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Tuck Shop __________________________________________________________________________________________ Snacks & Crisps Pork Scratchings Scampi Fries Bacon Fries £2 £1 £1 Tyrrells Crisps Tyrrells Crisps Tyrrells Crisps Cheddar Cheese & Chive Lightly Sea Salted Sweet Chilli & Red Pepper 40g £1 40g £1 150g £2 150g £2 150g £2 Tyrrells Crisps Tyrrells Cider Vinegar & Sea Salt Mixed Root Vegetables 40g 40g £1 £1.20 Tyrrells Furrows Tyrrells Furrows Tyrrells Furrows Sea Salted Mature Cheddar Aberdeen Angus Beef 150g £2 & Pickled Onion 150g £2 150g £2 Tyrrells Furrows Tyrrells Original Tyrrells Original Sea Salt & Vinegar Dry Roasted Nuts Salted Nuts 150g 50g 50g £2 £1 £0.80 ________________________________________________________________________________________ Chocolate & Sweets Aero Milk Chocolate Aero Peppermint Chocolate Bounty Coconut Milk Sharing Bar 90g Sharing Bar 90g Chocolate Duo Bar 57g £1 £1 £0.60 Cadbury Crunchie Cadbury Dairy milk Cadbury Dairy Milk Chocolate Bar Chocolate Bar 90g Giant Buttons Bag 95g £0.60 £1 £1 Cadbury Dairy Milk Cadbury Dairy Milk Cadbury Eclairs Classic Chopped Nut Fruit & Nut Chopped Chocolate Bag 130g Chocolate Bar 95g Chocolate Bar 95g £1 £1 £1 Galaxy Smooth Milk Kit Kat Chunky Milk Maltesers Chocolate Chocolate Bar 110g Chocolate Bar 40g Treat Bag 68g £1 £0.50 £1 Mars Chocolate Bar 51g Snickers Chocolate Bar 48g Twix Chocolate Biscuit £0.60 £0.60 Twin Bars 50g £0.60 Extra Peppermint Haribo Star Mix Bag 160g Haribo Super Mix Bag 160g Chewing Gum Sugar Free £1 £1 10 Pieces £0.50 Haribo Tangfastics Bag 160g Maynards Bassetts Liquorice Maynards Bassetts £1 Allsorts Bag 165g Wine Gums Bag 165g £1 £1 Polo Original Mint Tube Trebor Extra Strong Trebor Softmints 34g Peppermint Mint Roll 41.3g Peppermint Mints Roll 44.9g £0.50 £0.50 £0.50 __________________________________________________________________________________________ Doggie Treats Bonio Pedigree Dentastix Daily Pedigree Schmackos Dog FREE Medium Dental Dog Chews Treats Mixed Variety 12 3 Stick 77g Sticks 86g £1 £1 .

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CMR Institute of Technology Bangalore-560037
An Organization Study Report of CADBURY INDIA PVT LTD Submitted by MEENA M USN – 1CR19MBA45 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI In partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under guidance of Internal Guide Prof. NAMITA P KONNUR Assistant professor Department of Management Studies CMR Institute of Technology Bangalore-560037 Department of Management Studies and Research Center CMR Institute of Technology #132, AECS Layout, Kundalahalli, Bengaluru – 560037 Class of 2019-21 - 1 - - 2 - DECLARATION I, Ms. MEENA M bearing USN - 1CR19MBA45 hereby declare that the organization study conducted at CADBURY INDIA PVT LTD is record of independent work carried out by me under Ms. NAMITA P KONNUR the guidance of faculty of M.B.A Department of CMR Institute of Technology, Bengaluru. I also declare that this report is prepared in partial fulfillment of the university Regulations for the award of degree of Master of Business Administration by Visvesvaraya Technological University, Belagavi. I have undergone an organization study for a period of four weeks. I further declare that this report is based on the original study undertaken by me and has not been submitted for the award of any degree/diploma from any other University /Institution. Disclaimer The enclosed document is the outcome of a student academic assignment and does not represent the opinions/views of the University or the institution or the department or any other individuals referenced or acknowledged within the document. The data and Information studied and presented in this report have been accessed in good faith from secondary sources/web sources/public domain, including the organization’s website, solely and exclusively for academic purposes, without any consent/permission, express or implied from the organization concerned.
