www.spotsndots.com PDF/TXT newsletter Subscription: $325 per year Call toll free: 888-884-2630 This publication cannot be distributed beyond the office of its named subscriber. The Daily News of TV Sales Thursday, November 17, 2016 Send sales-related job listing to: [email protected] Copyright 2016. MANY LOCAL BUSINESSES LACK DIGITAL SAVVY LOCAL DIGITAL MARKETING OPPORTUNITY ADVERTISER NEWS Many local media companies have gotten into providing Lowe’s third quarter same-store sales showed just digital services to businesses—either as an add-on to their a 2.7% gain (well below Home Depot’s 5.5% gain that traditional advertising business or even as a stand-alone we reported yesterday), pulling the year-to-date increase digital services company. Based on the latest The State down to 3.9%. One analyst that had looked at the Home of Local Marketing Report from Brandmuscle, it appears Depot numbers found that it was growing more quickly in they could really use some help. Its survey found that 56% sales to professionals over sales to do-it-yourselfers, and of local retailers haven’t even claimed their FREE Google “big tickets” ($900 and over) accounted for about 20% of all My Business listing (screen pictured). sales. Lowe’s now sees full-year comps up 3-4% and it will Doing digital marketing at the local level has obvious finish the year with about 40 more stores than last year…… advantages for businesses, whether Target is a bit more optimistic after or not they’re big enough to do third quarter sales and profit each traditional advertising on TV and beat expectations. Comp sales other media. First off, they at least were still down 0.2%, but it had need to be sure than potential forecast comps could be down as customers find accurate information much as 2.0%. It now projects the about their location and hours when current holiday quarter to be in a they check Google or Facebook. range of +1% to -1%--previously But many businesses don’t keep it had felt flat sales would be the up with those things very well. best possible result……Macy’s is Brandmuscle found that 57% of local expanding its off-price Backstage retailers execute digital marketing on concept putting pop-up apparel their own. Only 6% hire an outside shops into 45 existing Macy’s stores firm to handle their digital marketing. What about the other for the holiday season. The Backstage operations do not 37%? Our best guess is that they’re not doing anything to sell the same merchandise that Macy’s itself offers, rather oversee their online appearance to potential customers. it brings in different offerings that are not available in the Brandmuscle’s report sees a big opportunity for national main store……Off-price apparel retailer TJX had another brands to build sales through local digital marketing, largely very strong quarter with blended same-store sales at T.J. by helping their local affiliates with additional co-op funding, Maxx, Marshalls and HomeGoods up 5%. The company digital and social media content and marketing training. The is devoting some of its current commercials to highlighting latest survey of over 2,000 dealers, agents, franchisees the fact that it will be closed on Thanksgiving……A new and distributors found that marketers still invested 60% of study from Cox Automotive finds the average customer their overall co-op and market development funds (MDF) is willing to pay about $3,000 more to buy a certified used spend on traditional marketing tactics in 2015. vehicle as opposed to the same vehicle without certification. With many (perhaps most) consumers no longer Dealers have estimated the difference to be about $1,260 differentiating between buying from a company online in value for the certification, so Cox is suggesting dealers or in one of their bricks-and-mortar stores, the report may be underselling the value of the average vehicle by as emphasizes the need for integrated, omnichannel much as $1,740 per unit. Cox also says certified vehicles marketing efforts that work at both the national and Continued on Page 3 local level. “Understanding which tactics generate the best results for affiliates so you can align co-op funds and co-branded materials to support these efforts represents a major opportunity to optimize local marketing,” Brandmuscle advised national brands. The local affiliates can achieve a real connection with consumers beyond anything the national brand can do through local events and promotions. 75% of the local affiliates surveyed for the report Continued on Page 3 www.SpotsnDots.com NETWORK NEWS AVAILS Empire has cast Rumor Willis, daughter of Bruce General Manager: WPBI-TV FOX 16 & NBC 16 Willis and Demi Moore, in a recurring role this season. and Top-Rated FM Radio Group - Lafayette, IN. This Willis will play a brilliant but volatile singer/songwriter is a rare opportunity to start at the ground level and build whose talent becomes invaluable to Jussie Smollett’s your team, create a new brand in the community, and character, Jamal. Willis joins other notable guest stars on develop a media group from scratch. The successful Empire including Mariah Carey, Taye Diggs, Birdman and candidate will have a proven track record of growing sales, French Montana……NBC has picked up a comedy project controlling expenses, and building profitability. 