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2021/22 Issue

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2021/22 Issue Coordinated by 2021/22 ISSUE © ARAB FASHION WEEK 2021, ALL RIGHTS RESERVED TABLE OF CONTENT ABOUT ARAB FASHION COUNCIL 3 ABOUT ARAB FASHION WEEK 4 MILESTONES 6 THE FASHION ICONS AWARD 7 CELEBRITIES 11 CALENDAR 12 VENUE 14 MEDIA 15 AUDIENCE 17 PROPOSAL 18 BENEFITS EXAMPLES 20-34 2 THE COUNCIL Founded in 2014, the Arab Fashion Council has the mission to develop and nurture the creative industry in the Arab world. The Arab Fashion Council work supports the United Nations Sustainable Global Goals through entire process of executing its vision. 1 COUNCIL FOR 22 COUNTRIES SIMILAR INTERNATIONAL ORGANISATIONS THE FASHION WEEK The Arab Fashion Week (AFW) is the only official fashion week and one of the world’s 5 most important fashion events alongside New York (NYFW), London (LFW), Milan (MFW) & Paris (PFW). 4 ● Named Lebanese Superstar, Maya Diab, Fashion Icon of the Arab World. ● 15 fashion week editions hosted in 5 years. ● Presenting over 465 brands to the Middle ● One of the Top 5 Fashion Week East and Paris. globally ● 52 different countries participated at the ● The only Men’s Fashion Week in Arab Fashion Week. Asia and Middle East. ● 135,000 audience attended our shows in ● The only Fashion Week to have person. gone Virtual with streaming the ● 11850 international guest travelled to shows online in the Middle East and attend the event. achieved a reach exceeding 1.5 ● Over 14250 hotel rooms books till today. Billion. ● Over 57000 people tagged us on ● Made history in Riyadh by hosting Instagram. the first fashion week in the Saudi ● Over 5.2 Billion media and social media Arabia in April 2018. impressions from 2015 till today. ● Made history by hosting the world’s ● Hosted legendary brands such as Jean first floating fashion week in Dubai Paul Gaultier & Iris van Herpen. at the Queen Elizabeth 2 Cruise Ship 5 ● Partner of Paris Fashion Week MILESTONES in May 2018. GLAMOUR THE MOST GLAMOROUS EVENT IN THE MIDDLE EAST. 6 THE FASHION ICON AWARD Last year the Lebanese Superstar Maya Diab opened the Arab Fashion Week and was named the Fashion Icon of the Arab World. This year Maya Diab will hand the Award to the new named Icon, which is Barbie. 7 THE FASHION ICON AWARD Is an international award ceremony hosted by the Arab Fashion Council in Dubai on the opening night of the Arab Fashion Week (24 October 2021) in the presence of international media, celebrities and digniaties. 8 EMANNE BEASHA The 10 years old girl that shocked the world with her angelic voice, the finalist of America’s Got Talent and winner of Arab Got Talent will perform on the Opening night this October in effort to empower young girls to achieve their dreams and women to 9 support their children. THE BARBIE AWARD On October 24 Barbie will be named the Fashion Icon during a charity Gala Dinner and Pink Carpet in the presence of international and local celebrities and media. 10 CELEBRITIES ATTENDING The Gala dinner will welcome wide number of celebrities from the MENA region including Maya Diab, Yasmine Sabry, Balqees, Paris Hilton, … 11 MEN’S WOMEN’S 06-10 JUNE 08-12 SEP NEW YORK / 06-10 JAN 14-18 FEB 11-14 JUNE 17-21 SEP LONDON/ 11-14 JAN 19-23 FEB 18-22 JUNE 22-24 SEP MILAN/ 18-22 JAN 23-27 FEB 22-27 JUNE 25 SEP - 05 OCT PARIS/ 22-27 JAN 28 FEB - 08 MAR INTERNATIONAL 28-30 JAN 24-28 OCT DUBAI/ 28-30 JUNE 24-28 MAR CALENDAR 12 SCHEDULE STRUCTURE 24 OCT 25 OCT 26 OCT 27 OCT 28 OCT ① 10 AM – 10 PM ① 10 AM – 10 PM ① 10 AM – 10 PM ① 10 AM – 10 PM ① 10 AM – 10 PM DESIGNERS DESIGNERS DESIGNERS DESIGNERS DESIGNERS APARTMENT APARTMENT APARTMENT APARTMENT APARTMENT ② - ② 12.30 PM PANEL & ② 12.30 PM PANEL & ② 12.30 PM PANEL & ② 12.30 PM PANEL & ③ 6:00 PM PINK CARPET TALKS TALKS TALKS TALKS ④ 7:00 PM COCKTAIL ③ 6:00 PM Registration ③ 6:00 PM Registration ③ 6:00 PM Registration ③ 6:00 PM Registration ⑤ 8:00 PM AWARDS/ ④ 7:30 PM Show 1 ④ 7:30 PM Show 1 ④ 7:30 PM Show 1 ④ 7:30 PM Show 1 GALA/ SHOW ⑤ 8:00 PM Show 2 ⑤ 8:00 PM Show 2 ⑤ 8:00 PM Show 2 ⑤ 8:00 PM Show 2 ⑥ 8:30 PM Show 3 ⑥ 8:30 PM Show 3 ⑥ 8:30 PM Show 3 ⑥ 8:30 PM Show 3 ⑥ 11:00 PM PARTY ⑦ 9:00 PM Show 4 ⑦ 9:00 PM Show 4 ⑦ 9:00 PM Show 4 ⑦ 9:00 PM Show 4 ⑧ 9:30 PM Show 5 ⑧ 9:30 PM Show 5 ⑧ 9:30 PM Show 5 ⑧ 9:30 PM Show 5 ⑨ 10:00 PM Show 6 ⑨ 10:00 PM Show 6 ⑨ 10:00 PM Show 6 ⑨ 10:00 PM Show 6 ⑩ 11:00 PM PARTY 13 THIS IS D3 The Arab Fashion Week’s home is Dubai Design District (d3), a creative city that surpasses the expectations of a typical creative neighbourhood. d3 forges the inspiring, authentic, and relevant ideas shaping Dubai’s future as a leading destination of design, art, and culture. 