Table of contents Kristian Bankov Preface vii Section 1: Semiotics in the world and academia Paul Cobley What the humanities are for – a semiotic perspective 3 Susan Petrilli/Augusto Ponzio Semioethics as a vocation of semiotics. In the wake of Welby, Morris, Sebeok, Rossi-Landi 25 Youzheng Li “General semiotics” as the all-round interdisciplinary organizer – general semiotics (GS) vs. philosophical fundamentalism 45 Section 2: Semiotics, experimental science and maths Marcel Danesi Semiotics as a metalanguage for the sciences 61 Göran Sonesson Mastering phenomenological semiotics with Husserl and Peirce 83 Section 3: Society, text and social semiotics Gianfranco Marrone Farewell to representation: text and society 105 Alexandros Ph. Lagopoulos/Karin Boklund-Lagopoulou Social semiotics: Towards a sociologically grounded semiotics 121 vi Table of contents Section 4: Semiotics and media François Jost What relationship to time do the media promise us? 149 José Luis Fernández Semiotics and interstitial mediatizations 169 Section 5: Semiotics for moral questions Patrizia Violi Spaces of memory and trauma: a cultural semiotic perspective 185 Neyla Graciela Pardo Abril Media coverage of the voices of Colombia’s victims of dispossession 205 Section 6: Questioning the logic of semiotics Ugo Volli Sense beyond communication 225 Farouk Y. Seif Semiotic paradoxes: Antinomies and ironies in a transmodern world 239 Section 7: Manifestoes for semiotics John Deely Semiosis and human understanding 257 Eero Tarasti Culture and transcendence – the concept of transcendence through the ages 293 Table of contents vii Section 8: Masters on past masters Dinda L. Gorlée From Peirce’s pragmatic maxim to Wittgenstein’s language-games 327 Isabella Pezzini Semiotics as a critical discourse: Roland Barthes’ Mythologies 353 Anne Hénault Ricoeur, a disciple of Greimas? A case of paradoxical maïeutic 363 Index 377 .