ELECTRIC VEHICLES MAGAZINE CHARGEDEVS.COM
2013 MEDIA KIT
v1301 ISENTROPIC MEDIA ELECTRIC VEHICLES MAGAZINE
Industry activity and public interest in electric vehicles are at an all-time high, and we are dedicated to help bring EVs to prime time. Charged is a mirror for the EV industry, shining a light on the good ideas and innovators where we can find them, in our best effort to help connect the dots.
Editorial Overview: Charged splits industry coverage into three categories: The Vehicles - In-depth features highlighting auto maker electrification strategies, fleet options, well-suited EV niches, racing, and other marketing efforts. The Tech - A closer look at pushing the limits of EVs through the beauty of well-engineered products - batteries, power electronics, and other EV-optimized automotive systems. The Infrastructure - Charging at home, at work, in public, and the implications for the utilities. Frequency: 6x
Distribution: Charged is distributed to over 9,000 qualified subscribers. Hard copies are mailed direct to subscribers in North America and distributed at all of the leading industry events. International readers receive the popular digital edition, averaging over 78,000 views per issue. (All the digital issues, with current view counts, can be found at issuu.com/chargedevs/docs)
Readership: Charged qualified subscribers are key decision makers throughout the electric vehicle industry, from small start-ups to the biggest automakers, independent design firms to Tier One suppliers, government officials and fleet managers.
• OEM Engineers and Directors • Corporate/Utility/Municipality Fleet managers • Battery Manufacturers and R&D Firms • Government Policy Makers and City Planners • Power Electronics and Drivetrain Developers • Clean City Coalitions Members • Testing, Measurement, and Software Engineers • Electric Auto Association Members • EVSE Manufacturers and Installers • Dealerships and Distributors
Engineers, Corporate Officials and Management from: Audi, BMW, Brammo, Chrysler, Coda, Daimler Trucks, Fisker, Ford, General Motors, Honda, Infiniti, Jaguar Land Rover, Lotus, Mahindra, Mercedes-Benz, Mitsubishi, Nissan, Peugeot, Renault, Smith, Suzuki, Tata Motors, Tesla, Toyota, Via Motors, VW, Volvo, Wheego, Zero Motorcycles and many more industry leaders
Fleet Managers, Government Officials and Directors from: 300+ Worldwide Government/Environmental Agencies, 85+ Clean City Coalition Chapters, 60+ Fleet Services Companies and 65+ Electric Utility/Distributors 82% of our readers recommend, authorize, or purchase products and/or services related to electric and/or hybrid vehicles.
2 ELECTRIC VEHICLES MAGAZINE BONUS DISTRIBUTION 2013 Editorial AABC FEB 4 - 8 Calendar Pasadena, CA SAE World INSIDE Congress APR 16 - 18 Detroit, MI Issue 6 - FEB 13 • Smith Electric Vehicles Next Generation Batteries • Workplace charging APR 30 - May 1 • Cell balancing Boston, MA EDTA Issue 7 - APR 13 Conference • 2013 Nissan LEAF JUN 10 - 12 Washington, DC • Ultracapacitors • Estonia’s charging grid ACT EXPO JUN 24 - 27 Issue 8 - JUN 13 Washington, DC • FIAT 500e The • Coulombic efficiency Battery Show • OCPP & Collaboratev SEP 17 - 19 The Expo for Advanced Batteries Novi, MI Issue 9 - AUG 13 • Developing battery standards Plug-in 2013 SEP 30 - OCT 3 • VC funding & energy storage San Diego, CA • CHAdeMO, CCS & others
EV 2013 VÉ Issue 10 - OCT 13 OCT 21 - 23 • Phase-change cooling systems Montreal, Québec • The charging networks Lithum • EV/PHEV power ratings Battery Power NOV 12 - 13 San Diego, CA Issue 11 - DEC 13 • Closer look at back EMF EVS 27 • Retailer charging options NOV 17 - 20 • Beyond lithium ion Barcelona, Spain Editorial calendar subject to change.
