Table of contents

Kristian Bankov Preface vii

Section 1: Semiotics in the world and academia

Paul Cobley What the humanities are for – a semiotic perspective 3

Susan Petrilli/Augusto Ponzio Semioethics as a vocation of semiotics. In the wake of Welby, Morris, Sebeok, ­Rossi-Landi 25

Youzheng Li “General semiotics” as the all-round interdisciplinary organizer – general semiotics (GS) vs. philosophical fundamentalism 45

Section 2: Semiotics, experimental science and maths

Marcel Danesi Semiotics as a metalanguage for the sciences 61

Göran Sonesson Mastering phenomenological semiotics with Husserl and Peirce 83

Section 3: Society, text and social semiotics

Gianfranco Marrone Farewell to representation: text and society 105

Alexandros Ph. Lagopoulos/Karin Boklund-Lagopoulou Social semiotics: Towards a sociologically grounded semiotics 121 vi Table of contents

Section 4: Semiotics and media

François Jost What relationship to time do the media promise us? 149

José Luis Fernández Semiotics and interstitial mediatizations 169

Section 5: Semiotics for moral questions

Patrizia Violi Spaces of memory and trauma: a cultural semiotic perspective 185

Neyla Graciela Pardo Abril Media coverage of the voices of Colombia’s victims of dispossession 205

Section 6: Questioning the logic of semiotics

Ugo Volli Sense beyond communication 225

Farouk Y. Seif Semiotic paradoxes: Antinomies and ironies in a transmodern world 239

Section 7: Manifestoes for semiotics

John Deely Semiosis and human understanding 257

Eero Tarasti Culture and transcendence – the concept of transcendence through the ages 293 Table of contents vii

Section 8: Masters on past masters

Dinda L. Gorlée From Peirce’s pragmatic maxim to Wittgenstein’s language-games 327

Isabella Pezzini Semiotics as a critical discourse: Roland Barthes’ Mythologies 353

Anne Hénault Ricoeur, a disciple of Greimas? A case of paradoxical maïeutic 363

Index 377