UFC 263 Marketing Cheat Sheet Quick Links Hashtags UFC ufc @ufc #UFC263 Israel Adesanya stylebender @stylebender Marvin Vettori marvinvettori @MarvinVettori Deiveson “Daico” Figueiredo daico_deusdaguerra @Daico_Deiveson Brandon “The Assasin Baby” Moreno theassasinbaby @theassasinbaby Leon “Rocky” Edwards UFC Fighter leon_edwardsmma @Leon_edwardsmma Nate Diaz natediaz209 @NateDiaz209
3 Weeks Out JHP Insider: Inform your staff about UFC 263. Make sure they know you will be hosting a watch party on June 12.
Focus: UFC 263 email campaigns. Use the image and subject lines below.
• Two rematches for the UFC middlweight and flyweight titles top the UFC 263 card on Saturday, June 12.
2 Weeks Out JHP Insider: Download images from the Marketing Hub and add a fight promotion section to your website.
Focus: Facebook event. Use the image and information below.
Make a UFC 263 event on Facebook. Invite your followers. • Inform your staff and encourage them to invite their Facebook friends. • Post any food or drink specials you’ll have during the event. • Promote giveaways Questions? Email [email protected]. 10 Days Out JHP Insider: Make sure you’ve paid for UFC 263. Once paid, your business will show up on the JHP & UFC bar finders.
Focus: Pinned Social Media. Pin the images and posts below to the top of each platform.
Middleweight king Israel Adesanya Middleweight king stylebender first Middleweight king @stylebender first first met Marvin Vettori in 2018 met marvinvettori in 2018 when he met @MarvinVettori in 2018 when he when he walked away winner by split walked away winner by split deci- walked away winner by split deci- decision. On June 12 at #UFC263, sion. On June 12 at #UFC263, the sion. On June 12 at #UFC263, the the two will meet once again! Call us two will meet once again! Call us for two will meet once again! Call us for for more info! more info! more info!
7 Days Out JHP Insider: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET!
Focus: Facebook, Instagram and Twitter. Use the post below.
The UFC middleweight and fly- The UFC middleweight and fly- The UFC middleweight and fly- weight belts will be on the line at weight belts will be on the line at weight belts will be on the line at #UFC 263! Who will walk away with #UFC 263! Who will walk away with #UFC 263! Who will walk away with the gold? Find out live with us on the gold? Find out live with us on the gold? Find out live with us on Saturday, June 12! Saturday, June 12! Saturday, June 12!
Need help? Contact us at 1-800-557-4263. 6 Days Out JHP Insider: Don’t forget your Facebook event. Keep it updated and try to create conversation.
Focus: Facebook and Twitter. Use the posts below.
A night filled with rematches is A night filled with rematches is Less than one week to go until our coming your way! Don’t miss the coming your way! Don’t miss the #UFC263 watch party! Don’t forget action at #UFC263. Israel Ade- action at #UFC263. @stylebender that we will be having food & drink sanya vs. Marvin Vettori 2 and vs. @MarvinVettori 2 and @Dai- specials all night! Who’s excited? Deiveson “Daico” & Figueiredo vs. co_Deiveson vs. @theassasinbaby Brandon “The Assasin Baby” More- 2 is going down June 12! no 2 are going down June 12!
5 Days Out JHP Insider: Keep the momentum going on social media during fight week.
Focus: Facebook and Twitter. Use the images and posts below.
Make sure to get here early on This Saturday, June 12, we will be The pay-per-view begins at 10 p.m. Saturday night. #UFC263 starts at showing #UFC263. The PPV starts ET Saturday night! We will have 10 p.m. ET! at 10 p.m. ET. Come join us! food & drink specials early! We are looking forward to another great night with our favorite fans. Questions? Email [email protected]. 4 Days Out JHP Insider: Remind your customers that you will be hosting a UFC 262 watch party.
Focus: Emails, Facebook and Twitter. Use the images and posts below.
• Email Content: Surging middleweight contender Marvin Vettori will attempt to make history on June 12, as looks to dethrone 185-pound champion Israel Adesanya and become Italy’s first UFC titleholder when the two collide in a highly anticipated rematch in the main event of UFC 263. Plus, flyweight standouts collide in a rematch of one of 2020’s best fights when Deiveson Figueiredo defends his 125-pound title against Brandon Moreno. And, it’s a five-round welterweight battle when England’s Leon Edwards attempts to extend his nine fight unbeaten streak against returning star Nate Diaz, who is making his first start since 2019.
