned by New York one or both teams in the Super Bowl months until game day,hoteliers say held, were charging higher rates at In addition, many of the compa- Giants owner Jonathan Tisch,whose is from the Northeast. they are disappointed to lose the this time last year than Marriott’s nies that traditionally attend the Su- team is co-hosting the big game—is “If the Giants or the [Philadel- room blocks and that the weaker de- New York City properties are charg- per Bowl, including major media expected to be fully booked. phia] Eagles make it, it’s going to be mand has wreaked havoc on their ing. “We have rates at $899 here,” a and corporate sponsors (PepsiCo, The Kimberly Hotel & Suites, a a disaster,” said Laura Bombardi, pricing strategies. spokeswoman said last week,“and in Verizon, Goldman Sachs and oth- boutique property in midtown, in revenue director for the Refinery The Warwick New York, a New Orleans our hotels were up to ers) are headquartered in New York July booked 100 rooms for a regular Hotel. “People will drive in, or grande dame property in midtown, $1,500 last September.” and may not need to book hotel corporate client. But the hotel is not they’ll stay with family.” Ⅲ

discover what’s of interest to users. ten publicity with customers,” said tionwide,” Mr. Kanojia said. Aereo irks TV industry The news programs would be Dan Rayburn, principal analyst at As for the company’s business produced through partnerships, research firm Frost & Sullivan, who prospects,he insisted Aereo is so effi- which Mr. Kanojia declined to de- is particularly suspicious of Aereo’s ciently structured that it could have Continued from Page 3 footprint, moving onto new devices scribe further other than to hint they refusal to divulge any subscriber been profitable “six months ago” if it an entry point.”That technology can and looking to extend its content be- could employ a subscription model. numbers. weren’t intent on expanding. He said then become “a distribution plat- yond just broadcast channels. Though the Second Circuit ongoing litigation justifies keeping form for others to use,” he added. In the near term, the company, Appealing to cord-cutters Court of Appeals in New York has subscriber numbers private. Aereo streams broadcast signals backed by IAC Chairman Barry “There is room for innovation sided with Aereo, federal courts in Two types of users gravitate to with the help of dime-size antennas Diller, looks forward to its long- because the [news] product that is Los Angeles and Washington, the service around the country, Mr. housed—for New York viewers—in awaited launch on Android devices, currently out there [on television] D.C., have both come down against Kanojia said: Younger viewers who a Brooklyn warehouse, with each which, Mr. Kanojia says, will take is not compelling,”he said.“There is FilmOn X, with the latest decision have cut the cable-television cord subscriber assigned his own anten- place in October. The service will an opportunity for Aereo to bring its applying to the rest of the country use it along with other streaming na.The technology is at the heart of soon expand to Chicago, Dallas and expertise in technology to help solve outside the Second Circuit.FilmOn services like Netflix, Hulu or Ama- the company’s legal defense that its Houston, and be in 22 markets by that problem.” X is appealing both decisions. zon, and “news junkies” who might “private transmissions” do not run the end of the year. Some quarters of the media “This is sort of Exhibit A of a have a full cable television package afoul of copyright law protecting the His aim is to build a “significant” world believe Aereo’s talk of new case that might wind its way to the but still want to stream programs on broadcasters’ public performance business, and he has a record of uses for its technology is premature. Supreme Court,” said a spokesman mobile devices for convenience. rights. thinking big.Trained as an engineer It still has legal hurdles to clear, and for the National Association of Whether or not Aereo prevails,it The local TV channels are fed to in Bhopal, India, and at Northwest- has yet to prove itself as a business. Broadcasters. “It might take a few has struck a chord with people desktop browsers, smartphones and ern University, the 43-year-old en- Many analysts don’t believe its years, but ultimately broadcasters unhappy about paying for cable tablets, and to televisions through trepreneur sold his last business— package of broadcast programming will prevail.” channels they never watch. It just Roku or Apple TV boxes, for as little cable set-top-box analytics compa- and little-watched digital side chan- Aereo defenders argue that may take a while for the service, or as $8 a month. While Mr. Kanojia ny Navic Networks—to Microsoft nels like Ion Life and Bounce TV will FilmOn X’s legal defeats don’t auto- one like it, to catch on. does not release subscriber numbers, for a reported $250 million. ever draw more than a marginal au- matically apply because its technol- “Getting your TV connected to he