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Confectionery/ Snacks Product List 2019
GROCERY & PROVISION MERCHANTS Suppliers to the Trade Registered Office & Warehouse EASTERN GREEN, PENZANCE, CORNWALL. TR18 3AS Tel: 01736 366422 Fax: 01736 368974 Company Registration No: 688425 CONFECTIONERY/ SNACKS PRODUCT LIST 2019 THIS IS A SAMPLE OF WHAT WE STOCK DURING THE YEAR. PLEASE NOTE THAT PRODUCTS CAN BE ADDED OR DISCONTINUED SEASONALLY, BUT PLEASE ENQUIRE IF YOU HAVE ANY SPECIAL REQUIREMENTS. BISCUITS Furniss Clotted Cream Shortbread/ Cornish Fairings/ Clotted Cream & Choc Pieces Shortbread 6 x 200g Furniss Gingerbread 6 x 200g Furniss Clotted Cream Shortbread/ Cornish Fairings 24 x 2’s Furniss Original Oat Biscuits 6 x 170g Simply Cornish Clotted Cream Shortbread 6 x 200g Simply Cornish Ginger Fairings 6 x 200g Simply Cornish Chunky Choc & Clotted Cream Shortbread 6 x 200g Simply Cornish Apple & Blackberry Clotted Cream Shortbread 6 x 200g Simply Cornish Strawberries & Clotted Cream Shortbread 6 x 200g Simply Cornish Choc & Cranberries Clotted Cream Shortbread 6 x 200g McVities Rich Tea 24 x 200g McVities Rich Tea 24 x 300g McVities Digestives 12 x 400g McVities Digestives 24 x 250g McVities Milk Choc Digestives 15 x 300g McVities Milk Choc Digestives 24 x 200g McVities Dark Choc Digestives 15 x 300g McVities Ginger Nuts 12 x 250g McVities Fruit Shortcake 12 x 200g McVities Hobnobs 12 x 300g McVities Milk Choc Hobnobs 12 x 262g McVities Jaffa Cake Tubes 12 x 15’s McVities Jaffa Cake 24 x 3’s McVities All Butter Shortbread 12 x 200g McVities All Butter Shortbread 48 x 2’s Crawford’s Jam Rings 12 x 125g Crawford’s Garibaldi
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O/432/11 313Kb
O-432-11 TRADE MARKS ACT 1994 TRADE MARK APPLICATION No. 2376879 BY CADBURY LTD TO REGISTER A SHADE OF THE COLOUR PURPLE FOR GOODS IN CLASS 30 AND OPPOSITION No. 97819 BY SOCIÉTÉ DES PRODUITS NESTLÉ S.A. Background 1. On 15 October 2004, Cadbury Limited (“Cadbury”) applied to register the following sign as a trade mark. Mark Description of mark: The colour purple (Pantone 2685C), as shown on the form of application, applied to the whole visible surface, or being the predominant colour applied to the whole visible surface, of the packaging of the goods. 2. The goods are specified to be: Class 30: Chocolate in bar and tablet form, chocolate confectionery, chocolate assortments, cocoa-based beverages, preparations for cocoa-based beverages, chocolate-based beverages, preparations for chocolate-based beverages, chocolate cakes. 3. The examiner objected to the application on the grounds that the trade mark was devoid of any distinctive character. However, after the applicant had filed evidence of distinctiveness acquired through use of the mark, the application was accepted and published in the Trade Marks Journal on 30 May 2008. 4. On 27 August 2008, Société des Produits Nestlé S.A. (“Nestlé”) filed a notice of opposition to the proposed registration. The grounds of opposition are: i) The mark is not capable of distinguishing the goods of one undertaking from those of others within the meaning of s.3(1)(a) of the Act because it is just a single colour, and colours are commonly used in trade; ii) Because the mark could take numerous forms
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Confectionary
