United Kingdom Sweet Goods Report

Source for statistics: Nielsen

Chocolate Confectionery — Top 20 in UK Sugar Confectionery — Top 20 in UK Rank Rank 2012 2011 Sales (£ millions) 2012 2011 Sales (£ millions) 1 1 Dairy Milk Kraft £424.7 1 1 Haribo gums and jellies Haribo £111.6 2 2 Galaxy Mars £226.6 2 2 Rowntree’s gums & jellies Nestlé £99.5 3 3 Maltesers Mars £152.6 3 3 Kraft £57.8 4 4 Kit Kat Nestlé £118.5 4 8 Skittles Mars Wrigley £32.9 5 5 Thorntons Thortons £101.2 54Polo Nestlé £31.7 6 7 Mars Mars £93.1 6 5 Trebor Softmints Kraft £30.5 7 12 Kraft £85.8 7 6 Trebor Extra Kraft £29.0 8 10 Celebrations Mars £81.4 8 7 Strepsils Reckitt Benckiser £25.9 9 9 Snickers Mars £80.7 9 9 Bassett’s Babies Kraft £23.4 10 8 Aero Nestlé £78.6 10 10 Tic Tac Ferrero £22.2 11 6 Quality Street Kraft £76.7 11 11 Starburst Mars Wrigley £21.8 12 19 Kraft £71.1 12 12 Bassett’s Allsorts Kraft £20.6 13 11 Roses Kraft £61.2 13 14 Bassett’s Kraft £18.3 14 14 Milkybar Nestlé £60.4 14 13 Barratt Tangerine Confect. £17.7 15 18 M&M’s Mars £60.3 15 20 Fruit-tella Perfetti Van Melle £17.4 16 13 Creme Egg Kraft £56.1 16 15 Werther’s Original Storck £17.2 17 15 Lindt Lindor Lindt £55.8 17 18 Haribo chews Haribo £17.1 18 16 Twix Mars £52.7 18 16 Soothers Kraft £17.0 19 17 Kraft £52.0 19 17 Kraft £16.7 20 23 Cadburyland Kraft £45.6 20 21 Mentos Perfetti Van Melle £16.5 volume change: 1.4% Total Category Value £3,419.9 volume change: –1.3% Total Category Value £1,101.4 Total Private Label Value £263.3 Total Private Label Value £193.6

Sweet Biscuits — Top 20 in UK Cereal Bars — Top 5 in UK Rank Rank 2012 2011 Sales (£ millions) 2012 2011 Sales (£ millions) 1 1 McVitie’s Digestives United Biscuits £126.4 1 1 Kellogg’s Rice Krispies Kellogg’s £39.4 2 2 Kit Kat Nestlé £83.0 2 4 Nature Valley General Mills £33.7 3 3 Go Ahead! United Biscuits £54.6 3 3 Kellogg’s Special K Kellogg’s £33.0 4 4 McVitie’s Jaffa Cakes United Biscuits £49.9 4 2 Alpen Bright Food £28.4 5 5 Burton’s Foods £45.1 5 5 Kellogg’s Nutri-Grain Kellogg’s £18.2 6 13 Kraft £44.5 volume change: 1.3% Total Category Value £316.2 7 7 Maryland Burton’s Foods £41.0 Total Private Label Value £25.5 8 6 Cadbury Biscuits Burton’s Foods £35.8 9 8 McVitie’s Hobnobs United Biscuits £33.0 10 9 Fox’s Creams 2 Sisters £30.8 Gum — Top 5 in UK 11 11 Rocky 2 Sisters £30.1 Rank 12 12 McVitie’s Rich Tea United Biscuits £27.1 2012 2011 Sales (£ millions) 13 10 Penguin United Biscuits £26.5 1 1 Extra Mars Wrigley £172.2 14 16 Burton’s Dodgers Burton’s Foods £24.2 2 2 Airwaves Mars Wrigley £34.1 15 18 Club United Biscuits £24.1 3 3 Orbit Mars Wrigley £14.3 16 14 Crawford’s United Biscuits £22.5 4 4 Mentos Perfetti Van Melle £8.5 17 15 Blue Riband Nestlé £21.2 5 5 Kraft £6.0 18 19 Kraft £20.7 volume change: -2.4% Total Category Value £263.8 19 17 Twix Mars £18.8 Total Private Label Value £1.3 20 20 Tunnock’s Thomas Tunnock £17.9 volume change: -2.8% Total Category Value £1,589.9 Total Private Label Value £404.9

The Manufacturing Confectioner • February 2013 19