Distance to Closest R1 WKU to UofL 110 Miles Murray to UofL 224 Miles Morehead to UK 66 Miles NKU to UK 85 Miles EKU to UK 27 Miles Top 10 Enrollment Green Highlight = AOR by AOR 2018 KCEWS Report IPEDS Data

At public four-year colleges, the median distance students live from home is 18 miles. That number is 46 miles for private nonprofit four-year colleges, and only eight miles at public two-year colleges.

- American Council of Education, 2016 UK and EKU are the only two schools where more than 50% of their enrollment comes from outside their Service Region

Distribution of New Freshmen

11% 50% #2

50%

39%

KCTCS Private Public

Based Upon Top Ten Destination Post-Secondary Schools – KCEWS Report 2018 (2016 IPEDS Data) Fall 2018 New Freshmen

Admitted to EKU – Enrolled at Below

UNIVERSITY OF KENTUCKY 590 6% MOREHEAD STATE UNIVERSITY 358 4% BLUEGRASS COMMUNITY AND TECHNICAL COLLEGE 346 4% Fall 2018 First Time Freshmen Admits to EKU 268 3% WESTERN KENTUCKY UNIVERSITY 262 3% Eastern Kentucky University 26.1% 2421 NORTHERN KENTUCKY UNIVERSITY 234 3% Did Not Attend/Not Reported 18.2% 1693 SOMERSET COMMUNITY COLLEGE (KCTCS) 233 3% JEFFERSON COMMUNITY AND TECHNICAL COLLEGE 134 1% Top 10 KCTCS 12.1% 1128 CAMPBELLSVILLE UNIVERSITY 99 1% KY Regionals 10.2% 944 97 1% KY Research 9.2% 858 UNIVERSITY OF THE CUMBERLANDS 90 1% HAZARD COMMUNITY COLLEGE (KCTCS) 90 1% Top 15 KY Private 8.1% 755 BIG SANDY COMMUNITY AND TECHNICAL COLLEGE 86 1% Top 20 Out-of-State 4.8% 447 MAYSVILLE COMMUNITY AND TECHNICAL COLLEGE (KCTCS) 72 1% Other 496 Schools 11.3% 1038 68 1% UNIVERSITY OF CINCINNATI 64 1% 100.0% 9284 64 1% 62 1% ELIZABETHTOWN COMMUNITY CG (KCTCS) 62 1% 60 1% SOUTHEAST COMMUNITY COLLEGE (KCTCS) 55 1% Actions by Admission to Fill the Freshmen Enrollment Funnel for Fall 2018

5,785,352 emails 123,665 mailed publications 12,000 text messages 19,000 phone calls 727,100 Twitter impressions 175,589 Instagram impressions Admitted 924 Class of 2022 Facebook members 2,740 Snapchats 12 hosted events, 1,194 students attending 4,577 student on campus visits 2,937 guest with students visiting Dual Credit 1,184 high school visits/college fairs 38 high school Signing Days 104 Scholarship Award Night Ceremonies 16 Orientations

Fall 2019 Merit Scholarship Model Changes

2019 Name Total Reduction Living Off Tier 1: Top Scholar $ 16,000 $ 4,000 $ 12,000 Awards reduced for students residing off-campus Tier 2: Boone Scholar $ 14,000 $ 3,500 $ 10,500 Tier 3: Pioneer $ 12,000 $ 3,000 $ 9,000 • Merit used to cover total cost of attendance Tier 4: Premier $ 10,000 $ 2,500 $ 7,500 • Equal reduction across all tiers Tier 5: Chairman $ 8,000 $ 2,000 $ 6,000 • Reduces refunds of institutional aid Tier 6: President $ 6,000 $ 1,500 $ 4,500 • Helps keep halls full Tier 7: $ 4,000 $ 1,000 $ 3,000

Tier 8: Dean $ 2,000 $ 500 $ 1,500 • 45% of freshmen receiving Merit awards • 80% of students receiving Merit have demonstrated “Need” • New model raises top award to $16,000 per year • Expand model to include 21 & 22 ACT (In-state) • Min HS GPA remains 3.0+ (In-State) 2.5+ (Out-of-State) • Out-of-State minimum ACT remains 18+ (or SAT Equivalent) https://scholarships.eku.edu/eku-scholarship-estimator

International Student Enrollment @ EKU

• Little brand recognition beyond current recruitment areas (Saudi Arabia = 42%) • SACM Scholarships reduced dramatically after last King’s death (Scholarship named after him) • Current immigration climate not helpful, reduction in international students studying in the US • Exchange versus Partnerships Faculty Participation in Recruitment • Chair / Program Coordinator Admissions letters • Spotlight Days • Faculty Perspective talks to parents at Orientation • Guest Lectures in (alums’) classrooms in regional High Schools • English • History • Languages • Regional Engagement – Service Projects with regional Middle Schools and High Schools • Environmental Health • Public Health • Parks and Recreation Faculty Participation in Retention • Vertical planning with high school and community college faculty • Designing and marketing courses and curriculum to engage 21st century learners and connect to disciplinary traditions • Semester schedules responsive to student need and institutional data • Readily-available, always-updated, student-friendly curriculum plans • Staffing to ensure best instructors meet greatest number of students at earliest point possible • Recruitment for Major • Quantitative Reasoning (Gen Ed Element 2) Courses that create Relevant Pathways for All Students • Commitment to High-Quality Individualized Advising • Investment in Students who Add Courses after 1st Day • Timely 1st Day Drop Reporting • Support for Diverse Learners • Changing Demographics • Nontraditional StudentS Institutional Data Development • Predictive Model for Retention • This model is being developed as an effort to better anticipate enrollment fluctuations due to retention. In doing so, we will also gain a better understanding of the factors that influence retention. This model is still in development and is a collaborative effort of the University Data Team. • Current model factors include high school GPA, test scores, developmental needs, number of hours completed, completion rate, and demographic factors with more being explored.

• Performance Funding Dashboard • This dashboard will allow us to take a deeper look at the impact individual students, programs, and departments have on dollars earned through the performance funding model. • CPE has provided raw performance funding data, including weighting calculations back to the universities this year. We will combine that data with our own institutional data in the dashboard. We anticipate testing the dashboard late this semester and launching it for campus access in the Spring.