THE LARGEST AND MOST INFLUENTIAL REAL ESTATE INVESTMENT AND DEVELOPMENT EVENT FOR EMERGING MARKETS GLOBALLY
OFFICIAL POSTEVENT GUIDESHOW 2017 REPORT 2017
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Regional Media Co-located with Partner TH of the middle east’s largest real estate exhibition Cityscape Global THE 16 returned for 2017 with new launches across 42,000 sqm of exhibition space & a record of off plan sales topping AED870 million during the EDITION 3 days event.
ore than 45,000 participants from across the real estate industry visited the show. Inaugurated by His Highness Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai in the morning of M the first day, and attended by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai on the second day, Cityscape Global remains the largest and most influential real estate investment and development exhibition in the Middle East. The 2017 event attracted 276 exhibitors, representing companies from 25 different countries, as well as 37,821 visitors and VIP comprising of 191 nationalities.
CITYSCAPE GLOBAL 2017 IN FIGURES 16th 276 9 45,500 Edition Exhibitors Halls Participants
100 191 1,167 37,821 589 Countries Nationalities Delegates & Visitors and VIP’s Media Speakers Representatives
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 3 CITIES & REGIONAL EXHIBITOR AUTHORITIES TOP 8 REASONS PROFILE Investment Promotion FOR EXHIBITING AT Agencies, Economic Development Authorities, CITYSCAPE GLOBAL REAL ESTATE City Promotion Agencies DEVELOPERS and Authorities, Location 1 GENERATING NEW SALES LEADS Residential, Commercial, Marketing Agencies, Regional Hotel & Leisure, Retail, Development and Investment 2 INCREASING AWARENESS OF BRAND(S) / Zones, Inward Investment Industrial PRODUCTS / SERVICES Organisations 3 MAINTAINING COMPANY’S PROFILE / BRAND FINANCIAL SERVICE POSITION INSTITUTIONS PROVIDERS Banks, Investment Architects, Designers, 4 MEETING/SELLING TO CURRENT CUSTOMERS Companies, REITs, Venture Urban Planners, Engineering 5 CONDUCTING SALES DURING THE SHOW Capitalists, Hedge Funds, Consultants, Major Fund Management Contractors, Project 6 FINDING NEW AGENTS / PARTNERS Companies, Private Management Companies, 7 TO ENTER NEW MARKETS Equity Investors, Asset Real Estate Advisors, Real Management Companies, Estate Solution Providers 8 LAUNCHING A NEW BRAND / PRODUCT / SERVICE Sovereign Wealth Funds
The show is going great. In fact, for the past two days and today as well, we can say that this is the best Cityscape since 2008 with respect to the attendance, with respect to the business opportunities, serious investors, serious brokers and this is what makes a great event. Mohammed Miqdadi, General Manager, RKM Real Estate
276 EXHIBITORS FROM 25 COUNTRIES WERE PRESENT AT THE SHOW
% FOR 80 OF OUR EXHIBITORS, % THE ABILITY TO 76 SELL ONSITE HAD A OF EXHIBITORS STATED SIGNIFICANT IMPACT ON THAT IT IS ESSENTIAL THEIR SALES TARGET FOR THEM TO EXHIBIT AT CITYSCAPE GLOBAL
% % 82 92 OF EXHIBITORS AGREED OF EXHIBITORS STATED THEY ARE LIKELY OR VERY THEY ARE SATISFIED OR LIKELY TO EXHIBIT AT THE VERY SATISFIED WITH EVENT NEXT YEAR THE EVENT
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 4 VISITOR ANALYSIS VISITOR PROFILE