characterized Aereo as on a roll— Longer term, he talks of a move dience.They also argue that the start- ogy has not been proved to be iden- the Internet is a fairly big stumbling rapidly expanding its geographic into new kinds of content, starting up remains little known to the gener- tical to Aereo’s. “I have a very block for people age 35 and above,” with “individualized” news pro- al public despite the news stories. deep-founded belief that the idea of said Jim Nail, principal analyst at LISTEN to a discussion at gramming that could make use of “It’s gotten publicity with people an individual antenna for the indi- Forrester Research. “Not so big for CrainsNewYork.com/podcasts Aereo’s “one-to-one” technology to who cover the industry;it hasn’t got- vidual consumer will be legal na- those below.” Ⅲ 44 | Crain’s New York Business | September 9, 2013 HELLUVA TOWN INSIDE Source Lunch CEO Rank and file takes city’s VC frenzy Move over, David Letterman. Jordan into account PAGE 46 Roth (below) is aiming to become king of top-10 lists—at least for all Out and About subjects cultural. On Sept. 10, Mr. Roth will launch Culturalist, a site The BEAT Festival comes that allows users to create their to Brooklyn PAGE 47 own top 10 in subjects ranging from “best TV shows” (Friends took the crown in beta testing) to “best tourist-trap restaurants of Times Square buck ennis to eat in after working late when someone else is paying.” (The Hard Rock Café topped the charts in beta.) “I’m always focused on how to get more people talking about culture,” said Mr. Roth, president HOTTEST TICKET: Jujamcyn Theaters of , which 007 Daniel Craig operates five Broadway venues. teams up on stage Mr. Roth has spent two years with his wife, Rachel working on the site, which will Weisz, to portray a aggregate lists as well as post married couple in original ones. He declined to say Betrayal. how much he has spent on the self-funded initiative. Eventually, he plans to sell ads on the site but wouldn’t reveal the timetable. Users can create their own topics, curate their version of an existing subject or follow certain people or topics. “It’s social,” Mr. Roth said. Having people rank subjects differentiates Culturalist from others where people might just post a review, said Mr. Roth, who added that the site offers an opportunity to read up on books, movies and restaurants. “We don’t experience culture in silos,” he said. —theresa agovino Salad dressing gets whipped Salad is supposed to be slimming, but the dressing often adds hundreds of calories. Jimmy Lee has a new alternative: Skinny Eats whipped salad dressings at just 15 calories per serving. It’s not all-natural, but Mr. Lee says his competition, brands like Kraft, Ken’s and Wishbone, can add up to 170 calories per serving— and who stops at two tablespoons? Big guns on Broadway “We’re not all-natural, and we don’t pretend to be,” said Mr. Lee, 39, a former venture capitalist. “Our tagline is, ‘Save your calories Major movie stars take on serious fare, from Pinter to for something else.’ ” The startup already has cred: Shakespeare, as the fall season begins Investors include celebrity chef David Burke, who is helping to develop new flavors and products newscom like whipped guacamole. Stop & Shop just began carrying the line, BY THERESA AGOVINO HELP NEEDED which retails for $4.49. Early-season Broadway Skinny Eats has raised about n their last professional pairing, Daniel Craig and Rachel Weisz played a married couple attendance $500,000 so far and hopes to generate revenue of $4 million to $7 in the film Dream House, a critical and financial dud released in 2011. ¶ Wed that same million over the next 12 months as year, the actor, famous for playing James Bond, and his Oscar-winning wife will portray it ramps up. Even Weight Watchers a married couple on Broadway in Betrayal.This time, they appear to be minting money. is interested—the dressing has Attendance3.3M to date last zero points, which, any member The show is the hottest ticket in town, and sources say the 14-week limited run is season will tell you, is huge. Mr. Lee isn’t practically sold out. ¶ But this show is more than a vehicle for movie stars. Written by worried that his product will be confused with Skinny Cow or Nobel Prize winner Harold Pinter and directed by 10-time Tony Award winner Mike similarly branded Nichols, it also appeals to sophisticated theatergoers who thrive on seeing the latest items. He’s more productions of classic works.That type of audience will especially enjoy Broadway’s fall season, Attendance3.03M to date this concerned about season hiring. “I’m the guy which seems like a syllabus for a theater masterworks seminar: It features four plays by William with cymbals on his IShakespeare, two by Pinter and one each by Pulitzer Prize winner Tennessee Williams and Nobel knees and a drum on his back,” he joked. “I winner Samuel Beckett. (Anyone craving even more Shakespeare should note there are at least two have to bring some -8% off-Broadway productions of the Bard’s work.) ¶ What’s more, there are also some accomplished Change folks in to help out.” —valerie block Broadway veterans gracing the stage. For example, two-time See BROADWAY on Page 46 Source: The Broadway League

