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South Padre Island Convention and Visitors Bureau EXECUTIVE South Padre Island Convention and Visitors Bureau EXECUTIVE DIRECTOR South Padre Island, TX YOUR PARTNER IN GROWTH | Position Overview www.searchwideglobal.com © 2018 SearchWide Global ABOUT SOUTH PADRE ISLAND TEXAS South Padre Island (SPI) lies on the southernmost �p of Texas and is situated on the south end of Padre Island, the longest Barrier Island in the world. SPI sits just 30 miles north of Mexico and is linked to the mainland by a two-and-a-half-mile long bridge, the Queen Isabella Memorial Bridge. South Padre Island is a year-round des�na�on located at the same la�tude as Fort Lauderdale, Florida. The Island enjoys a sub-tropical environment with mild dry winters and warm, breezy summers. The Island has a winter average temperature of 65 degrees, a summer average temperature of 82 degrees, and an average of 253 days of sunshine each year. The City of South Padre Island is known as the Sand Castle Capital of the World and the Fireworks Capital of Texas. The Lower Laguna Madre that hugs the western shore of the Island is one of six hyper-saline bodies of water on earth, crea�ng one of the most unique and abundant fisheries anywhere. The City has hosted the Texas Interna�onal Fishing Tournament (TIFT), the largest salt water fishing tournament in Texas, for over 75 years, giving testament to the Island’s world class on and off shore fishing creden�als. Due to favorable winds and a shallow bay, South Padre Island is also known for its kite boarding and wind surfing. South Padre Island is the premier beach and resort des�na�on in Texas with atrac�ons, recrea�onal opportuni�es and events to suit all ages and lifestyles year-round. With its scenic beaches as an ideal backdrop, the Island maintains a small- town feel for its residents, yet offers world-class resort des�na�on ameni�es for its visitors. Catch the wind and ride the waves with your choice of watersports. Go parasailing and get a bird-eye’s view of your island. At day’s end, check out our nightlife, with plenty of restaurants and live music venues. Of course, there’s always the op�on to do nothing at all. Just kick back and soak up the sun. It’s your choice. • Activities and Attractions • Beaches • Dining and Nightlife • Events • Fishing • Shopping • Spas and Fitness • Water Sports • Arts and Culture WHERE TO STAY Whether you’re planning a family vacation, dream wedding, family reunion, romantic getaway or fishing expedition, South Padre Island offers a variety of lodging suited for any individual, family or budget. No matter what your accommodation needs are, South Padre Island guarantees your stay will be memorable. View Hotels, Vacation Rentals and Camping. Click here for the official South Padre Island website. YOUR PARTNER IN GROWTH | Position Overview | www.searchwideglobal.com 2 THE CITY OF SOUTH PADRE ISLAND CONVENTION & VISITORS BUREAU The City of South Padre Island CVB employs 25 full-�me employees within several divisions including the Visitors Center, Opera�ons, Sales and Marke�ng and Special Events. Local occupancy tax revenue is the main source of revenue for the FY 2018-2019 annual budget, projected to be $7.9M. The taxable base associated with occupancy taxes had significant increases over the past years, which allowed the expansion of budgetary alloca�ons. The Marke�ng division has the largest budget allocated with $3.3 million, followed by Sales and Marke�ng with $2 million, Conven�on Centre Facili�es with $1.5 million, Events Marke�ng with $900,000 and the Visitors Bureau with $200,000. POSITION SUMMARY City of South Padre Island, Texas Des�na�on Marke�ng Organiza�on (DMO) Execu�ve Director POSITION PURPOSE This posi�on is a senior professional management and supervisory posi�on. This posi�on func�ons as the chief administra�ve officer of the Conven�on and Visitors Bureau and is responsible for the management, organiza�onal development, planning and direc�on of the Visitors Bureau, sales and marke�ng efforts and the conven�on centre. Reports to the City Manager. ESSENTIAL FUNCTIONS • Responsible for developing strategy and implementa�on of group sales for conven�ons and conferences. • Responsible for the daily opera�on of the Conven�on and Visitor’s Bureau. • Directs administra�ve personnel who oversee specialized opera�ng components such as marke�ng, tourism, building maintenance, etc. • Develops and implements long-range marke�ng and research programs in coopera�on with external and internal vendors. • Undertake con�nuous analysis of compe��ve environment and consumer trends related to digital marke�ng. • Develops (with professional agency assistance when contracted), adver�sing, media programs and campaigns that result in growth in HOT revenues, Average Daily Rate (ADR) and occupancy rates. • Responsible for developing and