5 years’ from Andrew Gurland, creator of Married that ran for two experience in TV management or TV sales management seasons on FX. The untitled relationship comedy revolves required. Get more details HERE. To apply, send info to: around a happily married man whose level-headed wife [email protected]. EOE. helps him navigate some of the more The FOX affiliate in Kansas City, complicated female relationships in his Donald Trump will be the WDAF Fox4, seeks an experienced life……Treasure is an action adventure first U.S. president ever and highly motivated Multi-platform mystery cop drama also in development to have appeared in an ad Account Executive to grow our at NBC. David Giuntoli will be the star for Pizza Hut. In fact, some core broadcast business, interactive in the lead role...... FOX has acquired pundits are predicting Trump platforms and digital TV. The AE a new action comedy from Matt must develop new business across will run in 2020 against Flo Liebermann called Free Guy. A story all platforms. The AE will negotiate about a bank teller that discovers he’s a from Progressive. rates, prepare and present avails and background character in a realistic, open Conan O'Brien sales packages to agencies and direct world action-adventure video game, advertisers. Candidate must have and he’s the only one that can save the previous media sales experience. world……Alex Wagner, formerly of MSNBC, will join CBS Use of Wide Orbit, Excel, Microsoft Word, Power Point This Morning as co-host of the Saturday Edition alongside and other technology is a plus. College degree preferred. Anthony Mason starting this weekend. She will also be CLICK HERE to apply (job # 2016-44911). EOE M/F/D/V. serving as a correspondent for CBS. Wagner replaces WZDX TV in Huntsville AL is searching for a General Vinita Nair who is leaving the network……Mariah Carey Sales Manager. The GSM oversees all aspects of the will perform “All I For Want Christmas is You” on the ABC sales department, including staff broadcast of The Wonderful World of Disney: Magical management, advertising inventory Holiday Celebration Thursday, November 24 at 8 PM throughout all channels, revenue (ET)……The CW’s new drama Riverdale will have its mid- goal setting and achievement, season debut on January 26 at 9 PM (ET). DC’s Legends and budgeting. The GSM also of Tomorrow will move to Tuesdays at 9 PM (ET) starting determines inventory, pricing and discount rates, and has January 24. On Tuesday, April 4 at 8 PM (ET), iZombie will direct responsibility for national sales efforts. Qualified debut with a two-hour premiere, then move to its normal applicants can CLICK HERE for more information or to time slot at 9 PM following new episodes of The Flash. The apply now. Equal Opportunity Employer 100 returns Wednesday, February 1 at 9 PM (ET), and The WCSC, #1 station in beautiful Charleston, SC, is Vampire Diaries series finale will air Friday, March 10.The looking for a strong Research Director to assist station Originals will return Friday, March 17 at 8 PM (ET) and and clients with the research needed to successfully move Crazy Ex-Girlfriend wraps season Friday, February 3. both parties forward. This person will assist station efforts with data analysis and interpretation/sales application of TUESDAY RATINGS syndicated research resources including Nielsen, Rentrak, Several of the programs on the broadcast networks WideOrbit Media Sales and other online resources. Must be showed some improvement on Tuesday night as the an analytical thinker, detail oriented with strong math skills, schedule got back to normal after election week. This Is Us be familiar with qualitative and quantitative research and gained three tenths of a point from its last broadcast to a 2.6 proficient with Microsoft Office. CLICK HERE to apply. No Nielsen 18-49 rating. The Voice (2.1) and Chicago Fire phone calls. EOE- M/F/V/D. (1.5) both held steady and made it a good night for NBC. Passionate about your career? Ready for some southern ABC saw some improvement as well with The Middle charm? CBS46 / WGCL-TV in Atlanta is seeking a bright, doing a 1.6, up two tenths from the last episode, freshman enthusiastic Account comedy American Housewife gained a tenth of a point to Executive to join our a 1.6. Fresh off the Boat (1.3) was up two tenths and The dynamic sales team. We Real O’Neals posted a gain of three tenths to a 1.1 demo are looking for a person rating. The David Blaine Beyond Magic special nearly who is currently a star doubled the rating of Agents of S.H.I.E.L.D. in the 10 PM with developmental (ET) position posting a 1.6 rating. On CBS, NCIS delivered and digital sales, and a a 1.7, Bull a 1.5 and NCIS: New Orleans managed a 1.2 person with a renewal rate that proves their solutions are rating at 10 PM (ET). FOX was steady with Brooklyn Nine- profitable for their clients. Employees enjoy a great work Nine and New Girl doing a 0.9 and Scream Queens pulling environment and flexible benefits. The station is located a 0.6. The Flash posted a 1.2, up two tenths from its last in Midtown Atlanta– a great place to work, shop, and live. episode, and No Tomorrow did a 0.3 for The CW. CLICK HERE for immediate consideration. E.O.E. 11/17/2016