ONLINE Watch a preview of Broadway’s fall season at CrainsNewYork.com/video September 9, 2013 | Crain’s New York Business | 45 20130909-NEWS--0046-NAT-CCI-CN_-- 9/5/2013 6:23 PM Page 1

SOURCE LUNCH: Broadway stages comeback CHARLY WEINSTEIN by Aaron Elstein Continued from Page 45 Constant Gardener, will be making Tony winner Cherry Jones leads the her Broadway debut. cast of Williams’ The Glass Previews begin on Oct. 1, and Menagerie, while Mark Rylance, the show opens on Oct. 27 at the who has also picked up a pair of Barrymore Theatre. CEO takes city’s VC Tonys, will appear in Shakespeare’s Twelfth Night and Richard III. After Midnight “It is a fairly serious fall season,” frenzy into account said Eva Price,a producer of A Time Grammy and Pulitzer Prize winner to Kill, based on the book by John Wynton Marsalis is among those Grisham, which opens next staging a show that brings the mu- month. “The theater gods must be sic of Harlem’s Cotton Club during harly Weinstein is chief understand that sometimes you have to happy.” the Jazz Age to the stage. A varia- executive of Eisner- wait for the home run. Do you see that? Last fall was dreadful. Only one 24; opening night is Sept. 19. tion of the show,which features the Amper, the biggest ac- That sense of urgency that you have open-ended show, Annie, survived music of Duke Ellington and the counting firm in the in New York is what’s different be- to the spring. The fall was so bad The Glass poetry of Langston Hughes, was New York area after the tween here and Silicon Valley, and I that it drove down Broadway’s over- performed for two sold-out nights CBig Four. The company has more think that sense of urgency is a good all attendance for the second Menagerie at City Center earlier this year. It than 1,000 employees locally and thing. season in a row.Produc- begins previews at the Brooks specializes in serving small and mid- ers are hoping for a re- This production won rave reviews Atkinson Theatre on Oct. 18 and size financial and technology busi- OK, so that forces companies to grow up covery. These are when it played in Boston earli- opens Nov. 3. nesses. It also has a prominent sports fast, yet it’s taking longer than before for among the shows that er this year.New York Timesre- practice. small companies to go public. How does could jump-start a viewer Ben Brantley hailed that affect the VC community? turnaround. Zachary Quinto’s portrayal of Twelfth Night Big financial services companies are The ecosystem has adapted to that, Tom as the finest he had ever making lots of money nowadays, but how and there isn’t an expectation that seen, and said that Ms. Jones and Richard III are the smaller ones doing? early investors will be able to exit via Romeo delivers a “magnificently hu- Mr. Rylance will portray two of I would say the industry is reinvent- an IPO. The idea now is to exit by and man performance.” Shakespeare’s best-known charac- ing itself once again. One example is selling their companies to big ones It started previews at the ters in repertory: noblewoman what’s happening among hedge like Facebook or Google. Juliet Booth Theatre on Sept. 5 Olivia in Twelfth Night and funds.Wealthy people aren’t content Movie actor Or- and opens Sept. 26. the conniving monarch in to just invest in them and pay the What do you make of the comment from lando Bloom, Richard III. The productions management fees.They now want to a former chief accountant at the SEC known for his roles were hailed when they were seed funds in exchange for a piece of who recently described the state of in the Lord of the Betrayal staged in London earlier the economics. So if the investment accounting at public companies as the Rings trilogy and The three-per- this year. manager is successful and launches worst since the Enron era? the Pirates ofthe son play is about a As in Shakespeare’s more funds, the people I’d say the profession is far Caribbean wife who has had time, all of the actors are who got in with him WHERE from perfect, but I believe films, will a long affair with men. And to add to the au- earlier participate in the THEY audit quality is strong.The make his her husband’s thenticity, the plays will benefits. ethical underpinnings of Broadway debut opposite best friend.It’s told feature live music played on DINED the profession are as strong two-time Tony nominee in reverse chronological order traditional Elizabethan in- What’s the climate like for AVRA as I can remember, and I’ve Condola Rashad in Shake- and is based on an affair Mr. struments, and the stage startups here seeking ESTIATORIO been in it since 1978. speare’s tale of star-crossed Pinter had during one of his will be almost exclusively venture-capital money? 