\ \ } AT THE KNOXVILLE INTERNATIONAL ENERGY EXPOSITION • FINAL REPORT / ", J Official White House Photo ~ - 'h • \ >NO HOLDIN GS IN LI SI - FOR HOLDINGS ENTER dh DEPRESS DISPLA Y REC D SEND OCLC: 10362405 Rec stat : n Entrd: 840201 Used: 870326 ~ >Ty pe: a Bib lvl: m Govt pub: f La ng: eng Source: d Illus: a Repr: lnc lvl: I Conf pub: 0 Ctry: dcu Dat tp: ~ M/ F/B: 00 Indx: O Mod rec: Festschr: O Cont: D(·?::::; c :: a Int. .I. v ..I. :: Dd tC:!'.-:-:: :: .l ')C:2 ., ::,- 1 01 U ::::: ? 040 GPO *c GPO *d m/ c ~ ::S 043 n ·····u :,:-:-:· ·· · t. n '}i i'' t.1. 074 ¥-'· 5 UC:6 0 c: .1 .. ;? :: P ;? ::;:: =-i·l ii=· ( , Cl')CJ .:.. 1.., .. u::;I ,1:,, ':::i :· c: ~? t.1. !5 CJ CJ United Stdtes pdvi lion dt the Knoxville Interndtiona l Energy ::: x po::,:; it.i on ., 19U2: *b findl r eport . ~ !:i 9 ;:'60 0 [Washington , D. C.?] : *b U.S. Dept_ of Co mm erce, +L [.l9U2?] q :,,. J. Cl :s ou iv ., U6 p _ :: ::!::b j _.11 _ ( ~:::;omc:· col. ) :; tc 2H cm. '}i Ji· 11 650 Cl Pdvi.lions tz Tennessee tz Kno xvi.lle. ~,- 1;:_, 65.l· U Knox vil.le (Tenn.) tx Exhibitions. q ii'· .1. 3 7.1.U 10 United States. =::: b Dep t . of Comm erce . tw dn q :,,-14 1 11 ;:_,o Knoxville International Energy Exposition t d (19U2) tw en S AT THE KNOXVILLE INTERNATIONAL ENERGY EXPOSITION 1982 FINAL REPORT Malcolm E. Baldrige Joe M. Rodgers Secretary of Commerce Commissioner General of the United States Section IV The United States Commissioner General ofSection U. S. Departm ent of Commerce The Honorable Malcolm Baldrige Secretary of Commerce U.S. Department of Commerce Washington, D.C. 20230 Dear Mr. Secretary: It is with pleasure that I submit herewith the Final Report of the United States Pavilion at the 1982 Knoxville International Energy Exposition for your personal benefit and for forwarding to the President and to the Congress. The United States Pavilion was the highlight of the 1982 World's Fair and was well worth the effort put forth. The image of the United States as a leader in technology was portrayed, but most importantly our ~taff and the facility played the outstanding role as leader in the promotion of good will among nations. I am convinced that many people from around the world feel much closer to the United States because of the untiring effort of the U.S. Pavilion staff in making our foreign visitors feel welcome. This dedicated group of mostly non-career government employees, in particular Al Beach, performed in an outstanding manner to accomplish a very difficult assignment. I cannot speak highly enough of their contribution to the success of the U.S. Pavilion. The report will show that when this Administration came into office the overwhelming odds were against the success of the Knoxville International Energy Exposition and, to some degree, the United States Pavilion. Both the Fair and the Pavilion were a great success because of the tremendous assistance given by you and the entire staff of the Department of Commerce, and, in particular, Bill Morris, George Pratt, Lyle Ryter, and Ron Eberhardt. Also invaluable were the roles played by Senator Howard Baker, Ambassador William Brock, former Secretary of State Alexander Haig, and former Secretary of Energy James Edwards and his staff. Of course, the President himself and many on the White House staff were unstinting in their support. I cannot overly stress the foregoing. I was honored to be selected to serve as the Commissioner General of the United States Section at this international event, and I appreciate the opportunity to serve my country. Sincerely, JMR/sr INTERNATIONAL ENERGY EXPOSITION, Knoxville, Tennessee • May I-October 31, 1982 1 Energy Place • Knoxville, TN • 3790 21982 • 615/971-1050 TABLE OF CONTENTS PREFACE THE FAIR II THE UNITED STATES PARTICIPATION Ill OFFICE OF THE U.S. COMMISSIONER GENERAL OF SECTION* IV CONSTRUCTION V EXHIBITS VI PUBLIC AFFAIRS VII SPECIAL EVENTS VIII ADMINISTRATION IX THEATER X ATTENDANCE XI OPERATIONS XII AWARDS XIII DISMANTLING AND INVENTORY XIV RESIDUAL USE xv APPENDICES XVI DOC U.S. Department of Commerce BIE Bureau of International Expositions DOE U.S. Department of Energy GSA General Services Administration IAWG lnteragency Working Group COTR Contracting Officer's Technical Representative CM Construction Manager PA Public Affairs Interior United States Pavilion at GMP Guaranteed Maximum Price Knoxville International Energy Exposition 1982 * Commissioner General of Section-Commis­ Photo cou rt esy of James Carmel sioner General for the U.S. Pavilion I. PREFACE The award-winning United The image of the United States Pavilion and exhibits at States as a leader in technol­ the 1982 Knoxville international ogy was reinforced , and the Energy Exposition (KIEE) was, goal of furthering international by all standards, an unqualified