Alphabet Beauty
A, B, C Beauty
Smart Science to Improve LivesTM Alphabet Beauty TM Lives beauty beauty beauty beauty beauty beauty beauty ------N G J M A C K ▪ ▪ ▪ ▪ ▪ ▪ ▪
Where is it Going? it is Where Where did it all begin? all it did Where What is Alphabet Beauty? Alphabet is What
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▪ Contents Contents What is Alphabet Beauty? Alphabet Beauty originated with K Beauty. It is usually an umbrella term, which covers local-to-global trends and products N- Beauty from different countries. G - Beauty J - Beauty C - Beauty
M - Beauty
A - Beauty
Smart Science to Improve LivesTM Alphabet Beauty TM Lives beauty beauty for Muslim beauty beauty for Germany beauty beauty for China beauty beauty for Nordic (aka beauty) Scandi beauty beauty for Australia - beauty beauty for Japan - - - - -
A C M N J G
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And new letters pop up all of the time, take a take time, the all of up pop letters newAnd all about! are they what at look Growing Alphabet Beauty trends are: trends Beauty Alphabet Growing
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▪ What is Alphabet Beauty? is Alphabet What Where did it all begin?
▪ K-beauty is the original, but more are appearing the mainstream
▪ The beauty and personal care industry in South Korea is often defined as being innovative and unique
▪ Small and medium brands drive innovation, gaining rapid growth through positive feedback and viral promotion through social media
▪ The key-words: Innovation & uniqueness, trail- blazers
K Everyday - K Magic
Sources: Euromonitor, 2020, Mintel, 2020 So Natural - Shooting Sugar Scrub Smart Science to Improve LivesTM A-beauty
▪ Emerged in Australia in 2018-2019 as an “unfussy” skin care routine
▪ Pared-back routines and simplified formulations
▪ Defense against the harsh Australian climate can also be observed as a claim, with high SPF contents
▪ Local, natural ingredients such as eucalyptus, noni fruit, finger lime, pink clay…also lanolin Lano - Multipurpose Superbalm
▪ A focus on the outdoor lifestyle
▪ The key-words: Simplicity
Jurlique - Hydrating Mist Bali Body - Tanning Body Oil Sources: Vogue, 2020, Glamour Mag, 2020
Smart Science to Improve LivesTM C-beauty
▪ A China-driven trend over the last year
▪ Drawing from traditional Chinese culture/TCM, with a modern twist
▪ Rise of local Chinese brands who are listening to the Chinese consumer Hedone ▪ Chinese celebrities, key opinion leaders and digital/mobile channels for China being utilised (WeChat, Alibaba, TenCent, Xiaochongshu, Weibo)
▪ The key-words: Digital, Celebrity, Made in China
Pechoin
Sources: PureWow, 2018, Dalziel & Pow, 2019, CDA, 2018, SCMP, 2019 Marie Dalgar Smart Science to Improve LivesTM G-beauty
▪ German beauty brands are on the rise, achieving 19% growth in 2019
▪ It all started with BB cream - a beauty revolution back in 1967!
▪ This trend is very much aligned with minimalism as well, also incorporates the idea of clean and efficient
▪ Science-based products with transparent labelling Dr Haushka ▪ Effective plant-based formulations combined with the science of its efficacy
▪ The key-words: Effective, minimalism, transparency
Weleda
Source: PureWow, 2019 Royal Fern Smart Science to Improve LivesTM J-beauty
▪ The Japanese beauty philosophy is very close to healthcare philosophy
▪ Western culture is more concerned with correcting damages after they have occurred, whereas Japanese beauty care is about anticipation and prevention SK-II (P&G) ▪ Fermentation products are connecting tradition and high-tech
▪ J-beauty is more about basing the results on scientific research and logic
▪ The key-words: Cleansing, texture
SUQQU ({e’quipe}, Ltd) DHC Sources: Mintel 2020
Smart Science to Improve LivesTM M-beauty (The Rise of Muslim Beauty Bloggers)
▪ Called M-Beauty by Premium Beauty News, Muslim beauty has redefined the Asian cosmetic market ▪ Malaysia and Indonesia being the key markets and continued growth in importance
▪ Young Muslim women are shaping the fashion and beauty landscape, with social media playing a big role HUDA KATTAN – 34.9 mn followers on IG ▪ Whilst being highly observant of religion, it is having an impact on their relationship to beauty and personal care and evolving the needs of the market
▪ Global Muslim beauty bloggers have HUGE fanbases ▪ Focus on the face and color cosmetics. Celebrating their love of makeup!
▪ Huge opportunity for Halal beauty and Indie brands
▪ The key-words: Instagram, Halal, influencer Dress Your Face (Tamanna Roashan) 2.5 mn followers on IG
Sources: Premium Beauty News, 2019, Allure, 2020, Byrdie, 2019 NURA AFIA – CoverGirl’s first Muslim Ambassador 310k followers on IG Smart Science to Improve LivesTM N-beauty
▪ ‘Nordic beauty hails from a place where wellbeing rituals are deeply influenced by a relationship with nature, the unusual light cycle, and a place where a down-to-earth, authentic and effortless approach to beauty is celebrated’
▪ The brand Lumene, takes its inspiration from Finland, with naturally derived products coming from the Arctic
Skyniceland - Iceland ▪ The key-words: Purity, nature, earth, simplicity
Foreo - Sweden Sources: Glamour Magazine, 2019
Smart Science to Improve LivesTM Lumene - Finland Alphabet Beauty - will we soonwe will - TM Lives on the beauty and personal care marketcare personal and beauty theon Country trends and inspirations are turning into shared global influences global sharedinto turning are inspirations and trends Country ▪
storm growing is trend global’ to ‘local Beauty Alphabet The covered? letters 26 all have Beauty brands in Germany grew by 19% in 2019 in 19% by grew Germany in brands Beauty by media social taking are influencers and bloggers beauty Muslim SPF claims and protection against the sun is a top priority in A in priority top a is sun the against protection and claims SPF beauty The diversity of trends and product desires across the world is really really is world the across desires product and trends of diversity The through shine to starting
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▪ Summary Summary Alphabet Beauty Thank You!
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