The Daily News of TV Sales @ www.spotsndots.com PAGE 2 MORE TROUBLE FOR FACEBOOK AVAILS Facebook has admitted to another glitch in its ad WSBT-TV, South Bend/Elkhart, IN is looking for a metrics. This time the error is in calculating the organic page Local Sales Manager to lead our local CBS and FOX reach shown for two time periods on the Pages dashboards. sales departments in maximizing all sales opportunities The new embarrassment comes about two months after with an emphasis on new business development and NTR. Facebook said an error in its metrics inflated average time The LSM will oversee new local business efforts, including for viewing of video ads. accountability for new business goals and inventory For the latest disclosure, Facebook said this well down management. Candidates should have a proven success in in a blog post that focused first on increasing third-party developmental business and multimedia platforms including verification and working with its Client Council on better web and mobile applications. College Degree preferred. measurement: “We’ve uncovered a bug in Page Insights. CLICK HERE for more info or to apply now. EOE On one of our Pages dashboards, Nexstar Broadcasting seeks an one summary number showing 7-day Trump said that he would experienced Local Sales Manager for or 28-day organic page reach was not accept the standard KCWI-TV in Des Moines, IA. This is a miscalculated as a simple sum of daily $400,000 salary that rare and exciting opportunity to join the reach instead of de-duplicating repeat presidents get. That story fastest growing broadcast group in the visitors over those periods.” It went again: Trump made his first country, and oversee the sales success on to say that the de-duplicated 7-day of our CW operation deal as president-elect and summary in the overview dashboard will in Des Moines. The be 33% lower on average and 28-day lost almost $400,000. LSM must create will be 55% lower; but that data in other Jimmy Fallon a positive culture fields is unaffected. “This bug has been for success in live since May; we will be fixing this in the the areas of new, next few weeks. It does not affect paid reach,” Facebook direct, transactional and digital revenue said in the posting. through the idea generation and execution. Bachelor’s degree or equivalent combination BUD AND COKE?: MAYBE!! of education and work related experience required. After having taken over SABMiller, speculation is CLICK HERE for more infor or to apply now. EOE/M/F/V/D growing that Anheuser-Busch InBev could make a run at another iconic American company, Coca-Cola. MORE AVAILS ONLINE @ SPOTSNDOTS.COM If that sounds a bit ambitious, consider this: Anheuser- Place a classified, email: [email protected] Busch itself was taken over by Brazilian equity fund 3G Capital, which put it together with its own InBev business. DONE DEAL Since then, with help from Warren Buffett’s Berkshire- Total Traffic and Weather Network has promoted Hathaway, 3G (known for aggressive cost-cutting) put Jack Dunkle to Senior Vice President of Affiliate Sales, H.J. Heinz together with Kraft Foods, and also created adding Senior to his title. He will manage the company’s Restaurant Brands, Inc. combining Burger King with Tim radio, television and digital product sales and distribution. Hortons. Huge deals are not beyond its capabilities and as additional evidence this deal could get done, CNBC reports THIS AND THAT Berkshire Hathaway is already Coke’s largest shareholder. Dentsu Aegis Network has acquired New York- And of course the possible synergies between the world’s based Gravity Media to form the backbone of the group’s largest brewery with Coke, a major food company, and multicultural marketing offering in the U.S……WPP has a thousands of restaurants offer huge potential. global deal with Spotify for anonymized and aggregated A-B InBev paid about $107 billion to take over data from Spotify’s 100 million listeners across 60 countries. SABMiller, and CNBC says the market capitalization (shares outstanding times the current stock market price per share) ADVERTISER NEWS value of Coke is about $176 billion. Continued from Page 1 sell faster—an average of 30 days on the lot before a sale, MANY LOCAL BUSINESSES LACK DIGITAL SAVVY while a comparable non-certified used vehicle would sell in Continued from Page 1 35 days……In what Supermarket News is calling “a massive found local events to be “effective” or “extremely effective,” recreation of the overnight banner transitions executed but also found the marketing tactic to be the most difficult to at select stores earlier this year,” Southeastern Grocers implement. Such events can and should be promoted using repositioned 73 stores to the Harveys banner, revamped social media, in coordination with traditional advertising. to target lower-income customers with “more relevant And Brandmuscle notes that it is not necessary for every selections and value prices.” Along with the new positioning local business to be active on every social media platform. for 55 Harveys units, 10 Bi-Lo stores and six Winn-Dixie “However, approaching platforms like Facebook, YouTube, locations have also been converted……Furniture Today LinkedIn and Snapchat with an open and creative reports sales for furniture and home furnishings stores were mind presents clear opportunities for brands to execute up 1.7% year-to-year in October according to Commerce hyper-local, targeted marketing that helps local affiliates Department figures, but it calls that result “lackluster” as establish a viable social media presence,” states the report, the October growth was well behind a 4.3% increase in total available here as a free pdf download. retail sales. 11/17/2016

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