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The Opportunity Ahead MONETIZING the MEDIA CONSUMER in 2017 and BEYOND UBS Dec

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The Opportunity Ahead MONETIZING the MEDIA CONSUMER in 2017 and BEYOND UBS Dec The Opportunity Ahead MONETIZING THE MEDIA CONSUMER IN 2017 AND BEYOND UBS Dec. 6 // 2016 Safe Harbor/Disclosures This presentation contains forward-looking statements that involve a number of risks and uncertainties. For this purpose, any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, the words “believes,” “anticipates,” “plans,” “expects,” “intends,” and similar expressions are intended to identify forward-looking statements. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in The E.W. Scripps Company’s annual report on Form 10-K for the year ended Dec. 31, 2015, as filed with the Securities and Exchange Commission. We undertake no obligation to publicly update any forward-looking statements to reflect events or circumstances after the date the statement is made. 2 The Year Rich Boehne Ahead PRESIDENT, CHAIRMAN & CEO Rebuilding Scripps For Growth Buy Complete Buy Newsy Cracked; Stitcher separation of Divest Launch original Scripps “Peanuts” programming National brands Networks and unit, two Buy two Granite move to 45% of access shows Interactive licensing TV stations Digital revenue 2008 2010 2012 2014 2016 ECONOMIC CRISIS 2007 2009 2011 2013 2015 Combine digital Propose spin off Close Denver Terminate Scripps Spin/combine operations; of cable newspaper, Howard News newspapers with networks to announce Journal reset investment and Service; Launch board expenses salesforce overbuild D.C. National Merge Journal TV Investigative Unit and radio Acquire four operations into McGraw Hill Scripps TV stations Buy Midroll 4 A Coast-to-Coast Portfolio of Television, Radio and Digital Brands Boise, ID KIVI Colorado Springs, CO KZCS Omaha, NE Green Bay-Appleton, WI Detroit Radio, 4 FM WGBA/WACY KMTV Milwaukee WXYZ/ WMYD Radio WTMJ Lansing, MI 4 FM, 1 AM Twin Falls, ID Radio WSYM KSAW-LD 1 FM 1 AM Buffalo WKBW Denver KMGH, KZCO, KZFC Cleveland WEWS Baltimore WMAR Las Vegas KTNV Scripps Washington News Bureau & Political Sales Office Bakersfield KERO Cincinnati KZKC Indianapolis WCPO WRTV San Diego KGTV Knoxville, TN KZSD Radio Nashville 4 FM WTVF Phoenix Tucson Wichita, KS Tulsa, OK KNXV West Palm Beach KGUN Radio KJRH WPTV KWBA 4 FM, 1 AM Radio Kansas City, MO Springfield, MO Radio 3 FM, 1 AM 4 FM, 1 AM KSHB, KMCI Radio 4 FM, 1 AM Tampa WFTS Ft. Myers – Naples WFTX Largest TV Markets TV Markets Radio Markets Digital Brands 5 Scripps Reaches Large Audiences Across Diverse Brands and Platforms SCRIPPS’ DAILY AUDIENCE REACH ACROSS ALL PLATFORMS Newsy viewers and visitors Local TV market 4,600,000 viewers 7,400,000 (all day) Radio station listeners Midroll and 450,000 Cracked Stitcher viewers and visitors downloads 2,900,000 4,900,000 Local market digital users 1,700,000 6 High barriers to entry Multiple revenue streams Why We Local/national advertising blend Love The Predictable revenue: long-term retransmission Broadcast contracts Television Predictable expenses: long-term network contracts Business Opportunity to play strong role in ecosystem development Strong local, trusted brands 7 Brian Lawlor SVP, BROADCAST Primetime Viewing