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The Nordic Report 03 Ísland Danmark Suomi Sverige Norge 03 the Nordic Report FOREWORD

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The Nordic Report 03 Ísland Danmark Suomi Sverige Norge 03 the Nordic Report FOREWORD The Nordic Report 03 Ísland Danmark Suomi Sverige Norge 03 The Nordic Report FOREWORD Helena Uesson, The Nordic Report 03 is the third situational The Nordic Report 03 är den tredje omvärldsbe- Form/Design Center analysis and scanning of ongoing initiatives and vakningen och scanningen av pågående initiativ och and Daniel Byström, decision-making within sustainable consumption beslutsfattande inom nordisk hållbar konsumtion ArkDes and production in the Nordic countries. These och produktion. Publikationerna görs inom ramen reports are published within the scope of the för projektet SUSTAINORDIC. Den första pub- project SUSTAINORDIC. The point of departure likationen tog utgångspunkt i olika goda exempel for the first report was good examples, while the medan den andra lade större fokus på politik, second placed more focus on policy, business näringsliv och forskning. I den tredje har vi valt att and research. In the third, we have chosen lyfta fram och spegla några nutida ”fenomen”. to highlight and reflect on a number of contemporary “phenomena”. Varje enskild manifestpunkt med sitt tillhörande kapitel har fått en särskild inriktning som Each individual item in the manifesto and its exemplifierar fenomenet och temat för kapitlet. associated chapter has been given a special Alla tre publikationer är en djupdykning inom focus to exemplify the phenomenon and the FN:s Globala Mål 12 – Hållbar produktion och theme of the chapter. All three publications are konsumtion – enligt Agenda 2030. Målgrupp för deep dives into UN Sustainable Development alla Nordic Report är internationella beslutsfattare Goal 12 – Sustainable Production and och publikationen sprids via nordiska myndigheter Consumption – according to the 2030 Agenda. och på andra relevanta mötesplatser i Norden, The target group for all the Nordic Report Europa och globalt. consists of international decision-makers and the publication is disseminated via the Nordic I början av 2020 drabbades vi av vad de flesta av authorities and other relevant meeting places oss inte ens hade kunnat föreställa oss – pandemin in the Nordics, Europe and the world. covid-19 och dess intensiva spridning. Världen har på kort tid blivit en annan. Det vi tidigare tagit för At the start of 2020, we were struck by givet är inte längre en självklarhet. Arbetsmark- something that most of us could not even have naden, världsekonomin och vårt sätt att producera, imagined – the COVID-19 pandemic and its konsumera och socialisera är på obestämd rapid spread. In just a short period, the world tid förändrat. has changed. What we have previously taken for granted is no longer a given. The labour market, Vad vi kan vara säkra på är att coronakrisen har the global economy and our manner of lösts med helt andra metoder än för andra producing, consuming and socialising have katastrofer i världen, där klimatet är en. Makt- all changed indefinitely. havarna har gjort drastiska tilltag, inte på grund av rädslan för det hot som ökningen av växthus- What we can be sure of is that the corona crisis gaser och miljöförstörelse innebär, utan av rädslan has been solved by completely different means för ett smittsamt virus. De två kriserna bemöts på than other disasters in the world, the climate fundamentalt olika sätt - pandemin visar synliga being one. World leaders have taken drastic effekter direkt medan klimat- och miljöfrågan har measures, not due to fear of the threat entailed by mer långsiktiga… increasing greenhouse gases and environmental destruction, but due to the fear of a contagious De beteendeförändringar vi ser i nuläget med virus. The responses to the two different crises minskad konsumtion och minskat resande är inte are fundamentally different – the pandemic bara utslag av panik utan de är också rationella. 0 0 2 shows visible effects right away, whereas the Kanske är det så att coronapandemin, tillsammans climate and environmental issues have a more med klimatdiskussionen, resulterar i att vi kommer long-term impact. att producera på nya sätt och konsumera mer håll- bart. Men vi vet inte. Och kan inte veta. The behavioural changes we are seeing at present, with reduced consumption and reduced Förhoppningsvis kommer företag tänka nytt och travelling, are not only an expression of panic, mer grönt, se över sina leverantörskedjor och but they are also rational. Perhaps the corona minska sin sårbarhet – inte lägga alla ägg i samma pandemic, in combination with the climate korg. Förhoppningsvis kommer vi att lyssna mer på discussion, will result in different methods of forskarnas varningar och förhoppningsvis kommer production and more sustainable consumption. beslutsfattarna visa på