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ESPN THE MAGAZINE QUICK LITTLE UPDATE SPRING 2016 With Unparalleled Access to Athletes and Opinion-Forming Storytelling, ESPN The Magazine is the Catalyst for the Next Sports Conversation Editorial Audience Engagement Ad Effectiveness Multimedia Spring 2016 // ESPN The Magazine Quick Little Update // Spring 2016 01 Storytelling at its Best Award-Winning Writers ESPN The Magazine showcases long-form features, Readers go deeper into the story with a combination photojournalism, interviews and analytics-driven storytelling of unmatched access and bold perspectives within both the new front-of-book section “Forward” and they won’t find anywhere else. the deep dive of the issue’s thematic. PETER KEATING PABLO S. TORRE HOWARD BRYANT LIZ MERRILL MINA KIMES TIM KEOWN SETH WICKERSHAM KURT STREETER WRIGHT THOMPSON 02 Spring 2016 // ESPN The Magazine Quick Little Update // Spring 2016 03 Opinion Premium Audience Writers and contributors provide readers with 80% Male M18-34 M18-49 M25-54 Employed FT thought-provoking commentary and insights from unexpected angles. Index 165 Index 243 Index 225 Index 193 Index 124 14,899,000 Readers 18% Hispanic Comp Index 118 African American Comp 26% Index 202 Median HHI 37.3 Median Age $69,123 Source: 2016 Spring GfK MRI 04 Spring 2016 // ESPN The Magazine Quick Little Update // Spring 2016 05 Unmatched Scale Among Men Highly Engaged ESPN The Magazine is the only publication with ESPN The Magazine has more 10MM+ male readers and 240+ index for M18-34: minutes spent per issue than the whole competitive set: Magazines with 10MM+ Male Readers 33.7 33.5 32.6 31.7 1. National Geographic 2. AARP 37.1 3. Sports Illustrated 4. ESPN The Magazine 31.7 31.1 31.1 30.3 5. People ESPN The Magazine Over-Indexes Magazines with on Social Media: 240+ Index M18-34 1. Game Informer 2. Muscle & Fitness 163 151 115 3. Men’s Fitness 4. Guns & Ammo 5. ESPN The Magazine Source: 2016 Spring GfK MRI Source: 2016 Spring GfK MRI 06 Spring 2016 // ESPN The Magazine Quick Little Update // Spring 2016 07 Still the Clear Choice A Multimedia Powerhouse vs. Sports Illustrated ESPN The Magazine is the #1 Brand Overall and Better Audience ETM SI ETM ADVANTAGE Clearly the Leader vs. the Competitive Set Median Age 37 43 16% Younger A18-54 Comp 85% 75% 1/4 of Total SI Readership is 55+ African American Comp 26% 21% +25% Hispanic Comp 18% 16% +13% 1. ESPN The Magazine: 94,815 2. Sports Illustrated : 37,116 More Minutes Spent 3. Men’s Health: 18,435 4. GQ: 13,353 Sports 5. Men’s Fitness: 12,177 Illustrated 32.6 6. Esquire: 9,428 37.1 Source: 2016 Spring GfK MRI Source: Magazine Media 360, Brand Audience Report, Dec YTD 2015 (Maxim, Men’s Journal, Rolling Stone not included in study) More Engaged Readers Who Take Action Any Purchased Action Product/ M18+ Associated Read Most Taken Service % % % % Adding ESPN The Magazine to your ESPN Digital buy ESPN The Magazine 90 52 59 26 Increases Purchase Intent by +21% Sports Illustrated 87 48 56 25 and Ad Awareness by +17% The Magazine +3% +8% +5% +4% Advantage Source: GfK MRI Starch Magazine Report 7/6/2015 - 5/23/2016 - Base: Men Source: 2012-2015 ESPN XPE 08 Spring 2016 // ESPN The Magazine Quick Little Update // Spring 2016 09 The Catalyst for Your Brand’s Success A Healthy Publication Presenting 2.1MM Rate Base SponsorshipsBODY 0 Missed Rate Base College Football Playoff ESPN The Party Preview CreativeWorks 0 Arrears Shows ABC NetworkForward 54K Average Bonus per Issue (2.5%) Times Square Exposure 490K Total Bonus Circulation Hearst Partnership SportsCenter Social Extensions Promos 95.8% Ordered without Premium Branded Integrations 99.7% Subscriptions Source: AAM December 2015 10 Spring 2016 // ESPN The Magazine Quick Little Update // Spring 2016 11 Awards and Recognition ASME Awards 2016 Finalist, Feature Writing “The Education of Alex Rodriguez” 2016 Finalist, Columns and Commentary “Down for the Count” 2016 Finalist, Columns and Commentary “The King Has Spoken” 2016 Finalist, Columns and Commentary “The Power of Sight” National Headliner Awards 2016 Second Place, Magazines, News Services or Syndicates Feature or Sports Photography “El Campeon del Mariachi” by Art Streiber 2016 Second Place, Photo Essay/Story “Desert Swarm” by Benedict Evans 2016 Third Place, Magazine Feature Writing by an Individual on a Variety of Subjects Wright Thompson NY Press Club Awards 2016 Winner, Feature Reporting, Sports Magazine “The Unkillable Demon King” by Mina Kimes min Awards Honoree, Top 30 Launches of Last 30 Years ESPN The Magazine 12 Spring 2016 // ESPN The Magazine Quick Little Update // Spring 2016 13 ESPN THE MAGAZINE QUICK LITTLE UPDATE SPRING 2016.
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