friendship and understanding success. It ranked favorably was actively pursued . Over with such outstanding U.S. 8,000 guests from many walks Pavilions as the ones in of life and many parts of the Brussels in 1958, Montreal in United States and the world 1967 and Osaka in 1970. It were hosted in the Pavilion's was the centerpiece and the special guest lounge, including pace-setter at the Knoxville nationally and internationally Fair as well as one of the Fair's renowned leaders in business, major attendance attractions. politics, science, sports, The exhibit held strictly to the literature and the arts. energy theme, containing dis­ The report that follows will plays and live shows that attempt, in narrative, charts educated, informed and enter­ and ptiotos, to portray not only tained. It told the story of the the successes and accomplish­ past, present and future of ments, but the problems in the energy in the United States planning, erecting, instaliing utilizing state-of-the-art com­ and operating the U.S. Pavilion puter /video technology and at the Knoxville Exposition. climaxed with a film, produced Files and records along with especially for the Fair. The individual reports of the staff structure won awards for were combed and compressed design, with its sloping glass in order to report the most roof and spectacular cantile­ salient milestones ·i n the vers. Six million people visited progress toward the comple­ the U.S . Pavilion during its tion of this mission. 27-week run , May 1 to October 31 , 1982. There was something for everybody. The entire project stayed well within its budget showing unob­ ligated balances both in the congressional appropriation and the Gifts and Bequests Fund. 2 Ph oto cou rtesy of Preston G. Haag , Jr. II. THE FAIR Category Setting The Fair Organizers, in pro­ The Knoxville International The U.S . Pavilion's 4 ½-acre jecting an 11 million Fair Energy Exposition was a site was in the southern portion · attendance, took into account " special " category exposition, of the 77 -acre elongated Fair that 52 million people live approved by the Bureau of site . The 400-foot long pavilion within a 400-mile radius of International Expositions (BIE), dominated the Fairgrounds and Knoxville. In addition, Knox­ which is a treaty organization could be seen from nearly all ville is located one hour's drive made up of member states, locations in the Fair as well as from the Great Smoky Moun­ vested with sanctioning from many vantage points tains National Park which aver­ authority for all international outside the Fair. Because the ages 9 million visitors a year. expositions. The United States long and narrow pavilion nearly joined the BIE in 1968. bisected the Fair site, the International Participants bottom "leg" of a rough figure­ International participants in A "special" category exposi­ the Fair were Italy, France, the tion has a limited or single eight Fairground's circulation pattern passed along the Pa­ Federal Republic of Germany, subject theme, devoted to one vilion's broad east-west con­ the United Kingdom, the branch of human endeavor. European Community, Japan, The host organizers of a course between the Pavilion and the above grade portion of Australia, Mexico, the Royal "special" exposition must the theatre. The U.S. Pavilion Kingdom of Saudi Arabia, the provide exhibition space or site became a part of the main­ Republic of Korea, Canada, pavilions for the guest nations. stream of traffic. The Pavilion's the Hungarian People's· The participants then lease the north face bordered the "Waters Republic, the People's space from the organizers. In of the World" reflecting lake. Republic of China, the Republic the Knoxville exposition, the The Fairgrounds was con­ of the Philippines, Egypt and host country provided its own structed on the site of a nearly Peru. pavilion. unused railroad yard which cut Fair Theme a large swath between the The BIE General Provisions City's downtown and the of the General Regulations set University of Tennessee. · forth the title of the exposition: The population of the City of "Knoxville International Energy Knoxville is 183,000. The Knox Exposition-Energy Expo '82." County population numbers The theme of Energy Expo '82 nearly 320,000 and the metro­ was "Energy Turns the World," politan area, serviced by Knox­ focusing on the impact of ville, exceeds 475,000. The energy production and use on University of Tennessee has an the lives of the world's people. average enrollment of 30,000. The stated purpose of the exposition was "to offer citizens of the world a greater comprehension of the effec­ tive use of energy and energy resources in the physical field and more discriminating appreciation of creative energy in the artistic field ." 4 View of U.S.