20% INVESTORS 18% AGENT/BROKERS 14% DEVELOPER of visitors were satisfied 10% ARCHITECTS/DESIGNER % /PLANNER 91 or very satisfied with Cityscape Global 2017 8% ENGINEER/CONSTRUCTION/ CONTRACTOR 6% OTHER 5% PRODUCT SUPPLIER 4% MEDIA 3% BANKING/SERVICES % of visitors agree that Cityscape Global is a 3% RETAILER 90 must attend event 3% FACILITIES MANAGEMENT 2% GOVERNMENT 2% CORPORATE END USER/ OCCUPIERS 2% HOTEL MANAGEMENT % of visitors are likely 91 or very likely to recommend the event to their TOP 5 COUNTRIES TOP 5 friends and colleagues OF RESIDENCE NATIONALITIES
1 1 UAE INDIAN % of attendees were 52 interested in off plan 2 2 real estate projects opposed to SAUDI ARABIA EMIRATI % interested in completed 49 projects 3 3 UNITED KINGDOM PAKISTANI
4 4 INDIA BRITISH % of visitors stated 67 they intend to make a purchase or do business with a company they met at the show in 5 5 the next 12 months TURKEY EGYPTIAN
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 5 TOP REASONS FOR VISITING
TO SOURCE TO NETWORK TO SEE A TO MEET WITH TO KEEP UP TO TO PROMOTE INVESTMENT AMONGST THE PARTICULAR A SPECIFIC DATE WITH THEIR COMPANY OPPORTUNITIES INDUSTRY PROJECT LAUNCH DEVELOPER MARKET TRENDS
Cityscape Global has conducted a Real Estate Investor Sentiment survey in conjunction with YouGov, Informa’s research partner. The survey was based on a sample of 1,240 GCC investors and home buyers. IDEAL PROPERTIES Stand-alone buildings in % suburban neighbourhoods with 13 no commercial spaces 33% % Gated communities in 20 Downtown/City Centre Compounds or with commercial spaces
E C E C AN AN UL B UL B M A M A gated communities
UNIT UNIT C Y C Y
EMERGEN EMERGEN in suburban
C E C E AN AN BUL BUL A M A M
C E C E A N A N A MBUL A MBUL C E C E AN AN A MBUL A MBUL C E C E AN AN BUL BUL A M A M
C E C E AN AN BUL BUL A M A M neighbourhoods C E C E AN AN L L A MBU A MBU C E C E AN AN BUL BUL A M A M with commercial spaces
E C AN UL B M A % Stand-alone buildings in
UNIT C Y Downtown/City Centre with no EMERGEN
C E AN BUL A M
C E A N BUL A M C E AN BUL A M C E AN BUL A M 34
C E AN BUL A M C E AN BUL A M C E AN UL A MB commercial spaces
MOST IMPORTANT FEATURES TO HAVE WITHIN CLOSE PROXIMITY: 53% OF MOST HIGHLY SOUGHT-AFTER % Educational PROPERTY 43 Facilities % Healthcare TYPES ARE: 42 Facilities % Grocery 35 Stores Two to three bedroom 2 1 3 apartments
I always attend Cityscape Global, but this year is better as they have allowed onsite sales. It’s a great news for visitors and we have visited a couple of stands with amazing deals so far compared to the previous years. We wanted to purchase a property last year but it was quite difficult to make a decision. Yesterday we bought from Dubai Properties and we are on the look out to purchase another one today. Farhja – Pakistan, lives in Dubai
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 6 CITYSCAPE CONFERENCE The 2017 Cityscape Global Conference hosted a stellar line-up of speakers and 1,167 unique delegates and speakers across its three programmes; Market Overview, Real Estate Brokers and Architecture.
Held at the Conrad Dubai on 10 September 2017, the conference discussions focused on the latest technological innovations and trends in real estate, including Dubai’s Blockchain Strategy 2020, Expo 2020’s site plans moving forward and how WELL Building is merging health and wellness with real estate.
Participating as a speaker at Cityscape Global was a 85% unique experience, it was a of attendees would great platform to meet and interact with remarkable recommend this architects, developers and conference to others specialists, exchanging ideas and thoughts about the industry. The diversity of the event was remarkable.