is Dominated by Broadcast Television TOP 50 PRIMETIME SHOWS RANKED BY TOTAL VIEWERS, IN MILLIONS, 2015-2016 SEASON The Big Four 1 NFL Sunday Night Football NBC 22.0 Downton Abbey (Masterpiece) PBS 24 11.5 2 The Big Bang Theory CBS 20.6 Grey’s Anatomy ABC command by 3 NCIS CBS 20.5 28 Survivor CBS 11.2 4 The Walking Dead AMC 18.9 29 American Idol (Thursday) Fox 11.1 far the largest Scandal CBS 5 NFL Thursday Night Football CBS/NFL Network 17.7 30 10.8 viewing 6 Empire Fox 16.2 The Good Wife CBS 7 NCIS: New Orleans CBS 16.1 32 Chicago Med NBC 10.7 audiences 8 Blue Bloods CBS 14.6 33 Life in Pieces CBS 10.5 9 Dancing With the Stars ABC 13.7 34 Chicago PD NBC 10.4 Limitless CBS 10 The X-Files Fox 13.6 35 10.3 11 The Voice (Monday) NBC 13.5 How to Get Away with Murder ABC 12 Scorpion CBS 13.3 37 Code Black CBS 10.2 13 The Voice (Tuesday) NBC 13.2 38 Game of Thrones HBO 10.1 Cable shows 14 Little Big Shots NBC 13.0 39 Supergirl CBS 10.0 Castle ABC 15 NFL Monday Night Football ESPN 12.9 40 9.9 account for 16 Criminal Minds CBS 12.8 Shades of Blue NBC Law & Order: SVU NBC 17 Madam Secretary CBS 12.4 42 9.8 only three of 18 60 Minutes CBS 12.3 Mom CBS Modern Family ABC 44 The Bachelor ABC 9.5 19 12.1 the top 50 NCIS: Los Angeles CBS 45 Criminal Minds: Beyond Borders CBS 9.4 21 Hawaii Five-O CBS 11.7 46 The Middle ABC 9.2 shows on Blindspot NBC 47 Elementary CBS 9.1 22 11.6 Chicago Fire NBC 48 Angel from Hell CBS 9.0 primetime The Blacklist NBC 49 The Odd Couple CBS 8.7 24 11.5 Mike & Molly CBS American Idol (Wednesday) Fox 50 8.8 The Goldbergs ABC Source: Nielsen Media Research, 2015-2016 season through May 25, 2016, in millions. Excludes repeats, sports pregame and postgame shows, and football overruns. 9 Strong Broadcast Viewing + Scripps’ Big Markets Translate to Good Retrans Leverage OF TELEVISION VIEWING AND OTHER LIVE EVENTS 10 Scripps’ Total & Net Retrans See Strong Growth in 2017 2016 2017 $220M 20% 25% in retrans revenue increase in increase in gross retrans net retrans revenue 11 Our Coming Retrans Cycle Maximizes Opportunity NETWORK CONTRACT RENEWALS 4 stations Nashville 5 stations Buffalo 10 stations 2 stations December June December December December June 2016 2017 2018 2019 2020 17% of subs 8% of subs 36% of subs 39% of subs (Including more than 2 million Comcast households, which go to full market rate on Dec. 31, 2019) MVPD RETRANS RENEWALS 12 Broadcast Television is Positioned to Play a Key Role in 2018 Election 2016 Scripps Pro Forma Political Revenue saw the second-highest-grossing election season ever. • Local broadcast TV spending for all candidates, excluding presidential, was up 5 percent from 2012. • Candidates, the national parties and outside groups spent $143 more than $1.2 billion on local broadcast TV ads in 11 battleground states alone. • Local broadcast TV spending on U.S. Senate races came in at $679 million, 18 percent over 2012. ~$100 2018 $75 is expected to see broadcast TV play a leading role in U.S. $63 elections. $53 • Control of the U.S. Senate will again be up for grabs, with Democrats having to defend 23 of 33 seats. • Scripps markets will host 10 U.S. Senate races. 2008 2010 2012 2014 2016 • 36 states will have governors’ races, compared to 12 in 2016. $ in millions • Scripps markets will host 16 governors’ races. Adjusted to include Journal Communications, McGraw Hill and Granite acquisitions. 