PRESS RELEASE

The International Beauty platform where to be in 2016

China Beauty Expo, 18-21 May 2016, Shanghai New International Expo Center

Hong Kong, 10 November 2015 -The 21st edition of Beauty Expo (CBE) will take place once again in Shanghai, from 18 – 20 May 2016. The organizers look forward to hosting more than 2300 exhibitors, exhibiting over 200,000sqm of exhibition space. In addition, the organizers of CBE are committed to continue developing high quality and in-depth content to support the development of the beauty industry. CBE looks to build on its success over the last 20 years, during which it has established its status as the leader in the Chinese and Asian beauty industries.

The gathering point of global beauty resources

As Asia’s most recognized beauty trade platform, CBE proudly invites cosmetics manufacturers, brands and agents to showcase their latest products and technology. In 2015, two exhibition halls were dedicated to imported products, with the participation of cosmetics brands from more than 26 countries, including 15 national and regional pavilions, attracting professional visitors from over 80 countries.

In 2016, the organizers will add an additional hall in order to welcome even more international professionals. To date, CBE 2016 is estimated to host exhibitors from more than 30 countries and regions, including Australia, France, , , Israel, , , New Zealand, Poland, Singapore, , Spain, Taiwan, , and USA.

China Beauty Expo 2016 regional tour

Founded in 2012, the China Beauty Expo Cosmetics Business Alliance brings together members from department stores, supermarkets, retail stores and e-commerce from 29 provinces of China. During the last three years, the Cosmetics Business Alliance has established branches in Tianjin, Hebei, Shandong, Henan, Sichuan, Guangxi, Gansu and Xinjiang and registered more than 20,000 members. Among these members, 80% are key decision makers and purchasing managers. They are crucial professional buyers for CBE and key players in the Chinese cosmetics retail market.

In 2016, for the first time, CBE will partner the Cosmetics Business Alliance, with the launching of itinerant regional exhibitions all around the country, in Hebei, Xinjiang, Sichuan, Henan, and Yunnan, to provide brands with increased insight, opportunities to penetrate regional markets, as well as the platform for networking.

To create a convenient and efficient platform for professional beauty agents and beauty salons, the China Beauty Expo Beauty Industry Service Center was launched for 2016. The E-Business Committee was also organized in order to meet the increasing demand for Internet technology in the market, and to provide professional service to emerging distribution channels, such as mobile commerce.

Special Events for International beauty

2016 will see the rapid rise of imported brands and products. In addition to the wide range of traditional conferences, congresses and summits available at CBE, there will also be exciting show features designed for international brands and imported products. Three business meetings will be held for international, European and Korean brands. According to participants’ needs and requirements, selected exhibitors and VIP buyers will get together for focused B2B business meetings in the comfort of a designated meeting space.

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About Informa and Shanghai Baiwen Exhibition

Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four Operating Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa Beauty is affiliated.

With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes China Beauty Expo, Cosmeeting and Creative Beauty Paris, Spameeting and Cosmeeting Business Meetings and Beyond Beauty Asean. Informa Beauty’s events span the full spectrum of the Beauty sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances (both ingredients and finished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector.

Shanghai Baiwen Exhibition is one of the most successful and professional exhibition organizers in China. Founded in 1997, the company has developed into a leading exhibition enterprise with international standards in China.

Press enquiries contact: Becky ZHANG International Supervisor [email protected]

+86 21 2326 3698

INFORMA EXHIBITIONS – BAIWEN – BEYOND BEAUTY EVENTS Room 2201 & 2204, Hong Kong New World Tower No. 300 Huaihai Road (Middle) Shanghai 200021, PRC