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LC (Micro)– Key Definitions

The quantity of a good or a that Demand customers will purchase at varying

The quantity of a Supply good or a service that producers will sell at varying prices

The cost of forgone Opportunity alternatives involved in making Cost a choice

As the of a normal Law of good rises, the quantity demanded will fall & vice Demand versa, all things being equal LC Economics (Micro) – Key Definitions

As the price of a normal Law of good rises, the quantity supplied will rise & vice Supply versa, all things being equal

The satisfaction a consumer gets from consuming a good or service

The extra satisfaction Marginal a consumer gets from Utility consuming an extra unit of a good or service

The difference between Consumer what a consumer pays for a good and the maximum Surplus they were willing to pay rather than go without LC Economics (Micro) – Key Definitions

The difference between Producer what a producer receives for a good and the lowest Surplus price they were willing to accept

As more & more of a good Law of Diminishing is consumed, the marginal utility gained from each successive unit decreases

In order to maximise utility, Equi-Marginal Principle/ consumers should spend their income so that the ratio Law of Equi-Marginal of marginal utility to price is Returns the same for all consumed

A period of time in which at least one factor of Short Run is fixed. Law of Diminishing Returns applies LC Economics (Micro) – Key Definitions

A period of time in which all factors of productions Long Run are variable. Law of Diminishing Returns does not apply

Costs that remain the same, regardless of Fixed Costs the quantity of goods produced

The minimum amount of an entrepreneur Normal Profit must earn to keep resources in their present use in the long run

A reduction in Economies average costs as a of Scale firm produces on a large scale LC Economics (Micro) – Key Definitions

Law of As increasing quantities of a variable factor is added to a Diminishing fixed, a stage will be reached where addition to total output Marginal Returns will decline

Profit earned in Supernormal excess of normal profit. Average Profit revenue > average costs

Measures taken in an industry to improve Deregulation and allow for an efficient to exist

Many brands are Brand made & advertised Proliferation under the same umbrella LC Economics (Micro) – Key Definitions

Selling goods at exceptionally low Limit Pricing prices. Deters competition

In , the Price biggest firm sets the price and other firms Leadership follow this pricing policy

Firms come together for their mutual benefit. They Collusion act together to set price, output or other conditions of sale

Anything given by nature that is used to Land make goods or provide a service. Return = Rent

LC Economics (Micro) – Key Definitions

Human effort used to make goods or Labour provide a service. Return =

Anything man made Capital used to make a good or provide a service. Return =

Organises the other factors into a production Enterprise unit to produce a good/service. Return = Profit

Where a factor is Derived demanded for its contribution to the Demand production process

LC Economics (Micro) – Key Definitions

The extra output Marginal produced as a result Physical Product of employing an extra factor

The extra revenue Marginal Revenue earned as a result of Productivity employing an extra factor

The minimum payment required to Supply Price bring a factor into use & maintain it in that use

What a factor must earn Transfer to keep it in its present use & prevent it from Earnings transferring to an alternative use LC Economics (Micro)– Key Definitions

Any earnings of a Economic factor of production Rent above its supply price

Occurs when Negative property is worth less Equity than the mortgage obtained to purchase it

Mortgage The inability to meet mortgage Arrears loan obligations

The ease with which Mobility of workers can move from one area to another, or Labour from one firm to another LC Economics (Micro) – Key Definitions

Occurs when a person of employable age is out of work

The number of Workforce people actually working in the economy

The number of people Labour available for work i.e. unemployed + Force workforce

The proportion of the Participation active age group (16- Rate 65) who are in the labour force

LC Economics (Micro) – Key Definitions

Dependency The proportion of the population not Rate working

When everyone looking Full for employment at existing rates is Employment employed

Notes the number of people signing up for Live Register social schemes & are on partial work schemes

Occurs when wage levels rise above the Wage Drift negotiated rates due to a high demand for labour LC Economics (Micro) – Key Definitions

All unrecorded economic Black activity in the National Income Accounts. No Economy is paid on this activity

Rent of a temporary Quasi-Rent nature. Eliminated in the long run

Labour The output per worker per period Productivity of time

Wages adjusted to take account of i.e. Real Wages purchasing power of wages LC Economics (Micro)– Key Definitions

Investment Adding to the stock of (Capital capital. The use of Formation) for production

The part of one’s income that is not Savings consumed. Income > Expenditure

The extra income MRP of earned due to hiring Capital one extra unit of capital

Capital When a firm becomes more Deepening capital intensive LC Economics (Micro) – Key Definitions

States that interest Liquidity rates are determined Theory by the supply of and demand for

Transactionary The desire to hold Motive money for day-to-day expenses

The desire to hold Precautionary money for Motive emergencies

The desire to hold Speculative money for possible Motive future investment opportunities LC Economics (Micro) – Key Definitions

Supernormal Profit Rent of earned by an entrepreneur due to their Ability business acumen

Explicit Costs that the firms pay and are included Costs in the accounts

Implicit Costs that are often non-monetary and Costs difficult to identify

States that the of a Labour Theory of product is equal to the amount of labour that Value went into producing it