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Buckeye Expands, Gets Caravel Films Less Diversion, More News on NBC Radio?

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Buckeye Expands, Gets Caravel Films Less Diversion, More News on NBC Radio? mobile, on CBS -TV Tuesdays, and The United Artists that Mr. Katz would Troubleshooters sold to Philip Morris handle foreign tv sales of United Artists (Marlboro cigarettes) on NBC -TV Fri- Here are the next 10 days of network features and will switch his headquar- days. Agencies were Leo Burnett for color shows (all times are EDT). ters from London to New York. Philip Morris and D. P. Brother for NBC -TV Oldsmobile. Oct. 5 -9, 12 -14 (6:30 -7 a.m.) Conti- nental Classroom. Buckeye expands, The third series, Tales of the Vikings, Oct. 5 -9, 12 -14 (12:30 -1 p.m.) It Could Be You, participating UA -TV's first program in syndication, sponsorship. gets Caravel Films Oct. 5, 12 (10 -11 p.m.) Steve Allen brought in over $750,000 in gross Show, sales Plymouth through N.W. Ayer. In an another expansion move in the over a 45 -day period. Oct. 6, 13 (9 -9:30 p.m.) Arthur Mur- ray Party, P. Lorillard through Lennen & entertainment field by the Buckeye Mr. Eells projected a sales total of Newell and Sterling Drug through Dancer- Corp., New York, the company last $9 million for the 12 -month period end- Fitzgerald- Sample. week announced the acquisition of ing in March of next year. Oct. 6, 13 (9:30 -11 p.m.) Ford Star - This sum, he time, Ford through J. Walter Thompson. Caravel Films Inc., producer of tv film explained, "will come exclusively from Oct. 7, 14 (8:30 -9 p.m.) Price Is Right, commercials and industrial films. Cara- domestic sales of newly- created film Lever through Ogilvy, Benson & Mather vel has been merged with Transfilm is and Speidel through Norman Craig & product and based on business ac- Kummel. Inc., New York, a tv film -industrial mo- complished during our first six months Oct. 7, 14 (9 -10 p.m.) Perry Como's tion picture company, which Buckeye of selling as well as our plans for the Kraft Music Hall, Kraft through J. Walter purchased earlier this year, to form next half year." Thompson. Transfilm -Caravel. Oct. 8 (9:30 -10 p.m.) The Ford Show, More Network Sales Two new series Ford through J. Walter Thompson. Buckeye, which is a manufacturer of will be forthcoming from UA -TV: Oct. 9 (8:30 -9:30 p.m.) Bell Telephone egg incubators, tents and garden equip- Hudson's Bay and Hour, AT &T through N.W. Ayer & Son. ment, entered the entertainment field Miami Undercover. Oct. 10 (10 -10:30 a.m.) Howdy Doody Both, Mr. Eells said, may be sold na- Show, Continental Baking through Ted in early 1959 by purchasing Flamingo tionally for network play. But in any Bates. Telefilm Sales, New York distributor event, the UA -TV head told newsmen Oct. 10 (10:30 -11 a.m.) Ruff and of tv programs, and Pyramid Produc- Reddy Show, Mars through Knox - Reeves in that a "number" of additional proper- and Borden through Benton & Bowles. tions, tv film producer, addition to ties are in development and from these Oct. 10 (7:30 -8:30 p.m.) Bonanza, Lig- Transfilm. projected series at least two more will gett & Myers through Dancer- Fitzgerald- William Miesegaes, president of Sample. Transfilm, will serve in that capacity for be in syndication before next March. Oct. 11 (8 -9 Milton p.m.) Berle Special, the merged Transfilm- Caravel, while United Artists -TV aim to produce Zerex through BBDO and Warner Lambert. Oct. 11 (9 -10 p.m.) Dinah David Pincus, Caravel president, be- about six series each year, Shore Chevy expending Show, Chevrolet through 'Campbell -Ewald. comes senior vice president. Michael about $11 million to develop and pro- A. Palma, executive vice president, and duce the properties. Mr. Eells also domestic and foreign sales." This Thomas Whitesell, vice president in pointed out that he had series never offered first will be dubbed in and charge of motion picture production Vikings to network French later sponsors because it in Spanish. respectively of Transfilm, and Calhoun "missed the sales season" and thus Mr. Eells said Norman Katz, director McKean, vice president of Caravel, will placed in syndication in mid -August. of foreign operations of United Artists continue in with the newly- On activity abroad, Mr. Eells said Associated, also would head UA -TV's formed company. Executive office of Vikings ought to "make money for activity abroad. This was confirmed la- the firm will be at the Transfilm Bldg., United Artists over the next 10 years via ter by a formal announcement from 35 W. 45th St., New York, 36, N.Y. Less diversion, more news on NBC Radio? NBC Radio affiliates last week less rigidity in the handling of net- entertainment programs would be were expecting news from network work entertainment programs, whose continued, but with affiliates allowed headquarters. Reports that manage- local appeal varies market to mar- to pick and choose and, quite pos- ment was considering significant ket and which affiliates therefore sibly, required to pay for this serv- changes in the network's program would like to schedule according ice if they used it. operational structure were echoing to their local needs. NBC officials This elaborately constructed hypo- said to through Madison Avenue, and the "various approaches" both thesis, or some variation of it, was these things, especially the word was beginning to spread. The expan- thus seen as NBC's possible answer sion and diversification of news serv- affiliates didn't know quite what to to CBS Radio's Program Consolida- ice, would be discussed with the expect, but it was evident that some- tion Plan. There seemed good rea- thing was coming. Some were pre- Affiliates Executive Committee Oct. 15. It was emphasized several son to doubt, however, that NBC pared for departures akin to the times that no single plan had been con- would follow PCP's lead in substi- ultimate: elimination of virtually all cretely fixed, pending the tuting programs for money as the network programming except session news, basic medium of compensation. But news commentary and, with affiliates. probably, Against this background, observ- on the Monitor service. this, too, officials held strict ers and amateur logicians tried to silence, saying only that several ap- Informed observers didn't expect devise possibilities that would rec- proaches to the programming ques- it to go that far-or stop that short. oncile all the varying reports within tion would be discussed when they NBC officials were on record as one package. The nearest they came met with the affiliates committee, saying no programming cutback was was speculation-not endorsed by headed by George Harvey of WFLA currently contemplated. But NBC NBC -that (1) news service (pres- Tampa. One of them ventured con- spokesmen also acknowledged that ent and expanded) and probably fidently, however, that the affiliates affiliates had been asking for wider Monitor would be the backbone of would be glad to hear what they use of NBC's news facilities and for network programming, while (2) hear when they do hear it. 82 (PROGRAMMING) BROADCASTING, October 5, 1959 .
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