ISENTROPIC MEDIA 3 READERSHIP
Engineering Breakdown Engineering Management 43% Product Design 16% Reader R&D Engineer 10% Engineering Systems Design 10% 30% Corporate Executive/ Primary R&D Management 8% Management Software Design 5% 30% Manufacturing/Production 3% Job CAD/CAM/CAE Engineer 2% Engineering Consulting 2% Function
Government Official Information Technology 14% 2% Purchasing 4% Sales 5% Other Business 6% Development 9%
Reader’s Vehicle Battery/ Manufacturer Company Component/ 18% Powertrain Description Manufacturer 26% Government/ Environmental University/R&D Agency 2% 17% Software Development Fleet Management, 4% Outreach, & Planning EVSE on Federal, State, and Fleet Services Manufacturer/ Local Level 5% Installation 12% Other 5%
Buying Electric Utility/ Power Infrastructure 82% 9%
82% of Charged readers recommend, authorize, or purchase products and/or services related to electric and/or hybrid vehicles.
4 ELECTRIC VEHICLES MAGAZINE Vehicles Tech Infrastructure
ISENTROPIC MEDIA 5 2013 AD SPECS
Magazine Specifications AD SIZES Trim Size: 7.875” x 10.5” Non-Bleed Bleed Bleed Size: 8.375” x 11” Two Page Spread 15” x 9.685” 16.25” x 11” Binding: Perfect Bound Full Page 7” x 9.685” 8.375” x 11” Supplied Ads • Please supply PDF files properly prepared to 2/3 Page 4.625” x 9.685” 5.25” x 11” PDF/X-1a standards. 1/2 Page Horizontal 7” x 4.685” 8.375” x 5.5” • To guarantee color, a client-supplied contract proof is required. 1/2 Page Island 4.625” x 7.3125” 5.25” x 8.125” • Include any fonts used to create ad or logos. 1/3 Page 2.25” x 9.685” 2.875” x 11” • Avoid flattening or rasterizing Photoshop files. 1/4 Page 3.4325” x 4.685” Live Matter 1/6 Page Vertical 2.25” x 4.685” • Place all live matter within 0.25”of trim size including text, logos, and marks. Bookend Spread - Full Page & 1/3 Page Combined • For spreads allow 0.125” safety from gutter. Color • All supplied ads must be in CMYK, no RGB. Two Page Spread Full Page Images • All images must be 300 dpi. Logos • Vector .eps or .ai files are preferred. Type should converted to outlines. Delivery Bookend 2/3 Spread • Ad files may be delivered via CD-ROM, Page DVD, or a digital file transfer service. To coordinate delivery contact us at: 1/3 Page [email protected]
1/4 1/6 Advertising Director Page Vert Laurel Zimmer 1/2 727.258.7867 - Office Page 1/2 Page 720.220.9455 - Cell Island Horiz 888.908.1044 - Fax [email protected]
ISSUE Ad Space Close Materials Due Ship Date Issue 6 - FEB 2013 1/14/2013 1/19/2013 2/01/2013 Issue 7 - APR 2013 3/15/2013 3/19/2013 3/28/2013 Issue 8 - JUN 2013 5/20/2013 5/24/2013 6/06/2013 Issue 9 - AUG 2013 7/15/2013 7/19/2013 8/02/2013 Issue 10 - OCT 2013 8/27/2013 8/30/2013 9/16/2013 Issue 11 - DEC 2013 10/29/2013 11/01/2013 11/12/2013
6 ELECTRIC VEHICLES MAGAZINE 2013 RATES
Print Advertising Rates AD SIZES 1x 3x 6x 2 Page Spread $6,397 $5,863 $5,330 Bookend Spread $4,252 $3,897 $3,544 Full Page $3,763 $3,448 $3,136 2/3 Page $2,822 $2,588 $2,352 1/2 Page $2,258 $2,069 $1,881 1/3 Page $1,505 $1,380 $1,255 1/4 Page $1,317 $1,208 $1,097 1/6 Page $941 $863 $784 Premium Positions - Full Page Rates Back Cover $5,456 $5,002 $4,547 Inside Covers $4,891 $4,484 $4,077 Opposite TOC $4,139 $3,794 $3,448 Marketplace Positions 1/4 Page $856 1/6 Page $640 First consideration for premium position upgrade with a 6-insertion agreement. Rates include a complimentary listing on ChargedEVs.com/resources.
W Contact Us
EDITORIAL ADVERTISING
Christian Ruoff Laurel Zimmer Publisher Associate Publisher 727.522.0039 - Office Advertising Director 717.368.2829 - Phone 727.258.7867 - Office 888.908.1044 - Fax 720.220.9455 - Cell [email protected] 888.908.1044 - Fax [email protected]
ISENTROPIC MEDIA 7