The Pine Cone, Autumn 1949

AUTUMN, 1949 25 Cents (A privately supported, state-wide, non-partisan, non-profit organization for the promotion and development of Maine’s agricultural, industrial and recreational resources.) 1949 AUTUMN 1949 Jn 7lU J* Page M a in e “ P o in t s T h e W a y ” Richard A. Hebert 3 The story of the “Boost Maine” movement Governors Of Maine, 1860-1900 Reginald E. Carles 11 Further life sketches in Maine's history T h e Jackson Laboratory .... Dr. Clarence C. Little 16 Disaster serves a noted cause A mos Solves A T horny Problem .. John C. Page, Jr. 21 Another epic by our Outdoors in Maine Editor So You T h in k You K now Ma in e ? Stanley B. Attwood 24 More quiz questions with answers Maine Summer Events, 1949 .........William A. Hatch 25 Pictorial review of the Season’s highlights A round T he Cracker Barrel . Elizabeth A. Mason 30 Statewide ramblings M in s t r e l s y Of M a in e . Edited by Sheldon Christian 33 Poetic inspiration in the Pine Tree State Famous Maine Re c ip e s ...................... June L. Maxfield 38 Maine A u t u m n ........... Pearl LeBaron Libby Back Cover THE PINE CONE AUTUMN, 1949 VOL. 5, NO. 3 Published Quarterly by THE STATE OF MAINE PUBLICITY BUREAU PORTLAND . KITTERY . BANGOR . NEW YORK a Main Office: 3 St. John St., Portland, 4 Maine GUY P. BUTLER RICHARD A. HEBERT Executive Manager Editorial Manager PINE CONE SUBSCRIPTION: $1 A YEAR (Printed in Maine on Maine-made Paper) Maine “Points The Way” By Richard A. Hebert The Pine Tree State’s motto, “ Dirigo”, assumes a little- used, but forceful, meaning in the implications of the official Boost Maine movement, pointing the State toward an expanding economy, a greater prosperity and a higher standard of living for its citizens. e w loyal State - of - Mainers, that the concept we dislike with the F whether school children or adults, most intensity is that expressed by ever give much thought to the tre the words: “ It can’t be done.” mendous vision implied in the official And now again, in 1949, Maine is State motto, “ Dirigo” . “ pointing the way” with perhaps the Nearly everyone has for decades m oi s t intensive and extensive accepted the translation, “ I direct” , or “ rallying-to-the-cause” program ever “ I guide” , and then, perhaps appalled attempted in the history of the Pine by the vagueness, or looseness, of the Tree State. It is called the “ Boost generally accepted meaning, hurried Maine” movement. ly passed it by without a flicker of F irst among the 48 States to in mental effort. augurate such a State-wide “booster” But “ Dirigo” also has a meaning movement since the end of the war, with a great deal of force, vision and Maine also was the first State in the drive, which to us sums up in a word Nation after World War I to launch the greater part of Maine history, an official promotion, advertising and the essence of the great achievements publicity program to attract busi which collectively make up the huge, ness and people to the Pine Tree pulsating mechanism we know today State. This activity, conceived by a as the State of Maine. group of the State’s leading business Translate “ Dirigo” as “ I point the and hotel men, may be regarded as way” and you express, in our opinion, the prototype of similar efforts car the vital principle which motivates ried out since then in other States of the Pine Tree State. the Union and the forerunner of the Maine and the people of Maine present “ Boost Maine” movement. have always been “ pioneering” , or From this first organized State-wide “ pointing the way” , since organized “booster” movement of 1921 came human efforts first saw the light of the Maine Publicity Bureau and day on our rugged shores, along the later, in 1927, the Maine Development roads into our great forests and Commission. among the fertile fields and meadows The Maine Publicity Bureau was of our highly-developed farmlands. established “ to acquire and dissemi In the industrial expansion of the nate information concerning the busi past century, in the financing of ness interests of the State of Maine large, economic ventures, in the cre . to act as advertising and pub ation of a new and basic business licity agent for the aforesaid pur activity of the past fifty years— the poses; to buy, print, sell, publish and recreation industry — Maine people deal in papers, books, magazines and again and again have spelled out the other publications . .” The Pub roles of “ pioneers.” It would seem licity Bureau is today briefly de AUTUMN, 1949 3 scribed as “ a voluntarily supported, basic “ teamwork” principles. Any State-wide, non-profit, non-partisan “ wandering off” by one or the other organization for the promotion and member of the team leads to an ac development of Maine’s agricultural, companying loss of effectiveness in industrial, recreational