27 Vi 3eo DISTRI 'S SALES BOOMING Ingi m Penetrating Bookstores

By I IP KIRBY IBM computers. The Nashville ware- ing books eventually become best- NASHVIL '',-When you're the house (which stocks 25,000 books, selling movies and now, best -selling nation's large ook wholesaler, how videocassettes and disks, and corn - videocassettes. do you make ,rash in the burgeon- puter software) has had to be imple- "Also," she adds, "we saw this as a ing video ml (et? You take video mented in the past six months by two way of expanding our own account into bookston more warehouses (one in California, base. Here we were, already selling That's the rategy Ingram Video one in Maryland) to handle the product to 14,000 bookstores and li- has been usir since it entered the overload. braries who could just as easily be a 90% fill rate on turned into potential video video arena : most two years ago. Ingram averages customers." The strategy i paying off handsome- all catalog titles, and a 100% fill rate ly: Ingram is ready running 200% on pre- booked new releases. The This strategy is apparently work- ahead of its l' 4 year -end sales pro- company prepays freight on all or- ing. Today, Ingram is supplying a to- jection for vid In fact, the firm ex- ders over $500, including back tal of 1,200 bookstore accounts with pects it will d five times last year's orders. video product, ranging from disks INCREDIBLE EDIBLES -Rock 'N' Roll Records artist "Weird Al" Yankovic and cassettes to music videos and re- volume in vic D by the end of the Ingram Video, a subsidiary of In- presents a chocolate version of his "Eat It" single to MTV staff members. year. gram Industries in Nashville and sis- lated accessories. Other Ingram vid- In the bottom row from left are Yankovic's manager Jay Levey, VJ Martha So rapid is ngram's spread and ter company of Ingram Books eo customers include the Musicland Quinn, and Harvey Leeds, director of video promotion for Epic /Portrait/ - impact in vid distribution that it which is the single largest trade book chain (encompassing Sam Goody, Associated Labels. In the top row are Yankovic and VJ Mark Goodman. now provides omputerized rackjob- wholesaler in the U.S. -began ship- Discount Records and Musicland ber- defined in story merchandising ping videocassettes in June, 1982, af- stores), Turtle's in Atlanta, Western ter months of intensive research and Merchandisers' Hastings chain, Na- New Firm Will Specialize programs for : 30O accounts ranging from bookstor and specialty outlets discussions with major film distribu- tional Record Mart, Video Ware- Video to national elm is such as Target and tors and studios. house, Adventureland Video, In Educational Cassettes K -Mart. "We had two reasons for getting Depot, the Farm Fresh supermarket LOS ANGELES -Record indus- includes the military, educators and Ingram's in' story of prerecorded into video," observes Joani S. Leh- chain, East Coast -based VCR Inc., try veteran Howard Silvers, who college students, as well as the mass titles stands at -,000 pieces, with an man, Ingram Video's vice president and now Waldenbooks. comes with the heads Increase Inc. and Quicksilver market. Silvers plans to market to additional IOC :itles being added a and general manager. "First, we saw Its first major test giant Waldenbooks chain. Ingram Records, has set up Increased Video, these groups through direct mail, month. Orders re filled on a 100% - a way to bring our bookstores into has placed 10 carefully selected video a specialty videocassette company, television and retailers. His first few guaranteed . -hour turnaround the mass home entertainment market which will bring to market some 25 releases have been selling through through seven video telemarketing through video and computer soft- titles into 850 Waldenbooks outlets across the tied in with the original productions over the next six specialty video stores. reps working it -rouse through a toll - ware. We see books and video as country, on page 31) months. As for record stores, he says, "We free fulfillment umber on integrated compatible inventory: Most best -sell- (Continued Silvers, who spearheaded the start will have to wait and see how well up of specialty label Increased Re- those outlets do selling video. The cords, known for the radio history se- traditional record store has not been ries "Cruisin'," plans a similar ap- part of the home video market long proach in launching specialty enough to prove any kind of success. videocassettes in the music and edu- Video stores show the most cational fields. His videos, he says, promise." will primarily be "informational." To vice "Jazz and Exercise," "Introduc- The president and general Copyright 19 Billboard Publications, Inc. No part of this publication may be reproduced, 20 vin a ret al transmitted, in any form or by any means, electronic, mechani- tion To Computers," "Sports Nutri- manager of Silvers' new venture is stored system, or the written permission of the publisher. Survey for Week Ending 4/7/84 tion" and "American History -The Amy Schorr, formerly with MGM/ cal, photocop recording, or otherwise, without prior Civil War" are some of the titles to be CBS Video and Video Gems, who is c rolled out at a $29.95 suggested retail in charge of establishing a distribu- O Ú ~ C price. "I believe there is a void in the tion network. He already has set up v O o c E market, and I see a need for these fea- manufacturer reps in several mar- d Copyright Owner, ti d - in Silvers says. kets, says Silvers. cc cc ,_- ä tures the home," ' 3 TITLE Distributor, Catalog Number Principal Performers > The target audience for the videos FAYE ZUCKERMAN MAKING MICHAEL CED 29.95 1 13 Vestron 1000 Michael Jackson 1983 NR 1 JACKSON'S THRILLER (ITA)A Laser 29.95