141 E. 48th St. (212) 759-8550 What do you think of the lovers.This marks the first time the marriages. Mr. Craig has been lit by candles. It’s prolific at this point, www.avrany.com Public Company Accounting play will be seen on Broadway in 36 on Broadway before, earning The production be- and I think it’s only going AMBIENCE: years, and in an interesting twist, praise for his performance op- gins previews on Oct. to get bigger in New York. Midtown Oversight Board proposal that the Montague family will be white, posite Hugh Jackman in A 15 and opens Nov. The Cornell-Technion Manhattan auditors must disclose while the Capulet family will be Steady Rain in 2009. Ms. 10 at the Be- campus will provide facil- version of a Greek concerns they have about a black. Previews started at the Weisz, who won an Academy lasco Theatre. ities for researchers and taverna company’s accounting, in WHAT THEY ATE: addition to certifying that the Richard Rodgers Theatre on Aug. Award for her performance in The entrepreneurs and further Tomato and books are accurate? strengthen a community onion salad, No Man’s Land that’s already grown quite black cod, It would be helpful to in- ON WITH THE SHOWS and Waiting a bit in the past few years. strawberry tea vestors, [long pause] but New York has got capital and baklava they’d have to understand BROADWAY PRODUCER Sue Frost said her new musical, First Date, isn’t for Godot sources and talent; it’s got Grilled how to work with the infor- trying to “break molds or be really cutting edge. Four popular Broadway stars— everything needed for calamari, black mation. Audits require a “It’s a fun, entertaining piece of theater,” said Ms. Frost, also a producer Patrick Stewart and Tony winners startups to succeed. cod, espresso substantial amount of of the Tony-winning Memphis. and baklava Ian McKellen, Billy Crudup and TOTAL: $100.63, judgment based on train- Yet the show, which opened last month, boasts one unusual aspect in Shuler Hensley—will alternate be- People were saying the same including tip ing,ethics and understand- its funding strategy. Among First Date’s backers is an investor pool—which tween the two theatrical master- kinds of things many years ing. Those are not factors is exceedingly rare on Broadway, where most shows are financed by well- pieces. Messrs. Stewart and Mc- ago when touting Silicon that can be conveyed easily off individuals. Kellen previously appeared Alley, and that didn’t end well. What’s in an auditor’s report. That said, I Wade Bradley, chief executive of Altar Identity Studios, had been raising together in a critically acclaimed different now? think the change is coming. $76 million to invest in independent films when the idea of putting some of version of Beckett’s play about two People learned from that.At our firm, that money into First Date was broached. Mr. Bradley loved the show when tramps expecting the arrival of we seeded a company called Fashion- Your firm works with the NBA, NHL and he saw it during tryouts in Seattle, so he invested roughly 3%, or about $2.3 “Godot.” mall.com, and it went public in 1999 other sports leagues. So what do you million, of the fund in the musical. The four also will star in Pinter’s just before the dot-com bubble burst. make of the sky-high values assigned to Why take a chance when only about 20% of Broadway shows ever turn a No Man’s Land, about two elderly That experience gave us deep roots in teams nowadays? profit? “The payoff can be phenomenal,” Mr. Bradley said. men who meet in a bar and then re- understanding the problems that tech Well, look at the New York Yankees Ms. Frost said working with the fund simplifies her job because it cuts treat to one of their homes where the startups have.The marketplace here is and the revenues they generate from down on the number of investors she needs to work with. But whether drinking continues,leading to unex- much more developed and sophisti- companies that want to be associat- any of the show’s investors will make money remains to be seen. For the pected revelations. Previews start cated than a decade ago. ed with them. Although brand is an week ended Sept. 1, it grossed $465,000, up 13% from the prior week. Oct.26;the opening is Nov.24 at the intangible asset from an accounting Entrepreneurs here sometimes complain Investor funds for Broadway aren’t entirely new. Tony-winning producer Cort Theatre. perspective, clearly the power of that New York VC investors are impatient these brands is immense.So I under- Daryl Roth has launched several funds that invest in her shows and plans to and want bang for their buck quickly, start another one early next year. She says some investors like the stand the valuation and it makes while their counterparts in Silicon Valley sense. approach because it allows them to diversify while enjoying Broadway perks like attending opening-night parties. But industry lawyer Seth Gelblum says the funds have never really taken INSIDE TIP: The restaurant is a busy, loud off because serious theater investors like to pick their own shows. “They don’t want a buffer,” said Mr. Gelblum, a partner at Loeb & Loeb. place, so sit in the back room if you want to —THERESA AGOVINO have a conversation.