and maritime the goal of “ pulling” business and resources.” people into the Pine Tree State. From 1922 to 1926, the Maine Pub The necessary fueling of this mech licity Bureau raised money from the anism, on the one hand by State businesses and communities of the appropriation, and on the other by State to advertise Maine and to pub voluntary community, business and lish booklets and folders to promote individual membership support, de business and attract people to Maine. termines the rate of operation and In 1925 at the urging of members effectiveness of each organization and leaders of the Publicity Bureau, and also the total promotional effort the State Legislature appropriated in behalf of Maine business. $25,000 a year for two years for ad vertising and publishing folders and It was against this background of maps on Maine. smoothly - functioning promotional The Maine Publicity Bureau then “ teamwork” that the Boost Maine became the service organization to movement was launched. handle the inquiries created by such Its first basic goal was and is “ to advertising. Its Publicity Commit reawaken the booster spirit in every tee, together with its president and citizen of Maine.” And Maine has general secretary, were constituted many “ citizens” , resident, seasonal an advisory board that sat in council and away-from-home, throughout the with the Governor and Executive world. Council to determine the media in Its second primary obJective was which advertising should be placed. and is “ to reawaken public interest So successful was this teamwork in the imperative need for increased between government agency and pri promotional activity for the State of vate enterprise that in 1927 the Legis Maine.” Everyone in Maine realizes lature increased the advertising ap that we have entered a highly-com- propriation by the State to $50,000 a petitive era and that other States, year for two years and set up the regions and neighboring countries Maine Development Commission un during recent years have outstripped der organization lines much the same the Pine Tree State in advertising as exist today to administer the ap and promotional budgets. It is con propriation. ceded generally that if Maine is to The concept then established of the regain its preeminence in promotion, relative positions of the Maine De it must provide more “ fuel” for the velopment Commission, the official promotional team. State agency, as the “ wholesaler” for The third basic goal was and is the State of Maine, and the Maine to conduct an extensive drive for in Publicity Bureau, voluntarily sup creased membership support of the ported by business and communities, Maine Publicity Bureau’s program as the “retailer” and service organ and increased legislative support for ization, has been developed by actual the Maine Development Commission. practice over the years. The effec This is the practical implementation tiveness of this “ teamwork” is dem by which the first two primary goals onstrated daily in the coordinated ac can be achieved. tivities of the two agencies. Two factors important to the -ac This combination means that the cess of any such “ booster” movement total efforts of the two organizations, were at hand. First, the necessary which are separate fiscal entities, give leadership was available; second, the Maine an advertising and promo time for such a movement, pertaining tional mechanism unequalled by any to the status of business conditions other State. Many attempts have generally, seemed propitious. The been made in other States to imitate “ buyers’ market” was setting in, a it, but the secret of its success lies period when promotion and selling in strict and constant adhering to its efforts pay their biggest dividends. 4 THE PINE CONE The enthusiasm for “Boosting Maine” shown at the first county opening meeting at Lewiston last Nov. 29 set the keynote for the en tire 16-county campaign. From there on it was obvious that Maine leaders and businessmen are basically “booster-minded”. Seated, left to right, are Harold F. Schnurle, active chairman; Gov. Frederick G. Payne, honorary chairman, Harold N. Skelton and Frank S. Hoy, Androscoggin County co-chairmen. Standing, left to right, are then-Mayor Louis P. Gagne of Lewiston, Blin W. Page, chairman of the board, and Edward B. Denny, Jr., president, of the Maine Publicity Bureau; Mayor Rosaire L. Halle of Auburn, Fred H. Gabbi, MPB treasurer; Everett F. Greaton, executive director, Maine Develop ment Commission; and Guy P. Butler, executive manager, MPB. Frederick G. Payne came to the est public utility, and thus is in a key governorship of the State of Maine everyday position for the promotion with a considerable background of and development of Maine’s economy.

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