13 Ten U.S. Senate Races and 16 Governor’s Races Will Be Held in Scripps States in 2018 Boise, ID Denver Milwaukee Green Bay-Appleton, WI Detroit KIVI KMGH, KZCO, KZFC WGBA/WACY Omaha, NE WTMJ Lansing, MI WXYZ/ WMYD KMTV WSYM Buffalo WKBW Cleveland WISCONSIN MICHIGAN WEWS IDAHO NEW YORK Baltimore IOWA WMAR Las Vegas NEVADA NEBRASKA IND. KTNV OHIO MARYLANDScripps Washington News Bureau & COLORADO Political Sales Office KANSAS Bakersfield CALIFORNIA KERO MISSOURI Cincinnati Indianapolis WCPO ARIZONA WRTV TENNESEE OKLAHOMA San Diego KGTV Nashville WTVF Phoenix KNXV Tucson FLORIDA KGUN West Palm Beach KWBA WPTV U.S. Senate race Kansas City, MO Tampa KSHB, KMCI Ft. Myers – Naples WFTS WFTX Governor’s race Both Senate and Governor’s races 14 The Core Ad Market Looks Healthy for 2017 SERVICES AUTO RETAIL TRAVEL & LEISURE FOOD SERVICES HOME IMPROVEMENT 15 ATSC 3.0: Promising Business Opportunities Could Soon Emerge • Targeted advertising • Ultra HD to enhance (demographic & viewer experience geographic) • Increase viewership & • Programmatic ad sales ad inventory through CORE BUSINESS ADVANCED additional multi-channel ENHANCEMENTS ADVERTISING • Interactive advertising capacity and programming WHOLESALE DATA CAPACITY • Subscription Services NEW BUSINESS LINES AND Capabilities (e.g., be ANCILLARY your own MVPD, radio SERVICES streaming, etc.) • ISP traffic to over-the-air • Automotive connectivity • Mobile traffic to over-the-air Sources: FTI, National Association of Broadcasters; company research 16 Adam Symson CHIEF OPERATING OFFICER 1. Digital technology and the ensuing fragmentation have changed the way we spend our time and the choices we have 5 Trends 2. Mobility takes media everywhere That Guide 3. We’re watching more video but through Scripps’ new platforms Strategy 4. On-demand audio is a growing marketplace 5. Advertising is predictably experiencing the same shifts 18 Scripps Is Building Essential Local and National Digital Brands By millennials for millennials Terrific content for an OTT news audience Purchased: January 2014, $35 million NATIONAL Nearly 60 million (and growing) Americans listen to podcasts Multiple revenue streams LOCAL Purchased: July 2015, $50 million Strong brand loyalty Satire and humor video lends itself to OTT 2016 projected revenue split Purchased: April 2016, $39 million pro forma for full-year Cracked acquisition 19 Content on Locally Branded Websites is Closely Tied to the Broadcast Business Scripps provides locally branded news content and information across 27 television and radio markets on multiple digital platforms. 285 25 136 21+ million million million million PAGE VIEWS AVERAGE VIDEOS VIEWED SOCIAL (Q3 2016) VISITORS/MONTH (Q3 2016) INTERACTIONS (Q3 2016) 20 Scripps Maximizes the $22 Billion Programmatic Market by Carefully Managing Supply REAL-TIME MARKETPLACE Programmatic SUPPLY DEMAND 21 Newsy Shares Its Content on Desktop, Mobile and Increasingly on OTT Video Platforms WIDE DISTRIBUTION NETWORK WILL EXCEED 1 BILLION 41 PERCENT YEAR-OVER-YEAR PLACES NEWSY CONTENT ON 600+ VIDEO STREAMS IN 2016 VIDEO STREAMING GROWTH PARTNER PLATFORMS 22 At this point of the presentation, Scripps shows a 60- second video about Newsy and its over-the-top television strategies.
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