DEPARTMENT of TOURISM GOVERNMENT of INDIA FINAL REPORT on 20 YEARS PERSPECTVIE PLANS for UTTAR PRADESH November 2002 A. F. FERGU
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DEPARTMENT OF TOURISM GOVERNMENT OF INDIA FINAL REPORT ON 20 YEARS PERSPECTVIE PLANS FOR UTTAR PRADESH November 2002 A. F. FERGUSON & CO. NEW DELHI DEPARTMENT OF TOURISM GOVERNMENT OF INDIA FINAL REPORT 20 YEARS PERSPECTIVE PLAN FOR UTTAR PRADESH Contents Chapter No INTRODUCTION 1.0 EXECUTIVE SUMMARY 2.0 EXISTING SCENARIO ASSESSMENT & 3.0 DEFINING THE TOURISM OPPORTUNITY VARANASI HUB & SATELLITE CIRCUITS 4.0 LUCKNOW HUB & SATELLITE CIRCUITS 5.0 JHANSI HUB & SATELLITE CIRCUITS 6.0 AGRA HUB & SATELLITE CIRCUITS 7.0 GREATER NOIDA RECREATION HUB 8.0 RELIGIOUS / PILGRIM CENTRES & CIRCUITS 9.0 INVESTMENT PLAN & FUNDING SOURCES 10.0 PROJECTED TOURISM TRAFFIC AND 11.0 EMPLOYMENT INSTITUTION STRENGTHENING 12.0 MARKETING, PRIVATISATION, CONSERVATION 13.0 AND OTHER ISSUES ACTION PLAN 14.0 -ooOoo- A F Ferguson & Co. – Management Consultancy Division -: ii :- CONTENTS (Contd.) APPENDICES ATTACHED TO THIS REPORT APPENDIX I : DEMOGRAPHIC AND BACKGROUND PROFILE OF UTTAR PRADESH & SELECTED DISTRICTS APPENDIX II : PROJECTS: EMPLOYMENT POTENTIAL & RANKING APPENDIX III: HOTEL ROOM PROJECTIONS APPENDIX IV: CARRYING CAPACITY APPENDIX V: ENVIRONMENTAL IMPACT RELATED ISSUES APPENDIX VI: CONSERVATION RELATED INTERNATIONAL FUNDING SOURCES & INSTITUTIONS APPENDIX VII: TOURISM POLICY AND INCENTIVES APPENDIX VIII: EXISTING / PROPOSED PROJECTS OF UP TOURISM APPENDIX IX: SITE MAPS/SKETCHES FOR VARIOUS LOCATIONS APPENDIX X: TOURIST ARRIVALS: PAST TRENDS APPENDIX XI: TOURIST ARRIVALS FORECASTS: ALTERNATE SCENARIOS APPENDIX XII: SCOPE OF WORK. -ooOoo- A F Ferguson & Co. – Management Consultancy Division 1.00 INTRODUCTION 1.01 AFF was retained by Department of Tourism, Government of India to prepare a 20 Years perspective plan for tourism development of Uttar Pradesh. 1.02 This report is in conformity with the guidelines provided by the Department of Tourism and the Department of Tourism of the State Govt (UPT). 1.03 The 20 Year Perspective Plan incorporates the following: Perspective Plan Elements Covered in Chapter Executive Summary providing highlights Chapter 2 from the plan focussing on: • Objectives of the plan • Overall strategy for development • Circuits for development • Investments in aggregate • Projected tourist forecast and employment • Implementation plan/Action plan The existing scenario assessment & Chapter 3 defining tourism opportunity covering • UP’s share in tourist traffic • Inventory of tourism assets/ infrastructure • Inferences from other states & nations • Assessment of ongoing development plans • Inferences from tour operators • Tourism SWOT • Implications for future planning: The plan framework and tourism objectives Assessment and recommendations Chapter 4 regarding Varanasi as a hub and Varanasi linked satellite circuits covering: • Positioning of Varanasi as a Hub • Defining circuits • Specific locations & sites: ∗ Select highlights of attractions and A F Ferguson & Co. – Management Consultancy Division Chapter 1/Page 1 ∗ Project concepts • Background information ∗ Tourism traffic and accessibility assessment ∗ Historical and demographic details Assessment and recommendations Chapter 5 regarding Lucknow as a hub and Lucknow linked satellite circuits covering: • Positioning of Lucknow as a Hub • Defining circuits • Specific Locations & sites: ∗ Select highlights of attractions and ∗ Project concepts • Background information ∗ Tourism traffic and accessibility assessment ∗ Historical and demographic details Assessment and recommendations Chapter 6 regarding Jhansi as a hub and Jhansi linked satellite circuits covering: • Positioning of Jhansi as a Hub • Defining circuits • Specific locations & sites: ∗ Select highlights of attractions and ∗ Project concepts • Background information ∗ Tourism traffic and accessibility assessment ∗ Historical and demographic details Assessment and recommendations Chapter 7 regarding Agra as a hub and Agra linked satellite circuits covering: • Positioning of Agra as a Hub • Defining circuits • Specific locations & sites: ∗ Select highlights of attractions and ∗ Project concepts • Background information ∗ Tourism traffic and accessibility assessment A F Ferguson & Co. – Management Consultancy Division Chapter 1/Page 2 ∗ Historical and demographic details Positioning of Greater Noida as a hub. The Chapter 8 Lead Project concept and key elements thereof Assessment and recommendations relating Chapter 9 to development of major religious centres, circuits including: • The major sites of the Buddhist Circuit • Allahabad • Garhmukteshwar • Mathura/Brindavan and adjacent areas (comprising the Braj Circuit) • Ayodhya • Vindyanchal • Sardhana Key Project Concepts • In addition, and derived from the above, zoning