14 OFFICIAL MEDIA PARTNER THE MEDIA The Arab Fashion Week is literary covered by every prestigious media outlet from Vogue, Grazia, Harper’s Bazaar, L’Officiel, Madame Figaro, Marie Claire, GQ, BOF.… The AFW media value has exceed 58M$ and 5.2 Billion Impressions on social, digital, print and tv. 15 SOCIAL MEDIA A powerful insight to communicate directly with the end user. The Arab Fashion Week official facebook page reached over 144 Million people in 5 days during the last AFW March Edition. 16 Over 85,000 audience attend the AFW each year. WOMEN 64% MEN 36% AUDIENCE INSIGHT UAE 37% In addition to tier 1 local and international celebrities, the Arab KSA 20% Fashion Week attracts a growing local, regional and GCC* 12% MENA* 11% international audience of educated, affluent creative EUROPE 7% professionals and passionate early adopters in the 21 to 45 years USA 5% old age range who are key players in fashion, private equity & RUSSIA 4% LATIN AMERICA 3% investment, design, technology, retail and media. The AFW CHINA 1% physical event hosts over 85,000 guests annually and the live *1 GCC: Bahrain, Kuwait, Oman and Qatar reaches over 144,000 users on facebook alone. It is the *2 MENA: Middle East and North Africa (Excluding GCC) trendsetting force of the regional fashion scene. 17 TAILORED PACKAGE OFFICIAL AIRLINE PARTNER Etihad loyalty program members to be enabled to Exclusive Airline Partner 1 Advertisement banners on Arab Fashion Week website for 3 months. Value 50,000$ redeem their miles to attend the Arab Fashion Week and purchase their favorite looks off the runway. Etihad’s spokesperson cutting the Ribbon during the opening; Etihad Airplane Footage Placement in the AFW teaser campaign to posted on social media and Etihad’s spokesperson speech during the Fashion shared by influencers and media. To reach over AFW to Flying International and regional celebrities and Awards; 100 Million people on social media. value 150,000$. influencers on Etihad to post on Instagram and tag Etihad. Etihad’s spokesperson interviews with media. Etihad logo featured on the Pink Carpet’s Media. Mention in all the press releases, your Guest Management Registration Desk to resemble Hosting Arab Fashion Week Pop-Up store at the Etihad spokesperson quote in all the press releases Etihad's check-in counter at the Airport & AFW Terminal in Abu Dhabi. For Etihad passengers to be generating over 1Billion Reach. Value 1 Million $ hostesses to wear Etihad uniform to accommodate able to shop the shows 6 months in advance. the guests during the Fashion Week. Etihad Logo on the invitation cards to AFW industry th and VIP guests sent by AFC and on all the RUNWAY VIP EXPERIENCE to 30 Etihad guest to 10 Seats at the Fashion Icon Awards on the 24 of marketing collaterals. attend The Shows on the first row. October 2021. Value 100,000$ Confirmation cards to resemble Etihad boarding Etihad video campaign to be screened on the led- 50,000 website clicks guaranteed from UAE and Saudi pass, for the guests to present at the Check-in. Wall before each show. Value 150,000$. Value 60,000$ 10 Advertorial social media posts and 15 Stories Etihad Voice Over to take the seats before each featuring your marketing campaign Value 100,000$ show to resemble the in-flight announcement. wall. BARTER DEAL Value 150,000$ 30 Business Class Tickets/ Season 50 Economy Class Tickets/ Season Hashtag # of your marketing campaign on the posts Etihad lounge at the Arab Fashion Week for the VIP of all our Social Media channels. and Media to access, the lounge to be enabled with WIFI, Laptops and Catering. Logo presence on the AFW Website, homepage footer and partners' page; * Please note that in the next pages you will be able to view example of the benefits. All images are for illustration purposes. Etihad advertorial article on the AFW website. THE BENEFITS EXAMPLES ETIHAD THE ARAB FASHION WEEK’S OFFICIAL AIRLINE PARTNER. 20 PARTNERSHIP TITLE - Official Airline Partner. - Exclusivity on the same category. - One Year Agreement/ 4 Seasons BRANDING - ETIHAD’s Logo mention on the AFC and AFW website with hyperlink to ETIHAD website. Logo mention on both footer of the homepage (Example 1) and on the Partners page (Example 2). - Dedicated advertorial article on the Arab Fashion Week’s website + article write-up. (Example 3) - Advertising Banner on the Arab Fashion Week and Arab Fashion Council’s website’s homepage.
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