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Superfood : the Taste of Tomorrow RECIPES from MULTINATIONALS the Functional Food Boom the Success of Organic Products Investigating the Proteins Market

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Superfood : the Taste of Tomorrow RECIPES from MULTINATIONALS the Functional Food Boom the Success of Organic Products Investigating the Proteins Market N°2 MAY 2016 WWW.SWISSQUOTE.COM CHF 8.- FOXCONN Rise of the robots 15 firms under the magnifying ANALYSIS Is the Swiss watch glass industry in crisis ? MATCH GROUP Getting to know the leader in DOSSIER online dating Superfood : the taste of tomorrow RECIPES FROM MULTINATIONALS The functional food boom The success of organic products Investigating the proteins market DANONE PEPSICO KELLOGG’S YAKULT GENERAL MILLS NESTLÉ CAMPBELL’S TO BREAK THE RULES, YOU MUST FIRST MASTER THEM. THE VALLÉE DE JOUX. FOR MILLENNIA A HARSH, UNYIELDING ENVIRONMENT; AND SINCE 1875 THE HOME OF AUDEMARS PIGUET, IN THE VILLAGE OF LE BRASSUS. THE EARLY WATCHMAKERS WERE SHAPED HERE, IN AWE OF THE FORCE OF NATURE YET DRIVEN TO MASTER ITS MYSTERIES THROUGH THE COMPLEX MECHANICS OF THEIR CRAFT. STILL TODAY THIS PIONEERING SPIRIT INSPIRES US TO CONSTANTLY CHALLENGE THE CONVENTIONS OF FINE WATCHMAKING. ROYAL OAK CHRONOGRAPH IN YELLOW GOLD GENEVA BOUTIQUE AUDEMARS PIGUET PLACE DE LA FUSTERIE 12, TEL: +41 22 319 06 80 MONTRES PRESTIGE GRAND HOTEL KEMPINSKI, TEL: +41 22 732 83 00 EDITORIAL SWISSQUOTE MAY 2016 Superfoods are becoming super popular Marc Bürki, CEO of Swissquote onsumers today are more At the Nestlé Institute of Health health-conscious, and Sciences on the EPFL campus, the they’re willing to pay more company is developing products to Cfor foods that are better for them – prevent diabetes, cardiovascular or advertised as such. Food industry disease and muscle loss. giants are adapting to the trend. In addition to being very promising, You can find functional foods the health food market presents (‘high-tech’ foods with added another important advantage for vitamins and supplements) at the businesses : it’s a great time to get supermarket next to the organic, into e-commerce. Just look at China, gluten-free and lactose-free where the sector for foods stamped products. Functional foods have as “ healthy “ is growing 10% annually, seen incredible growth worldwide. and where online sales are booming. Nestlé’s sales jumped 25% last year, p. 28 As you’ll see in our dossier, all the and the company isn’t stopping there. big players in the sector are looking It recently forged a partnership with to gain market share in health foods Alibaba, China’s e-commerce giant. The p. 16 – including companies known for their deal will expand Nestlé’s distribution sugary and high-fat products. US capabilities and open up new horizons. soda giant Pepsico has branched out into cold-pressed juices, and General But the question remains : do these Mills has been talking up the nutri- foods taste good and are they enjoy- tional value of its cereals, which able to eat ? That’s a big challenge no longer contain food colouring for the industry, which is trying to or preservatives. meet it with clever marketing – and p. 48 it’s working. But the industry needs p. 40 Nestlé is positioning itself as a pio- to accept that no matter how so- neer of this health food movement. phisticated packaged foods might The Swiss company is investing be, they are no substitute for fresh heavily in research and development produce. After all, fresh produce isn’t and has spent the last few years just healthy – it tastes good too. buying up companies in the highly specialised medical nutrition sector. Enjoy ! 3 SWISSQUOTE MAY 2016 DOSSIER 28 Superfood : the taste of tomorrow RECIPES FROM MULTINATIONALS 14 TRENDS FOXCONN 18 TABLE OF CONTENTS 3. EDITORIAL 18. FOXCONN 28. DOSSIER : SUPERFOOD : by Marc Bürki Rise of the robots THE TASTE OF TOMORROW 31. Infographic : 46. Functional foods 6. SCANS 22. INSIGHT Economic The popularity of The health food market for animals survey private justice 32. Interview with Julian 48. Functional food, 14. TRENDS 24. ANALYSIS Mellentin, director of the lies and marketing Personalities, The point of agency New Nutrition nations, innovations view of specialists Business 50. Interview with, Patrick Denoux, 16. THE MATCH 26. THE QUESTION 34. Spotlight on fifteen professor of Alibaba vs Is the Swiss watch big names psychology Amazon industry mired in a crisis ? 