mod och ledarskap med But we do not know. And we cannot know. erfarenheten från pandemins härjningar. Kanske är det så att globaliseringen har löpt amok och att Hopefully, companies will rethink and think gränsen är nådd. Men vi vet inte. Och kan inte veta. greener, review their supply chains and reduce their vulnerability – not putting all their eggs Låt oss hoppas och tro på att coronakrisen är en in one basket. Hopefully, we will heed the möjlighet för oss jordbor att hitta nya innovativa researchers’ warnings and hopefully, decision- och hållbara vägar framåt. Låt oss hoppas att vi makers will show courage and leadership with lyckas samla världen på samma sätt för en global the experience of the pandemic’s ravages. miljömässig omställning som vid mobiliseringen mot Perhaps, globalisation has run amok and we ett virus. Vi bär alla ansvaret för att inte bara släcka have reached the limit. But we do not know. bränder och hitta kortsiktiga utvägar i en ekono- And we cannot know. misk kris utan istället hitta nya kreativa lösningar och fortsätta arbetet kring hållbar konsumtion och Let us hope and believe that the corona crisis produktion! Ett begynnande systemskifte pågår i is an opportunity for us earthlings to find new de nordiska länderna, vilket är utgångspunkten innovative and sustainable paths forward. Let för publikationen. Experter inspirerar med us hope that we can manage to unite the world fördjupande perspektiv. in the same way for a global environmental transition as we did when mobilising against Vi vill avslutningsvis tacka alla som på olika sätt the virus. We all share the responsibility to not bidragit till möjligheten att göra denna only douse fires and find short-term solutions omvärldsanalys. to an economic crisis, but rather find new creative solutions and continue working towards Vi hoppas att SUSTAINORDIC kan bidra till sustainable consumption and production! An nya insikter, ny kunskap och inspiration till en mer emerging paradigm shift is happening in the hållbar värld! Nordic countries, which is the point of departure for this report. Experts provide inspiration through in-depth perspectives. In closing, we would like to thank everyone who has contributed in various ways to make this situation analysis possible. We hope that SUSTAINORDIC may contribute to new insights, new knowledge and inspiration for a more sustainable world! 003 4 INTRO What Vad SUSTAINORDIC is a platform and network SUSTAINORDIC är en plattform och ett nätverk that aims to promote sustainable consumption med syfte att främja hållbar konsumtion och and production based on a Nordic perspective, produktion utifrån ett nordiskt perspektiv, i in accordance with the UN’s Sustainable enlighet med FN:s Globala Mål 12 i Agenda 2030. Development Goal 12 of the 2030 Agenda. Projektets utgångspunkt är ett gemensamt manifest The initiative is based on an item in a joint med tolv underliggande delmål. I manifestet har Manifesto with twelve underlying sub-goals. Mål 12 tolkats till mer konkreta handlingsplaner i In the Manifesto, Goal 12 has been interpreted linje med nordiska värderingar och kultur. as more concrete points of action which resonate with Nordic values and culture. Vem SUSTAINORDIC är ett nätverk mellan sex Who nordiska design- och arkitekturinstitutioner. SUSTAINORDIC is a collaborative network Sveriges nationella centrum för arkitektur och between six Nordic design and architecture design - ArkDes (SE) och Form/Design Center (SE) institutions. The project owners are the Swedish är projektägare med DOGA - Design og Arkitektur Centre for Architecture and Design - ArkDes Norge (NO), DAC - Danish Architecture Center (SE) and Form/Design Center (SE), with the (DK), Design Forum Finland (FI) och Miðstöð co-partners DOGA - Design and Architecture hönnunar og arkitektúrs (IS) som samarbets- Norway (NO), DAC - Danish Architecture Center partners. Projektet startades 2015 med stöd av (DK), Design Forum Finland (FI) and Iceland Nordiska ministerrådet. Design and Architecture (IS). The project was founded in 2015 with the support of the Nordic Varför Council of Ministers. Norden ligger i framkant när det gäller hållbar utveckling. Syftet med SUSTAINORDIC är att Why samla och sprida goda nordiska initiativ inom The Nordic region is at the forefront of hållbar produktion och konsumtion internationellt, sustainable development. The aim of the network samt att stimulera till utveckling av nationella is to collect and spread Nordic initiatives of riktlinjer inom området. best practice in sustainable production and consumption internationally, and to stimulate the Hur development of national policies in the field. Samarbetspartners samlar initiativ kring hållbar produktion och konsumtion från de nordiska How länderna. Initiativen sammanställs och struktureras The network partners collectively gather i enlighet med manifestets delmål och presenteras
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