Paramount Pictures Dan Ackroyd CED $19.95 2 5 3 TRADING PLACES 1983 R Music Monitor RCA Video Disc 1551 Eddie Murphy Laser $29.95 RCA /Columbia Pictures Dustin Hoffman 3 2 8 TOOTSIE 1982 PG CED 29.95 Rock satire: Andy Fraser's new marking the company's first clip for Home Video 5955 Jessica Lange video clip "Do You Love Me" takes an American band. According to the Paramount Pictures John Travolta CED 19.95 4 3 6 STAYING ALIVE 1983 PG a humorous look at a "Hollywood" clip's producer, Vincent Fremont, Paramount Home Video 1303 Cynthia Rhodes Laser 29.95 dance audition attended by carica- Warhol and Don Monroe will jointly Michael Keaton tures of John Travolta, Ted Nugent direct the clip for the song "Hello 5 4 4 NR. MOM Vestron 5025 1983 PG CED 29.95 Teri Garr and Billy Idol. The clip was directed Again" from the group's new album, by Don Letts and produced by Simon "Heartbeat City." It will be shot on a 6 10 5 EASY MONEY Vestron 5029 Rodney Dangerfield 1983 IR Laser 34.95 Fields for Limelight Films. Fraser's budget of about $50,000. MGM /UA Home Video Matthew Broderick CED 19.98 Island album, "Do You Love Me," is Video enhancements: Under the 7 7 17 WAR GAMES 1983 PG CBS -Fox Video 4714 Dabney Coleman Laser 34.98 scheduled for April release. direction of tv veteran Phil Ramuno, Thriller: Jerry Kramer, who di- Vanity Records' Invisible Zoo or- 8 6 15 RAIDERS OF THE Paramount Pictures Harrison Ford CED rected Michael 1981 PG 95 "Making Jackson's chestrated the first video clip for the LOST ARK RCA Video Disc 1376 Karen Allen Laser 'Thriller,' " is working on a video re- hearing impaired. The clip of "No- lease of Van Halen's performances body's Girl" takes place in a court- 9 8 14 OCTOPUSSY MGM /UA Home Video Roger Moore CED 39.98 1983 PG and backstage activities. He will be room, where sign -language expert CBS -Fox Video 4715 Maud Adams Laser 34.98 taping live performances in Boston, Rita Corey communicates the song's Warner Brothers Pictures Sean Connery CED 1 O 12 4 NEVER SAY NEVER AGAINA 1983 PG 39.98 Philidelphia and Providence, R.I. lyrics. Warner Home Video DC 11337 Barbara Carrera Laser Showtime music: Bruce Gowers Long -form for sale: RCA /Co- CED 19.98 will be directing four more "Rock Of 1 1 9 22 SLUE THUNDER RCA Video Disc 13052 Roy Scheider 1983 R The '80's" shows for Showtime/The lumbia Home Video recently released Laser 29.95 "A Night With Lou Reed," directed Movie Channel. The first show, The Geffen Company Tom Cruise CED by Clark Santee and produced by 12 14 15 RISKY BUSINESS 1983 R 34.98 scheduled for May, will feature Warner Home Video DC11323 Rebecca de Mornay Laser Bill Boggs and Richard Baker. It Adam Ant, the Gap Band, King Dan Monahan CED 19.98 documents a sold -out engagement by 13 11 6 PORKY'S II: THE NEXT DAY CBS -Fox Video 1294 1983 R Crimson, and new unsigned acts, says Tony Ganios Laser 34.98 Reed at New York's Bottom Line. Its Martin Schwartz, the co- executive suggested retail price is $29.95, and it Ken Marshall producer. The productions are for 14 16 3 KRILL RCA Video Disc 10364 1983 PG CED 19.95 features "Sweet Jane," Lysette Anthony Paramount Video, and Rick Carroll "Walk On The Wild Side" and "I'm Waiting Sunn Classic Pictures /Warner Bros. Dee Wallace CED is also executive producer. 15 13 9 CUJO 1983 R 34.98 For My Man." Inc., Warner Home Video 11331 Daniel Hugh -Kelly Laser Official sponsor: Sparkomatic Heavy country: Martin Ka- Paramount Pictures CED 29.98 car stereo, which is sponsoring the 16 15 25 FLASHDANCE Jennifer Beals 1983 R han, for RCA Video Disc 11362 Laser 29.95 current Yes tour, has produced a se- known directing heavy metal group Kiss, will turn his directorial Universal City Studios, Matt Dillon CED ries of 30- and 60- second spots fea- 17 RUMBLE FISH 1983 R 29.98 turing Yes music in video clip style skills on Nashville artist Ricky MCA Dist. Corp. 80056 Mickey Rourke Laser Skaggs. He will take charge of mak- for MTV. The spots were directed by CED 16.98 ing a video clip for 18 20 7 TWIST OF FATE MCA Home Video 40066 Olivia Newton-John 1983 NR Gary Legon, veteran clip maker for "Don't Cheat In Laser 19.98 Supertramp and America, and pro- Our Hometown," Skaggs' first con- Warner Bros. Pictures Chevy Chase CED 34.98 ceptual clip. 19 17 18 NATIONAL LAMPOON'S VACATION 1983 R duced by Tim Snow for SAAS Warner Home Video DC11315 Christie Brinkley Laser 34.98 Advertising. Music Monitor welcomes contribu- Paramount Pictures Nick Nolte CED 29.98 20 18 26 48 HAS. 1983 R The Andy Warhol machine: tions. Please send information on vid- RCA Video Disc 13612 Eddie Murphy Laser 29.95 Andy Warhol Studio, based in New eos in production to Faye Zuckerman, returns) indicated by dot). Recording Industry York, will produce a clip for Elektra/ Billboard, 9107 Wilshire Blvd., Bever- Recording ndustry Of America seal for sales and /or rentals of 25.000 units plus ($1.000,000 after (Seal O America seal for sales of 50,000 units plus ($2,000,000 after returns) (Seal indicated by triangle). (ITA) International Tape Disc Assn. seal for net sales andior rentals Asylum recording artists the Cars, ly Hills, Calif. 90210. of at least $1,000,000 at wholesale. (Seal indicated by ITA seal). www.americanradiohistory.com