[For Immediate Release]

361 Degrees International Limited 361 度 國 際 有 限 公 司 (incorporated in the Cayman Islands with limited liability)

361 Degrees’ NBA Star Joins the Cleveland Cavaliers

(26 August 2014 – Hong Kong) – 361 Degrees International Limited (“361 Degrees” or the “Company”, together with its subsidiaries, the “Group”; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is pleased to note that its sponsored star, Kevin Love, will join Cleveland Cavaliers in the next NBA season, starting in late October this year.

Kevin Love, which 361 Degrees signed in a 6-year contract from 2011, is widely recognized as one of the most promising rising stars and arguably the best power forward in the NBA league. At only 25, he will join Lebron James, who is returning to the Cavaliers for the 2014/15 season.

As the NBA is closely watched in China, with an estimated fan base of about 200 million, Kevin Love’s games in the next season of the NBA will be widely followed and this will add further appeal to the 361° brand and underline the Group’s commitment to developing and promoting the 361° brand a professional sportswear brand.

The Group also sponsors Stephon Marbury, a key member of the , which won the CBA league in the 2013/14 season. Both Kevin Love and Stephon Marbury have apparel and footwear collections that are specially designed by 361 Degrees for sale in its 7,100 strong network of franchised stores and have generally been well-received.

361 Degrees has recently reported its interim results for the six months ended 30 June 2014, which saw turnover improving by 4.6% to RMB2.1 billion and its net profit attributable to shareholders rising by 28.3% to RMB263.4 million.

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361 Degrees’ NBA Star Kevin Love Joins the Cleveland Cavaliers 26 August 2014 / Page 2

About 361 Degrees International Limited

361 Degrees International Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group’s products include footwear, apparel, accessories and equipment for sport and leisure uses. The Group has established an extensive supply chain management system through proprietary and sub-contracted manufacturing operations; and an exclusive distribution and retail network in China through distribution via authorized distributors.

For more details, please refer to its website: www.361sport.com.

For further information, please contact:

361 Degrees International Limited Mr. Y F Chen Vice-President, Investor Relations 361 Degrees International Limited Email: [email protected] iPR Ogilvy & Mather Natalie Tam/ Charis Yau/ Janis Lai/ Candy Tam Tel: (852) 2136 6182/ 2136 6183/ 2169 0646/ 3920 7626 Fax: (852) 3170 6606 Email: [email protected]