Tariq Khayyat, Head of Region, Zaha Hadid Architects
The 2017 Cityscape Global Conference was a tremendous event for anyone involved in the real estate industry. I had the honor of being a panelist in the Market Leader’s Academy and it was an absolute pleasure to discuss the latest trends in the market with industry experts. 55% Muhammad BinGhatti, of attendees were CEO & Head of Architecture, Binghatti Developers C-level
NOTABLE SPEAKERS CITYSCAPE CONFERENCE 2017 ATTENDEES
MARWAN BIN GHALITA, CEO, RERA, Dubai Land Department
MARJAN FARAIDOONI, Senior Vice President, Legacy Development and Impact, Expo 2020
H.E. WESAM AL ABBAS LOOTAH, CEO, Smart Dubai
TARIQ KHAYYAT, Head of Region, 632 471 307 Zaha Hadid Architects
DARA TOWHIDI, Partner, MARKET OVERVIEW REAL ESTATE ARCHITECTURE Foster and Partners BROKERS
THANK YOU TO OUR Conference Platinum Sponsors Conference Gold Sponsors Conference Silver Sponsors Strategic Partner CITYSCAPE GLOBAL CONFERENCE SPONSORS & PARTNER
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 7 GLOBAL
CITYSCAPE TALKS Cityscape Talks are free-to-attend educational seminars on the show floor, focusing on a range of real estate related themes for our exhibition visitors.
Local, regional and international experts get to present their experiences and knowledge on how to maximise real estate investments, opportunities and challenges of the market and discuss various property trends. Participants acquire vital information before finalising purchases and networking with potential business contacts.
It was an exceptional I enjoyed the Cityscape event! You become impressed Talks and met good property with everything you see from developers. stands, projects numbers, event organization, speakers Priscilla Jane Joseph, Manipal and Talks and number of University exhibitors. It is a great event that I would like to attend next year and hope to spend more time at.
Islam Abdelaziz, CERT
Cityscape Global is a fascinating, exciting exhibition featuring the best of the UAE developments. There was a lot of excellent information in the Talks and at the exhibits. The glamour and beauty of the show was spectacular.
Christopher Zoller, Chairman of the Board, Miami Association of Realtors
NOTABLE SPEAKERS CITYSCAPE TALKS 2017 FIGURES
FIRAS KAYSI, Vice President, Arton Capital FRANK WIESSE, Director, Drees & Sommer LYNNETTE ABAD, Partner, Property Monitor % LYNDA FERNANDEZ, 1,111 10 3 Senior Vice President of Public Relation, Miami Association of Realtors TOTAL INCREASE OF 3 DAYS HARRY DOBBS, Founding Director, Harry Dobbs Design ATTENDEES ATTENDEES FROM 40+ SESSIONS YOUSEF AL-NASHASH, LAST YEAR 50+ SPEAKERS Escrow Management System Analyst, ADCB
Platinum Conference Gold Conference Cityscape Talks Sponsors Sponsor Sponsor THANK YOU TO OUR CITYSCAPE TALKS SPONSORS
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 8 More than 300 submissions were received for this year’s THE 2017 CITYSCAPE Cityscape Awards for Emerging Markets, the highest number ever recorded. The winners were selected from a shortlist AWARDS FOR EMERGING prepared by the judges’ panel. This year, 45 projects from 28 countries including the UAE, US, Egypt, India, Turkey and Hong MARKETS WINNERS Kong competed for the coveted titles.