concept for other religious places covering the various regions of UP on a policy basis for their development and conservation Investment Plan covering: Chapter 10 • Overall investment plan derived from aggregation of various projects on a region-wise and phase-wise basis. • The main agency for coordinating or implementing the above • The main activities involved in undertaking the major project categories • The funding options and source categories Tourist traffic forecast covering Chapter 11 • Tourist destinations • Site/location-wise assumptions • Separately for domestic and foreign tourist categories A F Ferguson & Co. – Management Consultancy Division Chapter 1/Page 3 Employment forecast covering methodologies, site/hub location-wise forecasts, and general observations on employment Institution framework issues and Chapter 12 recommendations covering: • Tourism planning at various levels within the State • UPT linkages with other agencies; special case of Forests, State Archaeology and ASI • Requirement of explicit designation of tourism priority zones • Framework for information dissemination • Revamping the concept of Visitor Centre • Professional guides related training conventions • Sacred places: cleanliness regulatory framework • Plan implementation vehicle: ensuring an integrated approach • UPT-Internal role evolution and strengthening competencies(focus for skill areas) Marketing and promotional issues and Chapter 13 strategies covering: • Defining segment options relevant to the context of UP • MoUs with select states for joint promotion • Forging a distinctive segment within the pilgrim segment including coverage of the Indian Diaspora • Focussed multiple niche marketing concepts • Other elements of an overall marketing strategy Private sector participation and A F Ferguson & Co. – Management Consultancy Division Chapter 1/Page 4 privatisation covering: • Tourism administration • Infrastructure projects • Tourism facilities and services • Traditional and newer funding orientation in terms of FI support • Special case of monuments and archaeological excavation work • Privatisation of hotel properties owned by UPSTDC and options in this regard, strategic issues guiding implementation. Conservation, environmental and architectural control issues and recommendations Implementation/action plan for the Chapter 14 immediate 1 year time frame as also for phases I,II, and III focussing on : • Planning framework • Special task force attention areas • Areas where UPT can play catalytic role • Circuits and investment targets • Priority marketing focus areas In addition to the above, various related and supplementary details are also provided in the appendices. A F Ferguson & Co. – Management Consultancy Division Chapter 1/Page 5 2.00 EXECUTIVE SUMMARY {This chapter covers Points no. xxv of the Guidelines} 2.01 This chapter summarises the highlights of the 20 years perspective plan and covers the following: • Objectives of the plan • Overall Strategy for Development • Circuits for Development • Investment in aggregate • Projected tourist forecast and employment • Action plan/implementation plan (The reference in parenthesis refers to the chapter/ paragraphs where the aspect is covered in detail.) OVERALL OBJECTIVES OF THE PLAN (Refer chapter 3 para 3.47-3.55, 3.66-3.71) Primary objectives • To promote and develop UP as a prime national and international tourism destination to all classes of tourists and visitors • To showcase the values of cultural diversity, harmony and the depth of civilisation that represents the State of U.P. Corollary objectives • To promote tourism development in harmony with local community involvement and employment • To protect, preserve, and conserve the monuments that are a testimony to the past and are to be bequeathed to future generations. • To promote the highest possible standards of cleanliness, sanitation, and landscaping elegance OVERALL STRATEGY FOR TOURISM DEVELOPMENT AND PROMOTION (Refer chapter 3 para 3.56-3.62, para 3.67-3.76) 2.02 UP is a very large state covering approximately 241,000 sq.km. even after the creation of Uttaranchal. There exists a tremendous diversity of sites covering religious, historical / cultural heritage, and wildlife /scenic natural attractions. 2.03 The following tourism development alternatives were examined in the context of formulating the overall strategy for tourism. A F Ferguson & Co. - Management Consultancy Division Chapter 2/Page 1 TOURISM DEVELOPMENT OPTIONS Tourism Concept Basis “Cons” Conclusion Religious Tourism only UP has prime religious Carrying Need to provide destinations capacity support facilities and Consistent & uniform constraints basic infrastructure image Bulk of tourism Opportunity to Buddhist related sites already religion explore higher additionally have driven income segments international attraction