46 | Crain’s New York Business | September 9, 2013 20130909-NEWS--0047-NAT-CCI-CN_-- 9/5/2013 6:24 PM Page 1

OUT AND SNAPS Tennis, everyone? NYC kids benefit from gala ABOUT by Ali Elkin and Theresa Agovino

CULTURE FIX CAREER BUILDER THURSDAY, SEPTEMBER 12, THROUGH MONDAY, SEPTEMBER 9 SUNDAY, Commercial real estate investors, SEPTEMBER 22 owners, developers and capital Little Italy may sources will gather at the STUDENT no longer be the HOUSING & MULTIFAMILY go-to spot for ALTERNATIVES INVESTMENT SUMMIT authentic Italian at the McGraw-Hill Conference fare, but the Center, 1221 Sixth Ave. The FEAST OF SAN keynote address will be by Jeffrey GENNARO is still good fun. The 10-day street Lynford, president and CEO of celebrates the thousands of Italian Educational Housing Services.

immigrants who settled in the neighborhood The speech will address changes, ed lederman

at the beginning of the 20th century. trends and opportunities in c. stephen hurst LUIS ORTIZ and DOTTIE HERMAN at a Sept. 3 Opening day will feature the annual cannoli- student housing in New York City. BILLIE JEAN KING, CLAUDE OKIN and ERIC FROMM at the City Parks Foundation’s annual City party hosted by Details magazine to highlight a eating contest, while the parade will be on The conference will go from 7:45 Parks Tennis benefit on Aug. 27. The event raised more than $200,000 to provide youths with story on residential brokers in its September Saturday.The festival, which also features lots a.m. to 1:30 p.m. Registration free tennis lessons. issue. of carnival games and stands, runs along costs $175 and is available at Mulberry Street between Canal and East www.cre-events.com/alternatives. Houston streets and Grand Street between Centre and Mott streets. For more WEDNESDAY, SEPTEMBER 11 information, visit www.sangennaro.org. Consultant Christine Comaford will lead a workshop called HOW TO THURSDAY, SEPTEMBER 12 USE NEUROSCIENCE TO SELL The Signature Theatre’s THE OLD FRIENDS BETTER, LEAD BETTER, MARKET opens this week after two weeks of previews. BETTER AND INFLUENCE ANY The play, written by Horton Foote, centers on OUTCOME. The workshop will the matriarch of a Texas farm family during a discuss the intersections between visit from her son and his wife.Tony winner neuroscience and business success. Betty Buckley (the original Grizabella in Cats) The workshop will go from 10 stars as Mamie Borden.The play, which runs a.m. to 2:30 p.m. and will be at the until Sunday, Oct. 6, is at the Irene Diamond Harvard Club, 27 W. 44th St. Stage at 480 W. 42nd St.Tickets start at $25, Registration costs $195 and is but will go up to $75 in the show’s last week.To available online at www.CEO dalissa liriano dalissa order tickets, visit www.signaturetheatre.org. clubsNYC.com. AARON DEAN, WENDY SCARLETT, ROBERT LISI and BRIAN DORAN at the Aug. 28 dedication of a new room at Brooklyn Community Services’ Duffield Children’s Center. The room will DON’T MISS BEAT FESTIVAL have special equipment and trained staff to help children with c. stephen hurst sensory disorders. Popular Community Bank donated $10,000 to JO ANN LITWIN, BOB LITWIN and FREDERICK COOK at the City Parks THURSDAY, SEPTEMBER 12, the center, with $2,000 earmarked to outfit the room. Foundation’s annual tennis benefit. THROUGH SATURDAY, SEPTEMBER 21 The BROOKLYN EMERGING ARTISTS IN THEATER (BEAT) FESTIVAL will take See more of this week’s Snaps online at CrainsNewYork.com/galleries. place all over the borough with performances by several featured artists in unique venues. On the first night of the festival, all of