implemen�ng a building maintenance plan to ensure buildings are effec�vely maintained to be compe��ve and marketable. • Oversees and advises on any necessary formula�on or modifica�ons to the organiza�on and its staffing plans including numbers and types of employees, essen�al func�ons, salaries, benefits and addi�onal ac�va�on plans. • Develops opera�ng policies and procedures for employees, users of the conven�on centre and special sponsors. • Develops and applies user fee schedule for the conven�on centre. • Works closely with staff on scheduling, nego�a�ng and administering event contracts. • Assures aggressive public media and community rela�ons programs for the Conven�on and Visitor’s Bureau as the SPI tourism representa�ve. • Nego�ates service contracts for professional services associated with the Conven�on and Visitor’s Bureau. • Assures an effec�ve repor�ng system is in place to keep City officials, community, business and industry representa�ves informed on the opera�ons of the Conven�on and Visitor’s Bureau. • Responsible for submi�ng the proposed annual budget for an $8M organiza�on to include sales, marke�ng, facility and visitor center. Reviews and approves all purchasing, travel, promo�onal and other expense ac�vity consistent with approved departmental budget. • Maintains professional memberships applicable to the posi�on. • Oversees the Film Commissioner for the City of South Padre Island. CAPITAL AND/OR FISCAL RESPONSIBILITY • Responsible for adhering to all City of South Padre Island Purchasing Policies while performing purchasing tasks. • Responsible for the prepara�on and the management of all budgets related to the Conven�on and Visitors Bureau. YOUR PARTNER IN GROWTH | Position Overview | www.searchwideglobal.com 3 CREDENTIALS/KNOWLEDGE/SKILLS/ABILITIES • Knowledge of latest innova�ve marke�ng and promo�on techniques, as well as, public rela�ons and public rela�ons techniques, including geofencing, pixila�on, etc. • Ability and experience in effec�vely working with people. • Ability to speak to the media and public on a regular basis for both prepared and impromptu events. • Ability to exercise ini�a�ve, judgment, tact and diplomacy in a wide variety of public contact situa�ons. • Ability to express ideas clearly and concisely. • Ability to exercise effec�ve management and leadership techniques. • Ability to communicate and act under pressure. • Ability to work varied work schedule includes nights, weekends and holidays. • Ability to travel occasionally. • Knowledge of the latest innova�ve use of digital and social media, including Search Engine Op�miza�on (SEO), Search Engine Marke�ng (SEM) and redirected markets. • Hands on knowledge/experience developing performance metrics (Key Performance Indicators) for a Des�na�on Marke�ng Organiza�on (DMO) and individual staff members. • Knowledge of conven�on, mee�ng, trade-show, consumer shows, tourism and entertainment industries. • Knowledge of budge�ng, general accoun�ng and finances. • Skill in opera�on of all listed tools and equipment, par�cularly abili�es with Microso� Office, G-Suite products, and other pla�orms including Visa Vue Travel, Arrivalist, STR, Red Awning, Simpleview, Expedia and UTrip. • Skill in nego�a�ons. FORMAL EDUCATION/CERTIFICATION/LICENSES • A Bachelors Degree in business or public administra�on, marke�ng, communica�ons, leadership, travel and sports tourism or a closely related field. PREFERRED PRIOR EXPERIENCE • Seven (7) years’ work experience in the conven�on, tourism, hospitality and/or public assembly facility industry. • Five (5) years’ work experience in marke�ng and adver�sing and extensive knowledge of digital marke�ng. KEY CHARACTERISTICS • Excellent Communicator • Politically Savvy • Collaborative • Good Presentation Skills • Adaptable • Passionate • Energetic and Positive • Analytical • Hands-on and Visible • Good Listener • Responsive • Open, Transparent and • Strategic • Strong business acumen Receptive TOP PRIORITIES 1. Create and execute a comprehensive strategic plan and vision, focusing on building off-season business. 2. Create and roll-out a new brand and marketing plan. 3. Establish and build positive relationships with community stakeholders and elected officials. 4. Establish measurable Key Performance Indicators for the organization. 5. Evaluate the current organizational structure, resources, budget and processes and make recommendations as needed for improvements. If this could be a great opportunity to extend your professional reach, please respond through the SearchWide Global website or email your resume to the following SearchWide Executive: Nicole Newman, Vice President | SearchWide Global www.searchwideglobal.com | [email protected] 480-264-7675 (direct) | 951-640-3745 (mobile) YOUR PARTNER IN GROWTH | Position Overview | www.searchwideglobal.com 4 .
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