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Blogging for Dummies‰ 01_230176 ffirs.qxp 12/4/07 5:18 PM Page i Blogging FOR DUMmIES‰ 2ND EDITION by Susannah Gardner Author of Buzz Marketing with Blogs For Dummies and Shane Birley 01_230176 ffirs.qxp 12/4/07 5:18 PM Page ii 01_230176 ffirs.qxp 12/4/07 5:18 PM Page i Blogging FOR DUMmIES‰ 2ND EDITION by Susannah Gardner Author of Buzz Marketing with Blogs For Dummies and Shane Birley 01_230176 ffirs.qxp 12/4/07 5:18 PM Page ii Blogging For Dummies,® 2nd Edition Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REP- RESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CRE- ATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CON- TAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FUR- THER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Control Number: 2007942521 ISBN: 978-0-470-23017-6 Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 01_230176 ffirs.qxp 12/4/07 5:18 PM Page iii About the Authors Susannah Gardner is the co-founder and creative director of Hop Studios Internet Consultants (www.hopstudios.com), a Web design company spe- cializing in custom Web solutions for content publishers. Susannah is also a freelance writer and author; she is the author of Buzz Marketing with Blogs For Dummies, co-author of BitTorrent For Dummies, Dreamweaver MX 2004 For Dummies, and Teach Yourself Visually: Dreamweaver MX 2004, all from Wiley Publishing. From 1997 to 2003, Susannah was an adjunct professor at the University of Southern California School for Communication, where she taught in the School of Journalism. Her classes in online publishing took students from zero to Web site in a semester. Prior to running Hop Studios, Susannah worked in the Online Journalism and Communication Program at the University of Southern California, writing curriculum, teaching, and conducting research at the intersection of technology and journalism. She was a senior editor of the Online Journalism Review (www. ojr.org), the media industry’s only Internet-focused journalism publication. Susannah also spent four years at The Los Angeles Times, one of six editors responsible for launching that newspaper’s Web site. During her time at LATimes.com she established the site’s multimedia lab, which produced ground-breaking Web audio, video and animation. She also launched and edited MetaHollywood, an online-only publication that covered new Hollywood technology and was LATimes.com’s single largest revenue source in 1998. Susannah earned bachelor’s degrees in Print Journalism and American literature at USC. Today she is pursuing a master’s degree in Public Art Studies, examining issues that cross the traditional of boundaries of Internet publishing, journalism and art. To learn more about her Web design company, visit www.hopstudios. com. Susannah keeps a poorly updated personal blog at www.unfavorable pink.com. Shane Birley is a Vancouver-based Web developer, creative writer and blog consultant with more than 14 years of experience in developing Web sites. In January 2006, he co-founded Left Right Minds Initiatives with his partner Allyson McGrane. Left Right Minds is a creative solutions company for nonprofit societies, char- ities, and businesses. The business evolved from Shane’s work with developing Web sites (through his previous company, Vicious Bunny Creative) and Allyson’s ongoing work with nonprofit arts groups. Both partners have expe- rience giving workshops about their areas of expertise and in training others to use new technology and business skills. In addition to Web development, the company manages and represents performing artists with the support of the Canada Council for The Arts. 01_230176 ffirs.qxp 12/4/07 5:18 PM Page iv As a partner in Left Right Minds, Shane is now working to develop Web sites using content management systems that let his clients edit and update their own Web content. He regularly gives workshops on blogging and did extensive research for BitTorrent For Dummies. Shane has a background in improvisational theatre and a B.A. in English -- these qualifications enable him to translate diffi- cult computing concepts into easy plain language. To learn more about his Web company, visit www.leftrightminds.com. He also writes a personal blog at www.shanesworld.ca. Authors’ Acknowledgments Susannah: As with every book I have worked on, I find it unfair that my name is on the cover when so many people played such an important role in get- ting this book finished. My husband and business partner, Travis Smith, deserves a huge portion of my thanks. Without his help in keeping our home and company running smoothly, I would have lost much more sleep than I did writing this book. His help late at night when I couldn’t decide how to explain a technology or just to give me a little extra encouragement is noted, appreciated, and loved. Thanks are also due to Shane Birley, a good friend, who is my co-author on this book. He met deadlines, turned in screenshots, and was generally so on top of the process that he put me to shame at times! I look forward to work- ing on more writing projects with him in the future. Thanks are due also to Shane’s life and business partner Allyson McGrane, who kept him fed and functioning during deadlines. As always, special thanks go to Janine Warner, For Dummies author extraordi- naire, who invited me to co-author Dreamweaver MX 2004 For Dummies with her and started me down this road. Her recent books -- Dreamweaver CS3 For Dummies and Creating Family Web Sites For Dummies are great resources. This book would never have been possible without the patience and good humor of Rebecca Senninger, my editor, and acquisitions editors Melody Layne and Tiffany Ma at Wiley. There are many at Wiley Publishing whose names I don’t know but who nonetheless played an important role in making this book possible: Thank you to all of you. 01_230176 ffirs.qxp 12/4/07 5:18 PM Page v Paul Chaney, Internet marketing director at Bizzuka, Inc., took time from his busy schedule to be the technical editor for this book. You can blame any errors in the how to instructions on him. Just kidding! Paul’s attention to detail has prevented more errors than I can count. Friends, family, colleagues and clients all cut me some slack while I was meet- ing deadlines for this book. Thanks go to Matt Gardner, my parents and sister, my mother-in-law Pat Smith, and my sister-in-law Virginia Smith, all of whom got to witness a little stress-induced behavior. And thank you, reader, for giving me your time and attention. I hope this book is everything you need it to be. Shane: Thanks to Susannah for giving me the opportunity to collaborate with her on this book.
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