45. The healthy 52. Food of ingredient combo the future 4 TABLE OF CONTENTS SWISSQUOTE MAY 2016 MATCH GROUP TWO WHEELS PUBLISHER Swissquote Chemin de la Crétaux 33 1196 Gland - Suisse T. +41 44 825 88 88 www.swissquote.com [email protected] Manager Brigitta Cooper 60 70 EDITORIAL Editor-in-chief CORPORATE CULTURE Ludovic Chappex 66 Design director Caroline Fischer and Natalie Bindelli CANA atelier graphique Route de Jussy 29 - 1226 Thônex www.ateliercana.ch Editorial staff Clément Bürge, Catherine Cochard, Benjamin Keller, Marie Maurisse, Sylvain Menétrey, Philipp Müller, Grégoire Nicolet, Jean-Christophe Piot, Gaëlle Sinnassamy, Gaëtan Vannay, Armelle Vincent, Julie Zaugg Layout Natalie Bindelli and Caroline Fischer 72 (CANA atelier graphique) Cover Photo : Michaël Ottenwaelter for Swissquote Magazine Photography Michaël Ottenwaelter, Lernert & Sander, R. Kiquo Johnson, AFP, Newscom, Reuters Editing (English version) TRAVEL Lynne Corbett, Ose Ayewoh Translation Technicis Finance PRINTING, BINDING AND DISTRIBUTION Stämpfli Ltd. Wölflistrasse 1 - 3001 Berne 58. SWISSQUOTE 70. TWO WHEELS www.staempfli.com Two portfolios The motorcycle against uncertainty made easy ADVERTISING Mediensatellit Baslerstrasse 30 - 8048 Zurich 60. PORTRAIT 72. TRAVEL www.mediensatellit.ch Match Group The unspoilt heart WEMF cupid goes digital of the Canaries REMP 2015 : 49,471 ex. Print run : 60,000 ex. 66. CORPORATE CULTURE 80. PRIVATE ISSUES Swatch Group at Lorenzo Stoll, Head the cutting edge of Western Switzerland of architecture at Swiss International Air Lines ABONNEMENTSUBSCRIPTION 68. BOOKS AND APPS CHF 40.-40 FOR pour 6 6ISSUES numéros A monthly selection www.swissquote.ch/magazine/f/ to read and download GROUP - AFP / GUIZOU FRANCK NEWSCOM / ROLF VENNENBERND - AFP ALICE S. KIKUO JOHNSON SWATCH 5 SWISSQUOTE MAY 2016 SCANS fashion SWATCH TO LAUNCH NEW LINE OF SUNGLASSES “ We looked at China too much like a developing market as opposed to the most- discerning SWATCH Swatch is rekindling an old flame. The the collection promises to feature co- market in watchmaker is set to launch a new line lourful frames with animal and gingham the world. ” of sunglasses this spring called ‘The motifs. Swatch already launched a line Eyes’. The company has teamed up with of sunglasses in the early 90s – ‘Swatch David Taylor, Italian eyewear maker Safilo, signing a Eyes’, with interchangeable frames. But P&G CEO about fall of its sales five-year collaboration agreement. Based they weren’t a big hit, and were soon in China because of its failure to on what the company has unveiled so far, discontinued. UHRN bring new products to market. internet INTERNET USERS LOVE GIPHY If we had published this article online, we could have spiced it up with a “ GIF ”. GIFs are short animated images—usually only a few seconds long—and they’re all the rage on the internet. To find one, +86% we’d just have to go to the Giphy website (like Google, but for GIFs), perform a The increase in profit generated keyword search and pick the one we like by Disney’s film division in the best. The US website has become a big first quarter 2016. The result hit since its 2013 launch. It raised was thanks in large part to the $55 million in February and is now success of Star Wars : The Force valued at $300 million. The company Awakens, which brought in has partnered with social networks $2 billion at the box office. DIS such as Facebook, Twitter and Tinder, but it has yet to turn a profit. DR 6 SCANS SWISSQUOTE MAY 2016 cars RANKING ONE COMPANY IS PROFITING FROM THE VW SCANDAL THE 5 MOST OIL-DEPENDENT Plastic Omnium is one of the main ECONOMIES IN THE WORLD (export-to-GDP ratio in 2018) beneficiaries of the Volkswagen scandal in 2015. The French parts manufacturer 1. BRUNEI makes an urea-based catalyst (called 60.3% SCR) that reduces nitrogen dioxide emis- 2. KOWAIT sions. Last year the company saw its 46.5% sales jump 13% as its revenue rose 14%, to €6 billion. After selling 600,000 units 3. LIBYA $3.56 billion in 2015, the company expects sales to 43.8% 4. REPUBLIC OF THE CONGO The amount that Google reach 3 million units by 2019. The group 42.2% allocated in 2015 to ‘moonshot’ has 15% market share and counts 13 projects (visionary initiatives carmakers among its clients. It is one of 5. SAUDI ARABIA where immediate returns are the only companies besides Bosch and 32% not expected). Such projects Continental to sell the catalyst. POM include rockets, self-driving cars SourcesSource : : BloombergBloomberg and balloon-powered internet THE TOP 5 WEARABLE access. GOOG TECH BRANDS (unit sales in 2015) 1. FITBIT 21 MILLION 2. XIAOMI shale gas THINGS AREN’T LOOKING UP FOR SHALE PRODUCERS 12 MILLION 3. APPLE 11.6 MILLION A well owned by the company 4. GARMIN Quicksilver 3.3 MILLION Resources in 5. SAMSUNG Fort Worth, Texas. 3.1 MILLION Source : IDC THE TOP 5 GLOBAL SOFT DRINKS (according to their brand value in 2015) 1. COCA-COLA $70 BILLION 2. COCA-COLA LIGHT $13.8 BILLION 3. RED BULL $11.4 BILLION 4. PEPSI $10.8 BILLION NEWSCOM / M.L. GRAY / MCT NEWSCOM / M.L. GRAY 5. NESCAFÉ Oil prices peaked at $115 per barrel in companies Sabine Oil & Gas, Quicksilver $6.3 BILLION 2014. Since then, they have fallen 70%. Resources and Enbridge aren’t faring US shale oil producers have been hit much better and have seen a number of hardest by the lower prices, because shale their contracts cancelled. Oil field services Source : Millward Brown oil is particularly expensive to extract.
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