National Radio Channels PPM Measurement October 2017 Background

National Radio Channels PPM measurement October 2017 Background

• This overview describes the development of radio broadcasting at national levels with updated figures from October 2017. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media. • Kantar Media is the provider of official radio figures at the national level in Norway. The PPM measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of 1000 people using PPM equipment. These figures are reported weekly: http://www.tns-gallup.no/medier/radio/nasjonale-lyttertall-ppm/ (Source: Kantar Media) Definitions

• Coverage: The population share who have listened to a given radio service during an average day.

• Listening time: Daily time spent among listeners on a given radio service during an average day.

• Market share: Share of time spent on different radio channels/radio groups. Radio channels in the PPM measurements NRK P4 Group Bauer Media

The Big Five Other national NRK P1 NRK Alltid Nyheter P8 Pop NRK P2 NRK mP3 Others P4 (i.a. P9 og P10) NRK P3 NRK Sport NRJ P4 NRK Klassisk Radio Soft Radio Norge NRK P13 Kiss NRK P1+ Radio Rock P5 Hits Norsk Pop P6 Rock Radio Topp 40 P7 Klem Radio Vinyl Coverage Coverage: Decrease in the population share who listens to national channels

Development per year from 2014 to 2017 – all national radio channels in percentage 100

80 69,8 68,9 67,6 70 63,6 60

0 2014 2015 2016 2017 (Jan-Oct)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: Decrease in listeners throughout 2017

Per month 2016/2017 – all national radio channels in percentage 100

80 67,5 67,8 68,6 67,8 70,3 68,4 68,5 66,2 69,2 69,1 68,3 70 59,2

60 67,8 66,2 67,4 65,3 64,7 63,7 61,1 62,3 61,4 50 56,7

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: Increase in listening to new radio channels, decrease in listening to traditional radio channels The Big Five and other national in percentage – year 2014-2017 – per month 2016/2017 100 90 80 65,5 64,3 70 62,1 53,9 56,3 60 49,2 50 40 30 20 27,0 25,9 30,4 10 22,2 21,1 14,3 0

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: NRK experiences the largest drop compared to the other radio groups

Historical development radio groups (percent coverage) – year 2014-2017 – per month 2016/2017

100 90 80 70 60 50,2 48,7 46,0 50,2 43,8 50 39,9 40 28,6 26,2 23,9 25,4 25,5 24,9 30 20 10 18,2 14,8 15,5 0 15,8 14,9 15,1

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: Status October 2017

National radio channels sorted after size (percentage) – October 2017 NRK P1 P4 30 Radio Norge NRK P1+ 26,3 NRK P3 25 NRK P2 P5 Hits NRK mP3 Radio Topp 40 20 NRJ Radio Rock 15,9 NRK P13 P6 Rock 15 NRK Nyheter P7 Klem Radio Vinyl 10 8,5 P10 Country P8 Pop 6,6 6,3 Norsk Pop 4,7 4,4 NRK Sport 5 4,0 Soft 2,5 2,4 2,3 2,2 Kiss 1,9 1,8 1,8 1,7 1,7 1,3 1,1 0,9 0,9 0,9 0,8 0,7 P9 Retro 0 NRK Klassisk

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage 2016 versus 2017 YTD

The eight largest radio channels sorted after size (coverage in percentage) – 2016 versus 2017 (Jan.-Oct.) 40

35 33,4 29,3 30

25 20,8 20 17,3

15 12,9 11,6 10,0 10 8,2 5,6 5,9 5,5 5,2 4,8 4,4 5 3,9 3,4

0 NRK P1 P4 Radio Norge NRK P3 NRK P1+ NRK P2 NRK mP3 P5 Hits 2016 2017 (Jan-Oct)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time Listening time: Continuous decrease in minutes spent listening to radio channels

Year 2014-2017 – all national radio channels in minutes of listening 100 90 89 90 85 80 80

0 2014 2015 2016 2017 Jan-Oct

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: Decrease in minutes listening to radio channels compared to last year

Per month 2016/2017 – all national radio channels in listening minutes 100 88 85 85 87 87 85 87 87 88 84 90 82 80 80 81 84 83 82 82 80 78 78 70 76 77 60

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: Increase in listening to new radio channels, decrease in listening to traditional radio channels The Big Five and other national in listening minutes for 2014-2017 and per month 2016/2017 100 90 79 80 73 72 64 70 60 54 60 50 40 30 20 10 19 23 20 15 0 10 15

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: Largest decrease in listening time for NRK

Historical development radio groups (listening minutes) for 2014-2017 and per month 2016/2017 100 90 80 70 60 60 60 56 53 60 49 50 40 30 19 18 18 20 18 18 20 10 0 11 10 8 8 9 8

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: Status October 2017

The eight largest radio channels sorted after size (listening minutes) – October 2017 35

30 30

NRK P1 25 P4 NRK P1+ 20 Radio Norge NRK P3 15 12 NRK P2 NRK mP3 10 P5 Hits 7 6 4 5 3 2 2

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: 2016 versus 2017 YTD

The eight largest radio channels sorted after size (listening minutes) –2016 versus 2017 (Jan-Oct) 40 38

35 33

20 15 15 13

10 7 6 5 6 5 5 4 4 4 2 2 1 2 0 NRK P1 P4 NRK P1+ Radio Norge NRK P3 NRK P2 NRK mP3 P5 Hits 2016 2017 (Jan-Oct)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ MARKET SHARE Market share

The Big Five and other national in percentage for 2014-2017 and per month 2016/2017

100,0 87,4 82,8 82,7 90,0 75,1 77,4 80,0 70,1 70,0 60,0 50,0 40,0 30,0 20,0 29,9 24,9 22,6 10,0 17,3 17,2 0,0 10,9

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Market share

Historical development radio groups (percentage) – year 2014-17 – per month 2016/2017 100 90 80 68,0 68,9 67,7 66,1 66,5 63,1 70 60 50 40 21,3 22,2 23,8 30 19,9 22,9 22,5 20 10 10,6 13,1 0 12,2 9,4 9,8 10,0

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+