TOFFE E Thornton's Special Toffee Bag $ 4.99 Thornton's Liquorice Toffee Bag $ 5.99 Walkers English Creamy Toffee $ 5.99 Walkers English Creamy Toffee (Bulk - 8oz) $ 4.99 Walkers Assorted Toffee (Bulk) $ 4.99 Walkers Liquorice Toffee Bag $ 5.99 Walkers Liquorice Toffee (Bulk) $ 4.99 Walkers Treacle Toffee Bag $ 5.99 Walkers Treacle Toffee (Bulk) $ 4.99 Walkers Chocolate Eclairs (Bags) $ 5.99 Walkers Chocolate Eclairs (Bulk) $ 4.99 Walker Brazil Nut Toffee (Bulk) $ 4.99 CONFECTIONARY Walkers Chocolate Toffee (Bags) $ 5.99 FOX 'S CHOCOLATE BARS P ric e CHOCOLATE BARS P ric Glacier Mints $ 5.25 e Bournville Standard $ 1.75 Mars Galaxy Caramel $ 1.99 Glacier Fruits $ 5.25 Cadbury Buttons (Milk Chocolate) $ 1.65 Mars Galaxy Counters $ 1.75 CANDY LAND Cadbury Buttons (White Chocolate) $ 1.65 Mars Milky Way $ 1.65 Refreshers $ 1.30 Cadbury Caramel (Standard) $ 1.65 Mars Topic $ 1.65 Sherbert Fountains $ 1.05 Cadbury Crunchie (Standard) $ 1.65 Mars Maltezers $ 1.65 BARRATTS Cadbury Curly Wurly $ 1.25 Mars White Maltezers $ 1.65 Dib Dabs $ 0.99 Cadbury Dairy Milk (Standard) $ 1.65 Mars Bars $ 1.65 Nougat $ 1.65 Cadbury Dairy Milk (200g) $ 6.99 Mars Minstrels $ 1.99 Dolly Mixture $ 4.99 Cadbury Double Decker $ 1.65 Mars Ripples $ 1.99 CHE WITS Cadbury Dream $ 1.65 Nestle Aero (White Chocolate) $ 1.70 Strawberry Flavour $ 1.30 Cadbury Flake $ 1.65 Nestle Aero (Mint) $ 1.70 Blackcurrant Flavour $ 1.30 Cadbury Flake Dipped $ 1.75 Nestle Aero (Orange) $ 1.70 Fruit Salad Flavour $ 1.30 Cadbury Fruit and Nut (Standard) $ 1.65 Nestle Kit Kat Four Finger
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Cadbury Plc – Creating Local Brands Globally ______
Cadbury Plc – Creating Local Brands Globally __________________ www.solvemyassignment.com I, the undersigned, assert that this dissertation is my own work, and I give the authorization to photocopy it or use it for inter-library loan. Signature:…………………………. Date:……………………… [email protected] 2 www.solvemyassignment.com ACKNOWLEDGEMENTS I would take this opportunity to thank all my tutors for extending their invaluable support over this period of 4 years and my parents for their encouragement, without which this work seemed impossible. I would like to heartily thank my teacher whose enormous support, belief and motivation has been a guiding force for me throughout this dissertation. I am also grateful to my family, friends and everyone who helped me in my research and dedicated their time to answer the questionnaires of this project. Last, but not the least, I wish to thank all the marketing lecturers and ASK, for their advice and presentations which made my marketing concepts crystal clear. Thank You. [email protected] 3 www.solvemyassignment.com ABSTRACT Today‟s era is characterized by rapidly changing consumer tastes and preferences. In this scenario, marketers strive to delight the customers, rather than merely satisfying them, by delivering more than the consumer can expect. This study aims to analyze the effectiveness of the branding & marketing strategies of the top confectionery brand in the UK – Cadbury Plc, and the competitive advantage that accrues to Cadbury, because of its differentiation strategy, in this oligopoly market. Cadbury has been ranked as the fifth most popular brand in the UK as per a survey conducted by Nielsen (2010).
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A PROJECT on the CADBURY DAIRY MILK Submitted By
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Confectionary
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