ICYMI: Nate Diaz will be back in ICYMI: @NateDiaz209 will be the Octagon for the first time since back in the Octagon for the first 2019. He battles it out against Leon time since 2019. He battles it out “Rocky” Edwards UFC Fighter on against @Leon_edwardsmma on Saturday, June 12. You won’t want Saturday, June 12. You won’t want to miss a second of #UFC263! to miss a second of #UFC263!
Need help? Contact us at 1-800-557-4263. 3 Days Out JHP Insider: With 3 days left, social media should be your top priority in getting the word out.
Focus: Facebook and Twitter. Use the images and posts below.
REMINDER: The title fights are set REMINDER: The title fights are set for this Saturday! Israel Adesanya & for this Saturday! @stylebender & @ Marvin Vettori will battle for the middle- MarvinVettori will battle for the middle- weight crown while Deiveson “Daico” weight crown while @Daico_Deiveson & Figueiredo & Brandon “The Assasin @theassasinbaby go head-to-head for Baby” Moreno go head-to-head for the the flyweight gold. Who are your picks flyweight gold. Who are your picks for for #UFC263? #UFC263?
2 Days Out JHP Insider: With 2 days left, social media should be your top priority in getting the word out.
Focus: Facebook, Twitter and Instagram. Use the images and posts below.
There are only 2 days left until Isra- There are only 2 days left until style- There are only 2 days left until @ el Adesanya & Marvin Vettori’s bender & marvinvettori’s rematch stylebender & @MarvinVettori’s rematch at #UFC263! Where will at #UFC263! Where will you be rematch at #UFC263! Where will you be watching? watching? you be watching?
Questions? Email [email protected]. 1 Day Out JHP Insider: With one day left, social media should be your top priority in getting the word out.
Focus: Facebook and Twitter. Use the posts below.
Tomorrow night, we are hosting Tomorrow night, we are hosting a watch party for #UFC263 fans. a watch party for #UFC263 fans. Don’t miss out! Join us at 10 p.m. Don’t miss out! Join us at 10 p.m. ET to start the night off for the pay- ET to start the night off for the pay- per-view! per-view!
Morning Of JHP Insider: You have less than 24 hours to get the word out! Don’t be shy about continuing to post.
Focus: Facebook and Twitter. Use the posts below.
It’s #UFC263 fight morning! Don’t It’s #UFC263 fight morning! Don’t #UFC263 is tonight! We can’t wait forget to join us tonight at 10 p.m. forget to join us tonight at 10 p.m. to see all of our favorite fans in the ET for a fun-filled night of fights! ET for a fun-filled night of fights! house! Call us directly if you have any questions about the watch party. XXX-XXX-XXXX
Need help? Contact us at 1-800-557-4263. Afternoon Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook and Twitter. Use the posts below.
#UFC263 PPV starts at 10 p.m. ET, #UFC263 PPV starts at 10 p.m. ET, but start your night off early with but start your night off early with us. Come in & find a spot before it’s us. Come in & find a spot before it’s too late! too late!
Evening Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention.
Focus: Facebook and Twitter. Use the posts below.
#UFC263 is tonight! We can’t wait #UFC263 is tonight! We can’t wait to see all of our favorite fans in the to see all of our favorite fans in the house! Call us directly if you have house! Call us directly if you have any questions about the watch any questions about the watch party. XXX-XXX-XXXX party. XXX-XXX-XXXX
*Use your Snapchat and Instagram stories to show the UFC fans following you that your bar is the place to be on fight night by scanning the crowd.
Questions? Email [email protected]. Post Event
JHP Insider: Start prepping for your next event.
Focus: Facebook, Twitter and Instagram. Use your photos from UFC 263 and use #JHPUFC.
#JHPUFC #UFC263 was a great #JHPUFC #UFC263 was a great #JHPUFC #UFC263 was a great success! We are already looking success! We are already looking success! We are already looking forward to the next pay-per-view! forward to the next pay-per-view! forward to the next pay-per-view!
*Insert your watch party photo*
Questions or concerns?
Email us at [email protected] or call 1-800-557-4263 for more information!