the artists will be performing in scattered locations in the Brooklyn Museum. CRAIN’S KEEPING NY’S CULTURE Four restaurants will serve as “hub” venues for the rest of the festival. For more information on who is performing INDUSTRY ON THE NEXT where and when, visit www.beatbrooklyn.com. Arts & Culture Breakfast MAYOR’S AGENDA OPENING FUNDRAISERS With a new mayor in 2014, many New York arts and cultural institutions TUESDAY, SEPTEMBER 10 MONDAY, SEPTEMBER 9 will seek the attention of the new administration. Crain’s will explore This fall, the Cloisters will feature As part of New York City Fashion Week, strategies and tactics for how this community will remain high on the THE FORTY PART MOTET, a sound MTV will host a fundraiser for the HOPE FOR mayor’s agenda. installation by Janet Cardiff. It will THEM FOUNDATION at the Highline Ballroom, OPENING KEYNOTE be the Cloisters’ first presentation 431 W. 16th St. Hope for Them supports relief Emily Rafferty of contemporary art.The 14- efforts in Haiti.The event features a swimsuit President, Metropolitan Museum of Art minute piece is a reworking of a fashion show, a one-hour open bar and a DJ set PANEL DISCUSSION: 16th-century musical composition, by Sak Noel.Tickets start at $15 and go up to Karen Brooks Hopkins hence its $60 for special VIP access.The event will run President, Brooklyn Academy of Music Cloisters from 10 p.m. to 4 a.m.Tickets are available Yvette Campbell setting.The online at www.deitchycelestin-es2.eventbrite.com. President & CEO, Harlem School of the Arts exhibit will Claudia Wagner run through THURSDAY, SEPTEMBER 12 Co-Chair, New York City Government Practice Group, Sunday, The Scholarich Music Group will host Manatt, Phelps & Phillips LLP Dec. 8.The MUSICAL MEMOIRS: SCHOOL SUPPLY DRIVE Additional panelist to be conﬁrmed. Cloisters is CONCERT at Nightingale’s, 213 Second Ave., at 99 from 8 p.m. to 11 p.m.The featured artist is Date: Margaret Corbin Drive in Fort Lydia Caesar, who will be joined by other Monday, October 7, 2013 REGISTER TODAY Tryon Park.The museum is open performers.Tickets are $10 and are available crainsnewyork.com/events-artsculture2013 seven days a week, and suggested online. Guests are encouraged to bring a school Place: admission for adults is $25. For supply that will go to East New York, Brooklyn, Con Edison Conference Center, 4 Irving Place more information, visit students in need. For more information, visit www.metmuseum.org. www.septmusicalmemoirs-es2.eventbrite.com. Time: 8:00 am -8:30 am Networking Breakfast 8:30 am -10:00 am Program

MARK YOUR CALENDAR… Cost To Attend: $100 for individual ticket(s). MONDAY, SEPTEMBER 23, THROUGH THURSDAY, DECEMBER 12 $1,000 for table(s) of ten. THE METROPOLITAN OPERA joined forces with the English National Opera to kick off You must be pre-registered to attend this event. No refunds permitted. the season with Peter Ilyich Tchaikovsky’s Eugene Onegin. The opera is directed by For more information, contact Alexis Sinclair at 212-210-0739 or [email protected] Fiona Shaw, who stepped in to replace Deborah Warner. Ms. Shaw is an Irish For sponsorship information, contact Nancy Adler at 212-210-0278 or [email protected]. actress and director most recognized for playing Petunia Dursley in the Harry Potter Host Sponsor: movies, but is most revered for her work on the stage. This will be her Met debut, but she has directed other operas recently. Tickets range from $30 to $370 (except for the opening-night gala) and are available at www.metoperafamily.org.

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