Total number of entries No. of judges No. of countries No. of winners 314 19 28 11
COMMERCIAL PROJECT AWARD COMMERCIAL PROJECT AWARD COMMUNITY, CULTURE & TOURISM LEISURE & HOSPITALITY PROJECT BUILT FUTURE PROJECT AWARD - FUTURE AWARD (FUTURE)
PERBADANAN KEMAJUAN NEGERI BODEGA PUNTA JABALÍ - WINERY BARBAR TEMPLES VISITOR CENTRE DOUBLETREE BY HILTON AND HILTON SELANGOR HEADQUARTERS San Luis, Argentina Barbar, Bahrain GARDEN INN RIYADH Selangor, Malaysia Riyadh, Saudi Arabia Developer: Werker Capital Group Developer: Ministry of Culture Developer: Perbadanan Kemajuan Negeri Developer: Mawten Real Estate Architect: Rodriguez Pons & Partners Architect: Basmaji and Bielinska Selangor Architects Architect: Godwin Austen Johnson Architect: VERITAS Design Group Architects DXB
RESIDENTIAL - LOW TO MEDIUM RESIDENTIAL - LOW TO MEDIUM RESIDENTIAL - MEDIUM TO HIGH RESIDENTIAL - MEDIUM TO HIGH RISE PROJECT AWARD (BUILT) RISE PROJECT AWARD (FUTURE) RISE PROJECT AWARD (BUILT) RISE PROJECT AWARD (FUTURE)
EDGES APARTMENTS LE DUNE RESIDENCE HUDA’S SKYLINE LA RESERVE RESIDENCES Kuwait City, Kuwait Torres, Brazil Dhaka, Bangladesh Dubai, UAE Developer: Mohammed Abdulrahman Al Developer: Construtora Monte Bello. Developer: South Breeze Developer: Swiss Property / DHCC Mughni Architect: Torres & Bello Arquitetos Housing Ltd. Architect: 10 Design Architect: Studio Toggle Architect: MD. Rafiq Azam
RETAIL PROJECT AWARD RETAIL PROJECT AWARD (BUILT) (FUTURE) SUSTAINABILITY PROJECT AWARD AWARDS SPONSORS
Platinum Awards Sponsor
Gold Awards Sponsor
DELLI HAAT GATE AVENUE AT DIFC PERBADANAN KEMAJUAN NEGERI New Delhi, India Dubai, UAE SELANGOR HEADQUARTERS Official Crystal Trophy Supplier Developer:Delhi Tourism & Developer: Dubai International Financial Selangor, Malaysia Transportation Development Corporation Centre (DIFC) Developer: Perbadanan Kemajuan Negeri Architect: Sourabh Gupta Architect: RMJM Selangor Architect: VERITAS Design Group Architects DXB.
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 9 US$7.98 MILLION MARKETING CAMPAIGN FOCUSING ON VISITOR PROMOTION RUN IN 8 LANGUAGES
53 NEWSPAPER ADVERTS 42 EMAIL Over 69.7 MILLION IMPRESSIONS placed CAMPAIGNS served via online advertisement in leading sent to over publication 3.7 contacts across the globally GCC Region
1,382 1 month of 1000’s of PROMOTIONAL OUTDOOR updates RADIO ADVERTISING posted on ADVERTS in Dubai SOCIAL MEDIA were aired in the CHANNELS UAE before, during and after the event
11 - 13 سبتمبر SEPTEMBER 2017 2017 13 - 11 مركز دبي التجاري العالمي Dubai World Trade Centre دار االستثمار العقاري THE HOME OF REAL ESTATE INVESTMENT
Banner sheik Zayed Road_v1.indd 1 7/24/17 12:52 PM
15,000 USD$ 7,529,370 105 MAGAZINE ADVERTS investors & total PR coverage placed in local and HNWI invited value international personally over trade the phone publications
540 TV AD 10 SMS 39,376 visitor CAMPAIGNS CAMPAIGNS tickets and VIP broadcasted on sent to over invitations were 7 national and 594,432 mailed out international real estate TV stations/ professionals and networks private investors across the GCC
CITYSCAPE ONLINE CITYSCAPE GLOBAL EVENT APP ALLOWED 213 projects were showcased OUR VISITORS TO: More than 97 MEDIA 96% exhibitor adoption rate Receive real time PARTNERS promoted 107 leads generated by updates of the event exhibitors Browse through the the event through 104,907 exhibitor list & directory page views Interactive floor plan print, online and social Cityscape Talks programme updates … media channels
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 10 START YOUR PLANNING TODAY SAVE THE DATES
1 OCTOBER 2018
2 OCTOBER 2018
2 - 4 OCTOBER 2018
FOR ANY ENQUIRIES PLEASE CONTACT US ON FOLLOW US Tel: +971 4 407 2557 Email: [email protected] Web: www.cityscapeglobal.com